ACEJMC Self-Study Report 2010

1
Part II, Standard 5. Scholarship: Research, Creative and Professional Activity
Executive summary (optional).
The level of faculty productivity in the College of Journalism and Communications
during the past six years has increased exponentially comparing to the previous accreditation
period. As shown below, college faculty have produced significantly more refereed conference
paper presentations as well as publications. Specifically, the faculty presented 306 refereed
conference papers and published 344 refereed articles, book chapters, monographs, and books in
the last six years, averaging 51 refereed paper presentations and 57 publications per year.
Comparatively, there has been an increase of 22-55 percent in the number of books, book
chapters, and refereed articles published since the last accreditation period. The increase in
scholarship activities is likely the result of the College’s efforts in developing research support
programs/infrastructures and clearly defined scholarly/creative activities expectations.
Research Productivity Measures
Books published (scholarly/edited/monographs)
Chapters in books published
Refereed articles published
Previous
Accreditation Period
31 (5.2/year)
72 (12/year)
135 (22.5/year)
Current
Accreditation Period
47 (7.8/year)
88 (14.7/year)
209 (34.8/year)
Growth
Rate
52%
22%
55%
As a reflection of the productivity of the college faculty, the following table shows the
number of accepted refereed papers from members of the College at AEJMC national
conferences since 2006. The College consistently has had the highest number of refereed papers
accepted for presentation among its peer institutions. The record is again indicative of the high
productivity level of the College’s faculty and graduate students in comparison to their peers.
Year of AEJMC Conference
Number of Refereed Papers Accepted
Average Number of Refereed Papers
from UF*
Accepted from Peer Institutions*
2006
45
17
2007
46
15
2008
36
18
2009
53
22
2010
57
18
2011
46
18
**In case of multiple authors, only the papers of the first author are counted.
1. Describe the institutionʼs mission regarding scholarship by faculty and the unitʼs policies for achieving
that mission.
As a member of the Association of American Universities, an organization of 63 leading
public and private research universities in the United States and Canada, the College strives to be
the national and international leader in journalism and communications research, producing and
disseminating original research that creates the highest impact. The College aims to provide its
faculty and students a working and learning environment that nurtures scholarship and/or
creative activities of high quality as well as quantity.
The College expects its tenure-track and tenured faculty members to be engaged
effectively in research and/or creative activities that demonstrate relevance, continuity,
accomplishment, and significance. The quality of such efforts should be the primary measure of
achievement, although the quantity of refereed research and juried creative activities at the
national and international levels is also indicative of the impact of the work.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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The College evaluates its faculty’s scholarship output annually and during the tenure and
promotion process. The review process includes an assessment of the individual’s overall
intellectual and creative development, the strength of an emerging and/or growing and coherent
body of work, the regularity of publication or presentation, and the person’s reputation for
excellence in the field. Contributions to literature and to professional practice may be judged
creative if they demonstrate new ideas and scholarly activity. In fields such as graphic design,
photography, film, and video, peer or juried performance and exhibition may be a measure of
excellence.
2. Define the group of faculty whose work is included in this section and state time restrictions used to
incorporate activities of faculty who were not employed by the unit during all of the previous six years (for
example, new faculty and retired faculty).
The group of faculty whose work is included in this section consists of tenured and
tenure-track faculty who were employed at least one academic year during the period of 20052006, 2006-2007, 2007-2008, 2008-2009, 2009-2010, and 2010-2011. In other words, both a
new, tenure-track faculty member who joined the College during the fall of 2010 and a retired,
tenured faculty member who left the College in 2006 are included in the section.
3. Using the grid that follows, provide counts of the unitʼs productivity in scholarship for the past six years
by activity, first for the unit as a whole and then for individuals broken down by academic rank. The grid
should capture relevant activity by all full-time faculty. Adapt the grid to best reflect institutional mission
and unit policies and provide a brief narrative.
Scholarship, Research, Creative
and Professional Activities
Awards and Honors
Grants Received Internal
Grants Received External
Scholarly Books, Sole- or Co-authored
Textbooks, Sole- or Co-authored
Books Edited
Book Chapters
Monographs
Articles in Refereed Journals
Refereed Conference Papers
Invited Academic Papers
Encyclopedia Entries
Book Reviews
Articles in Non-refereed Publications
Juried Creative Works
Non-juried Creative Works
Other (specified)
By
Unit *
Full
Professors
(number of
faculty)
129
34
42
31
0
11
88
5
209
306
2
14
16
124
16
46
2
17
9
8
8
0
4
13
1
14
15
0
6
0
6
1
4
1
By Individualsʼ Ranks
Associate
Assistant
Other
Professors
Professors
Faculty**
(number of
(number of
(number of
faculty)
faculty)
faculty)
8
7
4
5
0
1
6
1
8
9
1
1
2
4
2
2
1
9
7
4
0
0
0
4
0
14
15
1
1
3
1
1
3
0
2
0
0
0
0
0
0
0
0
1
0
0
0
1
0
1
0
Total
(number
of faculty)
36
23
16
13
0
5
23
2
36
40
2
8
5
12
4
10
2
*Co-authored work was counted as a single publication in the unit totals, however if, for example, two members of
the faculty were co-authors on the same journal article, it was reported as a publication for both authors.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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4. List the scholarly, research, creative and professional activities of each member of the full-time faculty
in the past six years. Please provide a full list; do not refer team members to faculty vitae for this
information. (Full-time faculty refers to those defined as such by the unit.)
As discussed, the faculty in the College have been very productive in the past six years,
as reflected by the extensive arrays of books and refereed articles published and refereed papers
presented at national and international conferences. The following section lists the
scholarly/creative output of the faculty during the past six years. The listings are arranged by
type of output, faculty in alphabetical order, and then work by year of output.
Refereed Journal Publications
Alexander, Laurence
1. Fargo, A.E., & Alexander, L. B. (2009). Testing the boundaries of the first amendment
press clause: A proposal for protecting the media from newsgathering torts, Harvard
Journal of Law & Public Policy, 31(2): 1093-1153.
Armstrong, Cory L.
1. Armstrong, C.L., & McAdams, M. J. (in press). Blogging the time away? Young adults’
motivations for blog use, Atlantic Journal of Communication.
2. Armstrong, C.L. (in press). Parenting magazines and obesity: How well do they trim the
fat?, in press at Health Communication.
3. Armstrong, C.L., & Gao, F. F. (2011) Gender, twitter and news content: A comparison
across platforms and coverage areas, Journalism Studies, 12(2): 1-16.
4. Armstrong, C.L. (2011). Providing a clearer view: An examination of transparency on
local government web sites, Government Information Quarterly, 28(1): 11-16.
5. Armstrong, C.L., & Boyle, M.P. (2011). Views from the margins: News coverage of
women in abortion protests, 1960-2006, Mass Communication & Society, 14(2):1-25.
6. Armstrong, C.L., & Gao, F.F. (2010). Now Tweet This: How News Organizations Use
Twitter, Electronic News, 4(4): 218-235.
7. Armstrong, C.L., & McAdams, M. J. (2009). Blogs of Information: How Gender Cues
and Individual Motivations Influence Perceptions of Credibility, Journal of ComputerMediated Communication, 14(3): 435-456.
8. Armstrong, C.L. (2009). It’s all in the audience: How the news media portrayed women
and girls during two 2006 school shootings, Florida Communication Journal, 38(1): 107123.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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9. Boyle, M.P., & Armstrong, C.L. (2009). Measuring level of deviance: considering the
distinct influence of goals and tactics on news treatment of abortion protests, Atlantic
Journal of Communication, 17(4):166-183.
10. Armstrong, C. L., & Collins, S. J. (2009). Reaching out: Newspaper credibility among
younger readers, Mass Communication & Society, 12(1): 97-114.
11. Armstrong, C. L. (2009). Examining the blame frame: Portrayals of women in newspaper
content about dieting, Journal of Health and Mass Communication, 1(1/2): 131-147.
12. Armstrong, C.L. (2008). Exploring a Two-Dimensional Model of Community Pluralism
and its Effects on the Level of Transparency in Community Decision-Making,
Journalism & Mass Communication Quarterly, 85(4):807-822.
13. Collins, S.J. & Armstrong, C.L. (2008). Following the setting sun: college students
readership of free newspapers on campus, Newspaper Research Journal, 29(1), 77-89.
14. Armstrong, C. L. (2006). Typecasting women: The role of genre in the use of female
newspaper sources, Newspaper Research Journal, 27 (3): 66-81
15. Armstrong, C. L. (2006). Writing about women: An examination of how content about
women is determined in newspapers. Mass Communication & Society, 9(4): 447-460.
16. Armstrong, C. L. (2006). A two-dimensional model of community pluralism, Mass
Communication & Society, 9 (3): 287-300.
17. Armstrong, C. L., Wood, M. L. M., & Nelson, M. R. (2006). Female news
professionals in local and national broadcast news during the buildup to the Iraqi
military conflict, Journal of Broadcasting & Electronic Media, 50(1): 78-94.
18. Boyle, M.P., Schmierbach, M., Armstrong, C. L., Cho, J., McCluskey, M. R., McLeod,
D. M., & Shah, D.V. (2006). Expressive responses to news stories about extremist
groups: A framing experiment, Journal of Communication, 56(2): 1-18.
19. Armstrong, C. L. and Nelson, M. R. (2005). How newspaper sourcing triggers gender
stereotypes, Journalism & Mass Communication Quarterly, 82(4): 820-837.
Chance, Sandra F.
1. Chance, S. F., & Locke, C. (2010). When even the truth isn’t good enough: Judicial
inconsistency in False Light Cases Threatens Free Speech, University of North Carolina
First Amendment Law Review, forthcoming Spring 2011.
2. Chance, S. F., & Locke, C. (2010). Struggling with sunshine: Analyzing the impact of
technology on compliance with open government laws using Florida as a case study,
Fordham Intellectual Property, Media and Entertainment Law Journal, 21(1), 1-32 (lead
article).
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
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3. Chance, S. F., (2005). “Access Under Siege: The Impact of Technology on Public Policy
and Access to Electronic Records in the United States,” International Journal of
Technology, Knowledge and Society.
4. Hardin, M., Dodd, J. E., & Chance, J. (2005). On Equal Footing? The Framing of Sexual
Difference in Runner’s World. Women in Sport and Physical Activity Journal, 14(2), 4051
5. Molleda, J.C., & Chance, S. (2005). The state of Latin American press freedom.
Journalism Studies, 6(4), 530-534.
Chan-Olmsted, Sylvia M.
1. Chan-Olmsted, S.M., Lee, S., & Kim, H. (accepted). Competitive strategies in Korean
mobile television markets: A comparative analysis of mobile operators and television
broadcasters. International Journal of Mobile Marketing.
2. Park, J., Chan-Olmsted, S.M., Kim, Y., & Jung, J. (accepted). Factors affecting e-book
reader awareness, interest, and intention to use, New Media and Society
3. Lee, C., Kim, J., & Chan-Olmsted, S.M. (in press). Branded product information search
on the Web: The role of brand trust and credibility of online information sources. Journal
of Marketing Communications.
4. Chan-Olmsted, S. M. (in press). Media branding in a changing world: Challenges and
opportunities 2.0, The International Journal on Media Management.
5. Chan-Olmsted, S. M., & Guo, M. (2011). Strategic bundling of telecommunications
services: A comparative study of triple-play strategies in the cable television and
telephone industries. Journal of Media Business Studies, 8(2), 63-81.
6. Chang, B., & Chan-Olmsted, S.M. (2010). Success factors of cable network brand
extension: Focusing on the parent network, composition, fit, consumer characteristics,
and viewing habits, Journal of Broadcasting & Electronic Media, 54(4), 641-656.
7. Kim, M., Heo, J., & Chan-Olmsted, S.M. (2010). Exploring perceived effectiveness and
business structure among advertising agencies: A case study of mobile advertising in
South Korea, Journal of Media Business Studies, 7(2), 1-20.
8. Chan-Olmsted, S. M., Cha, J., & Oba, G. (2008). An examination of the host country
factors affecting the export of U.S. video media good. Journal of Media Economics,
21(3), 191-216.
9. Lee, S., Chan-Olmsted, S.M., & Ho, H. (2008). The emergence of mobile virtual network
operators (MVNOs): An examination of the business strategy in the global MVNO
market. The International Journal on Media Management, 10(1), 10-21.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
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10. Chan-Olmsted, S.M., & Cha, J. (2008). Exploring the antecedents and effects of brand
images for television news: An application of brand personality construct in a
multichannel news environment. The International Journal on Media Management,
10(1), 32-45.
11. Oba, G., & Chan-Olmsted, S.M. (2007). Video strategy of transnational media
corporations: A resource-based examination of global alliances and patterns. Journal of
Media Business Studies, 4(2), 1-25.
12. Chan-Olmsted, S.M., & Cha, J. (2007). Branding television news in a multichannel
environment: An exploratory study of network news brand personality. The
International Journal on Media Management, 9(4), 135-150.
13. Oba, G., & Chan-Olmsted, S. M. (2006). Self-dealing or market transaction? An
exploratory study of vertical integration in the U.S. syndication market, Journal of Media
Economics, 19(2), 99-118.
14. Chan-Olmsted, S.M., & Chang, B. (2006). Globalization through partnerships:
Examining cross-border acquisitions and international joint ventures in the world media
markets, ICFAI Journal of Mergers & Acquisitions, 3(2), 7-33.
15. Chan-Olmsted, S.M., (2006). Content development for the third screen: The business
and strategy of mobile content and applications in the United States. The International
Journal on Media Management, 8(2), 51-59.
16. Lee, S., & Chan-Olmsted, S.M. (2006). The development of mobile television:
Examining the convergence of mobile and broadcasting services in Korea, International
Journal of Mobile Marketing, 1(2), 41-49.
17. Chan-Olmsted, S. M., & Chang, B. (2006). Audience knowledge, perceptions and
factors affecting the adoption intent of terrestrial digital television. New Media and
Society, 8(5), 773-800.
18. Oba, G., & Chan-Olmsted, S. M. (2006). Vertical integration in the U.S. syndication
market, Journal of Media Economics, 19(2), 99-118.
19. Jung, J., & Chan-Olmsted, S.M. (2005). Impacts of media conglomerates’ dual
diversification on financial performance. Journal of Media Economics, 18(3), 183-202.
20. Chang, B., & Chan-Olmsted, S. M. (2005). Relative constancy of advertising spending:
A cross-national examination of advertising expenditures and their determinants,
Gazette: The International Journal of Communication Studies, 67, 339-357.
21. Chan-Olmsted, S.M., Li, C.C., & Jung, J. (2005).The profiling of cable modem
broadband subscribers: Characteristics, perceptions, and satisfaction, Journal of
Targeting, Measurement, and Analysis for Marketing, 13(4), 327-345.
22. Kim, J., & Chan-Olmsted, S.M. (2005).Comparative effects of public relations and
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brand attitudes on purchasing intention. Journal of Marketing Communications, 11(3),
145-170.
23. Chan-Olmsted, S. M. (2005). Transnational expansion strategy in media industries: A
comparative analysis of acquisitions versus alliances. Journal of Broadcasting and
Communication.
24. Chan-Olmsted, S. M. (2005). Response to “diversification strategy of global media
conglomerates: A comment. Journal of Media Economics, 18(2), 105-107.
25. Oba, G., & Chan-Olmsted, S.M. (2005). The Development of cable television in East
Asian countries: A comparative analysis of determinants. Gazette: The International
Journal of Communication Studies, 67, 211-237.
Choi, Youjin
1. Choi, Y., Choi, S. M., & Rifon, N. J. (2010). I smoke but I am not a smoker: Phantom
smokers and the discrepancy between self-identity and behavior. Journal of American
College Health, 59(2), 117-125.
2. Watson, J., Tomar, S., Dodd, V., Logan, H., & Choi, Y. (2009). Effectiveness of social
marketing media campaign to reduce oral cancer racial disparities. Journal of National
Medical Association, 101(8), 774-782.
3. Dodd, V., Watson, J., Choi, Y., Tomar, S., & Logan, H. (2008). Using social marketing
principles to increase oral cancer screening rates among African Americans residing in
Jacksonville, Florida. American Journal of Health Behavior, 32(6), 684-692.
4. Choi, Y., Dodd, V., Watson, J., Tomar, S., Logan, H., & Edwards, H. (2008).
Perspectives of African Americans and dentists on oral cancer and dentist-patient
communication. Patient Education and Counseling, 71(1), 41-51.
5. Yeon, H., Choi, Y., & Kiousis, S. (2007). Interactive communication features on
nonprofit organizations’ web pages for the practice of excellent public relations.
Journal of Website Promotion, 1, 61-83.
Cleary, Johanna
1. Cleary, J., & bloom, T. (forthcoming). Gatekeeping at the portal: An analysis of local
television websites' user-generated content. Electronic News.
2. Cleary, J., & Cochie, M. (forthcoming). Hiring for change? A content analysis of
newspaper industry job ads on JournalismJobs.com and Editor & Publisher. Newspaper
Research Journal.
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3. Coffey, A. J. & Cleary, J. (in press). Promotional practices of cable news networks: A
comparative analysis of new and traditional spaces. International Journal on Media
Management, X(X), XX-XX.
4. Al Nashimi, E., Cleary, J. Molleda, J., & McAdams, M. (2010). Internet political
discussions in the Arab World: A look at online forums from Kuwait, Saudi Arabia,
Egypt and Jordan. International Communication Gazette, 72(8), 719-738. DOI:
10.1177/1748048519380810
5. Cleary, J. (2009). Genêt" on the air: Janet Flanner’s wartime broadcasts. Journalism
History, 35(1), 34-41.
6. Adams-Bloom, T., & Cleary, J. (2009). Staking a claim for social responsibility: An
argument for the dual responsibility model. The International Journal on Media
Management, 11(1), 1-8.
7. Cleary, J., & Adams-Bloom, T. (2009). Selling news: Behind the content of broadcast
and cable morning news shows. Electronic News, 3(1), 13-31.
8. Cleary, J. (2009). A contract for success: Conflicting attitudes about professional
development among producers and news directors. Electronic News, 2(4), 1-20
9. Cleary, J., & Adams-Bloom, T. (2009). The family business: Entertainment products
and the network morning news shows. Mass Communication & Society, 12(1), 78-96
10. Coffey, A.J., & Cleary, J. (2008). Valuing new media spaces: Are cable network news
crawls cross-promotional agents? Journalism & Mass Communications Quarterly,
85(4), 894-912.
11. Adams, T. L., & Cleary, J. (2007). Surfable surveys: Using Web-based technology to
reach newsroom respondents. Electronic News, 1(2), 103-120.
12. Packer, C.L., & Cleary, J. (2007). Redrawing the social architecture: An analysis of the
common law governing post- employment non-compete contracts for media employees.
Cardozo Arts & Entertainment Law Journal, 24(3), 1073-1120.
13. Cleary, J. (2006). From the classroom to the newsroom: Professional development in
broadcast journalism. Journalism and Mass Communication Educator, 61(3), 254-266.
14. Cleary, J., & Adams, T. (2006). The Parity Paradox: Reader Response to Minority
Newsroom Staffing, Mass Communication and Society, 9(1), 45-61.
Coffey, Amy Jo
1. Coffey, A. J. (accepted). The U.S. Asian television audience: Advertiser perceptions,
agency obstacles, and investment solution. Journal of Advertising Research, X(X), XXXX.
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2. Coffey, A. J. & Cleary, J. (in press). Promotional practices of cable news networks: A
comparative analysis of new and traditional spaces. International Journal on Media
Management, X(X), XX-XX.
3. Coffey, A.J., & Sanders, A.K. (2010). Defining a product market for Spanish-language
broadcast media: Lessons from United States v. Univision Communications, Inc. and
Hispanic Broadcasting. Communication Law and Policy, 15(1), 55-89.
4. Coffey, A.J., & Cleary, J. (2008). Valuing new media spaces: Are cable network news
crawls cross-promotional agents? Journalism & Mass Communications Quarterly 85(4),
894-912.
5. Coffey, A.J. (2008). The case for audience isolation: Language and culture as predictors
of advertiser investment. International Journal on Media Management, 10(2), 81-90.
6. Becker, L.B., Vlad, T., Coffey, A.J. & Tucker, M. (2005). 2004 Enrollment Report:
Enrollment Growth Rate Slows; Field’s Focus on Undergraduate Education at Odds with
University Setting. Journalism & Mass Communication Educator, 60(3), 286-314.
Dodd, Julie E.
1. Hardin, M., Dodd, J.E., & Lauffer, K. (2006). Passing it on: The reinforcement of male
hegemony in sports journalism textbooks. Mass Communication & Society, 9(4), 429446.
2. Robinson, J. L., and Dodd, J. E. (2006). Case Study: Use of Handheld Computers by
University Communications Students. Journal of Online Learning and Teaching, 2(1),
49-61.
3. Hardin, M., Dodd, J. E., & Chance, J. (2005). On Equal Footing? The Framing of Sexual
Difference in Runner’s World. Women in Sport and Physical Activity Journal, 14(2), 4051.
Elias, Troy
1. Elias, T., Appiah, O., & Gong, L. (2011). Effects of Black’s strength of ethnic identity on
consumer attitudes: A multiple-group model approach. Journal of Interactive
Advertising, 11 (2), 13-29.
2. Elias, T., & Appiah, O. (2010). A tale of two social contexts: Race-specific testimonials
on commercial web sites and their effects on numeric majority and numeric minority
consumer attitudes. Journal of Advertising Research, 50 (3), 250-264.
Goodman, J. Robyn
1. Goodman, J.R., Morris, J.D. & Sutherland, J. C. (2008). Is Beauty a Joy Forever? Young
women’s emotional responses to varying types of beautiful advertising models.
Journalism and Mass Communication Quarterly, 85(1), 147-158.
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Hon, Linda
1. Ki, E., & Hon, L. (2009). Causal linkages among relationship cultivation strategies and
relationship quality outcomes. International Journal of Strategic Communication, 3(4),
242-263, 2009.
2. Ki, E. & Hon, C. (2009). A measure of relationship cultivation strategies. Journal of
Public Relations Research. 21(1), 1-24, 2009.
3. Ki, E. & Hon, L. (2007). Reliability and validity of organization-public relationship
measurement and linkages among relationship indicators in a membership organization.
Journalism and Mass Communication Quarterly, 84(3), 419-438.
4. Ki, E., & Hon, L. (2007). Testing the linkages among the organization-public relationship
and attitude and behavioral intentions. Journal of Public Relations Research, 19(1), 1-24.
5. Ki, E., & Hon, L. (2006). Relationship Maintenance Strategies on Fortune 500 Company
Web sites, Journal of Communication Management, 10(2), 27-43.
6. Hon, L. (2005). The Mosaic of Public Relations Evaluation, Brazilian Journal of
Organizational Communication and Public Relations, 2(2), 96-115.
Kaid, Lynda Lee
1. Kaid, L. L. (2011-forthcoming). Political advertising as political marketing: A retroforward perspective. Journal of Political Marketing.
2. Kaid, L. L., Fernandes, J., & Painter, D. (2011—in press). Effects of television
advertising in the 2008 presidential campaign. American Behavioral Scientist.
3. Kaid, L. L., Adam, S., Maier, M., Balzer, M., Berganza, R., Jalali,, C., Negrine, N.,
Raycheva, L. Róka, J., Schuck, A., Stetka, V., & de Vreese, C. (2010). Televised
advertising in the 2009 European Parliamentary elections: Campaign strategies in and
across. Europe.Comunicazione Politica, XI (1), 33-48.
4. Williams, A. P., & Kaid, L. L (2009). Framing the new EU: US media portrayals of the
2004 European Union expansion and parliamentary elections. Journal of Political
Marketing, 8 (1), 70-79.
5. Kaid, L. L. (2009). Changing and Staying the Same: Communication in Campaign
2008. Journalism Studies, 10 (3), 2009.
6. Sweetser, K.D., & Kaid, L. L. (2008). Stealth soapboxes: Political information efficacy,
cynicism, and uses of celebrity Weblogs among readers. New Media & Society, 10 (1),
73-98.
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7. Kaid, L. L., Williams, A.P., & Sweetser, K. D. (2008). The medium and the message:
Comparing campaign communication channel effects in a debate. Business Research
Yearbook, 15. 208-213.
8. Kaid, L. L., McKinney, M. S., & Tedesco, J. C. (2007). Political information efficacy
theory and younger voters. American Behavioral Scientist. 50, 1093-1111.
9. Yun, H.J., Postelnicu, M., Ramoutar, N., & Kaid, L. L. (2007). Where is she? Coverage
of women in online news magazines. Journalism Studies, 8 (6), 26-37.
10. Yun, H.J., & Kaid, L.L. (2007). Technology typologies of young citizens: Effects of
media use on political cynicism and information efficacy. In M. G. Adams & A.
Alkhafaji (Eds.), Business Research Yearbook: Global Business Perspectives, 14, 169174.
11. Tedesco, J.C., McKinney, M.S., & Kaid, L. L. (2007). On the young voters’ agenda:
Exploring issue salience during the 2004 presidential election. American Behavioral
Scientist, 50, 1290-1297.
12. Tak, J., Kaid, L. L., & Khang, H. (2007). The reflection of cultural parameters on
videostyles of televised political spots in the U.S. and Korea. Asian Journal of
Communication, 17 (1), 58-77.
13. Kaid, L.L., Postelnicu, M., Landreville, K., Yun, H.J., & LeGrange, A.G. (2007). The
effects of political advertising on young voters. American Behavioral Scientist, 50,
1137-1151.
14. Postelnicu, M., & Kaid, L.L. (2007). Political podcasts: Comparing use and motivations
of citizens, politicians, and political groups. In M. G. Adams & A. Alkhafaji (Eds.),
Business Research Yearbook: Global Business Perspectives, 14, 189-194.
15. Kaid, L. L., & Postelnicu, M. (2005).Political advertising in the 2004 election:
Comparison of traditional television and Internet messages. American Behavioral
Scientist.49 (2). 265-278.
