1 Part II, Standard 5. Scholarship: Research, Creative and Professional Activity Executive summary (optional). The level of faculty productivity in the College of Journalism and Communications during the past six years has increased exponentially comparing to the previous accreditation period. As shown below, college faculty have produced significantly more refereed conference paper presentations as well as publications. Specifically, the faculty presented 306 refereed conference papers and published 344 refereed articles, book chapters, monographs, and books in the last six years, averaging 51 refereed paper presentations and 57 publications per year. Comparatively, there has been an increase of 22-55 percent in the number of books, book chapters, and refereed articles published since the last accreditation period. The increase in scholarship activities is likely the result of the College’s efforts in developing research support programs/infrastructures and clearly defined scholarly/creative activities expectations. Research Productivity Measures Books published (scholarly/edited/monographs) Chapters in books published Refereed articles published Previous Accreditation Period 31 (5.2/year) 72 (12/year) 135 (22.5/year) Current Accreditation Period 47 (7.8/year) 88 (14.7/year) 209 (34.8/year) Growth Rate 52% 22% 55% As a reflection of the productivity of the college faculty, the following table shows the number of accepted refereed papers from members of the College at AEJMC national conferences since 2006. The College consistently has had the highest number of refereed papers accepted for presentation among its peer institutions. The record is again indicative of the high productivity level of the College’s faculty and graduate students in comparison to their peers. Year of AEJMC Conference Number of Refereed Papers Accepted Average Number of Refereed Papers from UF* Accepted from Peer Institutions* 2006 45 17 2007 46 15 2008 36 18 2009 53 22 2010 57 18 2011 46 18 **In case of multiple authors, only the papers of the first author are counted. 1. Describe the institutionʼs mission regarding scholarship by faculty and the unitʼs policies for achieving that mission. As a member of the Association of American Universities, an organization of 63 leading public and private research universities in the United States and Canada, the College strives to be the national and international leader in journalism and communications research, producing and disseminating original research that creates the highest impact. The College aims to provide its faculty and students a working and learning environment that nurtures scholarship and/or creative activities of high quality as well as quantity. The College expects its tenure-track and tenured faculty members to be engaged effectively in research and/or creative activities that demonstrate relevance, continuity, accomplishment, and significance. The quality of such efforts should be the primary measure of achievement, although the quantity of refereed research and juried creative activities at the national and international levels is also indicative of the impact of the work. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 2 The College evaluates its faculty’s scholarship output annually and during the tenure and promotion process. The review process includes an assessment of the individual’s overall intellectual and creative development, the strength of an emerging and/or growing and coherent body of work, the regularity of publication or presentation, and the person’s reputation for excellence in the field. Contributions to literature and to professional practice may be judged creative if they demonstrate new ideas and scholarly activity. In fields such as graphic design, photography, film, and video, peer or juried performance and exhibition may be a measure of excellence. 2. Define the group of faculty whose work is included in this section and state time restrictions used to incorporate activities of faculty who were not employed by the unit during all of the previous six years (for example, new faculty and retired faculty). The group of faculty whose work is included in this section consists of tenured and tenure-track faculty who were employed at least one academic year during the period of 20052006, 2006-2007, 2007-2008, 2008-2009, 2009-2010, and 2010-2011. In other words, both a new, tenure-track faculty member who joined the College during the fall of 2010 and a retired, tenured faculty member who left the College in 2006 are included in the section. 3. Using the grid that follows, provide counts of the unitʼs productivity in scholarship for the past six years by activity, first for the unit as a whole and then for individuals broken down by academic rank. The grid should capture relevant activity by all full-time faculty. Adapt the grid to best reflect institutional mission and unit policies and provide a brief narrative. Scholarship, Research, Creative and Professional Activities Awards and Honors Grants Received Internal Grants Received External Scholarly Books, Sole- or Co-authored Textbooks, Sole- or Co-authored Books Edited Book Chapters Monographs Articles in Refereed Journals Refereed Conference Papers Invited Academic Papers Encyclopedia Entries Book Reviews Articles in Non-refereed Publications Juried Creative Works Non-juried Creative Works Other (specified) By Unit * Full Professors (number of faculty) 129 34 42 31 0 11 88 5 209 306 2 14 16 124 16 46 2 17 9 8 8 0 4 13 1 14 15 0 6 0 6 1 4 1 By Individualsʼ Ranks Associate Assistant Other Professors Professors Faculty** (number of (number of (number of faculty) faculty) faculty) 8 7 4 5 0 1 6 1 8 9 1 1 2 4 2 2 1 9 7 4 0 0 0 4 0 14 15 1 1 3 1 1 3 0 2 0 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 Total (number of faculty) 36 23 16 13 0 5 23 2 36 40 2 8 5 12 4 10 2 *Co-authored work was counted as a single publication in the unit totals, however if, for example, two members of the faculty were co-authors on the same journal article, it was reported as a publication for both authors. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 3 4. List the scholarly, research, creative and professional activities of each member of the full-time faculty in the past six years. Please provide a full list; do not refer team members to faculty vitae for this information. (Full-time faculty refers to those defined as such by the unit.) As discussed, the faculty in the College have been very productive in the past six years, as reflected by the extensive arrays of books and refereed articles published and refereed papers presented at national and international conferences. The following section lists the scholarly/creative output of the faculty during the past six years. The listings are arranged by type of output, faculty in alphabetical order, and then work by year of output. Refereed Journal Publications Alexander, Laurence 1. Fargo, A.E., & Alexander, L. B. (2009). Testing the boundaries of the first amendment press clause: A proposal for protecting the media from newsgathering torts, Harvard Journal of Law & Public Policy, 31(2): 1093-1153. Armstrong, Cory L. 1. Armstrong, C.L., & McAdams, M. J. (in press). Blogging the time away? Young adults’ motivations for blog use, Atlantic Journal of Communication. 2. Armstrong, C.L. (in press). Parenting magazines and obesity: How well do they trim the fat?, in press at Health Communication. 3. Armstrong, C.L., & Gao, F. F. (2011) Gender, twitter and news content: A comparison across platforms and coverage areas, Journalism Studies, 12(2): 1-16. 4. Armstrong, C.L. (2011). Providing a clearer view: An examination of transparency on local government web sites, Government Information Quarterly, 28(1): 11-16. 5. Armstrong, C.L., & Boyle, M.P. (2011). Views from the margins: News coverage of women in abortion protests, 1960-2006, Mass Communication & Society, 14(2):1-25. 6. Armstrong, C.L., & Gao, F.F. (2010). Now Tweet This: How News Organizations Use Twitter, Electronic News, 4(4): 218-235. 7. Armstrong, C.L., & McAdams, M. J. (2009). Blogs of Information: How Gender Cues and Individual Motivations Influence Perceptions of Credibility, Journal of ComputerMediated Communication, 14(3): 435-456. 8. Armstrong, C.L. (2009). It’s all in the audience: How the news media portrayed women and girls during two 2006 school shootings, Florida Communication Journal, 38(1): 107123. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 4 9. Boyle, M.P., & Armstrong, C.L. (2009). Measuring level of deviance: considering the distinct influence of goals and tactics on news treatment of abortion protests, Atlantic Journal of Communication, 17(4):166-183. 10. Armstrong, C. L., & Collins, S. J. (2009). Reaching out: Newspaper credibility among younger readers, Mass Communication & Society, 12(1): 97-114. 11. Armstrong, C. L. (2009). Examining the blame frame: Portrayals of women in newspaper content about dieting, Journal of Health and Mass Communication, 1(1/2): 131-147. 12. Armstrong, C.L. (2008). Exploring a Two-Dimensional Model of Community Pluralism and its Effects on the Level of Transparency in Community Decision-Making, Journalism & Mass Communication Quarterly, 85(4):807-822. 13. Collins, S.J. & Armstrong, C.L. (2008). Following the setting sun: college students readership of free newspapers on campus, Newspaper Research Journal, 29(1), 77-89. 14. Armstrong, C. L. (2006). Typecasting women: The role of genre in the use of female newspaper sources, Newspaper Research Journal, 27 (3): 66-81 15. Armstrong, C. L. (2006). Writing about women: An examination of how content about women is determined in newspapers. Mass Communication & Society, 9(4): 447-460. 16. Armstrong, C. L. (2006). A two-dimensional model of community pluralism, Mass Communication & Society, 9 (3): 287-300. 17. Armstrong, C. L., Wood, M. L. M., & Nelson, M. R. (2006). Female news professionals in local and national broadcast news during the buildup to the Iraqi military conflict, Journal of Broadcasting & Electronic Media, 50(1): 78-94. 18. Boyle, M.P., Schmierbach, M., Armstrong, C. L., Cho, J., McCluskey, M. R., McLeod, D. M., & Shah, D.V. (2006). Expressive responses to news stories about extremist groups: A framing experiment, Journal of Communication, 56(2): 1-18. 19. Armstrong, C. L. and Nelson, M. R. (2005). How newspaper sourcing triggers gender stereotypes, Journalism & Mass Communication Quarterly, 82(4): 820-837. Chance, Sandra F. 1. Chance, S. F., & Locke, C. (2010). When even the truth isn’t good enough: Judicial inconsistency in False Light Cases Threatens Free Speech, University of North Carolina First Amendment Law Review, forthcoming Spring 2011. 2. Chance, S. F., & Locke, C. (2010). Struggling with sunshine: Analyzing the impact of technology on compliance with open government laws using Florida as a case study, Fordham Intellectual Property, Media and Entertainment Law Journal, 21(1), 1-32 (lead article). UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 5 3. Chance, S. F., (2005). “Access Under Siege: The Impact of Technology on Public Policy and Access to Electronic Records in the United States,” International Journal of Technology, Knowledge and Society. 4. Hardin, M., Dodd, J. E., & Chance, J. (2005). On Equal Footing? The Framing of Sexual Difference in Runner’s World. Women in Sport and Physical Activity Journal, 14(2), 4051 5. Molleda, J.C., & Chance, S. (2005). The state of Latin American press freedom. Journalism Studies, 6(4), 530-534. Chan-Olmsted, Sylvia M. 1. Chan-Olmsted, S.M., Lee, S., & Kim, H. (accepted). Competitive strategies in Korean mobile television markets: A comparative analysis of mobile operators and television broadcasters. International Journal of Mobile Marketing. 2. Park, J., Chan-Olmsted, S.M., Kim, Y., & Jung, J. (accepted). Factors affecting e-book reader awareness, interest, and intention to use, New Media and Society 3. Lee, C., Kim, J., & Chan-Olmsted, S.M. (in press). Branded product information search on the Web: The role of brand trust and credibility of online information sources. Journal of Marketing Communications. 4. Chan-Olmsted, S. M. (in press). Media branding in a changing world: Challenges and opportunities 2.0, The International Journal on Media Management. 5. Chan-Olmsted, S. M., & Guo, M. (2011). Strategic bundling of telecommunications services: A comparative study of triple-play strategies in the cable television and telephone industries. Journal of Media Business Studies, 8(2), 63-81. 6. Chang, B., & Chan-Olmsted, S.M. (2010). Success factors of cable network brand extension: Focusing on the parent network, composition, fit, consumer characteristics, and viewing habits, Journal of Broadcasting & Electronic Media, 54(4), 641-656. 7. Kim, M., Heo, J., & Chan-Olmsted, S.M. (2010). Exploring perceived effectiveness and business structure among advertising agencies: A case study of mobile advertising in South Korea, Journal of Media Business Studies, 7(2), 1-20. 8. Chan-Olmsted, S. M., Cha, J., & Oba, G. (2008). An examination of the host country factors affecting the export of U.S. video media good. Journal of Media Economics, 21(3), 191-216. 9. Lee, S., Chan-Olmsted, S.M., & Ho, H. (2008). The emergence of mobile virtual network operators (MVNOs): An examination of the business strategy in the global MVNO market. The International Journal on Media Management, 10(1), 10-21. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 6 10. Chan-Olmsted, S.M., & Cha, J. (2008). Exploring the antecedents and effects of brand images for television news: An application of brand personality construct in a multichannel news environment. The International Journal on Media Management, 10(1), 32-45. 11. Oba, G., & Chan-Olmsted, S.M. (2007). Video strategy of transnational media corporations: A resource-based examination of global alliances and patterns. Journal of Media Business Studies, 4(2), 1-25. 12. Chan-Olmsted, S.M., & Cha, J. (2007). Branding television news in a multichannel environment: An exploratory study of network news brand personality. The International Journal on Media Management, 9(4), 135-150. 13. Oba, G., & Chan-Olmsted, S. M. (2006). Self-dealing or market transaction? An exploratory study of vertical integration in the U.S. syndication market, Journal of Media Economics, 19(2), 99-118. 14. Chan-Olmsted, S.M., & Chang, B. (2006). Globalization through partnerships: Examining cross-border acquisitions and international joint ventures in the world media markets, ICFAI Journal of Mergers & Acquisitions, 3(2), 7-33. 15. Chan-Olmsted, S.M., (2006). Content development for the third screen: The business and strategy of mobile content and applications in the United States. The International Journal on Media Management, 8(2), 51-59. 16. Lee, S., & Chan-Olmsted, S.M. (2006). The development of mobile television: Examining the convergence of mobile and broadcasting services in Korea, International Journal of Mobile Marketing, 1(2), 41-49. 17. Chan-Olmsted, S. M., & Chang, B. (2006). Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television. New Media and Society, 8(5), 773-800. 18. Oba, G., & Chan-Olmsted, S. M. (2006). Vertical integration in the U.S. syndication market, Journal of Media Economics, 19(2), 99-118. 19. Jung, J., & Chan-Olmsted, S.M. (2005). Impacts of media conglomerates’ dual diversification on financial performance. Journal of Media Economics, 18(3), 183-202. 20. Chang, B., & Chan-Olmsted, S. M. (2005). Relative constancy of advertising spending: A cross-national examination of advertising expenditures and their determinants, Gazette: The International Journal of Communication Studies, 67, 339-357. 21. Chan-Olmsted, S.M., Li, C.C., & Jung, J. (2005).The profiling of cable modem broadband subscribers: Characteristics, perceptions, and satisfaction, Journal of Targeting, Measurement, and Analysis for Marketing, 13(4), 327-345. 22. Kim, J., & Chan-Olmsted, S.M. (2005).Comparative effects of public relations and UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 7 brand attitudes on purchasing intention. Journal of Marketing Communications, 11(3), 145-170. 23. Chan-Olmsted, S. M. (2005). Transnational expansion strategy in media industries: A comparative analysis of acquisitions versus alliances. Journal of Broadcasting and Communication. 24. Chan-Olmsted, S. M. (2005). Response to “diversification strategy of global media conglomerates: A comment. Journal of Media Economics, 18(2), 105-107. 25. Oba, G., & Chan-Olmsted, S.M. (2005). The Development of cable television in East Asian countries: A comparative analysis of determinants. Gazette: The International Journal of Communication Studies, 67, 211-237. Choi, Youjin 1. Choi, Y., Choi, S. M., & Rifon, N. J. (2010). I smoke but I am not a smoker: Phantom smokers and the discrepancy between self-identity and behavior. Journal of American College Health, 59(2), 117-125. 2. Watson, J., Tomar, S., Dodd, V., Logan, H., & Choi, Y. (2009). Effectiveness of social marketing media campaign to reduce oral cancer racial disparities. Journal of National Medical Association, 101(8), 774-782. 3. Dodd, V., Watson, J., Choi, Y., Tomar, S., & Logan, H. (2008). Using social marketing principles to increase oral cancer screening rates among African Americans residing in Jacksonville, Florida. American Journal of Health Behavior, 32(6), 684-692. 4. Choi, Y., Dodd, V., Watson, J., Tomar, S., Logan, H., & Edwards, H. (2008). Perspectives of African Americans and dentists on oral cancer and dentist-patient communication. Patient Education and Counseling, 71(1), 41-51. 5. Yeon, H., Choi, Y., & Kiousis, S. (2007). Interactive communication features on nonprofit organizations’ web pages for the practice of excellent public relations. Journal of Website Promotion, 1, 61-83. Cleary, Johanna 1. Cleary, J., & bloom, T. (forthcoming). Gatekeeping at the portal: An analysis of local television websites' user-generated content. Electronic News. 2. Cleary, J., & Cochie, M. (forthcoming). Hiring for change? A content analysis of newspaper industry job ads on JournalismJobs.com and Editor & Publisher. Newspaper Research Journal. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 8 3. Coffey, A. J. & Cleary, J. (in press). Promotional practices of cable news networks: A comparative analysis of new and traditional spaces. International Journal on Media Management, X(X), XX-XX. 4. Al Nashimi, E., Cleary, J. Molleda, J., & McAdams, M. (2010). Internet political discussions in the Arab World: A look at online forums from Kuwait, Saudi Arabia, Egypt and Jordan. International Communication Gazette, 72(8), 719-738. DOI: 10.1177/1748048519380810 5. Cleary, J. (2009). Genêt" on the air: Janet Flanner’s wartime broadcasts. Journalism History, 35(1), 34-41. 6. Adams-Bloom, T., & Cleary, J. (2009). Staking a claim for social responsibility: An argument for the dual responsibility model. The International Journal on Media Management, 11(1), 1-8. 7. Cleary, J., & Adams-Bloom, T. (2009). Selling news: Behind the content of broadcast and cable morning news shows. Electronic News, 3(1), 13-31. 8. Cleary, J. (2009). A contract for success: Conflicting attitudes about professional development among producers and news directors. Electronic News, 2(4), 1-20 9. Cleary, J., & Adams-Bloom, T. (2009). The family business: Entertainment products and the network morning news shows. Mass Communication & Society, 12(1), 78-96 10. Coffey, A.J., & Cleary, J. (2008). Valuing new media spaces: Are cable network news crawls cross-promotional agents? Journalism & Mass Communications Quarterly, 85(4), 894-912. 11. Adams, T. L., & Cleary, J. (2007). Surfable surveys: Using Web-based technology to reach newsroom respondents. Electronic News, 1(2), 103-120. 12. Packer, C.L., & Cleary, J. (2007). Redrawing the social architecture: An analysis of the common law governing post- employment non-compete contracts for media employees. Cardozo Arts & Entertainment Law Journal, 24(3), 1073-1120. 13. Cleary, J. (2006). From the classroom to the newsroom: Professional development in broadcast journalism. Journalism and Mass Communication Educator, 61(3), 254-266. 14. Cleary, J., & Adams, T. (2006). The Parity Paradox: Reader Response to Minority Newsroom Staffing, Mass Communication and Society, 9(1), 45-61. Coffey, Amy Jo 1. Coffey, A. J. (accepted). The U.S. Asian television audience: Advertiser perceptions, agency obstacles, and investment solution. Journal of Advertising Research, X(X), XXXX. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 9 2. Coffey, A. J. & Cleary, J. (in press). Promotional practices of cable news networks: A comparative analysis of new and traditional spaces. International Journal on Media Management, X(X), XX-XX. 3. Coffey, A.J., & Sanders, A.K. (2010). Defining a product market for Spanish-language broadcast media: Lessons from United States v. Univision Communications, Inc. and Hispanic Broadcasting. Communication Law and Policy, 15(1), 55-89. 4. Coffey, A.J., & Cleary, J. (2008). Valuing new media spaces: Are cable network news crawls cross-promotional agents? Journalism & Mass Communications Quarterly 85(4), 894-912. 5. Coffey, A.J. (2008). The case for audience isolation: Language and culture as predictors of advertiser investment. International Journal on Media Management, 10(2), 81-90. 6. Becker, L.B., Vlad, T., Coffey, A.J. & Tucker, M. (2005). 2004 Enrollment Report: Enrollment Growth Rate Slows; Field’s Focus on Undergraduate Education at Odds with University Setting. Journalism & Mass Communication Educator, 60(3), 286-314. Dodd, Julie E. 1. Hardin, M., Dodd, J.E., & Lauffer, K. (2006). Passing it on: The reinforcement of male hegemony in sports journalism textbooks. Mass Communication & Society, 9(4), 429446. 2. Robinson, J. L., and Dodd, J. E. (2006). Case Study: Use of Handheld Computers by University Communications Students. Journal of Online Learning and Teaching, 2(1), 49-61. 3. Hardin, M., Dodd, J. E., & Chance, J. (2005). On Equal Footing? The Framing of Sexual Difference in Runner’s World. Women in Sport and Physical Activity Journal, 14(2), 4051. Elias, Troy 1. Elias, T., Appiah, O., & Gong, L. (2011). Effects of Black’s strength of ethnic identity on consumer attitudes: A multiple-group model approach. Journal of Interactive Advertising, 11 (2), 13-29. 2. Elias, T., & Appiah, O. (2010). A tale of two social contexts: Race-specific testimonials on commercial web sites and their effects on numeric majority and numeric minority consumer attitudes. Journal of Advertising Research, 50 (3), 250-264. Goodman, J. Robyn 1. Goodman, J.R., Morris, J.D. & Sutherland, J. C. (2008). Is Beauty a Joy Forever? Young women’s emotional responses to varying types of beautiful advertising models. Journalism and Mass Communication Quarterly, 85(1), 147-158. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 10 Hon, Linda 1. Ki, E., & Hon, L. (2009). Causal linkages among relationship cultivation strategies and relationship quality outcomes. International Journal of Strategic Communication, 3(4), 242-263, 2009. 2. Ki, E. & Hon, C. (2009). A measure of relationship cultivation strategies. Journal of Public Relations Research. 21(1), 1-24, 2009. 3. Ki, E. & Hon, L. (2007). Reliability and validity of organization-public relationship measurement and linkages among relationship indicators in a membership organization. Journalism and Mass Communication Quarterly, 84(3), 419-438. 4. Ki, E., & Hon, L. (2007). Testing the linkages among the organization-public relationship and attitude and behavioral intentions. Journal of Public Relations Research, 19(1), 1-24. 5. Ki, E., & Hon, L. (2006). Relationship Maintenance Strategies on Fortune 500 Company Web sites, Journal of Communication Management, 10(2), 27-43. 6. Hon, L. (2005). The Mosaic of Public Relations Evaluation, Brazilian Journal of Organizational Communication and Public Relations, 2(2), 96-115. Kaid, Lynda Lee 1. Kaid, L. L. (2011-forthcoming). Political advertising as political marketing: A retroforward perspective. Journal of Political Marketing. 2. Kaid, L. L., Fernandes, J., & Painter, D. (2011—in press). Effects of television advertising in the 2008 presidential campaign. American Behavioral Scientist. 3. Kaid, L. L., Adam, S., Maier, M., Balzer, M., Berganza, R., Jalali,, C., Negrine, N., Raycheva, L. Róka, J., Schuck, A., Stetka, V., & de Vreese, C. (2010). Televised advertising in the 2009 European Parliamentary elections: Campaign strategies in and across. Europe.Comunicazione Politica, XI (1), 33-48. 4. Williams, A. P., & Kaid, L. L (2009). Framing the new EU: US media portrayals of the 2004 European Union expansion and parliamentary elections. Journal of Political Marketing, 8 (1), 70-79. 5. Kaid, L. L. (2009). Changing and Staying the Same: Communication in Campaign 2008. Journalism Studies, 10 (3), 2009. 