About the 2015 Roundy’s Fact Book
This fact book provides certain financial and operating information about Roundy’s, Inc. and its
subsidiaries. It is intended to provide general information about Roundy’s and therefore does not
include the Company’s financial statements and notes. Roundy’s believes that the information
contained in this Fact Book is correct in all material respects. However, such information is subject to
change.
Table of Contents
Table of Contents ......................................................................................................................................... 2
Roundy’s Snapshot........................................................................................................................................ 3
Shareholder Information .............................................................................................................................. 4
Roundy’s Historical Timeline ........................................................................................................................ 5
Roundy’s Management ................................................................................................................................. 6
Roundy’s Employees ..................................................................................................................................... 8
Overview of Roundy’s Banners ..................................................................................................................... 9
Merchandising ............................................................................................................................................ 10
Mariano’s .................................................................................................................................................... 13
Our Brands .................................................................................................................................................. 15
Distribution Network & Transportation Management .............................................................................. 17
Roundy’s Commissary ................................................................................................................................. 18
Roundy’s Pharmacy..................................................................................................................................... 19
Sustainability Program ................................................................................................................................ 20
Healthy Choices........................................................................................................................................... 25
Philanthropy................................................................................................................................................ 27
2
Roundy’s Snapshot
Leading grocer in Upper Midwest
Founded in Milwaukee in 1872
Trading since February 8, 2012 on the New York Stock Exchange
Approximately $4.0 Billion Total Sales
151 stores and 101 Pharmacies
11 Roundy’s Own Brands
3
Shareholder Information
Corporate Office Information
875 East Wisconsin Avenue
Milwaukee, Wisconsin 53202
(414) 231-5000
www.roundys.com
Investor Contact
James J. Hyland
[email protected]
Stock Transfer Agent & Auditor
American Stock Transfer and Trust Company
6201 15th Avenue
Brooklyn, NY 11219
(800) 937-5449
Ernst & Young, LLP
875 East Wisconsin Avenue
Milwaukee, WI 53202
2015 Fiscal Calendar
st
1 Quarter
2nd Quarter
3rd Quarter
4th Quarter
4/4/2015
7/4/2015
10/3/2015
1/2/2016
Number of Employees
Number of Stores
Exchange
Ticker
22,000
151
NYSE
RNDY
4
Roundy’s Historical Timeline
Proudly Serving Our Customers Since 1872
1872 Judson A. Roundy and two partners, Sidney Hauxhurst
and William A. Smith, found a wholesale grocery
company called Smith, Roundy & Co. in Milwaukee,
Wisconsin.
1902 The firm takes on new partners and incorporates as
Roundy, Peckham & Dexter Co.
1922 The company begins to offer its own Roundy’s brand.
1953 The firm reorganizes as a grocery cooperative, with only
independent retailers allowed to hold Roundy’s stock.
1975 Roundy’s opens its first Pick ‘n Save Warehouse Foods.
1999 Roundy’s undertakes a new strategy to expand the
retail side of the business.
2001 Roundy’s purchases Copps Food Centers, then the
largest family-owned supermarket chain in Wisconsin.
2002 Roundy’s is acquired by Willis Stein & Partners, a
Chicago investment firm.
2003 Fleming Companies sells 31 Rainbow stores to Roundy’s.
2010 Roundy’s launches Mariano’s in the Chicago
metropolitan area, offering world-class shopping
against a backdrop of superior customer service.
2012 Roundy’s goes public on February 8, trading on the New
York Stock Exchange under RNDY.
2013 Roundy’s acquires 11 Chicagoland area Dominick’s
stores from Safeway to be converted to the company’s
Mariano’s banner.
2014 Roundy’s exits Twin Cities market with sale/closure of
27 Rainbow stores.
2015 Roundy’s banners, Pick ‘n Save and Mariano’s both
celebrate anniversaries. Pick ‘n Save operating for 40 years and Mariano’s for five.
5
Roundy’s Management
Robert Mariano – President, Chief Executive Officer and Chairman
Mr. Mariano has served as the Company’s President, Chief Executive Officer and Chairman since June
2002. Mr. Mariano was self-employed as a consultant from November 1998 through June 2002.
Previously, Mr. Mariano served as President and a director of Dominick’s Supermarkets, Inc.
(‘‘Dominick’s’’) from March 1995 and Chief Executive Officer from January 1996 until Dominick’s sale to
Safeway, Inc. in 1998. Mr. Mariano also served as Chief Operating Officer of Dominick’s from March
1995 until January 1996. Mr. Mariano joined Dominick’s in 1972.
