N° and issue date : 1301 - 01/01/2013 Circulation : 5000 Page : 6 Frequency : Monthly Size : 23.26 % CAPACITYMAGAZI_1301_6_2.pdf 145 cm2 Website: http://www.capacitymagazine.com Etisalat connects toFrance-IX platform Internet exchange France-IX has exclusively toldCapacity that Middle Eastern giant Etisalat has signed up to its platform for interconnection its Paris and Marseilles PoPs. The deal which has a contract term of one year a major step for the French company in its bidto secure more contracts with Middle Eastern and north African in 2013. within , , represents players Franck Simon managing France-IX said France' slocation as one of the closest countries in Europe to North Africa andthe Middle East was a major reason why many companies in the regions , director at , interested in connecting to the France-IX platform. When you consider the amount of French-speaking countries in NorthAfrica and were " theMiddle East it makes sense to find interconnection within France to address the European market he said Our deal with Etisalat is just the first process and shows our ability in capturing the big carriers. With North Africa andthe Middle East in particular emerging as markets with a specific focus on content services Simon noted the importance for carriers in the regions to establish connections with the major CDNs operating in the market He noted that some countries in North Africa in particular do not evenhave a Google cache which is one of the major advantages of connecting on to an exchange We are connected to the major CDNs including Limelight Amazon and Microsoft and a lot of the carriers , " " . , , " , . " , " . " , Google , , , 1/1 Copyright (Capacity Magazine) No reproduction without authorisation connecting to the platform are gaining access to caching and peering services they require to address high data demands added Simon. France-IX' new initiative focusses on providing operators with a reseller programme in which carrierscan sell IP transit connectivity to other on the internet exchange platform Simon said it is " , s , companies . important for theexchange to develop such services because big carriers no longer like to strike multiple contracts platform " " in a different country He told Capacity weare seeing carriers seek . " : Increasingly global contracts and companies in such a way that they can act asboth sellers and resellers on the platform. Etisalat was not available to comment at this stage. interconnect " FRANCE IX GBR 25/02/13 IX Reach adds 15 members to France-IX internet exchange - Telecompaper Edition: International Article Binder 0 HOME : MOBILE & WIRELESS INTERNET 0 Products Search keywords GENERAL : FIXED : IT : BROADCAST & SATELLITE : CALENDAR SUBSCRIPTIONS INTERNET IX Reach adds 15 members to France-IX internet exchange J’aime 0 Tw eet 1 RELATED INFO Wednesday 20 February 2013 | 21:30 CET | News UK-based Layer 2 carrier IX Reach, which operates its own MPLS network in the North America and Europe, has added over 15 new members to the France-IX internet exchange. IX Reach offered a free 100MB connection to France-IX for a limited time during which more than 15 companies took the opportunity to open up their network into the French hub and have become the latest members of France-IX. "To bring more than 15 companies to an internet exchange in a period of less than two weeks is almost unheard of", said IX Reach founder and CTO Stephen Wilcox. France-IX has over 200 members and peak traffic of over 160 Gbps making it one of the largest IXPs in France. IX Reach provides capacities ranging from 100 Mbps to multiple 10 Gbps from any on-net location to France-IX, opening up the country to the rest of Europe and North America. France-IX signs 200th customer, Rue du Commerce 18 Feb | France | News France-IX, Top-IX link internet exchange points 9 Oct 2012 | Italy | News Easynet connects to France-IX internet exchange 3 Sep 2012 | France | News France-IX waives fees at Marseille PoP 1 Jun 2012 | France | News France IX launches reseller programme 16 Feb 2012 | France | News Categories: Internet Companies: France-IX / IX Reach Countries: France France IX carries over 100 Gbps of traffic 31 Jan 2012 | France | News ::: add a comment MARKET COMMENTARY ADD COMMENT First name Last name [email protected] Register an account with Telecompaper 22 FEB Why the UK 4G auction raised so little 21 FEB America Movil backs KPN, but its intentions still unclear 18 FEB Intel faces tough task bringing new name to OTT market 4 FEB Preview KPN/Tele2: focus on share issue, 4G plans 1 FEB Apple can still grow further with more iPhone models SUBMIT We w elcome comments that add value to the discussion. 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As the comments are w ritten information and submittedclick by visitors here.of the Telecompaper w ebsite, they in no w ay represent the opinion of Telecompaper. ::: more market commentary BACKGROUND ARTICLES 21 FEB Visa focuses on UK to expand mobile payment services in Europe 19 FEB KPN beats UPC and Ziggo on TV market 19 FEB No sign of let-up in Android, iOS dominance 15 FEB UPC NL still has room for growth through digital transition, triple-plays 14 FEB Is there still a business case for MicroSD NFC? ::: more background articles CALENDAR / INDUSTRY EVENTS www.telecompaper.com/news/ix-reach-adds-15-members-to-france-ix-internet-exchange--926197 25 FEB Chorus H1 25 FEB Mobile World Congress, Barcelona 26 FEB MetroPCS Q4 2012 26 FEB Tivo Q4 2012 26 FEB Vivendi Q4 2012 26 FEB US Cellular Q4 2012 26 FEB American Tower Q4 2012 27 FEB Broadsoft Q4 2012 1/2 IX Reach says 'bienvenue' to new France-IX members http://www.totaltele.com/printablearticle.aspx?ID=479560 IX Reach Wednesday 20 February 2013 IX Reach, a layer 2 carrier with its own global network, has built on its solid reputation of being a leading Internet Exchange (IX) connection provider after its recent push with its neighbours across the Channel, France-IX. For a limited time, IX Reach offered a free 100Mb connection into France-IX, the popular Parisian Exchange; more than 15 companies seized the opportunity to open up their network into the French hub and have become the latest France-IX members. Stephen Wilcox, Founder and CTO of IX Reach commented, “To bring more than 15 companies to an Internet Exchange in a period of less than two weeks is almost unheard of. We feel privileged to work with France-IX and be able to offer this ‘no obligation’ deal and boost France-IX’s name and popularity within the UK marketplace.” Solène Souquet, marketing manager of France-IX explained, “We’re grateful to be working closely with IX Reach promoting the services of France-IX. Working with a company well known for providing IX connections adds a certain gravitas, and opens up France-IX to companies that otherwise may not have joined. France-IX has over 200 members and peak traffic of over 160Gbps making it one of the largest IXPs in France. Using IX Reach to provide direct connections to France-IX enables customers broader access through its comprehensive global MPLS Ethernet network. IX Reach provides capacities ranging from 100Mbps to multiple 10Gbps from any on-net location to France-IX, opening up the country to the rest of Europe and North America. 1 sur 1 25/02/2013 10:56 N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 49.49 % TelcomMrkt_130315_4_1.pdf 2778 cm2 Website: http://www.informatm.com/telemmarkets Internet innovation :Operators embrace local traffic exchange to costs and boostperformance cut Chris Drake Executive summary exchange points ª Internet IXPs offer a wide range of benefits tonetwork operators , including reduced costs improved traffic performance greater bandwidth availability and access to more vibrant wholesale markets. , ª For , large content providers and content-delivery networks CDNs IXPs offer a way of reducing thevolume of traffic they transport over long distances This helps them lower transit costs and contributes to the improved quality andperformance of online traffic. . ª Over the nextfive years strong Internet-user growth improvements in the quality , , of Internet connectivity and the consumption of new forms of online content will result in new IXPs' being established in regions that have traditionally lacked their own exchange. ª In order to deliver Internet traffic as close to end-users as possible large content , providers and CDNs such as Google and Akamai will support the establishment of new IXPs Africa will be a major focus of attention for both companies. ª The expansion of large content providers' andCDNs' presence at IXPs innew regions will produce strong network effects encouraging ISPs and other network operators to establish a peering presence at theIXP. , , . " " , ª In countries withfragmented or inadequate IXP infrastructure network operators , should take a lead in establishing new IXP facilities Opportunities exist in both emerging and developed markets. Operators should collaborate to widely publicize the conditions that need to be present for a new IXP to succeed Such initiatives should be targeted at government and regulatory authorities in markets that have been slow to embrace the local IXP concept. . ª . Market status For network operators Internet exchange , points IXPs can reducecosts improve traffic , performance increase bandwidth availability and provide access tomore-vibrant wholesale markets ( see fig 1 For large content providers andcontent-delivery networks CDNs IXPs help reduce theamount of traffic these players transport over long distances which inturn helps them lower their transit costs and contributes to the improved quality and performance of online traffic. , . ) . , 1/9 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 49.49 % TelcomMrkt_130315_4_1.pdf 2778 cm2 Website: http://www.informatm.com/telemmarkets Fig . 