Tastes of Europe campaign in China 2015 – Page 1
Wine Tasting Event Report
Isola, 23 September 2015
Executive Summary
The Tastes of Europe Wine Tasting Event was organised on September 23, 2015, in Isola, an Italian restaurant
in Beijing. The event was held for the purpose of educating Chinese buyers, importers, distributors and media
in the wine industry about the EU GI products through the examples of registered European wines. It also
provided an opportunity for the attendees to network with the EU producer representatives and other
attendees.
Isola restaurant was strategically selected to host the wine tasting event due to its high-end décor and
location, reflecting the high-quality GI wines featured at the event. The wines were paired with traditional
European canapés to further highlight the taste of each wine. The variety of the wines proved to receive
positive feedback as many of the attendees had not previously tasted wines from the featured regions
including Cyprus or Denmark. Overall, all KPIs for the Tastes of Europe Wine Tasting Event have been met or
exceeded as detailed in the tables below and shown in the attached pictures.
Report Content:
I.
Statistics
II.
Speakers
III.
Agenda
IV.
Featured Wines
V.
Website and social media
VI.
Published Media
Annex I. Wine and Canapé Menu
Annex II. Photo Gallery
Tastes of Europe campaign in China 2015 – Page 2
I.
Statistics
Key Performance Indicators
Item
Attendees
Total number of attendees
Buyers, importers and distributors in the wine industry
F&B and lifestyle media, including KOLs and bloggers
Total number of speakers
Producer representatives
Wine
GI registered wines represented
MS represented through wines
Wine brands sampled
Types of wines served
GI Canapé Pairing
Canapés served
Product categories represented (ham & meat, cheese, olive oil,
wine, variety)
Promotion Items
Tastes of Europe gift bags (branded bag, apron, pen, notepad,
Taste Book, event agenda)
Tastes of Europe gift bags for media (branded bag, apron, pen,
notepad, Taste Book, event agenda, 1 bottle of PDO Prosecco
wine, 1 box set of 2 PGI Lakonia olive oil bottles)
Questionnaire
Completed questionnaires
Participants’ satisfaction rating: at least 80% rated ‘Excellent’ or
‘Good’
Implemented
30
23
7
5
3
7
5
15
6
7
5
23
7
30
100%
Tastes of Europe campaign in China 2015 – Page 3
II.
Speakers
The speakers for the wine tasting event were selected based on the GI wines they represented and their
past experience at similar events. Each speaker focused presented the wine in the context of the EU
Geographical Indications and emphasised the influence of the GI registration for the producer.

Nicolas Dandois, Counsellor of Agriculture, Agri-SANTE section, the Delegation of the European Union
to China and Mongolia

Tong Zhe, Sommelier and educator in the wine industry in China

John Zhang, Chef, Isola Restaurant

Michel Cristian Thorup, Director of Sales of Skærsøgaard, PGI Jylland wine representative, Denmark

Frankie Zhao, D.O.Ca. Rioja Representative, PDO Rioja Representative, Spain

Weiley Lu, Manager of Tintafina, Gonzalez Byass, PDO Sherry Representative, Spain

