2013 - France-IX

N° and issue date : 1301 - 01/01/2013
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Etisalat connects toFrance-IX platform
Internet exchange France-IX
has exclusively toldCapacity
that Middle Eastern giant
Etisalat has signed up to its
platform
for interconnection
its Paris and Marseilles PoPs.
The deal which has a
contract term of one year
a major step for the French
company in its bidto secure
more contracts with Middle
Eastern and north African
in 2013.
within
,
,
represents
players
Franck Simon managing
France-IX said
France' slocation as one of the
closest countries in Europe to
North Africa andthe Middle
East was a major reason why
many companies in the regions
,
director at
,
interested in connecting to
the France-IX platform.
When you consider the
amount
of French-speaking
countries in NorthAfrica and
were
"
theMiddle East it makes sense
to find interconnection within
France to address the European
market he said
Our deal
with Etisalat is just the first
process and shows our
ability in
capturing the big carriers.
With North Africa andthe
Middle East in particular
emerging as markets with a
specific focus on content services
Simon noted the importance
for carriers in the regions to
establish connections with the
major CDNs operating in the
market He noted that some
countries in North Africa in
particular do not evenhave a
Google cache which is one of
the major advantages of
connecting on to an exchange
We are connected to the
major CDNs including
Limelight Amazon and
Microsoft and a lot of the carriers
,
"
"
.
,
,
"
,
.
"
,
"
.
"
,
Google
,
,
,
1/1
Copyright (Capacity Magazine)
No reproduction without authorisation
connecting to the platform are
gaining access to caching and
peering services they require to
address high data demands
added Simon.
France-IX' new initiative
focusses on providing operators
with a reseller programme in
which carrierscan sell IP transit
connectivity to other
on the internet exchange
platform Simon said it is
"
,
s
,
companies
.
important for theexchange
to develop such services
because big carriers no longer
like to strike multiple contracts
platform
"
"
in a
different country
He told Capacity
weare seeing carriers seek
.
"
:
Increasingly
global contracts and
companies in such a way
that they can act asboth sellers
and resellers on the platform.
Etisalat was not available to
comment
at this stage.
interconnect
"
FRANCE IX GBR
25/02/13
IX Reach adds 15 members to France-IX internet exchange - Telecompaper
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IX Reach adds 15 members to France-IX internet
exchange
J’aime
0
Tw eet
1
RELATED INFO
Wednesday 20 February 2013 | 21:30 CET | News
UK-based Layer 2 carrier IX Reach, which operates its own MPLS network in the North America
and Europe, has added over 15 new members to the France-IX internet exchange. IX Reach
offered a free 100MB connection to France-IX for a limited time during which more than 15
companies took the opportunity to open up their network into the French hub and have become
the latest members of France-IX. "To bring more than 15 companies to an internet exchange in
a period of less than two weeks is almost unheard of", said IX Reach founder and CTO Stephen
Wilcox. France-IX has over 200 members and peak traffic of over 160 Gbps making it one of
the largest IXPs in France. IX Reach provides capacities ranging from 100 Mbps to multiple 10
Gbps from any on-net location to France-IX, opening up the country to the rest of Europe and
North America.
France-IX signs 200th customer, Rue du Commerce
18 Feb | France | News
France-IX, Top-IX link internet exchange points
9 Oct 2012 | Italy | News
Easynet connects to France-IX internet exchange
3 Sep 2012 | France | News
France-IX waives fees at Marseille PoP
1 Jun 2012 | France | News
France IX launches reseller programme
16 Feb 2012 | France | News
Categories:
Internet
Companies:
France-IX / IX Reach
Countries:
France
France IX carries over 100 Gbps of traffic
31 Jan 2012 | France | News
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IX Reach says 'bienvenue' to new France-IX members
http://www.totaltele.com/printablearticle.aspx?ID=479560
IX Reach
Wednesday 20 February 2013
IX Reach, a layer 2 carrier with its own global network, has built on its solid reputation of being a leading
Internet Exchange (IX) connection provider after its recent push with its neighbours across the Channel,
France-IX.
For a limited time, IX Reach offered a free 100Mb connection into France-IX, the popular Parisian Exchange;
more than 15 companies seized the opportunity to open up their network into the French hub and have become
the latest France-IX members.
Stephen Wilcox, Founder and CTO of IX Reach commented, “To bring more than 15 companies to an Internet
Exchange in a period of less than two weeks is almost unheard of. We feel privileged to work with France-IX
and be able to offer this ‘no obligation’ deal and boost France-IX’s name and popularity within the UK
marketplace.”
Solène Souquet, marketing manager of France-IX explained, “We’re grateful to be working closely with IX
Reach promoting the services of France-IX. Working with a company well known for providing IX connections
adds a certain gravitas, and opens up France-IX to companies that otherwise may not have joined.
France-IX has over 200 members and peak traffic of over 160Gbps making it one of the largest IXPs in France.
Using IX Reach to provide direct connections to France-IX enables customers broader access through its
comprehensive global MPLS Ethernet network.
IX Reach provides capacities ranging from 100Mbps to multiple 10Gbps from any on-net location to France-IX,
opening up the country to the rest of Europe and North America.
1 sur 1
25/02/2013 10:56
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TelcomMrkt_130315_4_1.pdf
2778 cm2
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Internet innovation :Operators
embrace local traffic exchange to
costs and boostperformance
cut
Chris Drake
Executive summary
exchange points
ª Internet
IXPs
offer a wide range of benefits tonetwork operators
,
including reduced costs improved traffic performance greater bandwidth availability
and access to more vibrant wholesale markets.
,
ª For
,
large content providers and content-delivery networks
CDNs IXPs offer a
way
of reducing thevolume of traffic they transport over long distances This helps them
lower transit costs and contributes to the improved quality andperformance of online
traffic.
.
ª Over
the nextfive years strong Internet-user growth improvements in the quality
,
,
of Internet connectivity and the consumption of new forms of online content will
result in new IXPs' being established in regions that have traditionally lacked their own
exchange.
ª In
order to deliver Internet traffic as close to end-users as possible large content
,
providers and CDNs such as Google and Akamai will support the establishment of
new IXPs Africa will be a major focus of attention for both companies.
ª The
expansion of large content providers' andCDNs' presence at IXPs innew regions
will produce strong network effects encouraging ISPs and other network operators
to establish a peering presence at theIXP.
,
,
.
"
"
,
ª In
countries withfragmented or inadequate IXP infrastructure network operators
,
should take a lead in establishing new IXP facilities Opportunities exist in both
emerging and developed markets.
Operators should collaborate to widely publicize the conditions that need to be present
for a new IXP to succeed Such initiatives should be targeted at government and
regulatory authorities in markets that have been slow to embrace the local IXP concept.
.
ª
.
Market status
For network operators Internet exchange
,
points
IXPs
can reducecosts improve traffic
,
performance increase bandwidth availability and provide access tomore-vibrant wholesale
markets ( see fig 1 For large content providers andcontent-delivery networks CDNs IXPs
help reduce theamount of traffic these players transport over long distances which inturn
helps them lower their transit costs and contributes to the improved quality and performance
of online traffic.
,
.
)
.
,
1/9
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FRANCE IX GBR
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Circulation : 5000
Page : 6-7
Frequency : Fortnightly
Size : 49.49 %
TelcomMrkt_130315_4_1.pdf
2778 cm2
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Fig
.
1 Benefits of IXPs
:
Benefit
Description
Exchange-based interconnection enablesparticipants to save on technical and
management costs by removing or reducing the need to maintain numerous separate
agreements with other network operators IXPs also enablecontent to be exchanged
closer to its point of origin ar consumption This enablesnetwork operators to reduce the
transit coats they have to pay when routing traffic toIXPs further away.
Themore participants in an IXP and the more traffic they exchange_ the more attractive it
is for other companies toca-locate at the same exchange In addition to facilitating traffic
exchange between backbone operators anc!.ISPs IXPs have attracted other Internet
players such as content owners and Cdtis These companies alsoreduce their need b
buy transit from backbone operators.
TheIXP afters ISPs more choice of how to route their upstream traffic b the rest of the
Internet This helps produce a more competitive wholesale transit market.
Traffic can be exchanged locally_ closer lo the point of origin and the point of
cansumplian This reduces the need for trombuning the processwhereby Internet
traffic is sent on unnecessarily long and costly routes befogs reaching its finaldestination.
