PRODUCTION
PRODUCT
BUSINESS ENGLISH II
May 7, 2015
Ivana Jurković, lecturer
OVERVIEW
PRODUCT & PRODUCTION
- product types
- describing products
- vocabulary
- definitions
- synonyms
- antonyms
- life cycle of a new product
- vocabulary
- definitions
- word formation (verb  noun)
- reading – Message machine creates a buzz
PRODUCTS
“It is not the employer who pays wages; he only
handles the money. It is the product that pays
wages.”
- Henry Ford, American industrialist -
1 - DESCRIBING PRODUCTS
Attractive
 Economical
 Expensive
 Fashionable
 Reliable
 Comfortable
 Practical
 Useful
 High-quality
 Best-selling
 Successful

Explain the meaning
of the words
 Provide synonyms
 Name words with
opposite meanings
 Which words can form
antonyms by adding a
prefix (e.g. adequate
# inadequate

ATTRACTIVE
DEFINITION: having qualities
or features which arouse interest
 SYNONYMS: appealing, interesting
 ANTONYMS: plain-featured, unappealing
 ANTONYM FORMED BY ADDING A PREFIX:
unattractive

ECONOMICAL
DEFINITION: giving good value or return in
relation to the money, time, or effort expended
 SYNONYMS: reasonably priced, bargain,
inexpensive
 ANTONYMS: wasteful of money / resources
 ANTONYM FORMED BY ADDING A PREFIX:
uneconomical

EXPENSIVE
DEFINITION: costing a lot of money
 SYNONYMS: costly, high-priced
 ANTONYM: cheap
 ANTONYM FORMED BY ADDING A PREFIX:
inexpensive

FASHIONABLE
DEFINITION: characteristic of, influenced by,
or representing a current popular style
 SYNONYMS: popular, modern, trendsetting
 ANTONYM: old-fashioned
 ANTONYM FORMED BY ADDING A PREFIX:
unfashionable

RELIABLE
DEFINITION: consistently good in quality
 SYNONYM: dependable
 ANTONYM: inconsistent, undependable
 ANTONYM FORMED BY ADDING A PREFIX:
unreliable

COMFORTABLE
DEFINITION: (especially
of clothes or furnishings) providing
physical ease and relaxation
 SYNONYM: cosy, pleasant
 ANTONYM: unpleasant
 ANTONYM FORMED BY ADDING A PREFIX:
uncomfortable

PRACTICAL
DEFINITION: suitable for a particular purpose
 SYNONYM: functional, useful
 ANTONYM: useless
 ANTONYM FORMED BY ADDING A PREFIX:
impractical

USEFUL
DEFINITION: able to be used for
a practical purpose or in several ways
 SYNONYM: functional, practical
 ANTONYM: useless
 ANTONYM FORMED BY ADDING A PREFIX: 
HIGH-QUALITY
DEFINITION: of very good quality
 SYNONYM: quality, top quality
 ANTONYM: low-quality
 ANTONYM FORMED BY ADDING A PREFIX: 
BESTSELLING
DEFINITION: selling in greater quantities than
others of same same kind
 SYNONYM: top-selling, very successful, very
popular
 ANTONYM: unsuccessful, unpopular
 ANTONYM FORMED BY ADDING A PREFIX: 
SUCCESSFUL
DEFINITION:
accomplishing a desired aim or result
 SYNONYM: famous, eminent
 ANTONYM: failed, without success
 ANTONYM FORMED BY ADDING A PREFIX:
unsuccessful

2 - LIFE CYCLE OF A NEW PRODUCT (1)
LIFE CYCLE OF A NEW PRODUCT (2)
1.
2.
3.
4.
5.
6.
7.
8.
DESIGN
TEST
MODIFY
MANUFACTURE
PROMOTE
LAUNCH
DISTRIBUTE
DISCONTINUE
 Write down the corresponding nouns
WORD FORMATION
VERB
NOUN
DESIGN
TEST
MODIFY
MANUFACTURE
DESIGN
TEST
MODIFICATION
MANUFACTURING,
MANUFACTURER
PROMOTION
LAUNCH,
LAUNCHING
DISTRIBUTION
DISCONTINUATION
PROMOTE
LAUNCH
DISTRIBUTE
DISCONTINUE
3 – SUCCESSFUL PRODUCTS (1)
Which products do you consider as being
successful?
 What is meant by “successful” in the context of
production and products?
 What makes a product successful?

3 – SUCCESSFUL PRODUCTS (2)
PRODUCT SUCCESS FACTORS:










Quality
Special features
Innovation
Market presence
Price
Value-for-money
Number of sold items (quantity)
Availability
Lack of competiton
...
4 – READING - MESSAGE MACHINE
CREATES A BUZZ (1)


What does the title of the text mean (to create a
buzz)?
Read the text and prepare a short summary.
The text is about...
 In the text we can find the information
about...

3 – READING - MESSAGE MACHINE
CREATES A BUZZ (2)

Group work:
 Check out the underlined words / phrases in
the text and discuss their meaning (definition,
synonyms)
 Do the exercises that follow.
EXAM PREPARATION (ORAL)
Which adjectives may be used for describing
products? Can you name examples of products
that may be described as fashionable / attractive /
high-quality...?
 Which products would you describe as being
successful? Can you name examples?
 What do you know about “BlackBerry” devices?
How have these devices developed over the
years? Which features are important for you in
the selection of your mobile phone / smartphone?

SOURCES
Oxford dictionaries online:
http://www.oxforddictionaries.com/
 Cotton D., Falvey D., Kent S., Market Leader,
Pre-intermediate business English, Course book,
Longman
