Your events are about
to get smarter
CrowdCompass mobile event apps leverage smart
content to make your event more relevant, more
social, and more personalized than ever before.
It’s simple — content is tailored to each user based
on their interactions with your event app.
Why the Crowd loves us
Industry leader
Why the Crowd loves us ................................ 3
Smart content ................................................... 4–5
Social integration ............................................ 6–7
Year-round ROI ................................................ 8–11
2,000
employees
Live support
supporting the world’s most
comprehensive event
management platform
24 hours a day M-F,
and 9am-9pm ET
Sat. & Sun.
4.3M+ apps
unique app users
in 2016
CrowdCompass EventCenter ...................... 12–13
Metrics ............................................................... 14–15
Privacy & security ........................................... 16–19
Feature list ........................................................ 20–21
The Cvent Platform ......................................... 22–23
Smarter event apps
Easy content updates
 Activity feeds are personalized based
on attendees’ app interactions
 EventCenter makes it simple to stay in control
of managing and editing content
 Personal attendee schedules sync from
online registration to their mobile app
 Apps can be custom branded or styled with
pre-built themes and icon packs
 CrowdCompass apps go further with benefits
like advanced LinkedIn integration and
interactive maps
 VIP Admin Center saves time by letting
speakers and exhibitors manage bios,
images, and more
“I was so very pleased with our app, and through the comments
at the meeting and the follow-up survey, so were our attendees!”
Sara Wolfgang
Corporate Events Manager, ITT Educational Services
3
Attendees get more out of
events with smart content
Individual
notifications
Personalized
bookmarks
Photos &
comments
from sessions
you attended
Event Compass
planner benefits
Other smart content features
Personalized schedule
integration
Attendees are happy when they’re using an
app that is smart enough to pull in their
event registration. Clients that leverage the
Cvent Event Registration platform will enjoy
an automatic integration, but we also offer
integrations with other registration software
through the use of our Partner API.
Event Compass
Activity Feed
Smart content uses existing data to
personalize mobile apps for each attendee.
The Event Compass activity feed leverages
smart content technology to give each
attendee a social feed that’s tailored to them
based on how they’ve interacted with the app.
Interactive maps
CrowdCompass maps are truly interactive —
no static images here! Tap on pins to get a
summary and tap on titles to get the full
description pages for more info. Attendees
can zoom in and out of maps and map
markers are color coded to help attendees
find what they’re looking for.
Event Compass
attendee benefits
Advanced LinkedIn
• Provide meaningful and personalized
engagement for each attendee with no
extra effort
• Add in Twitter and Instagram posts or
keep the content locked within the app
• Choose from three levels of sharing
to support event goals and policies
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• Receive individualized notifications
from within the app
• View photos and comments from
sessions you’ve attended
• See personalized bookmarks for
upcoming sessions on your schedule
Networking is the cornerstone of a great
event. Our Advanced LinkedIn feature makes
networking faster and simpler. When
attendees enter your app by CrowdCompass
they can use their LinkedIn account to
auto-complete their in-app profile and display
their photo.
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SEE ALL APP FEATURES
Make it social —
increase engagement
Other social features
SocialWall
Great events are like stories — unfolding
into some pretty memorable moments.
But in the age of Instagram, Twitter and
smartphones, you need the right tools
to capture the whole story.
SocialWall lets planners curate tweets and
Instagram posts along with custom posts
on the big screen at an event. Better yet,
that content is also featured in your app’s
Event Compass to spark excitement
and engagement.
Social connections
Go further with social. Allow your
attendees to add social buttons in
their individual profiles making it easy
for new connections to be made.
Social connections
planner benefits
 Foster attendee engagement that lives
beyond the event
 Leverage social for more than just
sharing — make real connections
 Streamline the attendee experience by
allowing social engagement from right
within the app
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Social game
Social connections
attendee benefits
 Connecting with people is easier when
your social media accounts are already
in your profile
 Different attendees prefer different social
media sites — get all the social options
 Social engagement is simple and easy
from right within the app
Your favorite
speaker
Ever notice how many people are snapping
selfies and photos with friends? Wouldn’t
it be great to make a game of it? Excite
your attendees with Click, our interactive
scavenger hunt game! Click creates fun
photo challenges that encourage
attendees to explore your event in a
personal way. Attendee photos are tied
to their CrowdCompass account and
planners can moderate photos if needed.