16. Cwalina, W., Falkowski, A., & Kaid, L. L. (2005). Advertising and the image of
politicians in evolving and established democracies: Comparative study of the Polish
and U. S. presidential elections in 2000. Journal of Political Marketing, 4(2/3), 29-54.
Kelly, Kathleen, S.
1. Waters, R. D., Kelly, K. S., & Walker, M. L. (accepted/in press). Organizational roles
enacted by American healthcare fundraisers: A national study testing theory and
assessing gender differences. Journal of Communication Management. (18 pp.)
2. Kelly, K. S., Laskin, A. V., & Rosenstein, G. A. (2010). Investor relations: Two-way
symmetrical practice. Journal of Public Relations Research, 22(2), 182-208. DOI:
10.1080/10627261003601630.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
12
3. Kelly, K. S., Thompson, M. F., & Waters, R. (2006). Improving the way we die: A
coorientation study assessing agreement/disagreement in the organization-public
relationship of hospices and physicians. Journal of Health Communication, 11(6), 607627.
Kim, Hyojin
1. Kim, H., & Lee, C. (in press). Differential effects of fear-eliciting DTCA on elaboration,
perceived endorser credibility, and attitudes. International Journal of Pharmaceutical &
Healthcare Marketing.
2. Morton, C. R., Kim, H., & Treise, D. (2011). Safe sex after 50 and mature women's
beliefs of sexual health. Journal of Consumer Affairs, 45(3), 372-390.
3. Kim, H., Park, S., & Bozeman, I.A. (2011). Online health information search and
evaluation: Observations and semi-structured interviews with college students and
maternal health experts. Health Information & Libraries Journal, 28(3), 188-199.
4. Kim, H. (2011). Pharmaceutical companies as a source of health information: A pilot
study of the effects of source, web site interactivity, and involvement. Health Marketing
Quarterly, 28(1), 57-85. DOI: 10.1080/07359683.2011.545327.
5. Kim, H. & Stout, P. A. (2010). The effects of interactivity on information processing and
attitude change: Implications for mental illness stigma. Health Communication, 25(2),
142-154.
6. Mitchell Turner, M., Rimal, R. N. & Morrison, D., & Kim, H. (2006). The role of anxiety
in seeking and retaining risk information: Testing the risk perception attitude framework
in two studies, Human Communication Research, 32(2), 130-156.
Kim, Sora
1. Kim, S.,Kim, S. Y., & Sung, K. (Accepted),. How Fortune 100 companies use Facebook:
Corporate ability versus social responsibility. Public Relations Review.
2. Kim, S., Avery, E. J., Lariscy, R. W. (In Press). Reputation repair at the expense of
providing instructing and adjusting information following crises: Examining 18 years of
crisis response strategy research. International Journal of Strategic Communication.
3. Liu, B. F., & Kim, S. (In Press). How organizations framed the 2009 H1N1 Pandemic via
social and traditional media,” Submitted to the Public Relations Review (Authors
contributed equally to article)
4. Kim, S., & Liu, B. F. (In Press). Are all crises opportunities? A comparison of how
corporate and government organizations responded to the 2009 Flu Pandemic,” Journal
of Public Relations Research. (Authors contributed equally to article)
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
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5. Kim, S. (2011). Transferring effects of csr strategy on consumer responses: the
Synergistic model of corporate communication strategy. Journal of Public Relations
Research, 23 (2), 1-24.
6. Kim, S., Park, J., & Wright, E. (2010). Expectation Gaps between Stakeholders and Webbased Corporate Public Relations Efforts: Focusing on Fortune 500 Corporate Web Sites.
Public Relations Review 36 (3), 215-221.
Kiousis, Spiro K.
1. Ragas, M., Kim, J., Lim, H., & Kiousis, S. (Accepted/In Press). Agenda-Building and
Agenda-Setting in the Corporate Sphere: Analyzing Influence in the 2008 Yahoo!-Icahn
Proxy Contest. Public Relations Review.
2. Moreno, A., Kiousis, S., & Humanes, M. (Accepted/In Press). Spanish 2004 elections
and the March 11 Madrid Attacks: An Intercandidate Agenda-Setting Approach to the
Strategic Campaigns of Parties and Its Impact on Electoral Outcomes. Estudio de la
Agenda-Setting Entre Candidatos en las Elecciones Espanolas de 2004. Aproximacion
Desde La Estrategia de los Partidos. Razon Y Palabra.
3. Kiousis, S., Laskin, A., & Kim, J. (Accepted/In Press). Congressional agenda-building:
examining the influence of congressional communications from the speaker of the house.
Public Relations Journal.
4. Kim, J., Xiang, Z., & Kiousis, S. (2011). International Agenda Building Effects of
Presidential Candidate Public Relations on Global Media Coverage and Public Opinion:
2008 U.S. Presidential Election. Public Relations Review, 37, 109-111.
5. Strömbäck, J., Mitrook, M., & Kiousis, S. (2010). Bridging Two Schools of Thought:
Applications of Public Relations Theory to Political Marketing. Journal of Political
Marketing, 9, 1-20.
6. Golan, G. & Kiousis, S. (2010). Religion, media credibility and support for democracy in
the Arab world. Journal of Media and Religion, 9, 84-98.
7. Kiousis, S. & Strömbäck, J. (2010). The White House and Public Relations: Examining
the Linkages between presidential communications and public opinion. Public Relations
Review, 36, 7-14.
8. Ragas, M. & Kiousis, S. (2010). Intermedia agenda-setting and political activism:
MoveOn.Org and the 2008 U.S. Presidential Election. Mass Communication & Society,
13, 560-583.
9. Strömbäck, J. & Kiousis, S. (2010). Comparing media effects across different media
channels and media types. Journal of Communication, 60, 271-292.
10. Kiousis, S., & McDevitt, M. (2008). Agenda-setting and voter turnout: Implications for
political socialization. Communication Research, 35, 481-502.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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11. Kiousis, S., & Wu, X. (2008). International agenda-building and agenda-setting:
Exploring the influence of public relations counsel on news media and public perceptions
of foreign nations. International Communication Gazette, 70, 58-75.
12. Kiousis, S, & Shields, A. (2008). Intercandidate agenda-setting in presidential elections:
issue and attribute agendas in the 2004 campaign. Public Relations Review, 34, 325-330.
13. Kiousis, S., Popescu, C., & Mitrook, M. (2007). Understanding influence on corporate
reputation: an examination of public relations efforts, media coverage, public opinion,
and financial performance from an agenda-building and agenda-setting perspective.
Journal of Public Relations Research, 19, 147-165.
14. Yeon, H., Choi, Y., & Kiousis, S. (2007). Interactive communication features on
nonprofit organizations’ web pages for the practice of excellent public relations. Journal
of Website Promotion, 1, 61-83.
15. McDevitt, M., & Kiousis, S. (2007). The red and blue of adolescence: Origins of the
compliant voter and defiant activist. American Behavioral Scientist, 50, 1214-1230.
16. Golan, G., Kiousis, S, & McDaniel, M. (2007). Second-level agenda-setting and political
advertising: investigating the transfer of issue and attribute saliency during the 2004 U.S.
presidential election. Journalism Studies, 8, 432-443.
17. McDevitt, M., & Kiousis, S. (2006). Deliberative Learning: Civic Development as
Discursive Transformation. Communication Education, 55, 247-264.
18. Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First- and Second-Level AgendaBuilding and Agenda-Setting Effects: Exploring the Linkages among Candidate News
Releases, Media Coverage, and Public Opinion during the 2002 Florida Gubernatorial
Election. Journal of Public Relations Research, 18, 265-285.
19. Kiousis, S. & Dimitrova, D. (2006). Differential Impact of Web Site Content: Exploring
the Influence of Source (Public Relations vs. News), Modality, and Participation on
College Students’ Perceptions. Public Relations Review, 32, 177-179.
20. Kiousis, S. (2006). Exploring the Impact of Modality on Perceptions of Credibility for
Online News Stories. Journalism Studies, 7, 348-359.
21. Kiousis, S., McDevitt, M., & Wu, X. (2005). The Genesis of Civic Awareness: AgendaSetting in Political Socialization. Journal of Communication, 55, 756-774.
22. Kiousis, S. (2005). Compelling Arguments and Attitude Strength: Exploring the Impact
of Second-Level Agenda-Setting on Public Opinion of Presidential Candidate Images.
The Harvard International Journal of Press/Politics, 10, 3-27.
23. Martinez, B. & Kiousis, S. (2005). Empowering Citizens in Emerging Democracies:
Developing Effective Public Relations Media Strategies for Political Participation.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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Studier i PolitiskKommunikation, 15, 4-20. Sundsvall: Center for Political
Communication Research.
Lee, Moon J.
1. Lee, M. J. & Shin, M. (2011). Fear versus humor: The impact of sensation seeking on
physiological, cognitive and emotional responses to anti-alcohol abuse messages. Journal
of Psychology: Interdisciplinary and Applied. Volume 145 Issue 2, 73 – 92.
2. Lee, M. J., Hust, S., Zhang, L. & Zhang, Y. (2011). Effects of violence against women in
popular crime dramas on viewers’ gender attitudes related to sexual Violence. Mass
Communication and Society, 14 (1), 25-44.
3. Lee, M. J. (2010) The Effects of self-efficacy statements in humorous anti-alcohol abuse
messages targeting college students: Who is in charge? Health Communication, 25 (8),
638 – 646.
4. Sobralske, M. & Lee, M. (2010). Cardiovascular disease risk screening among Latino
men in Eastern Washington. Washington State Journal of Public Health Practice. 3(1). 113.
5. Arganbright, M., & Lee, M. (2010) Does exposure to sexual hip-hop music videos
influences the sexual attitudes of college students? Mass Communication and Society. 13
(1). 67-86.
6. Lee, M. J., Bichard, S, & Irey, M. S. (2009). American college students' stereotypes of
different ethnicities in relation to media use: What are they watching? The Howard
Journal of Communications, 20(1), 95-110.
7. Xie G. & Lee, M. J. (2008), Anticipated experience of motion pictures based on arousal
seeking tendency, The Journal of Social Psychology, 148(3), 277-292.
8. Lee, M. J., & Bichard, S. (2006). Effective communication targeting college students for
the prevention of binge-drinking: Are they rebels? Health Communication, 20(3) 299308.
9. Lee M. J., Xie, G., & Tedder, M. C. (2006). Effective computer text design to enhance
readers' recall: Text formats, individual working memory capacity and content type.
Journal of Technical Writing and Communication, 36(1) 57-73.
10. Lee, M. J. (2005). Hypertext: Does disorientation matter? Introducing expanding
hypertext based on adventurousness. Journal of Computer Mediated Communication,
10(3). DOI: 10.1111/j.1083-6101.2005.tb00255.x
11. Hansen, E. G., Mislevy, R. J., Steinberg, L. S., Lee, M. J., & Forer, D. C. (2005).
Accessibility of tests for individuals with disabilities within a validity framework.
System: An International Journal of Educational Technology and Applied Linguistics,
33(1), 107-133.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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Leslie, Michael
1. Leslie, M. (2007). IP-based videoconferencing: can it promote intercultural
understanding, internationalization of the curriculum and social change? The Journal of
Communication and Social Change, 1(1), 72-83.
Lewis, Norman P.
1. Lewis, N.P. & Zhong, B. (in press). The personality of plagiarism. Journalism & Mass
Communication Educator. (Accepted Aug. 1, 2011; publication date not yet scheduled.)
2. Lewis, N. P., Neely, J., & Gao, F. (in press). Transparency missing when top editors blog.
Newspaper Research Journal. (Accepted November 3, 2010; scheduled for publication in
spring 2011).
3. Lewis, N.P., Treise, D., Hus, S.I., Allen, W.L., & Kang, H. (in press). DTC genetic
testing companies fail transparency prescriptions. New Genetics and Society. (Accepted
June 9, 2011; scheduled for print publication in second edition of 2012.).
4. Walsh-Childers, K.; Lewis, N.P. & Neely, J. (2011). Listeners, not leeches: What
Virginia Tech survivors needed from journalists. Journal of Mass Media Ethics. 26, 191205.
5. Lewis, N.P.; Neely, J. & Gao, F. (2011). Few top editor’s blog about news decisions.
Newspaper Research Journal, 32, 63-73.
6. Lewis, N. P. (2010). The myth of Spiro Agnew’s “nattering nabobs of negativism.”
American Journalism, 27, 89-115.
7. Lewis, N.P. (2008). A dozen best: Top books on journalism and the civil rights era.
American Journalism, 25, 148-154. (Invited)
8. Lewis, N.P. (2008). Plagiarism antecedents and situational influences. Journalism &
Mass Communication Quarterly, 85, 353-370.
9. Lewis, N. P. (2008). From cheesecake to chief: Newspaper editors’ slow acceptance of
women. American Journalism, 25, 33-55.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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Martinez, Belio A. Jr.
1. Selepak, A., & Martinez, B. (accepted). Angry Aryan lyrics: Exploring skinhead
movement’s music as communication for empowerment. Manuscript accepted by
Popular Music & Society.
2. Molleda, J.C., Martinez, B., & Suarez, A.M. (2009). Building multi-sector partnerships
for progress with strategic, participatory communication: A case study from Colombia.
Anagramas, 6(12), 107-128.
3. Martinez, B. & Kiousis, S. (2005). Empowering Citizens in Emerging Democracies:
Developing Effective Public Relations Media Strategies for Political Participation.
Studier i PolitiskKommunikation, 15, 3-18. Sundsvall: Center for Political
Communication Research.
McAdams, Mindy J.
1. Armstrong, C.L., & McAdams, M. J. (in press). Blogging the time away? Young adults’
motivations for blog use, Atlantic Journal of Communication.
2. Al Nashimi, E., Cleary, J. Molleda, J., & McAdams, M. (2010). Internet political
discussions in the Arab World: A look at online forums from Kuwait, Saudi Arabia,
Egypt and Jordan. International Communication Gazette, 72(8), 719-738. DOI:
10.1177/1748048519380810.
3. Armstrong, C.L., & McAdams, M. J. (2009). Blogs of Information: How Gender Cues
and Individual Motivations Influence Perceptions of Credibility, Journal of ComputerMediated Communication, 14(3): 435-456.
Mitrook, Michael A.
1. Strömbäck, J., Mitrook, M., & Kiousis, S. (2010). Bridging Two Schools of Thought:
Applications of Public Relations Theory to Political Marketing. Journal of Political
Marketing, 9, 1-20.
2. Seltzer, T. C., & Mitrook, M. A., (2009). Two sides to every story: Using coorientation to
measure direct and meta-perspectives of both parties in organization-public relationships.
Public Relations Journal, 3(2), 1-24.
3. Seltzer, T. C., & Mitrook, M. A., (2009). The role of expert opinion in framing media
coverage of the Heisman Trophy race. Journal of Sports Media, 4(2), 1-29.
4. Mitrook, M. A., Parish, N., & Seltzer. (2008). From advocacy to accommodation: A case
study of the Orlando Magic’s public relations efforts to secure a new arena. Public
Relations Review, 34(2), 161-168.
5. Kiousis, S., Popescu, C., & Mitrook, M. (2007). Understanding influence on corporate
reputation: an examination of public relations efforts, media coverage, public opinion,
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
18
and financial performance from an agenda-building and agenda-setting perspective.
Journal of Public Relations Research, 19, 147-165.
6. Seltzer, T., & Mitrook, M. A. (2007). The dialogic potential of weblogs in relationship
building. Public Relations Review, 33(2), 227-229.
7. Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First- and Second-Level AgendaBuilding and Agenda-Setting Effects: Exploring the Linkages among Candidate News
Releases, Media Coverage, and Public Opinion during the 2002 Florida Gubernatorial
Election. Journal of Public Relations Research, 18, 265-285.
Molleda, Juan-Carlos
1. Molleda, J.C. (2011). Advancing the theory of cross-national conflict shifting: A case
discussion and quantitative content analysis of a transnational crisis’ newswire coverage.
International Journal of Strategic Communication, 5(1), 49-70.
2. Molleda, J.C., Moreno, A., Athaydes, A., & Suárez, A.M. (2010). Macroencuesta
latinoamericana de comunicación y relaciones públicas [Latin American macro-survey of
communication and public relations]. Organicom, 7(13), 118-141.
3. Al Nashimi, E., Cleary, J. Molleda, J., & McAdams, M. (2010). Internet political
discussions in the Arab World: A look at online forums from Kuwait, Saudi Arabia,
Egypt and Jordan. International Communication Gazette, 72(8), 719-738. DOI:
10.1177/1748048519380810
4. Molleda, J.C. (2010). Authenticity and the construct’s dimensions in public relations and
communication research. Journal of Communication Management, 14(3), 223-236.
5. Molleda, J.C. (2009). Propuesta de un índice de autenticidad para desarrollar y evaluar
decisiones, acciones, mensajes y programas de relaciones públicas [A proposed index of
authenticity to develop and evaluate public relations decisions, actions, messages, and
programs]. Razón y Palabra, 70. Available at
http://www.razonypalabra.org.mx/Articulo%203%20MolledaJulio2009RazonyPalabra.pd
f
6. Molleda, J.C. (2009). Construct and dimensions of authenticity in strategic
communication research. Anagramas, 8(15), 85-97.
7. Molleda, J.C., Martinez, B., & Suarez, A.M. (2008). Building multi-sector partnerships
for progress with strategic, participatory communication: A case study from Colombia.
Anagramas, 6(12), 107-128.
8. Molleda, J.C., & Roberts, M. (2008). The value of authenticity in global strategic
communication: The new Juan Valdez campaign. International Journal of Strategic
Communication, 2(3), 157-174.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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9. Molleda, J.C. (2008). Contextualized qualitative research in Venezuela: coercive
isomorphic pressures of the socioeconomic and political environments on public relations
practices. Journal of Public Relations Research, 20(1), 49-70.
10. Molleda, J.C. (2007). Impacto socieconómico y político sobre las relaciones públicas en
Venezuela [Socioeconomic and political impact on public relations in Venezuela].
Estudos de Jornalismo & Relações Públicas, 10, 67-80.
11. Molleda, J.C., & Suárez, A.M. (2006). The roles of Colombian public relations
professionals as agents of social transformation: how the country’s crisis forces
professionals to go beyond communication with organizational publics. Glossa, 1(1).
Available at http://bibliotecavirtualut.suagm.edu/Glossa/Journal/center.htm
12. Molleda, J.C., & Moreno, A. (2006). The transitional socioeconomic and political
environments of public relations in Mexico. Public Relations Review, 32, 104-109.
13. Molleda, J.C. (2006). Investigación cualitativa y contextual en Venezuela: El impacto de
los ambientes socioeconómico y político sobre el ejercicio de las relaciones públicas
[Qualitative and contextualizad research in Venezuela: The impact of the socioeconomic
and political environments on public relations practice]. Razón y Palabra, 51. Available
at www.razonypalabra.org.mx
14. Moreno, A., Molleda, J.C., & Suárez, A.M. (2006). Comunicación estratégica y
relaciones públicas en entornos socioeconómicos y políticos en transición: Estudio
contextual comparativo en Colombia, México y Venezuela [Strategic communication and
public relations in socioeconomic and political contexts in transition: Contextualizad and
comparative research in Colombia, Mexico and Venezuela]. Razón y Palabra, 51.
Available at www.razonypalabra.org.mx
15. Molleda, J.C., & Alhassan, A.D. (2006). Professional views on the Nigeria Institute of
Public Relations’ law and enforcement. Public Relations Review, 32, 66-68.
16. Moreno, A., & Molleda, J.C. (2005, December-2006 January). Las relaciones públicas en
México: Contextos económico, político y mediático en un proceso histórico de cambios
[Public relations in Mexico: economic, politic and media contexts in a historical process
of changes]. Razón y Palabra, 48. Available at
http://www.razonypalabra.org.mx/anteriores/n48/morenomolleda.html.
17. Molleda, J.C., Connolly-Ahern, C., & Quinn, C. (2005). Cross-national conflict shifting:
expanding a theory of global public relations management through quantitative content
analysis. Journalism Studies, 6(1), 87-102.
18. Molleda, J.C., & Suárez, A.M. (2005). Challenges in Colombia for public relations
professionals: a qualitative assessment of the economic and political environments.
Public Relations Review, 31, 21-29.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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19. Molleda, J.C., & Chance, S. (2005). The state of Latin American press freedom.
Journalism Studies, 6(4), 530-534.
Morris, Jon D.
1. Morris, J. D., Klahr, N. J., Shen F., Villegas, J. Wright, P., He, G., & Liu, Y. (2009).
Mapping a multi-dimensional emotion in response to television commercials. Human
Brain Mapping, 30(3), 789-796.
2. Goodman, J.R., Morris, J.D. & Sutherland, J. C. (2008). Is Beauty a Joy Forever? Young
women’s emotional responses to varying types of beautiful advertising models.
Journalism and Mass Communication Quarterly, 85(1), 147-158.
3. Jin, C.H., Morris, J.D. & Villegas, J. (2007). Effect of the placement of the product in
film and consumers’ emotional responses and prior brand evaluation, Journal of
Targeting, Measurement and Analysis for Marketing.
Morton, Cynthia R.
1. Morton, C. R., Kim, H., & Treise, D. (2011). Safe sex after 50 and mature women's
beliefs of sexual health. Journal of Consumer Affairs, 45(3), 372-390
Robinson, Jennifer A.
1. Lowrey, W., Evans, W., Gower, K.K., Robinson, J.A., Ginter, P.M., McCormick, L.C., &
Abdolrasulnia, M. (2007). Effective media communication of disasters: pressing
problems and recommendations. BMC Public Health, 7(97). DOI: 10.1186/1471-2458-797.
2. Reber, B., Gower, K., & Robinson, J. (2006).The Internet and litigation public relations.
Journal of Public Relations Research, 18(1): 23-44.
Robinson, Judy L.
1. Robinson, J. L., and Dodd, J. E. (2006). Case Study: Use of Handheld Computers by
University Communications Students. Journal of Online Learning and Teaching, 2(1),
49-61.
Rodgers, Ronald R.
1. Rodgers, R. R. (2011). The social gospel and the news. Journalism & Communication
Monographs, 13, 69-134.
2. Rodgers, R.R. (2010) The press, pulpit and public opinion: The clergy’s conferral of
power and the concomitant call for a journalism of advocacy in an age of reform. Journal
of Media and Religion 9 (1), 1-18.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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3. Rodgers, R. R. (2010). The press and public relations through the lens of the periodicals,
1890-1930. Public Relations Review, 36, 50-55.
4. Rodgers, R. R. (2010). “Goodness isn’t news”: The Sheldon edition and the national
conversation defining journalism’s responsibility to society. Journalism History, 204215.
5. Rodgers, R.R. (2008) OhmyNews and its citizen journalists as avatars of a post-modern
marketplace of ideas. Journal of Global Mass Communication, 1 (3/4), 271-292.
6. Rodgers, R.R. (2008). Collier’s “criticism of the newspaper press during the Norman
Hapgood Years, 1902 to 1913,” American Journalism, 25(4), 7-36.
7. Rodgers, R.R. (2007). Journalism is a loose-jointed thing: A content analysis of Editor &
Publisher’s discussion of journalistic conduct prior to the Canons of Journalism, Journal
of Mass Media Ethics, 22(1), 1901-1922.
8. Rodgers, R. R. (2007) journalism is dead, long live journalism: Exploring new ways of
making meaning in the realm of the connected computer. Explorations in Media Ecology,
6(2), 97-113.
9. Rodgers, R. R. (2007). The problem of journalism: An annotated bibliography of press
criticism in Editor & Publisher, 1901-1923. Media History Monographs, 9(2), 1-40.
Sutherland, John C.
1. Goodman, J.R., Morris, J.D. & Sutherland, J. C. (2008). Is Beauty a Joy Forever? Young
women’s emotional responses to varying types of beautiful advertising models.
Journalism and Mass Communication Quarterly, 85(1), 147-158.
2. Cheon, H.J., Cho, C.H., & Sutherland, J. (2007). A Meta-analysis of studies on the
determinants of standardization and localization of international marketing and
advertising strategies, Journal of International Consumer Marketing, 19(4), 109-147.
Treise, Debbie M.
1. LaVista, J., Treise, D., Dunbar, L., Ritho, J., Hartzema, A. & Lottenberg, R. (accepted).
Development and Evaluation of a Patient Empowerment Video to Promote Hydroxyurea
Adoption in Sickle Cell Disease. Journal of the National Medical Association.
2. Lewis, N.P., Treise, D., Hus, S.I., Allen, W.L., & Kang, H. (in press). DTC genetic
testing companies fail transparency prescriptions. New Genetics and Society. (Accepted
June 9, 2011; scheduled for print publication in second edition of 2012.).
3. Park, S. & Treise, D. (in press). Got vaccine? A framing analysis of the newspaper
coverage of a measles outbreak. Journal of Health & Mass Communication.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
22
4. Morton, C. R., Kim, H., & Treise, D. (2011). Safe sex after 50 and mature women's
beliefs of sexual health. Journal of Consumer Affairs, 45(3), 372-390
5. Perencevich, E. & Treise, D. (2010). Methicillin-Resistant Staphylococcus aureus and the
Media. Infection Control and Hospital Epidemiology, 31(1).
6. Treise, D. & Rausch, P (2007). The prescription pill paradox: Nurse practitioners’
perceptions about direct-to-consumer advertising. Journal of Pharmaceutical Marketing
and Management, 17(2), 35-6.
Tripp, Bernell E.
1. Tripp, Bernell E. (2007). William Lloyd Garrison’s ‘Ladies’ Department’: A Public
Forum for Black Women Journalists of the 1830s, The Historian, Phi Alpha Theta. 22 pp.
2. Tripp, Bernell E. (2007). Sarah Mapps Douglass, American Journalism, American
Journalism Historians Association. 30 pp.
