Athena
Do Not Track Statement Survey
Alexa Top 100 US Websites Sample
March 2014
© 2014 Athena Privacy LLC
Do Not Track Statement Survey
Do Not Track Statement Survey
On 4 December 2013, 2 January 2014, 3 February 2014 and again on 2 March 2014, Athena surveyed website privacy statements for clauses
referring to “Do Not Track”, based on the top 100 websites in the United States per Alexa (http://www.alexa.com/topsites/countries/US) as of 4
December 2013. In some cases, we explored a website further to search for relevant statements, but we may not have found all statements. For
example, we might have looked in cookie policies or advertising policies as well.
We attempted to identify whether there were statements made that specifically address this requirement from the California Online Privacy
Protection Act:
 22575 (b)(5) Disclose how the operator responds to Web browser “do not track” signals or other mechanisms that provide consumers the
ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over
time and across third-party Web sites or online services, if the operator engages in that collection. 1
 22575 (b)(6) Disclose whether other parties may collect personally identifiable information about an individual consumer’s online activities over
time and across different Web sites when a consumer uses the operator’s Web site or service.
 22575 (b)(7) An operator may satisfy the requirement of paragraph (5) by providing a clear and conspicuous hyperlink in the operator’s privacy
policy to an online location containing a description, including the effects, of any program or protocol the operator follows that offers the
consumer that choice.
The top 100 websites listed by Alexa are an amalgamation of consumer websites, supporting and associated domains, and service providers (e.g.,
email marketers, advertisers, affiliate networks, hosting services). Although the list is US-centric, it includes several non-US websites that are
popular to the US audience. This survey reports on this list, even though there are some anomalies.
This survey is not a review of compliance, but rather is an exploration on the current state of privacy statement disclosures related to the California
rules. It was generally very clear when the websites indicated that they do honor the Do Not Track signals. For websites indicating they do not
honor, recognize, or respond to Do Not Track signals, the disclosures were often less clear as to what they meant. Statements about other parties
collecting personally identifiable information (related to Section 22575 (b)(5)) were significantly complicated and difficult to understand. In many
cases, it was unclear as to whether the website operator considered the collection by other parties to be personally identifiable or not. This is
further complicated by the differing definitions used by the California rules and by the various industry self-regulatory programs.
1
In our 4 December survey, we considered only 22575 (b)(5). We added the other two criteria from January onward.
© 2014 Athena Privacy LLC
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1
Do Not Track Statement Survey
Summary from Top 100 Sites
 100 websites surveyed, with one site (secureserver.net) not accessible, leaving 99 sites in the survey
 67 websites say nothing significant about Do Not Track in their privacy statements
 26 websites say that they do not respond to the Do Not Track signal:
o
linkedin.com
o
wellsfargo.com
o
go.com
o
comcast.net
o
espn.go.com
o
zillow.com
o
cnn.com
o
indeed.com
o
apple.com
o
washingtonpost.com
o
reddit.com
o
reference.com
o
ask.com
o
bleacherreport.com
o
foxnews.com
o
homedepot.com
o
about.com
o
fedex.com
o
bestbuy.com
o
kohls.com
o
cnet.com
o
att.com
o
target.com
o
msn.com
o
microsoft.com
o
bing.com
Mar
67
26
6
Feb
69
23
6
Jan
Dec
78
0
Silent
Say No DNT
15 6
91
50
25
100
Say Yes DNT
150
 6 websites say that they do honor the Do Not Track signal:
o
twitter.com
o
pinterest.com
o
t.co
o
pandora.com (only on iOS and Android platforms)
o
hulu.com
o
dailymail.co.uk
© 2014 Athena Privacy LLC
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2
Do Not Track Statement Survey
Other facts that may be of interest include the following.
 20 websites were generally silent on whether third parties collected personal information from website users.
 1 website (craigslist.com) said that it does not “employ tracking devices for marketing purposes ("cookies", "web beacons," single-pixel gifs).”
 50 websites mentioned industry self-regulatory programs for online advertising related to other party collection.
 5 websites pointed to the Future of Privacy Forum’s www.allaboutdnt.com informational website.
The detailed results of the survey follow.
© 2014 Athena Privacy LLC
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Do Not Track Statement Survey
Detailed Results
The detailed results of the survey are as follows. In some cases, we did not include all words about a topic, but may have limited the reporting to
those that were significantly related to the California disclosure rules.
The rows with gray text are the results from the previous surveys, and provide in cases a historical comparison.
