Hartford/New Haven
355 Washington Avenue / North Haven, CT 06473 / 203.985.0430 / OUTFRONTmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and
mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more
time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor
advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily
commute, on their lunch break and throughout shopping trips. Out-of-home is often the last
message a consumer receives before making a service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Are!
Hartford/New Haven
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program through
to success.
We deliver America.
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
National In-Car Study
18 1/2 Hours per week on the road!
3:00
Hartford/New Haven
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
2:52
a phone number
28%
44%
a radio tune-in
Typical Weekend
a TV show tune-in
0%
How much time in hours or minutes do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
47%
bus stop?
26%
a website address
Typical Weekday
59%
58%
a restaurant*
0:00
public bus, not including
a school bus?
50%
a store*
2:00
1:00
At any time in the past 7 days have you noticed a...(total)
58%
an event
2:07
Buses & Shelters get attention!**
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in-car.
3:00
2:00
e
eas
ncr
I
31%
71% of travelers notice Billboard Ads.*
Workers shop on their way home.**
From work to...
fast-food restaurant
2:52
2:11
a sit-down
restaurant
Most of
the Time
28%
44%
22%
82%
a grocery store
Sometimes
34%
53%
a drug store
58%
a convenience store
1:00
a dept. store
0
2003
2009
During our 2003 national in-car media survey, Arbitron found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
Each Time
9%
Almost
Never
16%
32%
63%
a “Big Box” store
Never
11%
0%
25%
50%
75%
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
100%
Out-of-Home Creates Awareness!
Hartford/New Haven
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share
information while
viewing an OOH ad.
Source: Touchpoints USA Billboard Study, 2012
Are more likely to learn
about the brand being
advertised.
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
41%
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Moving Consumers to Action!
Hartford/New Haven
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
Source: Arbitron OOH Industry Report, 2013
CALLED
a phone number
advertised
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
33%
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
OOH: A Return On Your Investment
Hartford/New Haven
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising.
To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines
can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers
the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
ly
es
s
ai
in
D
us
B
Se
a
Sp
ot
rc
Po h S
G
en rta ite
lS s
er
B
us al C ite
s
in
o
nt
Sp
es
en
s
ot
C
on t
TV
N
te
et
nt
Ea
w
or
rly
k
E
T
Sp V
ve
ot P .
Sp TV rim
e
ot
N
TV ew
s
Pr
im
e
In Ne
te tw
rc o
r
Zo onn k
ne ec
t
d
N
Sp
ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
Source: OAAA.org, 2013
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
With OOH
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Increase Your Reach!
Hartford/New Haven
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
+316%
+212%
+18%
TV
+68%
+45%
Radio
Web
Social
Mobile App
Source: Touchpoints USA Billboard Study, 2012
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
350
311
Television
174
98
Search
61
98
63
Facebook
Source: Arbitron OOH Industry Report, 2013
95
Newspaper/Magazine
Out-of-Home
Twitter
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Radio
154
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Top 50 Market Coverage
CBSA
Population Age 18 +
Market
New York, NY /
15,806,405
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,363,815
Chicago, IL-IN-WI
7,322,541
Dallas-Ft. Worth-Arlington, TX
5,239,799
Houston-The Woodlands, TX
4,885,987
Miami-Ft. Lauderdale, FL
