2016 National Runner Survey
Introduction
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Introduction and Methodology
The National Runner Survey is a
comprehensive study designed to
assess the demographics, lifestyle,
attitudes, habits and product
preferences of the running population
nationwide.
Initially launched in 2007, the National
Runner Survey is distributed
electronically on an annual basis to
race directors, media members,
running stores, brands and vendors,
running clubs and others who frequent
the running industry.
Field Dates: January 2016-April 2016
10,000+ runners responded
Sample: Reflective of a convenience
random sample.
Results reflective of core runners:
• Active adult participants who tend
to enter running events and train
year-round
• First-time runners invited to
participate but the majority of
responses came from core runners
Caution: Results not reflective of the
running industry as a whole
The National Runner Survey
measures the following areas:
• Demographics
• Sports Participation
• Technology
• Running Routine
• Running Events
• Running Shoes & Apparel
• Travel
• Food & Drink
• Generations
• Gender
• Sports & Fitness Products
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3
Executive Summary: Runners
Average 20 miles a week and tend to run year-round
U.S. runners tend to be more frequent/fitness runners
They skew female - 63%
U.S. runners represent an affluent, healthy target
They are motivated to run, primarily for health-related reasons
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4
Executive Summary: Events
Runners attend events as both fun runners and competitors
The half marathon continues to be the most popular event in terms of participation and favored distance
U.S. runners average 7 events in the past year and are planning on participating in 7 over the next year
Word of mouth and Facebook are key information channels:
• Two-thirds say it is easy to find an event they want to participate in
• 18% say there are too many events to choose from
• One in four say social media is their first choice for event information
The top 5 factors impacting participation are:
• Preferred distance
• Date
• Convenient location
• Fun
• Have time to train
Willing to travel – three in four have travelled overnight in the last 12 months and plan to do so in the next 12 months
Half are always looking for a new event experience. Only 4 in 10 like participating in the same event year year
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7
Executive Summary: Race Fees
Half feel race entry fees are too expensive
Cost/entry is among the top 10 factors on decision to register
6 in 10 would participate in more events if entry fees were lower
Half receive good value for their race entry free
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8
Executive Summary: Social Media
4 in 10 like to share their race experiences with others via social media.
Over half are (on Facebook):
• Posting race photos and videos
• Following events
• Posting general running photos and videos
• Discussing running-related activities
Over 4 in 10 are (on Facebook):
• Recruiting others to join them for an upcoming race
• Communicating with training partners
• Following other runners
• Tracking family / friends in a race
• Posting their race results
• Looking for running motivation
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9
Executive Summary: Technology
Runners are connected with their technology.
At least half run with:
• Cell phone
• GPS item
• Sports watch
The cell phone is most central for running activities overall.
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10
Executive Summary: Generations
What are some of the differences between Millennials, Gen X, Baby Boomers and Matures?
Runner Profile
Differences
Millennials appear to desire
more out of their running,
seeking fun, nature,
challenge, state of mind, etc.
Millennials and Gen X are
most likely to run with their
cell phone.
Matures are most likely to run
with a hat and with their keys.
Event Differences
Tech Differences
Millennials and Gen X
expressed the most interest
in mud/obstacle, color, and
glow/night runs.
Millennials and Gen X use
their phone much more for
running related activities.
Millennials rated fun a more
important factor than those
older.
Social Channel
Differences
Millennials and Gen X use
social channels the most for
running related activities.
Instagram is an important
channel for Millennials.
Race entry fees are more
critical to Millennials & Gen X.
Facebook and word of
mouth are important
channels for connecting with
these generations.
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5
Executive Summary: Genders
What are some of the key differences between men and women?
Running Behavior
Differences
Females tend to run for a wider
variety of reasons, including to
improve their state of mind,
socialize, relieve stress, and achieve
a goal.
35% of females and 28% of males
are likely to run with at least one
other person.
Females run with their cell phones
more and use their phone for more
running related activities.
Running Event Differences
Use of Social Media
Males are more likely to identify
themselves as a competitor, while
females are more likely to classify
themselves as a fun runner.