Villegas, Jorge
1. Jin, C., & Villegas, J. (2009). Mobile phone users’ behaviors: The motivation factors of
the mobile phone users, International Journal of Mobile Marketing, 3 (2), 4-14.
2. Rice, K. G., Choi. C., Zhang, Y., Villegas, J., Ye, H. J., Anderson, D., Nesic A., &
Bigler, M. (2009). International student perspectives on graduate advising relationships,
Journal of Counseling Psychology, 56(3), 376-391. DOI: 10.1037/a0015905
3. Jin, C.H. & Villegas, J. (2007). The effect of the placement of the product in film:
Consumers’ emotional responses to humorous stimuli and prior brand evaluation, Journal
of Targeting, Measurement and Analysis for Marketing, 15(4), 244-255.
4. Jin, C.H., Villegas, J. (2007). Consumer responses to advertising on the internet: The
effect of individual difference on ambivalence and avoidance, CyberPsychology &
Behavior, 10 (2), 258-266.
Walsh-Childers, Kim
1. Walsh-Childers, K.; Lewis, N.P. & Neely, J. (2011). Listeners, not leeches: What
Virginia Tech survivors needed from journalists. Journal of Mass Media Ethics. 26, 191205.
Weigold, Michael F.
1. Schlenker, B. R., Weigold, M. F., & Schlenker, K. (2008). What makes a hero? The
impact of integrity on admiration and interpersonal judgment. Journal of Personality,
76(2), 323-355.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
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2. Chamberlin, B.F., Popescu, C., Weigold, M. F., & Laughner N. (2007). Searching for
patterns in the laws governing access to records and meetings in the 50 states by using
multiple research tools, Journalism of Law and Public Policy, 18(3), 415-441.
Zerba, Amy
1. Zerba, A. (2011). Young adults’ reasons behind avoidances of daily print newspapers and
their ideas for change. Journalism & Mass Communication Quarterly, 88(3), 597-614.
2. Zerba, A. (2008). Putting the story back in hard news stories to engage young audiences.
Newspaper Research Journal, 29(3), 94-102.
Zheng, Lu
1. Cheong, Y., Zheng, L. & Kim, K. (forthcoming, 2011). Product global reach, advertising
standardization, and cultural values: An analysis of 2008 Beijing Olympic TV
commercials. Asian Journal of Communication.
2. Cheong, Y.J., Kim, K.H., & Zheng, L. (2010). Advertising appeals as a reflection of
culture: A cross-cultural analysis of food advertising appeals in China and the U.S. Asian
Journal of Communication, 20(1), 1-16.
Books, Monographs, Book Chapters, and Other Publications
Alexander, Laurence
1. Alexander, L. B., Beckham, J., Hendrickson, R., & Melear, K. B. (2010). Student Free
Speech in Public Higher Education, Education Law Association.
2. Reid, A. R., & Alexander, L. B. (2005). A Test Case for Newsgathering: The Effects of
September 11, 2001 on the Changing Watchdog Role of the Press. In Entertainment Law
Review Vol. 25 Loyola. (pp. 357-382).
Armstrong, Cory L.
1. Armstrong, C.L., & McAdams, M.J. (2010). Believing Blogs: Does a Blogger's Gender
Influence Credibility? In Rebecca Lind, (Ed.), Race, Gender and Media (pp. 30-38).
Boston: Pearson.
2. Shah, D.V., Boyle, M.P., Schmierbach, M., Keum, H., and Armstrong, C.L. (2010).
Specificity, Complexity, and Validity: Rescuing Experimental Research on Framing
Effects. In Paul D’Angelo and Jim A. Kuypers (Eds.), Doing News Framing Analysis:
Empirical, Theoretical, and Normative Perspectives (pp. 215-232). New York:
Routledge.
Brown, Justin S.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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1. Brown, J. S. (2007). Book Review: Global Broadband Battles: Why the U.S. and Europe
Lag While Asia Leads, Journal of Media Economics, 20.
Carlson, David E.
1. Carlson, D. (2010, January 28). Civilization offers cuisine from around the world, The
Gainesville Sun, Scene Magazine, 17.
2. Carlson, D. (2009, October 1), Mexico Lindo brings great cuisine, art to Gainesville,
The Gainesville Sun, Scene Magazine, 8.
3. Carlson, D. (2009, August 28). Dave Carlson’s guide to ethnic food in Gainesville, The
Gainesville Sun, Scene Magazine, 6.
4. Carlson, D., (2009, August 13). Toojay’s offers N.Y.-sized menu without the ‘tude’, The
Gainesville Sun, Scene Magazine, 6.
5. Carlson, D. (2009) Should we try to save newspapers? UF Today magazine, Spring
2009.
6. Carlson, D. (2009, January 1). David Carlson’s hot spots for dining, The Gainesville
Sun, Scene Magazine, 15.
7. Carlson, D. (2008, December 11). Francesca’s a nice addition to scene, The Gainesville
Sun, Scene Magazine, 15.
8. Carlson, D. (2008, October 16). Pho Hanoi serves up classic dish, The Gainesville Sun,
Scene Magazine, 8.
9. Carlson, D. (2008, August 28). Dave Carlson’s guide to ethnic food in Gainesville, The
Gainesville Sun, Scene Magazine, 6.
10. Carlson, D. (2008, June 26). New restaurant a fusion of extremes and the in between,
The Gainesville Sun, Scene Magazine, 16.
11. Carlson, D. (2008, March 13). Mario’s offers big taste from a small menu, review,
Mario’s Wine Bar and European Bistro, The Gainesville Sun, Scene magazine, 23.
12. Carlson, D. (2008, January 3). Dave’s faves: The best Gainesville cuisine of 2007,
dining advice, The Gainesville Sun, Scene magazine, 16.
13. Carlson, D. (2008, January 3). Italian flavor spices up the town of Trenton, review,
Petrello’s Italian Restaurant, The Gainesville Sun, Scene magazine, 20.
14. Carlson, D. (2007, December 27). Dave Carlson’s 10 great values in restaurants, dining
advice, The Gainesville Sun, Scene magazine, 5.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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15. Carlson, D. (2007, December 27). Dave Carlson’s 10 wines for under $20, wine advice,
The Gainesville Sun, Scene magazine, 5.
16. Carlson, D. (2007, December 6). Budha Belly heats up town with blend of culture,
review of Buddha Belly restaurant, The Gainesville Sun, Scene magazine, 19.
17. Carlson, D. (2007, November 22). Literature and legumes are essence of local café,
review of Book Lover’s Vegetarian Cafe, The Gainesville Sun, Scene magazine, Page 17.
18. Carlson, D. (2007, October 25). Plates you’ll fall in amor with, review of Ti Amo
restaurant, The Gainesville Sun, Scene magazine, 20.
19. Carlson, D. (2007, September 27). Shooting Star is a restaurant to remember, review
Shooting Star Japanese Grill and Sushi restaurant, The Gainesville Sun, Scene magazine,
19.
20. Carlson, D. (2007, September 13). A taste of Latin America arrives in Gainesville, review
of La Fortuna Latin Market and Deli, The Gainesville Sun, Scene magazine, 21.
21. Carlson, D. (2007, August 30). Mix pizza with ambiance for a fun time, review of
Satchel’s Pizza restaurant, The Gainesville Sun, Scene magazine, 20.
22. Carlson, D. (2007, August 2). Buffet City better than most Chinese joints, review of
Buffet City restaurant. The Gainesville Sun, Scene magazine, 20.
23. Carlson, D. (2007, August 23). Spice up your dates with a few new dining experiences,
dining advice, The Gainesville Sun, Scene magazine, 32.
24. Carlson, D. & Tatum, C. (August, 2006). Journalism under siege. The Journalist, August
2006, p.4-5.
25. Carlson, D. (2006). Journalism industry must return to principles. Quill magazine,
February 2006, January-February 2006, p.3.
26. Carlson, D. (2006, July 20). Wine 101. Guide to wine drinking, The Gainesville Sun, p.
9.
27. Carlson, D. (April, 2006). Don't let quest for profits co-opt the news media. Quill
magazine. P.3.
28. Carlson, D. (February, 2006). It's time to democratize SPJ elections. Quill magazine,
p.3.
29. Carlson, D. (2006, February 16). Don't let profit come before journalism. The St.
Petersburg Times, p.14.
30. Carlson, D. (2006, February 19). Don't let profit quest co-opt journalism. The
Indianapolis Star, p.18.
UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and
Professional Activity
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31. Carlson, D., & Grantz, I. (2005, October). SPJ on the battlefront. The Journalist, p. 4-5.
Chance, Sandra F.
1. Chance, S. F. (In press). “Open Meetings” entry for International Encyclopedia of
Communication.
2. Chance, S. F. (2011). Access to Public Documents and Meetings, In Communications
and the Law, 2011, W. Hopkins, ed. (Alabama: Vision Press), pp. 381-400.
3. Chance, S. F. (2010). Access to Public Documents and Meetings, In Communications
and the Law, 2010, W. Hopkins, ed. (Alabama: Vision Press), pp. 377-399.
4. Chance, S. F. (2010). Federal Sunshine Laws. In The Florida Bar’s Reporter’s
Handbook, 2010, Available electronically at: http://www.flabar.org.
5. Chance, S. F., & Locke, C. (2010). The Government-in-the-Government Law Then and
Now: A Model for Implementing New Technologies Consistent with Florida’s Position
as a Leader in Open Government, Florida State Law Review, Vol. 35, No. 245-270.
6. Chance, S. F., (2009) Access to Documents and Meetings, Communications and the Law
2009, W. Hopkins, ed. (Alabama: Vision Press), pp. 375-404.
7. Chance, S. F. (2009). Federal Sunshine Laws, The Florida Bar’s Reporter’s Handbook,
2009. Available electronically at: http://www.flabar.org
8. Chance, S. F., & Locke, C. (2006). Access to Electronic Records: The New Frontier in
the 50 States. The Public Records Book, the American Bar Association, Section of State
and Local Government Law.
9. Chance, S. F. (2006). Federal Sunshine Laws. The Florida Bar’s Reporter’s Handbook,
2005.Available electronically at: http://www.flabar.org.
10. Chance, S. F., (2006). Access to Documents and Meetings. Communications and the
Law 2006, W. Hopkins, ed. (Alabama: Vision Press), 342—358
11. Chance, S. F. (2005). Florida’s Government in the Sunshine: A Citizen’s Guide.
Chan-Olmsted, Sylvia M.
1. Chan-Olmsted, S. M., & Chang, B. (2005). Mobile wireless strategy of media firms:
Examining the wireless diversification patterns of leading global media conglomerates.
In Groebel, J., Noam, E., & Feldmann, V. (Eds.), Mobile Media: Content and Services
for Wireless Communication (pp. 165-186). Mahwah, New Jersey: Lawrence Erlbaum
& Associates.
2. Albarran, A., Chan-Olmsted, S.M., & Wirth, M. (2005). Handbook of Media
Management and Economics. Mahwah, New Jersey: Lawrence Erlbaum & Associates.
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3. Chan-Olmsted, S. M. (2005). Issues in strategic management. In Albarran, A., ChanOlmsted, S. M., & Wirth, M (Eds.), Handbook of Media Management and Economics
(pp. 161-180). Mahwah, New Jersey: Lawrence Erlbaum & Associates.
4. Chan-Olmsted, S. M. (2005).Issues in media management and technology. In Albarran,
A., Chan-Olmsted, S. M., & Wirth, M (Eds.), Handbook of Media Management and
Economics (pp. 251-274). Mahwah, New Jersey: Lawrence Erlbaum & Associates.
5. Chan-Olmsted, S.M. (2005). Competitive Strategy for Media Firms: Strategic and
Brand Management in Changing Media Markets. Mahwah, New Jersey: Lawrence
Erlbaum & Associates.
Cleary, Johanna
1. Cleary, J. (2010). Review of From ‘Perverts’ to ‘Fab Five’: The Media’s Changing
Depiction of Gay Men and Lesbians, by Rodger Streitmatter. New York: Routledge,
Journalism History.
2. Cleary, J. (2008). Voice of America entry. In L.L. Kaid & C. Holtz-Bacha (Eds.)
Encyclopedia of Political Communication. Thousand Oaks, CA: Sage Publications.
3. Cleary, J. (2008). Radio Free Europe/Radio Liberty entry. In L.L. Kaid & C. HoltzBacha (Eds.) Encyclopedia of Political Communication. Thousand Oaks, CA: Sage
Publication.
4. Cleary, J. (2007). Review of Media Queered: Visibility and its discontents, by Kevin
Barnhurst. New York: Peter Lang Publishing, Inc., 2007. Journalism History, 34(2),
118.
5. Cleary, J. (2005). Review of Journalism and the Movies, Michael C. Erhlich.
Champaign, IL: University of Illinois Press, 2004. Journalism and Mass Communication
Quarterly, Vol. 82, No. 1, Spring 2005, 220-221.
6. Cleary, J. (2005). Review of NPR: The Trials and Triumphs of National Public Radio,
Michael P. McCauley. New York: Columbia University Press, 2005. American
Journalism, Vol. 22, No. 3, 107-108.
Coffey, Amy Jo
1. Coffey, A.J. (2009). Growth and Trends in Spanish Language Television in the United
States, In A. Albarran (Ed.), The Handbook of Spanish Language Media (pp. 203- 217).
New York: Routledge.
2. Hollifield, C.A., & Coffey, A.J. (2005). Qualitative Research in Media Management and
Economics. In A.B. Albarran & S.M. Chan-Olmsted (Eds.), Handbook of Media
Management and Economics (pp. 573-600). Mahwah, NJ: Lawrence Erlbaum.
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Dodd, Julie E.
1. Robinson, J. L. & Dodd, J. E. (2011). Technology advances mean more of what you will
be reading will be on mobile devices. Quill and Scroll, March/April 2011.
2. Dodd, J. E. & Robinson, J. L. (2011). Technology decisions for college students, Quill
and Scroll, December/January 2011.
3. Robinson, J. L., & Dodd, J. E. (2010, June/July). Improving Your Blog’s Effectiveness
through Analysis of Blog Data, Quill and Scroll.
4. Robinson, J. L., & Dodd, J. E. (2010. March/April). Creating Your Own Blog as Part of
Your Professional Portfolio, Quill and Scroll.
5. Bulla, D., & Dodd, J. (2010, March). Live blogging the Midwinter, Scholastic Source.
6. Robinson, J. L., & Dodd, J. E. (December/January 2009/2010), Analyzing Blogs in
Preparation to Creating Your Own Blog, Quill and Scroll.
7. Dodd, J. (2008). Mentor program accepting applications. Retrieved September 18, 2008
from The Journalism Education Association, Web site
http://jea.org/resources/mentorprogram/recruit.html.
8. Dodd, J. (2008, June). NewsU course helps teachers, students and professionals develop
‘Reporting Across Platforms’ skills. Scholastic Source (online)
9. Dodd, J. (2008, March). National mentoring program seeks new state applications.
Scholastic Source, 6 and 8.
10. Dodd, J. (2007, September). Mentor program gets $90K. C:JET, 3.
11. Dodd, Julie E. (Spring 2007). Secondary Schools: Students, Teachers Face Uphill Battle.
ASJMC Insights, 9-13.
12. Hardin, M., & Dodd, J. E. (2006). Running a Different Race? The Rhetoric of
‘Women’s-Only’ Content in Runner’s World, In Sport, Rhetoric, and Gender:
Historical Perspectives and Media Representations, Palgrave/Macmillan, (pp.107-129).
13. Robinson, J. L., & Dodd, J. E. (2005). Basic applications of handheld computers. Quill
& Scroll, December/January 2005, pp. 10-12.
Duke Cornell, Lisa
1. Duke, L. & Sisson, M. (in press; reprint). Reading in black and white: Girls, race and
the mediated feminine ideal, In G. T. Meiss & A. Tait (Eds.) Essays on African
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American Media (pp. XX-XX). Lewiston, NY: Edwin Mellen Press.
2. Duke, L. (2010). Launch! Advertising and Marketing in Real Time. Flat World
Knowledge.
3. Solomon, M., Duke, L. & Nizan, A (2009). Launch! Advertising and promotion in real
time. Flat World Knowledge. Available at http://www.flatworldknowledge.com
4. Duke, L (2009). Contributing author to Moriarty, S. and Mitchell, N., Advertising
Principles and Practice, Prentice Hall.
5. Labre, M., & Duke, L. L. (2006). Between feminine empowerment and subjugation:
Sexualizing the violent female hero in the Buffy Vampire Slayer game. In C. K.
Weaver & Carter, C (Eds.) Critical Readings: Violence and the Media (pp. 244-258),
Maidenhead and New York: Open University Press.
Freeman, John
1. Freeman, J. (2009, November 8). When the Wall came down, a half-page Speaking Out
column published in the Sunday Gainesville Sun.
2. Freeman, J. (2009). (Eds). Berlin 2009, self-published at Blurb.com.
Goodman, J. Robyn
1. Goodman, J.R. (2009). Flabless is Fabulous: How Latina and Anglo Women Read and
Incorporate the Excessively Thin Body Ideal into Everyday Experience (chp. 17) in
Turow & McAlister (eds.) The Advertising and Consumer Culture Reader.
Hon, Linda
1. Ki, E, & and Hon, L. (2010). Relationship maintenance strategies on organizational
Web sites. In J. Ledingham (Ed.), Relationship management in public relations (pp.
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2. Hon, L. (2007). How Public Relations Knowledge has Entered Practice. In E.L. Toth
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Challenges to the Next Generation (pp. 3-26). Mahwah, NJ: Erlbaum.
3. Hon, L. (2006). Negotiating Relationships with Activist Publics. In K. Fitzpatrick and
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(pp. 53-69). Thousand Oaks, CA: Sage.
Kaid, Lynda Lee
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in European Parliamentary Elections. Farnham, England: Ashgate Publishing,
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2. Tedesco, J. C., Mills, L., Kaid, L. L., & Mckinnon, L. M. (In Press/Accepted). Policing
Political Advertising: Adwatch Coverage in Political Campaigns. Cambria Press.
3. Holtz-Bacha, C., & Kaid, L. L (2011--in press). Political communication across the
world: Methodological issues involved in international comparisons. In E.P. Bucy &
R, L. Holbert (Eds.), Political communication research: Methods, measures and
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4. Hendricks, J.A., & Kaid, L.L. (2011). Shaping the new presidential campaign. In J.A.
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voices, new technologies, and new voters. New York: Routledge.
5. Miles, M. D., Kaid, L.L., & Sharp, K. (2011). Just a hockey mom with a gun:
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new voters. New York: Routledge.
6. Yun, H.J., Jasperson, A.E., & Kaid, L.L. (2011). The Cumulative Effects of Televised
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7. Kaid, L.L. (2011). Political advertising. In P. Moy (Ed.), Oxford Online: Political
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9. Kaid, L. L., Adam, S., Maier, M., Balzer, M., Berganza, R., Jalali,, C., Negrine, N.,
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10. Kaid, L.L., & Painter, D. (2009). Election coverage. In C. Sterling (Ed.), The
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12. Kaid, L.L. (2009). Immediate responses to political television spots in U.S. elections:
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13. Kaid, L.L. (2009). Political management and political communications. In D. W.
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15. Kaid, L. L. (2009). Political Communication Center. In The Manship School Guide to
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University Press.
9. Tripp, B (2007). John Brown: The Many Faces of a 19th Century Martyr. In D.
Sachsman, S. K. Rushing, & R. Morris (Eds.), Memory and Myth: The Civil War in
Fiction and Film from Uncle Tom’s Cabin to Cold Mountain (pp.49-58). West
Lafayette, IN: Purdue University Press.
10. Tripp, B. (2007). Rev. of Bacon, Jacqueline. “Freedom’s Journal: The First AfricanAmerican Newspaper.” (Lanham, N.J.: Lexington Books, 2007). American Journalism,
24, no. 4, (Fall 2007): 194-196.
Villegas, Jorge
1. Stout, P.A., Ball, J.G., & Villegas J. (2007). Health Marketing and the Internet, In D.
W. Schumann (Ed.), Advertising and the World Wide Web (pp. 363-395). New York,
NY: Lawrence.
Walsh-Childers, Kim
1. Walsh-Childers, K. (2006). Teenage girls and magazine advertising. In J. Arnett (Ed.),
Encyclopedia of Children, Adolescents and the Media (pp. 62-65). Thousand Oaks,
CA: Sage Publications.
Weigold, Michael F.
3. Arens, W. F., Schaefer, D., & Weigold, M. F. (2012). M: Contemporary Advertising.
Burr Ridge, IL: McGraw-Hill/Irwin.
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4. Arens, W. F., Weigold, M. F., & Arens, C. (2011). Contemporary advertising (13e).
Burr Ridge, IL: McGraw-Hill/Irwin.
5. Weigold, M. F. (2011). Instructors manual to accompany Contemporary Advertising
(13e). Burr Ridge, IL: McGraw-Hill/Irwin.
6. Arens, W. F., Schaefer, D., & Weigold, M. F. (2008). Essentials of contemporary
advertising (2e). Burr Ridge, IL: McGraw-Hill/Irwin.
7. Weigold, M, Treise, D. & Rausch, P. (2007). Science Communication Scholarship:
Themes and Future Directions in M. K. Welch-Ross & L. G. Fasig (Eds.), Handbook
on Communicating and Disseminating Behavioral Science (pp. 33-56). Thousand Oaks,
CA: Sage.
8. Chamberlin, B. F., Popescu, C., & Weigold, M. F. (2006). Merging the use of legal
research and the practices of social science: Comparing state access laws. In A.
Reynolds & B. Bartlett (Eds.), Communication and Law: Multidisciplinary Approaches
to Research (pp. 183-200).Hillsdale, NJ: Erlbaum.
Weston, Edward G.
1. Weston, E.G. (2009). A Clash of Rights: Covering America’s Courts. (Oxford
University Press.
Zerba, Amy
1. Zerba, A. (2008). Reaching young adults begins with change. In P. Poindexter, S.
Meraz and A. Schmitz Weiss (Eds.), Women, Men, and News: Divided and
Disconnected in the News Media Landscape (pp. 155-174). Mahwah, NJ: Erlbaum.
Zheng, Lu
1. Zheng, L., & Phelps, J. E. (Forthcoming, 2011). Working toward an understanding of
persuasion via engaging narrative advertising: Refining the Transportation-Imagery
Model. In S. Rodgers, & E. Thorson (Eds.), Advertising Theory. New York: Routledge.
Creative Works, Non-Juried
Babanikos, James
1. Babanikos, J. (2010). The Wedding Ring, a 10-minute drama.
Carlson, David E.
1. Carlson, D. E. (2010). http://cmir.jou.ufl.edu Center for Media Innovation + Research
web site
2. Carlson, D. E. (2009). http://iml.jou.ufl.edu/newszine
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3. Carlson, D. E. (2005). updated University of Florida College of Journalism and
Communications.
Churchill, Roberts
1. Churchill, R. (2011). The Last Flight of Perz Ginz with Sandra Dickson, Cynthia Hill,
and Cara Pilson.
Dodd, Julie E.
1. Dodd, J. E., Robinson, J. L., & Lim, V. (2011) Reporting Across Platforms, online
course on the Poynter Institute for Media Studies' News University http://newsu.org
2. Dodd, J. E., Robinson, J. L., & Layton, B. (2011) Video storytelling for the web, online
course on the Poynter Institute for Media Studies' News University http://newsu.org
launched January 2011.
3. Dodd, E. (2010) MMC 2100 Web site: continually expanding resources available to the
students online through the class site. http://grove.ufl.edu/~mmc2100.
4. Dodd, E. (2010) Reporting Across Platforms – Created with Judy L. Robinson and
Victoria Lim.
5. Dodd, E. (2010) Video Storytelling on the Web – Created with Judy L. Robinson and
Bonnie Bellew Layton.
6. Dodd, J. E., Robinson, J. L., & Tipton, J. H. (2007). Developing Media Skills CD-ROM,
TIS Publishing, new interview section with Donna Green-Townsend.
Freeman, John
1. Freeman, J. (October 2008). photograph of UF visiting professor Les Margulis in The
Internationalist Magazine, “Back to school: an ad man looks at teaching,” page 14.
2. Freeman, J. (2006, April 9). [Photograph]. The Gainesville Sun. 10-12 photos.
3. Freeman, J. (2006, march 16). Back to Berlin.[Photograph]. The Tampa Tribune.
Kaplan, John
1. Kaplan, J. (2010). [Solo exhibition] Surviving Torture.
2. Kaplan, J. (2010). [Solo exhibition] Vanishing Heritage.
3. Gitner, S., & Kaplan, J. (2010). , “Kaplan’s ‘Not As I Pictured’: A New Movie
Documents a Filmmaker’s Own Battle With Cancer.”18, 20. News Photographer, April
2010.
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4. Kaplan, J. – Film Screening Exhibitions – Not As I Pictured
a. Michigan State University, East Lansing, MI. April 22, 2010
b. Five Points Theater, Jacksonville, FL. (I) March 26, 2010, Leukemia
Lymphoma Society Man and Woman of the Year event.
c. Hope Lodge, Gainesville, FL. (I) February 22, 2010.
d. Cathedral of Icapui, Brazil. (I) Oct. 1, 2009.
e. Shands Hospital, Gainesville, FL. (I) Dec. 1, 2009.
5. Kaplan, J. - Sullivan, P. (2010, March 16). [Photograph]. “Charles Moore, 79, Dies.
Photographed Civil Rights Violence.” March 16, 2010. Accessed March 16, 2010:
http://www.washingtonpost.com/wpdyn/content/article/2010/03/15/AR2010031503450.html.
6. Winslow, D., & Kaplan, J. (2010, March 15). , NPPA,org, March 15, 2010, “Life
Magazine’s Charles Moore.” Accessed March 15, 2010:
http://nppa.org/news_and_events/news/2010/03/moore.html.