1 Benefits of IXPs : Benefit Description Exchange-based interconnection enablesparticipants to save on technical and management costs by removing or reducing the need to maintain numerous separate agreements with other network operators IXPs also enablecontent to be exchanged closer to its point of origin ar consumption This enablesnetwork operators to reduce the transit coats they have to pay when routing traffic toIXPs further away. Themore participants in an IXP and the more traffic they exchange_ the more attractive it is for other companies toca-locate at the same exchange In addition to facilitating traffic exchange between backbone operators anc!.ISPs IXPs have attracted other Internet players such as content owners and Cdtis These companies alsoreduce their need b buy transit from backbone operators. TheIXP afters ISPs more choice of how to route their upstream traffic b the rest of the Internet This helps produce a more competitive wholesale transit market. Traffic can be exchanged locally_ closer lo the point of origin and the point of cansumplian This reduces the need for trombuning the processwhereby Internet traffic is sent on unnecessarily long and costly routes befogs reaching its finaldestination. Exchanging locally has positive implications for the performance and speed of local Internet connections and the quality of online content . . Network effects , . , . , Wholesale competition . Improved performance " " . , Local IXPs enableISPs to reduce the amount they spend on internatianal transit This they can lower thecost of Internet access farbusinessesand consumers while freeing up resources Mr reinvestment in Internet assets including infrastructure and services. Local IXPs reduce the need to use tang-distance transmission capacity for in-region traffic This means that more bandwidth becomes available farlocal users. Tile presence of an IXP helps encourage more local content development and creates an incentive FIN hosting services locally because of lower costs and growth in the number of local users who are able to access online services faster and more cost effectively. Market development . means , Bandwidth creation . Local content , , In addibon to deploying edge caching technology withinlocal operator networks large CDNs such as Akarnai Go-ogle and Limelight Networks_ maintain caching servers within or close to major IXPs This enables them to deliver both locally produced Internet content and content generated by large internatianal providers closer to end-users. Content delivery . , . Source informa Telecoms IS Media : a global level the number of IXPs continues to grow to meet rising capacity requirements. the same time these key centers of collaboration between network operators are attracting an increasing number of participants which are looking to capitalize on the performance and cost-saving benefits IXPs have therefore become an essential part ofthe Internet' s ecosystem. At At , " " , , . On the one hand IXPs enable public peering between three ormore operators via a single switch as an alternative or complement to bilateral private peering. Onthe other hand , , " " , , produce strong network effects attracting an increasingly diverse range ofnetwork operators including content providers backbone-network operators ISPs educational and government bodies andcontent-delivery networks CDNs ( see fig 2 The more participants at an IXP the more fluid and dynamic the marketis for traffic exchange. " IXPs " , , , , . , . ) Fig " . 2 : I PX operational model Private peering " Public peering 4111 ,4-4110 361 I Source Informa Telecoms & Media 41 , : Regional spread ofIXPs continues The establishment of new IXPs over the past few years reflects the growing demand for online content in specific countries and regions For example between 2008 and 2012 several countries " including the Dominican Republic Haiti Ghana Laos Lithuania Malawi Pakistan . , , , , , 2/9 Copyright (Telecom Markets) No reproduction without authorisation , , , FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 49.49 % TelcomMrkt_130315_4_1.pdf 2778 cm2 Website: http://www.informatm.com/telemmarkets SaudiArabia and Serbia " saw the launch of their firstIXP At the same time IXPs were launched in new cities andregions in a number of countries including Brazil France Germany India Indonesia Italy Russia South Africa the UKandtheUS By end-2012 there were 363 active IXPs globally However almost half of these were in Western Europe and North America . , , , , , , . ( see fig Fig 3 . : . 3 , , . , , , , ). Number of IXPs by region Western Europe North America Asia Pacific Developed Eastern Europe Latin America Asia Pacific Developing Africa Middle East 20 0 10 30 40 50 No 60 . 80 70 90 100 of IXPs Source Packet Clearing House : Furthermore most of the world s largest IXPs " measured according to throughput ( the peak incoming data ratethey support " continue to be foundinNorth America Western Europe Japan and Hong Kong ( seefig 4 despite the steady emergence of IXPs inother countries and regions and the strong growth being experienced by some of them Other ways of comparing IXPs include ranking them according to the number of participants Looked at this way several emerging-market exchanges make it into the top 10 including the MoscowInternet Exchange and Brazil s PTT. ' , , ) . ) , , . . , , ' 3/9 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 49.49 % TelcomMrkt_130315_4_1.pdf 2778 cm2 Website: http://www.informatm.com/telemmarkets Fig . 4 Top 25 global IXPs : , by number of participants Countriesnegi Cities participants Acronym Name Average throughput throughput Ghost ( Ghost Number Established of Maximum e . { 1 Eguinix Egubite Exchange US Europe London . , , Asia Pacific Frankhat Pans Amsterdam 1998 Munich Zurich. , , 756 1.409 090 535 2147 1.388 . Gene. New York_ Ashburn Shrginia Chicago Dallas , , . Loa Angeles San Jose_ Tokyo Hong Kong. Singapore Sydney Amsterdam Haarlem 1997 Schiphol-Rijk , . , 2 jAMS-IX Amsterdam 3 ' I3E-CU( German Commercial Internet LINX London Internet PTT Metro Internet Exchange Netherlands Exchange PTT Me.tro -Germany . Dusseldorf Frankfurt 1995 . 480 . + 1_314 2232 Hamburg Munich . UK " Exchange London 1984 Brazil 459 Belo Horizonte 2094 : Americana . , !Brasilia Campine Grande ,C,arepinas Curitiba , Fkinanopolis Fortaleza , . 924 1_534 402 152 94 371 343 891 225 465 220 223 218 273 250 160 198 171 1185. 189 115 , , .Goiania Londrina Porto Alegre Recife Rio de . , , , Janeiro Salvador Sao Jose dos Campos Sao Paula , , . 6 7 MS NL-ix Moscow Internet Exchange Russia Netherlands Internet Exchange Netherlands K-1X Moscow 1995 Aalsmeer Alblasserdam 2092 , Atreus Ar.terdarn Arnhem Ede UndhoVen , , , Enschede Groningen. Haarlem Hengelo Hilversum Maastricht Dude Meer Pijen Rotterdam Schiphol-Rijk Steenbergen , , , , . , , , 8 PLIX Internet Exchange Exchange Polish Any2 Any2 Poland US Los Zuidbrosk ,Zwolle 2096 Jose Angeles San ; Warsaw Miami ; Boston : 2095 190 Washington DC ;Chicago Reston. , ; ; Va Naw Ydrk France-IX France Paris 2010 12 TorIX Hong Kong Internet Exchange Hong Kong The Toronto Internet Exchange Canada Toronto 1998 13 SIX Seattle Internet Exchange 14 MIX 15 NYIIX Milan Internet 10 France-IX 11 liKIX Exchange Italy Hong Kali_ 1995 _Seattle _Milan New York .1J5 New York International Internet US 106 250 152 71 1997 158 145 105 2900 144 117 139 232 71 187 1995 Exchange 15 SwissIX Swiss Internet Exchange Switzerland Zurich Tokyo London Internet Exchange Japan NetworkAccess Point UK Japan 17 JP1X 1B LONAP London Internet Exchange Ukraine 19 LJA-IX Ukrainian 2091 139 36 152 23 101 1997 127 2090 123 19 359 12 197 2093 118 29 10 1996 112 1996 104 195 227 54 2093 99 815 49 1995 94 na na 1997 Kiew 128 Network 20 NIX1 National Internet India Exchange of India Mumbai Delhi Hyderabad 21 VIX 22 NIX._C2 Neutral 23 ECIX 24 SFINX Vienna Internet Exchange Austria Internet Exchange of Czech the Czech Republic for French Internet France Exchange -IXSaint-Petersburg 25 SP Chennai.. Internet Ahmedabad . Vienna Republic Prague --iDusseldorf European Commercial Internet -Germany Exchange Service , Kolkala Russia Exchange Note Statistics updated in Feb-13 : ( , Berlin , Hamburg Pads IS . Petersburg 2095 92 127 32 59 Source. informs , refeoams B An' etl.a Globally , roughly 95 countries now have at least one IXPHowever 104 countries still do , , not have one North Africa theMiddle East and Central Asia are notable for having low IXP penetration rates. . , Content providers and CDNs expand their IXP presence Pure play CDNs such as Akamai and Limelight Networks and large content providers and distributors such as Google Netflix Amazon Microsoft Yahoo and Facebook use IXPs to lower the amount of transit they have to buy from tier1 networks Using IXPs also supports their ability to deliver content closer to end-users. " " , , , , , , , , . Although thereis considerable variation inthenumber and location of IXPs used by CDNs and major content providers ( see fig 5 growing international demand for online content is encouraging these companies to usenew IXPs in emerging regions Given the continent' s rapid Internet-user growth rates many large content providers arewatching Africa with interest and anticipate theneed to establish a presence at major continental IXPs Google is the only major content provider and CDN that peers at IXPs in Africa But Akamai recently announced plans to establish an IXP presence in South Africa. . ), . , . . 