Innovation Management and Entrepreneurship
Focus
Innovation management as a managerial oriented discipline covers the
package of activities that guarantee a smooth and rapid process of
creating innovations. There are very few business functions for which a
fair level of innovativeness is not important. A marketing department is
highly dependent on innovative thought to generate ways to catch and
hold the attention of potential customers. In production a continuous
process of innovating manufacturing processes is inevitably demanded
from employees. In new product development, much innovativeness is
required in finding novel answers to customer’s wants and needs and in
discovering technical solutions to bring them into being. From small startup enterprises via medium size companies to global business giants all
face the problem of managing the creation of innovations to maintain
prosperity in turbulent and competitive environments. Subsequently, the
joint master program ‘Innovation Management and Entrepreneurship’
serves the demand of educating and enabling students to face these
challenges from starting up enterprises to maintaining enterprises
innovative throughout time.
Outline
The joint master program ‘Innovation Management and Entrepreneurship’
combines the two interrelated disciplines ‘Innovation Management’ and
‘Entrepreneurship’ into a meaningful whole. In this way the master program offers
students to learn about, on the one hand, the innovation management on a
strategical, tactical and operative level, and on the other hand all aspects around
‘Entrepreneurship’ as innovative performance.
The master program will result in two masters, one master of ‘Business
Administration’(M. Sc.) from the University Twente and one master of ‘Innovation
Management and Entrepreneurship’ (M. Sc.) from Berlin University of Technology.
Moreover, the University of Twente and Berlin University of Technology provide
students with a network of aligned companies as Philips, AKZO-Nobel, Ten Cate,
Siemens AG, ThyssenKrupp AG or Deutsche Telekom AG.
The master of ‘Business Administration’(M. Sc.) from the University Twente
encompasses 60 EC and the master of ‘Innovation Management and
Entrepreneurship’ (M. Sc.) from Berlin University of Technology encompasses 120
EC.
International Cooperations
Program and Information
http://www.eim.tu-berlin.de/menue/master_program_ime/
Entrepreneurship Research
The general aim of this subject is give students a state-of-the-art overview of all
streams of research around the theme entrepreneurship. The ability to combine
product development, market development, and organizational development
ensures the competitiveness of high-income countries and its enterprises. Up to
date knowledge about how to develop all three aspects in continuously changing
environments, therefore, is of vital importance. The course intends to shed light on
different aspects from managing and aligning internal and external networks, all
facets around founding enterprises, how to explore and develop markets, how to
get and exploit creative ideas among more. The course studies both theoretical
models and their empirical application, changing between micro and macroeconomic perspectives with a strong methodological focus.
-
Every students presents and interprets one research article
In an examination students are asked to proof their understanding of research
What is VENTURE CAMPUS?
An interdisciplinary seminar for anyone interested in
(potentially) starting up
Content:
Idea generation and team formation
Marketing for start-ups
Venture Finance
Basics in Intellectual Property Rights and Business Law
Grade: Written business plan and oral panel presentation
!!! For students of any subject from 5th semester of
studies onwards !!!
Scope/ workload: 6 ECTS,
Kick-off: 18th Oct 2012, 14:00-20:00 in room EB 407
Further information (also in English) on
www.venturecampus.de
Lehrstuhl für Entrepreneurship und Innovationsmanagement, Prof. Dr. Jan Kratzer
7
Other Chairs and Subjects
Business Research Methods
Course description
Business Research Methods
Overview of methods used in management research
- Research philosophies, theories and hypotheses
- Literature search and review, including library workshops
- Quantitative methods (e.g., survey design, regression analysis)
- Qualitative methods (e.g., interview approaches, ethnography)
Credit points and teaching approach
6 ECTS
50% lecture and discussion / 50% active learning exercises
Exam / Assignments
Exam based on assigned readings & slides (50%, in February)
Journal article critique (20%, due in January)
Research project (30%, due in February)
Contact person
Dates and room
Dates & Room:
Monday
10.15am-1.15pm
H 7112 (Main
building, 7th floor)
First session:
October 15th
Additional small
group sessions:
in January 2013
Tuesday
2.15pm-3.45pm
H7112
Dr. Johannes Rank
[email protected]
Office hours: Tuesday 1-2pm H7106a and by appointment
9
The Human Side of Innovation – Lecture course and case seminar
Description
Focus: The role of individuals and teams in the innovation process
Topics:
- Theories and facilitators of creativity
- Innovation champions and promotors
- Teamwork quality and team climate for innovation
- Leadership, diversity and innovation
Credit points
6 ECTS (3 ECTS lecture + 3 ECTS case seminar)
Exam / Assignments
Exam in February 2013 (lecture course)
Case study papers/presentations (case seminar) – company visit
Instructors and contact persons
Prof. Dr. Hans Georg Gemünden (lecture course)
Dr. Johannes Rank (lecture course)
[email protected]
Dr. Alexander Kock (case seminar)
[email protected]
Dates and location
Lecture:
Start date: October
23rd
Each Tuesday until
December 4th
Tuesday,
10.15am-11.45am
H 0110
AND Tuesday,
2.15pm-3.45pm
EB 407
Case seminar:
Start date: Nov 7th
Thursday,
10.15pm-11.45pm
H 7112
10
Innovation Marketing
Course description
Business Research Methods
Dates and room
This course provides an overview of the principal concepts in
the marketing of innovative products and services. The course
covers the major phases of the marketing process - starting
with strategic marketing planning activities and ending with
the planning of market introduction.