6. Sweetser, K.D., & Kaid, L. L. (2008). Stealth soapboxes: Political information efficacy, cynicism, and uses of celebrity Weblogs among readers. New Media & Society, 10 (1), 73-98. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 11 7. Kaid, L. L., Williams, A.P., & Sweetser, K. D. (2008). The medium and the message: Comparing campaign communication channel effects in a debate. Business Research Yearbook, 15. 208-213. 8. Kaid, L. L., McKinney, M. S., & Tedesco, J. C. (2007). Political information efficacy theory and younger voters. American Behavioral Scientist. 50, 1093-1111. 9. Yun, H.J., Postelnicu, M., Ramoutar, N., & Kaid, L. L. (2007). Where is she? Coverage of women in online news magazines. Journalism Studies, 8 (6), 26-37. 10. Yun, H.J., & Kaid, L.L. (2007). Technology typologies of young citizens: Effects of media use on political cynicism and information efficacy. In M. G. Adams & A. Alkhafaji (Eds.), Business Research Yearbook: Global Business Perspectives, 14, 169174. 11. Tedesco, J.C., McKinney, M.S., & Kaid, L. L. (2007). On the young voters’ agenda: Exploring issue salience during the 2004 presidential election. American Behavioral Scientist, 50, 1290-1297. 12. Tak, J., Kaid, L. L., & Khang, H. (2007). The reflection of cultural parameters on videostyles of televised political spots in the U.S. and Korea. Asian Journal of Communication, 17 (1), 58-77. 13. Kaid, L.L., Postelnicu, M., Landreville, K., Yun, H.J., & LeGrange, A.G. (2007). The effects of political advertising on young voters. American Behavioral Scientist, 50, 1137-1151. 14. Postelnicu, M., & Kaid, L.L. (2007). Political podcasts: Comparing use and motivations of citizens, politicians, and political groups. In M. G. Adams & A. Alkhafaji (Eds.), Business Research Yearbook: Global Business Perspectives, 14, 189-194. 15. Kaid, L. L., & Postelnicu, M. (2005).Political advertising in the 2004 election: Comparison of traditional television and Internet messages. American Behavioral Scientist.49 (2). 265-278. 16. Cwalina, W., Falkowski, A., & Kaid, L. L. (2005). Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and U. S. presidential elections in 2000. Journal of Political Marketing, 4(2/3), 29-54. Kelly, Kathleen, S. 1. Waters, R. D., Kelly, K. S., & Walker, M. L. (accepted/in press). Organizational roles enacted by American healthcare fundraisers: A national study testing theory and assessing gender differences. Journal of Communication Management. (18 pp.) 2. Kelly, K. S., Laskin, A. V., & Rosenstein, G. A. (2010). Investor relations: Two-way symmetrical practice. Journal of Public Relations Research, 22(2), 182-208. DOI: 10.1080/10627261003601630. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 12 3. Kelly, K. S., Thompson, M. F., & Waters, R. (2006). Improving the way we die: A coorientation study assessing agreement/disagreement in the organization-public relationship of hospices and physicians. Journal of Health Communication, 11(6), 607627. Kim, Hyojin 1. Kim, H., & Lee, C. (in press). Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes. International Journal of Pharmaceutical & Healthcare Marketing. 2. Morton, C. R., Kim, H., & Treise, D. (2011). Safe sex after 50 and mature women's beliefs of sexual health. Journal of Consumer Affairs, 45(3), 372-390. 3. Kim, H., Park, S., & Bozeman, I.A. (2011). Online health information search and evaluation: Observations and semi-structured interviews with college students and maternal health experts. Health Information & Libraries Journal, 28(3), 188-199. 4. Kim, H. (2011). Pharmaceutical companies as a source of health information: A pilot study of the effects of source, web site interactivity, and involvement. Health Marketing Quarterly, 28(1), 57-85. DOI: 10.1080/07359683.2011.545327. 5. Kim, H. & Stout, P. A. (2010). The effects of interactivity on information processing and attitude change: Implications for mental illness stigma. Health Communication, 25(2), 142-154. 6. Mitchell Turner, M., Rimal, R. N. & Morrison, D., & Kim, H. (2006). The role of anxiety in seeking and retaining risk information: Testing the risk perception attitude framework in two studies, Human Communication Research, 32(2), 130-156. Kim, Sora 1. Kim, S.,Kim, S. Y., & Sung, K. (Accepted),. How Fortune 100 companies use Facebook: Corporate ability versus social responsibility. Public Relations Review. 2. Kim, S., Avery, E. J., Lariscy, R. W. (In Press). Reputation repair at the expense of providing instructing and adjusting information following crises: Examining 18 years of crisis response strategy research. International Journal of Strategic Communication. 3. Liu, B. F., & Kim, S. (In Press). How organizations framed the 2009 H1N1 Pandemic via social and traditional media,” Submitted to the Public Relations Review (Authors contributed equally to article) 4. Kim, S., & Liu, B. F. (In Press). Are all crises opportunities? A comparison of how corporate and government organizations responded to the 2009 Flu Pandemic,” Journal of Public Relations Research. (Authors contributed equally to article) UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 13 5. Kim, S. (2011). Transferring effects of csr strategy on consumer responses: the Synergistic model of corporate communication strategy. Journal of Public Relations Research, 23 (2), 1-24. 6. Kim, S., Park, J., & Wright, E. (2010). Expectation Gaps between Stakeholders and Webbased Corporate Public Relations Efforts: Focusing on Fortune 500 Corporate Web Sites. Public Relations Review 36 (3), 215-221. Kiousis, Spiro K. 1. Ragas, M., Kim, J., Lim, H., & Kiousis, S. (Accepted/In Press). Agenda-Building and Agenda-Setting in the Corporate Sphere: Analyzing Influence in the 2008 Yahoo!-Icahn Proxy Contest. Public Relations Review. 2. Moreno, A., Kiousis, S., & Humanes, M. (Accepted/In Press). Spanish 2004 elections and the March 11 Madrid Attacks: An Intercandidate Agenda-Setting Approach to the Strategic Campaigns of Parties and Its Impact on Electoral Outcomes. Estudio de la Agenda-Setting Entre Candidatos en las Elecciones Espanolas de 2004. Aproximacion Desde La Estrategia de los Partidos. Razon Y Palabra. 3. Kiousis, S., Laskin, A., & Kim, J. (Accepted/In Press). Congressional agenda-building: examining the influence of congressional communications from the speaker of the house. Public Relations Journal. 4. Kim, J., Xiang, Z., & Kiousis, S. (2011). International Agenda Building Effects of Presidential Candidate Public Relations on Global Media Coverage and Public Opinion: 2008 U.S. Presidential Election. Public Relations Review, 37, 109-111. 5. Strömbäck, J., Mitrook, M., & Kiousis, S. (2010). Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing. Journal of Political Marketing, 9, 1-20. 6. Golan, G. & Kiousis, S. (2010). Religion, media credibility and support for democracy in the Arab world. Journal of Media and Religion, 9, 84-98. 7. Kiousis, S. & Strömbäck, J. (2010). The White House and Public Relations: Examining the Linkages between presidential communications and public opinion. Public Relations Review, 36, 7-14. 8. Ragas, M. & Kiousis, S. (2010). Intermedia agenda-setting and political activism: MoveOn.Org and the 2008 U.S. Presidential Election. Mass Communication & Society, 13, 560-583. 9. Strömbäck, J. & Kiousis, S. (2010). Comparing media effects across different media channels and media types. Journal of Communication, 60, 271-292. 10. Kiousis, S., & McDevitt, M. (2008). Agenda-setting and voter turnout: Implications for political socialization. Communication Research, 35, 481-502. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 14 11. Kiousis, S., & Wu, X. (2008). International agenda-building and agenda-setting: Exploring the influence of public relations counsel on news media and public perceptions of foreign nations. International Communication Gazette, 70, 58-75. 12. Kiousis, S, & Shields, A. (2008). Intercandidate agenda-setting in presidential elections: issue and attribute agendas in the 2004 campaign. Public Relations Review, 34, 325-330. 13. Kiousis, S., Popescu, C., & Mitrook, M. (2007). Understanding influence on corporate reputation: an examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective. Journal of Public Relations Research, 19, 147-165. 14. Yeon, H., Choi, Y., & Kiousis, S. (2007). Interactive communication features on nonprofit organizations’ web pages for the practice of excellent public relations. Journal of Website Promotion, 1, 61-83. 15. McDevitt, M., & Kiousis, S. (2007). The red and blue of adolescence: Origins of the compliant voter and defiant activist. American Behavioral Scientist, 50, 1214-1230. 16. Golan, G., Kiousis, S, & McDaniel, M. (2007). Second-level agenda-setting and political advertising: investigating the transfer of issue and attribute saliency during the 2004 U.S. presidential election. Journalism Studies, 8, 432-443. 17. McDevitt, M., & Kiousis, S. (2006). Deliberative Learning: Civic Development as Discursive Transformation. Communication Education, 55, 247-264. 18. Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First- and Second-Level AgendaBuilding and Agenda-Setting Effects: Exploring the Linkages among Candidate News Releases, Media Coverage, and Public Opinion during the 2002 Florida Gubernatorial Election. Journal of Public Relations Research, 18, 265-285. 19. Kiousis, S. & Dimitrova, D. (2006). Differential Impact of Web Site Content: Exploring the Influence of Source (Public Relations vs. News), Modality, and Participation on College Students’ Perceptions. Public Relations Review, 32, 177-179. 20. Kiousis, S. (2006). Exploring the Impact of Modality on Perceptions of Credibility for Online News Stories. Journalism Studies, 7, 348-359. 21. Kiousis, S., McDevitt, M., & Wu, X. (2005). The Genesis of Civic Awareness: AgendaSetting in Political Socialization. Journal of Communication, 55, 756-774. 22. Kiousis, S. (2005). Compelling Arguments and Attitude Strength: Exploring the Impact of Second-Level Agenda-Setting on Public Opinion of Presidential Candidate Images. The Harvard International Journal of Press/Politics, 10, 3-27. 23. Martinez, B. & Kiousis, S. (2005). Empowering Citizens in Emerging Democracies: Developing Effective Public Relations Media Strategies for Political Participation. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 15 Studier i PolitiskKommunikation, 15, 4-20. Sundsvall: Center for Political Communication Research. Lee, Moon J. 1. Lee, M. J. & Shin, M. (2011). Fear versus humor: The impact of sensation seeking on physiological, cognitive and emotional responses to anti-alcohol abuse messages. Journal of Psychology: Interdisciplinary and Applied. Volume 145 Issue 2, 73 – 92. 2. Lee, M. J., Hust, S., Zhang, L. & Zhang, Y. (2011). Effects of violence against women in popular crime dramas on viewers’ gender attitudes related to sexual Violence. Mass Communication and Society, 14 (1), 25-44. 3. Lee, M. J. (2010) The Effects of self-efficacy statements in humorous anti-alcohol abuse messages targeting college students: Who is in charge? Health Communication, 25 (8), 638 – 646. 4. Sobralske, M. & Lee, M. (2010). Cardiovascular disease risk screening among Latino men in Eastern Washington. Washington State Journal of Public Health Practice. 3(1). 113. 5. Arganbright, M., & Lee, M. (2010) Does exposure to sexual hip-hop music videos influences the sexual attitudes of college students? Mass Communication and Society. 13 (1). 67-86. 6. Lee, M. J., Bichard, S, & Irey, M. S. (2009). American college students' stereotypes of different ethnicities in relation to media use: What are they watching? The Howard Journal of Communications, 20(1), 95-110. 7. Xie G. & Lee, M. J. (2008), Anticipated experience of motion pictures based on arousal seeking tendency, The Journal of Social Psychology, 148(3), 277-292. 8. Lee, M. J., & Bichard, S. (2006). Effective communication targeting college students for the prevention of binge-drinking: Are they rebels? Health Communication, 20(3) 299308. 9. Lee M. J., Xie, G., & Tedder, M. C. (2006). Effective computer text design to enhance readers' recall: Text formats, individual working memory capacity and content type. Journal of Technical Writing and Communication, 36(1) 57-73. 10. Lee, M. J. (2005). Hypertext: Does disorientation matter? Introducing expanding hypertext based on adventurousness. Journal of Computer Mediated Communication, 10(3). DOI: 10.1111/j.1083-6101.2005.tb00255.x 11. Hansen, E. G., Mislevy, R. J., Steinberg, L. S., Lee, M. J., & Forer, D. C. (2005). Accessibility of tests for individuals with disabilities within a validity framework. System: An International Journal of Educational Technology and Applied Linguistics, 33(1), 107-133. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 16 Leslie, Michael 1. Leslie, M. (2007). IP-based videoconferencing: can it promote intercultural understanding, internationalization of the curriculum and social change? The Journal of Communication and Social Change, 1(1), 72-83. Lewis, Norman P. 1. Lewis, N.P. & Zhong, B. (in press). The personality of plagiarism. Journalism & Mass Communication Educator. (Accepted Aug. 1, 2011; publication date not yet scheduled.) 2. Lewis, N. P., Neely, J., & Gao, F. (in press). Transparency missing when top editors blog. Newspaper Research Journal. (Accepted November 3, 2010; scheduled for publication in spring 2011). 3. Lewis, N.P., Treise, D., Hus, S.I., Allen, W.L., & Kang, H. (in press). DTC genetic testing companies fail transparency prescriptions. New Genetics and Society. (Accepted June 9, 2011; scheduled for print publication in second edition of 2012.). 4. Walsh-Childers, K.; Lewis, N.P. & Neely, J. (2011). Listeners, not leeches: What Virginia Tech survivors needed from journalists. Journal of Mass Media Ethics. 26, 191205. 5. Lewis, N.P.; Neely, J. & Gao, F. (2011). Few top editor’s blog about news decisions. Newspaper Research Journal, 32, 63-73. 6. Lewis, N. P. (2010). The myth of Spiro Agnew’s “nattering nabobs of negativism.” American Journalism, 27, 89-115. 7. Lewis, N.P. (2008). A dozen best: Top books on journalism and the civil rights era. American Journalism, 25, 148-154. (Invited) 8. Lewis, N.P. (2008). Plagiarism antecedents and situational influences. Journalism & Mass Communication Quarterly, 85, 353-370. 9. Lewis, N. P. (2008). From cheesecake to chief: Newspaper editors’ slow acceptance of women. American Journalism, 25, 33-55. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 17 Martinez, Belio A. Jr. 1. Selepak, A., & Martinez, B. (accepted). Angry Aryan lyrics: Exploring skinhead movement’s music as communication for empowerment. Manuscript accepted by Popular Music & Society. 2. Molleda, J.C., Martinez, B., & Suarez, A.M. (2009). Building multi-sector partnerships for progress with strategic, participatory communication: A case study from Colombia. Anagramas, 6(12), 107-128. 3. Martinez, B. & Kiousis, S. (2005). Empowering Citizens in Emerging Democracies: Developing Effective Public Relations Media Strategies for Political Participation. Studier i PolitiskKommunikation, 15, 3-18. Sundsvall: Center for Political Communication Research. McAdams, Mindy J. 1. Armstrong, C.L., & McAdams, M. J. (in press). Blogging the time away? Young adults’ motivations for blog use, Atlantic Journal of Communication. 2. Al Nashimi, E., Cleary, J. Molleda, J., & McAdams, M. (2010). Internet political discussions in the Arab World: A look at online forums from Kuwait, Saudi Arabia, Egypt and Jordan. International Communication Gazette, 72(8), 719-738. DOI: 10.1177/1748048519380810. 3. Armstrong, C.L., & McAdams, M. J. (2009). Blogs of Information: How Gender Cues and Individual Motivations Influence Perceptions of Credibility, Journal of ComputerMediated Communication, 14(3): 435-456. Mitrook, Michael A. 1. Strömbäck, J., Mitrook, M., & Kiousis, S. (2010). Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing. Journal of Political Marketing, 9, 1-20. 2. Seltzer, T. C., & Mitrook, M. A., (2009). Two sides to every story: Using coorientation to measure direct and meta-perspectives of both parties in organization-public relationships. Public Relations Journal, 3(2), 1-24. 3. Seltzer, T. C., & Mitrook, M. A., (2009). The role of expert opinion in framing media coverage of the Heisman Trophy race. Journal of Sports Media, 4(2), 1-29. 4. Mitrook, M. A., Parish, N., & Seltzer. (2008). From advocacy to accommodation: A case study of the Orlando Magic’s public relations efforts to secure a new arena. Public Relations Review, 34(2), 161-168. 5. Kiousis, S., Popescu, C., & Mitrook, M. (2007). Understanding influence on corporate reputation: an examination of public relations efforts, media coverage, public opinion, UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 18 and financial performance from an agenda-building and agenda-setting perspective. Journal of Public Relations Research, 19, 147-165. 6. Seltzer, T., & Mitrook, M. A. (2007). The dialogic potential of weblogs in relationship building. Public Relations Review, 33(2), 227-229. 7. Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First- and Second-Level AgendaBuilding and Agenda-Setting Effects: Exploring the Linkages among Candidate News Releases, Media Coverage, and Public Opinion during the 2002 Florida Gubernatorial Election. Journal of Public Relations Research, 18, 265-285. Molleda, Juan-Carlos 1. Molleda, J.C. (2011). Advancing the theory of cross-national conflict shifting: A case discussion and quantitative content analysis of a transnational crisis’ newswire coverage. International Journal of Strategic Communication, 5(1), 49-70. 2. Molleda, J.C., Moreno, A., Athaydes, A., & Suárez, A.M. (2010). Macroencuesta latinoamericana de comunicación y relaciones públicas [Latin American macro-survey of communication and public relations]. Organicom, 7(13), 118-141. 3. Al Nashimi, E., Cleary, J. Molleda, J., & McAdams, M. (2010). Internet political discussions in the Arab World: A look at online forums from Kuwait, Saudi Arabia, Egypt and Jordan. International Communication Gazette, 72(8), 719-738. DOI: 10.1177/1748048519380810 4. Molleda, J.C. (2010). Authenticity and the construct’s dimensions in public relations and communication research. Journal of Communication Management, 14(3), 223-236. 5. Molleda, J.C. (2009). Propuesta de un índice de autenticidad para desarrollar y evaluar decisiones, acciones, mensajes y programas de relaciones públicas [A proposed index of authenticity to develop and evaluate public relations decisions, actions, messages, and programs]. Razón y Palabra, 70. Available at http://www.razonypalabra.org.mx/Articulo%203%20MolledaJulio2009RazonyPalabra.pd f 6. Molleda, J.C. (2009). Construct and dimensions of authenticity in strategic communication research. Anagramas, 8(15), 85-97. 7. Molleda, J.C., Martinez, B., & Suarez, A.M. (2008). Building multi-sector partnerships for progress with strategic, participatory communication: A case study from Colombia. Anagramas, 6(12), 107-128. 8. Molleda, J.C., & Roberts, M. (2008). The value of authenticity in global strategic communication: The new Juan Valdez campaign. International Journal of Strategic Communication, 2(3), 157-174. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 19 9. Molleda, J.C. (2008). Contextualized qualitative research in Venezuela: coercive isomorphic pressures of the socioeconomic and political environments on public relations practices. Journal of Public Relations Research, 20(1), 49-70. 10. Molleda, J.C. (2007). Impacto socieconómico y político sobre las relaciones públicas en Venezuela [Socioeconomic and political impact on public relations in Venezuela]. Estudos de Jornalismo & Relações Públicas, 10, 67-80. 11. Molleda, J.C., & Suárez, A.M. (2006). The roles of Colombian public relations professionals as agents of social transformation: how the country’s crisis forces professionals to go beyond communication with organizational publics. Glossa, 1(1). Available at http://bibliotecavirtualut.suagm.edu/Glossa/Journal/center.htm 12. Molleda, J.C., & Moreno, A. (2006). The transitional socioeconomic and political environments of public relations in Mexico. Public Relations Review, 32, 104-109. 13. Molleda, J.C. (2006). Investigación cualitativa y contextual en Venezuela: El impacto de los ambientes socioeconómico y político sobre el ejercicio de las relaciones públicas [Qualitative and contextualizad research in Venezuela: The impact of the socioeconomic and political environments on public relations practice]. Razón y Palabra, 51. Available at www.razonypalabra.org.mx 14. Moreno, A., Molleda, J.C., & Suárez, A.M. (2006). Comunicación estratégica y relaciones públicas en entornos socioeconómicos y políticos en transición: Estudio contextual comparativo en Colombia, México y Venezuela [Strategic communication and public relations in socioeconomic and political contexts in transition: Contextualizad and comparative research in Colombia, Mexico and Venezuela]. Razón y Palabra, 51. Available at www.razonypalabra.org.mx 15. Molleda, J.C., & Alhassan, A.D. (2006). Professional views on the Nigeria Institute of Public Relations’ law and enforcement. Public Relations Review, 32, 66-68. 16. Moreno, A., & Molleda, J.C. (2005, December-2006 January). Las relaciones públicas en México: Contextos económico, político y mediático en un proceso histórico de cambios [Public relations in Mexico: economic, politic and media contexts in a historical process of changes]. Razón y Palabra, 48. Available at http://www.razonypalabra.org.mx/anteriores/n48/morenomolleda.html. 17. Molleda, J.C., Connolly-Ahern, C., & Quinn, C. (2005). Cross-national conflict shifting: expanding a theory of global public relations management through quantitative content analysis. Journalism Studies, 6(1), 87-102. 18. Molleda, J.C., & Suárez, A.M. (2005). Challenges in Colombia for public relations professionals: a qualitative assessment of the economic and political environments. Public Relations Review, 31, 21-29. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 20 19. Molleda, J.C., & Chance, S. (2005). The state of Latin American press freedom. Journalism Studies, 6(4), 530-534. Morris, Jon D. 1. Morris, J. D., Klahr, N. J., Shen F., Villegas, J. Wright, P., He, G., & Liu, Y. (2009). Mapping a multi-dimensional emotion in response to television commercials. Human Brain Mapping, 30(3), 789-796. 2. Goodman, J.R., Morris, J.D. & Sutherland, J. C. (2008). Is Beauty a Joy Forever? Young women’s emotional responses to varying types of beautiful advertising models. Journalism and Mass Communication Quarterly, 85(1), 147-158. 3. Jin, C.H., Morris, J.D. & Villegas, J. (2007). Effect of the placement of the product in film and consumers’ emotional responses and prior brand evaluation, Journal of Targeting, Measurement and Analysis for Marketing. Morton, Cynthia R. 1. Morton, C. R., Kim, H., & Treise, D. (2011). 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(2010) The press, pulpit and public opinion: The clergy’s conferral of power and the concomitant call for a journalism of advocacy in an age of reform. Journal of Media and Religion 9 (1), 1-18. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 21 3. Rodgers, R. R. (2010). The press and public relations through the lens of the periodicals, 1890-1930. Public Relations Review, 36, 50-55. 4. Rodgers, R. R. (2010). “Goodness isn’t news”: The Sheldon edition and the national conversation defining journalism’s responsibility to society. Journalism History, 204215. 5. Rodgers, R.R. (2008) OhmyNews and its citizen journalists as avatars of a post-modern marketplace of ideas. Journal of Global Mass Communication, 1 (3/4), 271-292. 6. Rodgers, R.R. (2008). Collier’s “criticism of the newspaper press during the Norman Hapgood Years, 1902 to 1913,” American Journalism, 25(4), 7-36. 7. Rodgers, R.R. (2007). Journalism is a loose-jointed thing: A content analysis of Editor & Publisher’s discussion of journalistic conduct prior to the Canons of Journalism, Journal of Mass Media Ethics, 22(1), 1901-1922. 8. Rodgers, R. R. (2007) journalism is dead, long live journalism: Exploring new ways of making meaning in the realm of the connected computer. Explorations in Media Ecology, 6(2), 97-113. 9. Rodgers, R. R. (2007). The problem of journalism: An annotated bibliography of press criticism in Editor & Publisher, 1901-1923. Media History Monographs, 9(2), 1-40. Sutherland, John C. 1. Goodman, J.R., Morris, J.D. & Sutherland, J. C. (2008). Is Beauty a Joy Forever? Young women’s emotional responses to varying types of beautiful advertising models. Journalism and Mass Communication Quarterly, 85(1), 147-158. 2. Cheon, H.J., Cho, C.H., & Sutherland, J. (2007). A Meta-analysis of studies on the determinants of standardization and localization of international marketing and advertising strategies, Journal of International Consumer Marketing, 19(4), 109-147. Treise, Debbie M. 1. LaVista, J., Treise, D., Dunbar, L., Ritho, J., Hartzema, A. & Lottenberg, R. (accepted). Development and Evaluation of a Patient Empowerment Video to Promote Hydroxyurea Adoption in Sickle Cell Disease. Journal of the National Medical Association. 