SALAD DRESSING INDUSTRY
$1.9 Billion Industry
Key Facts:
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o
o
o
Found in more than 94.7% of American homes
Profit margins are very high
Huge shift to oil-based vinaigrettes rather than cream-based dressings
“Mature market” means future growth relies on innovation and differentiation
(Salad Dressing Production in the US)
Processing:
Pre-mixed salad dressing MUST be heat-treated because the combination of
garlic and herbs
+
oil
=
botulism
(after being mixed and bottled for a long time)
Botulism is “a rare but serious paralytic illness that can be fatal and is considered a medical emergency” (FDA). It is
so serious that the FDA issued Emergency Permit Control Requirements for all manufacturers of salad dressings.
After being heat-treated, the pH of the salad dressing has to be below 4.6 to keep botulism from growing back, which is why
so many manufacturers add preservatives to increase the acidity. EVEN WORSE.
The heat-processing kills the botulism, but it also kills the taste and nutritional content of fresh dressing. The consumer ends
up with a nasty pre-cooked & cooled salad sauce that tastes nothing like a fresh, healthy, delicious salad dressing.
With TWIST-AND-MIX PLUG CAPS,
the herbs and spices can be stored in the cap
and the fresh oil and vinegar/lemon juice, etc. can be in the container!
When you’re ready to dress your greens, simply
TWIST-AND-MIX
for delicious, fresh, healthy dressing!
Fresh Ingredients + Perfect Proportions + Healthy Nutrients = Delicious Opportunity
STATISTICS SHOW HUGE POTENTIAL TO LICENSE
Why a big brand would license the TWIST-AND-MIX PLUG CAP:
“Product innovation focused on health consciousness will spur revenue growth” (IBISWorld Report Seasoning, Sauce and
Condiment Production in US p. 10)
Big brands have whole R&D departments trying to find new ideas to optimize freshness and shelf life:
“In general, the companies that produce salad dressing are large corporations that have the funding, demand and critical mass
necessary to justify heavy investment in research and development and product innovation, which form a critical basis of
competitive advantage for most of the major players in the prevailing food manufacturing industry… Given the perishable
nature of most of the industry’s products, there has also been considerable investment in packaging technology to ensure
freshness and extend its shelf life” (Salad Dressing Production in the US p. 30).
A mid-range brand could upgrade to PREMIUM by incorporating TWIST-AND-MIX PLUG CAPS and giving consumers
that delicious homemade taste they desire:
“Data from Nielson shows that sales of premium dressings – that are stocked in the refrigerated section near produce – are
growing at two to three times the rate of regular dressings. People are willing to spend more for fresh and organic
brands… The health benefits of a simple olive oil and vinegar homemade dressing are leading other consumers away
from bottled ones” (Gasparro, Wall Street Journal 1).
✩
With the TWIST-AND-MIX PLUG CAPS, consumers can have fresh, organic, completely unprocessed,
homemade-grade olive oil + vinegar dressing ANYWHERE! Healthy, fresh, and delicious!!!
✩
NO RISK OF BOTULISM!
✩
NO REFRIGERATION = SHELF STABLE! This cuts down transportation and storage costs significantly.
✩
PREMIUM product = PREMIUM price = more $$$ for brands!
BIBLIOGRAPHY
Closures in US. Rep.: Euromonitor International, 2013. Passport.
Gasparro, Annie. "Salad Dressings Are Getting Squeezed." The Wall Street Journal. Dow Jones & Company, 12 Aug. 2013.
Global Closures: Lifting the Lid on Global Performance and Potential. Rep.: Euromonitor International, 2010.
Global Food Packaging: Mapping Opportunities to 2017. Rep.: Euromonitor International, 2013. Passport.
Global Food Packaging: Nurturing Future Sales Growth Through Innovation. Rep.: Euromonitor International, 2014.
Passport.
Henry, C. J. K., and C. Chapman. The Nutrition Handbook for Food Processors. Boca Raton, FL: CRC, 2002.
Jeon, Hester. IBISWord Industry Report 31194 Seasoning, Sauce and Condiment Production in the US. Rep.: IBISWorld,
2013.
Moldvay, Caitlin. IBISWorld Industry Report OD4632 Salad Dressing Production in the US. Rep.: IBISWorld, 2012.
Packaging Industry in the US. Rep.: Euromonitor International, 2013. Passport.
Packaging Services in the US: ISIC 7495. Rep.: Euromonitor International, 2012. Passport.
Uribarri, Jaime, Sandra Woodruff, Susan Goodman, Weijing Cai, Xue Chen, Renata Pyzik, Angie Yong, Gary E. Striker, and
Helen Vlassara. "Advanced Glycation End Products in Foods and a Practical Guide to Their Reduction in the Diet."
Journal of the American Dietetic Association 110.6 (2010): 911-16.e12.