Great Storytelling Starts Here W H AT S T O RY W I L L Y O U T E L L? We believe that informed public discourse is the lifeblood of democracy. Our key mission is to teach students to research, report, and communicate well — to tell stories accurately and responsibly, in all forms of media. F O R S T U D E N T S AT T H E SC H OO L O F JOU R NA L I S M A N D CO M M U N IC AT IO N, I T’S A L L A BOU T STORY T EL L I NG. S O J C SNAPSHOT 2015-2016 U N DE RG R A DUAT ES 2,078 Never before have there been more opportunities to speak truth to the world. Through our nationally accredited programs, you will create and publish your work while developing cuttingedge technique alongside award-winning professionals and scholars. Just as important, you will learn how to make your work meaningful and appealing to diverse audiences as you become a broadly educated and highly skilled communicator in the well-rounded tradition of a liberal arts degree. Come to the SOJC to help invent the future of media, guided by teachers who care deeply about their students, scholars who travel the world to research and share their knowledge, and professionals who use a full complement of digital and traditional tools — from drones and 360-degree video cameras to pencil and paper — to tell stories that matter. Together you will learn how to apply time-honored reporting, research, and creative/critical thinking skills in new ways to new careers in new media. Use your unique talents and abilities to make a positive difference in our evolving world as a media leader. The NOW chapter of your life’s story begins in Allen Hall. Juan-Carlos Molleda Professor and Edwin L. Artzt Dean BY MAJOR JOURNALISM 356 ADVERTISING 457 PU BL IC R EL AT IONS 350 MEDIA STUDIES 14 PRE-JOURNALISM 901 D EG R E E S AWA R D E D 568 E S T I M A T E D SOJC SCHOL A RSH I PS AWA R D E D $490,000 MALE 679 FEMALE 1,399 I N S TAT E 1,114 Whether you major in journalism, advertising, media studies, or public relations, you will learn to courageously pursue the best solution and ground your efforts in the ethical standards of high-quality, fact-based communication. We are committed to teaching you how to communicate your message effectively. OU T OF S TAT E 813 DOM EST IC 1,927 I N T E R NAT IONA L 151 1 I N S P I R E W H AT W I L L YOU BR I NG TO T H E WELCOME TO ALLEN HALL The reason for our success can be found right where we are, at the heart of the University of Oregon. Our building is located in the center of campus, and our curriculum is grounded in a broad-based liberal arts education. Allen Hall, home to the School of Journalism and Communication, exemplifies our approach to teaching and production. Our students and faculty collaborate and innovate across disciplines and media platforms, supported 2 by a $15 million building upgrade and expansion completed in 2013. The flexible design of our Digital Commons connects classrooms, labs, and informal learning spaces so students can easily transition between guided instruction and student-driven activity. At the SOJC — an integral part of a great research university — our students and faculty are inventing the future of journalism and communication. TA BL E? “Allen Hall is a crucible for the idealists, independent thinkers, and creative talents who challenge the status quo. At the SOJC, we strengthen the core values and tenets of journalism while finding new ways to unleash it in forms unimaginable a generation ago. This is where we create the next generation of storytellers who will inform and inspire the world.” SCOTT BEDBURY, BS ’80 FOUNDER, BRANDSTREAM 3 DAHLIA BAZZAZ, BA ’16 Dahlia Bazzaz came to the SOJC to follow in the footsteps of prestigious journalists who came before her. “A lot of my journalism mentors, some of the most prominent reporters in the state, received their degrees from UO,” said Bazzaz. Once on campus, she wasted no time pursuing her interest in journalism. Bazzaz contributed to KWVA’s weekly news broadcast through winter term of her freshman year and tried out for Duck TV her sophomore year. But when she realized she wanted to reach a wider audience more frequently, she took a job as a columnist for the Emerald. It was the beginning of a successful career at the paper, first as a crime reporter, then community editor, and finally editor-in-chief her junior and senior years. In part because of the out-of-class experience she gained at the Emerald, Bazzaz was able to secure a competitive paid internship at Oregon Public Broadcasting through the SOJC’s Charles Snowden Excellence in Journalism program her junior year. And this summer, she will be interning in New York at The Wall Street Journal, which she hopes will be a stepping stone toward her ultimate dream of