2. Lewis, N.P., Treise, D., Hus, S.I., Allen, W.L., & Kang, H. (in press). DTC genetic testing companies fail transparency prescriptions. New Genetics and Society. (Accepted June 9, 2011; scheduled for print publication in second edition of 2012.). 3. Park, S. & Treise, D. (in press). Got vaccine? A framing analysis of the newspaper coverage of a measles outbreak. Journal of Health & Mass Communication. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 22 4. Morton, C. R., Kim, H., & Treise, D. (2011). Safe sex after 50 and mature women's beliefs of sexual health. Journal of Consumer Affairs, 45(3), 372-390 5. Perencevich, E. & Treise, D. (2010). Methicillin-Resistant Staphylococcus aureus and the Media. Infection Control and Hospital Epidemiology, 31(1). 6. Treise, D. & Rausch, P (2007). The prescription pill paradox: Nurse practitioners’ perceptions about direct-to-consumer advertising. Journal of Pharmaceutical Marketing and Management, 17(2), 35-6. Tripp, Bernell E. 1. Tripp, Bernell E. (2007). William Lloyd Garrison’s ‘Ladies’ Department’: A Public Forum for Black Women Journalists of the 1830s, The Historian, Phi Alpha Theta. 22 pp. 2. Tripp, Bernell E. (2007). Sarah Mapps Douglass, American Journalism, American Journalism Historians Association. 30 pp. Villegas, Jorge 1. Jin, C., & Villegas, J. (2009). Mobile phone users’ behaviors: The motivation factors of the mobile phone users, International Journal of Mobile Marketing, 3 (2), 4-14. 2. Rice, K. G., Choi. C., Zhang, Y., Villegas, J., Ye, H. J., Anderson, D., Nesic A., & Bigler, M. (2009). International student perspectives on graduate advising relationships, Journal of Counseling Psychology, 56(3), 376-391. DOI: 10.1037/a0015905 3. Jin, C.H. & Villegas, J. (2007). The effect of the placement of the product in film: Consumers’ emotional responses to humorous stimuli and prior brand evaluation, Journal of Targeting, Measurement and Analysis for Marketing, 15(4), 244-255. 4. Jin, C.H., Villegas, J. (2007). Consumer responses to advertising on the internet: The effect of individual difference on ambivalence and avoidance, CyberPsychology & Behavior, 10 (2), 258-266. Walsh-Childers, Kim 1. Walsh-Childers, K.; Lewis, N.P. & Neely, J. (2011). Listeners, not leeches: What Virginia Tech survivors needed from journalists. Journal of Mass Media Ethics. 26, 191205. Weigold, Michael F. 1. Schlenker, B. R., Weigold, M. F., & Schlenker, K. (2008). What makes a hero? The impact of integrity on admiration and interpersonal judgment. Journal of Personality, 76(2), 323-355. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 23 2. Chamberlin, B.F., Popescu, C., Weigold, M. F., & Laughner N. (2007). Searching for patterns in the laws governing access to records and meetings in the 50 states by using multiple research tools, Journalism of Law and Public Policy, 18(3), 415-441. Zerba, Amy 1. Zerba, A. (2011). Young adults’ reasons behind avoidances of daily print newspapers and their ideas for change. Journalism & Mass Communication Quarterly, 88(3), 597-614. 2. Zerba, A. (2008). Putting the story back in hard news stories to engage young audiences. Newspaper Research Journal, 29(3), 94-102. Zheng, Lu 1. Cheong, Y., Zheng, L. & Kim, K. (forthcoming, 2011). Product global reach, advertising standardization, and cultural values: An analysis of 2008 Beijing Olympic TV commercials. Asian Journal of Communication. 2. Cheong, Y.J., Kim, K.H., & Zheng, L. (2010). Advertising appeals as a reflection of culture: A cross-cultural analysis of food advertising appeals in China and the U.S. Asian Journal of Communication, 20(1), 1-16. Books, Monographs, Book Chapters, and Other Publications Alexander, Laurence 1. Alexander, L. B., Beckham, J., Hendrickson, R., & Melear, K. B. (2010). Student Free Speech in Public Higher Education, Education Law Association. 2. Reid, A. R., & Alexander, L. B. (2005). A Test Case for Newsgathering: The Effects of September 11, 2001 on the Changing Watchdog Role of the Press. In Entertainment Law Review Vol. 25 Loyola. (pp. 357-382). Armstrong, Cory L. 1. Armstrong, C.L., & McAdams, M.J. (2010). Believing Blogs: Does a Blogger's Gender Influence Credibility? In Rebecca Lind, (Ed.), Race, Gender and Media (pp. 30-38). Boston: Pearson. 2. Shah, D.V., Boyle, M.P., Schmierbach, M., Keum, H., and Armstrong, C.L. (2010). Specificity, Complexity, and Validity: Rescuing Experimental Research on Framing Effects. In Paul D’Angelo and Jim A. Kuypers (Eds.), Doing News Framing Analysis: Empirical, Theoretical, and Normative Perspectives (pp. 215-232). New York: Routledge. Brown, Justin S. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 24 1. Brown, J. S. (2007). Book Review: Global Broadband Battles: Why the U.S. and Europe Lag While Asia Leads, Journal of Media Economics, 20. Carlson, David E. 1. Carlson, D. (2010, January 28). Civilization offers cuisine from around the world, The Gainesville Sun, Scene Magazine, 17. 2. Carlson, D. (2009, October 1), Mexico Lindo brings great cuisine, art to Gainesville, The Gainesville Sun, Scene Magazine, 8. 3. Carlson, D. (2009, August 28). Dave Carlson’s guide to ethnic food in Gainesville, The Gainesville Sun, Scene Magazine, 6. 4. Carlson, D., (2009, August 13). Toojay’s offers N.Y.-sized menu without the ‘tude’, The Gainesville Sun, Scene Magazine, 6. 5. Carlson, D. (2009) Should we try to save newspapers? UF Today magazine, Spring 2009. 6. Carlson, D. (2009, January 1). David Carlson’s hot spots for dining, The Gainesville Sun, Scene Magazine, 15. 7. Carlson, D. (2008, December 11). Francesca’s a nice addition to scene, The Gainesville Sun, Scene Magazine, 15. 8. Carlson, D. (2008, October 16). Pho Hanoi serves up classic dish, The Gainesville Sun, Scene Magazine, 8. 9. Carlson, D. (2008, August 28). Dave Carlson’s guide to ethnic food in Gainesville, The Gainesville Sun, Scene Magazine, 6. 10. Carlson, D. (2008, June 26). New restaurant a fusion of extremes and the in between, The Gainesville Sun, Scene Magazine, 16. 11. Carlson, D. (2008, March 13). Mario’s offers big taste from a small menu, review, Mario’s Wine Bar and European Bistro, The Gainesville Sun, Scene magazine, 23. 12. Carlson, D. (2008, January 3). Dave’s faves: The best Gainesville cuisine of 2007, dining advice, The Gainesville Sun, Scene magazine, 16. 13. Carlson, D. (2008, January 3). Italian flavor spices up the town of Trenton, review, Petrello’s Italian Restaurant, The Gainesville Sun, Scene magazine, 20. 14. Carlson, D. (2007, December 27). Dave Carlson’s 10 great values in restaurants, dining advice, The Gainesville Sun, Scene magazine, 5. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 25 15. Carlson, D. (2007, December 27). Dave Carlson’s 10 wines for under $20, wine advice, The Gainesville Sun, Scene magazine, 5. 16. Carlson, D. (2007, December 6). Budha Belly heats up town with blend of culture, review of Buddha Belly restaurant, The Gainesville Sun, Scene magazine, 19. 17. 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(2009). http://iml.jou.ufl.edu/newszine UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 46 3. Carlson, D. E. (2005). updated University of Florida College of Journalism and Communications. Churchill, Roberts 1. Churchill, R. (2011). The Last Flight of Perz Ginz with Sandra Dickson, Cynthia Hill, and Cara Pilson. Dodd, Julie E. 1. Dodd, J. E., Robinson, J. L., & Lim, V. (2011) Reporting Across Platforms, online course on the Poynter Institute for Media Studies' News University http://newsu.org 2. Dodd, J. E., Robinson, J. L., & Layton, B. (2011) Video storytelling for the web, online course on the Poynter Institute for Media Studies' News University http://newsu.org launched January 2011. 3. Dodd, E. (2010) MMC 2100 Web site: continually expanding resources available to the students online through the class site. http://grove.ufl.edu/~mmc2100. 4. Dodd, E. (2010) Reporting Across Platforms – Created with Judy L. Robinson and Victoria Lim. 5. Dodd, E. (2010) Video Storytelling on the Web – Created with Judy L. Robinson and Bonnie Bellew Layton. 6. Dodd, J. E., Robinson, J. L., & Tipton, J. H. (2007). Developing Media Skills CD-ROM, TIS Publishing, new interview section with Donna Green-Townsend. Freeman, John 1. Freeman, J. (October 2008). photograph of UF visiting professor Les Margulis in The Internationalist Magazine, “Back to school: an ad man looks at teaching,” page 14. 2. Freeman, J. (2006, April 9). [Photograph]. The Gainesville Sun. 10-12 photos. 3. Freeman, J. (2006, march 16). Back to Berlin.[Photograph]. The Tampa Tribune. Kaplan, John 1. Kaplan, J. (2010). [Solo exhibition] Surviving Torture. 2. Kaplan, J. (2010). [Solo exhibition] Vanishing Heritage. 3. Gitner, S., & Kaplan, J. (2010). , “Kaplan’s ‘Not As I Pictured’: A New Movie Documents a Filmmaker’s Own Battle With Cancer.”18, 20. News Photographer, April 2010. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 47 4. Kaplan, J. – Film Screening Exhibitions – Not As I Pictured a. Michigan State University, East Lansing, MI. April 22, 2010 b. Five Points Theater, Jacksonville, FL. (I) March 26, 2010, Leukemia Lymphoma Society Man and Woman of the Year event. c. Hope Lodge, Gainesville, FL. (I) February 22, 2010. d. Cathedral of Icapui, Brazil. (I) Oct. 1, 2009. e. Shands Hospital, Gainesville, FL. (I) Dec. 1, 2009. 5. Kaplan, J. - Sullivan, P. (2010, March 16). [Photograph]. “Charles Moore, 79, Dies. Photographed Civil Rights Violence.” March 16, 2010. Accessed March 16, 2010: http://www.washingtonpost.com/wpdyn/content/article/2010/03/15/AR2010031503450.html. 6. Winslow, D., & Kaplan, J. (2010, March 15). , NPPA,org, March 15, 2010, “Life Magazine’s Charles Moore.” Accessed March 15, 2010: http://nppa.org/news_and_events/news/2010/03/moore.html. 7. Kaplan, J - Reeves, J. (2010, March 15). Associated Press, March 16, 2010, “Civil Rights Era Photographer Charles Moore Dies.” Accessed March 19, 2010: http://www.cbsnews.com/stories/2010/03/15/ap/national/main6301659.shtml. 8. Kaplan, J. (2010) Pulitzer Prize: A Story of Redemption, Rock ‘N Roll, and the Pulitzer Prize. 14 minute short film. 9. Kaplan, J. (2010) Not As I Pictured: A Pulitzer Prize-Winning Photographer Documents His Journey Through Lymphoma. 54 minute feature length film. 10. Kaplan, J. (2010). CBC, As it happens, March 15, 2010 11. Kaplan, J. (2010). NPR, All things considered, March 15, 2010 12. Kaplan, J. (2010). The Civil rights photography of Charles Moore : http://www.viscom.ohiou.edu/oldsite/moore.site/ 13. Kaplan, J. (2010). John Kaplan: Transcendent photojournalist and humanitarian. Metrojacksonville. Com. http://www.metrojacksonville.com/forum/index.php/topic,6110.msg97142.html#msg971 42. 14. Kaplan, J. - Schlenker, D. (2009, September 17). Ocala.com, “Works by Famed Photojournalist on Display at Webber Center Gallery,” September 17, 2009. 15. Kaplan, J. (2009) Pulitzer Pride: Two Cancer Patients Share A Surprising Gift. 13 minute short film. 16. Kaplan, J. (2009) Not as I Pictured: A Pulitzer Prize-Winning Photographer Documents His Journey Through Lymphoma. 55 minute feature length film and 13 minute short. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 48 17. Kaplan, J. (2008). The Florida FlyIns program featured in G Spot section cover story. 18. Kaplan, J. (2008). Potent partnership: health researchers team up with the college, communigators, Fall 2008, p. 30-31. McAdams, Mindy J. 1. McAdams, M. (2010). Journalists' Toolkit available at http://www.jtoolkit.com/wp/ 2. McAdams, M. (2010). Animation basics: Flas CS4 (new illustrated tutorials) http://www.flashjournalism.com/tutorials/animation_basics. 3. McAdams, M. (2010). Journalist's Toolkit - http://www.jtoolkit.com 4. McAdams, M. (2010). Teaching Online Journalism - Blog http://mindymcadams.com/tojou/ Robinson, Judy L. 1. Dodd, J. E., Robinson, J. L., & Lim, V. (2011) Reporting Across Platforms, online course on the Poynter Institute for Media Studies' News University http://newsu.org 2. Dodd, J. E., Robinson, J. L., & Layton, B. (2011) Video storytelling for the web, online course on the Poynter Institute for Media Studies' News University http://newsu.org launched January 2011 3. Dodd, J. E., Robinson, J. L., & Tipton, J. H. (2007). Developing Media Skills CD-ROM, TIS Publishing, new interview section with Donna Green-Townsend. Spiker, Ted 1. Spiker, T. (2011). Blog "The Big Guy Blog" for runnersworld.com, January 2011present. Sorel, Timothy 1. Sorel, T. (2010). On a wing and a prayer (Freemdom pilots) 2. Sorel, T. (2010). Genocide Forgotten: what Cambodia isn't teaching its children. 3. Sorel, T. (2010). Ashley Lynn. 4. Sorel, T. (2008) National Champions. Zerba, Amy 1. Zerba, A. (2010) “Churches read from Quran in face of proposed Quran burning,” published on CNN.com on Sept. 13, 2010 at UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 49 http://religion.blogs.cnn.com/2010/09/13/churches-read-fromquran-in-face-of-proposedquran-burning/ Creative Works, Juried Babanikos, James 1. Babanikos, J. (2010). Third Place winner in the Documentary, Drama or Comedy category at the National Broadcasting Society’s Professional Video Production competition for Somewhere Beyond, a 47-minute drama, Dallas, TX, March 2010. 2. Babanikos, J. (2009). Official selection in the Mini Feature Film Category at the Central Florida Film Festival for Somewhere Beyond, a 47-minute drama, Orlando, FL, September 2009. 3. Babanikos, J. (2009). Official selection at the Long Island International Film Expo for Somewhere Beyond, a 47-minute drama, Long Island, NY, July 2009. 4. Babanikos, J. (2009). CINE Golden Eagle Award winner in the Independent Drama category for Somewhere Beyond, a 47-minute drama, Washington, DC, April 2009. 5. Babanikos, J. (2008, November). Somewhere beyond. Freeman, John 1. Freeman, J. (2010). "The Subconscious influence of Robert Frank and Others" Visual Communications Division’s second-place creative project presented at the Association for Education in Journalism and Mass Communications (AEJMC) National Convention, Denver, August 2010. 2. Freeman, J. (August 2005). "Imperfect panoramas: a book proposal (original photographs)," juried creative project presented at AEJMC conference, San Antonio, TX, August 2005. Kaplan, John 1. Kaplan, J. (2008). The Pulitzer Prize Photographs: Archive [Group exhibition] a. Kaplan, J. (2010). Harry S Truman Library, Independence, MO (J) Dec 2009 January 2010. b. Kaplan, J. (2009). Montana Museum of Art and Culture, Missoula, MT (J) August – October 2009. c. Kaplan, J. (2009). Castle Museum, Saginaw, MI (J) December 2008 – March 2009. d. Kaplan, J (2009). Al Neuharth Media Center, University of South Dakota, Vermillion, SD (J) October 2008 – March 2009. e. Ohio Historical Center, Columbus, OH (J) April – July 2008. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 50 Sorel, Timothy 1. Sorel, T. (2010). What matters most. 2. Sorel, T. (2009). Somewhere Beyond. 3. Sorel, T. (2009). Rainbow Reading Safari. Refereed Conference Presentations Alexander, Laurence 1. Alexander, L. B., & et. al. (2010, November). Student Free Speech in Public Higher Education, Vancouver, Canada, Nov. 10-13, 2010 accepted for presentation at the 56th Education Law Association Conference, Vancouver, Canada, Nov. 10-13, 2010. 2. Rodriguez, A., & Alexander L. B. (2009, August). Punishment for Shade: An Analysis of Penalties and Remedies for Violations of Open Meetings Laws Across the Country, presented to the Association for Education in Journalism and Mass Communication (Law and Policy Division) Boston, MA, August 2009. 3. Alexander, L. B. (2008, November). Student Free Speech in Public Higher Education. Paper accepted for presentation at the 54th Education Law Association Conference, San Antonio, Texas. November 20, 2008. Armstrong, Cory L. 1. Armstrong, C.L., Boyle, M.P., & McLeod, D.M. (2010, November). Defining the Disparity: Isolating Predictors of Male and Female Source Differences in News Coverage of International Protests. Presented to the Midwest Association of Public Opinion Research Annual Conference in Chicago, Illinois, November 19-20, 2010. 2. Armstrong, C.L., & Gao, F. (2010, August). Now Tweet This: How News Organizations Use Twitter. Presented to the Newspaper Division of the Association for Education in Journalism and Mass Communication Annual Conference in Denver, CO, Aug. 4-7, 2010 3. Armstrong, C.L., & Gao, F. (2010, August). A Comparison of Gender Portrayals in News Content across Platforms and Coverage Areas. Presented to the Commission on the Status of Women at the Association for Education in Journalism and Mass Communication Annual Conference Denver, CO, Aug. 4-7. (Top Faculty Paper Award) 4. Armstrong, C.L. (2009, August). Parenting Magazines and Obesity: How Well do They Trim The Fat?, Presented to the Magazine Division of AEJMC, (Top Faculty Paper) 5. Armstrong, C.L., & McAdams, M. J. (2008. November). Blogs of Information: How Gender Cues and Individual Motivations Influence Perceptions of Credibility. Presented UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 51 at the Midwest Association of Public Opinion Research Annual Conference in Chicago, Illinois. 6. Armstrong, C.L. (2008, August). It’s all in the audience: How the news media portrayed women and girls during two 2006 school shootings. Presented to the Newspaper Division of the Association for Education in Journalism and Mass Communication Annual Conference in Chicago, IL. 7. Armstrong, C.L. (2008, August). Take Me to Your Leaders: Exploring a TwoDimensional Model of Community Pluralism and its Effects on the Level of Transparency in Community Decision-Making. Presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication Annual Conference in Chicago, IL. 8. Armstrong, C.L. (2007, October). Putting Politics, Power and Public Records to a Test: Evaluating Student Performance Through Active Learning. Presented to the Florida Communication Association Annual Conference in Daytona Beach, Florida. 9. Boyle, M.P., & Armstrong, C.L. (2007, August). Examining the impact of a status quo shift: A study of the impact of Roe v. Wade on news coverage of abortion protest. Presented to Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication Annual Conference in Washington, D.C. 10. Armstrong, C.L., & Collins, S.J. (2006, November). Attracting Younger Audiences: Examining how Access to Local News Content Influences Younger Readers. Paper presented to the Midwest Association for Public Opinion Research Annual Conference in Chicago, IL. 11. Armstrong, C., & McAdams, M. (2006, August). Believing Blogs? Examining the Influence of Gender Cues on Credibility. Paper presented at AEJMC national convention, San Francisco. 12. Armstrong, C.L. and Collins, S.J. (2006, August). Reaching Out: Newspaper Credibility Among Younger Readers. Paper presented to the Newspaper Division of the Association for Education in Journalism and Mass Communication annual conference in San Francisco, CA. 13. Armstrong, C.L. and Collins, S.J. (2006, August). Following the Setting Sun: College Students Readership of Free Newspapers on Campus. Paper presented to the Newspaper Division of the Association for Education in Journalism and Mass Communication annual conference in San Francisco. 14. Armstrong, C.L. (2005). Writing about women: An examination of how content about women is determined in newspapers, presented at the Midwest Association of Public Opinion Research Annual Conference, Chicago, IL. November 18-19, 2005. 15. Armstrong, C.L. (2005). A Two-Dimensional Model of Community Pluralism, UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 52 presented to the Minorities and Communication Division, Association for Education in Journalism and Mass Communication, San Antonio, TX, August 10-13, 2005. Carlson. David E. 1. Carlson, D. (February, 2010). PR in a Web 2.0 World, Florida Public Relations Society, Lakeland, Fla. 2. Carson, D. (August, 2009). A mobile journalist’s toolkit, Society of Professional Journalists centennial national convention, The Westin, Indianapolis, Ind. Chance, Sandra F. 1. Chance, S. F., & Locke, C. (2010). When Even the Truth Isn’t Good Enough: Confusion by the Courts Over the Controversial False Light Tort Threatens Free Speech, presented at the Association for Education in Journalism and Mass Communication, Denver, CO, August 2010. 2. Chance, S. F., & Locke, C. (2010). A Dark Place for the First Amendment? The Continuing Danger of False Light Invasion of Privacy, Association for Education in Journalism and Mass Communications Southeastern Regional Colloquium, Chapel Hill, North Carolina, March, 2010. Chan-Olmsted, Sylvia M. 1. Chan-Olmsted, S.M., Cho, M., & Lee, S. (2010, August). Consumer perceptions of social media: Comparing perceived characteristics and consumer profiles by social media types, paper presented to the Communication Technology Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Denver. 2. Park, J., Chan-Olmsted, S.M., Kim, Y., & Jung, J. (2010, August). Factors affecting ebook reader awareness, interest, and intention to use, paper presented to the Communication Technology Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Denver. 3. Guo, M., & Chan-Olmsted, S.M. (2010, August). Social relationship marketing in media Industries: The adoption of social media by mass media organizations, paper presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Denver. 4. Lee, S., & Chan-Olmsted, S.M. (2010, June). The impact of the triple-play bundle on market entry in the high-speed fixed broadband market, paper presented to the 9th World Media Economics and Management Conference, Bogotá, Columbia. 5. Cha, J., & Chan-Olmsted, S.M. (2010, June). Relative advantages and disadvantages of online video platforms and television in terms of content, technology, and cost-related attributes, paper presented to the 9th World Media Economics and Management UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 53 Conference, Bogotá, Columbia. 6. Cha, J., & Chan-Olmsted, S.M. (2010, June). Online video platforms as a substitute for television: Examining discrepancy and commonality between a new and old video platform in consumer motivations, paper presented to the bi-annual World Media Economics and Management Conference, Bogotá, Columbia. 7. Yang, Y., & Chan-Olmsted, S. M. (2009, November). Alternative Platforms and the Audience: Exploring the predictors in the audience’s adoption of online media platforms. Presented at the 2009 ICA national conference. 8. Jain, R., & Chan-Olmsted, S.M. (2009, August). Is your tourist destination sincere, rugged, or sophisticated? An exploratory examination of online brand personality of nations, submitted for presentation to the Communication Technology Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Boston. 9. Lee, C., & Chan-Olmsted, S.M. (2009, August). Branded product information search on the web: The role of brand trust and credibility of online information sources, submitted for presentation to the Advertising Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Boston. 10. Kim, M., Chan-Olmsted, S.M., & Heo, J. (2009, August). The development of mobile advertising in South Korea: Exploring perceived effectiveness and business structure among advertising agencies, submitted for presentation to the Advertising Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Boston. 11. Yang, Y., & Chan-Olmsted, S.M. (2009, August). Exploring broadcast networks’ strategy on alternative platforms: A resource-based view approach, submitted for presentation to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Boston. 12. Guo, M., & Chan-Olmsted, S.M. (2008, August). An empirical analysis of financial performance of bundling strategies in the U.S. cable industry, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Chicago. 13. Yang, Y., & Chan-Olmsted, S.M. (2008, August). Exploring broadcast networks’ strategy on alternative platforms: A resource-based view approach, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Chicago. 14. Chan-Olmsted, S.M., & Guo, M. (2008, August). Strategic bundling of telecommunications services: An exploratory study of triple-Play strategies in the cable television and telephone industries, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 54 Communication, Chicago. (second-place faculty paper award) 15. Chan-Olmsted, S.M., Lee, S., & Kim, H. (2008, August). Mobile television deployment strategy: A comparative analysis of mobile operators and television broadcasters, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Chicago. 16. Chan-Olmsted, S.M., Lee, S., and Heo, J. (2008, May). Developing a mobile television market: Lessons from the world’s leading mobile economy—South Korea, presented to the 8th World Media Economics Conference, Lisbon, Portugal. 