Donald Rosanova – Executive Vice President, Operations
Mr. Rosanova has served as the Company’s Executive Vice President—Operations since May 2006 and
has served as Group Vice President—Supply Chain from 2002 to 2006. Prior to joining Roundy’s, Mr.
Rosanova was Vice President of Operations of Edward Don & Company, a provider of foodservices
supplies and equipment, from 1999 to 2002. Prior to that, Mr. Rosanova served as Group Vice President
of Operations at Dominick’s from 1996 to 1998 and held various management positions within
Dominick’s from 1971 to 1996.
John Boyle – Group Vice President, Store Operations
Mr. Boyle has served as Group Vice President—Store Operations since October 2009. From 2003 to
2009, Mr. Boyle served as Group Vice President—Information Technology and Business Process
Excellence. From 2002 to 2003, Mr. Boyle held various management positions within Roundy’s or
provided independent consulting services for Roundy’s. From 1999 to 2002, Mr. Boyle held various
management positions at Storage Networks, Inc. Mr. Boyle served as Vice President—Administration at
Dominick’s from 1995 to 1996 and as Group Vice President—Information Technology and Store Planning
at Dominick’s from 1996 until its acquisition by Safeway in 1998. From 1992 to 1995, Mr. Boyle served as
Vice President—Information Technology at Food 4 Less Supermarkets, Inc.
Donald Fitzgerald – Group Vice President, Chief Marketing and Merchandising Officer
Mr. Fitzgerald has served as Group Vice President, Chief Marketing & Merchandising Officer since May
2014, Group Vice President, Chief Merchandising Officer from August 2012 to April 2014, and Group
Vice President, Merchandising and Procurement from March 2008 to July 2012. From February 2007 to
February 2008, Don served as Vice President, Sales and Marketing for Meijer Inc.’s Chicago division.
From 2005 to 2006, Mr. Fitzgerald was a partner with The Partnering Group. From 1977 to 2005, Don
held various management positions at Dominick’s, where he was responsible for sales and
merchandising activities, including pricing, category management, promotional planning and inventory
replenishment.
6
Roundy’s Management
Timothy Grabar – Group Vice President, Retail Merchandising and Store Operations – Illinois
Mr. Grabar has served as Group Vice President—Retail Merchandising and Store Operations – Illinois
since January 2014 and served as Vice President—Retail Merchandising and Store Operations – Illinois
from February 2011 to December 2013. From 2006 to February 2011, Mr. Grabar was Vice President—
Purchasing and Marketing for Dearborn Grocers. From 1996 to 2006, Mr. Grabar was with Delray Farms,
serving most recently as President. From 1995 to 1996, Mr. Grabar was a category manager with Amoco
Oil Company and from 1991 to 1995 Mr. Grabar was a buyer/merchandiser with Dominick’s.
Edward Kitz –Group Vice President, Legal, Risk & Treasury and Corporate Secretary
Mr. Kitz has served as Group Vice President—Legal, Risk & Treasury and Corporate Secretary since
September 2003 and he served as Vice President, Secretary of Roundy’s from 1995 to 2003. Mr. Kitz
joined Roundy’s in 1980 as Corporate Controller and became Vice President in 1985. Starting in 1989,
Mr. Kitz also served as Treasurer. Prior to joining Roundy’s, Mr. Kitz was a senior accountant at Deloitte
& Touche LLP.
Patrick Mullarkey – Group Vice President, Information Technology
Mr. Mullarkey has served as Group Vice President—Information Technology since May 2010. Prior to
joining Roundy’s, Mr. Mullarkey served the Target Corporation as Vice President, Information
Technology Services from 2004 to 2010, as Vice President, Applications Development in 2003 and as
Vice President, Corporation Systems Development in 2002. From 1992 to 2001, Mr. Mullarkey held
numerous positions with Booz Allen Hamilton.
Jessie W. Terry—Group Vice President, Chief Human Resource Officer
Mr. Terry has served as Group Vice President—Chief Human Resource Officer since August 2012. From
2001 to 2012 Mr. Terry was with Kraft Foods, Inc. having served most recently as Senior Human
Resource Leader at Oscar Mayer, a Kraft business unit. Prior to 2001, Mr. Terry’s experience includes
human resource roles at Cummins, Inc. and operational roles at Dean Foods Company.
Michael P. Turzenski—Group Vice President, Chief Financial Officer
Mr. Turzenski has served as Group Vice President—Chief Financial Officer since August 2014 and served
as Group Vice President—Chief Accounting Officer from February 2012 to July 2014. Mr. Turzenski
joined Roundy’s in 2007 as Vice President, Controller. Prior to joining Roundy’s, Mr. Turzenski was
Director of Accounting from 2005 to 2007 with Rockwell Automation, Inc.