Exchanging locally has positive implications for the performance and speed of local
Internet connections and the quality of online content
.
.
Network effects
,
.
,
.
,
Wholesale competition
.
Improved performance
"
"
.
,
Local IXPs enableISPs to reduce the amount they spend on internatianal transit This
they can lower thecost of Internet access farbusinessesand consumers while
freeing up resources Mr reinvestment in Internet assets including infrastructure and
services.
Local IXPs reduce the need to use tang-distance transmission capacity for in-region
traffic This means that more bandwidth becomes available farlocal users.
Tile presence of an IXP helps encourage more local content development and creates an
incentive FIN hosting services locally because of lower costs and growth in the number of
local users who are able to access online services faster and more cost effectively.
Market development
.
means
,
Bandwidth creation
.
Local content
,
,
In addibon to deploying edge caching technology withinlocal operator networks large
CDNs such as Akarnai Go-ogle and Limelight Networks_ maintain caching servers within
or close to major IXPs This enables them to deliver both locally produced Internet
content and content generated by large internatianal providers closer to end-users.
Content delivery
.
,
.
Source informa Telecoms IS Media
:
a global level the number of IXPs continues to grow to meet rising capacity requirements.
the same time these key centers of collaboration between network operators are
attracting an increasing number of participants which are looking to capitalize on the
performance and cost-saving benefits IXPs have therefore become an essential part ofthe
Internet' s ecosystem.
At
At
,
"
"
,
,
.
On the one hand IXPs enable public peering between three ormore operators via a single
switch as an alternative or complement to bilateral private peering. Onthe other hand
,
,
"
"
,
,
produce strong network effects attracting an increasingly diverse range ofnetwork
operators including content providers backbone-network operators ISPs educational and
government bodies andcontent-delivery networks CDNs ( see fig 2 The more participants
at an IXP the more fluid and dynamic the marketis for traffic exchange.
"
IXPs
"
,
,
,
,
.
,
.
)
Fig
"
.
2
:
I
PX
operational model
Private peering "
Public peering
4111
,4-4110
361
I
Source Informa Telecoms & Media
41 ,
:
Regional spread ofIXPs continues
The establishment of new IXPs over the past few years reflects the growing demand for
online content in specific countries and regions For example between 2008 and 2012 several
countries " including the Dominican Republic Haiti Ghana Laos Lithuania Malawi Pakistan
.
,
,
,
,
,
2/9
Copyright (Telecom Markets)
No reproduction without authorisation
,
,
,
FRANCE IX GBR
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Circulation : 5000
Page : 6-7
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TelcomMrkt_130315_4_1.pdf
2778 cm2
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SaudiArabia and Serbia " saw the launch of their firstIXP At the same time IXPs were
launched in new cities andregions in a number of countries including Brazil France Germany
India Indonesia Italy Russia South Africa the UKandtheUS By end-2012 there were 363
active IXPs globally However almost half of these were in Western Europe and North America
.
,
,
,
,
,
,
.
(
see fig
Fig 3
.
:
.
3
,
,
.
,
,
,
,
).
Number
of IXPs by region
Western
Europe
North America
Asia Pacific Developed
Eastern Europe
Latin America
Asia Pacific Developing
Africa
Middle East
20
0 10
30
40
50
No
60
.
80
70
90
100
of IXPs
Source Packet Clearing House
:
Furthermore most of the world s largest IXPs " measured according to throughput ( the peak
incoming data ratethey support " continue to be foundinNorth America Western Europe
Japan and Hong Kong ( seefig 4 despite the steady emergence of IXPs inother countries and
regions and the strong growth being experienced by some of them Other ways of comparing
IXPs include ranking them according to the number of participants Looked at this way several
emerging-market exchanges make it into the top 10 including the MoscowInternet Exchange
and Brazil s PTT.
'
,
,
)
.
)
,
,
.
.
,
,
'
3/9
Copyright (Telecom Markets)
No reproduction without authorisation
FRANCE IX GBR
N° and issue date : 130315 - 15/03/2013
Circulation : 5000
Page : 6-7
Frequency : Fortnightly
Size : 49.49 %
TelcomMrkt_130315_4_1.pdf
2778 cm2
Website: http://www.informatm.com/telemmarkets
Fig
.
4 Top 25 global IXPs
:
,
by number of participants
Countriesnegi
Cities
participants
Acronym Name
Average
throughput throughput
Ghost
( Ghost
Number
Established
of Maximum
e .
{
1
Eguinix
Egubite
Exchange
US
Europe London
.
,
,
Asia Pacific Frankhat
Pans Amsterdam 1998
Munich Zurich.
,
,
756
1.409
090
535
2147
1.388
.
Gene.
New York_ Ashburn
Shrginia Chicago Dallas ,
,
.
Loa Angeles San Jose_
Tokyo Hong Kong.
Singapore Sydney
Amsterdam Haarlem 1997
Schiphol-Rijk
,
.
,
2
jAMS-IX
Amsterdam
3
'
I3E-CU(
German Commercial Internet
LINX
London Internet
PTT Metro
Internet Exchange Netherlands
Exchange
PTT Me.tro
-Germany
.
Dusseldorf
Frankfurt 1995
.
480
.
+
1_314
2232
Hamburg Munich
.
UK "
Exchange
London 1984
Brazil
459
Belo Horizonte 2094
: Americana
.
,
!Brasilia Campine Grande
,C,arepinas Curitiba ,
Fkinanopolis Fortaleza ,
.
924
1_534
402
152
94
371
343
891
225
465
220
223
218
273
250
160
198
171
1185.
189
115
,
,
.Goiania Londrina Porto
Alegre Recife Rio de
.
,
,
,
Janeiro Salvador Sao Jose
dos Campos Sao Paula
,
,
.
6
7
MS
NL-ix
Moscow Internet Exchange Russia
Netherlands Internet Exchange Netherlands
K-1X
Moscow 1995
Aalsmeer Alblasserdam 2092
,
Atreus
Ar.terdarn
Arnhem Ede UndhoVen
,
,
,
Enschede Groningen.
Haarlem Hengelo
Hilversum Maastricht Dude
Meer Pijen Rotterdam
Schiphol-Rijk Steenbergen
,
,
,
,
.
,
,
,
8
PLIX
Internet Exchange
Exchange
Polish
Any2 Any2
Poland
US Los
Zuidbrosk ,Zwolle
2096
Jose
Angeles San
;
Warsaw
Miami
;
Boston
:
2095
190
Washington DC
;Chicago Reston.
,
;
;
Va Naw Ydrk
France-IX France
Paris 2010
12 TorIX
Hong Kong Internet Exchange Hong Kong
The Toronto Internet Exchange Canada
Toronto 1998
13 SIX
Seattle Internet Exchange
14 MIX
15 NYIIX
Milan Internet
10 France-IX
11
liKIX
Exchange Italy
Hong
Kali_ 1995
_Seattle
_Milan
New York
.1J5
New York International Internet US
106
250 152
71
1997
158 145
105
2900
144 117
139 232
71
187
1995
Exchange
15 SwissIX Swiss
Internet Exchange
Switzerland
Zurich
Tokyo
London
Internet Exchange Japan
NetworkAccess Point UK
Japan
17 JP1X
1B LONAP
London
Internet Exchange Ukraine
19 LJA-IX Ukrainian
2091 139
36
152
23
101
1997 127
2090 123
19
359
12
197
2093 118
29
10
1996 112
1996 104
195
227
54
2093 99
815
49
1995 94
na
na
1997
Kiew
128
Network
20 NIX1
National
Internet
India
Exchange of
India
Mumbai
Delhi
Hyderabad
21 VIX
22 NIX._C2 Neutral
23 ECIX
24 SFINX
Vienna Internet Exchange Austria
Internet Exchange of Czech
the Czech Republic
for French
Internet
France
Exchange
-IXSaint-Petersburg
25 SP
Chennai..
Internet
Ahmedabad
.
Vienna
Republic Prague
--iDusseldorf
European Commercial Internet -Germany
Exchange
Service
,
Kolkala
Russia
Exchange
Note Statistics updated in Feb-13
:
(
,
Berlin
,
Hamburg
Pads
IS
.