4,783,986
Philadelphia, PA-NJ-DE-MD /
4,727,310
South Jersey
Washington, DC-VA-MD-WV
4,720,493
Atlanta, GA
4,298,956
Boston-Cambridge-Newton, MA-NH
3,811,087
San Francisco /
3,714,911
Oakland /
San Jose, CA
•
Phoenix-Mesa-Scottsdale, AZ
3,457,429
Detroit-Warren-Dearborn, MI
3,332,255
Riverside, CA
3,307,319
Seattle-Tacoma-Bellevue, WA
2,909,229
Minneapolis - St. Paul, MN
2,698,084
San Diego-Carlsbad, CA
2,563,295
Tampa-St. Petersburg (Sarasota), FL
2,374,159
Baltimore-Columbia-Towson, MD
2,188,674
St. Louis, MO-IL
2,177,675
Denver-Aurora-Lakewood, CO
2,157,155
Pittsburgh, PA
1,903,444
indicates OUTFRONT media available
•
Bulletins/
Walls
••
••
••
••
••
••
••
••
•
•
••
•
••
••
••
••
••
•
•
••
•
••
•
••
••
•
Hartford/New Haven
Posters/
Jr. Posters
••
••
•
Commuter Rail/
Subway
Buses
••
•
•
••
Street
Furniture
Wrapped
Media
Lifestyle Centers/
City Lights
••
•
••
•
•
•
••
•
•
••
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
••
•
•
•
••
•
•
••
••
•
•
•
•
•
•
•
••
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
••
•
indicates digital media available
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
•
•
Airports
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
•
•
•
••
•
•
•
Last Rev. 06/02/16
Top 50 Market Coverage
CBSA
Population Age 18 +
Market
•
Bulletins/
Walls
Hartford/New Haven
Posters/
Jr. Posters
Portland-Vancouver, OR-WA
1,852,687
•
Charlotte-Concord, NC-SC
1,843,603
•
San Antonio-New Braunfels, TX
1,780,935
•
Sacramento-Roseville, CA
1,741,842
••
Cincinnati, OH-KY-IN
1,647,337
•
Las Vegas-Henderson-Paradise, NV
1,615,337
••
Cleveland-Elyria,OH
1,615,309
•
Kansas City, MO-KS
1,577,229
••
•
Columbus, OH
1,545,222
••
•
San Jose-Sunnyvale, CA
1,525,784
••
•
Austin-Round Rock, TX
1,518,122
Indianapolis-Carmel-Anderson, IN
1,500,259
••
Nashville-Davidson, TN
1,406,121
••
Virginia Beach, VA-NC
1,342,960
•
Providence-Warwick, RI-MA
1,287,098
•
Milwaukee-Waukesha, WI
1,205,977
•
Jacksonville, FL
1,122,497
••
Oklahoma City, OK
1,024,675
Memphis, TN-MS-AR
1,007,324
••
Richmond, VA
993,380
•
Louisville, KY-IN
989,275
••
•
New Orleans-Metairie, LA
984,141
••
••
Hartford-West Hartford, CT
962,897
••
••
Raleigh, NC
958,147
•
Buffalo-Cheektowaga, NY
906,516
Birmingham-Hoover, AL
883,982
Rochester, NY
855,479
indicates OUTFRONT media available
•
Commuter Rai/
Subway
Buses
Street
Furniture
Lifestyle Centers/City
Lights
•
•
Airports
••
•
•
•
•
•
indicates digital media available
Source: Census Data (2016 Update)
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Wrapped
Media
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Last Rev. 06/02/16
Hartford/New Haven Overview
Hartford/New Haven
Rich in history, culture and architecture with a progressive attitude towards business, education and
neighborhood economic development, Hartford and New Haven, Connecticut function as an area for growth
and opportunity for an extremely diverse population. The area includes many historic sites including The
Mark Twain House and Museum and numerous other art and culture museums in both Hartford and New
Haven areas, and is home to Yale University in downtown New Haven. While New Haven is called the “elm
city" because it was the first to implement a public tree planting program in America, Hartford is nicknamed
the "insurance capital of the world" because it houses numerous insurance company headquarters to include
Aetna, Travelers, Prudential and The Hartford.
Bulletin & Digital Billboards in Connecticut
Outfront Media's Connecticut billboards and digital billboard media allow advertisers to impact a diverse
population with varying social and economic backgrounds with heavy inventory spread throughout the entire
state. Influence the purchasing decisions of commuters and residents with highly visible bulletin billboards,
posters, or digital billboards. Outfront Media's Connecticut billboards are located on most of the state’s major
highways, and busy main roads to offer your brand, product or service maximum impact in this highly soughtafter market.