Jing Lan Lacy, Host and Interpreter
Tastes of Europe campaign in China 2015 – Page 4
III. Agenda
TIME
17:30 – 18:00
18:00 – 18:10
ACTIVITY & CONTENT
Registration
Introduction of event agenda and speakers
18:10 – 18:25
Opening remarks
18:25 – 18:35
18:35 – 18:45
18:40 – 18:41
18:45 – 18:55
18:55 – 19:15
19:10 – 19:11
19:15 – 19:25
19:25 – 19:26
19:25 – 19:35
19:30 – 19:31
19:35 – 19:45
19:45 – 20:00
19:55 – 19:56
20:00 – 20:15
20:10 – 20:11
Sparkling wines
Presentation and tasting of PDO Prosecco (Italy)
featuring Casa Vinicola Zonin SPA wine
White wines
Presentation, tasting and food pairing of PDO
Xynisteri (Cyprus) featuring SODAP wine
Introduce canapé with PDO Xynisteri (Cyprus)
SODAP white wine
Presentation and tasting of PGI Venezia Giulia
(Italy) featuring Masi Agricola SPA wine
Apple wines
Presentation, tasting and food pairing of PGI
Jylland (Denmark) featuring Skaersoegaard
(Gourmet Cider Brut and Aebleau Liquor) wines
Introduction of canapé with PGI Jylland
(Denmark) Skaersoegaard apple wine
Red wines
Presentation and tasting of PDO Rioja (Spain)
featuring D.O.Ca. Rioja wine
Introduction of canapé with PDO Rioja (Spain)
D.O.Ca. Rioja (Crianza) wine
Presentation and tasting of PDO Rioja (Spain)
featuring D.O.Ca. Rioja wine
Introduction of canapé with PDO Rioja (Spain)
D.O.Ca. Rioja (Maetierra Dominvm) wine
Presentation of PDO Bordeaux (France)
featuring Chateau Guillaume Blanc; Heritage,
Andre Lurton; Chateau Semeillan Mazeau;
Chateau Vieux Laroque wines
Fortified Wines
Presentation and tasting of PDO Sherry (Spain)
featuring Gonzalez Byass: Tio Pepe, Vina Ab wines
Introduction of canapé with PDO Sherry (Spain)
Gonzalez Byass Tio Pepe wine
Presentation and tasting of PDO Sherry (Spain)
featuring Gonzalez Byass: Leonor, Nectar wine
Introduction of canapé with PDO Sherry (Spain)
SPEAKER
Jing Lan Lacy, Host
 Nicolas Dandois, Counsellor for Agriculture,
Delegation of the European Union to China
and Mongolia
 Jing Lan Lacy, Interpreter
Tong Zhe, Sommelier
Tong Zhe, Sommelier
John Zhang, Chef, Isola restaurant
Tong Zhe, Sommelier