Petersburg
2095 92
127
32
59
Source. informs
,
refeoams B An' etl.a
Globally
,
roughly 95 countries now have at least one IXPHowever 104 countries still do
,
,
not have one North Africa theMiddle East and Central Asia are notable for having low IXP
penetration rates.
.
,
Content providers and CDNs expand their IXP presence
Pure play CDNs such as Akamai and Limelight Networks and large content providers and
distributors such as Google Netflix Amazon Microsoft Yahoo and Facebook use IXPs to
lower the amount of transit they have to buy from tier1 networks Using IXPs also supports
their ability to deliver content closer to end-users.
"
"
,
,
,
,
,
,
,
,
.
Although thereis considerable variation inthenumber and location of IXPs used by CDNs
and major content providers ( see fig 5 growing international demand for online content
is encouraging these companies to usenew IXPs in emerging regions Given the continent' s
rapid Internet-user growth rates many large content providers arewatching Africa with
interest and anticipate theneed to establish a presence at major continental IXPs Google is
the only major content provider and CDN that peers at IXPs in Africa But Akamai recently
announced plans to establish an IXP presence in South Africa.
.
),
.
,
.
.
4/9
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FRANCE IX GBR
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TelcomMrkt_130315_4_1.pdf
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Fig
"
.
5 CDN and content owner presence at global IXPs by region
:
,
Africa and MiddleEast
Europe Latin
Asia Pacific
America
North America
70
M"
60
8?_ 50
_mumiii
40
30
z
20
10
Akamai
Google Microsoft
Limelight
Amazon
Yahoo
Facebook
Netflix
Networks
Source Informs Telecoms & Media
:
In additionto peering with other networkoperators at IXPs
many large CDNs and content
providers maintain edge-caching servers within the data centers housing the IXP The
topography ofthese companies' edge networks or CDNs variesconsiderably For example
although Akamai Google and Netflix deploy edge servers at IXPs they also maintain edge
servers within ISP networks and local-access networks By contrast Microsoft Limelight
Networks and Amazonoperate CDNs that rely either predominately or entirely on edge
servers deployed at IXPs.
.
.
,
,
.
,
,
Market dynamics
Focusing simply on the total number
of IXPs conceals the fact that many are generally inactive
have only a tiny number ofparticipants The establishment ofan IXP does not guarantee
its success as a fully operational center for Internet traffic exchange The success ofnew IXPs
depends on a range offactors including the following
or
.
.
:
,
right regulatory environment " several competitive operators ideally open-access
networks andno overly dominant incumbent.
ª The
right cooperative environment " a constructive working relationship between
operators that also compete with one another.
ª An
agreed location for the new IXP " a large established data center or a basement or
broom closet in a neutrallocation for example.
Communications service providers CSPs looking to exchange traffic with oneanother or
with content providers and CDNs need to be aware of the peering policies of potential
partner networks Most major content providers that peer with other operators have open
peering policies. This means that they generally agree to peer with other operators in a
single location without any conditions Some companies including Microsoft andLimelight
Networks say they have selective peering policies Although they are generally willing to
peer with other operators they might set certain conditions such as the need to meet peering
partners in multiple locations or to ensure that a minimumtraffic volume is exchanged.
Google generally has an open peering policy subject to a fewbasic technical commercial
and legal requirements By contrast Netflix actively peers with networks that have end-users
viewing Netflix content Since extending its operations outside North America Netflix has
expanded its peering activities to non-US IXPs including London' s LINX Amsterdam' s
Sweden' s NetNod and Brazil s PTT METRO Exchange.
ª The
,
,
,
"
.
"
.
,
"
"
:
,
,
,
,
.
,
,
.
,
,
'
AMSIX
Large networks that need to distribute traffic to multiple locations
will typically use several
This enables them to keep local traffic within the same region with positive implications
for traffic performance andreduced transit costs Peering in multiple locations also enables
large networks to insure themselves against the possibility of redundancy on specific portions
of their networks.
IXPs
.
,
.
Partnerships between IXPs
provide their network-operator participants with access to a greater number ofpeering
partners some IXPs have forged partnerships with IXPs in neighboring countries or cities.
Large content providers and CDNs have been key supporters of partnerships between IXPs
because of the time and cost-effective way these partnerships enable them to establish
peering partners with new operators.
To
,
5/9
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ofa major DCP that has grown thanks to partnerships with neighboring IXPs is
the France-DC The France-DC was launched in 2010 with Akamai andGoogle asmajor backers
and founding members In addition to Akamai and Google Limelight Networks Amazon
Microsoft andFacebook all usethe exchange In October 2012 the France-DC announced
the launch of a 1Gbps interconnection with the TOP-DC in Turin Italy This development
which mirrors an earlier agreement with Luxembourg' s LU-CDC will enable the creation of
new peering opportunities for the members of both exchanges Furthermore the recent
establishment ofa France-DC point ofpresence in Marseille will enable clients to increasethe
amount of traffic they exchange internationally via various submarine cables that landin
Marseille ( SEACOM I-ME-WE TGN Eurasia ).
Anexample
.
.
,
,
.
,
,
.
,
,
,
.
,
,
,
Hot potato' vs ' cold potato' routing
Depending on their priorities operators can take advantage of either hot potato or cold
potato routing when exchanging network traffic with each other ( see fig 6 Hot-potato
routing which involves exchanging traffic asclose aspossible tothe point of origin is used
by operators that want to minimizethe cost and responsibility of carrying it between two
locations By contrast cold-potato routing which involves keeping traffic on a single network
for aslong as possible is used by operators that want to maintain maximum control over
their networktraffic asit travels to end-users Cold-potato routing is widely used by content
providers andCDNs which have an interest in ensuring that the performance of their traffic
remains high throughout the journey to end-users.
'
.
"
"
"
,
"
)
.
.
,
,
.
,
,
,
.
,
Fig 6
.
:
'
Hot potato'
vs ' cold potato' routing
.
'
OD
Content owner
Cold-potato routing
End-users
Source inform Telecoms & Media
:
and noncommercial IXPs
Most networkoperators that need to exchange Internet traffic with other networks maintain
a presence at both commercial and noncommercial ( non-profit-making IXPs However the
reason
forthis relates less to the actual ownership model and more to factors such asthe
location reliability andsecurity of the exchange aswell as the other operators that maintain
a peering presence at the exchange Commercial DCPs areoften run by the same co-location
company that houses the exchange Inaddition some network operators " including large
content providers and CDNs " use commercial DCPs because of the other services that are
available at such facilities For example in addition to offering Internet-exchange facilities
companies such as Equinix Telehouse Terremark andIntention operate international carrier
neutral data-center facilities that sell a wide range ofadditional services such as co-location
outsourced IT infrastructure andsecurity.
Commercial
)
,
.
,
,
.
.
,
.
,
,
"
,
,
"
,
,
Market development
Spread of local IXPs
Over the next five years Informa
expects to see new DCPs being established in regions
that have traditionally lacked their ownlocal exchange Thereare various reasons forthis
including strong Internet-user growth rates in emerging markets improvements in the
quality of Internet connectivity and the consumption of new forms of online content.
Emerging markets that could see the establishment of their first IXP or additional IXPs to
support rapidly rising Internet-user numbers andtraffic volumes include Ecuador Peru Iraq
Turkey and theCentral Asian republics ( see fig 7 ).
,
.
,
,
,
,
,
,
,
,
.
6/9
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Fig
.
7 Countries requiring new or additional IXPs
:
Lacks an active IXP facility
Limited IXP infrastructure
*
Assessment of limited IXP infrastructure is based on an analysis of broadband-subscriber
the number or IXP facilities and participants.
Source InformaTelecoms & Media
"
growth rates relativeto
.
Although emerging markets are poised fora significant increase in IXP activity developed
markets will also experience the launch or expansion ofIXPs in cities and regions where
,
Internet-traffic growth continues but there are no exchange facilities For example aspart of
its digital strategy for Scotland the Scottish government has recommended the establishment
of a direct link between a Scottish Internet exchange and the AMS-IX in Amsterdam The move
is expected to benefit the country' s online economy and support the government' s ambition
to deliver 30Mbps networkspeed across Scotland by 2020 in line with EU targets.
.
,
,
.
,
The spread of local IXPs to new cities and regions will take different forms Insome cases
this trend will involve an established IXP forging partnerships with IXPs in neighboring cities
in order to facilitate traffic exchange between the members ofall exchanges This strategy
has already been pursued by the France-1X and asnoted above will form the basis forthe
.