7
Roundy’s Employees
Roundy’s is dedicated to creating, encouraging and maintaining a culture in which employees feel
valued, vested and inspired. To reach top tier, we transformed our human resources function into a
competitive advantage by forging lasting relationships with our team members and customers. Serving
over 22,000 union and non-union team members in retail, warehousing, transportation, food
manufacturing and administration, the department provides services that span the entire employee
lifecycle. As a business partner to the organization, HR’s major functions support the employee value
proposition in the areas of talent acquisition and retention, employee & labor relations, benefits,
compensation, organizational effectiveness, HR shared services and training.
Because of continued rapid growth, especially in our Illinois market, Roundy’s has restructured its talent
acquisition and employee development systems to be more agile and focused on the quickly changing
needs of the business. Creative sourcing, a new applicant management system, expanded university
relations, a comprehensive leadership trainee program, developmental training passports for every job
and a new learning management system became part of the human resources tool kit in 2014. Going
forward, our focus is what we can do to grow our team members even faster for future opportunities.
Technology is ever changing and we need to be relevant with our employee’s needs. To that end the
company launched OneRoundy’s, an employee self-service portal in 2013 giving our team members
access to all vital personal and benefit information as well as internal career opportunities.
At Roundy’s, we promote diversity and inclusion throughout our organization. We provide a
work environment that promotes and celebrates individual achievement and we honor the
dignity and worth of each person we hire. Our team members are qualified individuals
reflecting the diverse communities we serve.
8
Overview of Roundy’s Banners
Pick ‘n Save
 88 Stores
 Operating primarily in the Milwaukee
area, as well as in certain other
Wisconsin markets, including Racine,
Oshkosh, Kenosha, and Fond du Lac.
Metro Market
 4 Stores
 First opened in downtown Milwaukee
in 2004, second in Brookfield in 2010,
third in Mequon in 2011 and fourth in
Madison in 2014.
Copps
 25 Stores
 Operating in Madison, central and
northern Wisconsin
Mariano’s
 34 Stores
 First opened in Arlington Heights,
IL in 2010
 11 city of Chicago locations and
23 suburban locations
9
Merchandising
Overview
Roundy’s merchandising team is responsible for item assortment, product sourcing, cost negotiation,
promotions, store layout and shelf space management. With over 45,000 items on average in each
store and hundreds of thousands of customers to serve, it is important that we understand
that our customers are the foundation for our decision making. We operate stores across a very
diverse geography, making it vital that we analyze sales and demographic information to make decisions
that give our customers choices that best serve their needs.
Products
We classify our products into the following departments:
 Grocery
 Frozen
 Dairy
 Processed Meat
 Fresh Produce
 Meat & seafood
 Bakery
 Deli, Cheese & Prepared Foods
 Floral
 General Merchandise, Alcohol, Pharmacy, Health & Beauty Care
Below is an overview of each of these departments:
Product Sourcing – Where products come from makes a difference. Being a Wisconsin company,
Roundy’s knows how important Wisconsin products are to its customers, and we make a special effort
to buy locally. In Illinois, we are taking a hyper-local approach to sourcing unique products, including
minority and women-owned businesses. At the same time, we work hard to source imported products
from around the world.
10
Merchandising
Fresh Departments:
Produce: We offer over 600 varieties of fresh fruit and vegetables sourced locally and
from around the globe. Our stores offer an expansive assortment of USDA Certified
organic produce. Our value-added produce offering includes fresh cut fruit, fresh
squeezed juice and salad bars in many of our stores. Many produce departments also
offer bulk foods, providing our customers with unique product offerings and the
ability for customers to buy only what they want.
Meat and Seafood: We offer a distinctive selection of meat and fresh seafood, including natural, organic and
grass fed varieties, delivered with knowledgeable customer service. Our beef offering consists primarily of
fresh cut USDA Black Angus Choice. We also sell all-natural pork, lamb, veal, homemade sausage and
bratwurst produced fresh in store, and “Grade A” chicken. Fresh seafood includes
salmon, whitefish and locally harvested rainbow trout. Some of our fresh seafood is
caught and delivered to our stores within 24 hours. We have many value-added,
ready-to-cook choices in both meat and seafood. Selected stores have fresh sushi
and oyster bars.
