Case Study
for Belden Brick Company
The roots of Belden Brick Company can be traced back all the
way to 1885 in Ohio. In its many years of operation, the company continually grew and expanded. Currently, The Belden
Brick Company is the sixth largest manufacturer as per the
production volume, and the largest family owned brick company in the United States. Belden Brick operates six plants in
Tuscarawas County and employs approximately 500 people.
The Challenge
Belden Brick Company’s success depends not only on the quality of products but also the efficiency of its sales representatives. While the company was armed with a sizeable sales team
composed of approximately hundred members, the reps struggled to adapt and connect with Salesforce actively. The hassle
and time-sensitivity of having to enter information into the
CRM system manually caused significant delays in the sales
cycle. The main issues included inaccurate customer data, low
overall visibility which made it impossible to get up-to-date
information when out of the office, miscommunication among
employees, and human error.
The Solutions
Belden Brick approached SmartCloud Connect to help them
solve the synchronization and management challenges they
were facing. The integration of the SmartCloud Connect tool
into the sales team’s workflow enabled automatic synchronization of email, tasks, and calendar with Salesforce across all
devices without the need of additional plugins and tools.
SmartCloud Connect provided a bi-directional synchronization
of Outlook and Salesforce contacts and scheduled calendar
events and activities including meetings, appointments, phone
calls and tasks and steps that needed to be taken. The system
also enabled sales representatives were able to customize
which types of calendar events, or emails get synced with
Salesforce, and the seamless integration of Chatter encouraged internal communication and collaboration. The sales
team gained a holistic view of all meetings and tasks at hand
not matter from where they logged in.
Benefits
From a single SmartCloud Connect installation, Belden Brick
Company sales team experienced greater organization and with
it connected faster progress of the sales process.
The newly acquired ability to access necessary information
directly from mailbox and calendar enables the reps to act, react
and follow up faster and more appropriately, which directly
benefits the quality of business relationships. In terms of time
savings and productivity, accessing all client information within
the context of previous conversations and notes, eliminated the
time waste spent with endless data search; also, creating new
CRM records instantaneously and automatically from email
allows the sales team devote their time to more important tasks.
Review
SmartCloud Connect services have been a great success in our sales department. Now, thanks to the easy sync process, every sales representative on our team actively uses Salesforce and we noticed a positive rise
in productivity and decrease in errors.
Aditya Bhagavatula, ERP Manager at Belden Brick
Сonclusion
Bi-directional synchronization and ease of access prevented possibly harmful
data loss and significantly increased active use of Salesforce, making the sales
team more efficient and productive, all the while maintaining a great visibility
across the whole department.