CONFIDENTIAL FOR INTERNAL USE WITHIN CLIENT COMPANY ONLY FACT PACK – UN AGENCIES AND NGO’S IN THE MIDDLE EAST BUSINESS SWEDEN IN THE MIDDLE EAST December 2016 Business Sweden 23 UN-AGENCIES AND MORE THAN 500 NGO’S ARE REPRESENTED IN THE MIDDLE EAST REGION THE UN AND NGO’S PRESENCE IN THE MIDDLE EAST* About 23 UN agencies are represented in the Middle East. The UN in the Middle East has been active since 1948 GEOGRAPHICAL OVERVIEW OF UN PROCUREMENT The most important agencies are located in Jordan such as UNHCR, UNICEF and UNDP Baghdad Beirut Damaskus Amman NGOs play a key role in in the Middle East. There are more than 500 NGOs, some are partners with UN agencies and some have their own projects/operations Riyadh Example of the major NGOs are ICRC, Anera and International Medical Corps Dubai Abu Dabi MAIN PROCUREMENT HUB Large procurement made, also aimed for other countries CONFLICT RIDDEN COUNTRIES Limited procurement handled in the country BUSINESS SWEDEN SWEDISH EMBASSY SOURCE: BUSINESS SWEDEN ANALYSIS BUSINESS SWEDEN *COUNTRIES INCLUDED = TURKEY, IRAQ, SYRIA, UAE, JORDAN, PALESTINE, LEBANON, KUWAIT, EGYPT, BAHRAIN, IRAN, OMAN, QATAR, SAUDI ARABIA AND YEMEN DECEMBER 2016 2 UNHCR’S ROLE IS TO PROTECT AND SUPPORT REFUGEES WORLDWIDE UN HIGH COMMISSIONER FOR REFUGEES – MIDDLE EAST Agency UN High Commissioner for Refugees Number of employees 9 300 (455 in Jordan) City Middle East Profile • The Office of the United Nations High Commissioner for Refugees was established on December 14, 1950 by the United Nations General Assembly. The agency is mandated to lead and coordinate international action to protect refugees and resolve refugee problems worldwide Categories procured by UNHCR Products Services Tents Transport services Foam mattress Building rental • Role and mandate to protect and support refugees at the request of a government or the UN itself and assists in their voluntary repatriation, local integration or resettlement to a third country Blanket, synthetic Construction Kitchen set, type B Office security Fuel, diesel UN joint admin cont. • Amman is the Representation Office of Jordan and Regional Office, also covers Iraq, Israel, Lebanon, Syria, Turkey and Egypt Plastic tarpaulins Insurance Hygiene parcel IT consultants Food items Satellite communication Semi trailer Mass communication Clothing winter Business/admin services SOURCE: ANNUAL STATISTICAL REPORT ON PROCUREMENT 2015, UNCHR, UNCHR ANNUAL REPORT, INTERVIEWS BUSINESS SWEDEN DECEMBER 2016 3 THE PROCUREMENT PROCESS FOR UNHCR UN HIGH COMMISSIONER FOR REFUGEES – MIDDLE EAST PROCUREMENT OVERVIEW 2015 Total procurement vol. MUSD 1,017 Goods MUSD 446 Services MUSD 505 UNHCR Middle East percentage of total volume 80% Procurement process Require UNGM Yes Require registration in another portal No Require prequalification No Description of the procurement process The bidding will be published on UNCHR website or on UNGM. If it is published on UNHCRs website it is not necessary to be registered in UNGM. Evaluation of financial and technicality of the bid (RFP, ITB and RFQ) will be requested Final stage is contracting (PO** and FA**) TOP CATEGORIES OF PROCUREMENT BY UNHCR 2015* Rank MUSD 1 Business/administrative services 154 2 Transport support 51 3 Bedclothes/matresses/towels 43 4 Blankets 42 5 Maintenance/construction services 36 6 Financial services 34 7 Security/safety services 33 8 Civil affairs services 32 9 Clothing 26 10 Tent/camp/outdoor equipment 26 SOURCE: ANNUAL STATISTICAL REPORT ON UN PROCUREMENT (2015), UNCHR, UNCHR ANNUAL REPORT, INTERVIEWS BUSINESS SWEDEN Group of Goods/Services **PURCHASE ORDER ***FRAME AGREEMENT *BASED ON ORDERS ABOVE 30 000 USD DECEMBER 2016 4 UNRWA ASSISTS AND PROTECTS PALESTINE REFUGEES UNITED NATIONS RELIEF AND WORKS AGENCY – GLOBAL Agency United Nations Relief and Works Agency Number of employees 30 000 employees City West Asian region, two headquarters (Gaza, Amman) Categories procured by UNRWA Profile • UNRWA is funded almost entirely by voluntary contributions from UN Member States. UNRWA also receives some funding from the Regular Budget of the United Nations, which is used mostly for international staffing costs • UNRWA assist and protect around 5 million registered Palestine refugees to help them achieve their full potential in human development • UNRWA's Procurement and Logistics Division (PLD) is responsible for the procurement, distribution and provision of all food, goods and services required to support over four million Palestine refugees in all of UNRWA’s areas of operation Products Services Dairy products Insurance, reinsurance and GMIP Laboratory equipment Software maintenance and dev. Meat, fish products and poultry Hospital services and patient subsidies Petroleum oils and petroleum products Printing services, advertisements, publications and audiovisual Oils and fats, animal and vegetable Medical and surgical equipment and orthopedic appliances SOURCE: ANNUAL STATISTICAL REPORT ON UN PROCUREMENT (2015), UNRWA WEBSITE, UNRWA ANNUAL REPORT, INTERVIEWS BUSINESS SWEDEN DECEMBER 2016 5 THE PROCUREMENT PROCESS FOR UNRWA UNITED NATIONS RELIEF AND WORKS AGENCY – GLOBAL PROCUREMENT OVERVIEW 2015 Total procurement vol. MUSD 324 Goods 255 MUSD ** Services 69 MUSD UNRWA ME percentage of total volume 100% Procurement process Require UNGM No (but encouraged) Require registration in another portal No Require prequalification Yes Description of the procurement process The bidding will be published in UNRWA website or in UNGM. If it is published in UNRWAs website it is not necessary to be registered in UNGM but encouraged TOP CATEGORIES OF PROCUREMENT BY UNRWA 2015* Rank Group of Goods/Services 1 Food 83 2 Drugs and Pharmaceuticals Products 18 3 Fuels/fuel additives/lubricants/anticorrosive materials 10 4 Vehicles/Accessories/Components 8 5 Information technology broadcasting/ telecommunications 7 6 Published Products 4 7 Furniture and Furnishings 4 8 Domestic Appliances and Supplies and Consumer Electronic Products 4 9 Apparel and Luggage and Personal Care Products 3 10 Medical Equipment and Accessories and Supplies 3 SOURCE: ANNUAL STATISTICAL REPORT ON UN PROCUREMENT (2015), UNRWA WEBSITE, UNRWA ANNUAL REPORT, INTERVIEWS BUSINESS SWEDEN MUSD *BASED ON ORDERS ABOVE 30 000 USD **GOODS % INCLUDES WORK CONTRACTS DECEMBER 2016 6 UNICEF’S REGIONAL OFFICE IN THE MIDDLE EAST IS LOCATED IN AMMAN UNITED NATIONS CHILDREN´S FUND - MIDDLE EAST Agency United Nations Children’s Fund Number of employees 11 628 City Middle East Region Profile • UNICEF works for a world in which every child has a fair chance in life, and it provides humanitarian and development assistance to children and mothers in developing countries • Emergency access to clean water and sanitation, health care and education has been the main priority, however the focus is shifting towards looking into creating a better basic infrastructure to ensure higher quality i.e. water • UNICEF Regional Office is in Amman is responsible for the MENA department Categories procured by UNICEF in The Middle East Products Services Vaccines Spare parts Pharmaceuticals After sales services Nutrition Consultancy Medical supplies and equipment Health care services Bed nets International freight Water and sanitation Education supplies Construction SOURCE: ANNUAL STATISTICAL REPORT ON UN PROCUREMENT (2015), UNICEF WEBSITE, UNICEF ANNUAL REPORT, INTERVIEWS BUSINESS SWEDEN DECEMBER 2016 7 THE PROCUREMENT PROCESS FOR UNICEF UNITED NATIONS CHILDREN’S FUND - MIDDLE EAST PROCUREMENT OVERVIEW 2015 Total procurement vol. BUSD 3.4 Goods BUSD 2.7 Services MUSD 523 Procurement percentage of UNICEF total volume 13% Procurement process Require UNGM Yes Require registration in another portal No Require prequalification Yes Description of the procurement process Follow regular procurement process for UNICEF UNICEF’s country offices require local presence for companies supplying goods, but not for services TOP CATEGORIES OF PROCUREMENT BY UNICEF 2015* Rank Group of Goods/Services 1 Vaccines 2 Medical supplies & equipment 186 3 Pharmaceuticals 151 4 Nutrition 151 5 International freight 104 6 Construction 102 7 Water & sanitation 96 8 Education supplies 66 SOURCE: ANNUAL STATISTICAL REPORT ON UN PROCUREMENT (2015), UNICEF WEBSITE, UNICEF ANNUAL REPORT, INTERVIEWS BUSINESS SWEDEN MUSD 1,724 *BASED ON ORDERS ABOVE 30 000 USD DECEMBER 2016 8 UNDP HAS A LOGISTIC HUB IN DUBAI AND COUNTRY OFFICES IN LEBANON, JORDAN AND IRAQ UNITED NATIONS DEVELOPMENT PROGRAMME - MIDDLE EAST Agency United Nations Development Programme Number of employees 6 400 employees City Middle East Profile • UNDP