Females use social media much
more so than males for running
related activities.
Females express more interest in a
10K, half marathon, and color run,
while males are more interested in a
marathon.
70% of women post photos & videos
post-race, while 53% of men do.
For females, fun, having time to
train, benefitting a cause, medals,
and cost are more important
factors.
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6
Runner Profile
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Demographics
Gender
37%
Marital Status
Widowed
63%
Single,
Never Married
20%
Age
Domestic
Partner
3%
Divorced
8%
1%
Separated
1%
67%
Married
36%
26%
23%
3%
18 to 24
25 to 34
35 to 44
45 to 54
10%
2%
55 to 64
65 to 74
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12
Demographics
Household Composition
%
Education
%
Ethnicity
%
83
14
4
White/Caucasian
1
Currently full time student and
under 19
2
32
8
8
Attended college 1-3 years
Black/African-American
3
16
6
4
Associate's Degree
Asian/Pacific Islander
4
23
2
6
Technical or Trade Degree
Hispanic
1
14
Graduated from 4-year college
Post-graduate study without
degree
American Indian
5 or more
Number of Children Under
19 in Household
36
Other
2
0
52
Master’s degree
29
1
16
Doctoral degree
8
2
22
Employment
3
8
Employed full-time
87
4 or more
3
Student
3
Retired
3
Homemaker
6
Unemployed
2
Number in Household
6
Annual Income (Employed)
Less than $15,000
3
$15,000-$24,999
3
$25,000-$34,999
6
$35,000-$49,999
12
$50,000-$74,999
23
$75,000-$99,999
16
$100,000-$124,999
10
$125,000-$149,999
5
$150,000-$174,999
3
$175,000-$199,999
2
$200,000 or more
4
Don't know/Refused
15
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13
Runner Behavior
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How Runners Classify Themselves
Jogger /
Recreational Runner
Runners primarily describe
themselves of frequent /
fitness runners.
20%
Serious /
Competitive Runner
14%
65%
Frequent / Fitness
Runner
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15
Running Habits
73%
Run 12 months / year
Years Running
7
59%
Miles per Week
20
Run at least
4 days per week
Runners tend to run throughout the year
and at least 4 times a week.
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16
Running Motivators
Primary Motivation to Start Running
%
Primary Motivation to Continue to Run
%
For exercise
24
Staying healthy
77
Weight concerns
12
Staying in shape
76
Competed in school / never stopped
10
66
To enter a race
9
Relieving stress
To enter / train for a race
64
Family/Friend encouragement
8
Because I enjoy it
7
Having fun
59
Needed a new challenge
6
Improving my state of mind
57
To relieve stress
5
Meeting a personal challenge
56
To get in shape for another sport
5
Achieving a goal
55
Health concerns besides weight
4
Controlling my weight
53
Improving speed or endurance
50
Socializing with friends/family/others
49
Appreciating nature, scenery
45
Being by myself for awhile
43
Getting into the natural environment
36
Competing against others
24
Health
Stress
Race
Runners are motivated by a desire to
stay healthy, stay in shape, relieve stress,
and enter / train for a race.
