Digital Out of Home advertising in Zurich
Advertise successfully at SBB railway stations
www.apgsga.ch
Communication space railway stations
At the heart of mobility
Railway stations are technically and architecturally sophisticated, high-frequency venues, from
the stations with integrated shops to smaller stations that link city centers with suburban
and rural regions. The user community is multifaceted and includes daily commuters, weekend and vacation travelers with national and international destinations, and the regular or
occasional passers-by who belong to the local population. Analog and digital APG|SGA
communication and advertising assets are intrinsic elements that co-define these places of
encounter. With railway station advertising you can reach attractive, contemporary and
trend-conscious target groups.
Facts & Figures
Zurich SBB main station (HB)/ShopVille
Zurich Airport SBB station
– Footfall of 437,000 people per day
– Average footfall of 48,000 people
– Largest station in Switzerland
– One of the busiest stations in Switzerland with 300 trains a day
– ShopVille has more than 180 shops, restaurants and takeaways
– Eurocity, Intercity and S-Bahn station
– Open 365 days a year – from early morning until late in
the evening
Zurich Stadelhofen SBB station
– Zurich Airport: 25,5 million passengers a year
– Zurich Airport shopping: Sales of CHF 538 million a year
Zurich Enge SBB station
– Footfall of 80,000 people per day
– Footfall of 27,000 people per day
– More than 20 shops, restaurants and take-aways
– More than 20 shops, restaurants and take-aways
Zurich Oerlikon SBB station
Zurich Hardbrücke SBB station
– Footfall of 78,100 people per day
– Footfall of 44,700 people per day
– Shopping with more than 27 shops, restaurants and takeaways
– City train station with an attractive crowd such as professionals,
young urbans and night owls in an urban surrounding
– Open 365 days a year – from early morning until late in
the evening
Please contact us for further information:
www.apgsga.ch/contact
Escalator ePanel formats and prices
The Escalator ePanels offer almost unlimited creative design
options and create new scope for exceptional advertising
effects. In each case, a combination of four ePanels with
dynamic «image flow» technology accompany the travelers
on their escalator ride at the Zurich main station and
deliver a message across the monitors. They are suitable for
animations as well as for still pictures. And thanks to the
outstanding locations the Escalator ePanels enjoy a great
deal of attention.
Profile
Advertising media Escalator ePanel
Format 9:16, LCD-screen, 32”, in full HD quality
Booking unit at least 1 day
Content advertising
Loop 60 seconds
Spot length 10 seconds fix
Animation still picture or animation
Number of subjects maximum 4
Restrictions alcohol, tobacco
Prices in CHF, gross, 10-second-spot1
Site
Railway station
ePanel
according to the WEMF economic area
43
Zürich HB
64
«Day»2
05:00 to 01:00
«Day light»3
05:00 to 01:00
«Week»2
05:00 to 01:00
«Week light»3
05:00 to 01:00
«Night»4
01:00 to 05:00
1 200
broadcasts
per ePanel
600
broadcasts
per ePanel
8 400
broadcasts
per ePanel
4 200
broadcasts
per ePanel
240
broadcasts
per ePanel
2 238.–
1 120.–
11 190.–
5 600.–
314.–
Valid for weeks 1–52/2017.
Offers and prices subject to change. Agency commission (AC) 5%
1
Basis: General terms and conditions APG|SGA, Digital Out of Home
Broadcast every minute
3
Broadcast every two minutes
4
Bookable for Saturdays, Sundays as well as Monday, 01.01.2018
2
D a y ne tw or k
L o o p
Production and delivery
Production guidelines www.apgsga.ch/digital-production
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Please contact us for further information:
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Location-Finder www.apgsga.ch/venues
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Further information
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Digital advertising media have to be delivered to
www.apgsga.ch/delivery-digital no later than 5 working days
before the broadcasting starts.
Client A
Rail ePanel formats and prices
Featuring a full-HD screen, Rail ePanels are the ideal
solution for all communication needs – whether for image
advertising, product placements or event information. They
are positioned at busy locations at railway stations and are
suitable for animated ads and still pictures.