operates in more than 170 countries and territories, helping to achieve the eradication of poverty, and the reduction of inequalities and exclusion. UNDP help countries to develop policies, leadership skills, partnering abilities, institutional capabilities and build resilience in order to sustain development results • UNDP helps countries across the Arab region to build and share their own solutions to development challenges within UNDP’s four main focus areas: Poverty reduction and achievement of the millennium development goals, democratic governance, crisis prevention and recovery, and environment and sustainable development • Country offices in Jordan, Lebanon and Iraq. Logistics hub is Dubai office Categories procured by UNDP in The Middle East Goods Services Motor vehicles and parts Transportation and storage and mail services Satellite communication equipment Management and business professionals and administrative Services Office furniture Conference organizing Generators Engineering and research and technology based services Computer software Travel and food and lodging and entertainment services Fuel Project management IT, broadcasting and Telecommunications IT services SOURCE: ANNUAL STATISTICAL REPORT ON UN PROCUREMENT (2015), UNDP WEBSITE, UNDP ANNUAL REPORT, INTERVIEWS BUSINESS SWEDEN DECEMBER 2016 9 THE PROCUREMENT PROCESS FOR UNDP UNITED NATIONS DEVELOPMENT PROGRAMME - MIDDLE EAST PROCUREMENT OVERVIEW 2015 TOP CATEGORIES OF PROCUREMENT BY UNDP 2015** Total procurement vol. BUSD 2.29 Rank Goods MUSD 482 1 327 Services BUSD 1.8 Management and business professionals and administrative services UNDP Arab State* % of total volume 3.5% 2 Engineering and research and technology based services 165 3 Transportation and storage and mail services 106 4 Travel and food and lodging and entertainment services 59 5 Education and training services 47 6 Motor vehicles and parts, accessories and components, including other transport equipment 41 7 Information technology, broadcasting and telecommunications 39 Procurement process Require UNGM No Require registration in another portal No Require prequalification No Description of the procurement process Procurement at UNDP is decentralized to country offices (166). UNDP is only required to advertise (ITB or RFP processes) for contracts above USD 100 000. RFQ process is used for contracts between USD 5 000-USD 100 000, where there is no requirement to advertise. Advertisement is done for large/key projects below USD 100 000 to ensure adequate competition SOURCE: ANNUAL STATISTICAL REPORT ON UN PROCUREMENT (2015), UNDP WEBSITE, UNDP ANNUAL REPORT, INTERVIEWS BUSINESS SWEDEN Group of Goods/Services MUSD *EGYPT, IRAQ, JORDAN, LEBANON, LIBYA, PALESTINE **BASED ON ORDERS ABOVE 30 000 USD DECEMBER 2016 10 UNOPS IS PRESENT ACROSS THE MIDDLE EAST WITH AN OPERATIONAL HUB IN AMMAN UNITED NATIONS OFFICE FOR PROJECT SERVICES - MIDDLE EAST Agency United Nations Office For Project Services Number of employees 11 628 City Middle East Profile • UNOPS mission is to serve people in need by expanding the ability of the United Nations, governments and other partners to manage projects, infrastructure and procurement in a sustainable and efficient manner • UNOPS acts as a service provider to a variety of partners, from UN bodies to private sector organizations • Operational hub in Amman, Jordan has been active since 2004. With an established presence across the Middle East, the hub runs operations including largescale procurement, project development and technical management, and provides financial, human resources and infrastructure-related services Categories procured by UNOPS in The Middle East Products Services Motor vehicles, parts and other transport equipment Construction, engineering and architectural services Medical lab equipment including mosquito nets Humanitarian aid and mine action IT equipment and software Travel services Machinery, generators, tools etc. Communications services Cement, steel, wood etc. for construction Workshop and training services Structures, AC and construction components Building and machinery maintenance SOURCE: ANNUAL STATISTICAL REPORT ON UN PROCUREMENT (2015), UNOPS WEBSITE, UNOPS ANNUAL REPORT, INTERVIEWS BUSINESS SWEDEN DECEMBER 2016 11 THE PROCUREMENT PROCESS FOR UNOPS UNITED NATIONS