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17
Running Preferences
Preferred Time of
Day to Run
Early AM
Mid-Morning
Noon
Early Afternoon
Mid-Afternoon
Early Evening
Late Evening
63%
27%
8%
9%
14%
40%
9%
Easy Runs (aerobic)
Long Runs (> 1 hour)
Hill Training Pace Workouts
Tempo Runs Recovery Runs
Fartlek
Pickups
82%
80%
47%
44%
37%
28%
16%
7%
How Prefer to Run
By Self
With one other person
In a group No preference
RegularRunning
Regular Running
Workouts
Workouts
49%
18%
14%
19%
Paved Path
Dirt Trail
Rural Road
Urban Road
Park
Mountains
Outdoor track
Beach
61%
55%
55%
47%
41%
24%
18%
15%
Favorite Running
Venues/Surfaces
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18
Items Regularly Run With
Cell Phone
61%
Sports Watch
52%
Keys
41%
GPS Item
52%
Sunglasses
45%
Hat/Visor
39%
Items Regularly Run With
%
Personal ID
32
Portable audio system/ipod/MP3
32
Water bottle
28
Reflective Gear
27
Energy bars/gel
26
Hydration accessories (belt, backpack)
24
SpiBelt (or similar waist belt)
20
Compression Gear
19
Sunscreen
18
Heart rate monitor
18
Cash/Credit Card
17
Chapstick/Lipgloss
16
Sports Drink
10
Sweatband
9
Dog
9
Pedometer
8
Pepper Spray
6
Sleeves
5
Toilet Paper
5
Nothing
4
Inhaler
4
Baby jogger/Racing stroller
3
Knee Straps
3
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19
Hours Spent on Activity Per Week
Run/Jog
Walk
1%
30%
15%
Use machines / weights
66%
Spend at least
4 hours
a week running
50%
41%
28%
13%
8%
37%
Play another sport
10%
77%
Hike
Warm up / stretch
16%
9%
60%
Yoga or Pilates
2%1%
21%
61%
Do aerobics
72%
Bike (outside)
2%1%
13%
14%
57%
3% 1%
17%
3%
13%
3% 1%
17%
Play tennis
4% 1%
96%
1%
91%
Play golf
Swim
2%1%
78%
9%
74%
Spin (inside)
None
Less than 1 hour
14%
1 hour to 3 hours
2%
4 hours to 7 hours
1%
1%
8 hours or more
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20
Running Event Behavior
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Favorite Race Distance
13.1
14%
5K
Continues to be
the Favored Distance
40%
19%
10K
HalfMarathon
8%
9%
12K, 15K or
10 Mile
Marathon
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22
How Runners Attend Running Events
56%
Fun Runner
55%
Competitor
37%
Fitness Participant
19%
Outdoor Enthusiast
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23
Running Event Attitudes and Behaviors
Half of runners would participate in
more events if entry fees were lower.
Half feel they receive good value for
their race entry fee.
68%
59%
54%
49%
48%
45%
41%
41%
27%
22%
21%
20%
18%
17%
16%
10%
5%
It is easy to
find an event
I want to
participate in
I would
participate in
more events
if entry fees
were lower
Race fees
are too
expensive
I receive
good value
for my race
entry fee
I am always
looking for a
new event
experience
I prefer
traditional to
nontraditional
(i.e. mud,
obstacle)
I like to share
my race
experiences
with others
via social
media
I like
participating
in the same
events every
year
Social media
is my first
choice for
event
information
I prefer
larger races
to smaller
races
I like to take
pictures
while I am
participating
in an event
I would
prefer to
participate in
events as a
group versus
individually
There are
too many
events to
choose from
I would pay
more for a
VIP
experience
I don’t care
about my
race time
I like events
where I can
dress up in a
costume /
there is a
theme
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I prefer
untimed
events to
timed events
24
Top Factors Impacting Event Participation
69%: Preferred Distance
52%: Health/Injury
67%: Date of Event
51%: Scenic Course
59%: Location is Convenient
50%: Cost/Entry Fee
57%: Sounds Fun
47%: Chip Timed
54% Have Time to Train
43% Reputation of Event Organizers
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25
Other Factors Impacting Event Participation
Importance of Factors in Determining Event
Participation
%
My friends are doing it
36