7. Kaplan, J - Reeves, J. (2010, March 15). Associated Press, March 16, 2010, “Civil
Rights Era Photographer Charles Moore Dies.” Accessed March 19, 2010:
http://www.cbsnews.com/stories/2010/03/15/ap/national/main6301659.shtml.
8. Kaplan, J. (2010) Pulitzer Prize: A Story of Redemption, Rock ‘N Roll, and the Pulitzer
Prize. 14 minute short film.
9. Kaplan, J. (2010) Not As I Pictured: A Pulitzer Prize-Winning Photographer Documents
His Journey Through Lymphoma. 54 minute feature length film.
10. Kaplan, J. (2010). CBC, As it happens, March 15, 2010
11. Kaplan, J. (2010). NPR, All things considered, March 15, 2010
12. Kaplan, J. (2010). The Civil rights photography of Charles Moore :
http://www.viscom.ohiou.edu/oldsite/moore.site/
13. Kaplan, J. (2010). John Kaplan: Transcendent photojournalist and humanitarian.
Metrojacksonville. Com.
http://www.metrojacksonville.com/forum/index.php/topic,6110.msg97142.html#msg971
42.
14. Kaplan, J. - Schlenker, D. (2009, September 17). Ocala.com, “Works by Famed
Photojournalist on Display at Webber Center Gallery,” September 17, 2009.
15. Kaplan, J. (2009) Pulitzer Pride: Two Cancer Patients Share A Surprising Gift. 13
minute short film.
16. Kaplan, J. (2009) Not as I Pictured: A Pulitzer Prize-Winning Photographer Documents
His Journey Through Lymphoma. 55 minute feature length film and 13 minute short.
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17. Kaplan, J. (2008). The Florida FlyIns program featured in G Spot section cover story.
18. Kaplan, J. (2008). Potent partnership: health researchers team up with the college,
communigators, Fall 2008, p. 30-31.
McAdams, Mindy J.
1. McAdams, M. (2010). Journalists' Toolkit available at http://www.jtoolkit.com/wp/
2. McAdams, M. (2010). Animation basics: Flas CS4 (new illustrated tutorials)
http://www.flashjournalism.com/tutorials/animation_basics.
3. McAdams, M. (2010). Journalist's Toolkit - http://www.jtoolkit.com
4. McAdams, M. (2010). Teaching Online Journalism - Blog
http://mindymcadams.com/tojou/
Robinson, Judy L.
1. Dodd, J. E., Robinson, J. L., & Lim, V. (2011) Reporting Across Platforms, online
course on the Poynter Institute for Media Studies' News University http://newsu.org
2. Dodd, J. E., Robinson, J. L., & Layton, B. (2011) Video storytelling for the web, online
course on the Poynter Institute for Media Studies' News University http://newsu.org
launched January 2011
3. Dodd, J. E., Robinson, J. L., & Tipton, J. H. (2007). Developing Media Skills CD-ROM,
TIS Publishing, new interview section with Donna Green-Townsend.
Spiker, Ted
1. Spiker, T. (2011). Blog "The Big Guy Blog" for runnersworld.com, January 2011present.
Sorel, Timothy
1. Sorel, T. (2010). On a wing and a prayer (Freemdom pilots)
2. Sorel, T. (2010). Genocide Forgotten: what Cambodia isn't teaching its children.
3. Sorel, T. (2010). Ashley Lynn.
4. Sorel, T. (2008) National Champions.
Zerba, Amy
1. Zerba, A. (2010) “Churches read from Quran in face of proposed Quran burning,”
published on CNN.com on Sept. 13, 2010 at
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http://religion.blogs.cnn.com/2010/09/13/churches-read-fromquran-in-face-of-proposedquran-burning/
Creative Works, Juried
Babanikos, James
1. Babanikos, J. (2010). Third Place winner in the Documentary, Drama or Comedy
category at the National Broadcasting Society’s Professional Video Production
competition for Somewhere Beyond, a 47-minute drama, Dallas, TX, March 2010.
2. Babanikos, J. (2009). Official selection in the Mini Feature Film Category at the Central
Florida Film Festival for Somewhere Beyond, a 47-minute drama, Orlando, FL,
September 2009.
3. Babanikos, J. (2009). Official selection at the Long Island International Film Expo for
Somewhere Beyond, a 47-minute drama, Long Island, NY, July 2009.
4. Babanikos, J. (2009). CINE Golden Eagle Award winner in the Independent Drama
category for Somewhere Beyond, a 47-minute drama, Washington, DC, April 2009.
5. Babanikos, J. (2008, November). Somewhere beyond.
Freeman, John
1. Freeman, J. (2010). "The Subconscious influence of Robert Frank and Others" Visual
Communications Division’s second-place creative project presented at the Association
for Education in Journalism and Mass Communications (AEJMC) National Convention,
Denver, August 2010.
2. Freeman, J. (August 2005). "Imperfect panoramas: a book proposal (original
photographs)," juried creative project presented at AEJMC conference, San Antonio, TX,
August 2005.
Kaplan, John
1. Kaplan, J. (2008). The Pulitzer Prize Photographs: Archive [Group exhibition]
a. Kaplan, J. (2010). Harry S Truman Library, Independence, MO (J) Dec 2009 January 2010.
b. Kaplan, J. (2009). Montana Museum of Art and Culture, Missoula, MT (J) August
– October 2009.
c. Kaplan, J. (2009). Castle Museum, Saginaw, MI (J) December 2008 – March
2009.
d. Kaplan, J (2009). Al Neuharth Media Center, University of South Dakota,
Vermillion, SD (J) October 2008 – March 2009.
e. Ohio Historical Center, Columbus, OH (J) April – July 2008.
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Sorel, Timothy
1. Sorel, T. (2010). What matters most.
2. Sorel, T. (2009). Somewhere Beyond.
3. Sorel, T. (2009). Rainbow Reading Safari.
Refereed Conference Presentations
Alexander, Laurence
1. Alexander, L. B., & et. al. (2010, November). Student Free Speech in Public Higher
Education, Vancouver, Canada, Nov. 10-13, 2010 accepted for presentation at the 56th
Education Law Association Conference, Vancouver, Canada, Nov. 10-13, 2010.
2. Rodriguez, A., & Alexander L. B. (2009, August). Punishment for Shade: An Analysis of
Penalties and Remedies for Violations of Open Meetings Laws Across the Country,
presented to the Association for Education in Journalism and Mass Communication (Law
and Policy Division) Boston, MA, August 2009.
3. Alexander, L. B. (2008, November). Student Free Speech in Public Higher Education.
Paper accepted for presentation at the 54th Education Law Association Conference, San
Antonio, Texas. November 20, 2008.
Armstrong, Cory L.
1. Armstrong, C.L., Boyle, M.P., & McLeod, D.M. (2010, November). Defining the
Disparity: Isolating Predictors of Male and Female Source Differences in News
Coverage of International Protests. Presented to the Midwest Association of Public
Opinion Research Annual Conference in Chicago, Illinois, November 19-20, 2010.
2. Armstrong, C.L., & Gao, F. (2010, August). Now Tweet This: How News Organizations
Use Twitter. Presented to the Newspaper Division of the Association for Education in
Journalism and Mass Communication Annual Conference in Denver, CO, Aug. 4-7, 2010
3. Armstrong, C.L., & Gao, F. (2010, August). A Comparison of Gender Portrayals in News
Content across Platforms and Coverage Areas. Presented to the Commission on the
Status of Women at the Association for Education in Journalism and Mass
Communication Annual Conference Denver, CO, Aug. 4-7. (Top Faculty Paper Award)
4. Armstrong, C.L. (2009, August). Parenting Magazines and Obesity: How Well do They
Trim The Fat?, Presented to the Magazine Division of AEJMC, (Top Faculty Paper)
5. Armstrong, C.L., & McAdams, M. J. (2008. November). Blogs of Information: How
Gender Cues and Individual Motivations Influence Perceptions of Credibility. Presented
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at the Midwest Association of Public Opinion Research Annual Conference in Chicago,
Illinois.
6. Armstrong, C.L. (2008, August). It’s all in the audience: How the news media portrayed
women and girls during two 2006 school shootings. Presented to the Newspaper
Division of the Association for Education in Journalism and Mass Communication
Annual Conference in Chicago, IL.
7. Armstrong, C.L. (2008, August). Take Me to Your Leaders: Exploring a TwoDimensional Model of Community Pluralism and its Effects on the Level of
Transparency in Community Decision-Making. Presented to the Communication Theory
and Methodology Division of the Association for Education in Journalism and Mass
Communication Annual Conference in Chicago, IL.
8. Armstrong, C.L. (2007, October). Putting Politics, Power and Public Records to a Test:
Evaluating Student Performance Through Active Learning. Presented to the Florida
Communication Association Annual Conference in Daytona Beach, Florida.
9. Boyle, M.P., & Armstrong, C.L. (2007, August). Examining the impact of a status quo
shift: A study of the impact of Roe v. Wade on news coverage of abortion protest.
Presented to Mass Communication and Society Division of the Association for Education
in Journalism and Mass Communication Annual Conference in Washington, D.C.
10. Armstrong, C.L., & Collins, S.J. (2006, November). Attracting Younger Audiences:
Examining how Access to Local News Content Influences Younger Readers. Paper
presented to the Midwest Association for Public Opinion Research Annual Conference
in Chicago, IL.
11. Armstrong, C., & McAdams, M. (2006, August). Believing Blogs? Examining the
Influence of Gender Cues on Credibility. Paper presented at AEJMC national
convention, San Francisco.
12. Armstrong, C.L. and Collins, S.J. (2006, August). Reaching Out: Newspaper Credibility
Among Younger Readers. Paper presented to the Newspaper Division of the Association
for Education in Journalism and Mass Communication annual conference in San
Francisco, CA.
13. Armstrong, C.L. and Collins, S.J. (2006, August). Following the Setting Sun: College
Students Readership of Free Newspapers on Campus. Paper presented to the Newspaper
Division of the Association for Education in Journalism and Mass Communication
annual conference in San Francisco.
14. Armstrong, C.L. (2005). Writing about women: An examination of how content about
women is determined in newspapers, presented at the Midwest Association of Public
Opinion Research Annual Conference, Chicago, IL. November 18-19, 2005.
15. Armstrong, C.L. (2005). A Two-Dimensional Model of Community Pluralism,
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presented to the Minorities and Communication Division, Association for Education in
Journalism and Mass Communication, San Antonio, TX, August 10-13, 2005.
Carlson. David E.
1. Carlson, D. (February, 2010). PR in a Web 2.0 World, Florida Public Relations Society,
Lakeland, Fla.
2. Carson, D. (August, 2009). A mobile journalist’s toolkit, Society of Professional
Journalists centennial national convention, The Westin, Indianapolis, Ind.
Chance, Sandra F.
1. Chance, S. F., & Locke, C. (2010). When Even the Truth Isn’t Good Enough: Confusion
by the Courts Over the Controversial False Light Tort Threatens Free Speech, presented
at the Association for Education in Journalism and Mass Communication, Denver, CO,
August 2010.
2. Chance, S. F., & Locke, C. (2010). A Dark Place for the First Amendment? The
Continuing Danger of False Light Invasion of Privacy, Association for Education in
Journalism and Mass Communications Southeastern Regional Colloquium, Chapel Hill,
North Carolina, March, 2010.
Chan-Olmsted, Sylvia M.
1. Chan-Olmsted, S.M., Cho, M., & Lee, S. (2010, August). Consumer perceptions of social
media: Comparing perceived characteristics and consumer profiles by social media
types, paper presented to the Communication Technology Division at the annual meeting
of the Association for Education in Journalism & Mass Communication, Denver.
2. Park, J., Chan-Olmsted, S.M., Kim, Y., & Jung, J. (2010, August). Factors affecting ebook reader awareness, interest, and intention to use, paper presented to the
Communication Technology Division at the annual meeting of the Association for
Education in Journalism & Mass Communication, Denver.
3. Guo, M., & Chan-Olmsted, S.M. (2010, August). Social relationship marketing in media
Industries: The adoption of social media by mass media organizations, paper presented to
the Media Management and Economics Division at the annual meeting of the Association
for Education in Journalism & Mass Communication, Denver.
4. Lee, S., & Chan-Olmsted, S.M. (2010, June). The impact of the triple-play bundle on
market entry in the high-speed fixed broadband market, paper presented to the 9th
World Media Economics and Management Conference, Bogotá, Columbia.
5. Cha, J., & Chan-Olmsted, S.M. (2010, June). Relative advantages and disadvantages of
online video platforms and television in terms of content, technology, and cost-related
attributes, paper presented to the 9th World Media Economics and Management
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Conference, Bogotá, Columbia.
6. Cha, J., & Chan-Olmsted, S.M. (2010, June). Online video platforms as a substitute for
television: Examining discrepancy and commonality between a new and old video
platform in consumer motivations, paper presented to the bi-annual World Media
Economics and Management Conference, Bogotá, Columbia.
7. Yang, Y., & Chan-Olmsted, S. M. (2009, November). Alternative Platforms and the
Audience: Exploring the predictors in the audience’s adoption of online media platforms.
Presented at the 2009 ICA national conference.
8. Jain, R., & Chan-Olmsted, S.M. (2009, August). Is your tourist destination sincere,
rugged, or sophisticated? An exploratory examination of online brand personality of
nations, submitted for presentation to the Communication Technology Division at the
annual meeting of the Association for Education in Journalism & Mass Communication,
Boston.
9. Lee, C., & Chan-Olmsted, S.M. (2009, August). Branded product information search on
the web: The role of brand trust and credibility of online information sources, submitted
for presentation to the Advertising Division at the annual meeting of the Association for
Education in Journalism & Mass Communication, Boston.
10. Kim, M., Chan-Olmsted, S.M., & Heo, J. (2009, August). The development of mobile
advertising in South Korea: Exploring perceived effectiveness and business structure
among advertising agencies, submitted for presentation to the Advertising Division at
the annual meeting of the Association for Education in Journalism & Mass
Communication, Boston.
11. Yang, Y., & Chan-Olmsted, S.M. (2009, August). Exploring broadcast networks’
strategy on alternative platforms: A resource-based view approach, submitted for
presentation to the Media Management and Economics Division at the annual meeting
of the Association for Education in Journalism & Mass Communication, Boston.
12. Guo, M., & Chan-Olmsted, S.M. (2008, August). An empirical analysis of financial
performance of bundling strategies in the U.S. cable industry, presented to the Media
Management and Economics Division at the annual meeting of the Association for
Education in Journalism & Mass Communication, Chicago.
13. Yang, Y., & Chan-Olmsted, S.M. (2008, August). Exploring broadcast networks’
strategy on alternative platforms: A resource-based view approach, presented to the
Media Management and Economics Division at the annual meeting of the Association
for Education in Journalism & Mass Communication, Chicago.
14. Chan-Olmsted, S.M., & Guo, M. (2008, August). Strategic bundling of
telecommunications services: An exploratory study of triple-Play strategies in the cable
television and telephone industries, presented to the Media Management and Economics
Division at the annual meeting of the Association for Education in Journalism & Mass
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Professional Activity
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Communication, Chicago. (second-place faculty paper award)
15. Chan-Olmsted, S.M., Lee, S., & Kim, H. (2008, August). Mobile television deployment
strategy: A comparative analysis of mobile operators and television broadcasters,
presented to the Media Management and Economics Division at the annual meeting of
the Association for Education in Journalism & Mass Communication, Chicago.
16. Chan-Olmsted, S.M., Lee, S., and Heo, J. (2008, May). Developing a mobile television
market: Lessons from the world’s leading mobile economy—South Korea, presented to
the 8th World Media Economics Conference, Lisbon, Portugal.
17. Cha, J., & Chan-Olmsted, S.M. (2007, September). Branding structures of U.S. cable
television networks: Does the feature-based similarity matter in branding family
networks? Accepted for presentation at the 2007 International Conference on Media
Brands, Stockholm, Sweden.
18. Chan-Olmsted, S.M., & Cha, J. (2007, September). Applying brand personality
construct on news products: A study of the U.S. network television news brands,
presented to the 2007 International Conference on Media Brands, Stockholm, Sweden.
19. Chan-Olmsted, S.M. (2007, August). Exploring the next frontier of television: A global
analysis of issues affecting the development of mobile television, presented to the
Communication Technology Division at the annual meeting of the Association for
Education in Journalism & Mass Communication, Washington, DC.
20. Lee, S., & Chan-Olmsted, S.M. (2007, August). The deployment of third-generation
mobile services: A multinational analysis of contributing factors, presented to the Media
Management and Economics Division at the annual meeting of the Association for
Education in Journalism & Mass Communication, Washington, DC.
21. Cha, J., & Chan-Olmsted, S.M. (2007, August). Predictors of the adoption of
entertainment, information, communication, and transaction services on mobile phones,
presented to the Communication Technology Division at the annual meeting of the
Association for Education in Journalism & Mass Communication, Washington, DC.
22. Lee, S., Chan-Olmsted, S.M., & Ho, H. (2007, August). The emergence of mobile virtual
network operators: An examination of the strategy and success factors in the global
MVNO market, presented to the Media Management and Economics Division at the
annual meeting of the Association for Education in Journalism & Mass Communication,
Washington, DC.
23. Chan-Olmsted, S.M., & Cha, J. (2006, August). Branding television news in a multichannel environment: An examination of network news brand personality, antecedents,
and effects. Paper presented at the Media Management and Economics Division at the
annual meeting of the Association for Education in Journalism & Mass Communication,
San Francisco, California
24. Lee, S., & Chan-Olmsted, S.M. (2006, August). The development of mobile television:
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examining the convergence of mobile and broadcasting services. Paper presented at the
Communication Technology Division at the annual meeting of the Association for
Education in Journalism & Mass Communication, San Francisco, California
25. Chan-Olmsted, S.M., (2006, May). Assessing the international video marketplace: A
longitudinal examination of the environmental factors affecting the export of U.S. video
media goods, presented to the 7th World Media Economics Conference, Beijing, China
26. Oba, G., & Chan-Olmsted, S.M. (2006, May). Video strategy of transnational media
corporations: A resource-based view examination of global alliances and patterns,
presented to the 7th World Media Economics Conference, Beijing, China.
27. Chan-Olmsted, S.M. (2005, August). Issues and trends in media management research,
presented to the Media Management and Economics Division at the annual meeting of
the Association for Education in Journalism & Mass Communication, San Antonio,
Texas.
28. Chan-Olmsted, S.M. (2005, August). A Comparative study of the U.S. and Korean
mobile telephone industries, presented to the Communication Technologies and Policy
Division at the annual meeting of the Association for Education in Journalism & Mass
Communication, San Antonio, Texas
29. Oba, G., & Chan-Olmsted, S.M. (2005, August). Vertical integration in the U.S.
television syndication market, presented to the Media Management and Economics
Division at the annual meeting of the Association for Education in Journalism & Mass
Communication, San Antonio, Texas
30. Chang, B., & Chan-Olmsted, S.M. (2005, August). Toward an integrated model of
software piracy determinants: A cross-national longitudinal study, presented to the
Communication Technologies and Policy Division at the annual meeting of the
Association for Education in Journalism & Mass Communication, San Antonio, Texas
31. Chan-Olmsted, S.M., (2005, August). Content development for the third screen: The
business and strategy of mobile content and applications in the United States, presented
to the Media Management and Economics Division at the annual meeting of the
Association for Education in Journalism & Mass Communication, San Antonio, Texas.
32. Chan-Olmsted, S.M. (2005, August). Mergers and acquisitions in the media and
telecommunications industries, presented to the Media Management and Economics
Division at the annual meeting of the Association for Education in Journalism & Mass
Communication, San Antonio, Texas.
Choi, Youjin
1. Choi, Y. & Kim, J. R. (2009). Communication Inequality in Self-efficacy for Health
Information and Health Information Channel Use: Comparison across Education,
Ethnicity and Geographic Groups. To be presented to the Health Communication
Division at the ICA annual conference, Chicago: IL.
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2. Kim, Y. & Choi, Y. (2009). The Effects of the Tobacco Industry's Corporate Social
Responsible Practices: Focusing on Phillip Morris. To be presented to the Public
Relations Division at the ICA annual conference, Chicago: IL.
3. Kim, J. R., & Choi, Y. (2008, August). Socially involved publics’ perceptions of
corporate philanthropy. Presented to the Public Relations Division at the AEJMC annual
convention, Chicago: IL.
4. Rifon, N. J., Choi, Y., & Choi, S. M. (2007, May). Phantom smokers: The unidentified
who do not identify with smokers. Paper presented to the Health Communication
Division, ICA Annual Conference, San Francisco, CA.
5. Choi, Y. (2006, August). Effects of entertainment television program viewing on college
students’ perceptions of public relations job functions. Paper presented to the Public
Relations Division, AEJMC Annual Convention, San Francisco, CA.
6. Kim, J. R. & Choi, Y. (2005, August). Effects of Media Type, Perceived Risk and Selfefficacy on Diabetes Knowledge and Behavior Gap. Paper presented to the
Communication Theory & Methodology Division at the annual Association for Education
in Journalism and Mass Communication Convention, San Antonio, TX.
Cleary, Johanna
1. Cleary, J., & Cochie, M. (2010, August). Hiring for change? A content analysis of
newspaper industry job ads on JournalismJobs.com and Editor & Publisher. Paper
presented to the annual meeting of the Association for Education in Journalism and Mass
Communication, Denver, Colorado.
2. Cleary, J., & Cochie, M. (2010, March). Hiring for Change? A Content Analysis of
Newspaper Industry Job Ads on JournalismJobs.com. Paper presented to the Southeast
Colloquium of the Association for Journalism and Mass Communications, Chapel Hill,
North Carolina.
3. Cochie, M., & Cleary, J. (2010, February). Is there still life in the health and science
beat? A content analysis of 2009 health and science journalism job ads. Paper presented
to the annual meeting of the Association for Marketing and Health Care Research
Conference, Lake Tahoe, Nevada.
4. Al Nashmi, E., & Cleary, J. (2009, March). A quantitative content analysis of political
discussions in online forums from Arab countries: Kuwait, Saudi Arabia, Egypt and
Jordan. Paper presented to the mid-winter meeting of the Association for Education in
Journalism and Mass Communication, Norman, Oklahoma.
5. Cleary, J. & Adams Bloom, T. (2008, August). Gatekeeping at the portal: An analysis of
local television websites’ user-generated content. Paper presented to the annual meeting
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of the Association for Education in Journalism and Mass Communication, Chicago, IL.
(Awarded second place faculty paper in the Radio-Television Journalism Division.)
6. Coffey, A.J., & Cleary, J. (2008, April). Ticker talk: Cable network news crawls as crosspromotional agents. Presented to Broadcast Education Association, Las Vegas, NV, April
2008.
7. Cleary, J. (2007). Genet on the air: Janet Flanner’s wartime radio broadcasts. Paper
presented to the annual meeting of the Association for Education in Journalism and
Mass Communication, Washington, D.C.
8. Adams, T.L., & Cleary, J. (2007, April). Staking a claim for social responsibility: An
argument for the dual responsibility model. Paper presented to the Broadcast Education
Association, Las Vegas, Nevada
9. Cleary, J. (2007, March). Surveying gays and lesbians in the newsroom: Obstacles to
researching the questions. Paper presented to the Association for Education in
Journalism and Mass Communication’s Southeast Colloquium, New Orleans, Louisiana.
10. Cleary, J., & Adams, T.L. (2006, August). Selling news: Behind the content of cable and
broadcast morning news shows. Paper presented to the annual meeting of the
Association for Education in Journalism and Mass Communication, San Francisco,
California.
11. Cleary, J. (2006, April). Surveying Broadcast Newsrooms: Using Web-based Technology
to Reach Reluctant Respondents, co-authored with Terry Adams. Paper presented to the
2006 Broadcast Education Association Annual Conference.
12. Cleary, J. (2005). The Family Business: Entertainment Products and the Network
Morning News Shows, co-authored with Terry Adams. Paper presented to the 2005
Association for Education in Journalism and Mass Communication Annual Conference.
Awarded “Best Faculty Paper” in the Radio Television Journalism Division.
13. Cleary, J. (2005). Walking the Walk?: The Disconnect Over Minority Professional
Development in the Newsroom. Paper presented to the 2005 Association for Education
in Journalism and Mass Communication Annual Conference, the Minorities and
Communication Division.
Coffey, Amy Jo
1. Coffey, A. J. (2010. August). Non-English language audiences in the U.S.: Predictors of
advertiser investment across media platforms. Paper presented at the annual meeting of
the Association for Education in Journalism and Mass Communication (Media
management and Economics Division), Denver, CO. Faculty Top paper Award (2nd
place).
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2. Kamhawi, F. P., Coffey, A. J., & Henderson, J. (2010). An experimental design and
preliminary results for a cultural training system simulation. Proceedings of the 2010
Winter Simulation Conference, Baltimore, MD.
3. Coffey, A.J., Kamhawi, R., Fishwick, P., & Henderson, J. (2010, April). Living the
experience vs. reading about it: The impact of virtual reality on sense of presence,
memory and evaluations of the information. Paper to be presented at the annual meeting
of the Broadcast Education Association (Interactive Media and Emerging Technologies
Division), Las Vegas, NV.
4. Beck, D., Fishwick, P., Kamhawi, R., Coffey, A.J., Henderson, J., & Hamilton, B. (2009,
August). Synthesizing presence: A cross-disciplinary review of the literature. Poster
session presented at the meeting of the Association for Education in Journalism and Mass
Communication. Boston, MA.
5. Coffey, A.J. (2009, April). Foreign language audiences and U.S. advertisers: Investment
behaviors on non-television platforms. Paper to be presented to the annual meeting of the
Broadcast Education Association (Management, Marketing and Programming division),
Las Vegas, NV.
6. Coffey, A.J. (2009, March). Language preference of bilingual television viewers: A test
of genre effect. Paper to be presented to the Advances in Audience and Consumer
Measurement Seminar, University of Miami, Coral Gables, FL.