Floral: We carry over 200 different varieties Passion Roses, which are the official rose
of the Rose Bowl and Miss America, as well as bouquets, arrangements, blooming and
green plants and attractive seasonal favorites. Our fresh flower market offers a broad
variety of cut flowers and allows customers to create their own bouquets.
Bakery: Our bakery department offers a wide selection of breads, rolls, pies, donuts, muffins, cookies,
pastries and other goods baked in-store daily. We custom decorate cakes for your
celebration and we have our own exclusive Bella cupcakes in selected stores. Our
premium muffins are made with high quality ingredients, including Maine wild
blueberries, Wisconsin cranberries, and spicy Korintje cinnamon. Our breads range
from traditional French and Italian loaves to select artisanal varieties.
Deli, Cheese and Prepared Foods: Like a neighborhood deli, we offer fresh foods
from high quality suppliers at competitive prices. Our deli selections include fresh
salads, sandwiches, meals to go, and fresh sliced deli meats. We also offer an
abundant selection of local, domestic, and imported artisanal cheeses. Creamy brie,
gruyere, hard shaving cheeses, fresh mozzarella, and sharp cheddars are among our
assortment. We have hot soup bars with many homemade recipes, created in our
Kenosha commissary. Our prepared foods include entrees such as meat loaf, chicken Milanese, rotisserie
chickens, baby back ribs, chicken and beef pot pies, empanadas and quiche. Our fried chicken is handbreaded and made from fresh, not frozen, chicken. You can even sit down to enjoy a Southern-style
barbeque at Todds BBQ in some of our stores.
M er
11
Merchandising
Grocery, Frozen, Dairy:




Customer trends in food are rapidly changing. Today, options include natural, organic, wheatfree, gluten-free, non-GMO and preservative-free.
Value is always important to our customers, and we offer great value in our Roundy’s Own
Brand and Big Bargain Buys, which provide solutions for price-conscious shoppers looking for
larger sizes at club-store prices.
From aspirational chefs to traditional ethnic cooks, we offer a large selection in our Global
Cuisine aisle in many of our stores.
Our Commissary, located in Kenosha, WI, produces a wide range of products for our entire
network of stores.
General Merchandise and Health and Beauty Care:
We offer a wide variety of greeting cards, gift cards, candy and
seasonal merchandise, as well as an assortment of household
cleaning products, cooking utensils, some hardware/electrical
items and batteries. We also offer a wide selection of baby
products for our customers from diapers to baby food and
formula. Our stores provide a convenient location for
everyday health and beauty needs from thermometers and
bandages to toothpaste and floss. We carry a variety of
nationally branded cosmetic lines in addition to everyday
beauty and haircare products.
Alcohol:
We offer a wide selection of competitively priced beer, wine
and spirits. Our beer selection includes over 70 domestic and
international brands in multiple styles, including local and
regional craft beers. Beer enthusiasts have the option of
creating their own six-pack of beer from many varieties. We
also offer a wide assortment of wines from North America and
around the world, and a broad variety of spirits. In Illinois, you
can even sit down for a glass of wine or bottle of beer in many
of our stores.
12
Mariano’s
Roundy’s growth continues through its Mariano’s banner. The first Mariano’s store opened in Arlington
Heights, IL on July 20, 2010. Named for the Chief Executive Officer, Robert Mariano, the store was
designed and built to deliver the highest quality products from around the world and those produced
locally to shoppers with unequaled service and hospitality. Today, Roundy’s has 34 stores in the
Chicagoland area ranging from Gurnee in the North to Frankfort in the South with 11 locations in the
City of Chicago.
The Mariano’s Concept:
We’re not a “discount” grocery store. We’re not a “specialty” grocery store. We’re something
altogether unique. We exceed shoppers’ expectations for price and selection. We place a premium on
not just customer service, but the customer experience. We make a gourmet statement in a relaxed and
welcoming environment. We want our customers to feel empowered to try new foods and to
experiment and be creative in the kitchen without worrying that their wallet will take a hit. This is what
Mariano’s is all about. We seek to be an integral part of the neighborhoods we serve. Consider
Mariano’s a grocery store that is deeply invested in the health, happiness and well-being of our
customers. Today’s shoppers seek some level of control over their shopping experience. They yearn for
meaningful interactions at retail and want real “connections” with the stores they shop; not passive
experiences. That’s why we built Mariano’s the way we did.
13
Mariano’s
At Mariano’s we offer an enhanced selection of premium perishable and prepared food departments
and a wide array of organic and natural offerings including own brand (private label). Our stores are
distinctively modern and maintain an inviting ambiance. We also offer full-service pharmacies in most of
our Mariano’s stores.