Medal or other momento for finishers
36
Accurate, certified course
35
Quality t-shirt
35
Promise of a unique event
26
No crowds/traffic/hassles expected
26
It benefits an important cause
25
It is an event I participated in before
23
Free race photos or videos
18
Entertainment on course or finish
17
Fast course
17
Good age group awards
13
Qualifier
11
There is an expo
10
Something offered for other family members
9
It is a new event
8
Random participant awards
7
Has a social media app / site for sharing experience
7
Appropriate training group is available
4
Race is part of a local grand prix
4
Elite runners in the field
3
Women only event
2
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26
Event Participation
Distance
7
Average Number
of Events
Finished Past 12
Months / Plan to
Enter Next Year
% Entered Last 2 Years
% Most Interested in Entering in 2016
5K (3.1 mile)
78
53
Half-Marathon (13.1 miles)
75
73
10K (6.2 mile)
62
54
Marathon (26.2 miles)
41
40
12K, 15K or 10 mile
38
31
4 mile, 8K or 5 mile
30
20
Trail Race
29
33
Fun Run or Untimed Run
24
9
Mud/Obstacle
18
16
Triathlon/Duathlon
14
17
Color
11
6
1 mile or 2 mile
10
6
Glow / Night
9
8
20K, 25K or 30K
9
9
Ultra Distance (more than 26.2
miles)
8
13
Cross-Country Race
6
3
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27
Event Travel Information
Avg. Amount Spent on Most Recent Running Related Trip
Where Stayed Overnight
Likely to Travel Overnight to
Run in an Event in Next 12
Months
74%
$104
$147
$123
$213
Transportation
Airfare
Meals
Lodging
How Far Willing to Travel to Run an Event
75%
33%
26%
22%
13%
Took an Overnight Trip for
Running Related Events in
Last 12 Months
6%
Local (up to 100 miles)
Regional (100 to 300 miles)
National International (North America)
International (over 300 miles within the US)
(outside of North America)
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28
Race Entry Fees
Fees
5K (%)
10K (%)
$10 or Less
4
3
$15
$20
$25
$30
$35
$40
$50 or more
3
11
23
17
3
Marathon (%)
$50 or Less
15
7
$60
15
3
$70
17
6
$80
17
10
$90
12
12
$100
11
22
$110
5
10
$120
3
8
$130
1
4
$140
1
2
$150 or more
3
16
4
10
8
Half Marathon (%)
1
26
18
Fees
20
21
12
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29
Primary Source of Race Information
Referrals and Facebook
are key channels for
race information,
followed by local and
national sites.
WordofMouth
52%
Facebook
44%
LocalClub/CityWebSite
24%
NaConalWebSite
24%
Regional/StateWebSite
15%
LocalPublicaCon
11%
Expos
9%
NaConalMagazine
7%
TwiOer
5%
Instagram
4%
StateorRegionalPublicaCon
4%
GroupOn/LivingSocial/Rush49
3%
Pinterest
1%
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30
Running Media & Technology
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Running Information Channels
37%
Follow the
competitive
side of running
Running/Sports Publications Read
Regularly
%
Runner's World
58
Competitor
14
Women's Health
Running Related Websites Visit Most Often
%
Active.com
51
Runnersworld.com
41
9
MapMyRun.com
31
Women's Running Magazine
9
Local Club Website
16
Fitness Magazine
8
Competitor.com
16
Local running club publication
8
Athlinks.com
15
Running Times
8
11
Men's Health
7
RunningintheUSA.com
7
10
Shape
Strava
Trail Runner
7
Triathlete
imATHLETE.com
9
5
Coolrunning.com
8
Sports Illustrated
4
Halhigdon.com
7
UltraRunning
3
Marathonguide.com
7
Muscle & Fitness
3
WomensRunning
6
Club Running (RRCA)
2
6
Track & Field News
2
USATF.org
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32
Runner Technology
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Technology and Running Activities
Runners are
using
technology in a
variety of ways
Activities
Phone /
App on Phone
Watch
Wearable
Tracking Device
Online Website
Play music
59%
2%
5%
2%
Track mileage
43%
43%
21%
16%
Map routes
40%
12%
7%
29%
Tracking workouts
38%
29%
14%
18%
GPS
37%
47%
18%
5%
Track nutrition / calories