7. Fishwick, P., Coffey, A.J., Henderson, J., & Kamhawi, R. (2009, February). Technical
review: Second China project. Presented to the Human Social, Cultural, and Behavioral
Modeling Program Technical Meeting of the Office of the Secretary of Defense, Bedford,
MA. Poster session and presentation (presentation given by Fishwick, poster session
given by Coffey and Henderson.
8. Coffey, A.J. (2008, August) Over-indexed and undervalued: The Asian audience’s
struggle for legitimacy in the U.S. media marketplace. Presented to the annual meeting of
the Association of Education in Journalism and Mass Communication (Minorities and
Communication division), Chicago, IL.
9. Coffey, A.J. (2008, May). Seeking Market Value: Ethnic Audiences, Advertiser
Preferences, and the Pricing Paradox. Paper to be presented to the 8th World Media
Economics and Management Conference. Lisbon, Portugal.
10. Coffey, A.J., & Cleary, J. (2008, April). Ticker talk: Cable network news crawls as crosspromotional agents. Presented to Broadcast Education Association, Las Vegas, NV, April
2008.
11. Coffey, A.J. (2007, November). Trends in U.S. Spanish Language Television, 1986-2005:
Networks, Advertising, and Growth. Paper presented at the Inaugural Conference of the
Center for Spanish Language Media. University of North Texas, Denton, TX.
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12. Coffey, A.J. (2007, August). When English Will Not Do: Non-Substitutability of
Advertising for Foreign Language Television Advertisers in the U.S., paper presented at
the meeting of the Association for Education in Journalism and Mass Communication.
Washington, DC.
13. Coffey, A.J. (2005, August). Microniche, Microdimension, Macrodollars: An
Examination of Cable Sports Networks and Niche Resource Expansion. Poster session
presented at the meeting of the Association for Education in Journalism and Mass
Communication. San Antonio, TX.
Dodd, Julie E.
1. Dodd, J. E. (2010). Scholastic Press Association Roundtable: Focus on national
initiatives to assist state and regional scholastic media organizations, Journalism
Education Association/National Scholastic Press Association Convention, Portland,
Oregon, April 2010.
2. Dodd, J. E. (2010). Video Storytelling for the Web: Using NewsU to help you learn video
shooting and editing, Journalism Education Association/National Scholastic Press
Association Convention, Portland, Oregon, April 2010.
3. Dodd, J. E. (2009). Scholastic Press Association Roundtable: Focus on developing a
strategic plan for your organization, Journalism Education Association/National
Scholastic Press Association Convention, Washington, D.C., November 2009.
4. Treise, D. & Rausch, P., & Dodd, J. (2007). Discovery’s National Body Challenge:
Applying the Transtheoretical Model to diet and exercise. Association for Marketing and
Health Care Research annual conference, March 2007, Jackson Hole, WY.
5. Treise, D., Rausch, P., Dodd, J.E. & Weigold, M. (2007, March). Transtheoretical Model
as a Method of Analyzing the 2005 Discovery Health Challenge Body Challenge.
Proceedings of the Advances in Health Care Research Conference.
6. Hardin, M., Dodd, J. E., & Lauffer, K. (2005, August). Passing It On: The Reinforcement
of Male Hegemony in Sports Journalism Textbooks. Presented at the AEJMC
Convention, Status on the Status of Women, San Antonio, Texas.
7. Robinson, J. L., & Dodd, J. E. (2005, August). Use of Handheld Computers in a Study of
University Communications Students. Presented at the AEJMC Convention, Scholastic
Journalism Division, San Antonio, Texas.
Duke Cornell, Lisa
1. Zhang, M., & Duke, L (2011). A Chinese Beauty Story. International Association of
Media and Communication Research Conference. Istanbul, July 13-17.
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Professional Activity
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2. Duke, L., Sutherland, J., Abernethy, A. and Ghanimi, Z. (2007). How brief?: A content
analysis of creative briefs from 153 top US agencies. Presented at the annual American
Academy of Advertising Conference, Burlington, Vermont.
3. Ghanimi, Z., Duke Cornell, L., Sutherland, J. and Abernethy, A. (2006). Briefing the big
winners: An analysis of creative briefs from Clio-winning agencies. American Academy
of Advertising Conference, Reno.
Elias, Troy
1. Elias, T. & Appiah, O. (2010). Consumer opinions as electronic word-of-mouth: A social
identity theoretical framework. Paper presented at the Advertising Division of the Annual
Convention of the Association for Education and Journalism and Mass Communication,
Denver, CO, August 2010.
2. Elias, T. (2010). eFluence: The impact of participant race, racial relevance of a service,
and WOM. Paper presented at the Minorities and Communication Division of the Annual
Convention of the Association for Education and Journalism and Mass Communication,
Denver, CO, August 2010.
Ferguson, Mary Ann
1. Bravo, V., Ferguson, M. A., Sung, K., & Park, H. (2011, May). Size Matters: Larger
Public Relations Agencies Offer More Social Media Services Than Smaller Ones. Paper
to be presented to ICA, May 27, 2011.
2. Bravo, V., Ferguson, M. A., Sung, K., & Park, H. (2011, March). Social Media and
Other Web Services Offered by Public Relations Agencies: Content Analysis of 274
Websites. Presented to SSCA, March 27, 2011.
3. Tao, W., Liu, H., & Ferguson, M. A. (2011, March).Corporate Social Performance and
Corporate Reputation: A Cross-Industrial Analysis among Fortune’s “America’s Most
Admired Companies” Paper presented to IPRRC March 2011.
4. Kim, D., & Ferguson, M. A. (2010, August). Corporate Social Responsibility and
Organization-Public Relationship: Public Relations and Marketing Educators’
Perspectives. Presented to AEJMC, August 2010.
5. Ferguson, M.A. & Popescu, C. (2008, March). A Comparative Study of Social
Responsibility Activities by Oil and Petroleum Companies: Regional Cultures, Customs,
and Traditions. Presented at the 11th International Public Relations Research Conference,
Miami, FL.
6. Shekarrizh, H., Kalupa, F.B., & Ferguson, M. A. (2007, October). Iran's Launch of Press
TV in English. Presented at the 12th Annual Conference, Arab-U.S. Association for
Communication Educators, Dubai, UAE.
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7. Ferguson, M.A. & Popescu, C. (2007, March). Socially responsible corporations: An
analysis of 100 sustainable corporations worldwide. Paper presented at the 2007
International Public Relations Research Conference, Miami, FL. Conference proceedings.
8. Lim, J. S., Lin, S. Y., Ferguson, M. A., & Kiousis, S. (2006, June). The effect of message
sidedness on CSR perceptions and company evaluations. Presented at the 2006
International Communication Association conference, Dresden, Germany.
9. Lim, J., Lin, S.Y., Ferguson, M.A., & Kiousis, S. (2006, June). Corporate Social
Responsibility (CSR) Campaigns as Issues Management: The Effect of Message
Sidedness on CSR Perceptions and Attitudes toward the Company. Paper presented to
the Public Relations Division of the annual International Communication Association
conference in Dresden, Germany.
10. Ferguson, M.A., Popescu, C., & Collins, K. (2006, March). Public relations’ influence on
socially responsible corporations. Presented at the Ninth International Public Relations
Research Conference, Miami, FL., $1,000 Top 3 paper award.
Goodman, J. Robyn
1. Goodman, R., Rhee, E. S., & Lee, J. (2010). The anatomy of cosmetic surgery websites.
Paper presented at the Association for Marketing and Health Care Research Conference,
Steamboat Springs, CO, February 2011.
2. Goodman, R., Rhee, E. S., & Lee, J. (2010). Cosmetic surgery websites: A visual
experience. Paper presented at the Association for Marketing and Health Care Research
Conference, Steamboat Springs, CO, February 2011.
3. Goodman, J.R. (March 2010). A Qualitative Content Analysis of Gender Role Portrayals
in Pregnancy Magazine Advertisements, AAA conference in Minneapolis, Minnesota.
(third author).
4. Goodman, J.R. (March 2010). Effects of spokesperson and message type on cosmetic
surgery advertising among Korean women, AAA conference in Minneapolis, Minnesota.
5. Goodman, J.R. (February 2010). The Anatomy of Cosmetic Surgery Websites, presented
at AMHCR, Lake Tahoe.
6. Goodman, J. R. (2007). Under the Knife: How Women Perceive Cosmetic Surgery
Reality Television. Paper presented at AEJMC in Washington DC.
7. Goodman, R., Morris, J., & Sutherland, J. (2006, August). Is Beauty A Joy Forever?
Young Women’s Emotional Responses to Varying Types of Beautiful Advertising Models.
Paper presented at the AEJMC 2006, San Francisco.
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Hon, Linda
1. Ki, E., & Hon, L. (2008, August). Casual linkages between relationship cultivation
strategies and relationship cultivation outcomes. Poster presented to the Public Relations
Division, Association for Education in Journalism and Mass Communication, Chicago,
August 2008.
2. Hon, L. & Eyung-Jung, K. (2007, August). Reliability and Validity of OrganizationPublic Relationship Measurement and Linkages among Relationship Indicators on a
Membership Organization. Paper presented to the Public Relations Division, Association
for Education in Journalism and Mass Communications.
3. Ki, E., & Hon, L. (2007, May). Reliable and valid relationship maintenance strategies
measurement. Paper presented at the meeting of the Public Relations Division,
International Communication Association.
Kaid, Lynda Lee
1. Kaid, L.L., Painter, D., & Miles, M.A.D. (2010). Effects of Emotional Responses to
Televised Ads in the 2008 U.S. Presidential Campaign. Paper to be presented at the
International Communication Association Convention, Singapore.
2. Kaid, L.L., Miles, M.A.D., & Painter, D., (2010). Effects of Television Spots:
Relationships among Candidate Evaluation, Issue Learning, and Voter Political
Information Efficacy. Paper to be presented at the International Communication
Association Convention, Singapore.
3. Yun, H.J., & Kaid, L.L. (2009). Geo-Ethnic Political Dialogue: Multi-Color Skin with
Blue, Red, and Purple Mindsets. Paper presented at the American Political Science
Association Convention, Toronto.
4. Jung, E., & Kaid, L.L. (2009. November). Selecting media channels in the media
convergence market: Comparing face-to-face communication, mobile phones, and
internet messengers. Paper presented at the Convergence and Society: The Changing
Media Landscape Annual conference, Reno, Nevada.
5. Kaid, L.L, (2009, October). Campaign Advertising in the 2009 Parliamentary Election:
Party Strategies in and across Countries. Paper presented at the Campaigning for Europe
2009 Conference, University of Koblenz-Landau, Landau, Germany.
6. Fernandes, J., & Kaid, L.L. (2009, March). The influence of repeated exposure to
negative political advertisements on the evaluations of candidates and vote intention.
Paper accepted at the American Academy of Advertising Convention, Cincinnati, OH.
7. Kaid, L.L., Yun, H.J., Fernandes, J., & Shen, F. (2008, August). Reconsidering the
effects of sponsorship on political advertising. Paper presented at the American Political
Science Association Convention, Boston.
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8. Kaid, L.L. (2008, July). Challenges of cross-cultural research. Keynote presentation at
the Conference on Comparative Research on the 2009 European Parliamentary Election.
Stockholm, Sweden.
9. Kaid, L. L. (2008, June). Political advertising in the 2008 U.S. presidential primaries.
Presentation at University of Koblenz-Landau, Landau, Germany.
10. Kaid, L.L., Williams, A.P., & Sweetser, K.D. (2008, April). The medium and the
message: Comparing campaign communication channel effects in a debate. Paper
presented at the International Association of Business Disciplines, Houston, Texas.
11. Kaid, L.L., & Williams, A.P (2007, November). The YouTube effect: Political
advertising on the Web in 2006. Paper presented at the National Communication
Association Conference, Chicago.
12. Kaid, L., Page, J., & Kiousis, S. (2007, September) Digital Political Media Resource
Repository. Presented to the annual American Political Science Association conference in
Chicago, IL.
13. Yun, H.J., & Kaid, L.L., (2007, August). What do media do to bi-polar 50-50 states’
political learning. Paper presented at the American Political Science Association
Conference, Chicago.
14. Kaid, L.L., & Postelnicu, M. (2007, August). Videostyle and Webstyle: Political
advertising on television and the Internet. Paper presented at the American Political
Science Association Conference, Chicago.
15. Kaid, L.L. (2007, April). Women on the spot: Gender clashes in political advertising.
Paper presented at the StereoTypen? Frauden und Männer in der Werbung [Stereotypes?
Men and Women in Advertising]. Conference, University of Erlangen-Nürnberg,
Germany.
16. Yun, H.J., & Kaid, L. L. (2007, April). What do the media do for a bipolar, 50-50
nation? Paper presented at the Midwest Political Science Association Conference,
Chicago.
17. Postelnicu, M.P., & Kaid, L. L. (2006, November). Do-it-yourself political advertising.
Paper presented at the National Communication Association Convention, San Antonio,
Texas.
18. Kaid, L. L. (2006, October). Political information efficacy and news consumption in
young citizens. Paper presented at the Youth Indifference to News Conference,
University of Georgia, Athens, GA.
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19. Kaid, L.L, Oates, S., & Williams, A.P. (2006, September). Media and audience framing
of terrorists attacks and recent elections in, England, the United States, Spain and
Russia. Paper presented at the American Political Science Association Annual Meeting,
Philadelphia, PA.
20. Kaid, L. L. (2006, June). Attack advertising in the 2005 national German election:
Response and rebuttal effects on images of party leaders. Paper presented at the
International Communication Association Conference, Dresden, Germany
21. Kaid, L.L. (2006, June). Credibility of political messages on the Internet. Paper
presented at the International Communication Association Conference, Dresden,
Germany.
22. Williams, A.P., Kaid, L.L., Postelnicu, M., Landreville, K.D., & Yun, H.J. (2006, June).
The representation of the European Union elections: News media coverage around the
world. Paper presented at the International Communication Association Conference,
Dresden, Germany
23. Kaid, L. L. (2006, April). The impact of television advertising in the 2005 German
national election. Paper presented at the Midwest Political Science Association
Conference, Chicago.
24. Kaid, L. L., & Postelnicu, M. (2006, April). Credibility of political messages on the
Internet: A comparison of blog sources. Paper presentation at the Eastern Communication
Association Conference, Philadelphia
25. Kaid, L.L. (2006, April). Transforming the political community? Expectations for the
Florida midterm elections in 2006. Presentation at the Eastern Communication
Association Conference, Philadelphia.
26. Postelnicu, M., & Kaid, L. L. (2006, April). Podcasting politics: Microphones and
messages in cyberspace. Paper presented at the Midwest Political Science Association
Conference, Chicago.
27. Yun, H.J., & Kaid, L. L. (2006, April). Using media consumption typologies to
understand political attitudes. Paper presented at the Midwest Political Science
Association Conference, Chicago.
28. Kaid, L. L., Tak, J., & Cheon, H. J. (2006, March). The effectiveness of negative political
advertising: A meta analytic re-assessment. Paper accepted for presentation at the
American Academy of Advertising, Reno, NV
29. Kaid, L. L. (2005, November). The candidates did not approve these Messages. Paper
presented at the National Communication Association Convention, Boston.
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30. Kaid, L. L. (2005, November). Weapons of candidate destruction: The impact of political
advertising in the 2004 presidential campaign. Paper presented at the National
Communication Association Convention, Boston
31. Kaid, L. L., Hendren, A.G., Yun, H., Landreville, K.D., &Postelnicu, M. (2005,
November). Comparing the effects of television advertising and debates on young
citizens. Paper presented at the National Communication Association Convention, Boston
32. Mills, L., & Kaid, L. L. (2005, November). Ad watching on the Web: Objective And
persuasive evaluation of political advertising in the 2004 campaign. Paper presented at
the National Communication Association Convention, Boston
33. Trammell, K.D., & Kaid, L. L. (2005, November). Political cynicism, political Uses, and
information efficacy among readers of celebrity blogs. Paper presented at the National
Communication Association Convention, Boston.
34. Turner, M.M., & Kaid, L. L. (2005, November). Is there a mood congruence effect with
political advertising? The interaction between mood and political ad type on attitudes
toward candidates. Paper presented at the National Communication Association
Convention, Boston.
35. Williams, A. P., & Kaid, L. L. (2005, August). Framing the 2004 U.S Presidential
campaign: Defining moments in a heated election cycle. Paper presented at the American
Political Science Association Conference, Washington, D.C.
Kamhawi, Rasha
1. Kamhawi, R., Coffey, A. J., & Henderson, J. (2010). An experimental design and
preliminary results for a cultural training system simulation. Proceedings of the 2010
Winter Simulation Conference, Baltimore, MD.
2. Coffey, A.J., Kamhawi, R., Fishwick, P., & Henderson, J. (2010, April). Living the
experience vs. reading about it: The impact of virtual reality on sense of presence,
memory and evaluations of the information. Paper to be presented at the annual meeting
of the Broadcast Education Association (Interactive Media and Emerging Technologies
Division), Las Vegas, NV.
3. Beck, D., Fishwick, P., Kamhawi, R., Coffey, A.J., Henderson, J., & Hamilton, B. (2009,
August). Synthesizing presence: A cross-disciplinary review of the literature. Poster
session presented at the meeting of the Association for Education in Journalism and Mass
Communication. Boston, MA.
4. Fishwick, P., Coffey, A.J., Henderson, J., & Kamhawi, R. (2009, February). Technical
review: Second China project. Presented to the Human Social, Cultural, and Behavioral
Modeling Program Technical Meeting of the Office of the Secretary of Defense, Bedford,
MA. Poster session and presentation (presentation given by Fishwick, poster session
given by Coffey and Henderson.
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Kelly, Kathleen S.
1. Rosenstein, G. A., Kelly, K. S., & Laskin, A. V. (2007, August). Dimensions and
models of investor relations practice: A national study of public relations’ neglected
specialization. Paper (First Place High Density Session) presented to the Public
Relations Division, Association for Education in Journalism and Mass Communication
(AEJMC) National Convention, Washington, DC. (46% acceptance rate)
2. Waters, R. D., Kiousis, S., Hall, M. R., & Kelly, K. S. (2005, November). Agenda setting
and charitable contributions: Testing the correlation between media coverage and
donations to the tsunami relief efforts. Paper presented at the Association for Research on
Nonprofit Organizations and Voluntary Action (ARNOVA) Annual Conference,
Washington, DC.
3. Waters, R. D., Kelly, K. S., & Walker, M. L. (2005, August). The practitioner roles of
fund raising: An assessment of gender differences. Paper presented to the Public
Relations Division, AEJMC National Convention, San Antonio, TX. (49% acceptance
rate).
Kim, Hyojin
1. Kim, H., & Park, S. (2011). Celebrity Endorsers in Direct-to-Consumer Pharmaceutical
Advertising: The Effects of Congruence and Attribution of Motives, Presented at the
Annual Conference of the American Academy of Advertising, Mesa, AZ, April 4-7.
2. Lin, J., & Kim, H. (2010), Measuring Levels of Interactivity across Teen Health Web
Sites, Presented at the Annual Conference of Association for Marketing & Health Care
Research, South Lake Tahoe, CA & NV, February 24-26.
3. Kim, H., Ball, J., & Stout, P. (March 2010). The effects of corporate credibility and
endorser attributes on consumer responses to DTC advertising, accepted to present at the
2010 annual conference of AAA, Minneapolis, MN.
4. Morton, C., Kim, H., & Treise, D. (2009, May). Sex after 50: A qualitative study on
mature women’s sexual health attitudes and beliefs. Accepted to present at the Annual
Conference of International Communication Association, Chicago, IL.
5. Ritter, D., & Kim, H. (2009, March). Understanding beer brand choice and consumption
behaviors among college students. Accepted to present at the Annual Conference of
American Academy of Advertising, Cincinnati, OH.
6. Kim, H. (2008). Pharmaceutical companies as a source of health information: The
effects of source, involvement, and interactivity of the Web site. Presented at the 2008
Annual Conference of American Academy of Advertising, San Mateo, CA.
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7. Kim, H. (2007, May). The Role of Interactivity in Changing Stereotypes of Mental
Illness. Paper presented at the annual Conference of International Communication
Association, Health Communication Division, San Francisco, CA.
8. Kim, H. (2007, April). The Effects of Interactivity on Involvement, Knowledge
Acquisition and Attitude. Paper presented at the Annual Conference of American
Academy of Advertising, Burlington, VT.
9. Stout, P. A., Nancy, J., & Kim, H. (2006). Can television contribute to mental illness
stigma? : A look at prime-time television. Annual Conference of Center for Health
Promotion and Diseases Prevention Research in Underserved Populations, Austin, TX.
10. Kim, H. (2006). Can the web site change social stereotype? : The effects of web site
interactivity on stereotype change. Annual Conference of Association for Marketing &
Health Care Research, Breckenridge, CO.
Kim, Sora
1. Kim, S., & Lee, Y. (2011). I Know Ulterior Motives Behind Companies’ Corporate
Social Responsibility: Exploring the Effects of Perceived CSR Motives and Issue
Engagement on Consumer Responses, 2011 International Communication Associations
(ICA) Conference, Boston, MA.
2. Kim, S., Kim, S. Y., & Sung, K. (2011) How Fortune 100 companies are employing
corporate communication strategies on Facebook: Corporate ability versus corporate
social responsibility, 2011 International Communication Associations (ICA) Conference,
Boston, MA.
3. Kim, S., Avery, E. J., & Lariscy, R. W. (2010). Reputation Repair at the Expense of
Providing Instructing and Adjusting Information Following Crises: Examining 18 Years
of Crisis Response Strategy Research, Presented at 2010 Association for Education in
Journalism and Mass Communication Annual Convention (AEJMC), Denver, CO.
Kiousis, Spiro K.
1. Kim, J., Kiousis, S., & Xiang, Z. (2011). Agenda-Building and Agenda-Setting Effects in
Business: Effects of Public Relations on Media and Customers' Online Opinion. Paper
accepted for presentation to the Mass Communication Division at the annual
International Communication Association conference in Boston, MA.
2. Kiousis, S., Park, J., Kim, J., & Go, E. (2011). Exploring the Role of Agenda-Building
Efforts on Media Coverage and Policymaking Activity of Healthcare Reform. Paper
accepted for presentation to the Public Relations Division at the annual International
Communication Association conference in Boston, MA.
3. Kim. J., & Kiousis, S. (2011). The Role of Affect in Agenda Building for Public
Relations: Implications for Public Relations Outcomes. Top-four student paper award.
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Paper accepted for presentation to the Public Relations Division at the annual
International Communication Association conference in Boston, MA.
4. Kiousis, S., Laskin, A., & Kim, J. (2009) Congressional Agenda-Building: Examining the
Influence of Congressional Communications from the Speaker of the House. Manuscript
accepted for presentation to the Public Relations Division for the 2009 annual
International Communication Association conference in Chicago, Illinois.
5. Moreno, A., Kiousis, S., & Humanes, M. (2009). Spanish 2004 elections and the March
11 Madrid Attacks: An Intercandidate Agenda-Setting Approach to the Strategic
Campaigns of Parties and Its Impact on Electoral Outcomes. Manuscript accepted for
presentation to the Political Communication Division for the 2009 annual International
Communication Association conference in Chicago, Illinois.
6. Strömbäck, J., & Kiousis, S. (2008, August). Comparing Media Effects across Different
Media Channels and Media Types. Paper presented to the Mass Communication and
Society Division of the Association for Education in Journalism and Mass
Communication for the annual convention in Chicago, Illinois.
7. Kim, S., & Kiousis, S. (2008, August). Linking Official National Web Sites and the
National Brand Index from a Public Relations Perspective. Paper presented to the Public
Relations Division of the Association for Education in Journalism and Mass
Communication for the annual convention in Chicago, Illinois.
8. Hwang, J., & Kiousis, S. (2008, August). Mattel’s Toy Recall: The Influence of
Government and Corporate Media Efforts on Media Coverage. Paper presented to the
Public Relations Division of the Association for Education in Journalism and Mass
Communication for the annual convention in Chicago, Illinois.
9. Golan, G., & Kiousis, S. (2008, August). Religion, Media Credibility and Support for
Democracy in the Arab World. Paper presented to the Religion and Media Interest Group
of the Association for Education in Journalism and Mass Communication for the annual
convention in Chicago, Illinois.
10. Kiousis, S., Kim, S., Ostrowski, A., & McDevitt, M (2008). Competing for Attention:
Comparing Information Subsidy Influence in Agenda Building during Election
Campaigns. Manuscript accepted for presentation to the Public Relations Division of the
International Communication Association for the 2008 annual conference in Montreal,
Canada.
11. Kaid, L., Page, J., & Kiousis, S. (2007, September) Digital Political Media Resource
Repository. Presented to the annual American Political Science Association conference in
Chicago, IL.
12. McDevitt, S., & Kiousis, S. (2007, August). Political Socialization Upside Down: The
Adolescent’s Contribution to Civic Parenting. Paper presented to the Communication
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Professional Activity
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Theory and Methodology Division for the annual Association for Education in
Journalism and Mass Communication convention held in Washington, DC.
13. McDevitt, S., & Kiousis, S. (2007, August). Origins of Dutiful Voting and Defiant
Activism: The Parent Path and Peer Path to Adolescent Civic Identity. Paper presented to
the Communication Theory and Methodology Division for the annual Association for
Education in Journalism and Mass Communication convention held in Washington, DC.
14. Kiousis, S. & Strömbäck, J. (2007, August). The White House and Public Relations:
Examining the Linkages between Presidential Communications and Public Opinion.
Paper presented to the Public Relations Division for the annual Association for Education
in Journalism and Mass Communication convention held in Washington, DC.
15. Hong, Y. & Kiousis, S. (2007, May). Relationship Maintenance with Financial Publics:
An Analysis of Investor Relations on Small Companies’ Web Sites. Paper presented to the
Public Relations Division for the annual International Communication Association
conference in San Francisco, CA.