4/9 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 49.49 % TelcomMrkt_130315_4_1.pdf 2778 cm2 Website: http://www.informatm.com/telemmarkets Fig " . 5 CDN and content owner presence at global IXPs by region : , Africa and MiddleEast Europe Latin Asia Pacific America North America 70 M" 60 8?_ 50 _mumiii 40 30 z 20 10 Akamai Google Microsoft Limelight Amazon Yahoo Facebook Netflix Networks Source Informs Telecoms & Media : In additionto peering with other networkoperators at IXPs many large CDNs and content providers maintain edge-caching servers within the data centers housing the IXP The topography ofthese companies' edge networks or CDNs variesconsiderably For example although Akamai Google and Netflix deploy edge servers at IXPs they also maintain edge servers within ISP networks and local-access networks By contrast Microsoft Limelight Networks and Amazonoperate CDNs that rely either predominately or entirely on edge servers deployed at IXPs. . . , , . , , Market dynamics Focusing simply on the total number of IXPs conceals the fact that many are generally inactive have only a tiny number ofparticipants The establishment ofan IXP does not guarantee its success as a fully operational center for Internet traffic exchange The success ofnew IXPs depends on a range offactors including the following or . . : , right regulatory environment " several competitive operators ideally open-access networks andno overly dominant incumbent. ª The right cooperative environment " a constructive working relationship between operators that also compete with one another. ª An agreed location for the new IXP " a large established data center or a basement or broom closet in a neutrallocation for example. Communications service providers CSPs looking to exchange traffic with oneanother or with content providers and CDNs need to be aware of the peering policies of potential partner networks Most major content providers that peer with other operators have open peering policies. This means that they generally agree to peer with other operators in a single location without any conditions Some companies including Microsoft andLimelight Networks say they have selective peering policies Although they are generally willing to peer with other operators they might set certain conditions such as the need to meet peering partners in multiple locations or to ensure that a minimumtraffic volume is exchanged. Google generally has an open peering policy subject to a fewbasic technical commercial and legal requirements By contrast Netflix actively peers with networks that have end-users viewing Netflix content Since extending its operations outside North America Netflix has expanded its peering activities to non-US IXPs including London' s LINX Amsterdam' s Sweden' s NetNod and Brazil s PTT METRO Exchange. ª The , , , " . " . , " " : , , , , . , , . , , ' AMSIX Large networks that need to distribute traffic to multiple locations will typically use several This enables them to keep local traffic within the same region with positive implications for traffic performance andreduced transit costs Peering in multiple locations also enables large networks to insure themselves against the possibility of redundancy on specific portions of their networks. IXPs . , . Partnerships between IXPs provide their network-operator participants with access to a greater number ofpeering partners some IXPs have forged partnerships with IXPs in neighboring countries or cities. Large content providers and CDNs have been key supporters of partnerships between IXPs because of the time and cost-effective way these partnerships enable them to establish peering partners with new operators. To , 5/9 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 49.49 % TelcomMrkt_130315_4_1.pdf 2778 cm2 Website: http://www.informatm.com/telemmarkets ofa major DCP that has grown thanks to partnerships with neighboring IXPs is the France-DC The France-DC was launched in 2010 with Akamai andGoogle asmajor backers and founding members In addition to Akamai and Google Limelight Networks Amazon Microsoft andFacebook all usethe exchange In October 2012 the France-DC announced the launch of a 1Gbps interconnection with the TOP-DC in Turin Italy This development which mirrors an earlier agreement with Luxembourg' s LU-CDC will enable the creation of new peering opportunities for the members of both exchanges Furthermore the recent establishment ofa France-DC point ofpresence in Marseille will enable clients to increasethe amount of traffic they exchange internationally via various submarine cables that landin Marseille ( SEACOM I-ME-WE TGN Eurasia ). Anexample . . , , . , , . , , , . , , , Hot potato' vs ' cold potato' routing Depending on their priorities operators can take advantage of either hot potato or cold potato routing when exchanging network traffic with each other ( see fig 6 Hot-potato routing which involves exchanging traffic asclose aspossible tothe point of origin is used by operators that want to minimizethe cost and responsibility of carrying it between two locations By contrast cold-potato routing which involves keeping traffic on a single network for aslong as possible is used by operators that want to maintain maximum control over their networktraffic asit travels to end-users Cold-potato routing is widely used by content providers andCDNs which have an interest in ensuring that the performance of their traffic remains high throughout the journey to end-users. ' . " " " , " ) . . , , . , , , . , Fig 6 . : ' Hot potato' vs ' cold potato' routing . ' OD Content owner Cold-potato routing End-users Source inform Telecoms & Media : and noncommercial IXPs Most networkoperators that need to exchange Internet traffic with other networks maintain a presence at both commercial and noncommercial ( non-profit-making IXPs However the reason forthis relates less to the actual ownership model and more to factors such asthe location reliability andsecurity of the exchange aswell as the other operators that maintain a peering presence at the exchange Commercial DCPs areoften run by the same co-location company that houses the exchange Inaddition some network operators " including large content providers and CDNs " use commercial DCPs because of the other services that are available at such facilities For example in addition to offering Internet-exchange facilities companies such as Equinix Telehouse Terremark andIntention operate international carrier neutral data-center facilities that sell a wide range ofadditional services such as co-location outsourced IT infrastructure andsecurity. Commercial ) , . , , . . , . , , " , , " , , Market development Spread of local IXPs Over the next five years Informa expects to see new DCPs being established in regions that have traditionally lacked their ownlocal exchange Thereare various reasons forthis including strong Internet-user growth rates in emerging markets improvements in the quality of Internet connectivity and the consumption of new forms of online content. Emerging markets that could see the establishment of their first IXP or additional IXPs to support rapidly rising Internet-user numbers andtraffic volumes include Ecuador Peru Iraq Turkey and theCentral Asian republics ( see fig 7 ). , . , , , , , , , , . 6/9 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 49.49 % TelcomMrkt_130315_4_1.pdf 2778 cm2 Website: http://www.informatm.com/telemmarkets Fig . 7 Countries requiring new or additional IXPs : Lacks an active IXP facility Limited IXP infrastructure * Assessment of limited IXP infrastructure is based on an analysis of broadband-subscriber the number or IXP facilities and participants. Source InformaTelecoms & Media " growth rates relativeto . Although emerging markets are poised fora significant increase in IXP activity developed markets will also experience the launch or expansion ofIXPs in cities and regions where , Internet-traffic growth continues but there are no exchange facilities For example aspart of its digital strategy for Scotland the Scottish government has recommended the establishment of a direct link between a Scottish Internet exchange and the AMS-IX in Amsterdam The move is expected to benefit the country' s online economy and support the government' s ambition to deliver 30Mbps networkspeed across Scotland by 2020 in line with EU targets. . , , . , The spread of local IXPs to new cities and regions will take different forms Insome cases this trend will involve an established IXP forging partnerships with IXPs in neighboring cities in order to facilitate traffic exchange between the members ofall exchanges This strategy has already been pursued by the France-1X and asnoted above will form the basis forthe . , . , , expansion of Scotland s Internet-exchange facilities. ' The nextfive to 10 years will also see established IXPs playing an increasing role in helping to launch local IXPs in emerging-market regions In October 2012 Amsterdam' s AMS-IX announced an initiative with fiber-optic cable operator SEACOM to establish a local presence in Mombasa Kenya The AMS-IX is working with local parties to keep Internet traffic local and reduce the need to route it via major European exchanges Inadditionto lowering capacity . , . , . costs the initiative should facilitate the flow of content from Europe andthe US to southern , and eastern Africa The AMS-IX reportedly plans to develop similar models in other emerging markets. . In addition to launching local branches established IXPs will also provide technical backing for upstart local IXPs October 2012 saw the inauguration of the UAE-IXP in Dubai Initiated by the country' s regulator andsupported by Germany' s DE-CIX the UAE-IXP will reduce latency , . . , times