For Immediate Release
Page 1 of 4
One-fifth of Canadians commit to marking
Remembrance Day in person this year
About the same number of respondents said they attended ceremonies last
year. But majority do not plan to attend.
[November 8, 2013] – Just over one-in-five
Canadian adults (22%) surveyed by Angus Reid
Global say they will “definitely” attend
Remembrance Day ceremonies this year, with a
further 25% saying they will “probably” mark the
day in person.
However, the majority of Canadians surveyed
(53%) say they will “probably not” or “definitely not”
go to a ceremony honouring this country’s military
servicemen and women.
When asked whether they attended ceremonies
last year, 20% said they did, while 32% said they
paused to remember by watching coverage of
ceremonies across Canada on TV or online.
KEY FINDINGS
 47% of Canadians surveyed say they
will “definitely” or “probably” attend
Remembrance Day ceremonies this
year
 53% say they “probably” or “definitely”
won’t attend Remembrance Day
ceremonies this year
Canadians in Atlantic provinces are most likely to
plan to attend ceremonies this year (33%),
followed by people in Ontario (26%) and BC
(21%).
Full results are at the end of this release.
On November 7th 2013, Angus Reid Global conducted an
online survey among 1,511 Canadian adults who are
members of the Angus Reid Forum. The margin of error –
which measures sampling variability – is +/- 2.42%.
The survey also asked about personal connections to Canadian veterans. More than half of respondents
(51%) said they know or knew a veteran of the Second World War. The next largest respondent group
(37%) said they don’t know any veterans, while 19% said they know or knew someone who served in
Afghanistan.
Of note were attitudes about how Canadians will mark Remembrance Day 30 years from now, when
Second World War veterans will no longer be alive.
“Where 39 per cent of Canadians surveyed said we will keep our traditions in terms of the way we mark
th
November 11 , slightly more believe things can’t stay the same,” says Shachi Kurl, Vice President, Angus
Reid Global. “Forty-four per cent of those surveyed say that with the passage of time, we will have to
incorporate new ways of remembering.”
Detailed tables are found at the end of this release.
Media contact:
Shachi Kurl: 604.908.1693/[email protected]
CONTACT:
Shachi Kurl, Vice President, Angus Reid Global, 604.647.3274, [email protected]
For Immediate Release
Page 2 of 4
Angus Reid Global is a public affairs practice of Vision Critical, headed by Dr. Angus Reid, Canada’s
best known and longest practicing pollster. He’s spent more than four decades asking questions about
what people feel, how they think and who they will vote for. He is supported by a team of practitioners
conducting high quality research for corporations, governments and non-profit organizations.
Visit the website: http://www.angusreidglobal.com
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Vision Critical is a global research and technology firm that creates software and services solutions for
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Did you attend a Remembrance Day ceremony last year?
Region
Age
Language
Total
BC
AB
MB/SK
ON
PQ
ATL
1834
35-54
55+
Eng
Fr
Yes, I attend every year
12%
13%
13%
13%
13%
4%
27%
11%
10%
15%
14%
2%
Yes, I frequently attend
8%
9%
12%
10%
10%
3%
10%
9%
7%
9%
9%
3%
No, but I frequently
attend
9%
9%
12%
11%
10%
6%
8%
11%
9%
7%
10%
4%
No but I watched the a
ceremony on TV or online
32%
38%
33%
36%
35%
20%
39%
22%
32%
41%
35%
19%
No, I do not attend
Remembrance Day
ceremonies
39%
32%
31%
29%
32%
67%
16%
48%
42%
28%
31%
71%
CONTACT:
Shachi Kurl, Vice President, Angus Reid Global, 604.647.3274, [email protected]
For Immediate Release
Page 3 of 4
Are you planning on attending a Remembrance Day ceremony this year?
Region
Age
Language
Total
BC
AB
MB/SK
ON
PQ
ATL
1834
3554
55+
Eng
Fr
Yes definitely
22%
21%
15%
16%
26%
12%
33%
22%
20%
24%
23%
9%
Probably
25%
29%
28%
25%
23%
22%
27%
27%
28%
20%
25%
22%
Probably not
45%
42%
47%
47%
44%
54%
38%
44%
42%
49%
44%
57%
Definitely not
8%
8%
10%
11%
7%
12%
2%
7%
10%
7%
8%
12%
Did/Do you know any veterans, living or dead, and where did they serve?
Region
Age
Language
Total
BC
AB
MB/SK
ON
PQ
ATL
1834
3554
55+
Eng
Fr
First World War
12%
12%
13%
14%
14%
6%
14%
6%
11%
18%
14%
4%
Second World War
51%
54%
57%
61%
58%
30%
66%
38%
50%
65%
58%
25%
Korean War
15%
13%
17%
19%
16%
9%
30%
6%
13%
27%
17%
7%
A peacekeeping mission
17%
17%
18%
21%
20%
7%
33%
12%
20%
19%
20%
6%
Afghanistan
19%
16%
22%
21%
21%
12%
34%
19%
20%
18%
21%
10%
First Gulf War
7%
4%
5%
4%
9%
3%
21%
5%
9%
6%
8%
2%
I am a veteran
2%
3%
2%
2%
2%
2%
7%
0%
3%
4%
3%
1%
Other
5%
6%
5%
13%
6%
2%
5%
5%
5%
6%
6%
2%
I don't know any
veterans
37%
39%
33%
25%
31%
58%
19%
52%
37%
25%
31%
62%
CONTACT:
Shachi Kurl, Vice President, Angus Reid Global, 604.647.3274, [email protected]
For Immediate Release
Page 4 of 4
Do you think we will still mark Remembrance Day in the same ways 30 years from
now?
Region
Age
Language
Total
BC
AB
MB/SK
ON
PQ
ATL
1834
3554
55+
Eng
Fr
Yes, we will keep our
traditions
39%
38%
37%
41%
45%
26%
53%
31%
40%
44%
43%
22%
Sort of, with the passage
of time we will have to
incorporate new ways of
remembering
44%
48%
45%
45%
42%
46%
38%
49%
43%
41%
43%
47%
17%
15%
17%
14%
13%
28%
9%
20%
17%
15%
14%
31%
No, I think the
importance of
Remembrance Day will
diminish over time
CONTACT:
Shachi Kurl, Vice President, Angus Reid Global, 604.647.3274, [email protected]