Our success comes from the fact that we offer a highly differentiated food shopping experience to our
customers. We are extraordinary in our perishable offerings, prepared (ready-to-eat) foods and most
importantly, we are highly focused on customer service. The “Fresh” concept is the big differentiator –
bakery, produce, meat and floral. Our prepared food offerings are wildly successful and it is important to
remember that our store is value priced. Unlike some of our higher-end competitors, we offer one stop
shopping to our customers all at competitive prices.
Mariano’s influence comes from the world’s great food emporiums. Our customers experience exciting
offerings in our stores ranging from cooking stations, sushi bars, oyster bars, wine bars, spice shops;
Todd’s BBQ wood stone fired pizzas, Vero coffee and gelato, all natural fruit and vegetable smoothies,
specialty artisan cheeses, baked goods and other specialty offerings.
We’ve transformed grocery shopping from a chore, to a destination. Our maxim is “Shop
Well. Eat Well. Live Well” SM and it is genuine.
14
Our Brands
Roundy’s brings superior quality, freshness, variety and value to you in our grocery store brands. Found
in every aisle of our store, our brands offer the same or better quality as national brands.
Our Own Brand: Roundy’s
Roundy’s Own Brand is our line of affordable, high quality products that are equal to
or better than the leading national brands. Roundy’s Own Brand...quality you expect
at a price you can afford.
Our Natural and Organic Brand: Simply Roundy’s
Simply Roundy’s represents the very best of what nature has to offer. Our organic foods are
minimally processed and always free of additives, and artificial colors and ingredients. Simply
Roundy’s...just how nature intended.
Our Premium Brand: Roundy’s Select
Roundy’s Select is our exclusive collection of outstanding products that combines premium
ingredients with exceptional quality. Together, they create the best Roundy’s has to
offer...Roundy’s Select.
Our Coffee and Gelato Brand: Vero
Adventure begins with Vero... an exclusive selection of genuine Italian products that reflect the
passion and heritage in Italy’s Old World recipes. Our master gelato makers and coffee roast
masters pour their passion into every recipe to create products that showcase the finest Italy has
to offer. Treat yourself to a true taste of Italy today. Treat yourself to Vero.
Our Fresh Brand: Roundy’s Fresh
Roundy’s Fresh is a line of high quality products delivered at their peak of freshness direct to store
from our handpicked regional farms and vendors. Roundy’s Fresh...the goodness of the farm
delivered right to your table.
Our Seafood Brand: Roundy’s Fisherman’s Reserve
Fisherman’s Reserve offers a full range of premium seafood choices that brings incredible
selection, premium quality and ocean-fresh flavor right to your table. Flash frozen at the peak
of freshness, our entire line of seafood offers unsurpassed fresh taste and texture – all with
the convenience you’ve come to expect. Try one tonight and discover what you’ve been
missing.
Our Global Brand: Mariano’s Signature
Mariano’s Signature gathers unique products from around the world. Each item is hand
selected by purveyors who share our love and passion for food. Experience our global
collection of culinary discoveries.
15
Our Brands
Our Value Brand: Clear Value
Clear Value from Topco is our value price brand with products ranging from canned
vegetables and frozen foods to paper products and cleaning supplies. Compare Clear
Value to our competitors’ lowest prices and see the savings. Clear Value...the clear
choice for savings.
Health and Beauty Care: TopCare
TopCare by Topco offers the best value in overall health & beauty needs for your family.
TopCare products are made with the same FDA-approved active ingredients as the
national brands at reasonable prices. TopCare has all you need for your everyday routine.
TopCare...because we care.
Our Pharmacy Brand: Roundy’s Pharmacy
Roundy’s Pharmacy offers over-the-counter medications that meet the same stringent
quality standards of the national brands; but at a fraction of the price.
Roundy’s Pharmacy… feel good.
Our Pet Brand: Roundy’s Pet Care
When our pets are happy, we’re happy! Roundy’s Pet Care is a complete collection of pet
products designed to bring out the best in animals. Roundy’s Pet Care...when you want
the very best for your pet.
16
Distribution Network & Transportation
Management
We operate two distribution centers with an aggregate of approximately 1.3 million square feet of
warehouse and administrative space. Our distribution centers are located in:


Oconomowoc WI
Mazomanie, WI
1,100,000 square feet
210,000 square feet
Roundy’s has significant distribution efficiencies given regional scale and density. Our distribution network is
supported by modern and efficient trucking operations with a fleet of approximately 70 tractors and 325
trailers. The primary function of these centers is to supply our retail operations with a broad product line
that includes dry grocery, frozen foods, fresh produce, meat, dairy products, bakery goods and non-food
products. The vast distribution and transportation network Roundy’s has in place today has the capacity to
supply a significant number of additional stores.
