HDI Corporate Identity Guidelines
Maintaining clear and consistent brand identity policies are important to the overall promotion of the
HDI brand. The HDI logo and colors are the visual representation of our brand and should be respected
as such. The guidelines listed in this document aim to form a consistent, integrated system of
communications and have been developed to ensure the integrity of the HDI brand. Following these
guidelines will ensure that a cohesive, professional, and trustworthy image is projected wherever the
HDI brand is used.
The HDI Logo
The HDI Corporate Logo
Acceptable Variations – Grayscale, Black, and White
The HDI Marketing Department can provide a variety of other logos for specific uses such as: training
courses and certifications, members and local chapters, partners, etc. The same guidelines listed for the
corporate logo also apply to these variations.
Use of all old versions of the HDI logo should be discontinued effective immediately. If you have not
received an updated logo from HDI, please contact Eric Rutter, Director of Marketing, 719.208.2035.
Logo clear space.
To ensure the integrity and visibility, the HDI logo should be kept clear of surrounding text, images, and
graphics. It must be surrounded on all sides by an adequate amount of clear space. The clear space
should not be less one-half the height of the logo. For example, if the logo is sized at 1.375 inches wide
by 0.5 inches high, there must be a minimum of 0.25 inches of clear space surrounding all sides of the
logo. Clear space must be free of any other type or graphics.
Minimum logo size.
The HDI logo has a minimum size value to ensure legibility and optimum definition in print and digital
reproduction. The size of the logo is measure across the width from edge to edge.
In print: The minimum size for reproducing the logo is 1.375 inches wide by 0.5 inches high.
In digital formats: The logo should not be reproduced any smaller than 98 x 36 pixels.
Unacceptable logo applications.
The HDI logo has been carefully designed to be a flexible mark that can be used in a variety of
applications. However, to maintain the impact and integrity of the logo there are certain situations in
which the logo should not be used. If you ever have any doubt about an application of the HDI logo, the
HDI Marketing Department is always available to assist you.
□ Never use anything but the approved logo provided to you.
□ Never attempt to create your own HDI-based logo without prior approval.
□ Never stretch or compress the logo.
□ Never display the logo on an angle.
□ Never alter the colors of the logo.
□ Never apply a shadow or other effects to the logo..
□ Never place the logo on busy imagery.
□ Never use a logo that is low in resolution or quality.
□ Never use the logo on a background that does not provide enough contrast.
□ Never use the logo to replace text as part of a sentence.
Use of the HDI logo by Local Chapters and Partners.
The HDI Corporate Logo and specific chapter or partner variations provided by HDI may be used on all
print and digital correspondence and materials. For local chapters, printed materials, newsletters, and
all other forms of communication must identify the communication as originating from the local
chapter.
The HDI Colors
HDI has 2 corporate colors (blue & gold). The colors listed below may be used for print and
digital media. The consistent use of these colors will create and strengthen brand recognition.
□ Pantone (293 CVC) (130 2X CVC) – suitable for precise color matching
 CMYK (100%,56%,0%,0%) (3%,40%,95%,0%)– suitable for printed materials
□ RGB (0,107,182) (241,163,41)– suitable for on-screen use
□ Hexadecimal (#006BB6) (#F1A329) – suitable for website design
The HDI Font
To create a consistent image, HDI recommends the use of the following fonts:
□ Print:
□ Digital:
Use of these fonts is not mandatory.