,
.
,
,
expansion of Scotland s Internet-exchange facilities.
'
The nextfive to 10 years will also see established IXPs playing an increasing role in helping
to launch local IXPs in emerging-market regions In October 2012 Amsterdam' s AMS-IX
announced an initiative with fiber-optic cable operator SEACOM to establish a local presence
in Mombasa Kenya The AMS-IX is working with local parties to keep Internet traffic local and
reduce the need to route it via major European exchanges Inadditionto lowering capacity
.
,
.
,
.
costs the initiative should facilitate the flow of content from Europe andthe US to southern
,
and eastern Africa The AMS-IX reportedly plans to develop similar models in other emerging
markets.
.
In addition to launching local branches established IXPs will also provide technical backing
for upstart local IXPs October 2012 saw the inauguration of the UAE-IXP in Dubai Initiated by
the country' s regulator andsupported by Germany' s DE-CIX the UAE-IXP will reduce latency
,
.
.
,
times up to 80%% andcosts for service providers in the Gulf region up to 70%%.
Google and Akamai to support new IXPs
Large content providers andCDNs such as Google andAkamai will continue to support the
establishment ofnew IXPs over the nextfew years This reflects their interest in delivering
,
.
Internet traffic as close to end-users
as possible Although they will not specify exact locations
such initiatives are likely to occur in countries regions and cities where a new IXP has a greater
chance of success including markets with the right regulatory and competitive environments.
.
,
,
,
Of all regions Africa will be a major focus ofattention for both Google andAkamai asthey
look to support new IXP initiatives Along with the Middle East Africa has been experiencing
,
.
,
ofthe strongest Internet-subscriber growth rates with the number of fixed and mobile
broadband subscribers growing over 37%% combined in 2011 and2012 ( compared with 10%%
in North America and 5%% in WesternEurope Furthermore many parts of Africa lack a
functioning IXP thisrequires local Internet traffic to be exchanged at international facilities
with negative implications for cost andperformance.
some
,
)
.
,
7/9
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,
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Google already supports the Network Startup Resource Center which has backed the
establishment of several Internet exchanges in Africa The NSRC provides equipment training
,
.
,
and other forms of support fornew Internet exchanges Meanwhile Akamai is looking at
how it can support the workofthe nonprofit Internet Society ( ISOC in Africa in spinning off
multiple IXPs simultaneously.
.
,
)
In additionto supporting the establishment of new IXPs large content providers and CDNs
will continue to use more IXPs aroundthe world This process will be gradual and will evolve
in response to Internet-traffic-growth trends in specific regions Akamai has announced plans
to follow Google in establishing a presence at one of the African exchanges Although this
.
.
.
might help Akamai meet near-term demand for Internet content in South Africa it is unlikely
to be sufficient to meet long-term demand for online content elsewhere in Africa ( see fig 8 ).
Google has a presence at three African IXPs ( in South Africa Nigeria and Kenya in addition to
operating caching servers with ISPs in many more locations It is likely that Akamai and other
CDNs content providers will use growing African IXPs such as those in Nigeria Kenya Egypt
Tanzania Angola and Uganda.
,
.
,
) ,
.
,
,
,
,
,
Fig
.
8 Google and Akamai to expand Africa IXP presence
:
Present at local IXP
Likely to start using IXP withinnext live years
Google
Akamai
11M "
Source Informa Telecoms & Media
:
benefiting the IXP participants with reduced transit costs and improved
performance for their network traffic the presence of content providers at local exchanges has
the potential to stimulate content consumption For example the establishment of the Kenya
IXP KIXP in the early 2000s subsequently encouraged Google to startproviding its content
from local servers in Kenya All Google traffic ( including mail maps searches applications and
documents now goes through the KIXP with ISPs paying only for local traffic and with Google
paying for the networkcapacity between Kenya and the US.
In addition to
,
.
,
.
,
,
,
)
Conclusions
and recommendations
Conclusions
Content providers andCDNs will seekto harness the benefits
of IXPs
Given their importance to traffic delivery anddistribution strategies large content providers
and CDNs will steadily expand their use ofIXPs worldwide As the amount of Internet traffic
they need to exchange with other networks grows content providers and CDNs will seek to
harness the various benefits ofIXPs CDNs will also increase their use ofIXPs as locations for
,
.
,
.
caching online content andstoring it closer to end-users.
Content providers andCDNs will support the launch of newlocal IXPs
Large content distributors suchas Google and Akamai will continue to support the
establishment of new IXPs Although they will not specify exact locations such initiatives are
,
,
.
,
to occur in markets with the right regulatory andcooperative environments Of
all regions Africa will be a major region of focus for both Google andAkamai as they look to
more likely
.
,
support new IXP initiatives.
8/9
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Content-providerand CDN use ofIXPs will create network effects
The expansion of content providers' and CDNs' use of IXPs in new regions will produce
strong network effects encouraging ISPs and other network operators to establish a peering
presence at the IXP The presence of content providers at local exchanges also has the potential
to increase content consumption.
"
"
,
.
and regions will lack or remain far from an IXP
Despite their proliferation almost half of all IXPs are inWestern Europe andNorth America.
Even looking ahead to thenext 10 years many countries and regions will continue tolack or
remain far from any IXP with obstacles totheestablishment of new IXPs including a lack of
telecoms-market liberalization limited competition anda poor awareness of the benefits of
local traffic exchange.
Many countries
,
,
,
Recommendations
Use IXPs for
both traffic exchange and content caching
Content providers andCDNs with rising traffic
volumes should use IXPs as part of a wider
infrastructure strategy that includes both local traffic exchange and the use of edge-caching
technology Such strategies have considerable potential to help IXP participants reduce their
distribution and delivery costs while improving theperformance of their online services.
"
"
.
upstart IXPs in emerging markets
In supporting initiatives to launch new IXPs in emerging-market regions Amsterdam'
AMS-IX and Germany' s DE-CIX have set a precedent that could be replicated by other
established IXPs IXPs inEurope and North America in particular should explore collaborative
Established IXPs should support
,
.
opportunities with othernetwork operators to introduce IXP facilities inAfrica Central Asia
the Middle East and Latin America.
,
and growth in developed markets
or inadequate IXP infrastructure CDNs andcontent providers
should take the lead in establishing new IXP facilities The France-DC now France' s largest IXP
was the product of an initiative involving Google and Akamai There is considerable potential
for similar initiatives tobe replicated inother developed countries including theUK theUS
France andGermany.
,
Encourage IXP competition
In countries with fragmented
,
.
,
.
,
,
,
to promote and publicize the benefits oflocal IXPs
Content providers andCDNs should collaborate with ISPs andestablished IXPs to promote
Collaborate
and publicize thebenefits of local IXPs They should also collaborate to widely publicize the
conditions that need to be present in order for a new IXP to succeed Such initiatives should be
targeted at government and regulatory authorities in markets that have been slow to embrace
the local-IXP concept.
.
.
9/9
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Case study Cloud computing
:
transforms Amazon into a digital
giant
Chris Drake
Executive summary
has become a sizable player in the Internet' s evolving ecosystem in part
of the growth of its cloud-computing and content-delivery business division
ª Amazon
,
because
,
Amazon Web Services ( AWS ).
ª AWS
hashundreds of thousands of customers
in 190 countries using its
andcontent-delivery-network ( CDN services They include new media
companies such as Netflix Instagram Pinterest and Spotify and traditional
businesses such as Shell Oil News International andSamsung AWS' cloud and CDN
infrastructure also support key Amazon retail offerings including Amazon.com and
the Kindle Fire.
ª Amazon
operates an extensive international IP backbone whichconnects the
company' s multiple data centers and peering locations The IP backbone is shared by
AWS and Amazon' s retail business Amazon.com.
ª Amazon' s CDN business is supported by an international network ofedge locations
deployed within major data centers This helps AWS reduce its Internet transit costs
and improve the quality andperformance of its customers' traffic oneof which is
"
cloudcomputing
"
.
)
"
,
,
,
"
,
.
,
,
,
.
,
,
.
,
Amazon.com.
ª Amazon
lacks
the sort of edge-caching strategy with ISPs that is being pursued by other
major content providers including Google Facebook and Netflix.