becoming an investigative reporter. JOURNALISM “Journalism education today is about applying the ethics and values of traditional journalism while learning to develop stories across multiple — sometimes emerging — platforms and building skills in writing, visual media, and design.” Mark Blaine, MS ’00, senior instructor and journalism area director STUDENT GROUPS P U B L IC AT ION S Association of Women in Sports Media Envision Society of Professional Journalists National Broadcasting Society National Association of Black Journalists UOHack FLUX Ethos Magazine OR Magazine S T U D E N T- R U N AGENCIES OR Media Allen Hall Studios ADDITIONAL OPPORTUNITIES Duck TV News Lab Oregon News Oregon Documentary Project Annual Super-J trip to NYC Science and Memory “The SOJC gives you a lot of opportunities via internships and special classes,” she said. “But it’s up to you to take advantage of them and to supplement your education by contributing to publications outside the SOJC.” Bazzaz said many SOJC professors have had a profound impact on her college career and aspirations. “Brent Walth made me realize I wanted to dedicate my career to investigative reporting. He changed the way I write and report stories and taught me how to dig past the surface of a story using public records, the internet, and oldfashioned shoe-leather reporting,” she said. “And Peter Laufer taught me to put myself outside of my comfort zone and that my ideas are always worth pursuing.” For Bazzaz, journalism is more than just a career; it’s a personal passion. “I love being a journalist because of the humility it instills,” she said. “The feeling that there’s so much to learn about the way the world works, and that your job is to study the world you live in. It’s so much more than just being a passive observer. You’re confronting the issues that shape history.” 4 Story by Nicole Rideout, BA ’16 photo by Johnny Hammond C O N N E C T “I am a make-a-difference journalist. Growing up, I learned about the Civil Rights Movement, the Women’s Movement, the Gay Rights Movement, and Watergate. All of those things shaped me. Watching what was going on in Vietnam shaped me. And it made me realize that journalism could be incredibly powerful in opening people up — not only to the world, but to new ideas. And that lifts us to a greater civilization.” ANN CURRY, BA ’78, JOURNALIST 5 T E V I N TAVA R E S , BS ’ 1 6 Tevin Tavares didn’t always know what he wanted to do. But the SOJC helped him find his life purpose. “I never even knew advertising was a major,” Tavares said. “I came to school as a sports business major, but then I ADVERTISING went into advertising and journalism because I felt I was a creative person. I’ve always been a good public speaker and storyteller, so advertising was the perfect match.” Throughout his time at the SOJC, Tavares has tapped his STUDENT GROUP creativity, skills, and vision to succeed in the advertising program, excelling both inside the classroom and with “The word ‘advertising’ no longer encompasses what we do. We responsibly use critical, conceptual, and creative skills to solve problems for people and brands in a global economy. That gives us permission to drive new thinking and big ideas.” personal passion projects, such as his College Emmy– nominated short film about gun violence, “Numb in America.” The video, which was prompted by the tragic shooting at Umpqua Community College in Roseburg, Oregon, went viral after several anti-gun-violence organizations shared it. According to Tavares, he owes most of his skills to the Deborah Morrison, Chambers Distinguished Professor of Advertising and area director SOJC’s curriculum and faculty. “Deb Morrison’s creative strategy class helped me a lot and introduced me to group work and how to work with people and get projects done,” he said. “It inspired me to go out and change the world.” Ad Society S T U D E N T- R U N A G E N C Y Allen Hall Advertising ADDITIONAL OPPORTUNITIES Ad Night Agency tours Creative Week NYC National Student Advertising Competition New Venture Championship Portfolio Reviews Science and Memory The other part of Tavares’ formula for success has been finding opportunities to practice and refine his skills outside the classroom. During his sophomore year, he interned for O Heroes, a community outreach program for the UO Athletics Department, and worked as a marketing coordinator for the Career Center. In his junior and senior T H I N K years, he was a marketing coordinator for Youth Movement, a field event for Native American Youth, as well as an active member in the Warsaw Sports Business Club. Finally, the summer before his senior year, Tavares landed an internship for Nike with the Jordan brand. As he moves on to a job with Adidas following graduation, Tavares hopes to invoke inspiration and change through his work. “My main hope is to inspire people through my creativity,” he said. “I feel like advertising at the SOJC has helped me develop, grow, and become that type of person. It’s helped me fulfill my purpose.” 