17. Cha, J., & Chan-Olmsted, S.M. (2007, September). Branding structures of U.S. cable television networks: Does the feature-based similarity matter in branding family networks? Accepted for presentation at the 2007 International Conference on Media Brands, Stockholm, Sweden. 18. Chan-Olmsted, S.M., & Cha, J. (2007, September). Applying brand personality construct on news products: A study of the U.S. network television news brands, presented to the 2007 International Conference on Media Brands, Stockholm, Sweden. 19. Chan-Olmsted, S.M. (2007, August). Exploring the next frontier of television: A global analysis of issues affecting the development of mobile television, presented to the Communication Technology Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Washington, DC. 20. Lee, S., & Chan-Olmsted, S.M. (2007, August). The deployment of third-generation mobile services: A multinational analysis of contributing factors, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Washington, DC. 21. Cha, J., & Chan-Olmsted, S.M. (2007, August). Predictors of the adoption of entertainment, information, communication, and transaction services on mobile phones, presented to the Communication Technology Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Washington, DC. 22. Lee, S., Chan-Olmsted, S.M., & Ho, H. (2007, August). The emergence of mobile virtual network operators: An examination of the strategy and success factors in the global MVNO market, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, Washington, DC. 23. Chan-Olmsted, S.M., & Cha, J. (2006, August). Branding television news in a multichannel environment: An examination of network news brand personality, antecedents, and effects. Paper presented at the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Francisco, California 24. Lee, S., & Chan-Olmsted, S.M. (2006, August). The development of mobile television: UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 55 examining the convergence of mobile and broadcasting services. Paper presented at the Communication Technology Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Francisco, California 25. Chan-Olmsted, S.M., (2006, May). Assessing the international video marketplace: A longitudinal examination of the environmental factors affecting the export of U.S. video media goods, presented to the 7th World Media Economics Conference, Beijing, China 26. Oba, G., & Chan-Olmsted, S.M. (2006, May). Video strategy of transnational media corporations: A resource-based view examination of global alliances and patterns, presented to the 7th World Media Economics Conference, Beijing, China. 27. Chan-Olmsted, S.M. (2005, August). Issues and trends in media management research, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Antonio, Texas. 28. Chan-Olmsted, S.M. (2005, August). A Comparative study of the U.S. and Korean mobile telephone industries, presented to the Communication Technologies and Policy Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Antonio, Texas 29. Oba, G., & Chan-Olmsted, S.M. (2005, August). Vertical integration in the U.S. television syndication market, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Antonio, Texas 30. Chang, B., & Chan-Olmsted, S.M. (2005, August). Toward an integrated model of software piracy determinants: A cross-national longitudinal study, presented to the Communication Technologies and Policy Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Antonio, Texas 31. Chan-Olmsted, S.M., (2005, August). Content development for the third screen: The business and strategy of mobile content and applications in the United States, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Antonio, Texas. 32. Chan-Olmsted, S.M. (2005, August). Mergers and acquisitions in the media and telecommunications industries, presented to the Media Management and Economics Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Antonio, Texas. Choi, Youjin 1. Choi, Y. & Kim, J. R. (2009). Communication Inequality in Self-efficacy for Health Information and Health Information Channel Use: Comparison across Education, Ethnicity and Geographic Groups. To be presented to the Health Communication Division at the ICA annual conference, Chicago: IL. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 56 2. Kim, Y. & Choi, Y. (2009). The Effects of the Tobacco Industry's Corporate Social Responsible Practices: Focusing on Phillip Morris. To be presented to the Public Relations Division at the ICA annual conference, Chicago: IL. 3. Kim, J. R., & Choi, Y. (2008, August). Socially involved publics’ perceptions of corporate philanthropy. Presented to the Public Relations Division at the AEJMC annual convention, Chicago: IL. 4. Rifon, N. J., Choi, Y., & Choi, S. M. (2007, May). Phantom smokers: The unidentified who do not identify with smokers. Paper presented to the Health Communication Division, ICA Annual Conference, San Francisco, CA. 5. Choi, Y. (2006, August). Effects of entertainment television program viewing on college students’ perceptions of public relations job functions. Paper presented to the Public Relations Division, AEJMC Annual Convention, San Francisco, CA. 6. Kim, J. R. & Choi, Y. (2005, August). Effects of Media Type, Perceived Risk and Selfefficacy on Diabetes Knowledge and Behavior Gap. Paper presented to the Communication Theory & Methodology Division at the annual Association for Education in Journalism and Mass Communication Convention, San Antonio, TX. Cleary, Johanna 1. Cleary, J., & Cochie, M. (2010, August). Hiring for change? A content analysis of newspaper industry job ads on JournalismJobs.com and Editor & Publisher. Paper presented to the annual meeting of the Association for Education in Journalism and Mass Communication, Denver, Colorado. 2. Cleary, J., & Cochie, M. (2010, March). Hiring for Change? A Content Analysis of Newspaper Industry Job Ads on JournalismJobs.com. Paper presented to the Southeast Colloquium of the Association for Journalism and Mass Communications, Chapel Hill, North Carolina. 3. Cochie, M., & Cleary, J. (2010, February). Is there still life in the health and science beat? A content analysis of 2009 health and science journalism job ads. Paper presented to the annual meeting of the Association for Marketing and Health Care Research Conference, Lake Tahoe, Nevada. 4. Al Nashmi, E., & Cleary, J. (2009, March). A quantitative content analysis of political discussions in online forums from Arab countries: Kuwait, Saudi Arabia, Egypt and Jordan. Paper presented to the mid-winter meeting of the Association for Education in Journalism and Mass Communication, Norman, Oklahoma. 5. Cleary, J. & Adams Bloom, T. (2008, August). Gatekeeping at the portal: An analysis of local television websites’ user-generated content. Paper presented to the annual meeting UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 57 of the Association for Education in Journalism and Mass Communication, Chicago, IL. (Awarded second place faculty paper in the Radio-Television Journalism Division.) 6. Coffey, A.J., & Cleary, J. (2008, April). Ticker talk: Cable network news crawls as crosspromotional agents. Presented to Broadcast Education Association, Las Vegas, NV, April 2008. 7. Cleary, J. (2007). Genet on the air: Janet Flanner’s wartime radio broadcasts. Paper presented to the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C. 8. Adams, T.L., & Cleary, J. (2007, April). Staking a claim for social responsibility: An argument for the dual responsibility model. Paper presented to the Broadcast Education Association, Las Vegas, Nevada 9. Cleary, J. (2007, March). Surveying gays and lesbians in the newsroom: Obstacles to researching the questions. Paper presented to the Association for Education in Journalism and Mass Communication’s Southeast Colloquium, New Orleans, Louisiana. 10. Cleary, J., & Adams, T.L. (2006, August). Selling news: Behind the content of cable and broadcast morning news shows. Paper presented to the annual meeting of the Association for Education in Journalism and Mass Communication, San Francisco, California. 11. Cleary, J. (2006, April). Surveying Broadcast Newsrooms: Using Web-based Technology to Reach Reluctant Respondents, co-authored with Terry Adams. Paper presented to the 2006 Broadcast Education Association Annual Conference. 12. Cleary, J. (2005). The Family Business: Entertainment Products and the Network Morning News Shows, co-authored with Terry Adams. Paper presented to the 2005 Association for Education in Journalism and Mass Communication Annual Conference. Awarded “Best Faculty Paper” in the Radio Television Journalism Division. 13. Cleary, J. (2005). Walking the Walk?: The Disconnect Over Minority Professional Development in the Newsroom. Paper presented to the 2005 Association for Education in Journalism and Mass Communication Annual Conference, the Minorities and Communication Division. Coffey, Amy Jo 1. Coffey, A. J. (2010. August). Non-English language audiences in the U.S.: Predictors of advertiser investment across media platforms. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication (Media management and Economics Division), Denver, CO. Faculty Top paper Award (2nd place). UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 58 2. Kamhawi, F. P., Coffey, A. J., & Henderson, J. (2010). An experimental design and preliminary results for a cultural training system simulation. Proceedings of the 2010 Winter Simulation Conference, Baltimore, MD. 3. Coffey, A.J., Kamhawi, R., Fishwick, P., & Henderson, J. (2010, April). Living the experience vs. reading about it: The impact of virtual reality on sense of presence, memory and evaluations of the information. Paper to be presented at the annual meeting of the Broadcast Education Association (Interactive Media and Emerging Technologies Division), Las Vegas, NV. 4. Beck, D., Fishwick, P., Kamhawi, R., Coffey, A.J., Henderson, J., & Hamilton, B. (2009, August). Synthesizing presence: A cross-disciplinary review of the literature. Poster session presented at the meeting of the Association for Education in Journalism and Mass Communication. Boston, MA. 5. Coffey, A.J. (2009, April). Foreign language audiences and U.S. advertisers: Investment behaviors on non-television platforms. Paper to be presented to the annual meeting of the Broadcast Education Association (Management, Marketing and Programming division), Las Vegas, NV. 6. Coffey, A.J. (2009, March). Language preference of bilingual television viewers: A test of genre effect. Paper to be presented to the Advances in Audience and Consumer Measurement Seminar, University of Miami, Coral Gables, FL. 7. Fishwick, P., Coffey, A.J., Henderson, J., & Kamhawi, R. (2009, February). Technical review: Second China project. Presented to the Human Social, Cultural, and Behavioral Modeling Program Technical Meeting of the Office of the Secretary of Defense, Bedford, MA. Poster session and presentation (presentation given by Fishwick, poster session given by Coffey and Henderson. 8. Coffey, A.J. (2008, August) Over-indexed and undervalued: The Asian audience’s struggle for legitimacy in the U.S. media marketplace. Presented to the annual meeting of the Association of Education in Journalism and Mass Communication (Minorities and Communication division), Chicago, IL. 9. Coffey, A.J. (2008, May). Seeking Market Value: Ethnic Audiences, Advertiser Preferences, and the Pricing Paradox. Paper to be presented to the 8th World Media Economics and Management Conference. Lisbon, Portugal. 10. Coffey, A.J., & Cleary, J. (2008, April). Ticker talk: Cable network news crawls as crosspromotional agents. Presented to Broadcast Education Association, Las Vegas, NV, April 2008. 11. Coffey, A.J. (2007, November). Trends in U.S. Spanish Language Television, 1986-2005: Networks, Advertising, and Growth. Paper presented at the Inaugural Conference of the Center for Spanish Language Media. University of North Texas, Denton, TX. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 59 12. Coffey, A.J. (2007, August). When English Will Not Do: Non-Substitutability of Advertising for Foreign Language Television Advertisers in the U.S., paper presented at the meeting of the Association for Education in Journalism and Mass Communication. Washington, DC. 13. Coffey, A.J. (2005, August). Microniche, Microdimension, Macrodollars: An Examination of Cable Sports Networks and Niche Resource Expansion. Poster session presented at the meeting of the Association for Education in Journalism and Mass Communication. San Antonio, TX. Dodd, Julie E. 1. Dodd, J. E. (2010). Scholastic Press Association Roundtable: Focus on national initiatives to assist state and regional scholastic media organizations, Journalism Education Association/National Scholastic Press Association Convention, Portland, Oregon, April 2010. 2. Dodd, J. E. (2010). Video Storytelling for the Web: Using NewsU to help you learn video shooting and editing, Journalism Education Association/National Scholastic Press Association Convention, Portland, Oregon, April 2010. 3. Dodd, J. E. (2009). Scholastic Press Association Roundtable: Focus on developing a strategic plan for your organization, Journalism Education Association/National Scholastic Press Association Convention, Washington, D.C., November 2009. 4. Treise, D. & Rausch, P., & Dodd, J. (2007). Discovery’s National Body Challenge: Applying the Transtheoretical Model to diet and exercise. Association for Marketing and Health Care Research annual conference, March 2007, Jackson Hole, WY. 5. Treise, D., Rausch, P., Dodd, J.E. & Weigold, M. (2007, March). Transtheoretical Model as a Method of Analyzing the 2005 Discovery Health Challenge Body Challenge. Proceedings of the Advances in Health Care Research Conference. 6. Hardin, M., Dodd, J. E., & Lauffer, K. (2005, August). Passing It On: The Reinforcement of Male Hegemony in Sports Journalism Textbooks. Presented at the AEJMC Convention, Status on the Status of Women, San Antonio, Texas. 7. Robinson, J. L., & Dodd, J. E. (2005, August). Use of Handheld Computers in a Study of University Communications Students. Presented at the AEJMC Convention, Scholastic Journalism Division, San Antonio, Texas. Duke Cornell, Lisa 1. Zhang, M., & Duke, L (2011). A Chinese Beauty Story. International Association of Media and Communication Research Conference. Istanbul, July 13-17. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 60 2. Duke, L., Sutherland, J., Abernethy, A. and Ghanimi, Z. (2007). How brief?: A content analysis of creative briefs from 153 top US agencies. Presented at the annual American Academy of Advertising Conference, Burlington, Vermont. 3. Ghanimi, Z., Duke Cornell, L., Sutherland, J. and Abernethy, A. (2006). Briefing the big winners: An analysis of creative briefs from Clio-winning agencies. American Academy of Advertising Conference, Reno. Elias, Troy 1. Elias, T. & Appiah, O. (2010). Consumer opinions as electronic word-of-mouth: A social identity theoretical framework. Paper presented at the Advertising Division of the Annual Convention of the Association for Education and Journalism and Mass Communication, Denver, CO, August 2010. 2. Elias, T. (2010). eFluence: The impact of participant race, racial relevance of a service, and WOM. Paper presented at the Minorities and Communication Division of the Annual Convention of the Association for Education and Journalism and Mass Communication, Denver, CO, August 2010. Ferguson, Mary Ann 1. Bravo, V., Ferguson, M. A., Sung, K., & Park, H. (2011, May). Size Matters: Larger Public Relations Agencies Offer More Social Media Services Than Smaller Ones. Paper to be presented to ICA, May 27, 2011. 2. Bravo, V., Ferguson, M. A., Sung, K., & Park, H. (2011, March). Social Media and Other Web Services Offered by Public Relations Agencies: Content Analysis of 274 Websites. Presented to SSCA, March 27, 2011. 3. Tao, W., Liu, H., & Ferguson, M. A. (2011, March).Corporate Social Performance and Corporate Reputation: A Cross-Industrial Analysis among Fortune’s “America’s Most Admired Companies” Paper presented to IPRRC March 2011. 4. Kim, D., & Ferguson, M. A. (2010, August). Corporate Social Responsibility and Organization-Public Relationship: Public Relations and Marketing Educators’ Perspectives. Presented to AEJMC, August 2010. 5. Ferguson, M.A. & Popescu, C. (2008, March). A Comparative Study of Social Responsibility Activities by Oil and Petroleum Companies: Regional Cultures, Customs, and Traditions. Presented at the 11th International Public Relations Research Conference, Miami, FL. 6. Shekarrizh, H., Kalupa, F.B., & Ferguson, M. A. (2007, October). Iran's Launch of Press TV in English. Presented at the 12th Annual Conference, Arab-U.S. Association for Communication Educators, Dubai, UAE. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 61 7. Ferguson, M.A. & Popescu, C. (2007, March). Socially responsible corporations: An analysis of 100 sustainable corporations worldwide. Paper presented at the 2007 International Public Relations Research Conference, Miami, FL. Conference proceedings. 8. Lim, J. S., Lin, S. Y., Ferguson, M. A., & Kiousis, S. (2006, June). The effect of message sidedness on CSR perceptions and company evaluations. Presented at the 2006 International Communication Association conference, Dresden, Germany. 9. Lim, J., Lin, S.Y., Ferguson, M.A., & Kiousis, S. (2006, June). Corporate Social Responsibility (CSR) Campaigns as Issues Management: The Effect of Message Sidedness on CSR Perceptions and Attitudes toward the Company. Paper presented to the Public Relations Division of the annual International Communication Association conference in Dresden, Germany. 10. Ferguson, M.A., Popescu, C., & Collins, K. (2006, March). Public relations’ influence on socially responsible corporations. Presented at the Ninth International Public Relations Research Conference, Miami, FL., $1,000 Top 3 paper award. Goodman, J. Robyn 1. Goodman, R., Rhee, E. S., & Lee, J. (2010). The anatomy of cosmetic surgery websites. Paper presented at the Association for Marketing and Health Care Research Conference, Steamboat Springs, CO, February 2011. 2. Goodman, R., Rhee, E. S., & Lee, J. (2010). Cosmetic surgery websites: A visual experience. Paper presented at the Association for Marketing and Health Care Research Conference, Steamboat Springs, CO, February 2011. 3. Goodman, J.R. (March 2010). A Qualitative Content Analysis of Gender Role Portrayals in Pregnancy Magazine Advertisements, AAA conference in Minneapolis, Minnesota. (third author). 4. Goodman, J.R. (March 2010). Effects of spokesperson and message type on cosmetic surgery advertising among Korean women, AAA conference in Minneapolis, Minnesota. 5. Goodman, J.R. (February 2010). The Anatomy of Cosmetic Surgery Websites, presented at AMHCR, Lake Tahoe. 6. Goodman, J. R. (2007). Under the Knife: How Women Perceive Cosmetic Surgery Reality Television. Paper presented at AEJMC in Washington DC. 7. Goodman, R., Morris, J., & Sutherland, J. (2006, August). Is Beauty A Joy Forever? Young Women’s Emotional Responses to Varying Types of Beautiful Advertising Models. Paper presented at the AEJMC 2006, San Francisco. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 62 Hon, Linda 1. Ki, E., & Hon, L. (2008, August). Casual linkages between relationship cultivation strategies and relationship cultivation outcomes. Poster presented to the Public Relations Division, Association for Education in Journalism and Mass Communication, Chicago, August 2008. 2. Hon, L. & Eyung-Jung, K. (2007, August). Reliability and Validity of OrganizationPublic Relationship Measurement and Linkages among Relationship Indicators on a Membership Organization. Paper presented to the Public Relations Division, Association for Education in Journalism and Mass Communications. 3. Ki, E., & Hon, L. (2007, May). Reliable and valid relationship maintenance strategies measurement. Paper presented at the meeting of the Public Relations Division, International Communication Association. Kaid, Lynda Lee 1. Kaid, L.L., Painter, D., & Miles, M.A.D. (2010). Effects of Emotional Responses to Televised Ads in the 2008 U.S. Presidential Campaign. Paper to be presented at the International Communication Association Convention, Singapore. 2. Kaid, L.L., Miles, M.A.D., & Painter, D., (2010). Effects of Television Spots: Relationships among Candidate Evaluation, Issue Learning, and Voter Political Information Efficacy. Paper to be presented at the International Communication Association Convention, Singapore. 3. Yun, H.J., & Kaid, L.L. (2009). Geo-Ethnic Political Dialogue: Multi-Color Skin with Blue, Red, and Purple Mindsets. Paper presented at the American Political Science Association Convention, Toronto. 4. Jung, E., & Kaid, L.L. (2009. November). Selecting media channels in the media convergence market: Comparing face-to-face communication, mobile phones, and internet messengers. Paper presented at the Convergence and Society: The Changing Media Landscape Annual conference, Reno, Nevada. 5. Kaid, L.L, (2009, October). Campaign Advertising in the 2009 Parliamentary Election: Party Strategies in and across Countries. Paper presented at the Campaigning for Europe 2009 Conference, University of Koblenz-Landau, Landau, Germany. 6. Fernandes, J., & Kaid, L.L. (2009, March). The influence of repeated exposure to negative political advertisements on the evaluations of candidates and vote intention. Paper accepted at the American Academy of Advertising Convention, Cincinnati, OH. 7. Kaid, L.L., Yun, H.J., Fernandes, J., & Shen, F. (2008, August). Reconsidering the effects of sponsorship on political advertising. Paper presented at the American Political Science Association Convention, Boston. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 63 8. Kaid, L.L. (2008, July). Challenges of cross-cultural research. Keynote presentation at the Conference on Comparative Research on the 2009 European Parliamentary Election. Stockholm, Sweden. 9. Kaid, L. L. (2008, June). Political advertising in the 2008 U.S. presidential primaries. Presentation at University of Koblenz-Landau, Landau, Germany. 10. Kaid, L.L., Williams, A.P., & Sweetser, K.D. (2008, April). The medium and the message: Comparing campaign communication channel effects in a debate. Paper presented at the International Association of Business Disciplines, Houston, Texas. 11. Kaid, L.L., & Williams, A.P (2007, November). The YouTube effect: Political advertising on the Web in 2006. Paper presented at the National Communication Association Conference, Chicago. 12. Kaid, L., Page, J., & Kiousis, S. (2007, September) Digital Political Media Resource Repository. Presented to the annual American Political Science Association conference in Chicago, IL. 13. Yun, H.J., & Kaid, L.L., (2007, August). What do media do to bi-polar 50-50 states’ political learning. Paper presented at the American Political Science Association Conference, Chicago. 14. Kaid, L.L., & Postelnicu, M. (2007, August). Videostyle and Webstyle: Political advertising on television and the Internet. Paper presented at the American Political Science Association Conference, Chicago. 15. Kaid, L.L. (2007, April). Women on the spot: Gender clashes in political advertising. Paper presented at the StereoTypen? Frauden und Männer in der Werbung [Stereotypes? Men and Women in Advertising]. Conference, University of Erlangen-Nürnberg, Germany. 16. Yun, H.J., & Kaid, L. L. (2007, April). What do the media do for a bipolar, 50-50 nation? Paper presented at the Midwest Political Science Association Conference, Chicago. 17. Postelnicu, M.P., & Kaid, L. L. (2006, November). Do-it-yourself political advertising. Paper presented at the National Communication Association Convention, San Antonio, Texas. 18. Kaid, L. L. (2006, October). Political information efficacy and news consumption in young citizens. Paper presented at the Youth Indifference to News Conference, University of Georgia, Athens, GA. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 64 19. Kaid, L.L, Oates, S., & Williams, A.P. (2006, September). Media and audience framing of terrorists attacks and recent elections in, England, the United States, Spain and Russia. Paper presented at the American Political Science Association Annual Meeting, Philadelphia, PA. 20. Kaid, L. L. (2006, June). Attack advertising in the 2005 national German election: Response and rebuttal effects on images of party leaders. Paper presented at the International Communication Association Conference, Dresden, Germany 21. Kaid, L.L. (2006, June). Credibility of political messages on the Internet. Paper presented at the International Communication Association Conference, Dresden, Germany. 