16. Kiousis, S. & McDevitt, M. (2007, May). Agenda-Setting and Behavior: Impacts on
Adolescent Political Activism. Paper presented to the Political Communication Division
for the annual International Communication Association conference in San Francisco,
CA.
17. Postelnicu, M., & Kiousis, S. (2006, November). Using the Internet to Persuade LowInvolvement Publics: A Content Analysis of Persuasive Appeals in Get-Our-the-Vote Web
Sites. Paper presented to the Political Communication Division for the annual National
Communication Association convention in San Antonio, Texas.
18. Postelnicu, M., & Kiousis, S. (2006, August). Talking to Young Voters: A Content
Analysis on Web sites of Get-Out-the-Vote Organizations. Paper presented to the Mass
Communication and Society Division for the annual Association for Education in
Journalism and Mass Communication convention in San Francisco, CA.
19. Kiousis, S., Popescu, C., & Mitrook, M. (2006, August). Understanding Influence on
Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage,
Public Opinion, and Financial Performance from an Agenda-Building and AgendaSetting Perspective. Paper presented to the Public Relations Division for the annual
Association for Education in Journalism and Mass Communication convention in San
Francisco, CA.
20. Kiousis, S., & McDevitt, M. (2006, August). Agenda-Setting and Voter Turnout:
Implications for Political Socialization. Paper presented to the Communication and
Theory Division for the annual Association for Education in Journalism and Mass
Communication convention in San Francisco, CA.
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21. Danner, B., & Kiousis, S. (2006, August). Persuasion and Ethics: Towards a Taxonomy
of Ends and Means. Paper presented to the Public Relations Division for the annual
Association for Education in Journalism and Mass Communication convention in San
Francisco, CA.
22. Stromback, J., Mitrook, M. A., & Kiousis, S., (2006). Bridging two schools of thought:
Applications of public relations theory to political marketing. Research paper presented
to the Public Relations Division of the International Communication Association annual
conference, Dresden, Germany.
23. Stromback, J., Mitrook, M. A., & Kiousis, S., (2006). Bridging two schools of thought:
Applications of public relations theory to political marketing. Research paper presented
to the International Political Marketing annual conference, Cyprus.
24. Mitrook, M. A., Seltzer, T., & Kiousis, S., Popescu, C., & Shields, A. (2006). First- &
Second-level agenda-building and agenda-setting effects: Terrorism, the president, and
the media. Research paper presented to the Political Communication Division of the
International Communication Association annual conference, Dresden, Germany.
25. Kiousis, S, & Shields, A. (2006, June). Intercandidate Agenda-Setting in Presidential
Elections: Issue and Attribute Agendas in the 2004 Campaign. Paper presented to the
Public Relations Division of the annual International Communication Association
conference in Dresden, Germany.
26. Lim, J., Lin, S.Y., Ferguson, M.A., & Kiousis, S. (2006, June). Corporate Social
Responsibility (CSR) Campaigns as Issues Management: The Effect of Message
Sidedness on CSR Perceptions and Attitudes toward the Company. Paper presented to the
Public Relations Division of the annual International Communication Association
conference in Dresden, Germany.
27. Lim, J. S., Lin, S. Y., Ferguson, M. A., & Kiousis, S. (2006, June). The effect of message
sidedness on CSR perceptions and company evaluations. Presented at the 2006
International Communication Association conference, Dresden, Germany.
28. Waters, R. D., Kiousis, S., Hall, M. R., & Kelly, K. S. (2005, November). Agenda setting
and charitable contributions: Testing the correlation between media coverage and
donations to the tsunami relief efforts. Paper presented at the Association for Research on
Nonprofit Organizations and Voluntary Action (ARNOVA) Annual Conference,
Washington, DC.
29. Trammell, K. & Kiousis, S. (2005, August). .Agenda-Setting and Blogs: Issue and
Attribute Salience Influence on Celebrity Web Sites. Paper presented to the
Communication Technology and Policy Division for the Association for Education in
Journalism & Mass Communication annual convention, San Antonio, TX.
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30. Min, Y., Evatt, D., Ghanem, S., Kiousis, S., McCombs, M., & Takeshita, T. (2005,
August). Using a Split-Ballot Survey to Explore the Robustness of the “M.I.P” Question
in Agenda-Setting Research: A Methodological Study. Paper presented to the
Communication Theory and Methodology Division for the Association for Education in
Journalism & Mass Communication annual convention, San Antonio, TX.
31. McDevitt, M. & Kiousis, S. (2005, August). Awakening the Civic Parent: The School and
Family in Political Socialization. Paper presented to the Mass Communication and
Society Division for the Association for Education in Journalism & Mass
Communication annual convention, San Antonio, TX.
32. Golan, G., Kiousis, S, & McDaniel, M. (2005, August). Second-Level Agenda-Setting
and Political Advertising: Investigating the Transfer of Issue and Attribute Saliency
during the 2004 U.S. Presidential Election. Paper presented to the Mass Communication
and Society Division for the Association for Education in Journalism & Mass
Communication annual convention, San Antonio, TX.
33. McDevitt, M., Kiousis, S. (2005). Experiments in Political Socialization: Kids Voting
USA as a Model for Civic Education Reform. Final report to the John S. and James L.
Knight Foundation.
Lee, Moon J.
1. Son, H. S., Park, Y. E., & Lee, M. J. (2011). Influence of Message Framing on Decision
to Get Immunized base on Risk-Taking Tendency, Paper presented at the meeting of
International Communication Association, Boston.
2. Kim, J., & Lee, M. J. (2011). Do Shy People Feel Less communication Apprehension
Online? The effects of Virtual Reality on the Relationship between Personality
Characteristics and Communication Outcomes, Paper presented at the meeting of
International Communication Association, Boston.
3. Bisch, S. & Lee, M. (2009), Does Violent Video Game Play Influence Players’
Aggressive Thoughts? An investigation based on Sensation Seeking Tendency, Paper
presented at the Association for Education in Journalism and Mass Communication,
Boston.
4. Lim, J., Lee, M., Chae, H. J. (2009). Voters’ Attribution of Responsibility for a Political
Sex Scandal and Opinions about the Impeachment: Two logit models, Poster presented at
the Association for Education in Journalism and Mass Communication, Boston.
5. Hust, S., Lee, M. J., & Haase-Reed, A. (2007, August). The potential for crime dramas to
education: The association between watching popular crime dramas and knowledge
about sexual violence. Paper presented the Association for Education in Journalism and
Mass Communication, Washington D. C.
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Professional Activity
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6. Lee, M. J., Hust, S., Zhang, L. & Zhang, Y. (2007, August). Effects of TV Sexual vs.
Physical Violence against Women Portrayed in Crime Drama on Viewers’ Gender and
Sexual Attitudes. Poster presented at the Association for Education in Journalism and
Mass Communication, Washington D. C.
7. Reagan, J., Lee, M., & Zhang, Y. (2007). The Usefulness of Scales Measuring Internet
Dependency and Addiction. Presented at MAPOR Conference, Chicago.
8. Arganbright, M. & Lee, M. J. (2007). Effects of Hip-Hop music video exposure on the
sexual attitudes of young adults. Paper presented at the meeting of International
Communication Association, San Francisco, CA.
9. Lee, M. J. & Shin, M. (2006, October). Fear versus humor: College risk takers'
physiological, cognitive and emotional responses to anti-alcohol abuse PSAs. Poster
session presented at the meeting of the Society for Psychophysiological Research,
Vancouver BC, Canada.
10. Lee, M. J. & Zhang, Y. (2006, August). The effects of anti-tobacco messages based on
source credibility: Government agencies versus tobacco companies. Poster session
presented at the meeting of the Association for Education in Journalism and Mass
Communication, San Francisco, CA.
11. Lee, M. J., Bichard, S., & Wells, J. (2006, August). College students' body image
dissatisfaction in relation to media consumption. Poster session presented at the meeting
of the Association for Education in Journalism and Mass Communication, San Francisco,
CA.
12. Lee, M. J. & Hutchen, M (2005, August). Effects of self-efficacy statements in humorous
anti-alcohol abuse ads. Paper presented at the meeting of the Association for Education
in Journalism and Mass Communication, San Antonio, CA.
13. Hutchen, M., Lee, M. J., & Chen Y. (2005, August). Effects of positive vs. negative selfefficacy statements in humorous anti-alcohol abuse ads. Paper presented at the meeting
of the Association for Education in Journalism and Mass Communication, San Antonio,
CA.
Leslie, Michael
1. Leslie, M. (2011). Africa Connected: Technologies of Liberation and Subjugation in the
21st Century. Spring Meeting of the Southeast Regional Network for African Studies.
University of Florida, January 29-31, 2011.
2. Leslie, M. (2010, March). International Politics and Unmasking Racism: The Case of
Memin Pinguin. Presented to the 4th Annual Critical Race Studies Symposium on
Intersectionality: Challenging Theories, Reframing Politics, Transforming Movements,
UCLA Law School, Los Angeles, CA, 2010.
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3. Leslie, M. (2009, January). A Tale of Two Cities: Comparing Racial Representation in
the Popular and Elite Press of Cali, Colombia. 58th Annual Conference, Center for Latin
American Studies, UF.
4. Leslie, M. (2005, November). Using Videoconferencing for teaching and learning About
Africa. Annual Meeting of the African Studies Association, Washington, D.C.
Lewis, Norman, P.
1. Lewis, N.P., & Zhong, B. (2011, August). The psychology of plagiarism. Presented at the
AEJMC national conference, St. Louis, MO.
2. Lewis, N.P., Starr, J., Takata, Y., & Xie, Q. (2011, August). Distinctions in covering BP
oil spill suggest a maturing press. Presented at the AEJMC national conference, St.
Louis, MO.
3. Lewis, N.P.; Neely, J. & Gao, F. (2010, August). Editor Blogs: Ample Commentary,
Little Transparency. Presented at the AEJMC national conference, Denver, CO.
4. Lewis, N.P. (2009, March). Do plagiarists differ in personality? Presented at the AEJMC
Southeast Colloquium, Oxford, MS.
5. Walsh-Childers, K.; Lewis, N.P., & Neely, J. (2008, August). Twice victimized: Lessons
from the media mob at Virginia Tech. Presented at the AEJMC annual conference,
Chicago.
6. Lewis, N.P. (2006, October). The myth of Spiro Agnew’s “nattering nabobs of
negativism.” Presented at the American Journalism Historians Association annual
conference, Wichita, KS.
7. Lewis, N.P. (2006, August). Newspaper plagiarism trends since Jayson Blair. Presented
at the AEJMC annual conference, San Francisco.
8. Lewis, N.P. (2006, March). From cheesecake to chief: Newspaper editors’ slow
acceptance of women as seen through the ASNE Bulletin. Presented at the spring joint
meeting of the AJHA and AEJMC history division, New York, NY.
Martinez, Belio A. Jr.
1. Selepak, A., & Martinez, B. (2010, August). Power and Violence in Angry Aryan Song
Lyrics: Exploring the recruiting strategies of the White Power movement. – Paper
presented to the Association for Education in Journalism & Mass Communication annual
convention – Denver, CO.
2. Kim, M., & Martinez, B. A., Jr. (2009, May). Going Glocal: A Visual Content Analysis of
Parent and Local Web Sites for U.S. Brands. – Paper to be presented to the Visual
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Professional Activity
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Communication Studies Division for the annual International Communication
Association conference, Chicago, IL.
3. Martinez, B., & Dowling, S. (2008, August). Strategies for Engaging Ethnic Minorities:
A Survey of the Public Relations and Mass Communications Literature. – Paper
presented to the Public Relations Division for the Association for Education in
Journalism & Mass Communication annual convention – Chicago, IL.
4. Molleda, J.C., Martinez, B., & Suárez, A.M. (2007, August). Building multi-sector
partnerships for progress with strategic, participatory communication: a case study from
Colombia. Paper presented at the 2007 Convention of the Association for Education in
Journalism and Mass Communication (AEJMC), Public Relations Division, Washington,
D.C.
5. Martinez, B. Jr. (2007, May). Emerging Cultural Paradigm in Public Relations Strategies
for Social Change. Presented to the Public Relations Division for the International
Communication Association annual convention, San Francisco, CA.
6. Martinez, B. (2006, August). Culture-Framing of Healthcare Coverage by Florida
Latinos: Using Etic/Emic Analysis to Inform Public Relations Strategies – Paper
presented to the Public Relations Division of the Association for Education in Journalism
& Mass Communication annual convention, San Francisco, CA.
7. Martinez, B. (2006, June). Public Relations Development Campaign Strategies for
Mobilizing Florida Latinos: Political Framing of Healthcare Coverage Issue – Paper
presented to the International & Development Communication Division for the
International Communication Association annual convention – Dresden, Germany – June
2006..
McAdams, Mindy J.
1. Armstrong, C.L., & McAdams, M. J. (2008. November). Blogs of Information: How
Gender Cues and Individual Motivations Influence Perceptions of Credibility. Presented
at the Midwest Association of Public Opinion Research Annual Conference in Chicago,
Illinois.
2. Armstrong, C., & McAdams, M. (2006, August). Believing Blogs? Examining the
Influence of Gender Cues on Credibility. Paper presented at AEJMC national convention,
San Francisco.
Mitrook, Michael A.
1. Oyer, S., & Mitrook, M. A. (2009). Effects of interactive online media type and crisis
type on public trust during organizational crisis. Research paper presented to the Public
Relations Division at the Association for Education in Journalism and Mass
Communication national convention, Boston, MA.
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2. Day, A. G., Mitrook, M. A., & Lieber, P. S. (2008). Advertising corporate social
responsibility initiatives: Linking third-person perceptions with behavioral intentions.
Research paper presented to the Public Relations Division of the International
Communication Association annual conference, Montreal, Canada.
3. Seltzer, T., & Mitrook M. A. (2008). The whole picture: Coorientational measurement of
direct and meta-perspectives in an organization-public relationship. Research paper
presented to the Public Relations Division at the Association for Education in Journalism
and Mass Communication national convention, Chicago, IL.
4. Cunningham, J., & Mitrook, M. A. (2007). The contingency integration matrix: A public
relations crisis communication tool. Research paper presented to the Public Relations
Division at the Association for Education in Journalism and Mass Communication
national convention, Washington, DC.
5. Biondich, K., & Mitrook, M. A. (2007). Operation lemonade: Opus Dei’s public
relations campaign in response to the Da Vinci Code. Research paper presented to the
Religion and Media Interest Group at the Association for Education in Journalism and
Mass Communication national convention, Washington, DC.
6. Seltzer, T., & Mitrook, M. A. (2006). Uses and gratification in the blogosphere:
Identifying motives, antecedents, and outcomes of weblogs. Research paper presented to
the Communication and Technology Division at the Association for Education in
Journalism and Mass Communication national convention, San Francisco, CA.
7. Mitrook, M. A., & Danner, B. (2006). The academy versus the profession: A comparative
analysis of ethical discussion in public relations publications. Research paper presented
to the Public Relations Division at the Association for Education in Journalism and Mass
Communication national convention, San Francisco, CA.
8. Kiousis, S., Popescu, C., & Mitrook, M. (2006, August). Understanding Influence on
Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage,
Public Opinion, and Financial Performance from an Agenda-Building and AgendaSetting Perspective. Paper presented to the Public Relations Division for the annual
Association for Education in Journalism and Mass Communication convention in San
Francisco, CA.
9. Danner, B., & Mitrook, M. A., (2006). Ethical discussion in three U.S. public relations
trade publications: A content analysis. Research paper presented to the Public Relations
Division of the International Communication Association annual conference, Dresden,
Germany.
10. Stromback, J., Mitrook, M. A., & Kiousis, S., (2006). Bridging two schools of thought:
Applications of public relations theory to political marketing. Research paper presented
to the Public Relations Division of the International Communication Association annual
conference, Dresden, Germany.
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Professional Activity
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11. Stromback, J., Mitrook, M. A., & Kiousis, S., (2006). Bridging two schools of thought:
Applications of public relations theory to political marketing. Research paper presented
to the International Political Marketing annual conference, Cyprus.
12. Mitrook, M. A., Seltzer, T., & Kiousis, S., Popescu, C., & Shields, A. (2006). First- &
Second-level agenda-building and agenda-setting effects: Terrorism, the president, and
the media. Research paper presented to the Political Communication Division of the
International Communication Association annual conference, Dresden, Germany.
13. Seltzer, T. C., & Mitrook, M. A. (2005). The influence of expert opinion on media
coverage of the Heisman Trophy race. Research paper presented to the Newspaper
Division at the Association for Education in Journalism and Mass Communication
national convention, San Antonio, Texas.
14. Danner, B., & Mitrook, M. A. (2005). Ethical discussion in peer reviewed public
relations journals: A content analysis. Research paper presented to the Public Relations
Division at the Association for Education in Journalism and Mass Communication.
Molleda, Juan-Carlos
1. Lim, H.J., & Molleda, J.C. (2011, May). Who is more credible? Comparing the influence
of state and nonstate actors on public diplomacy and communication with experimental
research. Paper accepted for presentation at the International Communication
Association 61th Annual Conference, Division of Public Relations. Boston, USA.
2. Jain, R., & Molleda, J.C. (2010, June). Coordination and control of global public
relations after international mergers and acquisitions: A Delphi panel investigation.
Paper accepted for presentation at the International Communication Association 60th
Annual Conference, Division of Public Relations, Singapore.
3. Kim, J.Y., & Molleda, J.C. (2009, August). A quantitative analysis of governments’ use
of interactive media in international public relations. Paper presented at the Association
for Education in Journalism & Mass Communication’s 92nd Annual Convention,
Division of Public Relations, Boston, USA. (First-Place Research Paper)
4. Lim, H., & Molleda, J.C. (2009, May). The influence of a cross-national conflict shift on
a transnational corporation’s host customers. Paper presented at the International
Communication Association 59th Annual Conference, Division of Public Relations,
Chicago, USA.
5. Molleda, J.C., Solaun, L., & Parmelee, K. (2008, October). Advancing the theory of
cross-national conflict shifting: An analysis of international news agencies’ coverage of
lead-tainted toys from China. Paper presented at the InterAmericas Council Congress of
the Americas II, co-sponsored by ICA, Mexico City, Mexico.
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6. Odubela, T., & Molleda, J.C. (2008, May). Coercive isomorphic pressures of the
socioeconomic and political environment on public relations practices in Nigeria. Paper
accepted for presentation at the 58th Conference of the International Communication
Association, Division of Public Relations, Montreal, Canada.
7. Molleda, J.C., & Roberts, M. (2008, March). The value of “authenticity” in glocal public
relations: The new Juan Valdez campaign. Paper accepted for presentation at the 11th
International Public Relations Research Conference, Miami, Florida.
8. Laskin, A.V., & Molleda, J.C. (2007, October). Third-person effect, corporate social
responsibility, and corporate perception. Paper presented at the 72nd Annual Convention
of the Association for Business Communication, Washington, DC.
9. Molleda, J.C., Martinez, B., & Suárez, A.M. (2007, August). Building multi-sector
partnerships for progress with strategic, participatory communication: a case study from
Colombia. Paper presented at the 2007 Convention of the Association for Education in
Journalism and Mass Communication (AEJMC), Public Relations Division, Washington,
D.C
10. Molleda, J.C., & Laskin, A. (2007, May). Coordination and control of global public
relations to manage cross-national conflict shifts: a multidisciplinary theoretical
perspective for research and practice. Paper presented at the 57th Conference of the
International Communication Association, Division of Public Relations, San Francisco.
11. Molleda, J.C., & Laskin, A. (2006, November). International public relations body of
knowledge: a content analysis of academic publications. Paper presented at the 92nd
Annual Convention of the National Communication Association, San Antonio, Texas.
12. Moreno, A., & Molleda, J.C. (2006, June). The Impact of the socioeconomic and political
environments on public relations in Mexico. Paper presented at the 56th Conference of
the International Communication Association (Top-three faculty papers), Division of
Public Relations. Dresden, Germany.
13. Molleda, J.C., & Moreno, A. (2006, June). Comparative, contextualized research in
Colombia, México and Venezuela: Balancing public relations with socioeconomic and
political environments in transition. Paper presented at the 56th Conference of the
International Communication Association, Division of Public Relations. Dresden,
Germany.
Morris, Jon D.
1. Jin, C.H., Villegas, J., & Morris, J. (2007). The Role of Animation in a Classical
Conditioning Mechanism: Exploring Its Implications in the Tripartite Attitudinal Model.
Paper presented at the American Academy of Advertising Annual Conference,
Burlington, VT.
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2. Goodman, R., Morris, J., & Sutherland, J. (2006, August). Is Beauty A Joy Forever?
Young Women’s Emotional Responses to Varying Types of Beautiful Advertising Models.
Paper presented at the AEJMC 2006, San Francisco.
Morton, Cynthia R.
1. Park, S., Kim, Y, & Morton, C. (2010). Are Responsible Drinking Campaigns Done
Responsibly?: The “Effectiveness of Alcohol Industry-Sponsored Advertising Campaigns.
Presented at the Association for Education in Journalism and Mass Communication
convention, Denver, CO (August 4-7)
2. Xiang, L., Roberts, M., Morton, C., & Zhang, Y. (2009, May). Animals in AwardWinning TV Commercials: Cultural Comparisons of China and the United States,
accepted for presentation at the American Academy of Advertising 2009 Asia-Pacific
Conference, Beijing, China, May 27-30.
3. Morton, C., Kim, H., & Treise, D. (2009, May). Sex after 50: A qualitative study on
mature women’s sexual health attitudes and beliefs. Accepted to present at the Annual
Conference of International Communication Association, Chicago, IL.
4. Chen, T. & Morton C. (2008, May). Portrayals in the Mature Market in Taiwanese
Advertising. Paper presented at the International Communication Association, Montreal,
CANADA.
Robinson, Jennifer A.
1. Robinson, J. A. (2006, December). Sensation seeking, issue involvement and fantasy
proneness as moderators of terrorism-related risk perception. Paper presented to the
Society for Risk Analysis Annual Meeting, Baltimore, MD.
2. Waters, R., & Robinson, J. A. (2006, August). Blogging 101: Issues and approaches to
teaching blog management in public relations courses. Paper presented to the Public
Relations Division, AEJMC Annual Convention, San Francisco, CA.
3. Robinson, J. A. (2006, August). Beyond government: Civil society groups as risk
communicators in a natural disaster. Panel presentation, Public Relations Division,
AEJMC Annual Convention, San Francisco, CA.
4. Robinson, J. (2005, December). Modeling the impact of affect on risk perception in a
terrorism-related media context. Paper presented to the Society for Risk Analysis Annual
Meeting, Orlando, FL.
5. Robinson, J. (2005, August). Science-based case studies in communications: Assisting
students to see science in context. Teaching panel presentation at the AEJMC Annual
Convention, San Antonio, TX.
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Professional Activity
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6. Robinson, J. (2005, August). Who’s covering sustainable development? Cross-national
differences in the media coverage of a multilateral U.N. conference. Paper presented to
the International Communication Division, AEJMC Annual Convention, San Antonio,
Robinson, Judy L.
1. Gao, F. & Robinson, J. L. (2009, November). Wikinews in a China box: Measuring a new
model of journalism in China. Presented at National Communication Association
Convention, Chicago, IL.
2. Robinson, J. L., & Dodd, J. E. (2005, August). Use of Handheld Computers in a Study of
University Communications Students. Presented at the AEJMC Convention, Scholastic
Journalism Division, San Antonio, Texas.
Rodgers, Ronald R.
1. Rodgers, R.R. (2010, August). One of the most crying needs of the present time”: The
call for a Christian daily newspaper, presented to the Religion and Media Interest Group
at the annual meeting of the Association for Education in Journalism & Mass
Communication, Denver, Colorado.
2. Rodgers, R.R. (2008, August). The press, pulpit and public opinion: The clergy’s
conferral of power and the concomitant call for a journalism of advocacy in an age of
reform. For presentation at the annual meeting of the Association for Education in
Journalism and Mass Communication, Chicago, IL.
3. Rodgers, R.R. (2007, October). The old order and the new: Visions of the newspaper’s
past vs. its present, 1890-1923, presented to the 27th American Journalism Historians
Association annual conference in Richmond, Virginia. Honorable mention for
Outstanding Faculty Paper.
4. Rodgers, R.R. (2007, August). Desiderata across the decades: Conversations about a
civic-minded model of newspapering, presented to the Civic and Citizen Journalism
Interest Group at the annual meeting of the Association for Education in Journalism and
Mass Communication, Washington, D.C.
5. Rodgers, R.R. (2007, August). Goodness isn’t news: The Sheldon Edition and the
national conversation defining journalism’s responsibility to society, presented to the
Religion and Media Interest Group at the annual meeting of the Association for
Education in Journalism and Mass Communication, Washington, D.C.
6. Rodgers, R.R. (2006, August) The Newspaper With a Conscience: Discourse on
Journalism's Responsibility to Society and Civic Life in the Late 19th and Early 20th
Century. Paper presented to the Civic & Citizen Interest Group of the Association for
Education in Journalism and Mass Communication at the 2006 national convention, San
Francisco, California.
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7. Rodgers, R.R. (2005, August). OhmyNews and its citizen journalists as avatars of a postmodern marketplace of ideas, presented to the Civic Journalism Interest Group at the
annual meeting of the Association for Education in Journalism & Mass Communication,
San Antonio, Texas.
8. Rodgers, R.R. (2005, August). Keeping step to the music of the drums: Editor &
Publisher and the problems of journalism in the war years and beyond, 1914-1923,
presented to the History Division at the annual meeting of the Association for Education
in Journalism & Mass Communication, San Antonio, Texas.
9. Rodgers, R.R. (2005, August). Journalism is a loose-jointed thing: A content analysis of
Editor & Publisher’s discussion of journalistic conduct prior to the Canons of
Journalism, 1901-1922, presented to the Newspaper Division at the annual meeting of the
Association for Education in Journalism & Mass Communication, San Antonio, Texas.
Sutherland, John C.