Michel Cristian Thorup, Director of sales,
Skærsøgaard
Jing Lan Lacy, Interpreter
John Zhang, Chef, Isola restaurant
Frankie Zhao, D.O.Ca. Rioja Representative and
a leading consultant in Chinese Wine Market
John Zhang, Chef, Isola restaurant
Frankie Zhao, D.O.Ca. Rioja Representative and
a leading consultant in Chinese Wine Market
John Zhang, Chef, Isola restaurant
Tong Zhe, Sommelier
Weiley Lu, Manager of Tintafina, Gonzalez Byass
John Zhang, Chef, Isola restaurant
Weiley Lu, Manager of Tintafina, Gonzalez Byass
John Zhang, Chef, Isola restaurant
Tastes of Europe campaign in China 2015 – Page 5
TIME
ACTIVITY & CONTENT
Gonzalez Byass Nectar wine
SPEAKER
 Tong Zhe, Sommelier
 All speakers
Jing Lan Lacy, Host
20:15 – 20:30
Q&A session
20:30 – 20:40
Questionnaire session
Reception and networking among participants
 Tasting of PDO Bordeaux wine (France)
 Dessert canapé: PDO Prosecco (Italy) jelly with mix berry compote
End of the Tastes of Europe Wine Tasting Event
20:30 – 21:30
21:00
Tastes of Europe campaign in China 2015 – Page 6
IV. Featured Wines
Country
PDO/PGI Registration Brand
Cyprus
PDO Xynisteri
Denmark PGI Jylland
France
PDO Bordeaux
Italy
PDO Prosecco
PGI Venezia
Giulia
PDO Rioja
Spain
PDO Sherry
Total: 5
7
SODAP Xynisteri
Skaersoegaard, Gourmet Cider Brut
Skaersoegaard, Aebleau Liquor
Château Guillaume Blanc
Heritage, André Lurton
Château Sémeillan Mazeau
Château Vieux Laroque
Casa Vinicola Zonin SPA
Masi Agricola SPA
D.O.Ca. Rioja, Crianza
D.O.Ca. Rioja, Maetierra Dominvm
Gonzalez Byass: Leonor
Gonzalez Byass: Nectar
Gonzalez Byass: Tio Pepe
Gonzalez Byass: Vina Ab
15
White
Total Brands
per country
1
Apple wine
1
Red
4
Category
Sparkling
White
2
Red
Fortified
wine (Red
and White)
5
6
15
Tastes of Europe campaign in China 2015 – Page 7
Annex 1. Wine and canapé pairing menu
地理标志保护普洛赛 (意大利,起泡酒 )
PDO Prosecco featuring Casa Vinicola Zonin SPA (Italy, sparkling)
********
原产地保护西尼瑟利葡萄酒 (塞浦路斯,白葡萄酒)
PDO Xynisteri featuring SODAP Xynisteri (Cyprus, white)
配 With
橙汁腌制三文鱼配原产地保护初榨橄榄油和意大利黑醋
Salmon Carpaccio with extra virgin olive oil and Balsamic reduction
********
地理标志保护威尼斯茱莉亚酒(意大利, 白葡萄酒)
PGI Venezia Giulia featuring Masi Agricola SPA (Italy, white)
********
地理标志保护日德兰半岛(丹麦, 苹果酒)
PGI Jylland featuring Skærsøgaard, Gourmet Cider Brut (Denmark, apple)
********
地理标志保护日德兰半岛(丹麦, 苹果酒)
PGI Jylland featuring Skærsøgaard, Aebleau Liquor (Denmark, apple)
配 With
意大利帕尔玛火腿配哈密瓜和沙拉
PDO Prosciutto di Parma with honey melon and bouquet mix salad
********
原产地保护里奥哈葡萄酒(西班牙, 红葡萄酒)
PDO Rioja featuring D.O.Ca. Rioja, Crianza (Spain, red)
配 With
意大利马苏里拉水牛芝士配自制番茄酱和初榨橄榄油
Buffalo Mozzarella cheese with cherry tomato jam and extra v
irgin olive oil
Tastes of Europe campaign in China 2015 – Page 8
原产地保护里奥哈葡萄酒(西班牙, 红葡萄酒)
PDO Rioja featuring D.O.Ca. Rioja, Maetierra Dominvm (Spain, red)
配 With
自制手捻面配培根、意大利帕玛臣芝士奶油汁
Trofie hand made pasta with bacon and PDO Parmigiano Reggiano cheese sauce
********
原产地保护雪利酒(西班牙, 加度葡萄酒)
PDO Sherry featuring Gonzalez Byass, Tio Pepe (Spain, fortified)
配 With
地中海风味海鲈鱼配番茄塔塔、意大利初榨橄榄油、白酒汁
Sea bass Mediterranean style with tomato tartar, extra virgin olive oil, white wine sauce
********
原产地保护雪利酒(西班牙, 加度葡萄酒)
PDO Sherry featuring Gonzalez Byass, Vina Ab (Spain, fortified)
********
原产地保护雪利酒(西班牙, 加度葡萄酒)
PDO Sherry featuring Gonzalez Byass, Leonor (Spain, fortified)
********
原产地保护雪利酒(西班牙, 加度葡萄酒)
PDO Sherry featuring Gonzalez Byass, Nectar (Spain, fortified)
配 With
意大利柠檬提拉米苏
Italian lemon Tiramisu with Mascarpone cheese
********
原产地保护波尔多葡萄酒(法国, 红葡萄酒，粉红葡萄酒 )
PDO Bordeaux featuring a variety of brands (France, red, rosé)
********
甜品
Dessert
意大利气泡酒果冻配糖渍浆果(意大利, 起泡酒 )
PDO Prosecco jelly with mix berry compote (Italy, sparkling)
Tastes of Europe campaign in China 2015 – Page 9
Annex II. Photo Gallery
a. Isola, Italian restaurant, Beijing
b. Opening remarks, Nicolas Dandois, Counsellor for Agriculture, Delegation of the European Union to
China and Mongolia
Tastes of Europe campaign in China 2015 – Page 10
c. Wines sampled
d. Tong Zhe, Sommelier
Tastes of Europe campaign in China 2015 – Page 11
e. Michel Cristian Thorup, producer representative of PGI Jylland, Denmark
f.
Frankie Zhao, producer representative of PDO Rioja, Spain
Tastes of Europe campaign in China 2015 – Page 12
g. Weiley Lu, producer representative of PDO Sherry, Spain
h. John Zhang, Isola Sous-Chef
Tastes of Europe campaign in China 2015 – Page 13
i.
Guests tasting wine
Tastes of Europe campaign in China 2015 – Page 14
j.
Canapé pairing with wine