Distribution Centers use reusable packaging to deliver over 30,000 individual items in three different
temperature zones to over 140 supermarkets in two states. Roundy’s has cut waste by an estimated 50%,
eliminated tons of waste from going to landfills and reduced labor costs in the process.
17
Roundy’s Commissary
Roundy’s operates an 116,000 square foot
central commissary located in Kenosha,
Wisconsin near major freeways and other roads
to support our retail locations. The commissary
is a multi-purpose food production
manufacturing plant. The plant is situated on
approximately 17 acres. The plant operates in
various forms and departments 7 days per
week, 24 hours/day. The plant was designed
with the focus of supporting our stores by
increasing our specialty and private label
products. We ship to our Oconomowoc
warehouse where product is then selected for
our stores’ needs.
Operations started in January 2006 with a state
of the art facility producing a wide range of
products. We manufacture for our own stores
only. Products include the following:











The commissary operates under the direct
supervision of the USDA and the FDA. Portions
of the plant/products are kosher and approved
by the CRC (Chicago Rabbinical Council). Kosher
products are easily identifiable
to customers by featuring the
CRC logo.
The commissary has a comprehensive quality
assurance laboratory on site as well as a test
kitchen used for product development staffed
by our executive chef. We continually add to
our capability to produce a wider variety of
perishable and prepared foods. The
commissary is an important element of the
Company’s strategy to grow sales of ownbrand products, perishables and prepared
foods.
Ice cream
Deli salads/produce salads
Soups
Prepared foods
Bakery
Meat (marinated, kabobs, hamburgers,
chicken)
Bottled orange and flavored drinks
(lemonade, iced tea, punch and others)
Gelato
Yogurt
Sour cream
Ice
18
Roundy’s Pharmacy
We have 101 pharmacies within our network of 151 stores in 2015. We are committed to expanding this
valuable offering to our customers and associates as we open new locations throughout the year.
Our pharmacies are full service pharmacies offering both clinical services as well as the more traditional
dispensing functions. We require our pharmacists to be licensed immunizers as we see this as a basic
service offering for pharmacy. Our successful adherence program, Ready-For-You, offers our patients the
convenience of automated refills while helping to improve their long-term clinical outcomes. We have a
robust Medication Therapy Management program and have partnered with several national platforms. In
2014 we added a Manager of Clinical Services to our staff to expand our immunization and clinical initiatives.
This position steered our team to a 100 percent increase in immunizations this current season. In addition,
our Manager of Clinical Care is challenged with preparing our team for the upcoming Medicare Star Ratings
that we will be held accountable for.
We continue to work strategically with local healthcare systems to expand our offering and take advantage of
the coming shift in healthcare. We believe that the pharmacist will be the first point of contact for many
American’s healthcare needs in 2015 and beyond. To that end, our pharmacists understand that the future
of pharmacy is in front of the counter, not behind it. To accomplish this we have provided workflow and
scheduling solutions to allow them the time to increase the number of interactions with our customers.
Even though we are a grocery store pharmacy, we continue to offer and expand some atypical services such
as delivery and even offer drive-thru service in some locations.
While the hallmark of supermarket pharmacies has always been about convenience, we believe that
Roundy’s pharmacies offer a unique experience for our patients by providing unexpected service levels and
offerings. The mission of every Roundy’s pharmacist is to offer unsurpassed levels of service and
satisfaction to our customers and patients. Our pharmacists understand that this is not only our mission
but our promise.
19
Sustainability Program
Roundy’s is committed to managing our products and processes in an environmentally responsible
manner by complying with requirements, preventing pollution, and continually improving our
sustainability program. As a result we have achieved the following results:






50% reduction in packaging waste
Reduction in labor costs associated with shipping/receiving/handling materials inside the closed
loop
Increased product protection (integrity) during the shipping and receiving process throughout
the system
Reduced disposal costs at store level and at distribution centers by recycling and reducing
shipments to landfills
Reduced carbon footprint by eliminating packaging materials and increasing shipping
efficiencies
System wide effort to improve as a sustainable organization and community partner
In 2013, Roundy’s became the first grocer in the state of Wisconsin, and only the third in the U.S., to
utilize a transcritical CO2 refrigeration system. The new system, located in our Menomonee Falls, WI
Pick ‘n Save, reflects a worldwide shift toward naturally occurring refrigerants that are considered more
environmentally friendly than their chemical counterparts, which have been linked to ozone layer
depletion and greenhouse gas emissions.