4 Story by Nicole Rideout, BA ’16 photo by Johnny Hammond “I see a huge gap in most advertising programs between academia and the real world. The SOJC does an outstanding job of filling that gap because it teaches students how to think, not what to think. This approach gives them the best tools to thrive in an industry that is constantly adjusting to rapid changes in consumerism, popular culture, and technology. The SOJC proves there is always a place for the best and brightest.” TRACY WONG, BA ’81 CHAIRMAN , WONGDOODY 7 COU RT N EY M A I NS, BA ’16 Courtney Mains came to the University of Oregon knowing she was interested in sports and communication. But when she discovered the SOJC, she realized she had found the perfect place to pursue all of her professional interests. PU BL IC R EL AT IONS “I just knew myself and knew what I was good at. I knew I was a communicator and wanted to work with people,” Mains said. “When I went to my first advising appointment, my advisor directed me to the SOJC, and I’ve loved it ever since.” Mains said what she learned at the SOJC was greatly shaped by the experiential learning projects she took part in. “I just love the SOJC because there are so many opportunities to get involved and so many things you can do,” she said. “The school gives you the tools to gain any skills you need.” After deciding to major in public relations, Mains jumped right into real-world PR work with Allen Hall Public Relations, the SOJC’s student-run public relations firm. “Allen Hall PR has been great for building faculty relationships and getting real, hands-on work with clients,” Mains said. “The organizations that are here give you many more personal connections with the faculty — more than you can get just through classes.” In addition to her work with AHPR, Mains pursues her professional interest in sports by serving as the president of the Oregon chapter of the Association for Women in Sports Media. “I got involved because I have always loved sports and have been interested in working in sports,” she said. “At our meetings, we bring in speakers, have discussions, and run workshops.” Mains, who secured a job at a top global public relations firm before graduation, notes that the SOJC has equipped her well for the PR industry. “I feel like the SOJC, all my professors, and the experiences they have allowed have prepared me for what’s next,” she said. Story by Nicole Rideout, BA ’16 photo by Katherine Meese Photography 4 STUDENT GROUPS “Through research, critical thinking, and strategic problem solving, public relations determines how to deliver the right message to the right audience through the right channels at the right time.” Kelli Matthews, BA ’01, MA ’04 senior instructor and public relations area director Public Relations Student Society of America IR Futures S T U D E N T- R U N A G E N C Y Allen Hall Public Relations ADDITIONAL OPPORTUNITIES Bateman Case Study Competition Know PR Night Portfolio Reviews Portland Paddle Annual PR trip to Chicago A D A P T “Yes, the Internet, and more recently social media, fundamentally changed how we get and share information. What hasn’t changed? Understanding the very people you are trying to reach, connecting, and creating the messages that will resonate. We have extremely powerful tools to reach people today. Using them to build relationships, create campaigns, and shape perception makes this one of the most exciting times to be in public relations.” KARI SKOOG AAKRE, BS ’00 DIRECTOR OF PRODUCT PR, INTEL CORP 9 I AGO BOJCZU K Iago Bueno Bojczuk Camargo wasn’t sure what his path would be when he came to the United States from Brazil. He had studied economics in his home country but didn’t like it. Once he found the SOJC, however, he discovered what a career in journalism could look like. MEDIA STUDIES Bojczuk, who received a full-ride scholarship to UO, planned to be a reporter. But he soon discovered he was more interested in media and communication studies. “I want to explore different areas to see where I will end up, because communication is such a broad field,” he said. “I want to be involved in media studies and research about the intersection of humanities and technology.” FA C U LT Y R E S E A R C H A R E A S “The media studies major provides a holistic approach to learning by allowing students to achieve a deep understanding of media without specializing in any single area of professional study. It integrates