DIETARY GUIDANCE
Nutrition research has contributed to the evolving
understanding of the health beneits of walnuts.
The 2015-2020 Dietary Guidelines for Americans
encourage a shift from current eating patterns to a healthy
eating pattern that includes nutrient-dense foods and
beverages in place of less healthy choices. Among other
things, a healthy eating pattern includes a variety of protein foods, including nuts and seeds along with seafood,
lean meats and poultry, eggs, legumes and soy products.
SPOTLIGHT ON SNACKS
OVERVIEW
Consumers are increasingly choosing walnuts as a snack
2
GERMANY
SPAIN
TURKEY
JAPAN
SOUTH KOREA
CHINA
USA
73%
73%
56%
46%
77%
75%
64%
CONSUMER SNACKING TRENDS
25
CALIFORNIA WALNUTS
5
A snack is the new meal
TOP 10
Since 1990, the California Walnut Commission has invested over $15
million for nutrition research.
years of
scientific
research
175
published
papers*
52
institutions
9
countries
(USA, Spain, Germany, UK,
Israel, Japan, China, South
Korea, Australia)
Nearly one out of two consumers (45%) uses snacks as meal alternatives.
63% of today’s consumers say they snack for health reasons.
Walnut and Health Topics
1.
Cognition/Diseases of Aging
2. Cardiovascular Health
6.
7.
Gut Health
Mediterranean Diet
3. Cancer
8.
Reproductive Health
4. Diabetes
9.
Plant-Based Omega-3s
44%
10. Weight
39%
Snacking consumption is 44% female
and 39% male.
The ideal snack is:
NUTRITIOUS · CONVENIENT · SIMPLE · VERSATILE
SOURCES
5. Metabolic Syndrome
$374
billion
*The CWC has supported peer-reviewed publications of which 74 are from the landmark Prevención con Dieta Mediterránea (PREDIMED) trial and discuss the dietary interventions in general and/or the nut cohort specifically.
Snack sales reached $374 billion globally in
2014, growing 2% year over year, indicating the
increasing importance.
1 Rose Research, 2013-2014
2 Rose Research, 2012-2013
3 Rose Research, 2013
4 The Nielsen Company. (2015). We Are What We Eat: Healthy Eating Trends Around the World. Accessed at: www.nielsen.com
5 The Nielsen Company. (2014). Snack Attack: What Consumers are Reaching for Around the World. Accessed at: www.nielsen.com
CALIFORNIA WALNUT COMMISSION
101 Parkshore Dr. Ste. 250 ∙ Folsom, CA 95630
Tel: (916) 932-7070 ∙ Fax: (916) 932-7071
Email: [email protected] · www.walnuts.org
IN A NUTSHELL: WALNUT HEALTH
AND NUTRITION RESEARCH
Health research supported
by the California Walnut
Commission is often cited
by scientists and food and
nutrition organizations as a
model for other whole foods
research.
30 + Current Research Projects
The areas of interest for emerging science include:
• Weight and Satiety
• Cognition
• Heart Health
• Cancer
• Diabetes
ALPHALINOLENIC
ACID
HEALTH COMMUNICATION
People are talking about walnuts and health.
Walnut health research is at the forefront of public health issues with projects in the areas
of cancer, cardiovascular and cognition, which are among the leading health concerns of
walnut consumers2.
FIBER &
PROTEIN
Germany
COGNITION
Spain
Spain
10 %
Japan
40 %
34 %
66%
Japan
55%
19 %
34 %
45 %
35 %
44 %
South
Korea
27 %
43 %
19 %
19 %
32 %
46 %
37 %
52 %
58 %
59 %
71 %
73 %
90 %
59%
DESSERTS
Health professional outreach:
China
Turkey
U.S.
• Conducting scientific meetings to communicate the
state of science and future directions.
• Participation in health & nutrition conferences.
• Speaker presentations in scientific programs
around the world.
USA
Nutritious
Versatile
SPAIN
GERMANY TURKEY
CHINA
S. KOREA
JAPAN
85% 78% 72% 54% 74% 75% 70%
66% 75% 72% 55% 75% 72% 51%
DS
Germany
BAK
ING
SALA
What consumers are saying about walnuts :
1
ST
South Korea
63%
CARDIOVASCULAR
Walnuts have plant-based protein (4 grams/
ounce) and fiber (2 grams/ounce).
KFA
50%
USA
CANCER
Walnuts’ versatility make them an ideal complement to any meal. Top ingredient uses for walnuts include3:
Over half of media coverage for walnuts
is health-related
Leading health concerns of walnut consumers
Walnuts are the only nut that contain a significant amount of alpha-linolenic acid (ALA)
with 2.5 grams per one ounce serving.
VERSATILITY
BRE
A
What makes
California Walnuts
so exceptional?
WALNUT HEALTH RESEARCH
SNACKING
NUTRIENT PROFILE
• Collaborations with key opinion leaders &
institutions – American Heart Association (AHA),
Spanish Heart Foundation (SHF) and
American Institute for Cancer Research (AICR).
• Developing useful tools for the health practitioner.
• Communicating the latest news through
direct outreach.
CONSUMERS’ FOCUS ON FOOD AND HEALTH
The top reasons walnut purchasers choose walnuts:
3
because they are a nutritious addition to the diet
Global consumer trends indicate :
4
• Consumers are going back to basics.
• The most desirable attributes are foods that are fresh
and natural.
• 80% are using foods to forestall health issues and medical
conditions such as obesity, diabetes, high cholesterol and
hypertension.