Transcritical CO2 system in Menomonee Falls, WI Pick ‘n Save*
Utilizing this system at our Menomonee Falls store allowed Pick ‘n Save to be one of just a few stores
nationwide to earn the U.S. Environmental Protection Agency’s GreenChill Platinum Award. Stores
honored with this award are recognized for reducing the amount of harmful refrigerant gas emissions
into the atmosphere by 95%.
20
.
Sustainability Program
On October 15, 2015, Roundy’s announced that it will join EPA's GreenChill program, which is a
partnership between the EPA and food retailers to reduce emissions and decrease their impact on the
ozone layer and climate change. Roundy’s has pledged to install the Transcritical CO2 refrigeration
system or whatever improved non-HFC technology becomes available in all new store builds starting in
2016 and any store remodels where the entire refrigeration system is scheduled for replacement.
Building Construction & Interiors:






Steel structural beams and plates, foundation and wall sections are manufactured using recycled
materials.
Concrete floors eliminate the need for additional floor coverings and the use of hazardous
cleaning chemicals.
Restrooms include low-flow motion activated urinals and hand sinks.
Selected low or no volatile organic compounds (VOC’s) paints and adhesives.
The refrigeration system is designed with CO2 which is a naturally occurring substance to
provide cooling.
Easy access to public transportation, bicycle racks and sidewalks.
Energy Management:





All energy and water performance is controlled in “real time” using a building automation
system to insure the most efficient use of these resources.
High-efficiency lighting technology is installed throughout the exterior and interior of the store.
Motion sensors or building automation system activates fixtures.
Water used in the store is heated using the reclaimed heat from refrigeration compressors.
Highly-efficient HVAC equipment coupled with constant air balancing, CO2 monitoring and
dehumidification to reduce energy consumption.
Daylight harvesting technology utilizes natural light to reduce electricity demand.
Store Operations:





Recycling is made easy for our customers by providing in-store collection bins for paper and
plastic bags – see recycling section below.
Reusable grocery bags are sold.
Packing material, food scraps and cooking oils are recycled or repurposed.
Environmentally-friendly and non-harmful cleaning chemicals are used to maintain the store.
Locally grown and produced items, organic foods and fair trade products are available for
purchase.
21
Sustainability Program
Recycling: Roundy’s is a Charter member of the Wisconsin DNR Green Tier Program and launched a
major recycling campaign called WRAP. We are proud to be participating in efforts to recycle more
plastic bags and wraps that come from our stores and other places. As part of Roundy's commitment
to sustainability, we have provided handy recycling bins for our customers at the front entrance of all of
our stores. In 2014, Roundy’s recycled 1.85 million pounds of plastic store bags and plastic stretch-wrap
from pallets. That is 900 tons of plastic bags and wrap that never hit a landfill. Also in 2014, Roundy’s
recycled 26,100 tons of cardboard.
Animal Welfare: Roundy’s announced it will work closely with its suppliers to phase out the use of pig
gestation crates from its supply chain by 2022. Roundy’s believes animals can and should be raised,
transported and processed using procedures that are free from cruelty and neglect. We stand committed to
the highest standards of animal well-being.
Roundy’s encourages all of the farmers who directly or indirectly supply us with milk and other dairy
ingredients to support efforts that promote the enhanced welfare of cattle. While the practice of dehorning
is necessary for the protection and welfare of the cows and the farmers who work with them, we believe
polled genetics is a viable future option, eliminating the need for dehorning. We ask that strong
consideration be given to promoting the “polled” option as a sustainable alternative to dehorning throughout
your dairy supply chain. Until such time as polled dairy cattle herds are dominant, Roundy’s supports the
adoption of best management practices, including procedure timing and the use of analgesics and/or
anesthetics for dehorning.
Product Labeling: Roundy’s has done as much, if not more, than most conventional grocers with our organic
labeling as well as our new health key identifiers. For the customer that is truly concerned with GMO Free,
we have recently redesigned our Simply Roundy’s brand to call this out. We have approximately 1,900 nonGMO project verified (third party non-GMO certification & verification) products. In addition, we have over
1,500 USDA certified organic items.
Agriculture: Roundy’s partnership with the Wisconsin Food Hub Cooperative (WFHC), a member of the
Wisconsin Department of Agriculture, Trade and Consumer Protection’s Something Special from Wisconsin™
program is structured to provide communities with locally grown produce in Roundy’s Wisconsin market
grocery stores. Beginning in August 2013, all Copps, Pick ’n Save and Metro Market stores began offering new
produce from WFHC.
