Founded in 1945, Stewart’s Shops is an employee and family-­‐
owned convenience store chain based in Saratoga Springs, NY. •  Stewart’s is known for offering milk, ice cream, coffee, food to go, gasoline, and other convenience items. •  Today there are 324 Stewart’s Shops located in over 30 counIes across upstate New York and southern Vermont. Total amount of yearly money spent on specialty coffee in the U.S. = 18 billion •  Total percentage of coffee drinkers who have a cup within the first hour of waking up = 68% •  Total number of U.S. daily coffee drinkers = 100 million •  Total amount of cups of coffee (9 ounces) a coffee drinker consumes daily = 3 Store 404 on Rt 11 (Near Dairy Queen) 315-­‐386-­‐2648 Check 1: 1000 paper cups per week 10 refills per week •  Store 119 on Main St (Near Price Chopper) Check 1: 796 paper cups per week 62 refills per week Prices: $35 for box of 1000 paper cups (3.5 cents per cup) $1.29 small (12 oz) $1.75 medium (20 oz) $1.99 large (24 oz) •  Stewart’s refillable mugs vary by style and price ($4-­‐$7) •  These are rarely purchased -­‐ 1 or 2 per month •  Stewart’s refillable mug (first fill is free; each addiDonal fill saves 10 cents) •  Refills are $1.20 Not just on Stewart’s cups, you can bring your own cup •  Easier to just buy a disposable cup and throw it away •  In a rush, might not remember to bring a reusable mug •  Might not know there is a refill discount •  The refill discount is only clearly adverIsed on the website. •  In stores, they have an ad on display showing Stewart’s vs. Nice N Easy prices, but nothing about paper vs. refills. •  Only adverIsement of discount we found was on the refillable mugs, but those are below eye level and out of plain sight if you are already at the counter pouring coffee. -­‐Stewart’s pays very li_le for paper cups but the price the customer pays is much higher, so they would not make as much by selling more refills. -­‐Lack of space for signage -­‐May think other signs are priority -­‐No orders from owners for individual stores to put up the signs Gather data from Canton Stewart’s shops •  AdverIse the savings that customers can receive via poster board hanging in the stores. •  Gather data acer the adverIsement has been publicized in the store. Store 404 on Rt 11 (Near Dairy Queen) 315-­‐386-­‐2648 Check 2: 922 paper cups per week 21 refills per week •  Store 119 on Main St (Near Price Chopper) Check 2: 876 paper cups per week 116 refills per week Our ad doubled the number of refills that people got throughout the week. This shows that our ad did have some affect on people’s coffee buying habits. However, compared to the number of paper cups, this number is sIll not a significant difference. This shows that there are other reasons why people do not purchase refills, such as not remembering to bring their reusable travel mugs. Earth Day & G3 UAlbany students get a behind-­‐the-­‐scenes look at one Stewart’s shops, as well their plant, as part of an exciIng assignment. UAlbany Stewart’s Shops takes part in the Town of Greenfield adopt a roadside program. Adopt A Highway 1. 
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Elite Venture Media. "Stewart's Shops." Stewart's Shops -­‐ An Employee and Family-­‐owned Convenience Store Chain Based in Saratoga Springs, NY Known for Milk, Ice Cream, Coffee, Food to Go, Gasoline, and More. Stewart's Shops, n.d. Web. 29 Apr. 2013. DD IP Holder LLC. "About Us." DunkinDonuts.com. American Express, n.d. Web. 29 Apr. 2013. Live Science, Coffee 4 Dummies, Coffee Research. "Coffee Drinking StaIsIcs." StaDsDc Brain RSS. StaIsIc Brain, 21 July 2012. Web. 29 Apr. 2013. <h_p://www.staIsIcbrain.com/coffee-­‐drinking-­‐staIsIcs/>. MacDougal, John. "Join the ConversaIon!" Nice N Easy. 2013 Nice N Easy., n.d. Web. 30 Apr. 2013. h_p://www.easybib.com/cite/view/.