The 5 Marketing Sins!
By
Joy Balma
THE 5 MARKETING SINS
1.
UNCLEAR about who you are taking to
You are unclear about “who you are,” “what you do” &
“who you serve.” It takes time to explore these questions,
and you haven’t done it. Your marketing message isn’t
talking to anyone in particular. RESULT? They tune you out!
2.
, uhum, BORING
You're always saying the exact same thing in the exact
same exact way!
This makes your message (invitation) flat and snooze boring.
You are failing to interest your ideal client even if they need
what you offer. RESULT? They tune you out.
3. Your MESSAGE is not
You talk about “YOU” 95% of the time and their needs 5% of
the time. RESULT? They tune you out!
1
4. You have a
The “My life totally rocks” marketing message is a tricky one
because it can alienate your ideal clients. No one likes a
Polly perfect pants. Be a real person.
However, DO NOT make your platform solely about your
challenges in life because then you’re a downer Debbie.
People have their own challenges. RESULT: They tune you
out.
5.
OVERHWHELMING them
The fastest way to get people to tune you out is if you throw
the kitchen sink at them. Don’t ask people to read too
much! Keep in mind that people don’t have time- really
they don’t! If your call to action is confusing, convoluted
and asks them to read too much, they give up and tune you
out. And, the next time they see your message, they tune
you out even before they read it. You become invisible!
2
What to do
 Know, understand and communicate clearly
WHO YOU ARE, WHAT YOU DO & WHO YOU SERVE.
Otherwise you are just spitting in the wind. Yicks!
 Make your message exciting and interesting. Talk about it
from different angles each time. Use many different
mediums for your message so you don’t bore them.
 Make your message EASY to UNDERSTAND and easy to act
upon with just one “call to action.”
 Be RELATABLE. Strike the balance between sharing your
real life (because being “real” is interesting) and being an
inspiration to them and offering solutions for them.
 Create marketing messages that are ABOUT YOUR IDEAL
CLIENT, so they know what is in it FOR THEM!
3
THE KEY
excite
invite
Excite
delight
Invite
Look at every message you send out.
Make sure it isn’t committing ANY of the 5
marketing sins listed above. Make sure it
excites, invites and delights your ideal
client to want MORE from you! Make sure it addresses what they need
and want.
Delight
JOY BALMA is a branding ninja, wordsmithy chicky, chocolate aficionado and
author of the amazon bestseller, “Rock Your Feminine Type To Rock Your Business.”
She certifies coaches in her unique branding method based on feminine psychology
and personality types which helps women KNOW who they are, WHAT they do and
WHO they serve so their marketing message lands in the lap of their ideal client.
As the creator of The Rock Your Feminine TypeTM Branding Method, she can help you
ROCK YOUR MARKETING MESSAGE. Set up a free consultation at:
www.joybalma.com
4