Credit points and teaching approach
Dates & Room:
???
6 ECTS
Exam / Assignments
Written exam.
Assignments during the tutorial. The final grade is calculated as a
weighted average of the exam and related tutorial assignments.
First session:
???
Contact person
Prof. Katrin Talke
[email protected]
11
Chair of Innovation Economics – Prof. Dr. Knut Blind
Introduction and Orientation – IME Master
Winter term
2012-13
Chair of Innovation Economics
VWS 2
Müller-Breslau-Straße 15
(Schleuseninsel)
10623 Berlin
www.inno.tu-berlin.de
Prof. Dr. Knut Blind
Room 124
[email protected]
Secretary:
Brigitte Essoun
[email protected]
Anne-Marie Großmann
Room 117
[email protected]
Annika Lorenz
Room 122
[email protected]
German Stars
Inventions and innovations are important….
Relevance of Innovations
…for technical progress, growth, welfare,
employment and the society in general.
Innovation Economics
Prof. Blind
Großmann/
Lorenz
Lecture:
Exercise:
1st lecture:
Exercise:
Wed, 10 a.m. – 12 p.m.
Block course
(VWS 128, Schleuseninsel)
(VWS 128)
Oct. 17th 2012
Kick-off:
Oct 17th 2012, 2-4 p.m.
Next dates: Nov, 7th; Nov, 28th; Dec, 19th; Jan, 9th; Jan, 23rd
Lecture:
 neo-classical, evolutionary and historical-institutional explanations for
innovation
 methods of empirical innovation research
 regional, sectoral and macroeconomic effects on innovation
Requirements: exam
Exercise: Interactive exercise, follow-up of selected topics from the lecture
supported by student presentations and discussions
For course material,
please register for ISIS
Requirements:
 Group presentations, referee reports, discussions and active participation in
the exercise
Innovation Economics – Lecture Content
Date
Topic
17/10/2012
Introduction: Definitions
24/10/2012
Indicators of Innovation
31/10/2012
Schumpeter Theories
07/11/2012
The Arrow Model
14/11/2012
Neoclassical Approach: R&D Speed
21/11/2012
Neoclassical Approach: Patent Races
28/11/2012
Neoclassical Approach: Cooperative vs. Non-cooperative Research
05/12/2012
Evolutionary Economics: Nelson & Winter Model
12/12/2012
Evolutionary Economics: Institutional Approaches
19/12/2012
Innovation Systems Approach
26/12/2012 and 02/01/2013 Christmas Break – No Lectures
09/01/2013
Innovation effects: Diffusion
16/01/2013
Innovation effects: Growth
23/01/2013
Innovation effects: Employment
30/01/2013
Innovation effects: Foreign Trade
06/02/2013
Sustainable Innovation
13/02/2013
Exam Preparation
1st exam: Wednesday, 27th February 2013, H 3010; 2nd exam: Wednesday, 3rd April 2013, C 130
Intellectual Property Management
Prof. Blind
Potekhina/
Ploschka/
Thürer
Veer/
Lorenz
Lecture:
1st lecture:
Exercise:
Wednesday, 12 – 2 p.m. (VWS 128)
Oct. 17th 2012
Workshop with Bosch-Rexroth, limited to 30 students
Kick-off:
Oct. 24th 2012, 2 - 4 p.m. (VWS 128)
Alternative: IP Seminar
Kick-off:
Oct. 17th 2012, 4 - 6 p.m. (VWS 128)
Lecture:
 Patents, Trademarks, Trade secrets and other formal or informal methods of
protection
 Licensing, Patent Pools and Patent Thickets
 IPR Search
Register at ISIS
 Brand management
(for the course materials)
 IP value and competition analysis
 Anti-Counterfeit and Product Piracy Strategy
 Open Source and IPR in Open Innovation
Requirements: 60 min exam; participation in workshop or seminar
Relevance of IP Management
Relevance of IP Management
Failure to Protect Patents – Consequences
Stanley Cohen & Herbert Boyer
Recombination of DNA - Publication in 1974
In 1974, Cohen and Boyer developed a method for the
recombination for DNA which is used by practically every
biochemist till this day. The researchers, however, were so
anxious to be the first to publish in this hard-fought area of
knowledge that the benefits resulting from the protection of
their method did not even occur to them. Today, the losses of
license revenue are estimated at a total of US$15bn.