Market Demographics:
Population (18+):
HHI $100,000+:
College Educated (4+ yrs):
White Collar Occupation:
Blue Collar Occupation:
2,002,442
30.07%
33.71%
64.48%
17.54%
Race & Ethnicity:
White:
70.59%
AA/B:
9.62%
Hispanic:13.63%
Available Products:
Source: Census Data, (2014 update)
Market In Motion:
Drove alone to any place (wk):
86.0%
Traveled 200+ miles (wk):
Spent 30+ minutes traveling to work one way:
Walked 3+ miles town/city (wk):
29.1%
14.7%
18.2%
Asian: Other:
3.81%
2.29%
• Digital Bulletins
14 Faces:
(5) Hartford County
(8) New Haven
(1) Fairfield County
• Digital Posters
2 Faces:
(1) Hartford County
(1) New Haven County
• Bulletins
330 Faces:
Hartford County; New Haven County;
Fairfield County; Middlesex County;
New London County; Tolland County
• Posters
726 Faces
• Geofencing
Source: Scarborough Research 2014, Release 1 (12 month study)
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
OUTFRONT Mobile Network
Hartford/New Haven
Prime. Engage. Capture.
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual radius
around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence, consumers
actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad. Upon clicking the
banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the consumer can
learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can communicate specific
action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being exposed
to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer engagement with their
brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Product Information:
• Lat/Long Defined Virtual Radius
• Banner Ad (320 x 50), PNG/JPEG/GIF
• Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call,
Video (YouTube hosted), Promo, Custom Button
• Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
Last Rev. 06/02/16
Points of Interest
Major Points of Interest:
Maritime Center
Mystic Seaport
CT Science Center
Quassy Amusement Park
Lake Compounce
Gillette Castle
State beaches
Mark Twain House
Hubbard Park
Elizabeth Park
The capitol of Connecticut
Mattatuck Museum
Hartford/New Haven
Garbage Museum
Milford Oyster Festival
Waterford Speed Bowl
Shubert Theatre
Lime Rock Park
Pilot Pen Tennis Tournament
Timex Clock Museum
Beardsley Zoo
Peabody Museum
Litchfield/Wallingford Winery
Yale Art Center
New England Air Museum
Local Events:
Big E
US Open
Travelers Championship
Major Headquarters
WWE Headquarters
Swiss Army Knife
Mossberg Firearms
Subway
Nestle Water Company
ESPN
Sikorski
United Technologies
Anthem Blue Cross/Blue Shield
Wiffle Ball
Professional Sports Teams:
Hartford Wolfpack
CT Sun (WNBA)
Norwich Tigers
Hartford Colonials
Bridgeport Sound Tigers
Bridgeport Blue Fish
New Britain Rockcats (Hartford Yard Goats)
New England Black Wolves (lacrosse)
Colleges/Universities:
Yale University
Quinnipiac University
Wesleyan University
Trinity College
Sacred Heart University
Fairfield University
University of Hartford
Paier College of Art
UCONN
Southern Connecticut State University
Central Connecticut State University
University of Bridgeport
Western Connecticut State University
Eastern Connecticut State University
Albertus Magnus College
St. Joseph’s College
Shopping Centers/Nightlife:
IMS Health
General Electric
Pratt and Whitney
Aetna
The Hartford
Otis Elevator
Xerox
Ethan Allen
Electric Boat (sub-base)
Chase Bank
Foxwoods Resort Casino
Evergreen Walk
Clinton Crossing Premium Outlets
Tanger Outlets
Downtown's: New Haven, Stamford, Hartford, Norwalk
Shopping malls: West Farms; Milford; Meriden; Stamford;
Danbury; Trumbull; Manchester; Crystal
Convention Centers:
Connecticut Convention Center
XL Center
XFINITY Theatre
Oakdale Theatre
Foxwoods Resort Casino
Mohegan Sun
Riverfront Recapture
Harbor Yard
Gampel Pavilion
Dolce Conference Center
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Bulletins
Hartford/New Haven
Dynamic. Relevant. Impact.
What advertising opportunities are on digital bulletins?
These bright and bold digitals allow an advertiser to display their ad for a “spot” — 8 seconds on a 64 second loop. With messages
that are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but timely.
How can the digital bulletins connect with consumers?
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests,
giveaways. Keep consumers updated in real time on digital billboards.
Product Information:
• LED Display Size:
14’H x 48’W
• Spot Length:
City of Hartford
All others
:10 seconds
:08 seconds
Coverage:
Why are digital bulletins valuable to advertisers?
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an
issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs.