Amazon expands its own online-content business including growing as a provider
ª As
of online video it will needto explore new ways of supporting high-quality and
cost-effective delivery This might involve the development of new commercial and
technological partnerships with ISPs.
ª As
AWS looks to expand its cloud andCDN business it should establish data-center
operations and caching capabilities in markets such asRussia India and Africa to
capitalize on emerging growth opportunities.
,
,
,
,
.
,
,
Overview
Amazon has become a sizable player
in the Internet' sevolving ecosystem thanks largely
,
to the growth ofits cloud-computing andcontent-delivery business division Amazon Web
Services ( AWS A wholly owned business division of Amazon.com Inc. AWS specializes
in providing cloud-computing and content-delivery services to enterprise government and
business customers To support the rapid growth of AWS over the past six years Amazon
,
)
.
,
,
.
,
has developed an extensive Internet presence based on an international IP backbone anda
network ofdata centers edge caches and peering arrangements This has helped transform
Amazon into a sizable player in the Internet's evolving ecosystem.
.
,
AWS
offers more than30 different services the most important of which are the following
,
:
Amazon Elastic Compute Cloud ( EC2 ) " Launched in August 2006 EC2 enablesusers
,
to rent virtual computers on demand on which they can run their owncomputer
applications or even their entire infrastructure.
Amazon S3 ( Simple Storage Service )" a cloud-based online storage service first
launched in the US in March 2006 and in Europe in November 2007.
,
,
,
Amazon CloudFront " Launched in November 2008 Amazon CloudFront
,
is a
commercial CDN service that employs a pay as you use model Amazon CloudFront
also delivers Amazon-owned digital assets including the Amazon.com websites.
"
"
.
,
Amazon Route 53 ( Route 53 ) " Launched
domain-name service ( DNS
both AWS andnon-AWS infrastructure.
SLA-backed
AWS
)
in December 2010 Route 53 is a scalable and
that enables customers to route their users to
provides its cloud and content-delivery services
,
to hundreds of thousands of customers
in 190 countries aroundthe world including more than20 ,000 CloudFront CDN customers
see fig 1 ).
,
(
.
1/7
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Fig 1
.
:
Selected AWS customers
Customer
Amazon_com
Type
The world
Guardian News &
Media
IMDb Internel.Movie
Database
inhume
'
s
largest online retailer
.
of national UK newspapers
the Guardian and the Observer
Online provider of movie TV and
celebrity cantent
Provider of information-based pre Aids
services and events for businesses
academics and individuals
.Fighctaher
,
.
,
Free photo-sharing aridsocial network
Nought by Facebook in Sep-12
Mini tablet-computer version of
Amazon_com' s Kindle e-hook reader
instagram
Kindle Fire
;
Gabel entertainment corporation that
produces featUreFilms and ti318ViSklil
shows
Lionsgate
Services used
Uses Amazon 53 to back up the majority of its Oracle databases Amazon
ClcudFront is alsoused for website and orline-canlent delivery.
Uses Amazon EC2 farits Apple i Phone application and the Guardian
News & Media Content AP I.
Uses Amazon CloudFront to host search data for the !MEN ]magic-search
feature Also uses AmazonOloudFront to host the latestmovie trailers.
Upgraded SAP environment by archiving historical data with AWS.
Amazon Virtual Private Cloud is used to establish the connactian between
the SAP environment and AWS_ It enables SAP to interact with AWS as it
would any traditional server.
Uses Amazon 53 and Amazon EC2 to power its photo-sharing and
storage 58P ice.
Uses Amazon 53 laud-storage platform to pri Tviiiie users with free
storage for Their music video photographic and other types of digital
content
Uses Amazon 33 Amazon EC2 and Amazon Elastic Block Store to
reduce costs increase flexibility improve security reduce the amount of
time it lakes to deploy Infrattrudwe and simplify backup and
delarap : vary
Uses Amazon EC2-Amazon Elastic Load Balancing Amazon Route 53
far DNS management and Amazon CloudFront to stream the images
and video associated with the !ending of Mars raver Curiosity.
Amazon 53 is used to power NASDAQ' s Market Replay product which
enablescustomers to quickly access historical stock-price information In
September 2012 AWS alsolaunched alongside Nasdaq FirrOloud a
cloud service specifically designed for financial-services firms.
Uses Amazon' s EC2 and Amazon53 for the trarrscoding and storage of
its library of streaming video content Alma uses AWS for other beck-office
and front-office systems.
,
.
.
.
.
,
procedures
s Jet Propulsion NASA center for the robotic exploration
Laboratory of
space
NASA'
Nasdaq QMX Securities-exchange firm
.
(
,
.
.
Provides an-demand streaming Internet
cantenl in several American and
ELM-Wean countries Also provides
flatrale DVD mailings in the US
Media publication pravi.ding °Nine news
coverage
Nelllix
.
Newsweek
PBS ( Public
Broadcasting Service
Finterest
Spiagethr
)
Nonprofit corporation offering television
and online content to American
audiences
Pinboard-style social photo-shalt 1g
wobble
Germain psovitiiiTof TV and orijors
content
Swedish music-streaming service
Sprilily
,
,
,
.
sonline presence incorporates Amazon EC2 Amman
Amazon Relational Database Service and the Amazon CtisuctFront CDN
service.
PB5 Interactive uses AmazonEC2 Amazon 53 and the Amazon
ClourIFront CDN to deliver content to PBS- mobile apps for the Apple
Phone and iPad .
Uses Amazon 53 to stare the photos end videos that its miller%% of users
have uploaded Also uses Amazon EC2 server capacity.
Uses Amazon EC2 Amazon Simple Queue Service_ Amazon CiaudFront
Amazon 51 and Amazon Elastic Block Store to power its online TV- and
video-strearning services.
Spotty created Python-based back-end systems to Interact with its huge
volume at content in Amazon 53_ Inaddition AmazonClaudFmnt delivers
the Spolify application end sclhvare updates to users
Amazon EC2 is used to power Trcketmaster' s Plicemaster application- a
Web-based taut designed to optimize live-oven ticket pricing.
Linilavers eScience program which aims to promote the use of public
data for the benefit or biology and informatics research reties on Amazon
EG2..Amazan RDS andArnazon SR
,
,
.
.
.
,
.
ildretmaster
[
North American e-curnmerce site for
ticket sales and distribution
AnglairCsitch firm providing a variety or
products such as food cleaning and
health and wall-being
inlayer
,
:ibhibriba
.
,
.
,
.
Telecoms & Med a
Strategic goals
Amazon' s extensive Internet peering caching and data-center capabilities are designed to
support several strategic objectives
,
:
distribute and deliver the digital content of Amazon group companies
costeffectively and with high performance.
ª To
distribute anddeliver the digital contentof AWS' customers cost-effectively and
with high performance.
ª To
enable AWS customers torun their own services and applications in thecloud
cost-effectively and reliably.
ª To
"
"
Central to AWS' strategy as a cloud and CDN service provider is its belief that services should
be available on-demand for self-deployment and should be charged according to pay as
you use principles ( see fig 2 The emphasis on scalability means customers can increase
their computing power online storage and content delivery in line with rising demand It also
"
,
,
"
.
)
.
.
,
means
ensuring that customers can reduce their use of those services as demand recedes.
2/7
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Fig
.
2 Principles underpinning AWS' strategy
:
No upfront
Capital expense
=11
Scaling
Compute
Monitoring
Backup
Storage
Work flow
DNS
Load balancing
Security
Database
Networking
CDN
Messaging
Improve agility and
Easily scale
up and down
time-to-market
Source Amazon Web Services
.
Business model
its cloud-computing business AWS operates an international IP-backbone network
that extends to the US Brazil Europe Japan Singapore and Australia AWS' global
each of which has its own
cloudcomputing infrastructure is organized according to nine regions
data-center hub from which services such asAmazon EC2 and Amazon S3 are offered ( see
To support
,
.
,
,
,
,
"
"
,
,
fig 3
.
Fig
.
).
3 AWS regions
:
Number
of availability zones
2011
AWS GovCloud
US .