OFFICE FOR PROJECT SERVICES - MIDDLE EAST PROCUREMENT OVERVIEW 2015 TOP CATEGORIES OF PROCUREMENT BY UNOPS 2014** Total procurement vol. MUSD 717 Rank Group of Goods/Services MUSD Goods MUSD 244 1 NA Services MUSD 473 Construction, engineering and architectural services UNOPS Middle East percentage of total volume N/A* 2 Humanitarian aid and mine action NA 3 HR, consultants and management support NA 4 Environmental and regional development and management NA 5 Transport services incl. vehicle maintenance NA 6 Travel services NA 7 Leasing and rental of equipment, premises and vehicles NA 8 Communications services NA 9 Motor vehicles, parts and other transport equipment NA 10 Medical lab equipment including mosquito nets NA Procurement process Require UNGM Yes Require registration in another portal No Require prequalification No Description of the procurement process The UNOPS procurement process is divided into ten steps: Planning phase has 3 steps, Solicitation phase has 4 steps and contract finalization has 3 steps *NOT POSSIBLE TO ACCESS THE ME NUMBERS AND SHARE OF TOTAL AGENCY PROCUREMENT SOURCE: ANNUAL STATISTICAL REPORT ON UN PROCUREMENT (2015), UNOPS WEBSITE, UNOPS ANNUAL REPORT, INTERVIEWS ** BASED ON ORDERS ABOVE 30 000 USD BUSINESS SWEDEN DECEMBER 2016 12 IDENTIFIED GAPS IN UN SUPPLY AND NEEDED SERVICES/PRODUCTS MIDDLE EAST UNOPS Needed products/services Station wagons Ambulances Armored vehicles Motorcycles 14 different solar equipment packages Power generators Blankets & tarpaulins HF radios VHF radios UNHCR UNRWA Building of shelters and camps to Potential gaps exists in services host the vulnerable is a procurement procurement including education, gap that covers a wide range of health care, relief and social possible products/services that services, camp infrastructure and could be procured improvement as well as and microfinance Needed products/services Needed products/services Transportation systems Dairy products, other Medical products Maintenance services Security Pharmaceuticals and drugs Technological advances and software Medical and lab, ICT, transport Educational products and services Education Construction equipment BUSINESS SWEDEN DECEMBER 2016 13 IDENTIFIED GAPS IN UN SUPPLY AND NEEDED SERVICES/PRODUCTS MIDDLE EAST UNICEF Rapidly changing technologies, shifts in supply chain management efficiency and practices, new innovations, and the drive for results and transparency, have been the impetus for a more strategic approach to supply and logistics across UNICEF UNDP The Country Office will enter into contracts with vendors, which may be companies or individuals. While the needs vary, services account for approximately 75% of demand. Lack of market/cultural knowledge effects the services offered Needed products/services Focus on services offering especially within democracy, governance and energy/ environmental sustainability Nutrition Vaccines Pharmaceutical Education materials Clothes Needed products/services Sustainability Energy Transportation Project management Evaluation services Printing, publishing and bookbinding services BUSINESS SWEDEN DECEMBER 2016 14 IMC’S MISSION IS TO IMPROVE THE QUALITY OF LIFE THROUGH HEALTH INTERVENTION IN UNDERSERVED COMMUNITIES INTERNATIONAL MEDICAL CORPS - MIDDLE EAST Agency International Medical Corps Number of employees 7 800 City Middle East* Profile • Mission: Improve the quality of life through health interventions and related activities that build local capacity in underserved communities worldwide • Activities: Offers training and health care to local populations and medical assistance to people at highest risk. Emergency response and preparedness, health support services, family and community health, women’s and children's health, mental health, water sanitation and hygiene, nutrition and food security • International Medical Corps rehabilitates devastated health care systems and helps bring them back to selfreliance Categories procured by IMC in The Middle East Products Services • Food • Medical consultation • Water • Water/sanitation consultation • Medical supplies • Emergency response consultation • Emergency equipment • Sanitation equipment • Transportation equipment • Threshold value: 50 million annually • Local procurement, central support SOURCE: ANNUAL REPORT IIMC, INTERVIEWS