29%
6%
6%
9%
Training programs
20%
5%
3%
24%
Track steps
18%
18%
22%
3%
Interval training
16%
24%
8%
5%
Virtual coach
11%
3%
2%
5%
None of these
10%
10%
14%
11%
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34
Social Media for Running Activities
Activities
Runners are
using social
media in a
variety of ways
Post race photos and videos
Follow events
Post general running photos and
videos
Discuss running-related activities
Post your race results
Recruit others to join me an an
upcoming race
Communicate with training partners
Look for running motivation
Track friends / family in a race
Follow other runners (nonprofessional)
Look for running training advice
Recruit others to train with you
Share your current training
Post your mileage / running routes
Fundraise for a charity event
Follow professional runners
None of these
Facebook
Twitter
Instagram
Pinterest
62%
57%
8%
12%
23%
13%
1%
1%
52%
8%
20%
1%
52%
49%
8%
7%
9%
13%
1%
0%
49%
4%
6%
0%
46%
44%
44%
4%
10%
6%
6%
18%
7%
0%
11%
1%
43%
12%
18%
1%
38%
37%
36%
35%
32%
25%
19%
8%
3%
6%
5%
4%
13%
24%
7%
5%
11%
9%
5%
15%
24%
8%
0%
1%
0%
1%
1%
23%
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35
Running Shoes & Apparel
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Running Shoes
3
$101
Average Number of
Running Shoes
Purchased in Last 12
Months
Average Amount
Paid for Last
Running Shoe
Running Shoe Brand Last
Purchased
%
Brooks
23
ASICS
18
Saucony
14
Nike
9
New Balance
Channel Purchased Last
Pair of Running Shoes
%
31
7
Online
Athletic Footwear store (Foot
Locker, Athlete’s Foot, Finish
Line, etc)
Sporting Goods Store (Sport’s
Authority, Dicks, Big 5, etc)
Mizuno
7
Outlet Store
3
Hoka One One
6
2
adidas
3
Altra
3
Newton
2
Salomon
2
Pearl Izumi
1
Mail Order
Outdoor Sports Store (REI,
EMS, etc)
Department Store (JC
Penney’s, Sears, Macy’s,
Kohl's, etc)
Vibram Five Fingers
1
Race Expo
Shoe Store (DSW, Payless,
Famous Footwear, etc)
2
Skechers
1
Reebok
1
Other
3
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7
6
2
2
2
37
Running Shoes
What Influenced Shoe
Purchase
%
Same brand I always wear
Recommendation from
salesperson
Recommendation from another
runner
50
Sale Price
15
Shoe buying guide in magazine
7
Online review
6
Found in online search
5
Saw at an event or expo
2
Elite athlete endorsement
Saw picture or video of shoe on
social media
1
Reasons Do Not Plan to
Purchase Same Brand
Again
%
Purchasing Criteria for
Running Shoes
%
Fit/Comfort
92
Fit of Shoe
Recommendation from another
runner
Recommendation from
Salesperson
51
Cushioning
49
30
Price
46
Stability
41
28
Weight
37
Cost
25
Style/Appearance
28
Shoe guide reviews
23
Injury-Prevention Features
28
Magazine article/shoe guide
7
Brand
27
Running club shoe review
Seeing the shoe at an expo/
event
5
Color
24
Motion Control
11
Weather Protection
5
1
Endorsement by an elite runner
2
Ad in magazine
1
Advertisement
2
Ad online
1
Other
15
Other
11
29
16
5
Will Purchase the
Same Brand Again
68%
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38
Running Apparel
$247
Average Amount
Spent on Running
Related Sports
Apparel in Last 12
Months
Favorite Brands of Sports Apparel
(Top 20)
%
Nike
50
Under Armour
41
Brooks
25
ASICS
19
Champion
18
adidas
18
Where Purchased Sports
Apparel in Last 12 Months
%
Specialty running store
53
Online
Sporting goods store (Dick’s,
Oshman’s, Modell’s, etc.)
53
46
Athleta
15
Race Expo
24
Lululemon
15
Department store
17
New Balance
15
Outlet Store
Discount department store
(Kmart, Walmart, etc.)
16
The North Face
15
Smartwool
14
Saucony
13
Outdoor sports store
12
Target
12
Mail order
Athletic footwear store (Foot
Locker, Athlete’s Foot, etc.)
6
REI
10
5
Moving Comfort
10
Other
6
Columbia
8
Road Runner Sports
8
Pearl Izumi
8
Oiselle
8
Reebok
7
15
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39
Health and Lifestyle
Runners tend to be healthy individuals.