(
)
EU
freland
Asia Pacific
Tokyo 2011
2007
(
)
rti.art
US East (
I
Sao Paulo
Sao Paulo
)
Asia Pacific
Sydney 2012
2011
:
Northern Virginia ). MOB
US
Northern California 2009
Asia Pacific
Singapore
West (
(
)
2010
:
US West
Oregon 2011
(
)
Source frIfoUria Telecom
:
:
&Media
each of its nine regions into two or more availability zones ( see fig 3 Each
availability zone ( AZ is a distinct location that is designed to withstand the possibility of
failure within neighboring AZs In order to ensure their resiliency all of AWS' AZs operate over
separate tier 1 networks They also use different electricity grids different flood plains and
different seismic zones AZs are made up ofat least one data center.
AWS subdivides
"
"
.
)
.
)
.
,
.
,
.
3/7
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In addition to its regions andAZs AWS operates an international network of
,
locations which support the delivery
"
,
of Amazon'
s
35 edge
"
CloudFront and Route 53 services (
see fig.
An edge location consists of one or more caching servers which enable AWS todeliver its
customers' content closer to end-users In addition to improving traffic performance the use
4)
.
,
.
,
of edge caches enables AWS toreduce theamount of Internet traffic it carries andtherefore
the amount of transit it has tobuy from tier 1 carriers.
Edge Locations
Fig 4 AWS
:
.
Western Europe
Amsterdam the Netherlands ( 2 )
,
Ireland
Frankfurt Germany ( 2 )
London England ( 2 )
Madrid Spain
Dublin
,
,
,
,
Milan Italy
,
Paris France ( 2
Stockholm Sweden
,
)
,
North America
Ashburn VA (2 )
DaIlasiFort Worth TX (
Hayward CA
Jacksonville FL
Los Angeles CA ( 2
Asia Pacific
Hong Kong China
Osaka Japan
Singapore ( 2
Sydney Australia
Tokyo Japan ( 2
,
,
,
2
)
,
,
)
,
,
Miami FL
New York
NY (
3
,
Latin America
Sao Paulo Brazil
.
,
01
,
)
)
)
,
Newark NJ
Palo Alto CA
San Jose CA
Seattle WA
South Bend IN
St Louis MO
.
,
,
,
,
.
,
Note :Some citieshavetwo or more edge locations.
Source Informa Telecom & Media
.
AWS does not publically
say where its edge locations are other than to namethe city in which
they can be found However Informa understands that the majority if not all of them are
deployed within public andprivate peering facilities rather than within local ISP networks.
Google and Akamai on the other hand use data centers to house their edge infrastructure but
also deploy caching servers within local ISP networks.
.
,
,
,
,
,
,
,
transport anddeliver traffic associated withits cloudand content-delivery
In order to
businesses AWS makes use of various public and private Internet-exchange facilities around
the world( see fig 5 Using these facilities enables thecompany topeer directly with other
network operators and exchange Internet traffic with them.
,
.
)
.
4/7
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Fig
.
5 AWS public and private exchange points
:
Public
south America
Ti3rrerriark " NAP do Brasil
PTTIvIETRO Sao Paula
Floral America
CoreSile - Any2 Los Angeles
Equinix Ashburn
Equinix Chic-ago
Equinix Dallas
5quinix Los Angeles
AsiaPacific
Equinix Hang Kong
Equinix Singapore
Equinix Sydney
Equinix Tokyo
PIPE Networks Sydney
Europe the Middle East and Africa
Amsterdarn Internet Exchange
.
Equinix New York
Commercial Internet
Exchange DE-OIX
Equinix Paris
Spain Internet Exchange E6raKiri4.
Internet NeutralExchange IMEX
Ireland
France-IX
Landon Internet Exchange LINX
London Network Access Point LONAP
Milan Internet Exchange (MIX
tilelNocl Stockholm
AMS.Gerrnan
Equinix Palo Arta
Equinix an Jose
Equinix Seattle
Equinix Vienna VA
Seattle Internet exchange ( SIX
Telx Atlanta
New York
NAP of the Americas NOTA Miami
New York International Internet
,
)
.
Singapore Internet Exchange
Singapore Open eXchange
(
(
SOX
SOX
)
)
eXchange NYix
Private
South America
Terremark Brazil
TIVIT Sao Paulo
North America
421 West Church St. Jacksonville FL
CoraSite New York
Equinix Ashburn
Equinix Dallas
Equinix Los Angeles
Equinix New York
Equinix Newark
Equinix Palo Alta
Equinix San Jose
Equinix St Louis
Equinix Vienna VA
,
,
Europe the Middle East and Africa
.
Fisher Plaza Seattle
Equinix Paris
ELI Nehvorks ( Global Voice Dublin
InterXtan Amsterdam 5 Schiphol Rijk
InterXian Frankfurt 13
InterXian Stockholm Kista
Servecentric Dublin
TalsailyGroup Amsterdam 2 ( South
East
TelecillyGroup Frankfurt
TarteMark Miami
putleutstrassej
TalsailyGroup London (Sovereign
Sliation South Bend
Westin Building Seattle
House
TelecityGroup Paris Condorcet
Telehause Landon Dooklands West
.
,
AsiaPacific
Equinix Hang Kong
Equinix Singapore
Equinix Sydney
Equinix Tokyo
Global Switch Sinaa pore
TeleparkLiairqa Building Osaka
.
)
)
Union
Source_ Informa Tel scorns
)
& il.fecVe
to using public and private peering facilities to exchange Internet traffic with other
network operators many of these same facilities host AWS' cloud-computing data centers and
edge location servers For example the technology Amazon uses to provide cloud services in its
recently launched Sydney region is hosted by Sydney' s Equinix SYD3 and Global Switch data
centers Before the launch of its Sydney region AWS maintained an edge location in Equinix' s
Sydney facility ( for providing its CloudFront andRoute 53 services ).
In addition
,
.
,
.
,
When deciding where to expand its business andinfrastructure internationally AWS takes a
mixture of factors into account including customer demands andglobal online-consumption
trends For example although AWS had already been providing cloud services to Australian
enterprise customers for several years growing regional demand led the company to launch
a new Sydney region in November 2012 At the time oflaunch AWS had more than 10 ,000
Australian customers Also influencing its decision to launch a new Sydney region was the
growing number ofrequests from international AWS customers serving customers in the
,
,
.
,
,
.
,
.
region.
Results
no single way ofmeasuring the size ofAmazon' s cloud services and CDN business.
study published by Deepfield Networks in April 2012 found that AWS contributes to just
over 1%% ofall consumer Internet traffic in the US This canbe understood asan especially
large figure given that unlike Google Amazon does not typically host large volumes of video
There is
A
.
,
,
,
content.
"
"
In November 2012 AWS announced that the number offiles or objects supported by its S3
online storage service hadreached 1.3 trillion ( see fig 6 As the company noted thisequated
to 142 objects for every person on the planet or 3.3 objects for every star in the galaxy At the
time ofits announcement AWS added that the object count was growing by up to 3.5 billion
objects a day or about 40 ,000 new objects per second.
.
)
.
,
,
.
,
,
5/7
Copyright (Telecom Markets)
No reproduction without authorisation
FRANCE IX GBR
N° and issue date : 130315 - 15/03/2013
Circulation : 5000
Page : 6-7
Frequency : Fortnightly
Size : 51.22 %
TelcomMrkt_130315_13_2.pdf
2237 cm2
Website: http://www.informatm.com/telemmarkets
Fig 6
.
:
Files or' objects' in Amazon S3
1
,400
1
,200
1
,000
1
762
800
.17
,300
600
a
400
255
200
110"W.
13 38 11
2007 2008
2006
2010
2009
2011
Nov-12
Note :Figures refer to end of period.
Source Informs Telecoms & Media
:
However despite its size intraffic terms Amazon'
,
,
s
cloud andCDN businesses stillaccount
for a small share of group revenues ( see fig 7 In 2012 Amazon reported US$2.52 billion in
revenues for its other segment which includes AWS Although this was up over 59%%
yearon-year it amounted to less than 5%% of total revenue.
.
"
)
.
"
.
,
,
Fig 7 Amazon group revenue by
:
.
,
segment
Media includes sale of books music movies video games andconsoles software and digital downloads
Electronics and other general merchandise ( includes saleof other retail goods including computers and digital devices
Other includeskrazon Web Services as well as income from marketing and promotional activities other seller sites
and co-branded credit cards
,
(
,
,
,
.
