In a world of fragmenting media, everyone still has a letterbox.
CIRCULATIONS
AUDIT BOARD
Your offer, delivered by AUSTRALIA POST into almost 3.7 million Sydney, Melbourne, Brisbane, Adelaide and Perth homes
for around 1 cent a household. Supported by digital, we are the only channel if you are serious about response.
Making the right pitch to the right audience pays
Your media spend
goes further with
Letterbox Deals
Unaddressed mail is a numbers game. We make sure the numbers are stacked in your favour by using Australia Post
for distribution. This means Letterbox Deals successfully reaches more households than any other media in Sydney,
Melbourne, Brisbane, Adelaide, and Perth.
Our readers are middle Australia.
Letterbox Deals is not only the largest reach metro media in Australia, it is also one of the most
effective and, at $14 per thousand, one of the most affordable. In a fragmenting media market,
Letterbox Deals enjoys consistent support from advertisers large and small who monitor results
and know that if the offer and product is compelling, Letterbox Deals will deliver strong ROI from
their ad spend.
Reach
Sex
Age
Income
Male
14-24
$45K–70K
54+
$70K+
72% of our readers earn over $45,000, and 73% are aged 25-54. They are married, have a couple of kids, and are on
the lookout for value. Using Australia Post means that our catalogue is accurately delivered with the regular mail during the
week. This also means it is not rolled up and lost in a bunch of large retail catalogues delivered on the weekend. It stands
out amongst the regular mail.
Most importantly, our handy format allows recipients the ability to flick through the catalogue from the letterbox to the
household so we can catch their eye early – no envelope to rip open or plastic wrap to fight through.
12%
Cost
The cost of a campaign is $14 per thousand for Sydney, Melbourne and Brisbane, $15 for
Adelaide and Perth. This equates to less than 1.5 cents per household reached.
Distribution
Letterbox Deals is delivered by Australia Post so our catalogue is
taken into the home with the regular mail. This significantly improves
response over all other letterbox delivery methods.
Your Offer in
Letterbox Deals
Melbourne
1,000,000
homes
Brisbane
650,000
homes
Adelaide
350,000
homes
Perth
500,000
homes
Auckland
330,000
homes
15%
32%
29%
40%
31%
71%
42%
28%
Female
Letterbox Deals’ unaddressed print catalogue reaches more Sydney, Melbourne, Brisbane,
Adelaide and Perth metro homes than any other media in the market.
Sydney
1,200,000
homes
Our Audience
40-54
25-39
<$45K
What does the research say? Good question.
Our research tells us in over 80% of cases, Letterbox Deals
reaches the intended target – the decision maker when it
comes to household purchases. Our recipients feel they are
worse off financially than last year and are actively looking for
value and offers to make their household budgets stretch as
far as possible.*
Testimonials
Independent Curtains
Domino’s Pizza
Consumer Preference for Advertising Material
WHO MAKES MOST OF THE
PURCHASE DECISIONS IN YOUR HOUSEHOLD?
Myself
VOUCHERS AND SPECIAL OFFERS
ARE REGULARLY USED
Always
75.4%
21.9%
Actively Look
75
39.3%
%
14.2%
27.2%
Both
OFF
CUSTOM MADE
CURTAINS FROM $200
46.0%
Sometimes Look
INDEPENDENT CURTAINS
SAVE UP TO
36.0%
My Spouse
/Partner
Traditional From
Large Pizza $
or Pasta in a box
Just add $8 Per Order for delivery.
we’ve put a lot of
s
thought into thi
ber
tasty little num
and a hefty amount
TWO-FIFTHS ACTIVELY LOOK FOR
DISCOUNT VOUCHERS
of Meatballs &
streaky bacon too.
B U Y D I R E C T F R O M T H E M A N U FA C T U R E R A N D $ AV E
WHAT WE OFFER
 FREE MOBILE DECORATOR SERVICE TO
YOUR HOME
 SHOWROOMS AT WETHERILL PARK AND
KOGARAH
 WIDE RANGE OF FABRICS AND TRACKS
 25 YEARS EXPERIENCE ACROSS SYDNEY
WHAT WE DO
 CUSTOM MADE CURTAINS. SWAG AND TAILS,
PELMETS AND UPHOLSTERY.
