29/07/2013
Connected TV
Pascal Chevallier, Chair – WG Broadcast
10 July 2013
European Parliament
Connected TV sets of today are
 Drivers of innovation
 Real multimedia devices
– TV receiver
services
for
linear
broadcast
– Additional broadcast services
(HbbTV, MHP, MHEG)
– App Platforms (“the big tablet”)
– Play any content from many sources
– Share content with other devices
DIGITALEUROPE | TRPG | Broadcast | Connected-TV
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Martin Faehnrich, <filename> , 04.02.13
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Access to new services
Connected TVs give consumers access to more services
and content and hence enhance their choice.
In the UK, the consumer has access to more than 70 additional
TV services via a broadcast MHEG application.
In Germany and France, the consumer has access to catch-up
services via broadcast HbbTV applications.
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Connected TV as an enabler
Anytime, anywhere access to media on any device.
AV content is consumed from fixed as well as wireless devices, both
linear and on-demand.
Extends media pluralism by widening access to content.
Allows market entry for new content providers.
Enriching the user experience.
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User Control Drives Success !
Control of the screen - let the user decide
Personalization of screen layout – user to arrange layout
according to own preferences
Choice of content - user free to choose content
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Industry Vision
There will be further growth of both linear and non-linear
services.
Broadcast-supporting systems like HbbTV will enable
broadcasters to maintain their unique public position by
complementing broadcasts with additional content and
services.
Broadcast-independent systems will continue to grow, as
TV sets will develop into big-screen multimedia devices,
while maintaining the attraction of TV for users.
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Key Recommendations
Let the market develop, grow and deliver.
EU should take an approach from a service point of
view, thus should not be device specific.
DIGITALEUROPE’s main concerns about EP Report:
Must found rule: distortion of competition and censorship
Scaling and overlays: limiting users choice and control
Mandating standards: stifling innovation and competition.
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Thank you!
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Annexes
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(Demo 1)
HbbTV FTV example.
Connected TV sets are today the only device rendering
broadcasts dependent services (HbbTV, MHEG, MHP,..) ahead
of any standardisation efforcement.
http://www.youtube.com/watch?feature=player_detailpage&v=agTyjhilZcc
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(Demo 2)
Video conferencing (Skype)
One type of broadcast-independant application existing on
Connected TV where interoperability is done at service level.
http://www.youtube.com/watch?feature=player_embedded&v=yYKiKPkzeas
(Demo 3)
Example of application
DLNA content sharing using an app on a device acting as a hub.
This is an example of what we can already achieve in terms of
interoperability between various connected devices.
http://www.youtube.com/watch?feature=player_embedded&v=ezP6Ee9HoRo
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(Demo 4)
Example of application
DLNA content sharing
Miracast running on certified device
sharing content between any certified Source and any certified
display.
Recent evolution not yet part of HbbTV showing the reactivity of the
industry that can be at risk by any tentative to freeze/impose
« standards ».
http://www.youtube.com/watch?v=6F_wyyZg5sI&feature=player_detailpage
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TV consumption in Europe
Television remains far the most popular medium with Europeans:
87% watch it every day or almost every day. In total, 98% of
Europeans watch television at least once a week on various type of
devices.
Moderate, single-digit growth during the past five years, for
traditional linear TV mainly watched on TV sets.
Exponential growth for non-linear TV (such as 'catch-up' TV, video
on demand, subscription video on demand and professional video
online) spread over several connected devices.
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The rise of Connected TVs
In Europe 40.4 million devices at end of 2012
To a majority of EU TV households by 2016 (IHS Screen Digest)
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Connected-TV devices: France example
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Connected TV use case.
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