BUSINESS SWEDEN * GAZA, IRAQ, LEBANON AND JORDAN DECEMBER 2016 15 THE PROCUREMENT PROCESS FOR IMC INTERNATIONAL MEDICAL CORPS - MIDDLE EAST PURCHASE PROCESS Purchase process • Logistics is orchestrated primarily at the field or country level by a combination of local and international staff. They provide day-to-day support for in-country programs by organizing local procurement, storage, maintenance and distribution of all materials needed • In-country operations are supported by a global management team - working from headquarters and base offices on three continents – which procures/tracks/ships internationally and serves as the focal point for the initial stages of an emergency response • There is no portal for registration. Companies request proposals from IMC • It is possible to marketing products directly to procurement officer DESTINATIONS Countries IMC Purchase From • • • • USA Jordan Lebanon Others (no limitation) Main destinations for purchased products • • • • Gaza Iraq Lebanon Jordan (some goes to Syria) SOURCE: ANNUAL REPORT IIMC, INTERVIEWS BUSINESS SWEDEN DECEMBER 2016 16 ANERA HELP TO EASE THE SUFFERING OF PALESTINIAN REFUGEES AMERICAN NEAR EAST REFUGEE AID - MIDDLE EAST Agency American Near East Refugee Aid Number of employees 100 City Middle East* Profile • ANERA help to ease the suffering of Palestinian refugees after the Arab-Israeli War of 1967, ANERA is non-political and non-religious and is one of the largest American non-profits working solely in the Middle East for 40 years • ANERA helps local institutions become more selfsufficient and effective in serving their communities • The United States Agency for International Development (USAID) and OPEC Fund for International Development (OFID) are few partners for ANERA various programs • ANERA does not have a procurement hub. Each country of Jordan, Gaza, Lebanon and West Bank is responsible for their own procurement. Recently, the office in Jordan was closed however, it is now managed by Lebanon • MUSD 57 was procured by ANERA in 2014 Categories procured by ANERA Products Services • All winter necessity (blanks, flash lights, clothes, etc.) • Construction design • Medicine • Engineering Consultancy • Medical supplies • Health care improvement • Water and Sanitation • Agricultural • Community and economic development • Education SOURCE: ANNUAL REPORT ANERA, INTERVIEWS BUSINESS SWEDEN *JORDAN, GAZA, LEBANON, WEST BANK DECEMBER 2016 17 THE PROCUREMENT PROCESS FOR ANERA AMERICAN NEAR EAST REFUGEE AID - MIDDLE EAST PURCHASE PROCESS Purchase process • Each country ANERA is operating in has a different procurement process, however, there are similarities • In order to be in the approved vendor list for ANERA, suppliers should directly contact the agency • A profile and a company introduction should be sent to ANERA’s office • ANERA often places bids online or via country specific portals such as http://www.daleelmadani.org/ in Lebanon • It is possible to market directly to procurement officer DESTINATIONS Countries ANERA Purchase From • • • • Local manufacturing USA Jordan Others (no limitation) Main destinations for purchased products • • • • Jordan (some goes to Syria) Gaza Lebanon West Bank SOURCE: ANNUAL REPORT ANERA, INTERVIEWS BUSINESS SWEDEN DECEMBER 2016 18 ICRC IS THE LARGEST HUMANITARIAN NETWORK IN THE WORLD INTERNATIONAL COMMITTEE OF THE RED CROSS – MIDDLE EAST Agency International Committee Of The Red Cross Number of employees 1,700 City Middle East* Profile • The International Red Cross and Red Crescent movement is the largest humanitarian network in the world • The misssion is to alleviate human suffering, protect life and health, and uphold human dignity especially during armed conflicts and other emergencies Categories procured by ICRC Products Services • Water • Construction design • The ICRC provides water in conflict zones and creates or maintains a sustainable living environment • Food • Water system development • The ICRC ensures that people affected by conflict can get basic health care that meets universally recognized standards • Sanitation • Consultancy • ICRC provides food, basic shelter, clothing and hygiene qualify as essential needs • Clothes • Amman, Jordan is the procurement hub in the ME for ICRC • Medical supplies SOURCE: ANNUAL REPORT ICRC, INTERVIEWS