Telling your story in regional WA
Majestic forests
and picturesque
countryside and a
diverse range of
national and
international
exports
MANJIMUP-BRIDGETOWN TIMES
Serving a population of 13,594, 300km south east of Perth
Shire of Manjimup &
Shire of Bridgetown-Greenbushes
The Southern Forests region –
picturesque and agriculturally
productive
• Robust economies based on agriculture, viticulture,
the timber industry and tourism.
Day Published:
Wednesday
Circulation:
2600*
• In 2011, The town of Manjimup was selected as one
of nine SuperTowns, aimed at stimulating new
business opportunities and new jobs which will attract
more investment and more people to live in the town.
Readership:
6,700**
• It is hoped that the SuperTowns initiative will offer
more choices for people wanting a “tree change” and
providing an attractive alternative to living in the
metropolitan area.
Distribution:
Paid
• Tourism is strong with people attracted by
picturesque outlooks and annual festivals and sporting
events.
*ABC audit (Dec 2013) **
Average Readershipemma™ conducted by
Ipsos MediaCT, People 14+
for the 12 months ending
Dec 2013.
Lifestyle, Tourism & Industry
Shire of Manjimup
• In addition to timber, the southern forests region
is WA’s biggest producer of fresh fruit and
vegetables including stone fruit, apples, dairy and
wine grapes and Manjimup produces 80 per cent
of Australia’s Black Truffle.
• The region’s array of international exports
include apples, mainly to India; and spring
water to Singapore, Saudi Arabia and India. More
recently green tea to Japan.
• The agricultural sector is valued at around $96
million per annum, making it the area’s most
significant economic driver and representing a
major opportunity to drive growth in the region.
The most famous
exports are the Black
Truffle and the Pink
Lady Apple as well
as highly anticipated
annual events which
draw thousands to
the region
• The SuperTown initiative has given funding
for the Agricultural Expansion Project. A key
part of this is the creation of the Southern
Forests Food Council Inc.
• The Southern Forests Food Council Inc. is
instrumental in representing the interests of
local producers, culinary and agri-tourism
operators and furthering the region’s status as
the South West’s food bowl.
• In turn, this will enable the region to attract
further investment, create jobs, and ultimately
achieve recognition as a highly regarded
culinary tourism destination.
Shire of Bridgetown-Greenbushes
• Bridgetown is the centre of a productive
agricultural district
• The town was granted Historical Town status
by the National Trust of Australia in 2000 due
to its well preserved heritage buildings.
• Home to the Blues at Bridgetown festival
which has been running sucessfully for 10
years.
• Other Major annual events in the region
include the Cherry Harmony Festival, Truffle
Kerfuffle festival and the world-famous
Motocross 15000, plus many more.
18% of the
Shire work in
Agriculture,
Forestry and
Fishing
Shire of Manjimup Population Profile*
Key Information
Industry of employment
Proportion of residents
Resident population
9,183
Average annual population growth (5 yrs) 0.6%
(WA avg 3.3)
Number of households
4,931
Median house price
$232,000
(compared to Perth $505,000)
Number of people in labour force
4,488
Average weekly income
$912
(compared to Perth $1001)
Agriculture, Forestry & fishing 18%
Retail trade
11%
Education & training
9.5%
Accommodation & food
9.3%
Health Care &
social assistance
9.1%
Manufacturing
9.0%
0 to 14 years
21.1%
15 years to 24 years
10.6%
25 years to 34 years
9.5%
35 years to 44 years
13.3%
45 years to 54 years
16.0%
55 years to 64 years
14.1%
65 years to 74 years
8.8%
75 years to 84 years
4.9%
85 years and over
1.7%
Average median age 42yrs
(WA avg 36.3yrs)
*Source Australian Bureau of Statistics 2011 census, www.reiwa.com.au
Housing prices
in Bridgetown
are 37% cheaper
than those of
Perth
Shire of Bridgetown-Greenbushes Population Profile*
Key Information
Industry of employment
Proportion of residents
Resident population
4411
Average annual population growth (5 yrs) 1.5%
(WA avg 3.3)
Number of households
1726
Median house price
$317,500
(compared to Perth $505,000)
Number of people in labour force
1955
Average weekly income
$843
(compared to Perth $1001)
Health care and social
assistance
Mining
Agriculture, forestry
and fishing
Retail trade
Education and training
Construction
Manufacturing
0 years to 14 years 20.5%
15 years to 24 years 8.1%
25 years to 34 years 8.4%
35 years to 44 years 11.9%
45 years to 54 years 15.7%
55 years to 64 years 17.4%
65 years to 74 years 12.0%
75 years to 84 years 4.2%
85 years and over 1.7%
Average median age 45.9yrs
(WA avg 36.3)
11.7%
10.0%
10.0%
8.6%
8.2%
8.0%
7.4%
*Source Australian Bureau of Statistics as of the 2011 census, www.reiwa.com.au
Telling your story in regional WA
Build and consolidate your business
profile with Manjimup-Bridgetown Times:
• As the only local newspaper serving the area,
Manjimup-Bridgetown Times is a key source of local news,
information, sport and community events.
• Advertising is an integral part of the newspaper package
providing a trusted buying guide for local products and
services.
• Regular advertising opportunities:
• TV Guide
• Weekly Real Estate
• Weekly WHEELS motoring lift-out
• Classifieds/employment
• Local trades and services directory
• TIMES LIFE entertainment/socials
• Local sport
Daily Circulation
2,600*
Readership
6,700**
The Manjimup
Bridgetown times
is the only
newspaper
servicing the
southern
forests region
*ABC (Dec 2013) ** Readership- emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending December 2013.
For more information:
P: (08) 9482 9700
F: (08) 9482 9715
E: [email protected]
W: westregionalsales.com.au
Telling your story in regional WA
ALBANY ADVERTISER • ALBANY EXTRA • AUGUSTA MARGARET RIVER TIMES • BROOME ADVERTISER • BUNBURY HERALD
• BUSSELTON DUNSBOROUGH TIMES • COUNTRYMAN • GERALDTON GUARDIAN • GOLDFIELDS EXPRESS GREAT SOUTHERN
HERALD • HARVEY WAROONA REPORTER • KALGOORLIE MINER • KIMBERLEY ECHO ▪ MANJIMUP-BRIDGETOWN TIMES • MIDWEST
TIMES • NARROGIN OBSERVER • NORTHERN GUARDIAN • NORTH WEST TELEGRAPH ▪ PILBARA NEWS • SOUND TELEGRAPH
• SOUTH WESTERN TIMES • YORK COMMUNITY MATTERS