up to 80%% andcosts for service providers in the Gulf region up to 70%%. Google and Akamai to support new IXPs Large content providers andCDNs such as Google andAkamai will continue to support the establishment ofnew IXPs over the nextfew years This reflects their interest in delivering , . Internet traffic as close to end-users as possible Although they will not specify exact locations such initiatives are likely to occur in countries regions and cities where a new IXP has a greater chance of success including markets with the right regulatory and competitive environments. . , , , Of all regions Africa will be a major focus ofattention for both Google andAkamai asthey look to support new IXP initiatives Along with the Middle East Africa has been experiencing , . , ofthe strongest Internet-subscriber growth rates with the number of fixed and mobile broadband subscribers growing over 37%% combined in 2011 and2012 ( compared with 10%% in North America and 5%% in WesternEurope Furthermore many parts of Africa lack a functioning IXP thisrequires local Internet traffic to be exchanged at international facilities with negative implications for cost andperformance. some , ) . , 7/9 Copyright (Telecom Markets) No reproduction without authorisation , FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 49.49 % TelcomMrkt_130315_4_1.pdf 2778 cm2 Website: http://www.informatm.com/telemmarkets Google already supports the Network Startup Resource Center which has backed the establishment of several Internet exchanges in Africa The NSRC provides equipment training , . , and other forms of support fornew Internet exchanges Meanwhile Akamai is looking at how it can support the workofthe nonprofit Internet Society ( ISOC in Africa in spinning off multiple IXPs simultaneously. . , ) In additionto supporting the establishment of new IXPs large content providers and CDNs will continue to use more IXPs aroundthe world This process will be gradual and will evolve in response to Internet-traffic-growth trends in specific regions Akamai has announced plans to follow Google in establishing a presence at one of the African exchanges Although this . . . might help Akamai meet near-term demand for Internet content in South Africa it is unlikely to be sufficient to meet long-term demand for online content elsewhere in Africa ( see fig 8 ). Google has a presence at three African IXPs ( in South Africa Nigeria and Kenya in addition to operating caching servers with ISPs in many more locations It is likely that Akamai and other CDNs content providers will use growing African IXPs such as those in Nigeria Kenya Egypt Tanzania Angola and Uganda. , . , ) , . , , , , , Fig . 8 Google and Akamai to expand Africa IXP presence : Present at local IXP Likely to start using IXP withinnext live years Google Akamai 11M " Source Informa Telecoms & Media : benefiting the IXP participants with reduced transit costs and improved performance for their network traffic the presence of content providers at local exchanges has the potential to stimulate content consumption For example the establishment of the Kenya IXP KIXP in the early 2000s subsequently encouraged Google to startproviding its content from local servers in Kenya All Google traffic ( including mail maps searches applications and documents now goes through the KIXP with ISPs paying only for local traffic and with Google paying for the networkcapacity between Kenya and the US. In addition to , . , . , , , ) Conclusions and recommendations Conclusions Content providers andCDNs will seekto harness the benefits of IXPs Given their importance to traffic delivery anddistribution strategies large content providers and CDNs will steadily expand their use ofIXPs worldwide As the amount of Internet traffic they need to exchange with other networks grows content providers and CDNs will seek to harness the various benefits ofIXPs CDNs will also increase their use ofIXPs as locations for , . , . caching online content andstoring it closer to end-users. Content providers andCDNs will support the launch of newlocal IXPs Large content distributors suchas Google and Akamai will continue to support the establishment of new IXPs Although they will not specify exact locations such initiatives are , , . , to occur in markets with the right regulatory andcooperative environments Of all regions Africa will be a major region of focus for both Google andAkamai as they look to more likely . , support new IXP initiatives. 8/9 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 49.49 % TelcomMrkt_130315_4_1.pdf 2778 cm2 Website: http://www.informatm.com/telemmarkets Content-providerand CDN use ofIXPs will create network effects The expansion of content providers' and CDNs' use of IXPs in new regions will produce strong network effects encouraging ISPs and other network operators to establish a peering presence at the IXP The presence of content providers at local exchanges also has the potential to increase content consumption. " " , . and regions will lack or remain far from an IXP Despite their proliferation almost half of all IXPs are inWestern Europe andNorth America. Even looking ahead to thenext 10 years many countries and regions will continue tolack or remain far from any IXP with obstacles totheestablishment of new IXPs including a lack of telecoms-market liberalization limited competition anda poor awareness of the benefits of local traffic exchange. Many countries , , , Recommendations Use IXPs for both traffic exchange and content caching Content providers andCDNs with rising traffic volumes should use IXPs as part of a wider infrastructure strategy that includes both local traffic exchange and the use of edge-caching technology Such strategies have considerable potential to help IXP participants reduce their distribution and delivery costs while improving theperformance of their online services. " " . upstart IXPs in emerging markets In supporting initiatives to launch new IXPs in emerging-market regions Amsterdam' AMS-IX and Germany' s DE-CIX have set a precedent that could be replicated by other established IXPs IXPs inEurope and North America in particular should explore collaborative Established IXPs should support , . opportunities with othernetwork operators to introduce IXP facilities inAfrica Central Asia the Middle East and Latin America. , and growth in developed markets or inadequate IXP infrastructure CDNs andcontent providers should take the lead in establishing new IXP facilities The France-DC now France' s largest IXP was the product of an initiative involving Google and Akamai There is considerable potential for similar initiatives tobe replicated inother developed countries including theUK theUS France andGermany. , Encourage IXP competition In countries with fragmented , . , . , , , to promote and publicize the benefits oflocal IXPs Content providers andCDNs should collaborate with ISPs andestablished IXPs to promote Collaborate and publicize thebenefits of local IXPs They should also collaborate to widely publicize the conditions that need to be present in order for a new IXP to succeed Such initiatives should be targeted at government and regulatory authorities in markets that have been slow to embrace the local-IXP concept. . . 9/9 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 51.22 % TelcomMrkt_130315_13_2.pdf 2237 cm2 Website: http://www.informatm.com/telemmarkets Case study Cloud computing : transforms Amazon into a digital giant Chris Drake Executive summary has become a sizable player in the Internet' s evolving ecosystem in part of the growth of its cloud-computing and content-delivery business division ª Amazon , because , Amazon Web Services ( AWS ). ª AWS hashundreds of thousands of customers in 190 countries using its andcontent-delivery-network ( CDN services They include new media companies such as Netflix Instagram Pinterest and Spotify and traditional businesses such as Shell Oil News International andSamsung AWS' cloud and CDN infrastructure also support key Amazon retail offerings including Amazon.com and the Kindle Fire. ª Amazon operates an extensive international IP backbone whichconnects the company' s multiple data centers and peering locations The IP backbone is shared by AWS and Amazon' s retail business Amazon.com. ª Amazon' s CDN business is supported by an international network ofedge locations deployed within major data centers This helps AWS reduce its Internet transit costs and improve the quality andperformance of its customers' traffic oneof which is " cloudcomputing " . ) " , , , " , . , , , . , , . , Amazon.com. ª Amazon lacks the sort of edge-caching strategy with ISPs that is being pursued by other major content providers including Google Facebook and Netflix. Amazon expands its own online-content business including growing as a provider ª As of online video it will needto explore new ways of supporting high-quality and cost-effective delivery This might involve the development of new commercial and technological partnerships with ISPs. ª As AWS looks to expand its cloud andCDN business it should establish data-center operations and caching capabilities in markets such asRussia India and Africa to capitalize on emerging growth opportunities. , , , , . , , Overview Amazon has become a sizable player in the Internet' sevolving ecosystem thanks largely , to the growth ofits cloud-computing andcontent-delivery business division Amazon Web Services ( AWS A wholly owned business division of Amazon.com Inc. AWS specializes in providing cloud-computing and content-delivery services to enterprise government and business customers To support the rapid growth of AWS over the past six years Amazon , ) . , , . , has developed an extensive Internet presence based on an international IP backbone anda network ofdata centers edge caches and peering arrangements This has helped transform Amazon into a sizable player in the Internet's evolving ecosystem. . , AWS offers more than30 different services the most important of which are the following , : Amazon Elastic Compute Cloud ( EC2 ) " Launched in August 2006 EC2 enablesusers , to rent virtual computers on demand on which they can run their owncomputer applications or even their entire infrastructure. Amazon S3 ( Simple Storage Service )" a cloud-based online storage service first launched in the US in March 2006 and in Europe in November 2007. , , , Amazon CloudFront " Launched in November 2008 Amazon CloudFront , is a commercial CDN service that employs a pay as you use model Amazon CloudFront also delivers Amazon-owned digital assets including the Amazon.com websites. " " . , Amazon Route 53 ( Route 53 ) " Launched domain-name service ( DNS both AWS andnon-AWS infrastructure. SLA-backed AWS ) in December 2010 Route 53 is a scalable and that enables customers to route their users to provides its cloud and content-delivery services , to hundreds of thousands of customers in 190 countries aroundthe world including more than20 ,000 CloudFront CDN customers see fig 1 ). , ( . 