Through this venture Roundy’s is able to offer its customers locally grown produce, including fruits and
vegetables, all harvested within Wisconsin. Pictures of the local farmers, information on each farm, its
location can be found on store banner websites, within stores and in print ads -- so customers can get a real
feel for their products’ roots.
Roundy’s believes in supporting local farmers, and offering customers the best in Wisconsingrown produce, while also supporting our local state economy.
22
Sustainability Program
23
Sustainability Program
Meet more local farmers here: http://www.picknsave.com/locallygrown.aspx
24
Healthy Choices
Under our Mariano’s banner and Metro Market we employ dietitians to bridge the gap between
maintaining good health and making healthy choices. As part of helping you to live a healthier life,
registered dieticians are available at select Roundy’s stores as a credible source to help you make the
best nutrition choices for your body. Roundy’s dieticians provide the following services at no cost to the
customer:







Grocery store tours
Nutrition education and counseling
Wellness workshops
Disease/chronic condition management
Meal and menu planning
Healthy recipe modifications
Healthy food demonstrations
Learn more about Roundy’s dieticians and services available at www.marianos.com/dietitians and
www.metromarket.net/wellness.
What you put into your body has a direct effect on what you get out of your body.
25
Healthy Choices
Helping you live better is also precisely why we’ve developed health key™— a wellness program
designed to simplify your shopping experience and make it easier for you to put healthier food in your
cart. Through an easy to understand system, health key™ utilizes color-coded wellness attribute tags on
qualifying products throughout the store. Tags highlight up to 2 of the most
important dietary attributes for that item, which makes it easier for you to identify
products that fit your wellness goals. This helps you better understand the foods
you’re eating and makes it easier for you to create healthier meals. No more
confusing comparisons while shopping!
26
Philanthropy
Roundy’s wants to make a difference in the communities we serve. We believe passionately in
giving back to the neighborhoods and towns that support our stores.
The Roundy’s Foundation was chartered in 2003 to strengthen the commitment Roundy’s Supermarkets
has to the communities served by its stores: Pick ’n Save, Copps, Metro Market and Mariano’s. Focused
on providing basic needs that ensure strong families and strong communities, the Foundation’s mission
is to support organizations working to relieve hunger and eradicate domestic abuse. Since its inception,
the Foundation has donated more than $10 million to food pantries, women’s shelters and domestic
violence programs throughout Wisconsin, Minnesota and Illinois.
Hunger Relief is at the core of the Foundation’s mission. Our company’s stores sustain communities by
providing quality food at affordable prices, but an increasing number of families are struggling to put
food on the table. The bulk of the Foundation’s funds support agencies and programs getting food to
those at risk of hunger in the areas we serve. The food pantries and other non-profit organizations
receiving donations from the Foundation are dedicated to building healthy communities through hunger
relief and nutrition initiatives.
Roundy’s Foundation commits funds each year to organizations working to create strong families and
communities through programs designed to eradicate domestic abuse and violence. We believe feeling
safe in your own home is fundamental to having a strong family that contributes to its community.
Funds from this area support women and family violence shelters, as well as training and programs
focused on domestic violence prevention and intervention.
Roundy’s Foundation hits the road twice a year to go on weeklong trips known as “Focused on Feeding
Families Tours”. These tours take place in the spring and fall, crucial times for food pantries, when
donations are at their lowest levels. Smaller food pantries throughout Wisconsin and Illinois are
randomly selected to receive donations of food and money during these tours. The effort helped 120
pantries in more than two dozen communities in 2014.
27
Philanthropy
Board of Directors & Officers
The Roundy’s Foundation Board is comprised of officers
from Roundy’s Supermarkets, Inc. and accomplished,
influential community representatives with diverse
backgrounds.
Other
Flamont T. Butler
President and CEO, The Butler Group, LLC; Director
Mike Turzenski
Roundy’s Group Vice President/Chief Financial Officer;
Foundation Treasurer; Director
Ed Kitz
Roundy’s Group Vice President, Legal, Risk & Treasury;
Foundation Secretary
Bob Mariano
Roundy’s Chairman and CEO; Foundation President;
Director
Jess Terry
Roundy’s Group Vice President, Chief Human Resource
Officer; Foundation Vice President; Director
Jane Voichick, Ph.D.
Professor Emerita Department of Nutritional Sciences,
University of Wisconsin—Madison; Director
28