1. Lee, C., Jarvin, V. & Sutherland, J. (2011). Profiling Social Media Users: Who Is Most
Responsive to Marketing Attempts? Paper presented at the 2011 Conference of the
American Academy of Advertising. Mesa, Arizona. April 2011.
2. Mueller, T. & Sutherland, J. C. (2008, March). Heroes and Villains: Fan involvement and
the pursuit of the elusive fan. Paper presented at the American Academy of Advertising
Conference, San Mateo, CA.
3. Duke, L., Sutherland, J., Abernethy, A. and Ghanimi, Z. (2007). How brief?: A content
analysis of creative briefs from 153 top US agencies. Presented at the annual American
Academy of Advertising Conference, Burlington, Vermont.
4. Marshall, S., Roberts, M., & Sutherland, J. (2007, April). Message Strategy and
Executional Element Associations in Television Commercials from EFFIE Award
Winning Campaigns from 1999 to 2004. Paper presented at the 2007 Conference of the
American Academy of Advertising, Burlington, VT.
5. Goodman, R., Morris, J., & Sutherland, J. (2006, August). Is Beauty A Joy Forever?
Young Women’s Emotional Responses to Varying Types of Beautiful Advertising Models.
Paper presented at the AEJMC 2006, San Francisco.
6. Ghanimi, Z., Duke Cornell, L., Sutherland, J. and Abernethy, A. (2006). Briefing the big
winners: An analysis of creative briefs from Clio-winning agencies. American Academy
of Advertising Conference, Reno.
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Treise, Debbie M.
1. Takata, Y., Shorr, R., Jemmott, K., Oliver, D., Haines, T., Treise, D. (2011). Is there a
role for “the patient” in patient safety?: The case for activating hospitalized patients and
their caregivers to prevent fall.
2. Treise, D., Rausch, P., Perencevich, E., Shorr, R. (2011). Exploring public perceptions of
MRSA: Knowledge, attitudes and behaviors among recent surgical patients. Paper
presented at the AMHCR annual conference, Steamboat Spring, CO.
3. Rausch, P., Treise, D., Shorr, R. (2009). Baby boomers and health: Eleven years of heart
disease content in mass circulation magazines. Paper presented at the AEJMC
conference, Boston, MA, August.
4. Rausch, P., Treise, D., Edwards, H., Perencevich, E. (2009). Bad bugs: U.S. newspaper
coverage of antibiotic resistant staph bacteria 1998-2007. Paper presented at the AEJMC
conference, Boston, MA, August. (Best paper award – newspaper division).
5. Treise, D. Uphold, C., Beyth, R., Wing, K. Shorr, R. (2009). Activating patients to
improve healthcare: Interdisciplinary approach to the management of high-risk elders.
Nationwide video conference with the Department of Veteran Affairs.
6. Morton, C., Kim, H., & Treise, D. (2009, May). Sex after 50: A qualitative study on
mature women’s sexual health attitudes and beliefs. Accepted to present at the Annual
Conference of International Communication Association, Chicago, IL.
7. Shorr, R., Rausch, P., Treise, D., Fegg. V., Kessler, L. (2009). “Ask for Ace” Video
Development: Assessing Patient Knowledge and Decision Making About Congestive
Heart Failure. Paper presented at the Association for Marketing and Health Care
Research, WY, February.
8. Uphold, C., Wilson, D., Beyth, R., Treise, D., & Shorr, R. (2008). Direct-to-consumer
approach to improve outcomes in atrial fibrillation. Presented at the QUERI national
meeting.
9. Rausch, P., Treise, D., Price, Y., & Shorr, R. (2008, February). What the media are
saying to aging Americans: A decade of heart disease content in mass circulation
magazines. Association for Marketing and Health Care Research annual conference,
Utah.
10. Treise, D. (2007, August). Maximizing the impact of science, health, risk and crisis
communication research, NIH preconference Science Communication Interest Group: A
campaign to increase willingness of African Americans to participate in clinical cancer
trials. Paper presented at the Association for Education in Journalism and Mass
Communication conference, Washington, DC.
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11. Treise, D. & Rausch, P., & Dodd, J. (2007). Discovery’s National Body Challenge:
Applying the Transtheoretical Model to diet and exercise. Association for Marketing and
Health Care Research annual conference, March 2007, Jackson Hole, WY.
12. Treise, D., Rausch, P., Dodd, J.E. & Weigold, M. (2007, March). Transtheoretical Model
as a Method of Analyzing the 2005 Discovery Health Challenge Body Challenge.
Proceedings of the Advances in Health Care Research Conference.
13. Dunbar, L., LaVista, J., Ritho, J. De Leon, J., Hartzema, A., Treise, D., & Lottenberg, R.
(2006, September). Evaluation of an Educational Video to Enhance the Use of
Hydroxyurea Sickle Cell Disease Association of America 34th Annual Convention,
Dallas, Texas, September 27–30, 2006.
14. Treise, D. & Rausch, P. (2006). The Prescription Pill Paradox: Nurse Practitioners’
Perceptions about Direct to Consumer Advertising. Association for Marketing and
Health Care Research annual conference, March, 2006, Breckenridge, CO.
15. Treise, D. & Weigold, M. (2006). Underrepresented voices: Focus groups for
understanding low participation rates of African Americans in clinical cancer trials.
Association for Marketing and Health Care Research annual conference, March, 2006,
Breckenridge, CO.
16. Weigold, M. & Treise, D. (2006). Full participation: A survey comparing black and
white perceptions of and interest in clinical cancer trials. Association for Marketing and
Health Care Research annual conference, March, 2006, Breckenridge, CO.
Tripp, Bernell E.
1. Tripp, B. E. (October 2009). ‘Sable Divinities’: Racial Caricatures and Concepts of
Identity in Early 19th-Century Philadelphia, presented at the American Journalism
Historians Association annual national convention, Birmingham, AL.
2. Tripp, B. (2007, October). Activism, Integration, and the Abolition of the Negro School in
Boston in the 1840s. Paper presented at the American Journalism Historians Association
annual national convention, Richmond, Va.
3. Tripp, B.E. (2006, October). The First Freedom Movement: Constructing Identity
Through National Conventions and the Black Press, 1820s-1830s. Paper presented at the
American Journalism Historians Association annual national convention.
Villegas, Jorge
1. Jung, W. S., & Villegas, J. (2009). Frame Analysis of the Salmonella Outbreak: Before
and After the CDC Announcement, Association for Marketing and Health Care Research,
Jackson, WY. February.
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2. Jung, W. S., & Villegas, J. (2009) The Influence of Message Framing, Involvement, and
Nicotine Dependence on Effectiveness of Anti-Smoking Public Service Announcements,
American Academy of Advertising Annual Conference, Cincinnati, OH.
3. Kim, Y., & Villegas, J. (2009). Effect of Emotional Attachment to a Brand on Credibility
of Information Sources, American Academy of Advertising Annual Conference,
Cincinnati, OH.
4. Villegas, J., Lemanski, J., & Valdez, C. (2009). Marianismo and Machismo: The
Portrayal of Females in Mexican TV Commercials, American Academy of Advertising
Annual Conference, Cincinnati, OH.
5. Villegas, J. (2007). Emotional Response to Advertising Drama in Hispanic Television.
Paper presented at the, American Academy of Advertising Annual Conference,
Burlington, VT.
6. Jin, C.H., Villegas, J., & Morris, J. (2007). The Role of Animation in a Classical
Conditioning Mechanism: Exploring Its Implications in the Tripartite Attitudinal Model.
Paper presented at the American Academy of Advertising Annual Conference,
Burlington, VT.
Walsh-Childers, Kim
1. Walsh-Childers, K., & Braddock, J. (2011). “Competing with the conventional wisdom:
Newspaper coverage of medical overtreatment.” Presented in the Communicating
Science, Health and Environmental Risk Division at the AEJMC annual convention in St.
Louis, MO.
2. Walsh-Childers, K., & Edwards, H. (2010). “What black women need to know?” Breast
cancer coverage in African-American magazines. Presented in the Magazine Division at
the AEJMC annual convention in Denver, CO, August 2010. An earlier version was the
top paper in the Magazine Division for the AEJMC Southeast Colloquium, Chapel Hill,
NC.
3. Walsh-Childers, K., Dailey,A., Burg,M.A., Livingston, M., & Xu, X. (2009, September).
Geographic differences in women’s use of the Internet for health and cancer information.
Presented at the HINTS Data Users Conference, Silver Spring, MD.
4. Walsh-Childers, K.; Lewis, N.P., & Neely, J. (2008, August). Twice victimized: Lessons
from the media mob at Virginia Tech. Presented at the AEJMC annual conference,
Chicago.
5. Walsh-Childers, K., & Edwards, H. (2009, August). Fighting – or Fueling – the Fear?
Breast Cancer Coverage in Consumer Magazines. Presented at the annual convention of
the Association for Education in Journalism & Mass Communication, Boston, MA.
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6. Walsh-Childers, K., & Edwards, H. (2007). Power, Knowledge, and Hope: The Framing
of Breast Cancer in Women’s and Consumer Health Magazines. Presented at the annual
convention of the Association for Education in Journalism & Mass Communication,
Washington, D.C.
Weigold, Michael F.
1. Treise, D., Rausch, P., Dodd, J.E. & Weigold, M. (2007, March). Transtheoretical Model
as a Method of Analyzing the 2005 Discovery Health Challenge Body Challenge.
Proceedings of the Advances in Health Care Research Conference.
2. Treise, D. & Weigold, M. (2006). Underrepresented voices: Focus groups for
understanding low participation rates of African Americans in clinical cancer trials.
Association for Marketing and Health Care Research annual conference, March, 2006,
Breckenridge, CO.
3. Weigold, M. & Treise, D. (2006). Full participation: A survey comparing black and
white perceptions of and interest in clinical cancer trials. Association for Marketing and
Health Care Research annual conference, March, 2006, Breckenridge, CO.
Zerba, Amy
1. Zerba, A. (2010).Why Some Young Adults Dislike Print Newspapers and Their Ideas for
Change. Paper presented to the Association for Education in Journalism & Mass
Communication annual convention – Denver, CO.
Zheng, Lu
1. Zheng, L., & Phelps, J.E. (2011, forthcoming).Exploring individual moderators of the
Transportation-Imagery Model in narrative advertising. The Proceedings of the 2011
Conference of the American Academy of Advertising. Mesa, Arizona: American
Academy of Advertising.
2. Zheng, L., & Phelps, J.E. (2011, forthcoming).Revising the Transportation-Imagery
Model and expanding understanding of persuasion via narrative advertising. The
Proceedings of the 2011 Conference of the American Academy of Advertising. Mesa,
Arizona: American Academy of Advertising.
Research Awards and Other National Honors
As a quality measure of the scholarly work produced by the College, the following
section provides a list of research related awards given to the College. A total of 41 research
paper awards have been presented to members of the College from the AEJMC national
conferences during this period.
1. Relative Effectiveness of Prior Corporate Ability vs. Corporate Social Responsibility
Associations on Public Responses in Corporate Crises
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Sora Kim
2. Revisiting the Effectiveness of Base Crisis Response Strategies in Comparison
of Reputation Management Crisis Responses
Sora Kim and Kang Hoon Sung
3. Are We Teaching Them to Be CSR Managers? Examining Students’ Expectations
of Practitioner Roles in CSR
Rajul Jain and Lawrence Winner
4. Framing the Direct-to-Consumer Genetic Testing Issue in the U.S.
and British Print Media
Jihye Kim
5. Impact of Corporate Social Responsibility on Consumers’ Attribution
of a Crisis Responsibility: A Buffer Against Reputation Withdrawal or a Backfire
Hanna Park
6. The Texting and E-mailing of Fighting Words
Clay Calvert
7. Reaching Out: Newspaper Credibility Among Younger Readers
Cory Armstrong
8. Is Beauty a Joy Forever? Young Women’s Emotional Responses to Varying Types of
Beautiful Advertising Models
J. Robyn Goodman, Jon Morris and John Sutherland
9. Understanding Influence on Corporate Reputation: An Examination of Public Relations
Efforts, Media Coverage, Public Opinion, and Financial Performance from an AgendaBuilding and Agenda-Setting Perspective
Spiro Kiousis, Cristina Popescu and Michael Mitrook
10. Effects of Endorser Credibility and Message Typicality on Delayed Attitude Change
Joon Soo Lim
11. The Effects of Mr. and Mrs. Reeve on Public Health and Social Issues: Celebrity
Identification and Parasocial Interaction
Bumsub Jin
12. Competitive Advantages of the Mobile Advertising Industry: A Comparative Study
Between U.S. and Korea
SangMi Lee and Jennifer L. Lemanski
13. Media Frames and Press Freedom: Framing Sars in China
Feng Shen and Jiun-yi Tsai
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14. Blogging 101: Issues and Approaches to Teaching Blog Management in Public Relations
Courses
Richard D. Waters and Jennifer A. Robinson
15. The Deployment of Third-Generation Mobile Services: A Multinational Analysis of
Contributing Factors
Sangwon Lee, Sylvia Chan-Olmsted, and Heejung Kim
16. The Impact of Media Relations on Charitable Giving: A Test of the Agenda Setting
Theory
Richard Waters
17. DTC Antidepressant Advertising and Future Intentions to Consult Doctors to Discuss
Depression
Jin Seong Park and Wan Seop Jung (Top Student Paper)
18. Factors Behind Frequency and Duration of Using Social Networking Websites:
Motivations, Perceptions, and Privacy Concerns
Jiyoung Cha
19. Internet-television, Peer-to-Peer Technology and Free Speech: Lessons from Web 1.0
Mark Caramanica
20. Another Cuban Story: Ruby Hart Phillips, New York Times Havana Correspondent,
1937-1961
Christina Locke
21. Strategic Bundling of Telecommunications Services: A Comparative Study of TriplePlay Strategies in the Cable Television and Telephone Industries
Sylvia Chan-Olmsted and Miao Guo
22. An Exploration of Audience Preference of Theatrical and Non-Theatrical Channels
Jiyoung Cha
23. A South Korean “Telethon” and Charitable Donation: Examining Uses and Gratifications
and Situational Variables
Bumsub Jin
24. Strategic Behaviors on Triple-play Offerings in Cable and Telephone Companies
Seonmi Lee
25. A Quantitative Analysis of Governments’ Use of Interactive Media in International
Public Relations
Ji Young Kim and Juan-Carlos Molleda
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26. Parenting Magazines and Obesity: How Well Do They Trim the Fat?
Cory Armstrong
27. Gender Differences in Chinese Journalists’ J-Blogs
Fangfang Gao and Renee Martin-Kratzer
28. Bad Bugs: U.S. Newspaper Coverage of Antibiotic Resistant Staph Bacteria, 1998-2007
Paula Rausch and Debbie Treise and Heather Edwards and Eli Perencevich
29. Attribute Goal-Framing and Gain-Loss Framing Effects in DTC HPV Vaccine Drug
Advertising
Kenneth Kim
30. Exploring How Corporate Social Responsibility Can Enhance Publics’ Attitudes,
Purchase Intentions, and Supportive Behaviors
Hyojung Park and Soo-Yeon Kim
31. Agenda-Building and Agenda-Setting in the Corporate Sphere: Analyzing Influence in
the 2008 Yahoo-Icahn Proxy Contest
Matthew Ragas, Jinsoo Kim and Hyun Ji Lim
32. Unveiling Types of Relationships Between Corporate Donors and Charitable
Organizations Based on the Coorientation Model
Moonhee Cho
33. Exploring the Influence of Strategic Entrepreneurship on Alliances in Web-based
New Media Companies: A Case Analysis
Fangfang Gao
34. Hiring for Change? A Content Analysis of Newspaper Industry Job Ads Appearing on
JournalismJobs.com and Editor & Publisher
Johanna Cleary and Meredith Cochie
35. A Comparison of Gender Portrayals in News Content across Platforms and Coverage
Areas
Cory Armstrong and Fangfang Gao
36. Free Speech, Fleeting Expletives & the Causation Quagmire: Was Justice Scalia Wrong
In Fox Television Stations
Clay Calvert
37. Non-English Language Audiences in the U.S.: Predictors of Advertiser Investment
Across Media Platforms
Amy Jo Coffey
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38. Does “Going Green” Really Matter to Publics? The Effects of Environmental Corporate
Social Responsibility (CSR), Price, and Firm Size in the Food Service Industry on Public
Responses
Yeonsoo Kim
39. Heart Disease in the Rural South: A Content Analysis of the Community Newspaper
Coverage
Tracy Loope
40. Legitimacy 2.0: Possible Research Avenues for Corporate Reputation in the Digital Age
Joy Rodgers
41. Meeting the Needs of the Practice: An Evaluation of the Public Relations Curricula
Moonhee Cho and Giselle A. Auger
Members of the College also won numerous top paper awards at other national
conferences including the International Communication Association, Broadcast Education
Association, and others. Examples include the following:
1. Kim, Sora., & Yoon-Joo Lee (2011), “I Know Ulterior Motives Behind Companies’
Corporate Social Responsibility: Exploring the Effects of Perceived CSR Motives and
Issue Engagement on Consumer Responses,” 2011 International Communication
Associations (ICA) Conference, Boston, MA
2. Ferguson. Kim, R. J. (2008, May). An Experimental Test of Effects of Message
Sidedness, Organizational Trustworthiness, and Good Will in the Public Discussion in
Weblogs. Awarded the James E. Grunig and Larissa A. Grunig Outstanding Doctoral
Dissertation Award, Public Relations Division, International Communication.
3. Rodgers, R.R. (2007, October). The old order and the new: Visions of the newspaper’s
past vs. its present, 1890-1923, presented to the 27th American Journalism Historians
Association annual conference in Richmond, Virginia. Honorable mention for
Outstanding Faculty Paper from the American Journalism Historians Association.
4. Rodgers, R. R . (2007, October). Recipient of Honorable Mention: David Sloan Award
for Outstanding Faculty Paper presented by the American Journalism Historians
Association annual conference.
5. Coffey, A.J. (2010, April). First place winner, Open Category. Interactive Media and
Emerging Technologies Division 2010 paper competition, Broadcast Education
Association, Las Vegas, NV.
6. Kiousis, S. (2005, May). Deliberative Learning: Process and Effects of Civic Education.
Top four paper award recipient. Instructional and Development Communication Division,
annual International Communication Association conference, New York, NY.
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7. Kaplan, J. (2010, April). Best of Competition Award, Festival of Media Arts, Faculty
Documentary Short, Broadcast Education Association (BEA).
8. Dickson, S. H. (2006) Erik Barnouw Award, Outstanding Historical Documentary, for
Negroes with Guns: Rob Williams and Black Power, presented by the Organization of
American Historians.
Further attesting to the quality and quantity of the research output from the College, a
recent study published in Journalism and Mass Communication Educator found that the College
ranked first in the nation in research papers presented at the AEJMC national conferences over a
10-year period. The College produced on average 30 percent more papers than the secondranked schools in both 2010 and 2009. Additionally, the College was ranked first in the specific
research areas of Communication and Technology, Advertising, and Media Management and
Economics.
Other national sources have reaffirmed the leading research performance of the College.
According to a study by Ford and Merchant, "A Ten-year Retrospective of Advertising Research
Productivity: 1997-2006," published in the fall 2008 Journal of Advertising, the Department of
Advertising ranked third among institutions publishing in the major communications journals
and fourth in publishing in Journal of Advertising, Journal of Advertising Research, and Journal
of Current Issues and Research in Advertising.
Research Grants
Faculty of the College have received various grants to support their research endeavors.
Followings are some examples of the awards:
Kelly, K.S. Philanthropy for Public Relations Education: 2010 Follow-up Study, Commission
on Public Relations Education (PRSA Foundation) and the Betsy Plank Center for Leadership in
Public Relations, University of Alabama; $2,000.
Kelly, K.S. Research Award: “Philanthropy” Essential Knowledge Project, Institute for Public
Relations; $3,000.
Armstrong, C.L. University of Florida: Jack Wessel Excellence Award for Assistant Professors
2009 Grant Award: $5,000.
Lynda Lee Kaid. Linda Hon, Sylvia Chan-Olmsted, Bernell Tripp, Kim Walsh-Childer, Juan
Carlos Molleda, and Cory Armstrong. UF Research Foundation Professorship, $5,000.
Choi, Y. Co-Investigator, National Institute of Dental and Craniofacial Research (NIDCR, NIH),
“Reducing Oral Cancer Disparities in Florida,” (with Scott L. Tomar& Henrietta Logan, College
of Dentistry at the University of Florida, Principal Investigators), 9/24/04 - 6/30/09, $1,500,000
Total.
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Brown, J. S. Principal investigator: Justin Brown “Research on Lifeline & Link-Up Services in
Florida” Sponsor: Public Utility Research Center (through Bell South and Sprint) $57,288.75
May 2005.
Laid, Lynda Lee, and Clifford A. Jones (Co-Principal Investigators), “Develop and Build a Legal
Resources Clearinghouse on Election Law,” grant from the Federal Election Assistance
Commission, $425,000, 2005-2007.
Ferguson, Mary Ann, Poynter Institute for Media Studies. Content Analysis of Eye Tracking
Data for Newspapers and Online News. Principal Investigator, $48,264 (2006).
Ferguson, Mary Ann, Arthur W. Page Center at Penn State. Fostering Ethics and Social
Responsibility in Corporations: A Study of Best Practices in Global Corporations, Principal
Investigator, $10,000 (Academic Year 2005-06).
Kim, H., Villegas, J., & Lee C. Research Fellowship: The Role of Message Appeal and Endorser
Attributes in Consumer Responses to Direct-to-Consumer Pharmaceutical Advertisements;
American Academy of Advertising, $2,750 (2009).
Kim, H., Stout, P. A., & Ball, J. Research fellowship: The effects of industry trust, corporate
credibility, and endorser credibility on consumers’ perceptions and attitudes toward
pharmaceutical drug brands and advertisements; American Academy of Advertising, $2,700
(2008).
5. Provide relevant sections of faculty guides, manuals or other documents in which the unit specifies
expectations for scholarship, research, and creative and professional activity in criteria for hiring,
promotion and tenure. Describe how the unitʼs criteria for promotion, tenure and merit recognition
consider and acknowledge activities appropriate to faculty membersʼ professional as well as scholarly
specializations.
Appendix 1.C and http://my.jou.ufl.edu/wp-content/uploads/2011/06/Faculty-Standardsand-Criteria-College-of-Journalism-and-Communications.pdf contain the college's tenure and
promotion guidelines. The document, drafted and approved by the faculty in 1995 and amended
in 1997, 1998, 2009, and 2011 clearly delineates the criteria for research and creative
accomplishment. The criteria include recognition for faculty members' professional
specializations in several ways. First, faculty members conduct research and engage in creative
activities related to the professions. In addition, in establishing a distinguished record of
teaching, the document stipulates that faculty members may engage in such activities as
"conducting credit and noncredit workshops for practicing professionals." The document also
establishes that "The College of Journalism and Communications also puts special emphasis on
service to communications media and related professions."
The advertisements in Appendix 4.A contain language typically used for faculty searches.
Applicants must demonstrate a record of or potential for establishing a research or creative
record appropriate for an AAU institution. Once hired, faculty members must establish such a
record to receive merit recognition and to be promoted or awarded tenure.
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6. Describe the institutionʼs policy regarding sabbaticals, leaves of absence with or without pay, etc.
The University has three types of leave for the purpose of development:
uncompensated/reduced compensation leaves, sabbaticals/professional development leaves, and
a relatively recent program similar to sabbaticals but with more flexibility—Faculty
Enhancement Opportunity Awards. All of the policies related to leaves and procedures for
awarding leaves are governed by the Faculty Contract (http://www.hr.ufl.edu/laborrelations/union.asp#uff).
Leaves
Faculty applying for a leave of one semester or more must make a written request not less
than 120 days prior to the beginning of the proposed leave, or in the case of 12-month faculty,
six months prior to the date the leave is requested, if practicable. For an extension of a leave of
one semester or more, faculty members must make a written request not less than 60 days before
the end of the leave, if practicable. The university must approve or deny the request in writing
not later than 30 days after receipt of the request.
Sabbaticals/Professional Development Leaves
According to the Faculty Contract, Article 22, “Sabbaticals contribute significantly to the
quality and success of research universities. Such leaves provide eligible faculty members with
the opportunity to take a period of time for professional renewal, planned travel, study, formal
education, research, writing, faculty development, certification, or other experience of
professional value.”
Procedures for selection of sabbaticals and FEOs in the College adhere to the university
guidelines and involve the College’s Sabbatical Selection Committee. The College is allocated a
certain number of sabbaticals each academic year and mandated by the Faculty Contract to
award a minimum number at full pay. Beginning with the 2011-2012 year cycle, this mandate
included one two-semester full pay sabbatical in addition to the long-standing practice of a
minimum of one one-semester full pay. The College has been free to award as many twosemester half pay sabbaticals as resources permit.
At the beginning of the fall semester, eligible faculty are notified and instructed to
consult with their department chair if they wish to apply for a sabbatical. Completed
applications are forwarded for review to the College’s Sabbatical Selection Committee, which
submits its recommendations to the dean. If more than one faculty member applies for any type
of sabbatical, the committee is asked to rank the applications within that category. The dean
reviews the committee recommendations and rankings and then forwards his recommendations
to the Associate Provost for Faculty Development who makes the final decision.
Because of the importance of nurturing faculty members’ productivity in research and
creative activities, the College has awarded more sabbaticals than the minimum requirement. All
of the applicants who received a favorable recommendation from the committee were supported
by the dean and university.
The university also provides support for professional development for full-time faculty
members with at least three years in the bargaining unit who are not on a tenure-track or in a
tenured position. The policies and procedures for selection of professional development leaves
are nearly identical to those for sabbaticals. However, none of the current eligible faculty in the
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College has applied for one of these awards in the last six years. The faculty members who fall
into these categories (lecturers, assistant- and associate-ins) tend to have heavier (and in most
cases unique) teaching, advising, and/or service assignments, which makes it more difficult to
buy out their time and replace them with another faculty member, an adjunct, or a graduate
student.