the liberal arts aspect of education with the practical applications that prepare students for jobs in the 21st century.” Bojczuk, who is a media studies major, a student in the Clark Honors College, and a Portuguese teaching assistant in the Department of Romance Languages, says his international background can be helpful. But it has also presented challenges throughout his academic career. “Being an international student, you have to find yourself twice,” he explained. “You have to be your new self in a new country speaking a new language, but at the same time you have this complete set of culture, ideas, and background from your home country.” Peter Alilunas, assistant professor and interim area director Communication and democracy Cultural studies Gender, race, and class in the media Globalization and new media Media ethics Media history Media law Media literacy Media and society Political economy of media In addition to his many endeavors at the UO, Bojczuk maintains strong connections to his home by mentoring high school students back in Brazil, writing for Brazilian blogs, and participating in the Brazilian International Students Association. This summer he has an internship at Yale University to teach public relations and leadership to high school students. He also has a second internship in Buenos Aires working for a small nongovernmental organization that teaches English to children. Bojczuk says he one day hopes to return to Brazil to use his skills and experiences to make a real difference in his country. “With the SOJC I was able to find out more about who I am. When I go home, I will be a different person because of these experiences,” he said. “I have much more to learn than I have to contribute now. If I keep learning, I can go back to Brazil and create real impact.” Story by Nicole Rideout, BA ’16 4 S H I N E “My responsibility as a journalist is to always be fair. That means standing up for those who are powerless or forgotten, sharing inspiration when it’s deserved, and having courage to seek the truth even when it’s challenging. None of this is possible without a commitment to accuracy, and in the end, motivation to help other people live better lives.” HILLARY LAKE, MA ’02, PHD ’08 REPORTER, KATU 11 MOVE FROM CLASSROOM TO CAREER #LifeAsAJGrad begins on your first day of #LifeAsAJStudent. Each new experience leads to new opportunities beyond the classroom. The steps are small at first — going to office hours, meeting a professional advisor, attending a meeting — but every action builds on itself. You’ll take larger steps — a committee role, a published piece, an informational interview, your first internship. Then you’ll lengthen your stride. Soon, as graduation looms, you will look back on the distance you’ve covered from leadership positions and multiple internships to a robust portfolio and an ever-widening network of friends and colleagues in the field. UO STUDENT SELECTED FOR MULTIMEDIA FELLOWSHIP Journalism senior Polly Irungu is among 12 black college journalism students nationwide selected for this summer’s Student Multimedia Project in Washington, D.C. Sponsored by the National Association of Black Journalists and the National Association of Hispanic Journalists, the multimedia project brings together a cadre of journalism and public relations students to cover the combined convention of the two associations. Irungu will receive an all-expenses-paid fellowship for the trip. 12 “I am looking forward to once again attending NABJ,” Irungu said. “I am excited to learn from some of the best in my career field and meet other aspiring journalists from across the nation. This will allow me to come back with stronger skill sets, an expanded network, and renewed inspiration.” Irungu is a Diversity Excellence Scholar at the UO pursuing a journalism career in photography and videography. She works as a freelance blogger for The Huffington Post, communications intern for TrackTown USA and the SOJC Communications Office, member of Yes Julz Agency social media street team, and freelance production assistant for Pac-12 Networks. Participants in the Student Multimedia Project receive on-the-job training from professional journalists. Students produce both breaking news and long-form multimedia stories that are featured in the convention’s print and online daily newspaper and on a daily newscast. Students also promote special events, programming, and sponsorrelated information on the organization’s social media platforms. 