 BEDSPREADS, BEDHEADS, CUSHIONS,
WALLPAPER,LAMPSHADES AND TRIMMINGS
 FULL INSTALLATION SERVICE
CALL FOR A
FRE E MEASU RE
AND QUOTE ON
9756 2900
Our latest creation:
Meatball & Rasher Bacon
for just an extra $2.95
Oven Baked
Sandwich
Available 11am to 4pm
Minimum delivery order $20 including delivery charge.
Not valid on Good Choice Range. Valid until 30/05/10.
Any 2 for $6
14.6%
4.2%
cash and credit card payments accepted
1300 366 466 Local call cost
*50 cents for extra cheese on oven baked sandwiches. $2.95 surcharge applies: for Puff pizzas, half ‘n’ half pizzas; “The Edge” and “Cheese Burst”
pizzas; Gluten free pizzas; each additional topping. No half ‘n’ half or substitute toppings allowed with classic value range pizzas. Big Taste $2.95
more than Traditional pizzas. All offers not valid with any other coupon or offer. Additional 10% surcharge applies on public holidays. Drivers only
carry $20 in change. Minimum delivery order $20 including delivery charge. Only available at selected stores. Prices include GST.
AUS0313
* Figures based on Core Data Research of Letterbox Deals member database, March 2011, N=698
0
10
20
30
40
50
PERCENTAGE
60
70
80
0
5
10
Minimum delivery order $20 including delivery charge.
Not valid on Good Choice Range. Valid until 30/05/10.
Just add $8 Per Order for delivery.
Don’t Look
Never
Just add $8 Per Order for delivery.
15
20
25
30
35
PERCENTAGE
Judge us by the companies we keep.
40
0
10
20
30
40
50
SC004 – IND CURTAINS - 200x130h - ALTERNATE.indd 1
27/09/11 5:40 PM
Pick any 2 items: 1.25L Drink, Garlic Bread,
Cheesy Garlic Bread, Choc Lava Cake or
Sticky Date Pudding
Just add $8 Per Order for delivery.
Minimum delivery order $20 including delivery charge.
Not valid on Good Choice Range. Valid until 30/05/10.
*
.90
Each
From
UNLIMITED
BROADBAND
Pick up
6.95
$ .95
8
$ .95
5
$ .00
6
$
*
Each
Pick up
That’ll make your
money go further.
QUOTE OFFER-CODE: 27036
From
Each
Pick up
Each
Pick up
*
with pizza
purchase
QUOTE OFFER-CODE: 56838
31/3/10 1:31:30 PM
WIFI
MODEM
INCLUDED
ERS)
▼
(NEW CUSTOM
99
$
†*
NO
CONNECTION
FEE
▼
UNLIMITED
BROADBAND &
UNLIMITED^ CALLS
WITHIN AUSTRALIA.
FOR THE FIRST 6 MONTHS
OF A 24-MONTH CONTRACT
Call 1800 028 042
Visit optus.com.au/fusion or your nearest Optus ‘yes’ Shop.
*
QUOTE OFFER-CODE: 25566
AUS0313 Streaky Bacon Letterbox Deals.indd 1
WAS
NOW
*
QUOTE OFFER-CODE: 35894
From
UNLIMITED^
STANDARD
CALLS WITHIN
AUSTRALIA
H
Off LAS URR
er T D Y,
end AY
s A S!
pri
l 24
.
~
~
VALID EVERY TUESDAY.
NO OFFER-CODE REQUIRED.
Hawaiian, Ham & Cheese, Toni Pepperoni,
Beef & Onion, Margarita, Veg Trio, Simply Cheese
Minimum delivery order $20 including delivery charge.
Not valid on Good Choice Range. Valid until 30/05/10.
10.7%
3.5%
Large Value Range Pizzas:
Just add $8 Per Order for delivery.
www.independentcurtains.com.au
5
Minimum delivery order $20 including delivery charge.
Not valid on Good Choice Range. Valid until 30/05/10.
Traditional
Large Pizzas
New!
6.9%
Other
Optus
Min. Cost = $2,925.95 (24 months). ~Unthrottled up to 30GB, then speed limited to 256kbps.