,
,
)
,
)
70
)
60 "
50 "
US$
(
40 "
30 "
revenue
20 "
Group
10 "
I
2009 2010
2011
2012
Source Intomta Telecoms & Media
:
6/7
Copyright (Telecom Markets)
No reproduction without authorisation
FRANCE IX GBR
N° and issue date : 130315 - 15/03/2013
Circulation : 5000
Page : 6-7
Frequency : Fortnightly
Size : 51.22 %
TelcomMrkt_130315_13_2.pdf
2237 cm2
Website: http://www.informatm.com/telemmarkets
Fig 8 Amazon Internet-infrastructure SWOT
.
:
Strengths
"
Operates an extensive international
network of Internet
peering caching
and data-center capabilities in Europe
,
North and South America and Asia Pacific.
"
,
,
,
Africa.
AWS is one of the leading providers of cloud services
with hundreds of thousands of customers using its
cloud-computing and content-delivery services.
"
The use of availability zones with separate tier1 network
operators andelectricity suppliers helps support the
resilience and reliability of AVVS' cloud-services
"
Data-center andcaching infrastructure is notably lacking
in major emerging markets including Russia India and
Lacks the sort of edge-caching strategy with iSPs being
pursued by other major content providers including
Google Facebook and Netflix.
"
Several separate incidents in 2012 exposed the fallibility
of AWS' cloud platform and backup facilities resulting in
"
,
,
.
,
negative publicity for
the company.
business.
Threats
Opporturuties
"
Size and extensive customer base puts it in good shape
to generate confidence in the benefits of cloud-based
"
services.
"
"
Growing competitors include Microsoft andGoogle
which has launched its own cloud-based and CDN
service portfolio.
Sucressful launch of Brazilian data-center operations
and caching capabilities can be replicated in other
"
emerging markets.
Potential to develop newcommercial and technological
partnerships with local access providers for online
"
Danger that AWS could experience a loss of confidence
in its cloud-service capabilities andcould evenlose
customers in the event of failures of its cloud platform.
In emerging markets AWS risks falling behind other
leading providers in the cloud-services industry.
,
content delivery.
Source informa Telecoms & Media
:
Conclusions
and recommendations
Conclusions
growth of AWS' cloud and content-delivery businesses will coincide with
the continued expansion of the company' s data-center peering and caching
infrastructure Similarly the amount of Internet traffic AWS handles will also increase.
ª Although AWS will continue to account for a small proportion ofAmazon' s group
revenue income from thesale of cloud and content-delivery services will grow in
absolute terms Despite growing competition AWS should remain one ofthe largest
cloud-service providers for at least the next five years.
ª AWS
will continue togrow as the main cloud-service partner andcontent-delivery
provider for other Amazon businesses including Amazon' s online-commerce business.
As Amazon expands its role as a provider of popular consumer content " including
online video " there is potential for AWS to benefit.
Amazon expands its own online-content business and grows as a provider of online
ª As
video it will need to explore new ways of supporting high-quality and cost-effective
delivery This might involve thedevelopment of new commercial andtechnological
partnerships with local access providers.
ª The
,
.
,
,
.
,
,
,
.
Recommendations
ª In
addition to using Internet exchange points
IXPs
as
part of
its international
Internet-traffic-peering operations Amazon should support the establishment and
development of IXPs in markets where it anticipates potential traffic growth.
,
ª Amazon should explore new partnership opportunities with local access providers
to find new andmore-effective ways of optimizing network resources and
trafficdelivery techniques Partnerships such as these will be especially important in mobile
network environments and in markets with scare network resources.
ª Unlike competitors suchas Google AWS lacks a presence in rapidly expanding
developing markets AWS should therefore establish data-center operations and
caching capabilities in marketssuchas Russia India and Africa to capitalize on
emerging growth opportunities.
ª AWS should leverage its size and extensive customer base to increase confidence in the
benefits of cloud-based services The company should also widely publicize thework
it is doing to boost the resilience and reliability of its cloud platform.
.
,
.
,
.
7/7
Copyright (Telecom Markets)
No reproduction without authorisation
FRANCE IX GBR
08/04/13
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France-IX supports the development of African IXPs
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European internet exchange France-IX is
contributing to the AXIS project, with the goal of
creating an African internet exchange system
consisting of internet exchange points (IXPs) in 33
countries.
The Paris based IX is contributing to the project,
which was launched by the African Union and
implemented by the Internet Society, by providing technical expertise at several business
and technical training sessions on how to setup an IXP.
The move comes as less than a third of African countries own an IXP, and takes into
consideration the positive impact such local infrastructure can have on the development
of the internet.
Africa has been experiencing a boom in the internet sector through subsea cable
connectivity from Europe and Asia, but is now facing the challenge of extending
terrestrial cables to link across the continent. As a result some local African traffic is still
exchanged outside of the region.
The AXIS project aims to develop access to the internet in Africa while enhancing quality
of service and decreasing costs by enabling more local traffic to remain on the continent.
Franck Simon, MD of France-IX, completed an initial training session in Guinea in October
2012 and will return to Conakry from April 8 to April 12 to help establish the first Guinean
internet exchange point.
Simon boasts 15 years of experience in WAN networks and in the development of
internet exchange points. He will share his knowledge with a group consisting of local
operators and internet regulators.
France-IX believes that by establishing national exchange points built on a reliable model,
but adapted to local specifics, Africa will improve access to the internet and generate
cost savings. These benefits will be enabled by keeping local traffic inside the continent
and developing new high quality services.
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Published on 22nd May 2013 by Penny Jones
Cloud Computing
Region
When IX Reach in the UK offered free 100Mb connections into France-IX’s
exchange in Paris in February, France-IX expected a small response. But
more than 15 companies in two weeks accepted the offer and opened up in
the French hub, highlighting the cross-channel demand that is now entering
the market.
Username:
Stephen Wilcox, founder and CTO of IX Reach, said such demand for an
internet exchange was almost unheard of.
Forgotten Password?
The attraction maybe obvious, with the IX Reach offer being a “no
obligation“ deal. And it seemed to pay off – at least for France-IX, which
currently had a clear agenda to get more international traffic stopping off in
France.
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The managing director of the non-profit France-IX, Franck Simon, made no
qualms about the end goal when I spoke to him recently that since
launching as a new breed of neutral point in 2010,. He said the exchange,
which operates out of Telehouse and Interexion data centers in Paris and
the Iliad Datacenter 2 in Ile-de-France and now out Marseille, form the SFR
Netcenter, wants to make France the center of the world – at least in terms
of communications – and he wants to do that fast. (See the full location
guide for France-IX below.)
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“In June 2010 we created this IX point. We only had small exchanges in
France before this. Our idea was to aggregate this entire exchange with
them – this gave us a strong footprint in the beginning,” Simon said. “After
only a few months we had a large footprint deployed – we developed eight
PoPs (Points of Presence) in Paris, a PoP in Marseille, and managed to
become the biggest Internet Exchange France ever made.”
“We managed to aggregate other French exchanges into our PoPs and we
now have 210 members connected to our exchange, and we are going up to
200Gb of traffic. We are now in the mind set to open new PoPs in Paris or
other parts of France.”
While most of its footprint so far is in Paris, Simon believes Marseille will be a
key component of France-IX’s global success. “Marseille is the launch pad for
all the submarine cables coming in from Asia, Africa and the Middle East. And
while Paris has all the technical data centers, most of the managed operators
are actually in Marseille. We are currently growing the number of members
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and traffic to the area. Today we have existing cables but the players are
coming from the Middle East or Africa – these were already using these
cables but they never stopped here before. Now we are doing all we can to
make sure the traffic stops in Marseille.”
Simon is always on the road, meeting with companies in Africa and the
Middle East, listening to calls for cheaper connectivity into Europe. Marseille
is the closest point to Africa and the Middle East where submarine cables
meet and he believes, with most players in these countries more interested
in pushing communications out than getting them in, Marseille will become
an obvious choice. “Why go outside and cross half of the world – it should
be optimized to be as close as possible to the source, and the closet option
is Marseille.”
Simon believes that in the next few months, France-IX will reach critical mass
in Marseille, and could be forced to think about expanding operations in the
region.
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But the market needs to be educated – that is why the IX Reach promotion
was so successful. With 70% of its members currently coming from France,
Simon’s main challenge seems to be around PR. “We expect the ratio of
French to global customers will be 50/50 in a year’s time. But we realise that
if we want to grow and catch more members, we need visibility. This is also
another good aspect of the Marseille PoP – it captures the interest of the
Middle East and Africa, and helps put us on a world stage.”
