Drive More Business: Accelerator Program
Marketing Coaching and Mentoring Program for Auto Industry Professionals across Australia.
We help car dealerships increase revenue through results-driven marketing.
Do you need help planning and implementing your dealership’s results-driven marketing
program?
Do you get stuck knowing where is best for your dealership to put its marketing resources to
get the best results?
My name is Beth Powell, I’m the author of the book Drive More Business: A Five Step Guide to
Digital Marketing for Auto Dealers. I’m an expert in online marketing, a trainer and professional
speaker and I’ve been running training programs exclusively for dealerships and automotive
professionals for the past 3 years.
Many dealership staff tell me that either some of the time or most of the time they feel
confused about online marketing. And they don’t have ready access to a mentor or coach to
help them get clarity and results.
Almost all high achievers in society have mentors and coaches to guide them, encourage them
and help them get results. Some of the world’s greatest business people have said they have
had mentors and coaches who helped them plan, kept them accountable, bounced ideas off and
who understood the challenges they’re facing. I’m all about results and outcomes and I’ve
noticed things change when you have a mentor and coach who can help you with “do this next”.
During this 6-month ACCELERATOR program you will:
 Develop a results-driven marketing plan for your dealership
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Be provided with guidance and accountability while you implement the plan
Receive 1:1 coaching to analyse and adjust your plan
Build a suite of lead generation strategies
Get help to implement a retention program
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Have access to others within the program to bounce ideas off, work through similar
problems and learn what works well for them
Have access to SOS email, text, phone call for when you need advice or urgent help
This program is ideal for you if:
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Your dealership has a marketing plan but you’re not sure if it’s delivering results
Your dealership doesn’t have a marketing plan
You want your marketing to be more efficient and deliver better results across new leads
and retention
You have digital marketing suppliers suggesting that you require various solutions which you
find confusing and have no-one knowledgeable and independent to talk to
You’re the only marketing staff member and you need guidance and accountability to get
things done that will deliver results for your dealership
You’re new to a marketing role
You’re a DP or GM who wants to take greater leadership for the marketing function and set
the program for your staff
Your dealership outsources its marketing and:
 You want to understand what your agency is doing and hold them accountable
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You want to improve the relationship and performance of the agency relationship
You want to bring your marketing in-house
The Accelerator Program includes:
 A personal one-on-one 90 minute strategic business planning session with Beth, reviewing
your business and competitor marketing performance, goal setting and planning.
 Monthly 1 hour 1-1 coaching sessions face to face or on Skype (months 2 – 6)
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Monthly accountability tracking, reviewing your work against your plan and your goals.
Monthly review of self-assessment worksheets, to support your analysis and review of your
implementation plan.
Access to the portal of specially-designed templates, check lists and tip-sheets to
accelerate the implementation of your plan
Three 90 minute group interactive webinars, covering a digital marketing topic and
discussion so that you can learn what is working for others
Six months of unlimited SOS calls emails or texts for urgent help and questions between
sessions
Option to extend after 6 months
BONUSES:
 A copy of Beth’s “Drive More Business: A Five Step Guide to Digital Marketing for Auto
Dealers” book
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Access to Beth, her team and other members of the program through the dedicated “Drive
More Business” private Facebook Group and community
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Discounts on the Drive More Business Automated Email Guest Retention Package and
Facebook Automated Advertising Package
Investment $880 per month + GST for 6 months
The program will be completely tailored to your needs and the needs of your dealership using
my P-Auto Framework as the guide. Here are the areas we can work on:
Plan. Review the dealership digital footprint. How does the business appear in organic and paid
search? On review sites? In Facebook and Instagram? How does the dealership footprint
compare to competitors? What number of marketing qualified leads do we generate? How many
do we need/want to generate and what is our plan to achieve that?
Place. The website is the dealership’s online showroom. Is there risk management
documentation. What is the process for adding inventory to your site, can it be faster? How is
the SEO? The YouTube Channel is another place for the dealership, how does it rank in search? Is
it well-established?
Acquisition. We’ll focus on attraction strategies including content, Facebook, Instagram,
LinkedIn and Google advertising.
Uplift. The retention strategies; activating the database and automating retention offers that
will keep our customers happy. We’ll also take a dive into Google Analytics so that you can
better understand what’s working well.
Tribe. Building a group of fans through Facebook and Instagram and connections through
LinkedIn for social proof, customer service and word of mouth marketing.
Oversee. Setting KPIs including retention activation, database growth, leads. Managing
outsourcing and agencies.
Because this is a 1:1 program there are a limited number of places available.
Please contact Carla at [email protected] to request your place.