Faculty Enhancement Opportunity Awards
The opportunity to apply for a Faculty Enhancement Opportunity award became
available in 2010 to all faculty members in the collective bargaining unit. According to the
Faculty Contract, FEOs “are intended to advance the academic/professional/scholarly abilities of
faculty members and to advance both individual faculty members and the University overall.
The funds available for FEOs supplement funds available for sabbaticals and any faculty
member can receive an FEO in the same year as a sabbatical. Summer salary also can be
requested for faculty members on nine-month contracts who propose summer FEOs. FEOs are
intended to be more flexible and non-traditional than sabbaticals. Faculty can apply for any
amount of FEO funding, but the funds should be used primarily for salary/benefit offset, travel
costs, and/or fees for conferences or professional development experiences. FEOs can be funded
for up to 15 weeks.
There are two FEO proposal review and selection cycles each academic year—one in the
fall semester and one in the spring. Eligible faculty members are alerted to the UF proposal
guidelines and their completed proposals are submitted to the Sabbatical Selection Committee
for Review. Although UF has allocated central funds for FEOs, all units are expected to costshare, so faculty members work with the dean’s office to develop a proposed budget.
Development of the budget involves working with the faculty to determine the appropriate
timing for the project including number of pay periods if salary is requested, and forecasting
other costs such as travel. Applications recommended by the committee are reviewed by dean
and forwarded to the Associate Provost for Faculty Development and the FEO Central Taskforce
for review. All of the proposals supported by the committee have been endorsed by the dean and
forwarded for university-level review. For the awards that have been granted, the College has
split the total costs with the university.
7. List faculty who have taken sabbaticals or leaves during the past six years, with a brief description of
the resulting activities.
Fifteen faculty have been awarded sabbaticals in the last six years and three have been
awarded for the 2011-2012 academic year. All of the one-semester sabbaticals were full pay and
two of the two-semester sabbaticals were half pay. A two-semester full pay sabbatical has been
granted for the 2011-2012 academic year. One faculty member was granted leave at reduced pay
and three faculty members were awarded FEOs.
SABBATICALS
2005-2006
Fall
*Bernell Tripp
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Researched 19th-century black press development and worked on three book projects:
Tripp, B., The origins of the Black Press: New York, 1827-1847(2nd ed.). Northport, AL:
Vision Press, in press.
Tripp, B. E., Black women journalists, 1825-1860. Northport, AL: Vision Press, in press.
Tripp, B. E. & Ratzlaff, A. J. (Eds.) The Black Press: Evolution of a minority voice
in the media. Northport, AL: Vision Press, in press.
Spring
*Marilyn Roberts
Served as a Visiting Scholar at University of Texas at Austin. Collaborated with Dr. Max
McCombs on meta-analysis of agenda-setting research for proposed book chapters.
Participated in a Spanish language immersion course.
2006-2007
Fall
*James Babanikos
Taught three classes at Istanbul’s Yeditepe University and helped with redesigning their RadioTV-Cinema curriculum, as well as assisted several of the faculty with writing journal articles.
Began work on a feature-length screenplay about five men who are coming to terms with turning
50.
Spring
*Michael Weigold
Completed co-authored textbook, Contemporary Advertising, 11th edition.
2007-2008
Fall-Spring
*Sandra Dickson
Identified and developed a new project--the Petr Ginz story, a Czech literary and artistic prodigy
who died in Auschwitz. Handled the initial story research, development, and design.
Responsible for negotiation and execution of the life rights contract as well as the structure and
content of the visual treatment for the film. The contract has taken nine months to finalize and is
multinational in contact with parties in Israel, Germany, and Switzerland. The visual treatment,
which is a work in progress, represents about six months of work. Traveled to Israel and Prague
working on story development. Began fundraising activities for the film.
Revamped two courses to reflect a better use of technology and to incorporate not only
instruction on how to write a proposal, a pitch or a script but also on how to make these
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mainstays of documentary visually arresting. Reviewed storyboard software to incorporate into
writing classes.
Improved knowledge of relevant software of FinalCut Pro and IWeb. Used software to design
and execute a website for my classes and a website for potential donors for The Last Flight of
Petr Ginz.
Served as a juror for the documentary competition at the RiverRun Film Festival in WinstonSalem, North Carolina.
Spring
*Chang-Huang Cho
Developed a book proposal on advertising media planning. Conducted accompanying research-survey of experts and analysis of sample media plans.
*Mary Ann Ferguson
Traveled to Middle East and developed professional contacts for the College. Researched
literature on corporate social responsibility.
2008-2009
Fall
*Lisa Duke Cornell
Completed Launch! Advertising and Promotion in Real Time, a free, open source textbook for
advertising and marketing classes.
Spring
*John Kaplan
Taught and conducted research in photojournalism and international journalism at Hong Kong
Baptist University. Developed Media Initiative for Social Responsibility with strategic partners
across UF including the Shands Diabetes Center for Excellence. With Dr. Mark Atkinson,
worked on a pilot project showing the drama of people suffering from the disease in Southeast
Asia due to the shortage of insulin.
*Juan-Carlos Molleda
Finished data collection for “Building multi-sector partnerships for development and social
change with strategic, participatory communication.” The proposed publication will
conceptualize the role of multi-sector (i.e., private, public, nonprofit, non-governmental, and
civic organizations) partnerships as a participatory communication strategy for social
intervention and development. The text will be supported by interdisciplinary theory and
research as well as case studies highlighting the key factors involved in the formation,
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cultivation, and development of social partnerships. Guidelines for implementation and
exploration of partnerships also will be offered.
2009-2010
Fall-Spring
*Lynda Kaid
Continued work on the content and effects of communication in political campaigns:
John Hendricks and Lynda Lee Kaid, Eds. TechnoPolitics in presidential campaigning: New
voices, new technologies, and new voters. New York: Routledge, 2011.
Sarah Oates, Lynda Lee Kaid, and Mike Berry. Terrorism, Elections, and Democracy. New
York: Palgrave/MacMillan), in press.
Policing Political Advertising: Adwatch Coverage in Political Campaigns (co-authored with
John C. Tedesco, Lisa Mills, and Lori Melton McKinnon), under contract with Cambria Press.
Kaid, L. L., Fernandes, J., & Painter, D. (2011—in press). Effects of television advertising in the
2008 presidential campaign. American Behavioral Scientist.
Kaid, L.L., Xiang, Z., & Kim, J.Y. (2010). Perceptions of the U.S. and the 2008 presidential
election abroad. In M. S. McKinney & M.C. Banwart (Eds.), Communication in the 2008 U.S.
election: Digital natives elect a president. New York: Peter Lang Pub.
Yun, H.J., Jasperson, A.E., & Kaid, L.L. (2011). The cumulative effects of televised presidential
debates on voters’ attitudes across red, blue, and purple political playgrounds. In M. S.
McKinney & M.C. Banwart (Eds.), Communication in the 2008 U.S. election: Digital natives
elect a president. New York: Peter Lang.
Miles, M..D., Kaid, L.L., & Sharp, K. (2011). Just a hockey mom with a gun: Competing
views of Sarah Palin on CNN and FOX. In J.A. Hendricks & L.L. Kaid (Eds.), Techno politics
in presidential campaigning: New voices, new technologies, and new voters. New York:
Routledge.
Hendricks, J.A., & Kaid, L.L. (2011). Shaping the new presidential campaign. In J.A.Hendricks
& L.L. Kaid (Eds.), Techno politics in presidential campaigning: New voices, New technologies,
and new voters. New York: Routledge.
Kaid, L.L., Painter, D., & Miles, M.A.D. (2010). Effects of Emotional Responses to Televised
Ads in the 2008 U.S. Presidential Campaign. Paper presented at the International
Communication Association Convention, Singapore.
Kaid, L.L., Miles, M.A.D., & Painter, D., (2010). Effects of Television Spots: Relationships
among Candidate Evaluation, Issue Learning, and Voter Political Information Efficacy. Paper
presented at the International Communication Association Convention, Singapore.
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Yun, H.J., & Kaid, L.L. (2009). Geo-Ethnic Political Dialogue: Multi-Color Skin with Blue,
Red, and Purple Mindsets. Paper presented at the American Political Science Association
Convention, Toronto.
Kaid, L.L, (2009, October). Campaign Advertising in the 2009 Parliamentary Election: Party
Strategies in and across Countries. Keynote Address--Paper presented at the Campaigning for
Europe 2009 Conference, University of Koblenz-Landau, Landau, Germany.
Kaid, L.L., Adam, S., Maier, M., Balzer, M., Berganza, R., Jalali,, C., Negrine, N., Raycheva, L.
Róka, J., Schuck, A., Stetka, V., & de Vreese, C. (2010). Televised advertising
in the 2009 European Parliamentary elections: Campaign strategies in and across Europe.
Comunicazione Politica, XI (1), 33-48.
Michaela Maier, Jesper Strömbäck, and Lynda Lee Kaid, Eds., Political Communication: in
European Parliamentary Elections. Farnham, England: Ashgate Publishing, forthcoming 2011.
Fall
*Cynthia Morton
Collaborated on advertising research textbook ideas with Dr. Robyn Goodman and conference
proposal with Dr. Jon Morris for an international conference of the American Academy of
Advertising that was held June 2010. Continued revisions of research manuscript with Drs.
Hyojin Kim and Debbie Treise for Journal of Consumer Affairs.
Taught “International Advertising” for UF’s Master’s of International Business for eight weeks
in fall 2009.
Served as HandsOn Network branding consultant. Collaborated with the management team to
develop a proposal that prioritized the core markets for HandsOn Network’s branding emphasis.
Audited corporate fundraising pitches to identify leverage points for the HandsOn organization
and conducted a professional seminar to corporate and marketing staff members to address key
brand development goals of Improving HandsOn’s corporate positions and assessing
opportunities to package and market HandsOn’s under-utilized programs to corporate partners.
Appointed as member of Gainesville’s Domestic Violence Subcommittee responsible for
providing technical assistance for strategic development of marketing materials and campaign
rollout and technical assistance for campaign audit strategy. The end objective was a grant
supplemented community-wide campaign using one targeted zip code in NE Gainesville as the
pilot area for delivering domestic violence intervention/prevention education and
communications.
Spring
*Kathleen Kelly
Started new edition of 1998 book and drafted manuscripts of refereed articles.
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Conducted secondary research on fundraising as a specialization of public relations. The focus
for much of the research was to revise sole-authored textbook, Effective fund-raising
management, by updating all 15 chapters. Worked on changing publishers.
Worked on revision and resubmission of two articles and prepared two other articles for
submission. All were co-authored with graduate students:
Cho, M., & Kelly, K.S. Types of relationships between top corporate donors and charitable
organizations: A coorientation study of elite philanthropic partners. Journal of Public Relations
Research. Scheduled for resubmission in March 2011.
Tindall, N., Waters, R.D., Kelly, K.S., & Walker, M.L. A fractured glass ceiling in fundraising?
Examining the careers of minority healthcare fundraisers in using role theory. Nonprofit &
Voluntary Sector Quarterly. Scheduled for resubmission in April 2011.
Dell, C., & Kelly, K.S. Stewardship and the fundraising practices of U.S. museums. To be
submitted to the Journal of Public Relations Research.
Mack, C.E., & Kelly, K.S. And academic home for fundraising: Examining scholars’ views. To
be submitted to Nonprofit Management and Leadership.
2010-2011
Fall
*Sandra Chance
Conducted research on new technology and traditional notions of governmental transparency.
The research provided an analysis of the 50 states and their varying approaches to technology
and open meetings and public record laws by analyzing relevant statutes, attorney general
opinions, and case law across the nation.
*Robyn Goodman
Conducted original data collection and analysis for research project on cosmetic surgery
websites. Began work on a second paper on the risks and benefit information on these websites.
2011-2012 (In Progress/Projected)
Fall-Spring (Two-semester, full pay)
Melinda McAdams
Fall
John Freeman
Spring
Churchill Roberts
LEAVE
Spring
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Clay Calvert
Semester leave for teaching appointment at University of Pacific’s McGeorge School of Law.
FEOs
Summer 2010
Kim Walsh-Childers
$13,644 ($7,322 Central FEO Funds; $6,322 College funds)
Developed a proposal for a book describing and analyzing the body of research on the
impact of mass media on individual health behaviors and on public health policy. With coauthor Dr. Jane Brown of the University of North Carolina at Chapel Hill, the researcher
previously has published an original and two revisions of a book chapter summarizing this body
of research. Dr. Walsh-Childers will expand the chapter into a full-length book, which is the
only one of its kind published in the United States focusing on U.S. media. The book will be a
comprehensive compilation for use by scholars and in graduate courses in health communication.
Summer 2011
Cory Armstrong
$13,576 ($6,311 Central FEO funds; $7,265 College funds)
Examined how disadvantaged populations gather information and employ media to learn
about important topics. The project was designed to employ a purposive sample of low-income
residents in North Central Florida to develop pilot data about media use and eating habits of
immigrant families living in the U.S. A survey was conducted of adult family members of
children who participate in the federal Summer Food Service Program in area schools to gather
baseline material about how they learned about the program, along with their overall eating
behaviors. The focus was immigrant families--primarily Spanish-speaking immigrant families-to determine the role of media in their information-gathering process about nutrition and healthy
living. Using a survey (written in both English and Spanish), the researcher reached out to
participants in several area locations, attempting to isolate a representative sample of the targeted
population. The data were analyzed and are being developed into a grant proposal for external
funding.
Juan-Carlos Molleda
$17,093.10 ($8,546.55 Central FEO funds; $8,546.55 College funds)
Collected quantitative survey data in 19 Latin American countries using an online
research instrument. The researcher completed a similar ten-country online survey in 2009,
which has resulted in publications in Portuguese and Spanish. More complex sets of statistics
have been performed on this data and currently English-version conference papers and
publications are being produced for submission. The project was designed to further understand
and document the levels of professionalism of the public relations and communication
management sector in the region and country-by-country comparisons, as well as to gauge the
various dimensions of the social roles of the sector's professionals.
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8. Describe travel funding, grant support, or other methods or programs the unit uses to encourage
scholarship, research, and creative and professional activity.
Travel Funding
The College decentralizes its travel funding to the departmental level. On average, each
faculty has at least $1,000 of funding support for conference travel (See Appendix 5.A for a 10year summary of travel support). Faculty members are also able to apply to the College
Research Seed Money Fund (discussed below) as a form of travel support.
Research Support
The College has instituted various research funding systems to encourage excellence in
research and creative activities. For example, the College established a research project funding
system called the College Seed Money Fund (Appendix 5.B). This fund’s objective is to
stimulate original mass communication scholarship and creative activities and to encourage
pursuit of sponsored research funding. Work supported by the fund is expected to “demonstrate
high standards of relevance, continuity, significance, and accomplishment.” All full-time faculty
members of the College with the rank of instructor or above are eligible, though priority
consideration is often given to tenure-track junior faculty. Proposals are reviewed by the
College’s Research Committee. Based on the evaluations of the Committee, recommendations
are forwarded to the dean for final approval. The College has designated a minimum of $15,000
annually for these research/creative activity awards (except for 2010 when there were fewer
applications). See below for a list of projects that were supported through the Seed Money
Fund:
College Seed Money Fund Awarded
Year
Recipient
2006
2006
Tim Wilkerson
Lynda Lee Kaid, Janis
Page and Spiro Kiousis
Belio Martinez
Michael Leslie
Linda Correll
James Babanikos
Juan Carlos Molleda
and Belio Martinez
Yuan Zhang
John Kaplan
Cynthia Morton, Debbie
Treise, Hyojin Kim
Total for 2006
The Oracles of Pennsylvania Avenue (creative project)
Digital Political Media Resource Repository
1600.00
3400.00
Key Healthcare Coverage Issue Frames Employed by Hispanic Media in Florida
Comparative Research on the Representation of Afro-Descendants in TV News
Creative Aerobics
Santa Rules (creative project)
Alliances and Partnerships for Social Change
700.00
1200.00
1500.00
1600.00
1400.00
Content Analysis of Chinese TV Commercials
Indigenous Cultures in Danger of Extinction
Advertising Directed at the Mature Market Audience
2000.00
500.00
1600.00
Tim Sorel
Amy Jo Coffey and
Johanna Cleary
John Freeman
John Kaplan
Cynthia Morton, Debbie
Treise, Hyojin Kim
Kim Walsh-Childers and
Norman Lewis
Michael Leslie
Total for 2007
Country Forgotten (creative project)
The use of news tickers in leading cable news networks
2600.00
3000.00
Imperfect Panorama (creative project)
Center for Social Responsibility in Visual Communications
Advertising Directed at the Mature Market Audience
3000.00
1600.00
1300.00
Crime victims' interaction with journalists and perceptions of the news media
2290.00
2006
2006
2006
2006
2006
2006
2006
2006
2007
2007
2007
2007
2007
2007
2007
Project
Amount
15500.00
Comparative Research on Race and Representation in Latin America
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15000.00
100
2008
2008
Kim Walsh-Childers and
Norman Lewis
Cory Armstrong
2008
James Babanikos
2008
Michael Leslie
2008
2008
Johanna Cleary
Hyojin Kim
2008
2008
Rasha Kamhawi
Sylvia M. Chan-Olmsted
2008
2010
John Kaplan
Total for 2008
Tim Sorel
Rasha Kamhawi
John Kaplan
Amy Jo Coffey and
Rasha Kamhawi
Moon Lee
Total for 2009
Amy Zerba
2010
Sylvia Chan-Olmsted
2010
James Babanikos
Total for 2010
2009
2009
2009
2009
2009
A qualitative investigation into how the news media interacted with survivors and
family members of victims of the April 16, 2007. shooting at Virginia Tech
Content analysis of parenting magazines to determine they types of messages
being sent to parents about nutrition and balancing dieting for children
Make 200 DVD copies of a 46 minute dramatic film "Somewhere beyond", which
deals with rape and its consequences (creative project)
Coding and conen analysis of Spanish language prime time newscast and elite
newspapers from the Dominican Republic and Columbia
On-site research to complete a paper, "1945: The year that defined radio news"
Examine the process in which individuals search for and filter online information
relevant for their heath condition and identify individuals's evaluation criteria for
assessing the credibility of the information source, quality of information, and
utility of the Web site features
National survey of Egyptian news viewers
Using survey method with a representative U. S. adult sample, this study attempt
to decompose consumers' perception substitutability of web viewing service for
television
Media Center for Social Responsibility
Documentary, "A Wing and a Prayer" (creative project)
Analysis of News Story tapes
Documentary, 'Not as I Pictured" (creative project)
Study tests the impact of sense of presence in a virtual environment on ability to
learn information presented.
Study examines journalist's news values and routines at two adult news
publications in the US.
Study designed to develop a social engagement scale that assesses consumer
involvement with social media tools employed by television programmers
Dramatic Film: The Wedding Ring (creative project)
550.00
740.00
800.00
900.00
1700.00
1500.00
2600.00
3700.00
2510.00
15000.00
3400.00
3100.00
500.00
2500.00
3000.00
12500.00
4626.00
2875.00
970.00
8471.00
To ensure that its tenure-track faculty have the summer period to work on their research
and/or creative projects, the College also provides at least one Research Summer Award to all
incoming new faculty. Specifically, the faculty are paid $6,500 in the summer to conduct
research or creative projects. In addition, whenever funds are available, the College also offers a
research summer for grant development. To encourage graduate student scholarship, the College
also established a Research Award to recognize excellence in graduate student scholarship. The
award is determined on the merits of the examples of scholarship submitted by the graduate
student. There is an award of $500 for the winner of this competition. Through a research
assistant application process, the College also offers most faculty who request a research
assistant a quarter time research assistant every semester. Again, preferences are awarded to
tenure-track junior faculty. During this accreditation period, all junior tenure-track faculty who
requested a research assistant received one.
To encourage collaborative research efforts and interdisciplinary research projects, as
well as discuss the research expectations for the tenure and promotion process, the College has
instituted a monthly informal research luncheon. Invited speakers have included Dr. Ed Cohen,
vice president of Arbitron Research, Inc.; Dr. Augie Grant, professor of journalism, University of
South Carolina; Dr. Angel Kwolek-Folland, associate provost for academic affairs; Dr. Linda
Bobroff, UF Academic Personnel Board; UF Sponsored Research personnel; and various
research faculty from within and outside of the College.
Realizing the importance of a dedicated research space, the College began to develop a
Research Lab in 2007. Nine faculty members volunteered to assist the Research Division in the
planning of the research lab. The at-large committee was divided into two sub-committees to
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tackle two different aspects of the planning activities. Drs. M. Roberts, Martin-Kratzer, Duke
Cornell, Treise, and Chan-Olmsted were delegated to work on software and policy issues, while
Drs. Kaid, Walsh-Childers, Ferguson, Armstrong, and Kiousis focused on lab hardware and
configuration issues. Individual committees met numerous times to review options, discuss
proposed software/hardware/furniture/layout selections, and examine pricing/value/needs issues.
With the assistance of the Research Division and IT department, a final report with
recommended purchase items, configuration, and lab usage policy was submitted to the Research
Division and presented to Dean Wright. In the fall of 2007, after remodeling the space and
purchasing computing equipment, the Research Lab was opened.
Specifically, the Research Lab is conveniently located in Weimer 2052 and equipped
with a projector screen, digital recording devices, IP phones, and 22 research stations, including
both desktop and laptop computers. The Lab provides the tools for conducting both quantitative
and qualitative research and is equipped with the following research software: Amos, Atlas.ti,
Diction, SPSS, LISREL, MediaLab, Website Ripper, and Spector Pro. Additionally, the College
acquired Biopac, a physiological measurement system that provides data of physiological
responses for faculty who are interested in this research approach. To enhance both the students
and faculty’s online survey competency, the College also purchased the comprehensive online
survey research suites, Qualtrics. All students and faculty affiliated with the College have access
to the Qualtrics Research Suite. To reduce the learning curve, software training support and
workshops are provided to students and faculty on a regular basis.
Faculty Summer Grant Development Award
In the academic year 2007-2008 the College developed procedures for a faculty summer
grant development award. The objective of the award is to encourage faculty to pursue external
resources to support their research and creative activities. The recipient of the award is expected
to develop one or more grant proposals in the summer for submission to potential funding
agencies in the fall or the following spring.
One proposal was received and it was funded for summer 2008:
Kim Walsh-Childers
$6,500
“Exploring Breast Cancer Patients’ Use of the Internet for Health Information”
The program has not been continued for subsequent summers. However, reinstating the
award may be in order if sufficient faculty interest exists. At the same time, though, the FEO
program now provides faculty some support to pursue grant-related activities.
Graduate Student Support
The Graduate Division is committed to supporting graduate student success by
supporting travel to conferences to the maximum extent that the budget allows. Graduate
students can receive up to $400 per fiscal year to support travel to a national conference and
$150 per fiscal year to support travel to a regional conference.
The following policies were developed and approved by the Graduate Students in Mass
Communication Association, the Graduate Committee, and the graduate faculty.
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1. One student per accepted paper will be funded. In the case of multi-authored papers, the
student authors must decide which author will receive college funding to attend the conference.
In the case that authors disagree about who should be funded, authors may appeal to the
Graduate Committee.
2. Students must be registered and in residence as full-time graduate students in the College at
the time the paper is presented.
3. UF travel policies are in effect and must be followed by conference attendees.
Through the generosity of Frank Karel, an alumnus and former vice president of
communications for the Robert Wood Johnson and Rockefeller Foundations, an additional
$10,000 in travel funding was made available for students presenting health- or science-related
research papers at academic conferences. The first award was given fall 2007.
Fiscal Year
College Travel Grants
2005
2006
2007
2008
2009
2010
2011
Total
$14,474
$13,839
$15,995
$16,576
$17,750
$21,500
$20,335
$120,469
Karel Health Care and
Science Travel Grant
$1,000
$500
$2,000
$4500
$2,000
$10,000
Total
$14,474
$13,839
$16,995
$17,076
$19,750
$26,000
$22,335
$130,469
The College has established a Graduate Student Research Award, which is given annually, to
recognize excellence in graduate student scholarship. The award is determined on the merits of the
examples of scholarship submitted by the graduate student (Appendix 5.C). The winner receives
$500.
9. List faculty who have taken advantage of those programs during the past six years, with a brief
description of the resulting activities.
Names of faculty members who are have received travel funding for research and
creative and professional activities are summarized in Appendix 5.A. Outcomes of this support
have been listed previously in Question 4 and also are summarized in Standard 8, Question 4.
10. Describe actions by the unit administration to alert faculty members to opportunities to engage
in scholarship, research, and creative and professional activity and to encourage faculty to
engage in these activities.
In addition to research luncheons, the Research Division in the College conducted
individual grant database searches and forwarded research grant opportunities to relevant faculty.
The College administration also supported grant workshops opportunities by financially
sponsoring attendance of such trainings.
11. Describe the unitʼs efforts to foster a climate that supports intellectual curiosity, critical analysis
and the expression of differing points of view.
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The College has attempted to foster a climate that supports intellectual curiosity, critical
analysis, and expression of different viewpoints through the following efforts:
a. Improve the research infrastructure within the College. For example, the College developed
a dedicated research space, the Research Lab, for faculty and graduate students’ research
projects. In addition to the space, the College also invested in a focus group room,
dedicated research equipment, research software workshops, and specialized software for
graduate students and faculty.
b. Develop the reward system for faculty who are productive researchers and grant-seekers,
including additional assigned time for research, course buyout under a reduced rate
whenever feasible, increased professional development funds, guaranteed “research
summers” for new faculty, summer funding for grant writing, and assignment of graduate
research assistants.
c. Continue to develop partnerships with other disciplines in grant development and research
projects. Specifically, the College has been a partner with the colleagues in the College of
Medicine, the College of Business, and the College of Engineering.
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