WHITEPAPERS
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© Copyright DatacenterDynamics 2012
2/2
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N° and issue date : 1801 - 01/05/2013
Circulation : 7000
Page : 6
Frequency : Bimonthly
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SouthernAfrican_1801_6_1.pdf
127 cm2
Website: http://www.wirelesscomms.org
France-IX sponsors Africa internet
French intemet exchange operator
France-IX issponsoring eight probes
to improve the quality and granularity
of insight into African intemet traffic
The data collected by the probes
will enhance the RIPE NCC Atlas
,
6 SOUTHERN
,
expertise to theAfrican Union' s AXIS
project now being implemented by the
Internet Society AXIS aims to create
.
programme which tracks global
realtime connectivity andaccessibility to
the internet Since its launch in 2010
RIPE Atlas says it has deployed more
.
than 2 ,900 active probes around the
world and the number is growing.
France-DC is also providing technical
,
African internet exchange network
with aPs in 33 countries.
France-DC says Africa has
experienced a boom in the intemet
an
AFRICAN WIRELESS COMMUNICATIONS
sector
traffic probes
through subsea cable
France-DC
connectivity from Europe and Asia but
,
now facing the challenge of
terrestrial cables tolink across the
continent Some 99 per cent of African
intemet traffic switches off-continent
causing delays andcosting
USD600m a year AXIS
aims to slash that bill and
is
extending
hasPoPs inParis and
Marseilles the latter being the closest
for African ISPs who want to reach
Europe quickly.
,
.
,
.
RIPE
Atlas has deployed more than
2 ,900 of its internet probes
around the world.
network latency.
May June 2013
1/1
Copyright (Southern African Wireless Communications)
No reproduction without authorisation
FRANCE IX GBR
N° and issue date : 1203 - 01/06/2013
Circulation : 7000
Page : 9
Frequency : Bimonthly
Size : 19.16 %
NAfrWrlC_1203_9_1.pdf
120 cm2
Website: http://www.kadiumpublishing.com/nawc.html
France-IX sponsors
AXIS aimsto create an African
internet exchange network with IXPs
French internet exchange operator
France-IX
is sponsoring eight probes
to improve the quality and
granularity ofinsight into African
countries.
France-IX says Africa has
experienced a boomin the internet
sector through subsea cable
connectivity from Europe and Asia
but is now facing the challenge of
extending terrestrial cables tolink
across the continent.
in 33
internet traffic
The data collected by the probes
will enhance the RIPE NCC Atlas
programme which tracks global
,
connectivity andaccessibility to
the internet Since its launch in 2010
RIPE Atlas says it has deployed more
than 2 ,900 active probes aroundthe
world andthe number is growing.
France-IX is also providing
technical expertise to the African
Union' s AXIS project now being
implemented by the Internet Society.
realtime
.
Internet traffic probes
,
Some 99 per cent of African internet
traffic switches off-continent causing
delays and costing USD600m a year.
AXIS aims to slash that bill and
network latency.
,
France-IX
,
has PoPs in
Paris andMarseilles the
latter being the closest
for African ISPs who
,
want to reach Europe
quickly.
,
RIPE
Atlas has
deployed more than
2
,900
of its internet probes around
the world.
1/1
Copyright (Northern African Wireless Communications)
No reproduction without authorisation
FRANCE IX GBR
06/09/13
SEACOM and France-IX strike African interconnection agreement
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SEACOM and France-IX strike African
interconnection agreement
02 September 2013 | Laura Hedges
Pan-African service provider SEACOM has partnered with French internet exchange
France-IX to deliver peering services to its customers on the continent.
As a reseller of the French exchange, SEACOM hopes the partnership will extend its African
operations at France-IX’s interconnection point in Marseille.
“Partnerships such as this, together with our African and global PoPs, allow SEACOM to provide
innovative solutions that enable our customers to enhance their service offerings,” said Robert
Marston, product manager at SEACOM
“Furthermore, such a combination continues to place SEACOM at the forefront of improving the
internet experience in Africa.”
SEACOM – which owns and operates a high-speed fibre-optic network serving the east and west
coasts of Africa – will now be able to carry its customers to Marseille, and interconnect through
a10Gbps port to France-IX.
The cable operator hopes to provide African operators and service providers with a shorter path to the
CDNs which handle both French and English-speaking content.
“We expect to welcome more and more networks coming from abroad in the following years and we
rely on SEACOM to reinforce the presence of African operators on our infrastructure,” said Solène
Souquet, marketing manager at France-IX.
Most read
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01. Differentiating network services through CDN
In January this year, Bulgarian ISP Evolink also connected to France-IX.
02. EdgeCast and TeliaSonera strike CDN agreement
03. Openreach implements ADVA Ethernet
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Ranking
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Extraction : 04/09/2013 21:18:00
Category : Information Technology & Internet
File : piwi-3-2-17087-20130904-1107251597.pdf
Audience :
More : www.alexa.com/siteinfo/Pcadvisor.co.uk
http://c.moreover.com/click/here.pl?z9722323963&z=1600249692
SEACOM seeks to take the lead in Africa's IP transit market
SEACOM has embarked on
an ambitious effort to
dominate Africa's regional
and global Internet transit
market
by
signing
agreements
with
three
European
Internet
Exchange points.
The partnership with France
IX,
London
Internet
Exchange and Amsterdam
IX means that African
networks will find it easier
and cheaper to buy transit
capacity from SEACOM,
compared to buying directly
in Europe.
Currently,
an
operator
interested in buying global transit is expected to invest in high-end routers, pay for co-location in
either of the exchanges, and then approach a transit provider like SEACOM to provide the capacity.
This agreement eliminates hardware and co-location costs.
"SEACOM is aiming to provide interconnection within Africa and globally through the European
providers; we are extending the connection through our Multi Protocol Label Switching network,"
said Mark Tinka, head of engineering at SEACOM, during the Africa Peering and Interconnection
Forum in Casablanca, Morocco.
Given the low level of content hosted within the continent, most operators peer in either London,
Amsterdam or Marseille, which gave SEACOM the opportunity to bundle services into an attractive
package for fiber-optic service providers in the region.
Copyright Pcadvisor.co.uk - No reproduction without permission
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Article published on the site Pcadvisor.co.uk
Ranking
Popularity
Extraction : 04/09/2013 21:18:00
Category : Information Technology & Internet
File : piwi-3-2-17087-20130904-1107251597.pdf
Audience :
More : www.alexa.com/siteinfo/Pcadvisor.co.uk
http://c.moreover.com/click/here.pl?z9722323963&z=1600249692
SEACOM has also entered into partnerships with South Africa based NAPAfrica, an independent
IXP that is currently exchanging 2.5G bps capacity.
"We feel there is a market for international peering through our network and if there is a cheaper
option for operators to exchange content within Africa, we will do all we can to facilitate that," added
Tinka, when asked if this is the solution to Africa's interconnection challenges.
The IXPs working with SEACOM have been involved in sponsorship and training of technical teams
in Africa.
France IX is the latest entrant and has been involved in training Francophone African countries to
set up IXPs.
Eventually, France IX hopes to make Marseille an attractive peering destination for global transit.
"Out of the 17 fiber optic cables in North Africa, only Tunisia and Algeria are interconnected, all the
others meet at the exchange point in Marseille," said Moez ChakChouk, one of the founders at
Tunisia IXP, while giving his keynote speech at the peering forum.
For network operators seeking to reduce costs of global transit, SEACOM is hoping to bring the
solutions closer, through their Points of Presence (PoP) and data center situated in various countries
in Eastern and Southern Africa.
Copyright Pcadvisor.co.uk - No reproduction without permission
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36 cm2
Website: http://www.alaincharles.com
France-IX and Seacom to interconnect African firms
HAS ENTERED into a partnership with Internet exchange
point operator France-IX to provide peering services to Seacom' s
African customers to help the pan-African service provider to
achieve the goal of extending African operators and service
providers' networks to reachinternational peers and content at an
interconnection point in Marseille France We expect to welcome
more and more networks coming fromabroad in the following
years and werely on Seacom to reinforce the presence of African
operators on our infrastructure said SoleneSouquet marketing
manager at France-IX.
SEACOM
,
"
,
;
"
,
1/1
Copyright (Communications Africa)
No reproduction without authorisation
,
FRANCE IX GBR