†
Some customers on the Optus Cable network will be supplied with equipment which requires mains and power backup. Please let us know if you are a customer with a serious illness or life threatening condition, if you require
disability services, if you have a back-to-base home alarm system or if you require an uninterrupted telephone line. This equipment will remain the property of Optus, may be rented by you and Optus has the right to recover the
equipment or charge you if it is not returned if you cancel the service.
Important information: *A $30 credit will be applied to your bill for 6 consecutive months then the monthly charge will revert back to $129 for the remainder of the contract period. If the monthly credit does not appear on your first bill, it will appear
on the subsequent 6 bills. If you change plan you will no longer be eligible to receive the $30 credit. Availability: Offer only available to new residential, credit-approved Optus Broadband and Home Phone customers who connect all relevant services
in the same name and service address to the Optus Direct or Optus Cable networks for a minimum term of 24 months on the ‘yes’ Fusion $129 plan. Optus Cable Broadband is only available to selected homes in Sydney, Melbourne and Brisbane.
Optus services are not available in all areas or in NT and TAS. For technical and commercial reasons, not all homes can receive Optus services. See www.optus.com.au/coverage for details. Optus ‘yes’ Fusion $129 plan: includes unlimited standard
local and national calls, and calls to any Australian GSM mobile. †Minimum total cost includes payment by direct debit, $9.95 modem delivery fee and 6 x $30 credit. Cancellation fees apply. ▼New Optus Broadband customers pay no connection
fee and receive connection and home WiFi modem but must remain connected to this plan for three consecutive months or a $140 modem hardware fee applies. Offer cannot be combined with other offers or rewards. ^Home Phone unlimited call
offer: Service cannot be used for commercial purposes. Optus Local and Long Distance Fair Go™ policy applies. Included value excludes some call types (including calls to satellite phones and remium), and expires at the end of each month and is
not refundable or transferable. Normal plan rates apply to calls and services that are not part of the included value. ~Data allowance: Usage is counted in increments and includes uploads and downloads. 1GB = 1000MB. Information correct as at
OPTUS9856
17 March 2010. Offer ends 24 April 2010, unless extended or withdrawn earlier. For full terms and conditions visit www.optus.com.au/fusion. SingTel Optus Pty Limited ABN 90 052 833 208.
185022_OPT9856_130x200_$129_SYD.indd 1
24/3/10 11:46:20 AM
PERCENTAGE
“Put simply, Letterbox Deals is the best advertising
channel Independent Curtains has ever used. We first
trialed this product in 2011 in Sydney and had over
70 calls in just the first 4 days. The ROI over the 4
week campaign was immense at 6 times the cost of
the advertisement. Since the trial these numbers have
tracked further upwards. Independent Curtains has now
negotiated a long term deal with exclusivity to ensure our
competitors are unable to utilise this great advertising
medium. What was refreshing is that the Letterbox Deals
staff followed up and seemed to really care about my
business and results. Choosing the right media has
always been difficult – I am thrilled that I stumbled across
Letterbox Deals as I can now underpin every campaign
with a low cost, high response, mass reach media.”
Manuel Schembri | CEO | Independent Curtains
“Domino’s Pizza has been advertising with Letterbox Deals
since 2009 in all markets. This medium provides excellent
exposure for our brand with a strong penetration across our
network of stores. The team at Letterbox Deals have been
easy to work with and accommodating of our needs. As
well as the Australia Post delivered material, the campaigns
have also been supported by Letterbox Deals advertising on
radio, online and email, which has helped to further increase
our exposure to our customers. Domino’s Pizza in Sydney
have found the Letterbox Deals campaign to be an effective
part of our broader marketing strategy in supporting our new
and exciting product innovations.”
Ian Taunton | State Manager | Domino’s Pizza
“Letterbox Deals delivered a good response rate for our
Telco client and far exceeded our expectation. It continues
to be one of the fastest growing and cost effective media
for MPG. Letterbox Deals offers us the space to give the
consumer Deals.”