1/7 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 51.22 % TelcomMrkt_130315_13_2.pdf 2237 cm2 Website: http://www.informatm.com/telemmarkets Fig 1 . : Selected AWS customers Customer Amazon_com Type The world Guardian News & Media IMDb Internel.Movie Database inhume ' s largest online retailer . of national UK newspapers the Guardian and the Observer Online provider of movie TV and celebrity cantent Provider of information-based pre Aids services and events for businesses academics and individuals .Fighctaher , . , Free photo-sharing aridsocial network Nought by Facebook in Sep-12 Mini tablet-computer version of Amazon_com' s Kindle e-hook reader instagram Kindle Fire ; Gabel entertainment corporation that produces featUreFilms and ti318ViSklil shows Lionsgate Services used Uses Amazon 53 to back up the majority of its Oracle databases Amazon ClcudFront is alsoused for website and orline-canlent delivery. Uses Amazon EC2 farits Apple i Phone application and the Guardian News & Media Content AP I. Uses Amazon CloudFront to host search data for the !MEN ]magic-search feature Also uses AmazonOloudFront to host the latestmovie trailers. Upgraded SAP environment by archiving historical data with AWS. Amazon Virtual Private Cloud is used to establish the connactian between the SAP environment and AWS_ It enables SAP to interact with AWS as it would any traditional server. Uses Amazon 53 and Amazon EC2 to power its photo-sharing and storage 58P ice. Uses Amazon 53 laud-storage platform to pri Tviiiie users with free storage for Their music video photographic and other types of digital content Uses Amazon 33 Amazon EC2 and Amazon Elastic Block Store to reduce costs increase flexibility improve security reduce the amount of time it lakes to deploy Infrattrudwe and simplify backup and delarap : vary Uses Amazon EC2-Amazon Elastic Load Balancing Amazon Route 53 far DNS management and Amazon CloudFront to stream the images and video associated with the !ending of Mars raver Curiosity. Amazon 53 is used to power NASDAQ' s Market Replay product which enablescustomers to quickly access historical stock-price information In September 2012 AWS alsolaunched alongside Nasdaq FirrOloud a cloud service specifically designed for financial-services firms. Uses Amazon' s EC2 and Amazon53 for the trarrscoding and storage of its library of streaming video content Alma uses AWS for other beck-office and front-office systems. , . . . . , procedures s Jet Propulsion NASA center for the robotic exploration Laboratory of space NASA' Nasdaq QMX Securities-exchange firm . ( , . . Provides an-demand streaming Internet cantenl in several American and ELM-Wean countries Also provides flatrale DVD mailings in the US Media publication pravi.ding °Nine news coverage Nelllix . Newsweek PBS ( Public Broadcasting Service Finterest Spiagethr ) Nonprofit corporation offering television and online content to American audiences Pinboard-style social photo-shalt 1g wobble Germain psovitiiiTof TV and orijors content Swedish music-streaming service Sprilily , , , . sonline presence incorporates Amazon EC2 Amman Amazon Relational Database Service and the Amazon CtisuctFront CDN service. PB5 Interactive uses AmazonEC2 Amazon 53 and the Amazon ClourIFront CDN to deliver content to PBS- mobile apps for the Apple Phone and iPad . Uses Amazon 53 to stare the photos end videos that its miller%% of users have uploaded Also uses Amazon EC2 server capacity. Uses Amazon EC2 Amazon Simple Queue Service_ Amazon CiaudFront Amazon 51 and Amazon Elastic Block Store to power its online TV- and video-strearning services. Spotty created Python-based back-end systems to Interact with its huge volume at content in Amazon 53_ Inaddition AmazonClaudFmnt delivers the Spolify application end sclhvare updates to users Amazon EC2 is used to power Trcketmaster' s Plicemaster application- a Web-based taut designed to optimize live-oven ticket pricing. Linilavers eScience program which aims to promote the use of public data for the benefit or biology and informatics research reties on Amazon EG2..Amazan RDS andArnazon SR , , . . . , . ildretmaster [ North American e-curnmerce site for ticket sales and distribution AnglairCsitch firm providing a variety or products such as food cleaning and health and wall-being inlayer , :ibhibriba . , . , . Telecoms & Med a Strategic goals Amazon' s extensive Internet peering caching and data-center capabilities are designed to support several strategic objectives , : distribute and deliver the digital content of Amazon group companies costeffectively and with high performance. ª To distribute anddeliver the digital contentof AWS' customers cost-effectively and with high performance. ª To enable AWS customers torun their own services and applications in thecloud cost-effectively and reliably. ª To " " Central to AWS' strategy as a cloud and CDN service provider is its belief that services should be available on-demand for self-deployment and should be charged according to pay as you use principles ( see fig 2 The emphasis on scalability means customers can increase their computing power online storage and content delivery in line with rising demand It also " , , " . ) . . , means ensuring that customers can reduce their use of those services as demand recedes. 2/7 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 51.22 % TelcomMrkt_130315_13_2.pdf 2237 cm2 Website: http://www.informatm.com/telemmarkets Fig . 2 Principles underpinning AWS' strategy : No upfront Capital expense =11 Scaling Compute Monitoring Backup Storage Work flow DNS Load balancing Security Database Networking CDN Messaging Improve agility and Easily scale up and down time-to-market Source Amazon Web Services . Business model its cloud-computing business AWS operates an international IP-backbone network that extends to the US Brazil Europe Japan Singapore and Australia AWS' global each of which has its own cloudcomputing infrastructure is organized according to nine regions data-center hub from which services such asAmazon EC2 and Amazon S3 are offered ( see To support , . , , , , " " , , fig 3 . Fig . ). 3 AWS regions : Number of availability zones 2011 AWS GovCloud US . ( ) EU freland Asia Pacific Tokyo 2011 2007 ( ) rti.art US East ( I Sao Paulo Sao Paulo ) Asia Pacific Sydney 2012 2011 : Northern Virginia ). MOB US Northern California 2009 Asia Pacific Singapore West ( ( ) 2010 : US West Oregon 2011 ( ) Source frIfoUria Telecom : : &Media each of its nine regions into two or more availability zones ( see fig 3 Each availability zone ( AZ is a distinct location that is designed to withstand the possibility of failure within neighboring AZs In order to ensure their resiliency all of AWS' AZs operate over separate tier 1 networks They also use different electricity grids different flood plains and different seismic zones AZs are made up ofat least one data center. AWS subdivides " " . ) . ) . , . , . 3/7 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 51.22 % TelcomMrkt_130315_13_2.pdf 2237 cm2 Website: http://www.informatm.com/telemmarkets In addition to its regions andAZs AWS operates an international network of , locations which support the delivery " , of Amazon' s 35 edge " CloudFront and Route 53 services ( see fig. An edge location consists of one or more caching servers which enable AWS todeliver its customers' content closer to end-users In addition to improving traffic performance the use 4) . , . , of edge caches enables AWS toreduce theamount of Internet traffic it carries andtherefore the amount of transit it has tobuy from tier 1 carriers. Edge Locations Fig 4 AWS : . Western Europe Amsterdam the Netherlands ( 2 ) , Ireland Frankfurt Germany ( 2 ) London England ( 2 ) Madrid Spain Dublin , , , , Milan Italy , Paris France ( 2 Stockholm Sweden , ) , North America Ashburn VA (2 ) DaIlasiFort Worth TX ( Hayward CA Jacksonville FL Los Angeles CA ( 2 Asia Pacific Hong Kong China Osaka Japan Singapore ( 2 Sydney Australia Tokyo Japan ( 2 , , , 2 ) , , ) , , Miami FL New York NY ( 3 , Latin America Sao Paulo Brazil . , 01 , ) ) ) , Newark NJ Palo Alto CA San Jose CA Seattle WA South Bend IN St Louis MO . , , , , . , Note :Some citieshavetwo or more edge locations. Source Informa Telecom & Media . AWS does not publically say where its edge locations are other than to namethe city in which they can be found However Informa understands that the majority if not all of them are deployed within public andprivate peering facilities rather than within local ISP networks. Google and Akamai on the other hand use data centers to house their edge infrastructure but also deploy caching servers within local ISP networks. . , , , , , , , transport anddeliver traffic associated withits cloudand content-delivery In order to businesses AWS makes use of various public and private Internet-exchange facilities around the world( see fig 5 Using these facilities enables thecompany topeer directly with other network operators and exchange Internet traffic with them. , . ) . 