22. Williams, A.P., Kaid, L.L., Postelnicu, M., Landreville, K.D., & Yun, H.J. (2006, June). The representation of the European Union elections: News media coverage around the world. Paper presented at the International Communication Association Conference, Dresden, Germany 23. Kaid, L. L. (2006, April). The impact of television advertising in the 2005 German national election. Paper presented at the Midwest Political Science Association Conference, Chicago. 24. Kaid, L. L., & Postelnicu, M. (2006, April). Credibility of political messages on the Internet: A comparison of blog sources. Paper presentation at the Eastern Communication Association Conference, Philadelphia 25. Kaid, L.L. (2006, April). Transforming the political community? Expectations for the Florida midterm elections in 2006. Presentation at the Eastern Communication Association Conference, Philadelphia. 26. Postelnicu, M., & Kaid, L. L. (2006, April). Podcasting politics: Microphones and messages in cyberspace. Paper presented at the Midwest Political Science Association Conference, Chicago. 27. Yun, H.J., & Kaid, L. L. (2006, April). Using media consumption typologies to understand political attitudes. Paper presented at the Midwest Political Science Association Conference, Chicago. 28. Kaid, L. L., Tak, J., & Cheon, H. J. (2006, March). The effectiveness of negative political advertising: A meta analytic re-assessment. Paper accepted for presentation at the American Academy of Advertising, Reno, NV 29. Kaid, L. L. (2005, November). The candidates did not approve these Messages. Paper presented at the National Communication Association Convention, Boston. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 65 30. Kaid, L. L. (2005, November). Weapons of candidate destruction: The impact of political advertising in the 2004 presidential campaign. Paper presented at the National Communication Association Convention, Boston 31. Kaid, L. L., Hendren, A.G., Yun, H., Landreville, K.D., &Postelnicu, M. (2005, November). Comparing the effects of television advertising and debates on young citizens. Paper presented at the National Communication Association Convention, Boston 32. Mills, L., & Kaid, L. L. (2005, November). Ad watching on the Web: Objective And persuasive evaluation of political advertising in the 2004 campaign. Paper presented at the National Communication Association Convention, Boston 33. Trammell, K.D., & Kaid, L. L. (2005, November). Political cynicism, political Uses, and information efficacy among readers of celebrity blogs. Paper presented at the National Communication Association Convention, Boston. 34. Turner, M.M., & Kaid, L. L. (2005, November). Is there a mood congruence effect with political advertising? The interaction between mood and political ad type on attitudes toward candidates. Paper presented at the National Communication Association Convention, Boston. 35. Williams, A. P., & Kaid, L. L. (2005, August). Framing the 2004 U.S Presidential campaign: Defining moments in a heated election cycle. Paper presented at the American Political Science Association Conference, Washington, D.C. Kamhawi, Rasha 1. Kamhawi, R., Coffey, A. J., & Henderson, J. (2010). An experimental design and preliminary results for a cultural training system simulation. Proceedings of the 2010 Winter Simulation Conference, Baltimore, MD. 2. Coffey, A.J., Kamhawi, R., Fishwick, P., & Henderson, J. (2010, April). Living the experience vs. reading about it: The impact of virtual reality on sense of presence, memory and evaluations of the information. Paper to be presented at the annual meeting of the Broadcast Education Association (Interactive Media and Emerging Technologies Division), Las Vegas, NV. 3. Beck, D., Fishwick, P., Kamhawi, R., Coffey, A.J., Henderson, J., & Hamilton, B. (2009, August). Synthesizing presence: A cross-disciplinary review of the literature. Poster session presented at the meeting of the Association for Education in Journalism and Mass Communication. Boston, MA. 4. Fishwick, P., Coffey, A.J., Henderson, J., & Kamhawi, R. (2009, February). Technical review: Second China project. Presented to the Human Social, Cultural, and Behavioral Modeling Program Technical Meeting of the Office of the Secretary of Defense, Bedford, MA. Poster session and presentation (presentation given by Fishwick, poster session given by Coffey and Henderson. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 66 Kelly, Kathleen S. 1. Rosenstein, G. A., Kelly, K. S., & Laskin, A. V. (2007, August). Dimensions and models of investor relations practice: A national study of public relations’ neglected specialization. Paper (First Place High Density Session) presented to the Public Relations Division, Association for Education in Journalism and Mass Communication (AEJMC) National Convention, Washington, DC. (46% acceptance rate) 2. Waters, R. D., Kiousis, S., Hall, M. R., & Kelly, K. S. (2005, November). Agenda setting and charitable contributions: Testing the correlation between media coverage and donations to the tsunami relief efforts. Paper presented at the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Annual Conference, Washington, DC. 3. Waters, R. D., Kelly, K. S., & Walker, M. L. (2005, August). The practitioner roles of fund raising: An assessment of gender differences. Paper presented to the Public Relations Division, AEJMC National Convention, San Antonio, TX. (49% acceptance rate). Kim, Hyojin 1. Kim, H., & Park, S. (2011). Celebrity Endorsers in Direct-to-Consumer Pharmaceutical Advertising: The Effects of Congruence and Attribution of Motives, Presented at the Annual Conference of the American Academy of Advertising, Mesa, AZ, April 4-7. 2. Lin, J., & Kim, H. (2010), Measuring Levels of Interactivity across Teen Health Web Sites, Presented at the Annual Conference of Association for Marketing & Health Care Research, South Lake Tahoe, CA & NV, February 24-26. 3. Kim, H., Ball, J., & Stout, P. (March 2010). The effects of corporate credibility and endorser attributes on consumer responses to DTC advertising, accepted to present at the 2010 annual conference of AAA, Minneapolis, MN. 4. Morton, C., Kim, H., & Treise, D. (2009, May). Sex after 50: A qualitative study on mature women’s sexual health attitudes and beliefs. Accepted to present at the Annual Conference of International Communication Association, Chicago, IL. 5. Ritter, D., & Kim, H. (2009, March). Understanding beer brand choice and consumption behaviors among college students. Accepted to present at the Annual Conference of American Academy of Advertising, Cincinnati, OH. 6. Kim, H. (2008). Pharmaceutical companies as a source of health information: The effects of source, involvement, and interactivity of the Web site. Presented at the 2008 Annual Conference of American Academy of Advertising, San Mateo, CA. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 67 7. Kim, H. (2007, May). The Role of Interactivity in Changing Stereotypes of Mental Illness. Paper presented at the annual Conference of International Communication Association, Health Communication Division, San Francisco, CA. 8. Kim, H. (2007, April). The Effects of Interactivity on Involvement, Knowledge Acquisition and Attitude. Paper presented at the Annual Conference of American Academy of Advertising, Burlington, VT. 9. Stout, P. A., Nancy, J., & Kim, H. (2006). Can television contribute to mental illness stigma? : A look at prime-time television. Annual Conference of Center for Health Promotion and Diseases Prevention Research in Underserved Populations, Austin, TX. 10. Kim, H. (2006). Can the web site change social stereotype? : The effects of web site interactivity on stereotype change. Annual Conference of Association for Marketing & Health Care Research, Breckenridge, CO. Kim, Sora 1. Kim, S., & Lee, Y. (2011). I Know Ulterior Motives Behind Companies’ Corporate Social Responsibility: Exploring the Effects of Perceived CSR Motives and Issue Engagement on Consumer Responses, 2011 International Communication Associations (ICA) Conference, Boston, MA. 2. Kim, S., Kim, S. Y., & Sung, K. (2011) How Fortune 100 companies are employing corporate communication strategies on Facebook: Corporate ability versus corporate social responsibility, 2011 International Communication Associations (ICA) Conference, Boston, MA. 3. Kim, S., Avery, E. J., & Lariscy, R. W. (2010). Reputation Repair at the Expense of Providing Instructing and Adjusting Information Following Crises: Examining 18 Years of Crisis Response Strategy Research, Presented at 2010 Association for Education in Journalism and Mass Communication Annual Convention (AEJMC), Denver, CO. Kiousis, Spiro K. 1. Kim, J., Kiousis, S., & Xiang, Z. (2011). Agenda-Building and Agenda-Setting Effects in Business: Effects of Public Relations on Media and Customers' Online Opinion. Paper accepted for presentation to the Mass Communication Division at the annual International Communication Association conference in Boston, MA. 2. Kiousis, S., Park, J., Kim, J., & Go, E. (2011). Exploring the Role of Agenda-Building Efforts on Media Coverage and Policymaking Activity of Healthcare Reform. Paper accepted for presentation to the Public Relations Division at the annual International Communication Association conference in Boston, MA. 3. Kim. J., & Kiousis, S. (2011). The Role of Affect in Agenda Building for Public Relations: Implications for Public Relations Outcomes. Top-four student paper award. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 68 Paper accepted for presentation to the Public Relations Division at the annual International Communication Association conference in Boston, MA. 4. Kiousis, S., Laskin, A., & Kim, J. (2009) Congressional Agenda-Building: Examining the Influence of Congressional Communications from the Speaker of the House. Manuscript accepted for presentation to the Public Relations Division for the 2009 annual International Communication Association conference in Chicago, Illinois. 5. Moreno, A., Kiousis, S., & Humanes, M. (2009). Spanish 2004 elections and the March 11 Madrid Attacks: An Intercandidate Agenda-Setting Approach to the Strategic Campaigns of Parties and Its Impact on Electoral Outcomes. Manuscript accepted for presentation to the Political Communication Division for the 2009 annual International Communication Association conference in Chicago, Illinois. 6. Strömbäck, J., & Kiousis, S. (2008, August). Comparing Media Effects across Different Media Channels and Media Types. Paper presented to the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication for the annual convention in Chicago, Illinois. 7. Kim, S., & Kiousis, S. (2008, August). Linking Official National Web Sites and the National Brand Index from a Public Relations Perspective. Paper presented to the Public Relations Division of the Association for Education in Journalism and Mass Communication for the annual convention in Chicago, Illinois. 8. Hwang, J., & Kiousis, S. (2008, August). Mattel’s Toy Recall: The Influence of Government and Corporate Media Efforts on Media Coverage. Paper presented to the Public Relations Division of the Association for Education in Journalism and Mass Communication for the annual convention in Chicago, Illinois. 9. Golan, G., & Kiousis, S. (2008, August). Religion, Media Credibility and Support for Democracy in the Arab World. Paper presented to the Religion and Media Interest Group of the Association for Education in Journalism and Mass Communication for the annual convention in Chicago, Illinois. 10. Kiousis, S., Kim, S., Ostrowski, A., & McDevitt, M (2008). Competing for Attention: Comparing Information Subsidy Influence in Agenda Building during Election Campaigns. Manuscript accepted for presentation to the Public Relations Division of the International Communication Association for the 2008 annual conference in Montreal, Canada. 11. Kaid, L., Page, J., & Kiousis, S. (2007, September) Digital Political Media Resource Repository. Presented to the annual American Political Science Association conference in Chicago, IL. 12. McDevitt, S., & Kiousis, S. (2007, August). Political Socialization Upside Down: The Adolescent’s Contribution to Civic Parenting. Paper presented to the Communication UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 69 Theory and Methodology Division for the annual Association for Education in Journalism and Mass Communication convention held in Washington, DC. 13. McDevitt, S., & Kiousis, S. (2007, August). Origins of Dutiful Voting and Defiant Activism: The Parent Path and Peer Path to Adolescent Civic Identity. Paper presented to the Communication Theory and Methodology Division for the annual Association for Education in Journalism and Mass Communication convention held in Washington, DC. 14. Kiousis, S. & Strömbäck, J. (2007, August). The White House and Public Relations: Examining the Linkages between Presidential Communications and Public Opinion. Paper presented to the Public Relations Division for the annual Association for Education in Journalism and Mass Communication convention held in Washington, DC. 15. Hong, Y. & Kiousis, S. (2007, May). Relationship Maintenance with Financial Publics: An Analysis of Investor Relations on Small Companies’ Web Sites. Paper presented to the Public Relations Division for the annual International Communication Association conference in San Francisco, CA. 16. Kiousis, S. & McDevitt, M. (2007, May). Agenda-Setting and Behavior: Impacts on Adolescent Political Activism. Paper presented to the Political Communication Division for the annual International Communication Association conference in San Francisco, CA. 17. Postelnicu, M., & Kiousis, S. (2006, November). Using the Internet to Persuade LowInvolvement Publics: A Content Analysis of Persuasive Appeals in Get-Our-the-Vote Web Sites. Paper presented to the Political Communication Division for the annual National Communication Association convention in San Antonio, Texas. 18. Postelnicu, M., & Kiousis, S. (2006, August). Talking to Young Voters: A Content Analysis on Web sites of Get-Out-the-Vote Organizations. Paper presented to the Mass Communication and Society Division for the annual Association for Education in Journalism and Mass Communication convention in San Francisco, CA. 19. Kiousis, S., Popescu, C., & Mitrook, M. (2006, August). Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance from an Agenda-Building and AgendaSetting Perspective. Paper presented to the Public Relations Division for the annual Association for Education in Journalism and Mass Communication convention in San Francisco, CA. 20. Kiousis, S., & McDevitt, M. (2006, August). Agenda-Setting and Voter Turnout: Implications for Political Socialization. Paper presented to the Communication and Theory Division for the annual Association for Education in Journalism and Mass Communication convention in San Francisco, CA. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 70 21. Danner, B., & Kiousis, S. (2006, August). Persuasion and Ethics: Towards a Taxonomy of Ends and Means. Paper presented to the Public Relations Division for the annual Association for Education in Journalism and Mass Communication convention in San Francisco, CA. 22. Stromback, J., Mitrook, M. A., & Kiousis, S., (2006). Bridging two schools of thought: Applications of public relations theory to political marketing. Research paper presented to the Public Relations Division of the International Communication Association annual conference, Dresden, Germany. 23. Stromback, J., Mitrook, M. A., & Kiousis, S., (2006). Bridging two schools of thought: Applications of public relations theory to political marketing. Research paper presented to the International Political Marketing annual conference, Cyprus. 24. Mitrook, M. A., Seltzer, T., & Kiousis, S., Popescu, C., & Shields, A. (2006). First- & Second-level agenda-building and agenda-setting effects: Terrorism, the president, and the media. Research paper presented to the Political Communication Division of the International Communication Association annual conference, Dresden, Germany. 25. Kiousis, S, & Shields, A. (2006, June). Intercandidate Agenda-Setting in Presidential Elections: Issue and Attribute Agendas in the 2004 Campaign. Paper presented to the Public Relations Division of the annual International Communication Association conference in Dresden, Germany. 26. Lim, J., Lin, S.Y., Ferguson, M.A., & Kiousis, S. (2006, June). Corporate Social Responsibility (CSR) Campaigns as Issues Management: The Effect of Message Sidedness on CSR Perceptions and Attitudes toward the Company. Paper presented to the Public Relations Division of the annual International Communication Association conference in Dresden, Germany. 27. Lim, J. S., Lin, S. Y., Ferguson, M. A., & Kiousis, S. (2006, June). The effect of message sidedness on CSR perceptions and company evaluations. Presented at the 2006 International Communication Association conference, Dresden, Germany. 28. Waters, R. D., Kiousis, S., Hall, M. R., & Kelly, K. S. (2005, November). Agenda setting and charitable contributions: Testing the correlation between media coverage and donations to the tsunami relief efforts. Paper presented at the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Annual Conference, Washington, DC. 29. Trammell, K. & Kiousis, S. (2005, August). .Agenda-Setting and Blogs: Issue and Attribute Salience Influence on Celebrity Web Sites. Paper presented to the Communication Technology and Policy Division for the Association for Education in Journalism & Mass Communication annual convention, San Antonio, TX. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 71 30. Min, Y., Evatt, D., Ghanem, S., Kiousis, S., McCombs, M., & Takeshita, T. (2005, August). Using a Split-Ballot Survey to Explore the Robustness of the “M.I.P” Question in Agenda-Setting Research: A Methodological Study. Paper presented to the Communication Theory and Methodology Division for the Association for Education in Journalism & Mass Communication annual convention, San Antonio, TX. 31. McDevitt, M. & Kiousis, S. (2005, August). Awakening the Civic Parent: The School and Family in Political Socialization. Paper presented to the Mass Communication and Society Division for the Association for Education in Journalism & Mass Communication annual convention, San Antonio, TX. 32. Golan, G., Kiousis, S, & McDaniel, M. (2005, August). Second-Level Agenda-Setting and Political Advertising: Investigating the Transfer of Issue and Attribute Saliency during the 2004 U.S. Presidential Election. Paper presented to the Mass Communication and Society Division for the Association for Education in Journalism & Mass Communication annual convention, San Antonio, TX. 33. McDevitt, M., Kiousis, S. (2005). Experiments in Political Socialization: Kids Voting USA as a Model for Civic Education Reform. Final report to the John S. and James L. Knight Foundation. Lee, Moon J. 1. Son, H. S., Park, Y. E., & Lee, M. J. (2011). Influence of Message Framing on Decision to Get Immunized base on Risk-Taking Tendency, Paper presented at the meeting of International Communication Association, Boston. 2. Kim, J., & Lee, M. J. (2011). Do Shy People Feel Less communication Apprehension Online? The effects of Virtual Reality on the Relationship between Personality Characteristics and Communication Outcomes, Paper presented at the meeting of International Communication Association, Boston. 3. Bisch, S. & Lee, M. (2009), Does Violent Video Game Play Influence Players’ Aggressive Thoughts? An investigation based on Sensation Seeking Tendency, Paper presented at the Association for Education in Journalism and Mass Communication, Boston. 4. Lim, J., Lee, M., Chae, H. J. (2009). Voters’ Attribution of Responsibility for a Political Sex Scandal and Opinions about the Impeachment: Two logit models, Poster presented at the Association for Education in Journalism and Mass Communication, Boston. 5. Hust, S., Lee, M. J., & Haase-Reed, A. (2007, August). The potential for crime dramas to education: The association between watching popular crime dramas and knowledge about sexual violence. Paper presented the Association for Education in Journalism and Mass Communication, Washington D. C. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 72 6. Lee, M. J., Hust, S., Zhang, L. & Zhang, Y. (2007, August). Effects of TV Sexual vs. Physical Violence against Women Portrayed in Crime Drama on Viewers’ Gender and Sexual Attitudes. Poster presented at the Association for Education in Journalism and Mass Communication, Washington D. C. 7. Reagan, J., Lee, M., & Zhang, Y. (2007). The Usefulness of Scales Measuring Internet Dependency and Addiction. Presented at MAPOR Conference, Chicago. 8. Arganbright, M. & Lee, M. J. (2007). Effects of Hip-Hop music video exposure on the sexual attitudes of young adults. Paper presented at the meeting of International Communication Association, San Francisco, CA. 9. Lee, M. J. & Shin, M. (2006, October). Fear versus humor: College risk takers' physiological, cognitive and emotional responses to anti-alcohol abuse PSAs. Poster session presented at the meeting of the Society for Psychophysiological Research, Vancouver BC, Canada. 10. Lee, M. J. & Zhang, Y. (2006, August). The effects of anti-tobacco messages based on source credibility: Government agencies versus tobacco companies. Poster session presented at the meeting of the Association for Education in Journalism and Mass Communication, San Francisco, CA. 11. Lee, M. J., Bichard, S., & Wells, J. (2006, August). College students' body image dissatisfaction in relation to media consumption. Poster session presented at the meeting of the Association for Education in Journalism and Mass Communication, San Francisco, CA. 12. Lee, M. J. & Hutchen, M (2005, August). Effects of self-efficacy statements in humorous anti-alcohol abuse ads. Paper presented at the meeting of the Association for Education in Journalism and Mass Communication, San Antonio, CA. 13. Hutchen, M., Lee, M. J., & Chen Y. (2005, August). Effects of positive vs. negative selfefficacy statements in humorous anti-alcohol abuse ads. Paper presented at the meeting of the Association for Education in Journalism and Mass Communication, San Antonio, CA. Leslie, Michael 1. Leslie, M. (2011). Africa Connected: Technologies of Liberation and Subjugation in the 21st Century. Spring Meeting of the Southeast Regional Network for African Studies. University of Florida, January 29-31, 2011. 2. Leslie, M. (2010, March). International Politics and Unmasking Racism: The Case of Memin Pinguin. Presented to the 4th Annual Critical Race Studies Symposium on Intersectionality: Challenging Theories, Reframing Politics, Transforming Movements, UCLA Law School, Los Angeles, CA, 2010. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 73 3. Leslie, M. (2009, January). A Tale of Two Cities: Comparing Racial Representation in the Popular and Elite Press of Cali, Colombia. 58th Annual Conference, Center for Latin American Studies, UF. 4. Leslie, M. (2005, November). Using Videoconferencing for teaching and learning About Africa. Annual Meeting of the African Studies Association, Washington, D.C. Lewis, Norman, P. 1. Lewis, N.P., & Zhong, B. (2011, August). The psychology of plagiarism. Presented at the AEJMC national conference, St. Louis, MO. 2. Lewis, N.P., Starr, J., Takata, Y., & Xie, Q. (2011, August). Distinctions in covering BP oil spill suggest a maturing press. Presented at the AEJMC national conference, St. Louis, MO. 3. Lewis, N.P.; Neely, J. & Gao, F. (2010, August). Editor Blogs: Ample Commentary, Little Transparency. Presented at the AEJMC national conference, Denver, CO. 4. Lewis, N.P. (2009, March). Do plagiarists differ in personality? Presented at the AEJMC Southeast Colloquium, Oxford, MS. 5. Walsh-Childers, K.; Lewis, N.P., & Neely, J. (2008, August). Twice victimized: Lessons from the media mob at Virginia Tech. Presented at the AEJMC annual conference, Chicago. 6. Lewis, N.P. (2006, October). The myth of Spiro Agnew’s “nattering nabobs of negativism.” Presented at the American Journalism Historians Association annual conference, Wichita, KS. 7. Lewis, N.P. (2006, August). Newspaper plagiarism trends since Jayson Blair. Presented at the AEJMC annual conference, San Francisco. 