TM
PadTrac™ Field Perimeter
Signage System
Case Study: United Football League
Creative Global Event Solutions, from Concept to Execution
THE CENTER OF SUCCESS
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UFL_PadTracCaseStudy_Horiz - 08/28/13
©2013 TGI Systems. All Rights Reserved.
2
TGI - PadTrac™ Field Perimeter Signage System: UFL Case Study
Overview
During the Spring of 2010, TGI Systems was contracted by the United Football
League to provide player-safe, field-level advertising positions on the perimeter
of the football playing field. TGI reviewed the current solutions available in the
marketplace and decided there was room to improve and created our own.
PadTrac™ is Born
The result was a safe and durable padded sign in the A-frame style that is 10’
long and can accept either a 10’ long banner or a 20’ banner placed over 2
units, with the option of spectator-side messaging on the reverse side. When
in position on the field, PadTrac™ provides a straighter, more uniform and
professional appearance than existing sideline signage products
©2013 TGI Systems. All Rights Reserved.
3
TGI - PadTrac™ Field Perimeter Signage System: UFL Case Study
Design & Production
Updated:
The majority of the 3’ x 20’ ads were designed by TGI Systems from a
customer-supplied logo. Logos and other art files are submitted to TGI’s ftp
site, and within 24 hours a design is created and sent to the league sponsorship
staff for approval. TGI also created inventory control documents to help the
teams track sponsor art, the game day look of the field, and post-match
sponsor reports. TGI Systems provided additional signage such as team flags,
locker room signs and a scoreboard banner for the 2009 championship team,
the Las Vegas Locomotives.
Sponsor
Artwork
Artwork
Mountain
Mountain
KNTV HDNet
Lions
Lions URL
Sacramento
Cheers
Betty Boop
Buy UFL
BettyBoop
ria
Jackson Ranche
Coors Light
TOTALS
TOTALS
10/19/10
Updated:
9/30/10
Updated:
11/30/10
Updated:
10/6/10
In
In
ction
Updated:
ProduCust
10/19/10
Approved
Cust Art
Art
Approved
Production
In
Cust Art
Received
QTY total
QTY total
Received
Approved
# spots
Production
total
Sponsor
9/7
Received
Sponsor 9/7 # spots QTY
Cust Art
In
9/1
Artwork
Approved
Sponsor
# spots QTY total
9/7 Artwork
8/31
Artwork
2
Production
9/7
9/3
9/7 SponsorReceived
1
Cust Art
9/3
# spots QTY total
4
4 Johns
In
2
Papa
Approved
Artwork
9/30
Omaha Nighthawks
2
9/7
Received
9/29
Production
Sponsor
9/15
9/7 2
QTY per
Tuskers
2
4
9/3
9/7
9/7
# spots
9/7
9/3
1
9/7
Cust Art
9/3
4
Lincoln Financial
Sock
4
2
Unitas
system
1
9/9
OmahaNighthawks.Com
2
2
Received
8/30
9/7
9/9
9/7
9/7
9/8
9/7 4
9/7
FloridaTuskers.Com
2
9/3
9/7Mens Wearhouse
9/7
2
9/7
9/7 4
2
9/7
Northeast
4
4KNTV
Utilities
4
2
1
9/7
2
8/30
HDNet Omaha 9/10
2
9/3
9/7
9/7
9/7
9/3
Fanhouse.Com
9/10 4
(AOL)
2
9/20
HDNet Florida 9/7
2
4
9/7
9/7
9/8
9/9
2
9/8
Aerodyne
1100AM
4
4
2
ESPN
2
1
9/3
9/7
2
1
Mutual of Omaha9/10
9/1
9/7
9/1
9/7
9/3
NESN
9/10 4
2
2
9/10
Betty
Boop
Cheers
1
2
9/9
9/10
9/10
9/9
9/10
4
9/9
Aetna
Las
2 Vegas
2
9/3
1
9/7
2
9/2
1
Betty Boop Cheers10/12 1
9/7
9/3
9/7
UFL URL
9/3
10/124
2
9/10
4
BettyBoop Buy UFL9/9 1
9/10
9/10
10/11 2
9/102
Advanced
9/3
Dental9/9
4 ocos.Com
LasVegasL
2
1
9/8
1
2
2
9/7
BettyBoop Buy UFL
9/7
Buy UFL.Com 9/7
10/12
9/7
9/7
4
10/12
2
4
10/11 2
AM740
2
4
9/16
9/20
10/6
9/8
9/16
Lions
Den 9/17
HDNet
9/16
4 Vegas
1
2
9/10
2
9/7
Progressiv
9/10
2
Childrens Hospital 9/9 1
9/7
e
9/7
2
2
4
1
9/10
Cheers
Bright House 9/15 2
4 Donuts 9/21
9/16
9/20
10/6
Dunkin
9/20
Betty Boop
2
0
9/10
2
4ConAgra
1
9/3
9/10
Rotella
9/7
9/7
9/9
2
2
4
1
9/14
9/27
Buy UFL
Orlando Ortho 9/16 1
2CT1
9/16
9/20
10/6
9/24
BettyBoop
1
UFL Champion
0
2
2
1
9/24
ship
9/24
Nebraska Ortho
10/8
1
2
10/22
0
9/17 2
Colonials
Waterboy
2
9/16
9/20
9/16