4/7 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 51.22 % TelcomMrkt_130315_13_2.pdf 2237 cm2 Website: http://www.informatm.com/telemmarkets Fig . 5 AWS public and private exchange points : Public south America Ti3rrerriark " NAP do Brasil PTTIvIETRO Sao Paula Floral America CoreSile - Any2 Los Angeles Equinix Ashburn Equinix Chic-ago Equinix Dallas 5quinix Los Angeles AsiaPacific Equinix Hang Kong Equinix Singapore Equinix Sydney Equinix Tokyo PIPE Networks Sydney Europe the Middle East and Africa Amsterdarn Internet Exchange . Equinix New York Commercial Internet Exchange DE-OIX Equinix Paris Spain Internet Exchange E6raKiri4. Internet NeutralExchange IMEX Ireland France-IX Landon Internet Exchange LINX London Network Access Point LONAP Milan Internet Exchange (MIX tilelNocl Stockholm AMS.Gerrnan Equinix Palo Arta Equinix an Jose Equinix Seattle Equinix Vienna VA Seattle Internet exchange ( SIX Telx Atlanta New York NAP of the Americas NOTA Miami New York International Internet , ) . Singapore Internet Exchange Singapore Open eXchange ( ( SOX SOX ) ) eXchange NYix Private South America Terremark Brazil TIVIT Sao Paulo North America 421 West Church St. Jacksonville FL CoraSite New York Equinix Ashburn Equinix Dallas Equinix Los Angeles Equinix New York Equinix Newark Equinix Palo Alta Equinix San Jose Equinix St Louis Equinix Vienna VA , , Europe the Middle East and Africa . Fisher Plaza Seattle Equinix Paris ELI Nehvorks ( Global Voice Dublin InterXtan Amsterdam 5 Schiphol Rijk InterXian Frankfurt 13 InterXian Stockholm Kista Servecentric Dublin TalsailyGroup Amsterdam 2 ( South East TelecillyGroup Frankfurt TarteMark Miami putleutstrassej TalsailyGroup London (Sovereign Sliation South Bend Westin Building Seattle House TelecityGroup Paris Condorcet Telehause Landon Dooklands West . , AsiaPacific Equinix Hang Kong Equinix Singapore Equinix Sydney Equinix Tokyo Global Switch Sinaa pore TeleparkLiairqa Building Osaka . ) ) Union Source_ Informa Tel scorns ) & il.fecVe to using public and private peering facilities to exchange Internet traffic with other network operators many of these same facilities host AWS' cloud-computing data centers and edge location servers For example the technology Amazon uses to provide cloud services in its recently launched Sydney region is hosted by Sydney' s Equinix SYD3 and Global Switch data centers Before the launch of its Sydney region AWS maintained an edge location in Equinix' s Sydney facility ( for providing its CloudFront andRoute 53 services ). In addition , . , . , When deciding where to expand its business andinfrastructure internationally AWS takes a mixture of factors into account including customer demands andglobal online-consumption trends For example although AWS had already been providing cloud services to Australian enterprise customers for several years growing regional demand led the company to launch a new Sydney region in November 2012 At the time oflaunch AWS had more than 10 ,000 Australian customers Also influencing its decision to launch a new Sydney region was the growing number ofrequests from international AWS customers serving customers in the , , . , , . , . region. Results no single way ofmeasuring the size ofAmazon' s cloud services and CDN business. study published by Deepfield Networks in April 2012 found that AWS contributes to just over 1%% ofall consumer Internet traffic in the US This canbe understood asan especially large figure given that unlike Google Amazon does not typically host large volumes of video There is A . , , , content. " " In November 2012 AWS announced that the number offiles or objects supported by its S3 online storage service hadreached 1.3 trillion ( see fig 6 As the company noted thisequated to 142 objects for every person on the planet or 3.3 objects for every star in the galaxy At the time ofits announcement AWS added that the object count was growing by up to 3.5 billion objects a day or about 40 ,000 new objects per second. . ) . , , . , , 5/7 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 51.22 % TelcomMrkt_130315_13_2.pdf 2237 cm2 Website: http://www.informatm.com/telemmarkets Fig 6 . : Files or' objects' in Amazon S3 1 ,400 1 ,200 1 ,000 1 762 800 .17 ,300 600 a 400 255 200 110"W. 13 38 11 2007 2008 2006 2010 2009 2011 Nov-12 Note :Figures refer to end of period. Source Informs Telecoms & Media : However despite its size intraffic terms Amazon' , , s cloud andCDN businesses stillaccount for a small share of group revenues ( see fig 7 In 2012 Amazon reported US$2.52 billion in revenues for its other segment which includes AWS Although this was up over 59%% yearon-year it amounted to less than 5%% of total revenue. . " ) . " . , , Fig 7 Amazon group revenue by : . , segment Media includes sale of books music movies video games andconsoles software and digital downloads Electronics and other general merchandise ( includes saleof other retail goods including computers and digital devices Other includeskrazon Web Services as well as income from marketing and promotional activities other seller sites and co-branded credit cards , ( , , , . , , ) , ) 70 ) 60 " 50 " US$ ( 40 " 30 " revenue 20 " Group 10 " I 2009 2010 2011 2012 Source Intomta Telecoms & Media : 6/7 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR N° and issue date : 130315 - 15/03/2013 Circulation : 5000 Page : 6-7 Frequency : Fortnightly Size : 51.22 % TelcomMrkt_130315_13_2.pdf 2237 cm2 Website: http://www.informatm.com/telemmarkets Fig 8 Amazon Internet-infrastructure SWOT . : Strengths " Operates an extensive international network of Internet peering caching and data-center capabilities in Europe , North and South America and Asia Pacific. " , , , Africa. AWS is one of the leading providers of cloud services with hundreds of thousands of customers using its cloud-computing and content-delivery services. " The use of availability zones with separate tier1 network operators andelectricity suppliers helps support the resilience and reliability of AVVS' cloud-services " Data-center andcaching infrastructure is notably lacking in major emerging markets including Russia India and Lacks the sort of edge-caching strategy with iSPs being pursued by other major content providers including Google Facebook and Netflix. " Several separate incidents in 2012 exposed the fallibility of AWS' cloud platform and backup facilities resulting in " , , . , negative publicity for the company. business. Threats Opporturuties " Size and extensive customer base puts it in good shape to generate confidence in the benefits of cloud-based " services. " " Growing competitors include Microsoft andGoogle which has launched its own cloud-based and CDN service portfolio. Sucressful launch of Brazilian data-center operations and caching capabilities can be replicated in other " emerging markets. Potential to develop newcommercial and technological partnerships with local access providers for online " Danger that AWS could experience a loss of confidence in its cloud-service capabilities andcould evenlose customers in the event of failures of its cloud platform. In emerging markets AWS risks falling behind other leading providers in the cloud-services industry. , content delivery. Source informa Telecoms & Media : Conclusions and recommendations Conclusions growth of AWS' cloud and content-delivery businesses will coincide with the continued expansion of the company' s data-center peering and caching infrastructure Similarly the amount of Internet traffic AWS handles will also increase. ª Although AWS will continue to account for a small proportion ofAmazon' s group revenue income from thesale of cloud and content-delivery services will grow in absolute terms Despite growing competition AWS should remain one ofthe largest cloud-service providers for at least the next five years. ª AWS will continue togrow as the main cloud-service partner andcontent-delivery provider for other Amazon businesses including Amazon' s online-commerce business. As Amazon expands its role as a provider of popular consumer content " including online video " there is potential for AWS to benefit. Amazon expands its own online-content business and grows as a provider of online ª As video it will need to explore new ways of supporting high-quality and cost-effective delivery This might involve thedevelopment of new commercial andtechnological partnerships with local access providers. ª The , . , , . , , , . Recommendations ª In addition to using Internet exchange points IXPs as part of its international Internet-traffic-peering operations Amazon should support the establishment and development of IXPs in markets where it anticipates potential traffic growth. , ª Amazon should explore new partnership opportunities with local access providers to find new andmore-effective ways of optimizing network resources and trafficdelivery techniques Partnerships such as these will be especially important in mobile network environments and in markets with scare network resources. ª Unlike competitors suchas Google AWS lacks a presence in rapidly expanding developing markets AWS should therefore establish data-center operations and caching capabilities in marketssuchas Russia India and Africa to capitalize on emerging growth opportunities. ª AWS should leverage its size and extensive customer base to increase confidence in the benefits of cloud-based services The company should also widely publicize thework it is doing to boost the resilience and reliability of its cloud platform. . , . , . 