13 SHOWCASE YOURSELF PU BL ICAT IONS Portfolio development is a vital part of your education at the SOJC. We promote a symbiotic relationship between classroom projects and media-related extracurricular activities. Each enhances the other while honing your skills and building your brand. Graduating with a strong portfolio will set you apart in today’s job market. FLUX UNIVERSITY OF OREGON SCHOOL OF JOURNALISM AND COMMUNICATION SPRING 2016 · ISSUE 23 FLUX 23 YEARS OF PUBLICATION EXCELLENCE FLUX Magazine is an award-winning print publication that delivers gripping feature stories and stunning photos. The associated website, FLUXstories.com, is its multiplatform media channel. Most recently, FLUX won the 2013 Magazine Pacemaker Award from the Associated Collegiate Press — one of the most prestigious awards in the nation for college media — the 2014 Columbia Scholastic Press Gold Circle Crown Award, and 17 Gold Circle Awards in 2015. OR MAGAZINE TOGETHER APART and How race and identity (still) unite and divide us 14 THE FIRST COLLEGE TABLET PUBLICATION SOJC students are redefining digital publishing with OR Magazine, the first university student-produced magazine designed for the iPad using Adobe Systems’ Digital Publishing Suite. Students created the magazine in a 2011 mobile media production course, shortly after iPads came to market. The SOJC is one of three universities whose students have access to the same enterprise software tools used by Conde Nast and Time Warner publishing. Our students’ innovative work won the 2015 SPJ Mark of Excellence Best Digital-Only Student Publication, the 2015 Columbia Scholastic Press Gold Circle Crown Award, and nine Gold Circle Awards. 15 CHALLENGE YOURSELF INTERNSHIPS The old adage “Try it — you might like it” holds true in career development. Internships are a hands-on way to road-test your career while gaining marketable experience. You get extensive mentorship and training from seasoned professionals, the opportunity to put classroom learning into practice, and an invaluable preview of your chosen career path. In addition to Eugene-area experiences during the school year, SOJC students intern regionally, nationally, and internationally to improve their career readiness. As one of the premier journalism programs in the nation, we have extensive partnerships with media organizations around the world where students participate in established competitive internship programs. SNOWDEN TRANSFORMING OREGON JOURNALISM The Charles Snowden Program for Excellence in Journalism has placed students in summer internships in media outlets throughout Oregon for 18 years. “Snowdens” land jobs at top media outlets throughout the world because they embrace and excel at great storytelling. PORTLAND SENIOR EXPERIENCE TAPPING INTO THE PORTLAND MEDIA MARKET Seniors from all SOJC majors are eligible to apply for the Portland Senior Experience. Administered by SOJC faculty at the school’s George S. Turnbull Portland Center, this term-long internship in Oregon’s media capital offers the opportunity to participate in specialized career-development and networking programs. With more than 100 participating employers, the program boasts a job-placement and internship-extension rate greater than 60 percent. 16 Photo by Ryan Kang ’16 17 DISCOVER YOURSELF #LIFEASAJSTUDENT What will you do to add value to your journalism classes? What will be your #LifeAsAJStudent moments? The possibilities include double majors, minors, research projects, internships, leadership positions, study abroad, student groups, student trips, and more. The choices you make and the experiences you seek create your own unique tapestry. The story you tell will be your own. C R E AT I V E W E E K N YC Each year, 100-plus SOJC students grab the opportunity to attend Creative Week in New York City. Agency visits, professional critiques, and alumni networking connect students to advertising’s biggest stage. S U P E R -J I N N Y C In 2016, journalism majors started a new tradition of traveling to New York City to network with journalism professionals at The New York Times, ProPublica, Parse.ly, Empathetic Media, Huffington Post, Columbia University, and more. PR I N CH ICAGO In 2015, the public relations major started an annual pilgrimage to Chicago, allowing PR students to get a foot in the door and meet with professionals at the Chicago Tribune, the Chicago Field Museum, Google, and Major League Baseball’s Chicago Cubs. SPORTS MEDIA WORKSHOP 18 Student journalists and student athletes come together to conceptualize, shoot, edit, produce, and publish online sports stories for one week each year. High-level sports and sports-marketing guest speakers contribute their expertise to this collaborative, portfolio-building experience. 