Attendee messaging
Give attendees what they’re used to:
instant communication. Attendees can use
the mobile event app to communicate with
each other directly — no phone number or
email address needed. Message threads
are saved for each attendee, making it
simple to manage conversations.
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SEE ALL APP FEATURES
Other year-round features
Get year-round ROI
Powerful push messages
Meetings Summit
Multi-event app
Year-round engagement starts with the
multi-event app. Apps are no longer just for
one big event. Create one app and feature
multiple events throughout the year. Think
of it as a brand new marketing channel to
reach and engage your attendees.
Multi-event app
planner benefits
Multi-event app
attendee benefits
 Reach attendees before, during and after
your events with push notifications
 One and done — only download one app
to gain year round access to events
 Gather more than just session feedback
— survey attendees year round to
stay connected
 Access presentations, abstracts, notes
and messages long after the event is over
 Go further with advertising — leverage
ongoing engagement to sell year
long sponsorships
8
Big news!
Kevin Spacey will be our keynote
speaker this October.
OK
Meetings Summit
The awards lunch is
starting in 5 minutes
in Ballroom A.
View More
OK
View Map
Change the way you communicate with
attendees. Leverage your new marketing
channel to send push notifications on the
fly or schedule them in advance to reach
attendees before, during and after events.
The pop-up notifications are similar to a
text message and don’t get lost in email.
Keep attendees tuned in to important
announcements or other key news
between events.
Instant attendee
feedback
Did attendees like a session, love a
new speaker? In-app surveys make
gathering feedback before, during or
after the event simple. Planners choose
when and where surveys appear. Pose
questions on the home screen to reach
all attendees or get feedback on
specific sessions and presenters.
 Continue learning all year long with
ongoing updates from event organizers
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SEE ALL APP FEATURES
Other year-round features
Increase sponsor
exposure
Increase impressions and exposure for
sponsors. Multiple advertising channels
within the app help engage attendees
further. Prominent ad placement can be
achieved through splash screens and
home screen icons. To increase attendee
engagement sponsors can take advantage
of banners that take attendees to a
website or somewhere within the app.
To get attendees to a booth or location,
sponsors can leverage push notifications
and the Click social photo game.
Measure your success
Sponsored
splash screens
Demonstrate ROI in real time. Look to our
robust event analytics dashboard for
engagement and usage data. With 30+
metrics available, you can clearly see why it
is worth it to go mobile. Provide sponsors
and partners with detailed performance
information on banner ads by date range as
well as data on total impressions, total taps,
impressions by user and taps by user.
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SEE ALL APP FEATURES
Banner ads
Sponsored
push notification
Flexible controls
to match your needs
Other content management features
Reinforce
your brand
Our customized EventCenter platform
makes it simple to create a completely
customized and branded experience for
your event. It is easy to plug and play with
the features and icons you want. Use
pre-built themes and icon packs or add
custom icons and backgrounds and tweak
colors to create an app that fully matches
the concept of your event.
VIP Admin Center
Manage your mobile app on your time with the
EventCenter. Become a mobile app pro and find
ways to save time with the EventCenter platform.
Think of the time you could save if speakers and
exhibitors managed their own profiles? The VIP
Admin Center lets you do just that. Empower your
speakers and exhibitors to create their own bios,
add headshots, upload documents, and more.
VIP Admin Center
planner benefits
VIP Admin Center
exhibitor benefits
 Last minute bio and image updates made
by speakers or exhibitors are
automatically synced with the app
 VIP Admins receive an email notice for
access and they can easily log in with a
CrowdCompass account
 Access is given to VIPs when planners
upload a speaker and exhibitor
spreadsheet, add them individually or use
the Partner API
 If a VIP Admin needs to make a change
they don’t have to bother the planner
 And don’t worry, VIPs’ access can also
be revoked if needed
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 The CrowdCompass Client Services team
is available to answer questions and
troubleshoot 24 hours a day M-F, and
9am-9pm ET Sat. and Sun
Stay in control
of content
Manage and edit your content at any time
with the EventCenter. Last minute changes
to activities, organizations or attendees?
No problem. Updates in the EventCenter
are automatically synced within the app
to ensure attendees have access to all the
latest info. The Event Checklist also helps
you avoid missing details and deadlines.
Unparalleled parity
between devices
CrowdCompass delivers the best feature
parity across all devices. Give every
attendee the features of your mobile
app no matter what mobile device they
choose to use. From iOS to Android to
HTML5, every CrowdCompass mobile
app is developed to integrate app
features for all platforms.