81%
I try to eat healthy foods.
I eat a lot of fiber from whole grains, cereals, fruits and vegetables.
46%
I don’t follow a specific diet.
45%
77%
I am healthy.
I am content with my fitness level.
41%
I am content with my weight.
41%
42%
I avoid eating too much sugar.
37%
I drink several cups of regular coffee a day.
I eat foods that are quick and easy to prepare.
33%
I prefer bottled or filtered to tap water.
32%
I avoid eating too much fat.
30%
I prefer sugar to artificial sweeteners.
29%
I avoid eating too much salt or sodium.
28%
27%
I prefer a high protein diet.
25%
I avoid eating too many high-cholesterol foods.
21%
I choose organic/natural or soy foods.
I prefer Splenda to sugar.
9%
I prefer to eat gluten-free.
9%
I am a vegan/vegetarian.
8%
I eat a high-carbohydrate, low-fat diet.
7%
I drink several cups of decaf coffee per day.
2%
20%
I am overweight.
A member of my household is overweight or obese.
15%
I have asthma.
7%
I am obese.
2%
I have Diabetes.
1%
I have heart disease.
1%
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2016 National Runner Survey and Running USA.
40
Appendix
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2016 National Runner Survey and Running USA.
Appendix: Profile by Runner Type
Running History/Routine
Miles per week
Number of events finished past 12 months
Run 12 months a year
Traveled to run with an overnight stay
Favorite Race Distance
Half-marathon (13.1 miles)
Marathon (26.2 miles)
5K (3.1 mile)
10K (6.2 mile)
12K or 15K or 10 mile
Ultra Distance (more than 26.2 miles)
1 mile, 2 mile or 3 mile
4 mile or 8K or 5 mile
Running Shoes / Apparel
Pairs of Running Shoes Purchased
Spent $100+ on running apparel
Spent $90+ on running shoes
Health
Content with weight
Content with fitness level
Serious / Competitive
Runner
Frequent / Fitness
Runner
Jogger / Recreational
Runner
35 miles
11
88%
84%
21 miles
7
78%
76%
12 miles
5
46%
64%
37%
22%
13%
9%
6%
5%
4%
2%
45%
9%
11%
19%
9%
3%
0%
3%
24%
3%
28%
27%
6%
1%
2%
8%
4.1
83%
69%
3.0
82%
70%
2.2
75%
67%
55%
50%
42%
43%
26%
25%
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42
Appendix: Generations - Profiles
How Classify Self as a Runner
Frequent / Fitness Runner
Jogger / Recreational Runner
Serious Competitive Runner
Motivation to Continue to Run
Staying healthy
Staying in shape
Relieving stress
To enter / train for a race
Having fun
Achieving a goal
Meeting a personal challenge
Improving my state of mind
Improving speed or endurance
Controlling my weight
Being by myself for awhile
Appreciating nature, scenery
Socializing with friends/family/other participants
Getting into the natural environment
Competing against others
Items Regularly Run With
Cell phone
Keys
Hat/Visor
Hydration accessories (belt, backpack)
Millennials
Gen X
Baby Boomers
Matures
65%
19%
16%
83%
81%
75%
74%
68%
67%
65%
65%
62%
54%
53%
53%
50%
44%
31%
61%
51%
28%
20%
68%
20%
12%
79%
78%
70%
69%
59%
58%
59%
59%
53%
58%
46%
46%
52%
37%
21%
67%
40%
40%
26%
69%
17%
14%
76%
73%
61%
62%
56%
51%
52%
55%
46%
53%
38%
43%
47%
34%
22%
56%
39%
46%
27%
48%
21%
30%
79%
74%
48%
62%
51%
44%
41%
44%
41%
46%
29%
41%
47%
35%
35%
36%
42%
55%
20%
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2016 National Runner Survey and Running USA.