UFL
9/16 1
0
4 YouTube10/6
4
9/3
2
9/7
1
TD AmeriTrade
9/7
2
10/22
0
9/22 2
Trustco
Bank
1 HartfordColonials.Com
2
10/4
10/44
10/6
9/22
9/22
0
2
9/3
1
9/7
9/7
Godfathers
0
Shingle Creek
0
HDNet
9/21
9/21
Resort2 & Golf
2 Hartford 10/4
10/50
10/6
9/21 1
0
9/7
9/7
1
Union Pacific
0
0
Betty Boop Cheers 9/22 1
9/22
0
2
9/20
9/9
0
2
9/10
1
9/10
Cox
0
0
BettyBoop Buy UFL 9/23 1
9/23
2
0
9/9
9/22
24
2
9/10
1
9/10
12
Bank of the West
0
National Guard
0
9/22 1
2
9/22
10/11
0
9/21
10/12
4
10/12
2
SAC
28
14
0
10/25
0
10/22
0
10/22
2
1
Nebraska Ortho
TOTALS
16
32
0
TOTALS
16
32
0
Infiniti
TOTALS
44
22
16
32
TOTALS
# spots
Updated:
Approved
9/7
9/7
11/30/10
In
Production
9/7
9/7
9/7
9/7
9/7
9/7
9/9
9/13
9/9
9/13
9/14
9/14
10/25
10/25
10/25
10/25
tuskers
locker room
TM
©2013 TGI Systems. All Rights Reserved.
4
TGI - PadTrac™ Field Perimeter Signage System: UFL Case Study
Operations
It was determined that to service the schedules for the UFL’s 5 teams, 2
roving systems would be created. An East system would take care of venues
in Hartford and Orlando, while the West system would service Omaha,
Sacramento and Las Vegas.
Omaha
Sacramento
Hartford
Las Vegas
Orlando
n Stats
2010 Seaso
es: 12
Total Gam
:55
Total Days
Each system would be transported and stored between games in a 26’ straight
truck. The Field Crew Chief, responsible for installation of the system and game
day management, served double duty as the Logistics Manager.
Each field received 40 positions (80 PadTrac™ signs). National sponsors were
set along the long edge of the field, local sponsor and team-branded banners
were in the end zones. Installation for each game took about 3-4 hours for a
crew of 3.
s: 10,165
Total Mile
©2013 TGI Systems. All Rights Reserved.
5
TGI - PadTrac™ Field Perimeter Signage System: UFL Case Study
About the UFL
The UFL provides high-quality professional football during a traditional fall
season while embracing innovation and fan interaction. The UFL serves its local
communities with pride and dedication, and aims to provide every fan with an
exciting and memorable game experience.
The UFL is led by Commissioner Michael Huyghue and is owned by a
consortium of private investors, including William Hambrecht of WR Hambrecht
+ Co. and AOL CEO Tim Armstrong, who founded the league. Paul Pelosi,
William Mayer and other investors are also part of the UFL ownership team.
In 2009 and 2010, UFL games were nationally broadcast on VERSUS and
HDNet, as well as webcast on UFL-Football.com. Additionally, two 2010
games were broadcast on New England Sports Network, and the 2010 UFL
Championship Game was broadcast live and in high-definition on YouTube,
featuring four alternative camera angles and fan interaction through Twitter
and Facebook.
TM
©2013 TGI Systems. All Rights Reserved.
6
TGI - PadTrac™ Field Perimeter Signage System: UFL Case Study
About TGI
Since its foundation in 1997, TGI has catered to an ever-expanding market,
providing a full complement of services to clients in need of branding and
décor solutions.
From its headquarters in Chicago, TGI has managed signage projects for
customers across the U.S. and in more than twenty countries worldwide. TGI
Systems’ clientele includes corporations, agencies, professional teams, stadium
owners, and event rights’ holders.
Although our history has been deeply rooted in the sport of soccer - serving
the needs of U.S. Soccer, Major League Soccer, Soccer United Marketing,
CONCACAF and FIFA - TGI counts ice hockey, rugby, lacrosse, tennis,
basketball and baseball as some of its most intriguing customers. In addition,
we have supported advertising and marketing firms in the development and
implementation of décor projects for several multi-national corporations.
©2013 TGI Systems. All Rights Reserved.
7