Profile
Advertising media Rail ePanel and City ePanel
Format 9:16, LCD-screen, starting from 72”, in full HD quality
Booking unit at least 1 day
Content advertising
Loop 60 seconds
Spot length 10 to 60 seconds
Animation still picture or animation
Restrictions alcohol, tobacco, politics5
Prices in CHF, gross, 10-second-spot1
Site
Railway station/street
«Day»2
05:00 to 01:00
«Day light»3
05:00 to 01:00
«Week»2
05:00 to 01:00
«Week light»3
05:00 to 01:00
«Night»4
01:00 to 05:00
1 200
broadcasts
per ePanel
600
broadcasts
per ePanel
8 400
broadcasts
per ePanel
4 200
broadcasts
per ePanel
240
broadcasts
per ePanel
40
9 391.–
4 694.–
46 954.–
23 477.–
1 307.–
7
1 424.–
711.–
7 120.–
3 560.–
188.–
ePanel
according to the WEMF economic area
43
Zürich
43
Zürich YoungUrban (Hardrücke, Oerlikon & Stadelhofen)
43
Zürich HB/ShopVille Large & Medium
33
7 967.–
3 983.–
39 834.–
19 917.–
1 119.–
43
Zürich HB/ShopVille Large
21
5 070.–
2 535.–
25 350.–
12 675.–
712.–
43
Zürich HB/ShopVille Medium
12
2 897.–
1 448.–
14 484.–
7 242.–
407.–
43
Zürich Stadelhofen
2
483.–
241.–
2 414.–
1 207.–
70.–
43
Zürich Hardbrücke
2
334.–
167.–
1 672.–
836.–
48.–
43
Zürich Oerlikon
3
607.–
303.–
3 034.–
1 517.–
70.–
Valid for weeks 1–52/2017.
Offers and prices subject to change. Agency commission (AC) 5%
1
Basis: General terms and conditions APG|SGA, Digital Out of Home
Broadcast every minute / 3 Broadcast every two minutes
4
Bookable for Saturdays, Sundays as well as Monday, 01.01.2018
5
Restriction politics only site Zürich Oerlikon
2
Production and delivery
Production guidelines www.apgsga.ch/digital-production
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Please contact us for further information:
www.apgsga.ch/contact
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Location-Finder www.apgsga.ch/venues
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Online calculator www.apgsga.ch/calculator
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Further information
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60
Digital advertising media have to be delivered to
www.apgsga.ch/delivery-digital no later than 5 working days
before the broadcasting starts.
D ay n et w ork
second
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Rail eBoard formats and prices
Rail eBoards are some of the largest digital advertising
spaces in Switzerland. Their size, locations and varied
communication possibilities make these platforms extremely
attractive. The combination with a news and weather
feature – and the fact that some are positioned right next
to the SBB departure board – mean that Rail eBoards enjoy
particularly high visibility and acceptance levels.
Profile
Advertising media Rail eBoard and City eBoard
Format 16:9, 2 x LED-screen 15 m2, 2 x LED-screen 7 m2,
5 x LCD-screen 82‘‘, 4 x LCD-screen 65‘‘
Booking unit at least 1 day
Content advertising, news and meteo
Loop 120 seconds
Spot length 10 to 90 seconds
Animation still picture or animation
Restrictions alcohol, tobacco
Prices in CHF, gross, 10-second-spot1
Site
Railway station/street
eBoard
«Day»
«Week»
05:00 to 01:00
«Primetime
morning»
05:00 to 09:00
05:00 to 01:00
600
broadcasts
per eBoard
4 200
broadcasts
per eBoard
840 Ausbroadcasts
per eBoard
according to the WEMF economic area
«Evening»
«Night»2
«Meteo»
09:00 to 16:00
«Primetime
evening»
16:00 to 20:00
20:00 to 01:00
01:00 to 05:00
05:00 to 01:00
1 470
broadcasts
per eBoard
840
broadcasts
per eBoard
1 050
broadcasts
per eBoard
240
broadcasts
per eBoard
4 200
broadcasts
per eBoard
«Shopping»
43
Zürich HB/ShopVille
8
3 806.–
17 997.–
6 001.–
6 001.–
6 001.–
3 420.–
822.–
6 314.–
43
Zürich Stadelhofen
4
1 272.–
5 296.–
1 767.–
1 767.–
1 767.–
1 007.–
48.–
1 901.–
43
Zürich Enge
1
469.–
2 348.–
783.–
784.–
783.–
446.–
26.–
893.–
Valid for weeks 1–52/2017.