43
Appendix: Genders - Profiles
Motivation to Continue to Run
Relieving stress
Improving my state of mind
Achieving a goal
Socializing with friends/family/other participants
Competing against others
How Prefer to Run
By self
No preference
In a group
With one other person
Items Regularly Run With
Cell phone
How Use Phone / App on phone
Play music
Track mileage
Tracking workouts
Track nutrition / calories
Training programs
Male
Female
63%
54%
53%
43%
32%
53%
20%
15%
13%
49%
50%
39%
34%
22%
16%
71%
62%
60%
54%
19%
48%
18%
14%
21%
68%
65%
46%
40%
33%
22%
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44
Appendix: Generations - Events
Events Most Interested in Entering 2016
Mud/Obstacle
Glow / Night
Color
Importance of Event Elements
It sounds fun
Cost / Entry free
How Find Out About Events
Word of Mouth
Facebook
Instagram
Twitter
Event Attitudes
I would participate in more events if entry fees
were lower
Race fees are too expensive
I like to share my race experience with others via
social media
Millennials
Gen X
Baby
Boomers
Matures
22%
11%
9%
62%
56%
57%
48%
9%
8%
18%
8%
6%
58%
51%
54%
51%
4%
5%
12%
7%
4%
54%
47%
49%
37%
1%
3%
4%
5%
2%
38%
39%
40%
14%
0%
2%
73%
61%
64%
56%
56%
53%
46%
56%
47%
47%
38%
21%
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45
Appendix: Genders - Events
How Attend Running Events
A Competitor
A Fun Runner
A Fitness Participant
An Outdoor Enthusiast
How Classify Self as a Runner
Frequent / Fitness Runner
Serious Competitive Runner
Jogger / Recreational Runner
Events Most Interested in Entering Next 12 Months
Half-Marathon (13.1 miles)–
5K (3.1 mile)–
10K (6.2 mile)–
Marathon (26.2 miles)–
Trail Race–
4 mile, 8K or 5 mile–
Triathlon/Duathlon–
Mud/Obstacle–
Ultra Distance (more than 26.2 miles)–
Glow / Night–
Color–
Male
Female
68%
48%
35%
20%
65%
20%
15%
71%
55%
53%
46%
35%
20%
18%
18%
17%
7%
4%
51%
61%
40%
20%
69%
11%
20%
76%
54%
57%
38%
32%
21%
18%
15%
11%
9%
8%
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2016 National Runner Survey and Running USA.
46
Appendix: Genders - Events
Importance of Event Elements
It sounds fun
I have time to train
Health/Injury
Cost / Entry free
Medal or other momento for finishers
It benefits an important cause
How Find Out About Events
Facebook
Event Attitudes
I would participate in more events if entry fees were lower
I like to share my race experience with others via social
media
Male
Female
52%
49%
49%
46%
31%
20%
36%
40%
60%
58%
55%
53%
40%
27%
49%
50%
21%
30%
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2016 National Runner Survey and Running USA.
47
Appendix: Generations - Technology
Millennials
Phone / App on phone
Play music
Track mileage
Tracking workouts
Map routes
GPS
Track nutrition / calories
Track steps
Training programs
Interval training
Virtual coach
None of these
65%
47%
42%
43%
40%
32%
21%
21%
17%
11%
8%
Baby
Boomers
Gen X
67%
50%
43%
45%
41%
34%
19%
23%
18%
13%
6%
Matures
50%
36%
31%
35%
32%
23%
17%
17%
13%
10%
12%
21%
16%
13%
15%
15%
4%
5%
8%
6%
6%
34%
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48
Appendix: Generations - Social Media
Facebook
Post race photos and videos
Follow events
Discuss running-related activities
Recruit others to join me an an upcoming race
Post general running photos and videos
Post your race results
Communicate with training partners
Track friends / family in a race
Look for running motivation
Follow other runners (non-professional)
Recruit others to train with you
Look for running training advice
Share your current training
Fundraise for a charity event
Post your mileage / running routes
None of these
Millennials
Gen X
Baby
Boomers
Matures
63%
59%
50%
49%
48%
48%
43%
41%
40%
39%
37%
36%
34%
33%
32%
14%
68%
63%
58%
56%
58%
55%
51%
49%
49%
48%
44%
44%
42%
35%
40%
16%
59%
52%
50%
45%
50%
45%
44%
43%
42%
43%
33%
35%
34%
29%
33%
23%
40%
32%