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SEE ALL APP FEATURES
Measure your app’s success
with metrics
Technologies
A breakdown of user activity
across devices, browsers and
operating systems
Impressions
See how attendees interacted
with app content
Viewed: The number of times attendees
Metrics
Measuring the success of your event app is
easier than ever with 30+ metrics that are
always available. Metrics are automatically
tracked and displayed in real-time, easyto-read graphs and charts.
Devices: The number of devices used to
viewed this content
access your event
Bookmarked: The number of times this
Browsers: The number of browsers used
content was bookmarked
to view your event
Scheduled: The number of activities
Operation system: The number of users
added to personal schedules by tapping
Add to Schedule
by Operating System
Attended: The number of times attendees
checked-in by tapping I Attended
Advertising
Overview
A detailed overview of your event’s activity
Users: The number of unique event
Detail views and Views/user: The total
downloads, within native apps (iOS, Android),
and unique devices visiting the Online
Event Guide
number of detail pages viewed by all
attendees, and the average number viewed
per attendee – detail pages include Activity,
People, and Organization profiles
Event starts: The number of times the event
is opened – revisits and refreshes count
Check-ins: The total number of times
attendees checked-in to Activities
Avg. usage: The average amount of time
attendees spent within the event
Bookmarks and Bookmarks/user: The
total number of times Organizations, Activities,
and Speakers were bookmarked, and the
average number bookmarked per attendee
See how attendees interacted
with banner ads
Banners viewed: The number of times
a banner was shown in the event to
all attendees
Banners tapped: The number of times
an attendee tapped on a banner
Notes taken and Notes/user: The total
number of notes taken by all attendees,
and the average number of notes taken
per attendee
Export metrics for use in post-event
presentations and reporting
Exporting: Event metrics can be exported
with variable dates to an emailed xls or csv file
Export details: Exported spreadsheets
include event information, event activity and
mobile analytics
Scheduled items and Scheduled
items/user: The total number of Activities
attendees added to all personal schedules,
and the average number of Activities added
per attendee
Exporting metrics
Survey reporting
View and filter survey results
as they are submitted
Responses: Filter survey responses by
session, organizer or speaker
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Your privacy options
Extra security within the app
Make your event
invite only
Accessing the app
Only invited users will appear in the
attendee list and be able to see who’s
attending. Invited users can also view
content within a locked icon and access
the online event.
Hide your event
Control who can see your events within
the multi-event app. Keep private events
hidden. Have attendees search for and
download the events that should only be
accessed by a select group.
Disable social sharing
via the app
To discourage social posts made through
the app, you can disable external social
networks, SocialWall, and/or the Event
Compass. You also have the option to
moderate and delete any photos posted
within the event app.
Password protect
your event
Pick between private or super private.
Password-protected events can be visible
or hidden. Attendees must enter a set
password to access a visible event, or to
make a hidden event appear in the app.
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Lock icons
within the event
Don’t want certain information public?
Lock individual icons (e.g. the attendee
list) so only registered attendees who
sign in to the app can access the content.
Access can always be revoked, if needed.
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You’re safe with us
CrowdCompass makes significant
investments in state-of-the-art
infrastructure in order to meet or exceed
customer expectations in performance,
reliability and security. CrowdCompass
goes beyond the minimal requirements to
ensure that data is safe with PCI level one
compliance, all while maintaining a
historical uptime above 99.99%.
App fault
tolerance
Quick key facts
SSAE-16 compliant
256 bit SSL encryption
300+ software engineers
Security
infrastructure
Operations
infrastructure
Redundancy
Monitoring
Auditing
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Our mobile apps are designed to be extremely fault-tolerant and effective
offline. The more common case, rather than a disaster, is bad conference
Wi-Fi or loss of connectivity during the event. In that case, the apps function
in offline mode -- taking advantage of truly being native apps -- and send
data back to the servers when the device regains connectivity.
Data backups are run on an hourly basis. All backups are stored on S3 and
are highly redundant and secure. Databases are replicated with automatic
failover if the designated master fails. We are deployed in two availability
zones at AWS—we are running in the same region, but are running in
different segments or data centers. This provides greater durability and
ensures load is also spread throughout the system.
Physical
security
Our data center services are located in a secured facility — AWS US-WEST-2
(Oregon) — that uses video cameras, multi-factor access control and
individually keyed server racks. AWS has achieved ISO 27001 certification
and has been validated as a Level 1 service provider under the Payment
Card Industry (PCI) Data Security Standard (DSS).