Praful Desai | Head of Direct | MPG Australia
“We get 3-4 times
the response rates
with Australia Post
over walker models”
- Peter Dimitri, Owner, Pure Dry
Carpet Cleaning and DM veteran
of over 15 years
Talk to our sales team on 02 9518 4044 or 03 9329 1065
2012 Price List
2012 Calendar
Casual Listing Prices*
February
DELIVERED
DUE DATE
REACH
August
DELIVERED
DUE DATE
REACH
Auckland
Melbourne
Adelaide
Perth
Brisbane
Sydney
AucklandTBC Melbourne
20 Aug Adelaide
20 Aug Perth
20 Aug Brisbane
20 Aug Sydney
20 Aug Sydney $14 CPM + GST
Melbourne $14 CPM + GST
Brisbane $14 CPM + GST
Adelaide
$15 CPM + GST
Perth
$15 CPM + GST
Auckland$17.5 CPM + GST
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Business & Auckland
Call us
CATALOGUE
ARTWORK
27 Feb 20 Feb 20 Feb 20 Feb 20 Feb 20 Feb 30 Jan
27 Jan
20 Jan
20 Jan
27 Jan
27 Jan
CATALOGUE
330,000 Homes
1,000,000 Homes
350,000 Homes
500,000 Homes
650,000 Homes
1,200,000 Homes
CATALOGUE
ARTWORK
CATALOGUE
TBC
27 July
26 July
20 July
27 July
27 July
330,000 Homes
1,000,000 Homes
350,000 Homes
500,000 Homes
650,000 Homes
1,200,000 Home
April
October
All prices are $14 per thousand except Adelaide &
Perth, which is $15 per thousand for freight.
Auckland
Melbourne
Adelaide
Perth
Brisbane
Sydney
AucklandTBC Melbourne
15 Oct Adelaide
15 Oct Perth
15 Oct Brisbane
15 Oct Sydney
15 Oct Contact
June
December
AucklandTBC Melbourne
18 Jun Adelaide
18 Jun Perth
18 Jun Brisbane
18 Jun Sydney
18 Jun AucklandTBC Melbourne
3 Dec
Adelaide
3 Dec
Perth
3 Dec
Brisbane
3 Dec Sydney
3 Dec
Please contact us to make multi-market and
multi-campaign bookings.
* NOTE:
Exclusivity can be negotiated
^ NOTE:
For Sydney, Brisbane & Business02 9518 4044
For Melbourne, Adelaide & Perth03 9329 1065
For Auckland
09 889 8843
Web
www.letterboxdeals.com.au
Email
[email protected]
30 Apr 23 Apr 23 Apr 23 Apr 23 Apr 23 Apr 2 Apr
28 Mar
26 Mar
22 Mar
28 Mar
28 Mar
TBC
25 May
22 May
18 May
25 May
25 May
330,000 Homes
1,000,000 Homes
350,000 Homes
500,000 Homes
650,000 Homes
1,200,000 Homes
330,000 Homes
1,000,000 Homes
350,000 Homes
500,000 Homes
650,000 Homes
1,200,000 Homes
TBC
21 Sep
20 Sep
17 Sep
21 Sep
21 Sep
TBC
9 Nov
9 Nov
5 Nov
9 Nov
9 Nov
330,000 Homes
1,000,000 Homes
350,000 Homes
500,000 Homes
650,000 Homes
1,200,000 Homes
330,000 Homes
1,000,000 Homes
350,000 Homes
500,000 Homes
650,000 Homes
1,200,000 Homes
We are 100% delivered by AUSTRALIA POST
We’re direct marketeers
The paper we use is GREEN
We are CAB certified
AUSTRALIA POST, the only way to guarantee
delivery into Australian homes.
ADMA is Australia’s principal body for information
based marketing. Formed in 1966, ADMA has
evolved to become the nation’s pre-eminent
marketing association representing over 500
member organisations.
PEFC is the world’s largest forest certification
organisation.
Since 1957, the CAB has been providing
CIRCULATIONS
PEFC promotes sustainable forest management
– environmentally, socially beneficial and
economically viable management of forests
for present and future generations – through
independent third party forest certification.
verified distribution data, delivering credibility
to the media industry. A Print Distribution audit
verifies the average net distribution per issue
of a publication in a defined audit period.
Australia Post is committed to providing
high-quality mail and parcel services to all
Australians.
Letterbox Deals are members and Direct
Marketing Code Compliant.
PEFC/xx-xx-xx
The paper used in printing Letterbox Deals is
PEFC certified.
AUDIT
BOARD
advertisers,
marketers and media buyers with