7/7 Copyright (Telecom Markets) No reproduction without authorisation FRANCE IX GBR 08/04/13 HOME France-IX supports the development of African IXPs DISCOVER TELECOM REVIEW FACT SHEET ADVERTISERS France-IX supports the development of African IXPs Like 2 Tw eet Share Advertise here PHOTO GALLERY SUMMIT March 2013 Issue SUBSCRIPTION CONTACT US Search European internet exchange France-IX is contributing to the AXIS project, with the goal of creating an African internet exchange system consisting of internet exchange points (IXPs) in 33 countries. The Paris based IX is contributing to the project, which was launched by the African Union and implemented by the Internet Society, by providing technical expertise at several business and technical training sessions on how to setup an IXP. The move comes as less than a third of African countries own an IXP, and takes into consideration the positive impact such local infrastructure can have on the development of the internet. Africa has been experiencing a boom in the internet sector through subsea cable connectivity from Europe and Asia, but is now facing the challenge of extending terrestrial cables to link across the continent. As a result some local African traffic is still exchanged outside of the region. The AXIS project aims to develop access to the internet in Africa while enhancing quality of service and decreasing costs by enabling more local traffic to remain on the continent. Franck Simon, MD of France-IX, completed an initial training session in Guinea in October 2012 and will return to Conakry from April 8 to April 12 to help establish the first Guinean internet exchange point. Simon boasts 15 years of experience in WAN networks and in the development of internet exchange points. He will share his knowledge with a group consisting of local operators and internet regulators. France-IX believes that by establishing national exchange points built on a reliable model, but adapted to local specifics, Africa will improve access to the internet and generate cost savings. These benefits will be enabled by keeping local traffic inside the continent and developing new high quality services. Featured Articles Latest Articles: Open Garden: Moving to Hyperconnectivity Connected Cars: Are Operators Prepared for what Tomorrow Brings? 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Carrier Ethernet: The Important Role it plays to Cloud Telco Cloud: An Opportunity for Operators www.telecomreview.com/index.php?option=com_content&view=article&id=700:france-ix-supports-the-development-of-african-ixps-&catid=47:headlines&Item… 1/2 Site Internet : http://www.datacenterdynamics.com/ME2/ default.asp Date : 22/05/2013 Security Copy : Datacentersdynamics_567906.pdf Copyright : Datacenterdynamics.com http://www.datacenterdynamics.com/blogs/popping-marseille&u=4888 Market Home ZONES Conferences Training Magazine Video DCD Intelligence POPPING UP IN MARSEILLE Critical Power Cooling Uptime & Availability Metrics & Standards Modular Data Centers Governance & Regulations Cabling & Networks Company News Project News Colocation & Hosting DCIM About Us SIGN IN IT Optimization Energy Efficiency Awards Submit MyDcD CONNECT WITH US Published on 22nd May 2013 by Penny Jones Cloud Computing Region When IX Reach in the UK offered free 100Mb connections into France-IX’s exchange in Paris in February, France-IX expected a small response. But more than 15 companies in two weeks accepted the offer and opened up in the French hub, highlighting the cross-channel demand that is now entering the market. Username: Stephen Wilcox, founder and CTO of IX Reach, said such demand for an internet exchange was almost unheard of. Forgotten Password? The attraction maybe obvious, with the IX Reach offer being a “no obligation“ deal. And it seemed to pay off – at least for France-IX, which currently had a clear agenda to get more international traffic stopping off in France. JOIN US AT Create MyDCD account Sign Up Password: GO REGIONS The managing director of the non-profit France-IX, Franck Simon, made no qualms about the end goal when I spoke to him recently that since launching as a new breed of neutral point in 2010,. He said the exchange, which operates out of Telehouse and Interexion data centers in Paris and the Iliad Datacenter 2 in Ile-de-France and now out Marseille, form the SFR Netcenter, wants to make France the center of the world – at least in terms of communications – and he wants to do that fast. (See the full location guide for France-IX below.) ARCHIVES Blogger Blogs White Papers Features Archive Videos Archive Advanced Search Digital Editions RSS Feeds Subscribe “In June 2010 we created this IX point. We only had small exchanges in France before this. Our idea was to aggregate this entire exchange with them – this gave us a strong footprint in the beginning,” Simon said. “After only a few months we had a large footprint deployed – we developed eight PoPs (Points of Presence) in Paris, a PoP in Marseille, and managed to become the biggest Internet Exchange France ever made.” “We managed to aggregate other French exchanges into our PoPs and we now have 210 members connected to our exchange, and we are going up to 200Gb of traffic. We are now in the mind set to open new PoPs in Paris or other parts of France.” While most of its footprint so far is in Paris, Simon believes Marseille will be a key component of France-IX’s global success. “Marseille is the launch pad for all the submarine cables coming in from Asia, Africa and the Middle East. And while Paris has all the technical data centers, most of the managed operators are actually in Marseille. We are currently growing the number of members BLOGS view all Not every data centre can be an Apple or a Google by Ed Jones on 03 Jun 2013 12:00 BST Read More... 1/2 FRANCE IX GBR Site Internet : http://www.datacenterdynamics.com/ME2/ default.asp Date : 22/05/2013 Security Copy : Datacentersdynamics_567906.pdf Copyright : Datacenterdynamics.com http://www.datacenterdynamics.com/blogs/popping-marseille&u=4888 and traffic to the area. Today we have existing cables but the players are coming from the Middle East or Africa – these were already using these cables but they never stopped here before. Now we are doing all we can to make sure the traffic stops in Marseille.” Simon is always on the road, meeting with companies in Africa and the Middle East, listening to calls for cheaper connectivity into Europe. Marseille is the closest point to Africa and the Middle East where submarine cables meet and he believes, with most players in these countries more interested in pushing communications out than getting them in, Marseille will become an obvious choice. “Why go outside and cross half of the world – it should be optimized to be as close as possible to the source, and the closet option is Marseille.” Simon believes that in the next few months, France-IX will reach critical mass in Marseille, and could be forced to think about expanding operations in the region. PHOTO TOUR: Inside Equinix' latest Silicon Valley data center by Yevgeniy Sverdlik on 28 May 2013 21:17 BST Read More... FEATURES view all Big data revolution Read More... DCIM: Nostalgia for the mainframe Read More... 24 hours in Silicon Valley Read More... But the market needs to be educated – that is why the IX Reach promotion was so successful. With 70% of its members currently coming from France, Simon’s main challenge seems to be around PR. “We expect the ratio of French to global customers will be 50/50 in a year’s time. But we realise that if we want to grow and catch more members, we need visibility. This is also another good aspect of the Marseille PoP – it captures the interest of the Middle East and Africa, and helps put us on a world stage.” WHITEPAPERS view all 23 Thursday, May. 2013 Tips for efficient consolidation by on 23 May 2013 14:30 BST Read More... 20 Monday, May. 2013 Global data centre risk index 2013 by Cushman & Wakefield, Source8 and hurleypalmerflatt on 20 May 2013 14:13 BST Read More... 10 Friday, May. 2013 Building a profitable colocation environment by Emerson Network Power on 10 May 2013 13:51 BST Read More... ABOUT THIS SITE PORTFOLIO CONFERENCES DEVELOPMENT DCD Media Career Progression Framework United States & Canada DCD Events Professional Development Latin America & Spain DCD Intelligence Data center Training Europe DCD Performance Courses and Qualifications Middle East & Africa Data Center Certification Asia Pacific ■ About DatacenterDynamics ■ Subscribe ■ Contact Us ■ Newsletter ■ Terms & Conditions ■ RSS feeds ■ Advertising ■ Cookies © Copyright DatacenterDynamics 2012 2/2 FRANCE IX GBR N° and issue date : 1801 - 01/05/2013 Circulation : 7000 Page : 6 Frequency : Bimonthly Size : 20.38 % SouthernAfrican_1801_6_1.pdf 127 cm2 Website: http://www.wirelesscomms.org France-IX sponsors Africa internet French intemet exchange operator France-IX issponsoring eight probes to improve the quality and granularity of insight into African intemet traffic The data collected by the probes will enhance the RIPE NCC Atlas , 6 SOUTHERN , expertise to theAfrican Union' s AXIS project now being