Network
security
CrowdCompass uses a multi-layered approach based on proven security
practices, including intrusion detection, permission-based firewalls and DoS
protection. Data is transmitted through TCP/IP protocols.
Controlled
access
CrowdCompass restricts access to your data based on the principle of least
privilege. Access to all databases, applications, operating systems and
physical media is strictly managed to ensure only individuals with a
specified need have access to your data. All development is done in-house
by our 30+ CrowdCompass Software Engineers.
With a high level of visibility into the system, staff can diagnose issues
immediately—often before problems occur. CrowdCompass’ Internet
Operations team is constantly monitoring thousands of alert generating
performance variables to ensure a consistently high level of service.
An internal SSAE 16, SOC II, Type II audit is completed at least once
annually. CrowdCompass has been successfully evaluated at the Moderate
level for federal government systems as well as DIACAP Level 2 for
Department of Defense systems.
Application
security
The app-to-backend authentication credentials are not unique per app user.
The communication mechanism between the app and the backend CMS
(EventCenter) is 256 bit SSL encrypted and are encrypted during transit.
The backend has been penetration tested. The mobile app stores data
locally on encrypted SQLite database files. There are no sensitive details in
the source code or the packaged app including the APK or iOS binary files.
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Features list
Features list
Attendees
Sponsors
Event Planner
 Curated social content delivered through
the Event Compass
 Measurable banner ads link to content
within the app or an outside URL
 Multi-event app
 Social media login with email, Facebook,
Twitter, LinkedIn, or Google+
 Highlight sponsors in listing
 Create interactive maps with key points
of interest
 Push notifications
 API integrations
· Number of people who used app
per platform
 Splash page advertising
 In-app browser
· Number of times people opened the app
 Sponsor Click challenges and/or prizes
 Real-time updates
· Number of sessions opened
 EventCenter CMS:
· Number of banner views and taps
 Advanced LinkedIn profile integration
 Integrate social media accounts with
contact card
 Sync schedules and other content
across devices
 Metrics:
· Total app downloads
Speakers
· Upload data and graphics
 Event schedule by day, track, topic,
and speaker
 Schedule by day
· Provide VIP Admin Center access to
speakers and exhibitors
 Set reminders for sessions
 Schedule by speaker
· Event checklist
· Top favorited activities and organizations
 Rate sessions
 Schedule by track
· Update event content anytime you want
· Top rated activities and organizations
 Share feedback through in-app surveys
 Speaker listing
· Build a custom-branded event
· Number of times an item is bookmarked
 Attendee messaging
 Speaker profiles: photo, bio, documents
· Native survey collects and exports feedback
· Total number of notes taken
 Two-way contact sharing
 VIP Admin access to update and
manage profiles
· Push notifications can be sent out instantly
or scheduled in advance
· Number of scheduled items per user
Exhibitors
· Phone and email support from Client
Services 24/5 M-F and 9 am to 9 pm ET
on weekends
 Receive event push notifications
 Full-text search of sessions, exhibitors
and speakers
 Navigate event with interactive floor maps
that link to sessions and exhibitors
 Take and share notes within app
 Simultaneously post to Facebook, Twitter,
LinkedIn, and the Event Compass
 Click: scavenger hunt photo game
 Contact exhibitor by email or phone from
app Exhibitor/Sponsor listings
 Preview your event on any device before
publishing to the app
· Number of times an exhibitor's or sponsor's
profile is viewed
· Number of internal and external page views
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 Exhibitors by name
 Exhibitors by category
 Exhibitor profile: bio, contact information,
collateral, photos
CrowdCompass offers the most complete
and fully optimized solution across all platforms
 VIP Admin access to update and
manage profiles
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iPhone, iPad and Android
BlackBerry, Windows, Desktop
21
The Cvent Platform
Support
when you need it
Our clients can meet all of their event needs
through just one provider. API integration
between CrowdCompass and the Cvent
event management system allows for a
seamless user experience.
You’re in control, but you’re not alone
Live customer and sales support 24 hours a day M-F,
and 9am-9pm ET Sat. & Sun.
Mobile
apps
Venue
sourcing
Web
surveys
Transforming
meetings & events
eMarketing
Event
management
Strategic
meetings
management
2009–2013
20
21
Are you ready to see a strong ROI
with your event app?
Are you ready to experience the smartest
and most reliable app on the market?
Are you ready for an app that actually increases
attendee engagement?
It’s time to
join the Crowd
GET A DEMO NOW
FEATURES | BLOG | DEMO
1.888.889.3069