19 IMMERSE YOURSELF AROUND THE WORLD Select your geography. Where you go will determine when you go, how long you go, and what courses you take. The SOJC sponsors programs in Ghana and Argentina, and you can choose from almost 200 programs in more than 90 countries offered through the university. SOJC students also explore the world through international internships. Great storytelling — global storytelling — begins at the SOJC. MEDIA IN GHANA The Media in Ghana program carries the lessons of the SOJC from Allen Hall to West Africa, where students work in a variety of media outlets. Engaging with media in different cultural contexts pushes students out of their comfort zones, challenging and expanding their ideas about effective communication. SCIENCE AND MEMORY Photo by Zach Putnam 20 This unique experiential learning program has taken more than 75 SOJC students to sites around Oregon and Alaska, where they learn how to report on complicated scientific topics while exploring the wilderness, collaborating with researchers, interviewing salmon fishermen and native Alaskans, and working long hours in harsh conditions. They blog about the effects of climate change they witness — both ecological and economic — and tell innovative multimedia stories. 21 MAKE THE CALL BE A DUCK JOIN THE LEGACY OF INNOVATION. Nothing gives you a better feel for #LifeAsAJStudent than a personal visit to Allen Hall. We welcome the opportunity to show you firsthand how our faculty and students are inventing the future of media. BELONG The University of Oregon School of Journalism and Communication is a nationally and internationally recognized program on a mission to develop the communicators of the future. Students come to the SOJC from all over the world to experience an exceptional education driven by faculty and staff who are known for their creative and professional work, scholarship, innovative teaching, and passionate engagement. 22 23 Edwin L. Artzt Dean Two locations • • • • uosojc • • • • @uosojc University of Oregon School of Journalism and Communication George S. Turnbull Portland Center Undergraduate 104 Graduate 2,011 Domestic Resident International Journalism Media Studies Multimedia Journalism Strategic Communication PhD in media studies 1,158 171 Journalism Advertising Public Relations Media Studies MA or MS in: @uosojc 1,024 Nonresident Domestic 2,187 Total Students Domestic and International Students Undergraduate: 1,927 Graduate: 84 International Undergraduate: 151 Graduate: 20 1,399 7% Female 1% Race and Ethnicity Unknown 68% 679 Source: UO Office of Insitutional Research, Fall term 2015 fourth-week enrollment. 20% Resident and Nonresident Nonresident Undergraduate: 964 Graduate: 60 Graduate degree breakdown Race and Ethnicity Unknown 54 Female 20% 50 Undergraduate concentrations breakdown Journalism ����������������������������������������� 356 Advertising ���������������������������������������457 Public Relations ������������������������������350 Media Studies ������������������������������������14 Pre-Journalism ���������������������������������901 White Students of Color 60% White Journalism .........................................8 Media Studies .............................. 34 Multimedia Journalism ............14 Strategic Communication ......... 21 Doctoral Students ......................40 Source: UO Office of Insitutional Research, Fall term 2015 fourth-week enrollment. Male 261 554 Scholarships Journalism majors with a dual degree (11%) Journalism majors with a minor (27%) Through generous donor support, the SOJC provides nearly $500,000 in annual student scholarship awards benefiting more than 125 journalism and pre-journalism students. Resident Undergraduate: 1,114 Graduate: 44 Nonresident Alien Male BA or BS in journalism with a concentration in: journalism.uoregon.edu Allen Hall in Eugene (1 not reporting) Degrees Juan-Carlos Molleda (1 not reporting) Founding Year 2,078 Undergraduate 1275 University of Oregon Eugene, OR 97403-1275 Graduate S O J C Q U I C K FA C T S 1916 Mailing Address: 24% Students of Color Top double major areas: Top minor areas: 1. Business administration 2. Cinema studies 3. Spanish 4. Political science 5. International studies 1. Business administration 2. Multimedia 3. Spanish 4. Music 5. Political science FOR MOR E I N FOR M AT ION Student Services School of Journalism and Communication University of Oregon [email protected] journalism.uoregon.edu 541-346-3738 PROSPECTIVE STUDENTS journalism.uoregon.edu/prospective FACU LT Y DI R ECTORY journalism.uoregon.edu/people STUDENT GROUPS AND CAMPUS MEDIA journalism.uoregon.edu/student-organizations SCHOLARSHIPS journalism.uoregon.edu/students/undergrad/scholarships UO Office of Admissions admissions.uoregon.edu 1-800-Be A Duck 541-346-3201 UO FACT S admissions.uoregon.edu/profile facebook.com/UOSOJC instagram.com/uosojc journalism.uoregon.edu @UOsojc
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