Marketing the Village
02 Greeting
Top Priorities
03 Economic Development
In 2014, the Village of Matteson embarked on creating an Economic Development
and Land Use Master Plan. One key recommendation from the plan was to create
a comprehensive marketing and branding plan to highlight the unique assets of
Matteson. This plan is intended to work in conjunction with the Village’s economic
development efforts.
The beginning phase of the marketing and branding initiative began in the
summer of 2015.
Marketing
Myths vs. Facts
04 Survey Overview
MATTESON
Survey Raffle Winners
Fall
2015
A special edition publication for the Village of Matteson Marketing & Branding Initiative
New marketing & branding project to enhance perception
The purpose of the marketing and branding initiative is to create a unique and comprehensive community branding and marketing campaign. This campaign will strengthen the image of the Village for current and prospective
residents, visitors, and community partners as well as for economic development purposes.
The four main objectives of this project are to:
1. Assess the unique needs and goals of the Village through various market
research strategies, including but not limited to: key stakeholder interviews,
community-wide online survey, competitor analysis, and audit of current
marketing materials;
2. Facilitate education-based marketing strategies;
3. Create a comprehensive branding campaign including marketing messaging
and tagline, enhanced brand visuals, public relations and social media strategies;
and
4. Develop a strategic marketing plan and timeline for ongoing implementation.
Starting with market research activities in the summer of 2015; the project will involve various touch points with
residents and other stakeholders throughout the fall of 2015.
www.villageofmatteson.org
Greetings!
Greetings to all residents and
businesses in Matteson. It is
with great enthusiasm that we
launch our new marketing and
branding initiative. Our goal is
to develop a recognizable brand
that can elevate the area’s profile
locally and regionally, and most
importantly, help showcase the strengths of our great
community. I encourage you to get involved in the
upcoming educational seminars and community meetings, and stay updated on our progress. Together we will
work towards the common goal of continuing to “make
Matteson your destination.” On behalf of the Ashmore
Family, we wish you Godspeed until we meet again.
Andrè B. Ashmore
Village President
The Village of Matteson Seeks
New Director of Economic
Development
The Village is in the process of filling the vacant
Director of Economic Development position. The
new director will move the vision of the President,
Board of Trustees, and community forward as we
continue in our
efforts to be
an economic
engine for the
south suburbs.
The Village
plans to have
this position
filled by November 2015.
Get Informed! Educational Series
Attend our series of community education
seminars to learn more about the critical issues
in Matteson that directly affect you. In these
sessions, you will hear directly from Village
officials and have the opportunity to get your
questions answered in an informal setting.
Local Government 101
OC T
20
01 T
he Village has contracted
with Jones Lang LaSalle real
estate firm to market Lincoln
Mall to various developers.
mic
Top Econo rities
ent Prio
Developm
1. Lincoln
02
The Village has spoken with
several major grocery store
chains and continues in its
efforts to bring a grocery
store to Matteson.
Mall
Store
2. Grocery
cements
ape Enhan
3. Streetsc
l
tria
ial & Indus
c
r
e
m
m
o
C
4.
ent
Developm
2
03
The Village will implement
recommendations from the
Economic Development and
Land Use Master Plan regarding pedestrian-friendly
streetscape enhancements.
04
The Village continues to
put forth efforts to diversify
its economic development
portfolio with commercial
and industrial development
opportunities.
Time: 7:30pm
Location: Matteson Community Center
Learn the inner workings and the
roles and responsibilities of the
Village President, Board of Trustees,
and Staff.
Matteson
MYTH: There are no efforts being
taken to redevelop the Lincoln
Mall property.
FACT: The Village is working
with Jones Lang LaSalle (JLL), a
prestigious real estate firm, who
is vigorously marketing the
property to prospective developers.
JLL is currently in the process of
setting up meetings with potential
developers at the International
Council of Shopping Centers (ICSC)
conference that will be held in
Chicago.
Economic Development Progress Update
The Village is pleased to report the following economic development advancements:
Carson Pirie Scott has made a substantial reinvestment in their Matteson
store, including interior construction and
replacing signage at mall entry points.
Mitsubishi plans to open their doors in
the Auto Mall by the end of the year.
Ryland Homes, one of the world’s leading
residential developers, is proposing to
complete the Brookmere subdivision at
Vollmer Rd. & Cicero Ave. The developer
is proposing to build 128 single-family,
72 townhomes, and 108 quad homes that
will be initially planned for rentals and
then converted to for-sale properties.
Sam’s Club has made a substantial
investment in their Matteson location
for renovations and expansion.
27
Gain an understanding of the
Village’s economic development
process, timeline, and efforts.
Myths vs. Facts
FACT: The Village only receives
9% of property tax dollars.
Village of
Matteson
9%
Cook County Taxes 4%
Township
2%
Library
4%
Other
2%
Visit www.villageofmatteson.
org to join.
In an effort to keep the
community informed, these
education seminars will be an
ongoing initiative of the Village
with new topics being covered
in the future. More details to
follow. Stay tuned!
Time: 7:30pm
Location: Matteson Community Center
MYTH: The Village of Matteson
receives the bulk of property tax
dollars paid by a property owner
located within the city limits.
If you haven’t already, join
the Village of Matteson email
list to stay in the loop on the
progress of the Marketing &
Branding initiative and other
important news.
Sherwin Williams paint store opened for
business this fall.
Economic Development 101
OC T
Stay in the Loop
The Village’s primary commercial
corridors will soon become an Enterprise Zone. The purpose is to stimulate
economic growth and neighborhood
revitalization at the local level through
state and local tax incentives. One of
the main benefits is a 6.25% state sales
tax exemption on building material to
be used in the Enterprise Zone.
Keeping you informed on some of
the most common misconceptions
MYTH: The Village is declining
and many of the stores in the
area are closing.
FACT: In the last five years since
the recession, sales tax revenue
for the Village has gradually
increased and is higher than
many neighboring communities.
While there have been businesses that have left the Village, the
Village has welcomed more than
two dozen new stores in recent
years.
MYTH: The Village of Matteson’s
budget process is poorly run and
relies on a number of inefficient
practices.
FACT: The Village of Matteson
is held accountable to outside
agencies for various financial
reporting procedures.
As a result, the Village is audited
by an outside firm, and engages
in various state and federal
audits as necessary. The Village
consistently passes these third
party audits.
Schools 79%
3
Survey Highlights
Community
Survey
The purpose of the survey was to gain
feedback and insight from residents and
key stakeholders regarding their current
perceptions of the Village of Matteson.
Survey responses will be used to inform
the development of the new marketing
and branding campaign for the Village.
Outreach efforts included, but were not
limited to, a post card mailing to 5,006
homes, flyers in local businesses, outreach
to all of the HOA Presidents, and postings
on various online platforms.
Visit www.villageofmatteson.org for
additional survey results.
NOV
10
Community Input Meeting
Session One
Time: 7:30 pm
Location: Matteson Community Center
Get updated and share your opinions and
views of the new brand visuals. Choose
between one of the two sessions.
NOV
17
Community Input Meeting
Session Two
Time: 7:30 pm
Location: Matteson Community Center
Get updated and share your opinions and
views of the new brand visuals. Choose
between one of the two sessions.
And the Winner is...
Congratulations to the following
survey raffle prize winners!
Each winner will receive a Shop
Matteson Prize Package.
LASYA PINCKNEY
ANGELA BROWN
TOM HEING
Raffle prizes were distributed
at the October 5, 2015 Board
meeting.
4
www.villageofmatteson.org