IPM Workshop
Prof. Blind
Lecture:
1st lecture:
Wednesday, 12 - 2 p.m. (VWS 128)
Oct. 17th 2012
Potekhina/
Ploschka/
Thürer
Exercise:
Workshop with Bosch Rexroth, limited to 30 students
Kick-off:
Oct. 24th 2012, 2 - 4 p.m. (VWS 128)
Dates:
Dec. 12th 2012 and Jan. 30th 2013
Exercise / Workshop:
 Cooperation with Bosch Rexroth
 Work on real IP problems
 Limited to 30 participants
Application necessary!
Send a short CV to:
[email protected]
until 15.10.2012, 9 a.m.
Requirements:
Group work and presentation; participation in lecture!
IPM Seminar
Prof. Blind
Veer/
Lorenz
Lecture:
1st lecture:
Seminar:
Wednesday, 12 – 2 p.m. (VWS 128)
Oct. 17th 2012
IP Seminar
Kick-off:
Oct. 17th 2012, 4 - 6 p.m. (VWS 128)
Dates:
Oct. 24th; Dec. 5th; Jan. 16th
Exercise / Seminar (alternative to Workshop):
 Explore impacts of infringement lawsuits on corporate development
 Work on infringement case studies from RIM, SAP, Apple etc.
 Examine and study the role of patent trolls in the economy
Requirements:
Group work and presentation; participation in lecture!
A very normal day…
Strategic Standardization
Prof. Blind/ Dr. Gauch
Dr. Gauch
Lecture:
Exercise:
Friday, 10 a.m. -12 p.m. (VWS 128)
block course: 2 dates (VWS 128)
Start of lectures: Oct. 19th 2012
Kick-off exercise: Oct. 26th 2012






Formal standardization as a strategic tool
Standardization processes
Standardization and innovation
Standardization and IPR
The macroeconomic impact of standardization
Opening of new markets
 Requirements lecture: Exam 90 min
Limited to 30 students.
Please register for ISIS
platform!
 Requirements exercise: Standardization exercises in a 2-day seminar
Outlook
Next
Semester
(Summer
Term)
Innovation Policy
Prof. Blind
Content:
 Reasons for innovation policy
 Development of innovation policy
 Instruments of innovation policy
 Evaluation of innovation policy
Exercise: External speaker series and discussion
Strategic Standardization
Prof. Blind
Content:
 Current research topics in the field of strategic standardization
Exercise:
 Simulation game
Open Source and IP Seminar
Mirko Böhm
Content:
 Free Software and innovations
 IPR, Open Data, Hardware etc.
Workshop:
 Written assignment and presentation
Registration for Exams
http://www3.ib.tuberlin.de/qisserver/servlet/de.his.servlet.RequestDispatcherServlet;jsessionid=?vmfile=no
&state=verpublish&asi=&moduleCall=prfQISallstud&status=init&publishid=0&publishSub
Dir=TUB&publishConfFile=prfListen
Master Thesis
• We want you to write your master thesis outside the university
(companies, charities, public organizations etc.) – so that means that
supervision and the location of writing the master thesis can and most
often will be different.
• Even if you are enrolled and supervised in Twente you still can write your
thesis wherever you like (and it makes sense).
• You need two supervisor one from U Twente and one from TU Berlin.
• The Master Class will be a course in Twente
• You can improve your grade from Twente by making an research article
out of your thesis.
Twente or not Twente?
•
Yes, Twente as the oldest and most successful institution in Entrepreneurship in
Europe should be obligatory.
•
Alternatives, no and yes – § 8 (2) Study-Regulation – you can study elsewhere as
long as the subject profile is comparable and come back and write the master
theses in Berlin. This is not possible at any of the Berlin Universities!!!
•
Disadvantage; you only get the degree from Berlin.
•
There is no possibility to stay in Berlin for four terms and get a degree.
Questions