implemented by the Internet Society AXIS aims to create . programme which tracks global realtime connectivity andaccessibility to the internet Since its launch in 2010 RIPE Atlas says it has deployed more . than 2 ,900 active probes around the world and the number is growing. France-DC is also providing technical , African internet exchange network with aPs in 33 countries. France-DC says Africa has experienced a boom in the intemet an AFRICAN WIRELESS COMMUNICATIONS sector traffic probes through subsea cable France-DC connectivity from Europe and Asia but , now facing the challenge of terrestrial cables tolink across the continent Some 99 per cent of African intemet traffic switches off-continent causing delays andcosting USD600m a year AXIS aims to slash that bill and is extending hasPoPs inParis and Marseilles the latter being the closest for African ISPs who want to reach Europe quickly. , . , . RIPE Atlas has deployed more than 2 ,900 of its internet probes around the world. network latency. May June 2013 1/1 Copyright (Southern African Wireless Communications) No reproduction without authorisation FRANCE IX GBR N° and issue date : 1203 - 01/06/2013 Circulation : 7000 Page : 9 Frequency : Bimonthly Size : 19.16 % NAfrWrlC_1203_9_1.pdf 120 cm2 Website: http://www.kadiumpublishing.com/nawc.html France-IX sponsors AXIS aimsto create an African internet exchange network with IXPs French internet exchange operator France-IX is sponsoring eight probes to improve the quality and granularity ofinsight into African countries. France-IX says Africa has experienced a boomin the internet sector through subsea cable connectivity from Europe and Asia but is now facing the challenge of extending terrestrial cables tolink across the continent. in 33 internet traffic The data collected by the probes will enhance the RIPE NCC Atlas programme which tracks global , connectivity andaccessibility to the internet Since its launch in 2010 RIPE Atlas says it has deployed more than 2 ,900 active probes aroundthe world andthe number is growing. France-IX is also providing technical expertise to the African Union' s AXIS project now being implemented by the Internet Society. realtime . Internet traffic probes , Some 99 per cent of African internet traffic switches off-continent causing delays and costing USD600m a year. AXIS aims to slash that bill and network latency. , France-IX , has PoPs in Paris andMarseilles the latter being the closest for African ISPs who , want to reach Europe quickly. , RIPE Atlas has deployed more than 2 ,900 of its internet probes around the world. 1/1 Copyright (Northern African Wireless Communications) No reproduction without authorisation FRANCE IX GBR 06/09/13 SEACOM and France-IX strike African interconnection agreement Magazine | Conferences | ITW | About us Welcome: SOLENE SOUQUET | my account Logout Search Regions Markets People Data CapacityTV Blog Awards Daily Archive News Big interview Company strategies Country focus Features Subscribe now SEACOM and France-IX strike African interconnection agreement 02 September 2013 | Laura Hedges Pan-African service provider SEACOM has partnered with French internet exchange France-IX to deliver peering services to its customers on the continent. As a reseller of the French exchange, SEACOM hopes the partnership will extend its African operations at France-IX’s interconnection point in Marseille. “Partnerships such as this, together with our African and global PoPs, allow SEACOM to provide innovative solutions that enable our customers to enhance their service offerings,” said Robert Marston, product manager at SEACOM “Furthermore, such a combination continues to place SEACOM at the forefront of improving the internet experience in Africa.” SEACOM – which owns and operates a high-speed fibre-optic network serving the east and west coasts of Africa – will now be able to carry its customers to Marseille, and interconnect through a10Gbps port to France-IX. The cable operator hopes to provide African operators and service providers with a shorter path to the CDNs which handle both French and English-speaking content. “We expect to welcome more and more networks coming from abroad in the following years and we rely on SEACOM to reinforce the presence of African operators on our infrastructure,” said Solène Souquet, marketing manager at France-IX. Most read Most commented 01. Differentiating network services through CDN In January this year, Bulgarian ISP Evolink also connected to France-IX. 02. EdgeCast and TeliaSonera strike CDN agreement 03. Openreach implements ADVA Ethernet technology Add a comment 04. NSN to implement LTE for Tele2 Netherlands All comments are subject to editorial review. All fields are compulsory. Your name (required) 05. AT&T to buy out Vodafone? Please enter your name Your email address (required) Please enter your email Your Comments (required) Enter the code (required) Saisissez les deux mots Submit Related stories SDN SPECIAL: All about the acronyms – OTT, SDN and OCP Midweek Mergers: September 4 What is it about over-the-top (OTT) players and their apparent determination to keep ahead of the curve in terms of software defined network (SDN) kit? Africa Directory 2013 Capacity magazine's annual guide to wholesale TIM Brasil completes North Brazil fibreoptic deployment www.capacitymagazine.com/Article/3250199/SEACOM-and-France-IX-strike-African-interconnection-agreement.html?Print=true 1/2 Article published on the site Pcadvisor.co.uk Ranking Popularity Extraction : 04/09/2013 21:18:00 Category : Information Technology & Internet File : piwi-3-2-17087-20130904-1107251597.pdf Audience : More : www.alexa.com/siteinfo/Pcadvisor.co.uk http://c.moreover.com/click/here.pl?z9722323963&z=1600249692 SEACOM seeks to take the lead in Africa's IP transit market SEACOM has embarked on an ambitious effort to dominate Africa's regional and global Internet transit market by signing agreements with three European Internet Exchange points. The partnership with France IX, London Internet Exchange and Amsterdam IX means that African networks will find it easier and cheaper to buy transit capacity from SEACOM, compared to buying directly in Europe. Currently, an operator interested in buying global transit is expected to invest in high-end routers, pay for co-location in either of the exchanges, and then approach a transit provider like SEACOM to provide the capacity. This agreement eliminates hardware and co-location costs. "SEACOM is aiming to provide interconnection within Africa and globally through the European providers; we are extending the connection through our Multi Protocol Label Switching network," said Mark Tinka, head of engineering at SEACOM, during the Africa Peering and Interconnection Forum in Casablanca, Morocco. Given the low level of content hosted within the continent, most operators peer in either London, Amsterdam or Marseille, which gave SEACOM the opportunity to bundle services into an attractive package for fiber-optic service providers in the region. Copyright Pcadvisor.co.uk - No reproduction without permission 1/2 FRANCE IX GBR Article published on the site Pcadvisor.co.uk Ranking Popularity Extraction : 04/09/2013 21:18:00 Category : Information Technology & Internet File : piwi-3-2-17087-20130904-1107251597.pdf Audience : More : www.alexa.com/siteinfo/Pcadvisor.co.uk http://c.moreover.com/click/here.pl?z9722323963&z=1600249692 SEACOM has also entered into partnerships with South Africa based NAPAfrica, an independent IXP that is currently exchanging 2.5G bps capacity. "We feel there is a market for international peering through our network and if there is a cheaper option for operators to exchange content within Africa, we will do all we can to facilitate that," added Tinka, when asked if this is the solution to Africa's interconnection challenges. The IXPs working with SEACOM have been involved in sponsorship and training of technical teams in Africa. France IX is the latest entrant and has been involved in training Francophone African countries to set up IXPs. Eventually, France IX hopes to make Marseille an attractive peering destination for global transit. "Out of the 17 fiber optic cables in North Africa, only Tunisia and Algeria are interconnected, all the others meet at the exchange point in Marseille," said Moez ChakChouk, one of the founders at Tunisia IXP, while giving his keynote speech at the peering forum. For network operators seeking to reduce costs of global transit, SEACOM is hoping to bring the solutions closer, through their Points of Presence (PoP) and data center situated in various countries in Eastern and Southern Africa. Copyright Pcadvisor.co.uk - No reproduction without permission 2/2 FRANCE IX GBR N° and issue date : 6 - 01/10/2013 Circulation : 5217 Frequency : Bimonthly CommunicationsA_6_4_1.pdf Page : 4 Size : 6.07 % 36 cm2 Website: http://www.alaincharles.com France-IX and Seacom to interconnect African firms HAS ENTERED into a partnership with Internet exchange point operator France-IX to provide peering services to Seacom' s African customers to help the pan-African service provider to achieve the goal of extending African operators and service providers' networks to reachinternational peers and content at an interconnection point in Marseille France We expect to welcome more and more networks coming fromabroad in the following years and werely on Seacom to reinforce the presence of African operators on our infrastructure said SoleneSouquet marketing manager at France-IX. SEACOM , " , ; " , 1/1 Copyright (Communications Africa) No reproduction without authorisation , FRANCE IX GBR
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