BUSINESS SWEDEN * EGYPT, IRAN, IRAQ, ISRAEL AND THE OCCUPIED TERRITORIES, JORDAN, KUWAIT, LEBANON, SYRIA, YEMEN DECEMBER 2016 19 THE PROCUREMENT PROCESS FOR ICRC INTERNATIONAL COMMITTEE OF THE RED CROSS – MIDDLE EAST PURCHASE PROCESS Purchase process • Jordan office is the procurement hub in the region • Pre qualifications for purchases over USD 30,000 • ICRC can directly contact vendors for purchases between USD 5,000- USD 30,000 • Validating vendors is a requirement for ICRC procurement (it can reach up to three phases) • It is possible to market directly to procurement officer DESTINATIONS ICRC Purchase From • • • • Local manufacturing Turkey Saudi Arabia Others (no limitation) Main destinations for purchased products • • • • • • Syria Yemen Lebanon Iraq Egypt Israel and Occupied Territory SOURCE: ANNUAL REPORT ICRC, INTERVIEWS BUSINESS SWEDEN DECEMBER 2016 20 IRW HELPS POOR PEOPLE TO ACCESS BASIC SERVICES ISLAMIC RELIEF WORLDWIDE - MIDDLE EAST Agency Islamic Relief Worldwide Number of employees 2000 City Middle East* Profile Categories procured by IRW in The Middle East • Islamic Relief envisages a caring world where communities are empowered, social obligations are fulfilled and people respond as one to the suffering of others • Islamic Relief works with communities to strengthen their resilience to disasters, and provide vital emergency aid when disasters occur • IRW helps poor people to access basic services, including education, water and sanitation, as well as healthcare • Tackle the root causes of poverty and make sure that the world’s most vulnerable people have a strong voice and real influence in both our programs and advocacy SOURCE: ANNUAL REPORT IRW, INTERVIEWS BUSINESS SWEDEN Products Services • Food • Medical consultation • Water • Medical teaching materials • Medical supplies • Educational training • Emergency equipment • Legal • Sanitation equipment • Transportation equipment *EGYPT, IRAQ, JORDAN AND LEBANON DECEMBER 2016 21 THE PROCUREMENT PROCESS FOR IRW ISLAMIC RELIEF WORLDWIDE - MIDDLE EAST PURCHASE PROCESS Purchase process • Quotations will be assessed by a panel of staff who will invite suppliers or may ask for presentations/interviews that should be required to facilitate decision making. IRW may deem it unnecessary for any interviews to take place dependent on the strength of the quotations • There is no portal for registration. Companies request proposals from IRW • It is possible to market directly to procurement officer DESTINATIONS IRW Purchase From • • • • • • Local Manufacturing USA Saudi Arabia Jordan Lebanon Others (no limitation) Main destinations for purchased products • • • • • Syria Egypt Iraq Lebanon Jordan SOURCE: ANNUAL REPORT IRW, INTERVIEWS BUSINESS SWEDEN DECEMBER 2016 22 SWEDISH COMPANIES NEED TO AWARE OF TRADE BARRIERS WHEN EXPORTING TO THE MIDDLE EAST EXAMPLE OF TRADE BARRIERS Custom clearance is usually a challenging job when it comes to exporting to the ME. Having a good, well reputable Custom Clearance agent is therefore very essential EXAMPLE OF TRADE BARRIERS Establishing and maintaining a relationship is a central part of the business process and you will find that maintaining a “friendly” relationship with potential clients and partners will take you far in the Middle East Halal certificates of food products can be obtained from Islamic centers issuing “Halal Slaughtering Certificate” worldwide being approved by the “Muslim World League” Think of it as the start of a long-term business relationship, investing time and energy into this. Doing business within a country in the Middle East can open doors to others, as it will give you a track record in the region Locals are much more equipped to understand the market and will usually go the extra mile to get the word out about your products. Therefore, having a local representative will help smooth procedures especially in the Middle East. Once the word has gotten out, don't expect to be able to charge the same prices for your products. Per capita income is significantly lower in the Middle East and you will have to lower your margins to make a dent in market share BUSINESS SWEDEN Don’t focus on short-term profits and transactions at the expense of long-term relationships DECEMBER 2016 23
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