Offers and prices subject to change. Agency commission (AC) 5%
1
2
Basis: General terms and conditions APG|SGA, Digital Out of Home
Bookable for Saturdays, Sundays as well as Monday, 01.01.2018
Production and delivery
Production guidelines www.apgsga.ch/digital-production
o
o
Me
teo
d
20
Adv
New
s
L
10
s
Digital advertising media have to be delivered to
www.apgsga.ch/delivery-digital no later than 5 working days
before the broadcasting starts.
D ay n et w ork
20 s e c o
p 1
n
90
Location-Finder www.apgsga.ch/venues
Please contact us for further information:
www.apgsga.ch/contact
g
Online calculator www.apgsga.ch/calculator
ertisin
Further information
Rail Beamer formats and prices
These attractive 12 m2 projection screens attract a great
deal of attention in the platform waiting areas. Commercial
and informative contents are displayed for 20 hours every
day. This combination of adverts and news is well received
by travellers.
Profile
Advertising media Rail Beamer
Format 16:9, projection screen, 12 m2, in full HD quality
Booking unit at least 1 day
Content advertising, news and meteo
Loop 120 seconds
Spot length 10 to 90 seconds
Animation still picture or animation
Restrictions alcohol, tobacco
Prices in CHF, gross, 10-second-spot1
Site
Railway station
Beamer
«Day»
«Week»
05:00 to 01:00
«Primetime
morning»
05:00 to 09:00
05:00 to 01:00
300
broadcasts
per Beamer3
2 100
broadcasts
per Beamer3
420
broadcasts
per Beamer3
according to the WEMF economic area
«Evening»
«Night»2
«Meteo»
09:00 to 16:00
«Primetime
evening»
16:00 to 20:00
20:00 to 01:00
01:00 to 05:00
05:00 to 01:00
735
broadcasts
per Beamer3
420
broadcasts
per Beamer3
525
broadcasts
per Beamer3
120
broadcasts
pro Beamer3
2 100
broadcasts
pro Beamer3
3 048.–
«Shopping»
43
Zürich HB/Museumstrasse 4
1 708.–
8 539.–
2 818.–
2 818.–
2 818.–
1 622.–
363.–
43
Zürich HB/Löwenstrasse
4
1 708.–
8 539.–
2 818.–
2 818.–
2 818.–
1 622.–
363.–
43
Zürich Airport
2
635.–
3 175.–
1 048.–
1 048.–
1 048.–
603.–
3 048.–
1 144.–
Valid for weeks 1–52/2017.
Offers and prices subject to change. Agency commission (AC) 5%
1
Basis: General terms and conditions APG|SGA, Digital Out of Home
Bookable for Saturdays, Sundays as well as Monday, 01.01.2018
3
Guaranteed number of broadcasts; further broadcasts dependent on train arrivals and departures
2
Production and delivery
Production guidelines www.apgsga.ch/digital-production
o
o
Me
teo
d
20
Adv
New
s
L
10
s
Digital advertising media have to be delivered to
www.apgsga.ch/delivery-digital no later than 5 working days
before the broadcasting starts.
D ay n et w ork
20 s e c o
p 1
n
90
Location-Finder www.apgsga.ch/venues
Please contact us for further information:
www.apgsga.ch/contact
g
Online calculator www.apgsga.ch/calculator
ertisin
Further information