8. Lewis, N.P. (2006, March). From cheesecake to chief: Newspaper editors’ slow acceptance of women as seen through the ASNE Bulletin. Presented at the spring joint meeting of the AJHA and AEJMC history division, New York, NY. Martinez, Belio A. Jr. 1. Selepak, A., & Martinez, B. (2010, August). Power and Violence in Angry Aryan Song Lyrics: Exploring the recruiting strategies of the White Power movement. – Paper presented to the Association for Education in Journalism & Mass Communication annual convention – Denver, CO. 2. Kim, M., & Martinez, B. A., Jr. (2009, May). Going Glocal: A Visual Content Analysis of Parent and Local Web Sites for U.S. Brands. – Paper to be presented to the Visual UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 74 Communication Studies Division for the annual International Communication Association conference, Chicago, IL. 3. Martinez, B., & Dowling, S. (2008, August). Strategies for Engaging Ethnic Minorities: A Survey of the Public Relations and Mass Communications Literature. – Paper presented to the Public Relations Division for the Association for Education in Journalism & Mass Communication annual convention – Chicago, IL. 4. Molleda, J.C., Martinez, B., & Suárez, A.M. (2007, August). Building multi-sector partnerships for progress with strategic, participatory communication: a case study from Colombia. Paper presented at the 2007 Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Public Relations Division, Washington, D.C. 5. Martinez, B. Jr. (2007, May). Emerging Cultural Paradigm in Public Relations Strategies for Social Change. Presented to the Public Relations Division for the International Communication Association annual convention, San Francisco, CA. 6. Martinez, B. (2006, August). Culture-Framing of Healthcare Coverage by Florida Latinos: Using Etic/Emic Analysis to Inform Public Relations Strategies – Paper presented to the Public Relations Division of the Association for Education in Journalism & Mass Communication annual convention, San Francisco, CA. 7. Martinez, B. (2006, June). Public Relations Development Campaign Strategies for Mobilizing Florida Latinos: Political Framing of Healthcare Coverage Issue – Paper presented to the International & Development Communication Division for the International Communication Association annual convention – Dresden, Germany – June 2006.. McAdams, Mindy J. 1. Armstrong, C.L., & McAdams, M. J. (2008. November). Blogs of Information: How Gender Cues and Individual Motivations Influence Perceptions of Credibility. Presented at the Midwest Association of Public Opinion Research Annual Conference in Chicago, Illinois. 2. Armstrong, C., & McAdams, M. (2006, August). Believing Blogs? Examining the Influence of Gender Cues on Credibility. Paper presented at AEJMC national convention, San Francisco. Mitrook, Michael A. 1. Oyer, S., & Mitrook, M. A. (2009). Effects of interactive online media type and crisis type on public trust during organizational crisis. Research paper presented to the Public Relations Division at the Association for Education in Journalism and Mass Communication national convention, Boston, MA. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 75 2. Day, A. G., Mitrook, M. A., & Lieber, P. S. (2008). Advertising corporate social responsibility initiatives: Linking third-person perceptions with behavioral intentions. Research paper presented to the Public Relations Division of the International Communication Association annual conference, Montreal, Canada. 3. Seltzer, T., & Mitrook M. A. (2008). The whole picture: Coorientational measurement of direct and meta-perspectives in an organization-public relationship. Research paper presented to the Public Relations Division at the Association for Education in Journalism and Mass Communication national convention, Chicago, IL. 4. Cunningham, J., & Mitrook, M. A. (2007). The contingency integration matrix: A public relations crisis communication tool. Research paper presented to the Public Relations Division at the Association for Education in Journalism and Mass Communication national convention, Washington, DC. 5. Biondich, K., & Mitrook, M. A. (2007). Operation lemonade: Opus Dei’s public relations campaign in response to the Da Vinci Code. Research paper presented to the Religion and Media Interest Group at the Association for Education in Journalism and Mass Communication national convention, Washington, DC. 6. Seltzer, T., & Mitrook, M. A. (2006). Uses and gratification in the blogosphere: Identifying motives, antecedents, and outcomes of weblogs. Research paper presented to the Communication and Technology Division at the Association for Education in Journalism and Mass Communication national convention, San Francisco, CA. 7. Mitrook, M. A., & Danner, B. (2006). The academy versus the profession: A comparative analysis of ethical discussion in public relations publications. Research paper presented to the Public Relations Division at the Association for Education in Journalism and Mass Communication national convention, San Francisco, CA. 8. Kiousis, S., Popescu, C., & Mitrook, M. (2006, August). Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance from an Agenda-Building and AgendaSetting Perspective. Paper presented to the Public Relations Division for the annual Association for Education in Journalism and Mass Communication convention in San Francisco, CA. 9. Danner, B., & Mitrook, M. A., (2006). Ethical discussion in three U.S. public relations trade publications: A content analysis. Research paper presented to the Public Relations Division of the International Communication Association annual conference, Dresden, Germany. 10. Stromback, J., Mitrook, M. A., & Kiousis, S., (2006). Bridging two schools of thought: Applications of public relations theory to political marketing. Research paper presented to the Public Relations Division of the International Communication Association annual conference, Dresden, Germany. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 76 11. Stromback, J., Mitrook, M. A., & Kiousis, S., (2006). Bridging two schools of thought: Applications of public relations theory to political marketing. Research paper presented to the International Political Marketing annual conference, Cyprus. 12. Mitrook, M. A., Seltzer, T., & Kiousis, S., Popescu, C., & Shields, A. (2006). First- & Second-level agenda-building and agenda-setting effects: Terrorism, the president, and the media. Research paper presented to the Political Communication Division of the International Communication Association annual conference, Dresden, Germany. 13. Seltzer, T. C., & Mitrook, M. A. (2005). The influence of expert opinion on media coverage of the Heisman Trophy race. Research paper presented to the Newspaper Division at the Association for Education in Journalism and Mass Communication national convention, San Antonio, Texas. 14. Danner, B., & Mitrook, M. A. (2005). Ethical discussion in peer reviewed public relations journals: A content analysis. Research paper presented to the Public Relations Division at the Association for Education in Journalism and Mass Communication. Molleda, Juan-Carlos 1. Lim, H.J., & Molleda, J.C. (2011, May). Who is more credible? Comparing the influence of state and nonstate actors on public diplomacy and communication with experimental research. Paper accepted for presentation at the International Communication Association 61th Annual Conference, Division of Public Relations. Boston, USA. 2. Jain, R., & Molleda, J.C. (2010, June). Coordination and control of global public relations after international mergers and acquisitions: A Delphi panel investigation. Paper accepted for presentation at the International Communication Association 60th Annual Conference, Division of Public Relations, Singapore. 3. Kim, J.Y., & Molleda, J.C. (2009, August). A quantitative analysis of governments’ use of interactive media in international public relations. Paper presented at the Association for Education in Journalism & Mass Communication’s 92nd Annual Convention, Division of Public Relations, Boston, USA. (First-Place Research Paper) 4. Lim, H., & Molleda, J.C. (2009, May). The influence of a cross-national conflict shift on a transnational corporation’s host customers. Paper presented at the International Communication Association 59th Annual Conference, Division of Public Relations, Chicago, USA. 5. Molleda, J.C., Solaun, L., & Parmelee, K. (2008, October). Advancing the theory of cross-national conflict shifting: An analysis of international news agencies’ coverage of lead-tainted toys from China. Paper presented at the InterAmericas Council Congress of the Americas II, co-sponsored by ICA, Mexico City, Mexico. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 77 6. Odubela, T., & Molleda, J.C. (2008, May). Coercive isomorphic pressures of the socioeconomic and political environment on public relations practices in Nigeria. Paper accepted for presentation at the 58th Conference of the International Communication Association, Division of Public Relations, Montreal, Canada. 7. Molleda, J.C., & Roberts, M. (2008, March). The value of “authenticity” in glocal public relations: The new Juan Valdez campaign. Paper accepted for presentation at the 11th International Public Relations Research Conference, Miami, Florida. 8. Laskin, A.V., & Molleda, J.C. (2007, October). Third-person effect, corporate social responsibility, and corporate perception. Paper presented at the 72nd Annual Convention of the Association for Business Communication, Washington, DC. 9. Molleda, J.C., Martinez, B., & Suárez, A.M. (2007, August). Building multi-sector partnerships for progress with strategic, participatory communication: a case study from Colombia. Paper presented at the 2007 Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Public Relations Division, Washington, D.C 10. Molleda, J.C., & Laskin, A. (2007, May). Coordination and control of global public relations to manage cross-national conflict shifts: a multidisciplinary theoretical perspective for research and practice. Paper presented at the 57th Conference of the International Communication Association, Division of Public Relations, San Francisco. 11. Molleda, J.C., & Laskin, A. (2006, November). International public relations body of knowledge: a content analysis of academic publications. Paper presented at the 92nd Annual Convention of the National Communication Association, San Antonio, Texas. 12. Moreno, A., & Molleda, J.C. (2006, June). The Impact of the socioeconomic and political environments on public relations in Mexico. Paper presented at the 56th Conference of the International Communication Association (Top-three faculty papers), Division of Public Relations. Dresden, Germany. 13. Molleda, J.C., & Moreno, A. (2006, June). Comparative, contextualized research in Colombia, México and Venezuela: Balancing public relations with socioeconomic and political environments in transition. Paper presented at the 56th Conference of the International Communication Association, Division of Public Relations. Dresden, Germany. Morris, Jon D. 1. Jin, C.H., Villegas, J., & Morris, J. (2007). The Role of Animation in a Classical Conditioning Mechanism: Exploring Its Implications in the Tripartite Attitudinal Model. Paper presented at the American Academy of Advertising Annual Conference, Burlington, VT. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 78 2. Goodman, R., Morris, J., & Sutherland, J. (2006, August). Is Beauty A Joy Forever? Young Women’s Emotional Responses to Varying Types of Beautiful Advertising Models. Paper presented at the AEJMC 2006, San Francisco. Morton, Cynthia R. 1. Park, S., Kim, Y, & Morton, C. (2010). Are Responsible Drinking Campaigns Done Responsibly?: The “Effectiveness of Alcohol Industry-Sponsored Advertising Campaigns. Presented at the Association for Education in Journalism and Mass Communication convention, Denver, CO (August 4-7) 2. Xiang, L., Roberts, M., Morton, C., & Zhang, Y. (2009, May). Animals in AwardWinning TV Commercials: Cultural Comparisons of China and the United States, accepted for presentation at the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China, May 27-30. 3. Morton, C., Kim, H., & Treise, D. (2009, May). Sex after 50: A qualitative study on mature women’s sexual health attitudes and beliefs. Accepted to present at the Annual Conference of International Communication Association, Chicago, IL. 4. Chen, T. & Morton C. (2008, May). Portrayals in the Mature Market in Taiwanese Advertising. Paper presented at the International Communication Association, Montreal, CANADA. Robinson, Jennifer A. 1. Robinson, J. A. (2006, December). Sensation seeking, issue involvement and fantasy proneness as moderators of terrorism-related risk perception. Paper presented to the Society for Risk Analysis Annual Meeting, Baltimore, MD. 2. Waters, R., & Robinson, J. A. (2006, August). Blogging 101: Issues and approaches to teaching blog management in public relations courses. Paper presented to the Public Relations Division, AEJMC Annual Convention, San Francisco, CA. 3. Robinson, J. A. (2006, August). Beyond government: Civil society groups as risk communicators in a natural disaster. Panel presentation, Public Relations Division, AEJMC Annual Convention, San Francisco, CA. 4. Robinson, J. (2005, December). Modeling the impact of affect on risk perception in a terrorism-related media context. Paper presented to the Society for Risk Analysis Annual Meeting, Orlando, FL. 5. Robinson, J. (2005, August). Science-based case studies in communications: Assisting students to see science in context. Teaching panel presentation at the AEJMC Annual Convention, San Antonio, TX. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 79 6. Robinson, J. (2005, August). Who’s covering sustainable development? Cross-national differences in the media coverage of a multilateral U.N. conference. Paper presented to the International Communication Division, AEJMC Annual Convention, San Antonio, Robinson, Judy L. 1. Gao, F. & Robinson, J. L. (2009, November). Wikinews in a China box: Measuring a new model of journalism in China. Presented at National Communication Association Convention, Chicago, IL. 2. Robinson, J. L., & Dodd, J. E. (2005, August). Use of Handheld Computers in a Study of University Communications Students. Presented at the AEJMC Convention, Scholastic Journalism Division, San Antonio, Texas. Rodgers, Ronald R. 1. Rodgers, R.R. (2010, August). One of the most crying needs of the present time”: The call for a Christian daily newspaper, presented to the Religion and Media Interest Group at the annual meeting of the Association for Education in Journalism & Mass Communication, Denver, Colorado. 2. Rodgers, R.R. (2008, August). The press, pulpit and public opinion: The clergy’s conferral of power and the concomitant call for a journalism of advocacy in an age of reform. For presentation at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago, IL. 3. Rodgers, R.R. (2007, October). The old order and the new: Visions of the newspaper’s past vs. its present, 1890-1923, presented to the 27th American Journalism Historians Association annual conference in Richmond, Virginia. Honorable mention for Outstanding Faculty Paper. 4. Rodgers, R.R. (2007, August). Desiderata across the decades: Conversations about a civic-minded model of newspapering, presented to the Civic and Citizen Journalism Interest Group at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C. 5. Rodgers, R.R. (2007, August). Goodness isn’t news: The Sheldon Edition and the national conversation defining journalism’s responsibility to society, presented to the Religion and Media Interest Group at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C. 6. Rodgers, R.R. (2006, August) The Newspaper With a Conscience: Discourse on Journalism's Responsibility to Society and Civic Life in the Late 19th and Early 20th Century. Paper presented to the Civic & Citizen Interest Group of the Association for Education in Journalism and Mass Communication at the 2006 national convention, San Francisco, California. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 80 7. Rodgers, R.R. (2005, August). OhmyNews and its citizen journalists as avatars of a postmodern marketplace of ideas, presented to the Civic Journalism Interest Group at the annual meeting of the Association for Education in Journalism & Mass Communication, San Antonio, Texas. 8. Rodgers, R.R. (2005, August). Keeping step to the music of the drums: Editor & Publisher and the problems of journalism in the war years and beyond, 1914-1923, presented to the History Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Antonio, Texas. 9. Rodgers, R.R. (2005, August). Journalism is a loose-jointed thing: A content analysis of Editor & Publisher’s discussion of journalistic conduct prior to the Canons of Journalism, 1901-1922, presented to the Newspaper Division at the annual meeting of the Association for Education in Journalism & Mass Communication, San Antonio, Texas. Sutherland, John C. 1. Lee, C., Jarvin, V. & Sutherland, J. (2011). Profiling Social Media Users: Who Is Most Responsive to Marketing Attempts? Paper presented at the 2011 Conference of the American Academy of Advertising. Mesa, Arizona. April 2011. 2. Mueller, T. & Sutherland, J. C. (2008, March). Heroes and Villains: Fan involvement and the pursuit of the elusive fan. Paper presented at the American Academy of Advertising Conference, San Mateo, CA. 3. Duke, L., Sutherland, J., Abernethy, A. and Ghanimi, Z. (2007). How brief?: A content analysis of creative briefs from 153 top US agencies. Presented at the annual American Academy of Advertising Conference, Burlington, Vermont. 4. Marshall, S., Roberts, M., & Sutherland, J. (2007, April). Message Strategy and Executional Element Associations in Television Commercials from EFFIE Award Winning Campaigns from 1999 to 2004. Paper presented at the 2007 Conference of the American Academy of Advertising, Burlington, VT. 5. Goodman, R., Morris, J., & Sutherland, J. (2006, August). Is Beauty A Joy Forever? Young Women’s Emotional Responses to Varying Types of Beautiful Advertising Models. Paper presented at the AEJMC 2006, San Francisco. 6. Ghanimi, Z., Duke Cornell, L., Sutherland, J. and Abernethy, A. (2006). Briefing the big winners: An analysis of creative briefs from Clio-winning agencies. American Academy of Advertising Conference, Reno. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 81 Treise, Debbie M. 1. Takata, Y., Shorr, R., Jemmott, K., Oliver, D., Haines, T., Treise, D. (2011). Is there a role for “the patient” in patient safety?: The case for activating hospitalized patients and their caregivers to prevent fall. 2. Treise, D., Rausch, P., Perencevich, E., Shorr, R. (2011). Exploring public perceptions of MRSA: Knowledge, attitudes and behaviors among recent surgical patients. Paper presented at the AMHCR annual conference, Steamboat Spring, CO. 3. Rausch, P., Treise, D., Shorr, R. (2009). Baby boomers and health: Eleven years of heart disease content in mass circulation magazines. Paper presented at the AEJMC conference, Boston, MA, August. 4. Rausch, P., Treise, D., Edwards, H., Perencevich, E. (2009). Bad bugs: U.S. newspaper coverage of antibiotic resistant staph bacteria 1998-2007. Paper presented at the AEJMC conference, Boston, MA, August. (Best paper award – newspaper division). 5. Treise, D. Uphold, C., Beyth, R., Wing, K. Shorr, R. (2009). Activating patients to improve healthcare: Interdisciplinary approach to the management of high-risk elders. Nationwide video conference with the Department of Veteran Affairs. 6. Morton, C., Kim, H., & Treise, D. (2009, May). Sex after 50: A qualitative study on mature women’s sexual health attitudes and beliefs. Accepted to present at the Annual Conference of International Communication Association, Chicago, IL. 7. Shorr, R., Rausch, P., Treise, D., Fegg. V., Kessler, L. (2009). “Ask for Ace” Video Development: Assessing Patient Knowledge and Decision Making About Congestive Heart Failure. Paper presented at the Association for Marketing and Health Care Research, WY, February. 8. Uphold, C., Wilson, D., Beyth, R., Treise, D., & Shorr, R. (2008). Direct-to-consumer approach to improve outcomes in atrial fibrillation. Presented at the QUERI national meeting. 9. Rausch, P., Treise, D., Price, Y., & Shorr, R. (2008, February). What the media are saying to aging Americans: A decade of heart disease content in mass circulation magazines. Association for Marketing and Health Care Research annual conference, Utah. 10. Treise, D. (2007, August). Maximizing the impact of science, health, risk and crisis communication research, NIH preconference Science Communication Interest Group: A campaign to increase willingness of African Americans to participate in clinical cancer trials. Paper presented at the Association for Education in Journalism and Mass Communication conference, Washington, DC. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 82 11. Treise, D. & Rausch, P., & Dodd, J. (2007). Discovery’s National Body Challenge: Applying the Transtheoretical Model to diet and exercise. Association for Marketing and Health Care Research annual conference, March 2007, Jackson Hole, WY. 12. Treise, D., Rausch, P., Dodd, J.E. & Weigold, M. (2007, March). Transtheoretical Model as a Method of Analyzing the 2005 Discovery Health Challenge Body Challenge. Proceedings of the Advances in Health Care Research Conference. 13. Dunbar, L., LaVista, J., Ritho, J. De Leon, J., Hartzema, A., Treise, D., & Lottenberg, R. (2006, September). Evaluation of an Educational Video to Enhance the Use of Hydroxyurea Sickle Cell Disease Association of America 34th Annual Convention, Dallas, Texas, September 27–30, 2006. 14. Treise, D. & Rausch, P. (2006). The Prescription Pill Paradox: Nurse Practitioners’ Perceptions about Direct to Consumer Advertising. Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO. 15. Treise, D. & Weigold, M. (2006). Underrepresented voices: Focus groups for understanding low participation rates of African Americans in clinical cancer trials. Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO. 16. Weigold, M. & Treise, D. (2006). Full participation: A survey comparing black and white perceptions of and interest in clinical cancer trials. Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO. Tripp, Bernell E. 1. Tripp, B. E. (October 2009). ‘Sable Divinities’: Racial Caricatures and Concepts of Identity in Early 19th-Century Philadelphia, presented at the American Journalism Historians Association annual national convention, Birmingham, AL. 2. Tripp, B. (2007, October). Activism, Integration, and the Abolition of the Negro School in Boston in the 1840s. Paper presented at the American Journalism Historians Association annual national convention, Richmond, Va. 3. Tripp, B.E. (2006, October). The First Freedom Movement: Constructing Identity Through National Conventions and the Black Press, 1820s-1830s. Paper presented at the American Journalism Historians Association annual national convention. Villegas, Jorge 1. Jung, W. S., & Villegas, J. (2009). Frame Analysis of the Salmonella Outbreak: Before and After the CDC Announcement, Association for Marketing and Health Care Research, Jackson, WY. February. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 83 2. Jung, W. S., & Villegas, J. (2009) The Influence of Message Framing, Involvement, and Nicotine Dependence on Effectiveness of Anti-Smoking Public Service Announcements, American Academy of Advertising Annual Conference, Cincinnati, OH. 3. Kim, Y., & Villegas, J. (2009). Effect of Emotional Attachment to a Brand on Credibility of Information Sources, American Academy of Advertising Annual Conference, Cincinnati, OH. 4. Villegas, J., Lemanski, J., & Valdez, C. (2009). Marianismo and Machismo: The Portrayal of Females in Mexican TV Commercials, American Academy of Advertising Annual Conference, Cincinnati, OH. 5. Villegas, J. (2007). Emotional Response to Advertising Drama in Hispanic Television. Paper presented at the, American Academy of Advertising Annual Conference, Burlington, VT. 6. Jin, C.H., Villegas, J., & Morris, J. (2007). The Role of Animation in a Classical Conditioning Mechanism: Exploring Its Implications in the Tripartite Attitudinal Model. Paper presented at the American Academy of Advertising Annual Conference, Burlington, VT. Walsh-Childers, Kim 1. Walsh-Childers, K., & Braddock, J. (2011). “Competing with the conventional wisdom: Newspaper coverage of medical overtreatment.” Presented in the Communicating Science, Health and Environmental Risk Division at the AEJMC annual convention in St. Louis, MO. 2. Walsh-Childers, K., & Edwards, H. (2010). “What black women need to know?” Breast cancer coverage in African-American magazines. Presented in the Magazine Division at the AEJMC annual convention in Denver, CO, August 2010. An earlier version was the top paper in the Magazine Division for the AEJMC Southeast Colloquium, Chapel Hill, NC. 3. Walsh-Childers, K., Dailey,A., Burg,M.A., Livingston, M., & Xu, X. (2009, September). Geographic differences in women’s use of the Internet for health and cancer information. Presented at the HINTS Data Users Conference, Silver Spring, MD. 4. Walsh-Childers, K.; Lewis, N.P., & Neely, J. (2008, August). Twice victimized: Lessons from the media mob at Virginia Tech. Presented at the AEJMC annual conference, Chicago. 5. Walsh-Childers, K., & Edwards, H. (2009, August). Fighting – or Fueling – the Fear? Breast Cancer Coverage in Consumer Magazines. Presented at the annual convention of the Association for Education in Journalism & Mass Communication, Boston, MA. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 84 6. Walsh-Childers, K., & Edwards, H. (2007). Power, Knowledge, and Hope: The Framing of Breast Cancer in Women’s and Consumer Health Magazines. Presented at the annual convention of the Association for Education in Journalism & Mass Communication, Washington, D.C. Weigold, Michael F. 1. Treise, D., Rausch, P., Dodd, J.E. & Weigold, M. (2007, March). Transtheoretical Model as a Method of Analyzing the 2005 Discovery Health Challenge Body Challenge. Proceedings of the Advances in Health Care Research Conference. 2. Treise, D. & Weigold, M. (2006). Underrepresented voices: Focus groups for understanding low participation rates of African Americans in clinical cancer trials. Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO. 3. Weigold, M. & Treise, D. (2006). Full participation: A survey comparing black and white perceptions of and interest in clinical cancer trials. Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO. Zerba, Amy 1. Zerba, A. (2010).Why Some Young Adults Dislike Print Newspapers and Their Ideas for Change. Paper presented to the Association for Education in Journalism & Mass Communication annual convention – Denver, CO. Zheng, Lu 1. Zheng, L., & Phelps, J.E. (2011, forthcoming).Exploring individual moderators of the Transportation-Imagery Model in narrative advertising. The Proceedings of the 2011 Conference of the American Academy of Advertising. Mesa, Arizona: American Academy of Advertising. 2. Zheng, L., & Phelps, J.E. (2011, forthcoming).Revising the Transportation-Imagery Model and expanding understanding of persuasion via narrative advertising. The Proceedings of the 2011 Conference of the American Academy of Advertising. Mesa, Arizona: American Academy of Advertising. Research Awards and Other National Honors As a quality measure of the scholarly work produced by the College, the following section provides a list of research related awards given to the College. A total of 41 research paper awards have been presented to members of the College from the AEJMC national conferences during this period. 1. Relative Effectiveness of Prior Corporate Ability vs. Corporate Social Responsibility Associations on Public Responses in Corporate Crises UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 85 Sora Kim 2. Revisiting the Effectiveness of Base Crisis Response Strategies in Comparison of Reputation Management Crisis Responses Sora Kim and Kang Hoon Sung 3. Are We Teaching Them to Be CSR Managers? Examining Students’ Expectations of Practitioner Roles in CSR Rajul Jain and Lawrence Winner 4. Framing the Direct-to-Consumer Genetic Testing Issue in the U.S. and British Print Media Jihye Kim 5. Impact of Corporate Social Responsibility on Consumers’ Attribution of a Crisis Responsibility: A Buffer Against Reputation Withdrawal or a Backfire Hanna Park 6. The Texting and E-mailing of Fighting Words Clay Calvert 7. Reaching Out: Newspaper Credibility Among Younger Readers Cory Armstrong 8. Is Beauty a Joy Forever? Young Women’s Emotional Responses to Varying Types of Beautiful Advertising Models J. Robyn Goodman, Jon Morris and John Sutherland 9. Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance from an AgendaBuilding and Agenda-Setting Perspective Spiro Kiousis, Cristina Popescu and Michael Mitrook 10. Effects of Endorser Credibility and Message Typicality on Delayed Attitude Change Joon Soo Lim 11. The Effects of Mr. and Mrs. Reeve on Public Health and Social Issues: Celebrity Identification and Parasocial Interaction Bumsub Jin 12. Competitive Advantages of the Mobile Advertising Industry: A Comparative Study Between U.S. and Korea SangMi Lee and Jennifer L. Lemanski 13. Media Frames and Press Freedom: Framing Sars in China Feng Shen and Jiun-yi Tsai UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 86 14. Blogging 101: Issues and Approaches to Teaching Blog Management in Public Relations Courses Richard D. Waters and Jennifer A. Robinson 15. The Deployment of Third-Generation Mobile Services: A Multinational Analysis of Contributing Factors Sangwon Lee, Sylvia Chan-Olmsted, and Heejung Kim 16. The Impact of Media Relations on Charitable Giving: A Test of the Agenda Setting Theory Richard Waters 17. DTC Antidepressant Advertising and Future Intentions to Consult Doctors to Discuss Depression Jin Seong Park and Wan Seop Jung (Top Student Paper) 18. Factors Behind Frequency and Duration of Using Social Networking Websites: Motivations, Perceptions, and Privacy Concerns Jiyoung Cha 19. Internet-television, Peer-to-Peer Technology and Free Speech: Lessons from Web 1.0 Mark Caramanica 20. Another Cuban Story: Ruby Hart Phillips, New York Times Havana Correspondent, 1937-1961 Christina Locke 21. Strategic Bundling of Telecommunications Services: A Comparative Study of TriplePlay Strategies in the Cable Television and Telephone Industries Sylvia Chan-Olmsted and Miao Guo 22. An Exploration of Audience Preference of Theatrical and Non-Theatrical Channels Jiyoung Cha 23. A South Korean “Telethon” and Charitable Donation: Examining Uses and Gratifications and Situational Variables Bumsub Jin 24. Strategic Behaviors on Triple-play Offerings in Cable and Telephone Companies Seonmi Lee 25. A Quantitative Analysis of Governments’ Use of Interactive Media in International Public Relations Ji Young Kim and Juan-Carlos Molleda UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 87 26. Parenting Magazines and Obesity: How Well Do They Trim the Fat? Cory Armstrong 27. Gender Differences in Chinese Journalists’ J-Blogs Fangfang Gao and Renee Martin-Kratzer 28. Bad Bugs: U.S. Newspaper Coverage of Antibiotic Resistant Staph Bacteria, 1998-2007 Paula Rausch and Debbie Treise and Heather Edwards and Eli Perencevich 29. Attribute Goal-Framing and Gain-Loss Framing Effects in DTC HPV Vaccine Drug Advertising Kenneth Kim 30. Exploring How Corporate Social Responsibility Can Enhance Publics’ Attitudes, Purchase Intentions, and Supportive Behaviors Hyojung Park and Soo-Yeon Kim 31. Agenda-Building and Agenda-Setting in the Corporate Sphere: Analyzing Influence in the 2008 Yahoo-Icahn Proxy Contest Matthew Ragas, Jinsoo Kim and Hyun Ji Lim 32. Unveiling Types of Relationships Between Corporate Donors and Charitable Organizations Based on the Coorientation Model Moonhee Cho 33. Exploring the Influence of Strategic Entrepreneurship on Alliances in Web-based New Media Companies: A Case Analysis Fangfang Gao 34. Hiring for Change? A Content Analysis of Newspaper Industry Job Ads Appearing on JournalismJobs.com and Editor & Publisher Johanna Cleary and Meredith Cochie 35. A Comparison of Gender Portrayals in News Content across Platforms and Coverage Areas Cory Armstrong and Fangfang Gao 36. Free Speech, Fleeting Expletives & the Causation Quagmire: Was Justice Scalia Wrong In Fox Television Stations Clay Calvert 37. Non-English Language Audiences in the U.S.: Predictors of Advertiser Investment Across Media Platforms Amy Jo Coffey UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 88 38. Does “Going Green” Really Matter to Publics? The Effects of Environmental Corporate Social Responsibility (CSR), Price, and Firm Size in the Food Service Industry on Public Responses Yeonsoo Kim 39. Heart Disease in the Rural South: A Content Analysis of the Community Newspaper Coverage Tracy Loope 40. Legitimacy 2.0: Possible Research Avenues for Corporate Reputation in the Digital Age Joy Rodgers 41. Meeting the Needs of the Practice: An Evaluation of the Public Relations Curricula Moonhee Cho and Giselle A. Auger Members of the College also won numerous top paper awards at other national conferences including the International Communication Association, Broadcast Education Association, and others. Examples include the following: 1. Kim, Sora., & Yoon-Joo Lee (2011), “I Know Ulterior Motives Behind Companies’ Corporate Social Responsibility: Exploring the Effects of Perceived CSR Motives and Issue Engagement on Consumer Responses,” 2011 International Communication Associations (ICA) Conference, Boston, MA 2. Ferguson. Kim, R. J. (2008, May). An Experimental Test of Effects of Message Sidedness, Organizational Trustworthiness, and Good Will in the Public Discussion in Weblogs. Awarded the James E. Grunig and Larissa A. Grunig Outstanding Doctoral Dissertation Award, Public Relations Division, International Communication. 3. Rodgers, R.R. (2007, October). The old order and the new: Visions of the newspaper’s past vs. its present, 1890-1923, presented to the 27th American Journalism Historians Association annual conference in Richmond, Virginia. Honorable mention for Outstanding Faculty Paper from the American Journalism Historians Association. 4. Rodgers, R. R . (2007, October). Recipient of Honorable Mention: David Sloan Award for Outstanding Faculty Paper presented by the American Journalism Historians Association annual conference. 5. Coffey, A.J. (2010, April). First place winner, Open Category. Interactive Media and Emerging Technologies Division 2010 paper competition, Broadcast Education Association, Las Vegas, NV. 6. Kiousis, S. (2005, May). Deliberative Learning: Process and Effects of Civic Education. Top four paper award recipient. Instructional and Development Communication Division, annual International Communication Association conference, New York, NY. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 89 7. Kaplan, J. (2010, April). Best of Competition Award, Festival of Media Arts, Faculty Documentary Short, Broadcast Education Association (BEA). 8. Dickson, S. H. (2006) Erik Barnouw Award, Outstanding Historical Documentary, for Negroes with Guns: Rob Williams and Black Power, presented by the Organization of American Historians. Further attesting to the quality and quantity of the research output from the College, a recent study published in Journalism and Mass Communication Educator found that the College ranked first in the nation in research papers presented at the AEJMC national conferences over a 10-year period. The College produced on average 30 percent more papers than the secondranked schools in both 2010 and 2009. Additionally, the College was ranked first in the specific research areas of Communication and Technology, Advertising, and Media Management and Economics. Other national sources have reaffirmed the leading research performance of the College. According to a study by Ford and Merchant, "A Ten-year Retrospective of Advertising Research Productivity: 1997-2006," published in the fall 2008 Journal of Advertising, the Department of Advertising ranked third among institutions publishing in the major communications journals and fourth in publishing in Journal of Advertising, Journal of Advertising Research, and Journal of Current Issues and Research in Advertising. Research Grants Faculty of the College have received various grants to support their research endeavors. Followings are some examples of the awards: Kelly, K.S. Philanthropy for Public Relations Education: 2010 Follow-up Study, Commission on Public Relations Education (PRSA Foundation) and the Betsy Plank Center for Leadership in Public Relations, University of Alabama; $2,000. Kelly, K.S. Research Award: “Philanthropy” Essential Knowledge Project, Institute for Public Relations; $3,000. Armstrong, C.L. University of Florida: Jack Wessel Excellence Award for Assistant Professors 2009 Grant Award: $5,000. Lynda Lee Kaid. Linda Hon, Sylvia Chan-Olmsted, Bernell Tripp, Kim Walsh-Childer, Juan Carlos Molleda, and Cory Armstrong. UF Research Foundation Professorship, $5,000. Choi, Y. Co-Investigator, National Institute of Dental and Craniofacial Research (NIDCR, NIH), “Reducing Oral Cancer Disparities in Florida,” (with Scott L. Tomar& Henrietta Logan, College of Dentistry at the University of Florida, Principal Investigators), 9/24/04 - 6/30/09, $1,500,000 Total. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 90 Brown, J. S. Principal investigator: Justin Brown “Research on Lifeline & Link-Up Services in Florida” Sponsor: Public Utility Research Center (through Bell South and Sprint) $57,288.75 May 2005. Laid, Lynda Lee, and Clifford A. Jones (Co-Principal Investigators), “Develop and Build a Legal Resources Clearinghouse on Election Law,” grant from the Federal Election Assistance Commission, $425,000, 2005-2007. Ferguson, Mary Ann, Poynter Institute for Media Studies. Content Analysis of Eye Tracking Data for Newspapers and Online News. Principal Investigator, $48,264 (2006). Ferguson, Mary Ann, Arthur W. Page Center at Penn State. Fostering Ethics and Social Responsibility in Corporations: A Study of Best Practices in Global Corporations, Principal Investigator, $10,000 (Academic Year 2005-06). Kim, H., Villegas, J., & Lee C. Research Fellowship: The Role of Message Appeal and Endorser Attributes in Consumer Responses to Direct-to-Consumer Pharmaceutical Advertisements; American Academy of Advertising, $2,750 (2009). Kim, H., Stout, P. A., & Ball, J. Research fellowship: The effects of industry trust, corporate credibility, and endorser credibility on consumers’ perceptions and attitudes toward pharmaceutical drug brands and advertisements; American Academy of Advertising, $2,700 (2008). 5. Provide relevant sections of faculty guides, manuals or other documents in which the unit specifies expectations for scholarship, research, and creative and professional activity in criteria for hiring, promotion and tenure. Describe how the unitʼs criteria for promotion, tenure and merit recognition consider and acknowledge activities appropriate to faculty membersʼ professional as well as scholarly specializations. Appendix 1.C and http://my.jou.ufl.edu/wp-content/uploads/2011/06/Faculty-Standardsand-Criteria-College-of-Journalism-and-Communications.pdf contain the college's tenure and promotion guidelines. The document, drafted and approved by the faculty in 1995 and amended in 1997, 1998, 2009, and 2011 clearly delineates the criteria for research and creative accomplishment. The criteria include recognition for faculty members' professional specializations in several ways. First, faculty members conduct research and engage in creative activities related to the professions. In addition, in establishing a distinguished record of teaching, the document stipulates that faculty members may engage in such activities as "conducting credit and noncredit workshops for practicing professionals." The document also establishes that "The College of Journalism and Communications also puts special emphasis on service to communications media and related professions." The advertisements in Appendix 4.A contain language typically used for faculty searches. Applicants must demonstrate a record of or potential for establishing a research or creative record appropriate for an AAU institution. Once hired, faculty members must establish such a record to receive merit recognition and to be promoted or awarded tenure. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 91 6. Describe the institutionʼs policy regarding sabbaticals, leaves of absence with or without pay, etc. The University has three types of leave for the purpose of development: uncompensated/reduced compensation leaves, sabbaticals/professional development leaves, and a relatively recent program similar to sabbaticals but with more flexibility—Faculty Enhancement Opportunity Awards. All of the policies related to leaves and procedures for awarding leaves are governed by the Faculty Contract (http://www.hr.ufl.edu/laborrelations/union.asp#uff). Leaves Faculty applying for a leave of one semester or more must make a written request not less than 120 days prior to the beginning of the proposed leave, or in the case of 12-month faculty, six months prior to the date the leave is requested, if practicable. For an extension of a leave of one semester or more, faculty members must make a written request not less than 60 days before the end of the leave, if practicable. The university must approve or deny the request in writing not later than 30 days after receipt of the request. Sabbaticals/Professional Development Leaves According to the Faculty Contract, Article 22, “Sabbaticals contribute significantly to the quality and success of research universities. Such leaves provide eligible faculty members with the opportunity to take a period of time for professional renewal, planned travel, study, formal education, research, writing, faculty development, certification, or other experience of professional value.” Procedures for selection of sabbaticals and FEOs in the College adhere to the university guidelines and involve the College’s Sabbatical Selection Committee. The College is allocated a certain number of sabbaticals each academic year and mandated by the Faculty Contract to award a minimum number at full pay. Beginning with the 2011-2012 year cycle, this mandate included one two-semester full pay sabbatical in addition to the long-standing practice of a minimum of one one-semester full pay. The College has been free to award as many twosemester half pay sabbaticals as resources permit. At the beginning of the fall semester, eligible faculty are notified and instructed to consult with their department chair if they wish to apply for a sabbatical. Completed applications are forwarded for review to the College’s Sabbatical Selection Committee, which submits its recommendations to the dean. If more than one faculty member applies for any type of sabbatical, the committee is asked to rank the applications within that category. The dean reviews the committee recommendations and rankings and then forwards his recommendations to the Associate Provost for Faculty Development who makes the final decision. Because of the importance of nurturing faculty members’ productivity in research and creative activities, the College has awarded more sabbaticals than the minimum requirement. All of the applicants who received a favorable recommendation from the committee were supported by the dean and university. The university also provides support for professional development for full-time faculty members with at least three years in the bargaining unit who are not on a tenure-track or in a tenured position. The policies and procedures for selection of professional development leaves are nearly identical to those for sabbaticals. However, none of the current eligible faculty in the UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 92 College has applied for one of these awards in the last six years. The faculty members who fall into these categories (lecturers, assistant- and associate-ins) tend to have heavier (and in most cases unique) teaching, advising, and/or service assignments, which makes it more difficult to buy out their time and replace them with another faculty member, an adjunct, or a graduate student. Faculty Enhancement Opportunity Awards The opportunity to apply for a Faculty Enhancement Opportunity award became available in 2010 to all faculty members in the collective bargaining unit. According to the Faculty Contract, FEOs “are intended to advance the academic/professional/scholarly abilities of faculty members and to advance both individual faculty members and the University overall. The funds available for FEOs supplement funds available for sabbaticals and any faculty member can receive an FEO in the same year as a sabbatical. Summer salary also can be requested for faculty members on nine-month contracts who propose summer FEOs. FEOs are intended to be more flexible and non-traditional than sabbaticals. Faculty can apply for any amount of FEO funding, but the funds should be used primarily for salary/benefit offset, travel costs, and/or fees for conferences or professional development experiences. FEOs can be funded for up to 15 weeks. There are two FEO proposal review and selection cycles each academic year—one in the fall semester and one in the spring. Eligible faculty members are alerted to the UF proposal guidelines and their completed proposals are submitted to the Sabbatical Selection Committee for Review. Although UF has allocated central funds for FEOs, all units are expected to costshare, so faculty members work with the dean’s office to develop a proposed budget. Development of the budget involves working with the faculty to determine the appropriate timing for the project including number of pay periods if salary is requested, and forecasting other costs such as travel. Applications recommended by the committee are reviewed by dean and forwarded to the Associate Provost for Faculty Development and the FEO Central Taskforce for review. All of the proposals supported by the committee have been endorsed by the dean and forwarded for university-level review. For the awards that have been granted, the College has split the total costs with the university. 7. List faculty who have taken sabbaticals or leaves during the past six years, with a brief description of the resulting activities. Fifteen faculty have been awarded sabbaticals in the last six years and three have been awarded for the 2011-2012 academic year. All of the one-semester sabbaticals were full pay and two of the two-semester sabbaticals were half pay. A two-semester full pay sabbatical has been granted for the 2011-2012 academic year. One faculty member was granted leave at reduced pay and three faculty members were awarded FEOs. SABBATICALS 2005-2006 Fall *Bernell Tripp UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 93 Researched 19th-century black press development and worked on three book projects: Tripp, B., The origins of the Black Press: New York, 1827-1847(2nd ed.). Northport, AL: Vision Press, in press. Tripp, B. E., Black women journalists, 1825-1860. Northport, AL: Vision Press, in press. Tripp, B. E. & Ratzlaff, A. J. (Eds.) The Black Press: Evolution of a minority voice in the media. Northport, AL: Vision Press, in press. Spring *Marilyn Roberts Served as a Visiting Scholar at University of Texas at Austin. Collaborated with Dr. Max McCombs on meta-analysis of agenda-setting research for proposed book chapters. Participated in a Spanish language immersion course. 2006-2007 Fall *James Babanikos Taught three classes at Istanbul’s Yeditepe University and helped with redesigning their RadioTV-Cinema curriculum, as well as assisted several of the faculty with writing journal articles. Began work on a feature-length screenplay about five men who are coming to terms with turning 50. Spring *Michael Weigold Completed co-authored textbook, Contemporary Advertising, 11th edition. 2007-2008 Fall-Spring *Sandra Dickson Identified and developed a new project--the Petr Ginz story, a Czech literary and artistic prodigy who died in Auschwitz. Handled the initial story research, development, and design. Responsible for negotiation and execution of the life rights contract as well as the structure and content of the visual treatment for the film. The contract has taken nine months to finalize and is multinational in contact with parties in Israel, Germany, and Switzerland. The visual treatment, which is a work in progress, represents about six months of work. Traveled to Israel and Prague working on story development. Began fundraising activities for the film. Revamped two courses to reflect a better use of technology and to incorporate not only instruction on how to write a proposal, a pitch or a script but also on how to make these UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 94 mainstays of documentary visually arresting. Reviewed storyboard software to incorporate into writing classes. Improved knowledge of relevant software of FinalCut Pro and IWeb. Used software to design and execute a website for my classes and a website for potential donors for The Last Flight of Petr Ginz. Served as a juror for the documentary competition at the RiverRun Film Festival in WinstonSalem, North Carolina. Spring *Chang-Huang Cho Developed a book proposal on advertising media planning. Conducted accompanying research-survey of experts and analysis of sample media plans. *Mary Ann Ferguson Traveled to Middle East and developed professional contacts for the College. Researched literature on corporate social responsibility. 