Moshi Monsters Mania to Take Over U.S. Retail Shelves
With New Licensees in Hottest Kids Categories
Brand-New Toys, Games, Arts & Crafts Sets and More to Feed the Monstrously
Huge Global Success of Mind Candy’s Moshi Monsters
Total Collection of North American Licensees Grows to More Than 60
February 8, 2012 – It’s a Moshi Invasion! Mind Candy, the entertainment firm behind the global
children’s phenomenon Moshi Monsters, is set to take the toy industry by storm with the addition
of nearly ten industry-leading toy and games partners to its already impressive portfolio – which
now totals more than 60 licensees for North America! A “monstrous” variety of must-have Moshi
Monsters playthings – from squeezable plush to Moshi-inspired board games – roll out to major
mass-market and specialty stores nationwide, beginning Q1 2012.
“We’re really excited to announce our newest partners and introduce an expansive new collection
of Moshi Monsters toys and games that perfectly capture the brand and bring all the fun from
the digital world directly into the hands of young fans,” said Darran Garnham, Chief Business
Development Officer at Mind Candy. “We’re bringing Moshi Monsters to life like never before as
we continue to take our digital success into the physical world.”
With about 60 million registered Moshi Monsters users worldwide and a strong demand for
products from its loyal – and fast-growing! – fan base, Mind Candy is an “early adopter” in this
space and a recognized pioneer of the red-hot trend in web-based brands staking their claim onshelf. The newest Moshi Monsters products will help extend the brand’s groundbreaking
popularity into the retail space – and into kids’ lives in a multitude of fun ways.
Joining the recently released Nintendo® DS™ game from Activision®, building sets from Mega
Bloks® and range of plush and collectible figurines from Spin Master™ that stuffed kids’ stockings
this past holiday season, the newest Moshi Monsters “menagerie” includes:
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Bobble Bots™ robotic toys and customizable playsets from Innovation First International
Colorforms® board games and puzzles from University Games
Puzzles from Mega Bloks®
Uniquely stylized plush from Comic Images
Top Trumps® card games from Winning Moves®
Classic games from Bazoo
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Co-branded games from Fundex®
iPad board game from Discovery Bay Games®
Bikes and skateboards from MPG
About Moshi Monsters™
Moshi Monsters is a free-to-play, fun-filled world of adoptable pet monsters, combining adorable virtual
pets, safe social networking, games, educational puzzles, stories and missions for children aged 6-12.
Almost 60 million monsters have been created to date.
For more information, visit
www.moshimonsters.com.
About Mind Candy
Mind Candy is one of the world’s fastest growing social online gaming companies and the global
developer, operator and publisher of Moshi Monsters. The company was founded in 2004 by Michael
Acton Smith, a UK-based entrepreneur who previously founded Firebox.com. For further information visit
www.mindcandy.com.
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Press contacts:
Grand Communications
Alison Grand
212-584-1133
[email protected]
Laura Liebeck
845-440-7974
[email protected]