28%
18%
32%
23%
21%
27%
18%
27%
10%
16%
16%
13%
14%
46%
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49
Appendix: Generations - Social Media
Millennials
Twitter
Follow professional runners
Follow events
Follow other runners (non-professional)
Look for running motivation
Post race photos and videos
Look for running training advice
Discuss running-related activities
Post general running photos and videos
Post your race results
Share your current training
Track friends / family in a race
Post your mileage / running routes
Recruit others to join me an an upcoming race
Fundraise for a charity event
Communicate with training partners
Recruit others to train with you
None of these
19%
17%
17%
14%
12%
12%
12%
11%
11%
10%
9%
7%
6%
6%
6%
5%
22%
Baby
Boomers
Gen X
14%
12%
12%
10%
8%
8%
8%
8%
7%
6%
6%
5%
5%
5%
4%
3%
21%
Matures
9%
10%
8%
7%
6%
6%
5%
6%
6%
4%
5%
4%
3%
3%
3%
2%
27%
4%
2%
3%
3%
5%
1%
2%
2%
2%
1%
1%
1%
1%
0%
1%
0%
41%
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2016 National Runner Survey and Running USA.
50
Appendix: Generations - Social Media
Millennials
Instagram
Post race photos and videos
Follow other runners (non-professional)
Post general running photos and videos
Look for running motivation
Follow professional runners
Follow events
Post your race results
Share your current training
Post your mileage / running routes
Discuss running-related activities
Look for running training advice
Track friends / family in a race
Recruit others to join me an an upcoming race
Communicate with training partners
Recruit others to train with you
Fundraise for a charity event
None of these
42%
34%
34%
34%
29%
24%
24%
21%
17%
17%
15%
12%
11%
10%
9%
9%
19%
Baby
Boomers
Gen X
23%
18%
20%
18%
15%
13%
13%
11%
9%
10%
6%
7%
6%
6%
4%
5%
21%
Matures
11%
8%
10%
7%
6%
5%
6%
4%
4%
3%
3%
4%
2%
2%
2%
2%
28%
4%
2%
1%
2%
1%
1%
2%
1%
1%
1%
3%
1%
1%
1%
1%
1%
42%
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51
Appendix: Genders - Social Media
Male
How Use Social Media / Channels
Facebook
Post race photos and videos
Follow events
Post your race results
Post general running photos and videos
Discuss running-related activities
Recruit others to join me an an upcoming race
Track friends / family in a race
Follow other runners (non-professional)
Communicate with training partners
Look for running motivation
Post your mileage / running routes
Look for running training advice
Share your current training
Recruit others to train with you
Fundraise for a charity event
Female
52%
47%
44%
42%
42%
39%
38%
37%
37%
34%
31%
30%
30%
28%
25%
70%
63%
52%
57%
59%
55%
48%
47%
51%
49%
37%
43%
40%
43%
36%
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2016 National Runner Survey and Running USA.
52
Appendix: Genders - Social Media
How Use Social Media / Channels
Instagram
Post race photos and videos
Post general running photos and videos
Follow other runners (non-professional)
Look for running motivation
Follow professional runners
Post your race results
Follow events
Share your current training
Post your mileage / running routes
Discuss running-related activities
Track friends / family in a race
Look for running training advice
Recruit others to join me an an upcoming race
Communicate with training partners
Recruit others to train with you
Fundraise for a charity event
Look for running motivation
Look for running training advice
Male
Female
14%
12%
11%
11%
9%
9%
8%
7%
6%
5%
5%
4%
4%
4%
3%
3%
3%
2%
29%
24%
23%
22%
19%
16%
16%
13%
10%
12%
8%
9%
7%
7%
6%
6%
16%
11%
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2016 National Runner Survey and Running USA.
53
2016 National Runner Survey
To learn more and stay up-to-date on all the
most recent Running USA research, please visit
www.runningusa.org
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2016 National Runner Survey and Running USA.
54