VELOCITY WORLDWIDE – CRAWLEY COUNTY MALL TOY FAIR
17th November 2015
CLIENT:
Velocity Worldwide
BRAND:
Crawley County Mall
ACTIVITY SUMMARY:
Global shopper engagement and customer experience agency
Velocity Worldwide tasked Kru Talent to deliver a presenter to host
the Crawley County Mall Toy Fair.
KRU SOLUTION:
The activation targeted a young audience, so the focus for selection
was someone with a really approachable and outgoing personality,
who could interact well with children. With a great repertoire of
running children’s workshops and presenting for family friendly
events, Laura was the obvious choice to encourage children to join
her into the toy area and talk about their favourite toys.
The children who entered the toy area had the chance to play with
this year’s hottest-selling toys including the very popular ‘Remote
Control Minion’ and the ‘Singing Elsa Doll’ to name a few.
To assist with research and analysis Laura interviewed young visitors
to find out more about their favourite toys and what they wanted for
Christmas.
RESULTS:
Numerous children interviewed over the weekend
One happy client
Outstanding shoppers’ feedback
Email: [email protected]
Telephone: 0207 736 1188