See next page for complete coverage
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Bulletins
Hartford/New Haven
Coverage
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Posters
Hartford/New Haven
Influential. Progressive. Flexible.
What advertising opportunities are on digital posters?
Our wide array of inventory allows you to hand-select specific locations to penetrate specific markets to reach target demographic
groups. The digital format also gives you the opportunity to hyper-localize campaigns across a national landscape.
How can the digital posters connect with consumers?
Give your campaign ultimate creative flexibility utilizing the vivid high-resolution display and keep the audience posted with to the
minute updates, countdowns, and messaging that keeps everyone engaged.
Product Information:
• LED Display Size:
10’5”H x 22’8”W
• Spot Length:
:08 seconds
Coverage:
See next page for complete coverage
Why are digital posters valuable to advertisers?
Strategic placement of illuminated LED posters in high traffic areas ensures the greatest reach for your message. With a constant
flow of potential consumers exposed to your ad, your investment sees a low CPM that is as mind-blowing as the stunning display.
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Posters
Hartford/New Haven
Coverage
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Locations
Hartford/New Haven
327•328
361
1059
380
1257
692
912
1263
1378•1379
1207•1208
1310
889
Unit #:
Location Description
327
328
361
380
692
889
912
1059
1207
1208
1257
1263
1310
1378
1379
1418
Bulletin // Hartford County // I-91 1500 ft S/O Jennings Rd E/S
Bulletin // Hartford County // I-91 1500 ft S/O Jennings Rd E/S
Bulletin // Hartford County // I-91 1400 ft S/O Wawarme Ave W/S, N
Bulletin // Hartford County // I-91 1500 ft S/O Airport Rd. E/S. S
Poster // New Haven County // E. Main St 25 ft W/O Cherry St N/S.
Bulletin // New Haven County // I-95 50 ft S/O Stiles St W/S. N
Bulletin // New Haven County // I-84 600 ft E/O Rt 8 N/S. W
Poster // Hartford County // King St 150 ft W/O Broad St W/S. N
Bulletin // New Haven County // I-95 300 ft N/O Kimberly Ave W/S. S
Bulletin // New Haven County // I-95 300 ft N/O Kimberly Ave W/S. N
Bulletin // Hartford County // I-84 150 ft E/O Rt 72 S/S. W
Bulletin // New Haven County // I-84 2500 ft W/O Austin Rd N/S. E
Bulletin // New Haven County // I-95 500 ft S/O Peatmeadow Rd. W/S, N
Bulletin // New Haven County // I-91 0.3 mi N/O I-95 E/S, N
Bulletin // New Haven County // I-91 0.3 mi N/O I-95 E/S, S
Bulletin // Fairfield County // I-95 200 ft N/O Exit 30 W/S. N
1418
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Thumbnails
Hartford/New Haven
327 // Hartford County
I-91 1500 ft S/O Jennings Rd E/S
264,393 weekly impressions
328 // Hartford County
I-91 1500 ft S/O Jennings Rd E/S
264,393 weekly impressions
361 // Hartford County
I-91 1400 ft S/O Wawarme Ave W/S, N
221,526 weekly impressions
380 // Hartford County
I-91 1500 ft S/O Airport Rd. E/S. S
208,287 weekly impressions
692 (poster) // New Haven County
E. Main St 25 ft W/O Cherry St N/S. E
32,640 weekly impressions
889 // New Haven County
I-95 50 ft S/O Stiles St W/S. N
347,533 weekly impressions
912 // New Haven County
I-84 600 ft E/O Rt 8 N/S. W
248,688 weekly impressions
1059 (poster) // Hartford County
King St 150 ft W/O Broad St W/S. N
30,073 weekly impressions
1207 // New Haven County
I-95 300 ft N/O Kimberly Ave W/S. S
342,979 weekly impressions
1208 // New Haven County
I-95 300 ft N/O Kimberly Ave W/S. N
370,762 weekly impressions
1257 // Hartford County
I-84 150 ft E/O Rt 72 S/S. W
178,947 weekly impressions
1263 // New Haven County
I-84 2500 ft W/O Austin Rd N/S. E
220,565 weekly impressions
Hartford/New Haven
366 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Last Rev. 06/02/16
Digital Thumbnails
1310 // New Haven County
I-95 500 ft S/O Peatmeadow Rd. W/S, N
284,700 weekly impressions
Hartford/New Haven
1378 // New Haven County
I-91 0.3 mi N/O I-95 E/S, N
228,951 weekly impressions
1379 // New Haven County
I-91 0.3 mi N/O I-95 E/S, S
272,419 weekly impressions
1418 // Fairfield County
I-95 200 ft N/O Exit 30 W/S. N
318,499 weekly impressions
Last Rev. 06/02/16
Hartford/New Haven
366 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Static Bulletins
Hartford/New Haven
Exposure. Presence. Impressions.