2008-2009 Fall *Lisa Duke Cornell Completed Launch! Advertising and Promotion in Real Time, a free, open source textbook for advertising and marketing classes. Spring *John Kaplan Taught and conducted research in photojournalism and international journalism at Hong Kong Baptist University. Developed Media Initiative for Social Responsibility with strategic partners across UF including the Shands Diabetes Center for Excellence. With Dr. Mark Atkinson, worked on a pilot project showing the drama of people suffering from the disease in Southeast Asia due to the shortage of insulin. *Juan-Carlos Molleda Finished data collection for “Building multi-sector partnerships for development and social change with strategic, participatory communication.” The proposed publication will conceptualize the role of multi-sector (i.e., private, public, nonprofit, non-governmental, and civic organizations) partnerships as a participatory communication strategy for social intervention and development. The text will be supported by interdisciplinary theory and research as well as case studies highlighting the key factors involved in the formation, UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 95 cultivation, and development of social partnerships. Guidelines for implementation and exploration of partnerships also will be offered. 2009-2010 Fall-Spring *Lynda Kaid Continued work on the content and effects of communication in political campaigns: John Hendricks and Lynda Lee Kaid, Eds. TechnoPolitics in presidential campaigning: New voices, new technologies, and new voters. New York: Routledge, 2011. Sarah Oates, Lynda Lee Kaid, and Mike Berry. Terrorism, Elections, and Democracy. New York: Palgrave/MacMillan), in press. Policing Political Advertising: Adwatch Coverage in Political Campaigns (co-authored with John C. Tedesco, Lisa Mills, and Lori Melton McKinnon), under contract with Cambria Press. Kaid, L. L., Fernandes, J., & Painter, D. (2011—in press). Effects of television advertising in the 2008 presidential campaign. American Behavioral Scientist. Kaid, L.L., Xiang, Z., & Kim, J.Y. (2010). Perceptions of the U.S. and the 2008 presidential election abroad. In M. S. McKinney & M.C. Banwart (Eds.), Communication in the 2008 U.S. election: Digital natives elect a president. New York: Peter Lang Pub. Yun, H.J., Jasperson, A.E., & Kaid, L.L. (2011). The cumulative effects of televised presidential debates on voters’ attitudes across red, blue, and purple political playgrounds. In M. S. McKinney & M.C. Banwart (Eds.), Communication in the 2008 U.S. election: Digital natives elect a president. New York: Peter Lang. Miles, M..D., Kaid, L.L., & Sharp, K. (2011). Just a hockey mom with a gun: Competing views of Sarah Palin on CNN and FOX. In J.A. Hendricks & L.L. Kaid (Eds.), Techno politics in presidential campaigning: New voices, new technologies, and new voters. New York: Routledge. Hendricks, J.A., & Kaid, L.L. (2011). Shaping the new presidential campaign. In J.A.Hendricks & L.L. Kaid (Eds.), Techno politics in presidential campaigning: New voices, New technologies, and new voters. New York: Routledge. Kaid, L.L., Painter, D., & Miles, M.A.D. (2010). Effects of Emotional Responses to Televised Ads in the 2008 U.S. Presidential Campaign. Paper presented at the International Communication Association Convention, Singapore. Kaid, L.L., Miles, M.A.D., & Painter, D., (2010). Effects of Television Spots: Relationships among Candidate Evaluation, Issue Learning, and Voter Political Information Efficacy. Paper presented at the International Communication Association Convention, Singapore. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 96 Yun, H.J., & Kaid, L.L. (2009). Geo-Ethnic Political Dialogue: Multi-Color Skin with Blue, Red, and Purple Mindsets. Paper presented at the American Political Science Association Convention, Toronto. Kaid, L.L, (2009, October). Campaign Advertising in the 2009 Parliamentary Election: Party Strategies in and across Countries. Keynote Address--Paper presented at the Campaigning for Europe 2009 Conference, University of Koblenz-Landau, Landau, Germany. Kaid, L.L., Adam, S., Maier, M., Balzer, M., Berganza, R., Jalali,, C., Negrine, N., Raycheva, L. Róka, J., Schuck, A., Stetka, V., & de Vreese, C. (2010). Televised advertising in the 2009 European Parliamentary elections: Campaign strategies in and across Europe. Comunicazione Politica, XI (1), 33-48. Michaela Maier, Jesper Strömbäck, and Lynda Lee Kaid, Eds., Political Communication: in European Parliamentary Elections. Farnham, England: Ashgate Publishing, forthcoming 2011. Fall *Cynthia Morton Collaborated on advertising research textbook ideas with Dr. Robyn Goodman and conference proposal with Dr. Jon Morris for an international conference of the American Academy of Advertising that was held June 2010. Continued revisions of research manuscript with Drs. Hyojin Kim and Debbie Treise for Journal of Consumer Affairs. Taught “International Advertising” for UF’s Master’s of International Business for eight weeks in fall 2009. Served as HandsOn Network branding consultant. Collaborated with the management team to develop a proposal that prioritized the core markets for HandsOn Network’s branding emphasis. Audited corporate fundraising pitches to identify leverage points for the HandsOn organization and conducted a professional seminar to corporate and marketing staff members to address key brand development goals of Improving HandsOn’s corporate positions and assessing opportunities to package and market HandsOn’s under-utilized programs to corporate partners. Appointed as member of Gainesville’s Domestic Violence Subcommittee responsible for providing technical assistance for strategic development of marketing materials and campaign rollout and technical assistance for campaign audit strategy. The end objective was a grant supplemented community-wide campaign using one targeted zip code in NE Gainesville as the pilot area for delivering domestic violence intervention/prevention education and communications. Spring *Kathleen Kelly Started new edition of 1998 book and drafted manuscripts of refereed articles. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 97 Conducted secondary research on fundraising as a specialization of public relations. The focus for much of the research was to revise sole-authored textbook, Effective fund-raising management, by updating all 15 chapters. Worked on changing publishers. Worked on revision and resubmission of two articles and prepared two other articles for submission. All were co-authored with graduate students: Cho, M., & Kelly, K.S. Types of relationships between top corporate donors and charitable organizations: A coorientation study of elite philanthropic partners. Journal of Public Relations Research. Scheduled for resubmission in March 2011. Tindall, N., Waters, R.D., Kelly, K.S., & Walker, M.L. A fractured glass ceiling in fundraising? Examining the careers of minority healthcare fundraisers in using role theory. Nonprofit & Voluntary Sector Quarterly. Scheduled for resubmission in April 2011. Dell, C., & Kelly, K.S. Stewardship and the fundraising practices of U.S. museums. To be submitted to the Journal of Public Relations Research. Mack, C.E., & Kelly, K.S. And academic home for fundraising: Examining scholars’ views. To be submitted to Nonprofit Management and Leadership. 2010-2011 Fall *Sandra Chance Conducted research on new technology and traditional notions of governmental transparency. The research provided an analysis of the 50 states and their varying approaches to technology and open meetings and public record laws by analyzing relevant statutes, attorney general opinions, and case law across the nation. *Robyn Goodman Conducted original data collection and analysis for research project on cosmetic surgery websites. Began work on a second paper on the risks and benefit information on these websites. 2011-2012 (In Progress/Projected) Fall-Spring (Two-semester, full pay) Melinda McAdams Fall John Freeman Spring Churchill Roberts LEAVE Spring UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 98 Clay Calvert Semester leave for teaching appointment at University of Pacific’s McGeorge School of Law. FEOs Summer 2010 Kim Walsh-Childers $13,644 ($7,322 Central FEO Funds; $6,322 College funds) Developed a proposal for a book describing and analyzing the body of research on the impact of mass media on individual health behaviors and on public health policy. With coauthor Dr. Jane Brown of the University of North Carolina at Chapel Hill, the researcher previously has published an original and two revisions of a book chapter summarizing this body of research. Dr. Walsh-Childers will expand the chapter into a full-length book, which is the only one of its kind published in the United States focusing on U.S. media. The book will be a comprehensive compilation for use by scholars and in graduate courses in health communication. Summer 2011 Cory Armstrong $13,576 ($6,311 Central FEO funds; $7,265 College funds) Examined how disadvantaged populations gather information and employ media to learn about important topics. The project was designed to employ a purposive sample of low-income residents in North Central Florida to develop pilot data about media use and eating habits of immigrant families living in the U.S. A survey was conducted of adult family members of children who participate in the federal Summer Food Service Program in area schools to gather baseline material about how they learned about the program, along with their overall eating behaviors. The focus was immigrant families--primarily Spanish-speaking immigrant families-to determine the role of media in their information-gathering process about nutrition and healthy living. Using a survey (written in both English and Spanish), the researcher reached out to participants in several area locations, attempting to isolate a representative sample of the targeted population. The data were analyzed and are being developed into a grant proposal for external funding. Juan-Carlos Molleda $17,093.10 ($8,546.55 Central FEO funds; $8,546.55 College funds) Collected quantitative survey data in 19 Latin American countries using an online research instrument. The researcher completed a similar ten-country online survey in 2009, which has resulted in publications in Portuguese and Spanish. More complex sets of statistics have been performed on this data and currently English-version conference papers and publications are being produced for submission. The project was designed to further understand and document the levels of professionalism of the public relations and communication management sector in the region and country-by-country comparisons, as well as to gauge the various dimensions of the social roles of the sector's professionals. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 99 8. Describe travel funding, grant support, or other methods or programs the unit uses to encourage scholarship, research, and creative and professional activity. Travel Funding The College decentralizes its travel funding to the departmental level. On average, each faculty has at least $1,000 of funding support for conference travel (See Appendix 5.A for a 10year summary of travel support). Faculty members are also able to apply to the College Research Seed Money Fund (discussed below) as a form of travel support. Research Support The College has instituted various research funding systems to encourage excellence in research and creative activities. For example, the College established a research project funding system called the College Seed Money Fund (Appendix 5.B). This fund’s objective is to stimulate original mass communication scholarship and creative activities and to encourage pursuit of sponsored research funding. Work supported by the fund is expected to “demonstrate high standards of relevance, continuity, significance, and accomplishment.” All full-time faculty members of the College with the rank of instructor or above are eligible, though priority consideration is often given to tenure-track junior faculty. Proposals are reviewed by the College’s Research Committee. Based on the evaluations of the Committee, recommendations are forwarded to the dean for final approval. The College has designated a minimum of $15,000 annually for these research/creative activity awards (except for 2010 when there were fewer applications). See below for a list of projects that were supported through the Seed Money Fund: College Seed Money Fund Awarded Year Recipient 2006 2006 Tim Wilkerson Lynda Lee Kaid, Janis Page and Spiro Kiousis Belio Martinez Michael Leslie Linda Correll James Babanikos Juan Carlos Molleda and Belio Martinez Yuan Zhang John Kaplan Cynthia Morton, Debbie Treise, Hyojin Kim Total for 2006 The Oracles of Pennsylvania Avenue (creative project) Digital Political Media Resource Repository 1600.00 3400.00 Key Healthcare Coverage Issue Frames Employed by Hispanic Media in Florida Comparative Research on the Representation of Afro-Descendants in TV News Creative Aerobics Santa Rules (creative project) Alliances and Partnerships for Social Change 700.00 1200.00 1500.00 1600.00 1400.00 Content Analysis of Chinese TV Commercials Indigenous Cultures in Danger of Extinction Advertising Directed at the Mature Market Audience 2000.00 500.00 1600.00 Tim Sorel Amy Jo Coffey and Johanna Cleary John Freeman John Kaplan Cynthia Morton, Debbie Treise, Hyojin Kim Kim Walsh-Childers and Norman Lewis Michael Leslie Total for 2007 Country Forgotten (creative project) The use of news tickers in leading cable news networks 2600.00 3000.00 Imperfect Panorama (creative project) Center for Social Responsibility in Visual Communications Advertising Directed at the Mature Market Audience 3000.00 1600.00 1300.00 Crime victims' interaction with journalists and perceptions of the news media 2290.00 2006 2006 2006 2006 2006 2006 2006 2006 2007 2007 2007 2007 2007 2007 2007 Project Amount 15500.00 Comparative Research on Race and Representation in Latin America UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 1210.00 15000.00 100 2008 2008 Kim Walsh-Childers and Norman Lewis Cory Armstrong 2008 James Babanikos 2008 Michael Leslie 2008 2008 Johanna Cleary Hyojin Kim 2008 2008 Rasha Kamhawi Sylvia M. Chan-Olmsted 2008 2010 John Kaplan Total for 2008 Tim Sorel Rasha Kamhawi John Kaplan Amy Jo Coffey and Rasha Kamhawi Moon Lee Total for 2009 Amy Zerba 2010 Sylvia Chan-Olmsted 2010 James Babanikos Total for 2010 2009 2009 2009 2009 2009 A qualitative investigation into how the news media interacted with survivors and family members of victims of the April 16, 2007. shooting at Virginia Tech Content analysis of parenting magazines to determine they types of messages being sent to parents about nutrition and balancing dieting for children Make 200 DVD copies of a 46 minute dramatic film "Somewhere beyond", which deals with rape and its consequences (creative project) Coding and conen analysis of Spanish language prime time newscast and elite newspapers from the Dominican Republic and Columbia On-site research to complete a paper, "1945: The year that defined radio news" Examine the process in which individuals search for and filter online information relevant for their heath condition and identify individuals's evaluation criteria for assessing the credibility of the information source, quality of information, and utility of the Web site features National survey of Egyptian news viewers Using survey method with a representative U. S. adult sample, this study attempt to decompose consumers' perception substitutability of web viewing service for television Media Center for Social Responsibility Documentary, "A Wing and a Prayer" (creative project) Analysis of News Story tapes Documentary, 'Not as I Pictured" (creative project) Study tests the impact of sense of presence in a virtual environment on ability to learn information presented. Study examines journalist's news values and routines at two adult news publications in the US. Study designed to develop a social engagement scale that assesses consumer involvement with social media tools employed by television programmers Dramatic Film: The Wedding Ring (creative project) 550.00 740.00 800.00 900.00 1700.00 1500.00 2600.00 3700.00 2510.00 15000.00 3400.00 3100.00 500.00 2500.00 3000.00 12500.00 4626.00 2875.00 970.00 8471.00 To ensure that its tenure-track faculty have the summer period to work on their research and/or creative projects, the College also provides at least one Research Summer Award to all incoming new faculty. Specifically, the faculty are paid $6,500 in the summer to conduct research or creative projects. In addition, whenever funds are available, the College also offers a research summer for grant development. To encourage graduate student scholarship, the College also established a Research Award to recognize excellence in graduate student scholarship. The award is determined on the merits of the examples of scholarship submitted by the graduate student. There is an award of $500 for the winner of this competition. Through a research assistant application process, the College also offers most faculty who request a research assistant a quarter time research assistant every semester. Again, preferences are awarded to tenure-track junior faculty. During this accreditation period, all junior tenure-track faculty who requested a research assistant received one. To encourage collaborative research efforts and interdisciplinary research projects, as well as discuss the research expectations for the tenure and promotion process, the College has instituted a monthly informal research luncheon. Invited speakers have included Dr. Ed Cohen, vice president of Arbitron Research, Inc.; Dr. Augie Grant, professor of journalism, University of South Carolina; Dr. Angel Kwolek-Folland, associate provost for academic affairs; Dr. Linda Bobroff, UF Academic Personnel Board; UF Sponsored Research personnel; and various research faculty from within and outside of the College. Realizing the importance of a dedicated research space, the College began to develop a Research Lab in 2007. Nine faculty members volunteered to assist the Research Division in the planning of the research lab. The at-large committee was divided into two sub-committees to UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 101 tackle two different aspects of the planning activities. Drs. M. Roberts, Martin-Kratzer, Duke Cornell, Treise, and Chan-Olmsted were delegated to work on software and policy issues, while Drs. Kaid, Walsh-Childers, Ferguson, Armstrong, and Kiousis focused on lab hardware and configuration issues. Individual committees met numerous times to review options, discuss proposed software/hardware/furniture/layout selections, and examine pricing/value/needs issues. With the assistance of the Research Division and IT department, a final report with recommended purchase items, configuration, and lab usage policy was submitted to the Research Division and presented to Dean Wright. In the fall of 2007, after remodeling the space and purchasing computing equipment, the Research Lab was opened. Specifically, the Research Lab is conveniently located in Weimer 2052 and equipped with a projector screen, digital recording devices, IP phones, and 22 research stations, including both desktop and laptop computers. The Lab provides the tools for conducting both quantitative and qualitative research and is equipped with the following research software: Amos, Atlas.ti, Diction, SPSS, LISREL, MediaLab, Website Ripper, and Spector Pro. Additionally, the College acquired Biopac, a physiological measurement system that provides data of physiological responses for faculty who are interested in this research approach. To enhance both the students and faculty’s online survey competency, the College also purchased the comprehensive online survey research suites, Qualtrics. All students and faculty affiliated with the College have access to the Qualtrics Research Suite. To reduce the learning curve, software training support and workshops are provided to students and faculty on a regular basis. Faculty Summer Grant Development Award In the academic year 2007-2008 the College developed procedures for a faculty summer grant development award. The objective of the award is to encourage faculty to pursue external resources to support their research and creative activities. The recipient of the award is expected to develop one or more grant proposals in the summer for submission to potential funding agencies in the fall or the following spring. One proposal was received and it was funded for summer 2008: Kim Walsh-Childers $6,500 “Exploring Breast Cancer Patients’ Use of the Internet for Health Information” The program has not been continued for subsequent summers. However, reinstating the award may be in order if sufficient faculty interest exists. At the same time, though, the FEO program now provides faculty some support to pursue grant-related activities. Graduate Student Support The Graduate Division is committed to supporting graduate student success by supporting travel to conferences to the maximum extent that the budget allows. Graduate students can receive up to $400 per fiscal year to support travel to a national conference and $150 per fiscal year to support travel to a regional conference. The following policies were developed and approved by the Graduate Students in Mass Communication Association, the Graduate Committee, and the graduate faculty. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 102 1. One student per accepted paper will be funded. In the case of multi-authored papers, the student authors must decide which author will receive college funding to attend the conference. In the case that authors disagree about who should be funded, authors may appeal to the Graduate Committee. 2. Students must be registered and in residence as full-time graduate students in the College at the time the paper is presented. 3. UF travel policies are in effect and must be followed by conference attendees. Through the generosity of Frank Karel, an alumnus and former vice president of communications for the Robert Wood Johnson and Rockefeller Foundations, an additional $10,000 in travel funding was made available for students presenting health- or science-related research papers at academic conferences. The first award was given fall 2007. Fiscal Year College Travel Grants 2005 2006 2007 2008 2009 2010 2011 Total $14,474 $13,839 $15,995 $16,576 $17,750 $21,500 $20,335 $120,469 Karel Health Care and Science Travel Grant $1,000 $500 $2,000 $4500 $2,000 $10,000 Total $14,474 $13,839 $16,995 $17,076 $19,750 $26,000 $22,335 $130,469 The College has established a Graduate Student Research Award, which is given annually, to recognize excellence in graduate student scholarship. The award is determined on the merits of the examples of scholarship submitted by the graduate student (Appendix 5.C). The winner receives $500. 9. List faculty who have taken advantage of those programs during the past six years, with a brief description of the resulting activities. Names of faculty members who are have received travel funding for research and creative and professional activities are summarized in Appendix 5.A. Outcomes of this support have been listed previously in Question 4 and also are summarized in Standard 8, Question 4. 10. Describe actions by the unit administration to alert faculty members to opportunities to engage in scholarship, research, and creative and professional activity and to encourage faculty to engage in these activities. In addition to research luncheons, the Research Division in the College conducted individual grant database searches and forwarded research grant opportunities to relevant faculty. The College administration also supported grant workshops opportunities by financially sponsoring attendance of such trainings. 11. Describe the unitʼs efforts to foster a climate that supports intellectual curiosity, critical analysis and the expression of differing points of view. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity 103 The College has attempted to foster a climate that supports intellectual curiosity, critical analysis, and expression of different viewpoints through the following efforts: a. Improve the research infrastructure within the College. For example, the College developed a dedicated research space, the Research Lab, for faculty and graduate students’ research projects. In addition to the space, the College also invested in a focus group room, dedicated research equipment, research software workshops, and specialized software for graduate students and faculty. b. Develop the reward system for faculty who are productive researchers and grant-seekers, including additional assigned time for research, course buyout under a reduced rate whenever feasible, increased professional development funds, guaranteed “research summers” for new faculty, summer funding for grant writing, and assignment of graduate research assistants. c. Continue to develop partnerships with other disciplines in grant development and research projects. Specifically, the College has been a partner with the colleagues in the College of Medicine, the College of Business, and the College of Engineering. UF: College of Journalism and Communications/Self-Study Report/Standard 5: Research, Creative and Professional Activity
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