5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
A Women’s Conference
Taking Care of Business
Websites & Online Marketing
Presented By
Bill Muir
Director of Marketing
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
Website Highlights
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Every Website should have a Main Goal.
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What is the ideal result of a visitor going to your website?
Always ask “Why?” for every decision.
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Then ask “Why?” again.
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Focus on the user.
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Spend a good amount of time planning.
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Users “Experience” a website.
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
Main Goal
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Make it easy for users to complete the Main Goal from anywhere on your site.
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Have a button saying “Contact Us” or “Order now” on every page.
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Basically a “Call to Action”
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The Main Goal should be easily trackable.
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Setting specific goals will help influence all aspects of your website.
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What colors, layout, images, page flows, content, etc.
○
A website should “hand-hold” the user towards the Main Goal.
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
Keep It Simple & Smart (KISS)
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Reduce cognitive load.
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Strive for simplicity.
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Less is often more.
Don’t be afraid of the “white space”.
Conventions are very useful.
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Use “Contact Us” instead of “Get in Touch”.
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Follow users’ expectations to gain their trust.
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
Low Commitment Exchange
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Email signup: signing up for recurring newsletter.
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Landing pages: requesting free info in exchange for email address/contact info.
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Social media: liking or following you.
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Be sure to also provide no-commitment value to the user.
Be sure that your social media links lead to your website.
Sell an initial smaller product that leads to a more expensive one.
○
For example, sell an eBook and then follow up with a full course offer.
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
Responsive Web Design
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What is it?
○
It is when a website "responds" and changes according to the screen size so that it is
optimally viewed on multiple devices.
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Looks great on many devices: desktop computers, tablets, laptops, smart phones, etc.
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Every element on the page is a module that can be rearranged to best fit the size and
dimensions of the screen where it’s being viewed.
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More people access the web via a mobile device every day.
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
Google’s Mobile-Friendly Update
● Will give Mobile-Friendly websites higher ranking in mobile search results.
○ This will give users better website results while on mobile devices.
○ If your website is not Mobile-Friendly - you will lose visitors.
○ What is mobile? Smartphones, Tablets, IPad
● Solution? Convert existing websites older than 2-3 years to mobile friendly platform
○ Contact Vectec Solutions for additional information and help.
● Became effective April 21st, 2015
○ Official tool to check your website: search Google “Mobile-Friendly Test” or visit
http://mobileornot.vectec.org
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
Mobile-Friendly vs/ Responsive
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Mobile Friendly: A separate website
developed for mobile devices
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Responsive: A single website that
"responds" and changes according to
the screen size.
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Which is better?
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Responsive because you only have one
website for search engines to ‘crawl’.
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Responsive sites will be shown favoritism by
the Google Search Algorithms and are more
likely to have a higher ranking than a ‘mobile
friendly’ site.
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
The Numbers
5:46
In 2014, U.S. adults spent a daily average
of 5 hours and 46 minutes online
80%
Over 80% of the U.S. population will use
the Internet on a regular basis in 2015
228M
In 2014, over 228 Million U.S. Internet
users leveraged search engines
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
Online Marketing 101
STEP 1: DEFINE THE GOALS
Campaign successes are defined by goals with measurable metrics. Online marketing goals include
awareness, clicks, views & more.
STEP 2: KNOW THE AUDIENCE
Use the data available to your business to discover when, where and how best to reach your audience.
STEP 3: DELIVER THE MESSAGE
Deliver engaging information to the audience with call to actions.
STEP 4: MEASURE SUCCESS
Leverage reporting and analytics tools to track performance and tweak the message for success.
Educate.Design.Market.Succeed
5007-C Victory Boulevard, #150
Yorktown, VA 23693
757.243.8700
[email protected]
Questions?
Bill Muir
Director of Marketing
[email protected]
757.243.8700
Educate.Design.Market.Succeed