What advertising opportunities are on static bulletins?
Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels,
eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers.
How can static bulletins connect with consumers?
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message
to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences
purchase decisions.
Product Information:
• 14’H x 48’W
• Odd Sizes
• Sizes vary by location
• Extensions available
Coverage:
See next page for complete coverage
Why are static bulletins valuable to advertisers?
Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in
the Hartford/New Haven market that is sure to catch the attention of daily commuters.
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Bulletin Inventory Coverage
Fairfield County 29
Bridgeport2
Danbury
15
Fairfield 4
Greenwich1
Norwalk5
Stratford2
Hartford County 99
Berlin1
Bristol4
Canton2
Hartford79
Manchester1
New Britain 11
Newington1
Bradley Airport
Middlesex County 1
Middletown1
N. Haven County 146
Branford9
East Haven 6
Hamden4
Meriden13
Milford9
Naugatuck2
New Haven 28
Orange2
Seymour3
Wallingford4
Waterbury49
West Haven 17
Hartford/New Haven
N. London County 4
East Lyme 1
Montville1
Norwich2
Tolland County 6
Vernon6
MA26
Chicopee14
Springfield 12
11
322 Active Bulletins
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Static Bulletins
Hartford/New Haven
Coverage
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Posters
Hartford/New Haven
Visible. Bright. Green.
What advertising opportunities are on posters?
Posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and vehicular traffic.
Achieve dramatic large-scale impact and frequency with multiple units strategically located to maximize your advertising potential.
Posters are a perfect media option for both local and retail advertisers.
Product Information:
• 10.5’H x 22.8”W
Coverage:
See next page for complete coverage
How can posters connect with consumers?
Neighborhood penetration makes Posters the ideal point of purchase media. Demographic-specific locations bring your ad
directly to your target audience. Targeted programs include upscale showings, general market, ethnic and individual locations.
Why are posters valuable to advertisers?
These big, bold and environmentally friendly boards are visually superior to traditional 30-sheet posters — regardless of weather
conditions. Posters are seamless, guaranteeing consistent color tone across the surface of the board.
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Poster Inventory Coverage
Fairfield County 7
Shelton7
Litchfield County 38
Barkhamstead4
Colebrook2
Hartford County 93 Litchfield 2
Avon2 New Hartford 3
Berlin12 North Canaan 3
Bristol25 Torrington21
Canton1 Winsted3
East Hartord 2
Hartford2 Middlesex County 71
Manchester2 Chester2
New Britain 31 Clinton6
Newington2 Cromwell6
Plainville9 Deep River 4
Southington5 Durham12
East Hampton 2
Essex2
Haddam2
Middletown17
Old Saybrook 6
Portland8
Westbrook4
Hartford/New Haven
New Haven County 392
Ansonia16
Branford17
Derby9
East Haven 9
Guilford4
Hamden12
Madison6
Meriden31
Milford41
Naugatuck4
New Haven 68
North Haven 16
Orange7
Seymour13
Southbury3
Wallingford22
Waterbury73
West Haven 39
Woodbridge2
New London County 114
Baltic2
Griswold1
Groton11
Lisbon1
Montville8
Mystic6
New London 14
North Stonington 2
Norwich56
Preston1
Uncasville10
Waterford2
Windham County 11
Moosup2
Plainfield 9
726 Active Posters
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Posters
Hartford/New Haven
Coverage
Last Rev. 06/02/16
Hartford/New Haven
355 Washington Avenue
North Haven, CT 06473
(203) 985-0430 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
355 Washington Avenue / North Haven, CT 06473 / 203.985.0430 / OUTFRONTmedia.com
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