URL
google.com
https://www.google.com/intl/en/polici
es/privacy/
https://www.google.com/intl/en/polici
es/privacy/frameworks/
Date
2014-03-02
2014-03-02
https://www.google.com/settings/ads
2014-03-02
https://support.google.com/ads/answ
er/2662922?hl=en&ref_topic=29410
03
2014-03-02
https://support.google.com/chrome/a
nswer/2790761?hl=en
2014-03-02
facebook.com
https://www.facebook.com/about/priv
acy/your-info
https://www.facebook.com/about/priv
acy/cookies
2014-03-02
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Google is a member of the Network Advertising Initiative (NAI), a cooperative of companies committed to
building responsible advertising policies across the Internet. Using a tool created by the NAI, you can learn more about other adserving companies and opt out from their use of cookies at the NAI website.
Google also adheres to the UK Internet Advertising Bureau Good Practice Principles for Online Behavioural Advertising, the
Australian Best Practice Guideline for Online Behavioural Advertising and IAB Europe’s European Framework for Online
Behavioural Advertising.
DNT. Silent.
Other Party Collection. Google adheres to advertising industry privacy standards. To learn about these standards, including how
you can opt out of interest-based advertising from Google and other participating companies, visit our About Google Ads page. If
you want to permanently opt out of the DoubleClick cookie, you can install the DoubleClick opt out extension.
DNT. Silent.
Other Party Collection. You can opt out of interest-based ads by Google through Ads Settings. When you opt out, you’ll still see
ads but they may not be related to factors such as your interests or demographic details.
In this article
• Where your opt outs will apply
• How to opt out
What opting out doesn’t do
DNT. Do Not Track
Does Chrome provide details of which websites and web services respect Do Not Track requests and how they interpret them?
No. At this time, most web services, including Google's, do not alter their behavior or change their services upon receiving Do Not
Track requests. (Updated October 2012). Learn more about Chrome's other privacy and security features.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Most companies on the web use cookies (or other similar technological tools), including our advertising
and Platform partners. For example, our Platform partners, advertisers or Page administrators may use cookies or similar
technologies when you access their apps, ads, Pages or other content.
....
To learn more about how advertisers generally use cookies and the choices advertisers provide, visit the Network Advertising
Initiative, the Digital Advertising Alliance, the Internet Advertising Bureau (US), or the Internet Advertising Bureau (EU).
youtube.com
© 2014 Athena Privacy LLC
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Do Not Track Statement Survey
URL
https://www.google.com/intl/en/polici
es/privacy/
yahoo.com
http://info.yahoo.com/privacy/us/yah
oo/
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
http://info.yahoo.com/privacy/us/yah
oo/relevantads.html
https://info.yahoo.com/privacy/us/ya
hoo/appenddata/
http://info.yahoo.com/privacy/us/yah
oo/opt_out/targeting/details.html
amazon.com
http://www.amazon.com/gp/help/cust
omer/display.html/ref=footer_privacy/
188-72083379636560?ie=UTF8&nodeId=468496
http://www.amazon.com/b/?&node=5
160028011
2014-03-02
DNT. Silent.
Other Party Collection. Yahoo lets other companies that show advertisements on some of our pages set and access their
cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers
or other companies do not have access to Yahoo's cookies.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
wikipedia.org
http://wikimediafoundation.org/wiki/P
rivacy_policy
ebay.com
http://pages.ebay.com/help/policies/
privacy-policy.html
http://pages.ebay.com/help/account/
cookies-web-beacons.html
© 2014 Athena Privacy LLC
2014-03-02
2014-03-02
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that
appear on our sites directly to your browser. They automatically receive your IP address when this happens. They may also use
cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies
or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party
websites are not covered by our Privacy Notice or this Interest-Based Ads page. Please contact them directly for more information
about their privacy practices.
Advertising Preferences
Amazon offers you choices about receiving interest-based ads from us. You can choose not to receive interest-based ads from
Amazon. You will still see ads but they will not be personalized. Please visit your Advertising Preferences page to learn how to set
this preference.
You can also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the
Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral
Advertising by visiting the opt-out pages on the NAI website and DAA website.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection.
DNT. Silent.
Other Party Collection.
Use of these technologies by authorized third-party service providers
We may work with third-party companies, commonly known as service providers, who are authorized to place third-party cookies,
web beacons, or similar technologies for storing information on our sites or in our services, applications, and tools with our
permission. These service providers help us to provide you with a better, faster, and safer experience.
These service providers may use these technologies to help us deliver our own content and advertising, and compile anonymous
2014-03-02
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Do Not Track Statement Survey
URL
http://pages.ebay.com/help/account/
adchoice.html
linkedin.com
http://www.linkedin.com/legal/privacy
-policy
http://www.linkedin.com/legal/do-nottrack
© 2014 Athena Privacy LLC
Date
2014-03-02
2014-03-02
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
site metrics and analytics. We do not permit any of these service providers to collect any of your personal information on our sites
or in our services, applications, or tools for their own purposes. These service providers are subject to confidentiality agreements
with us and other legal restrictions on their use or collection of any personal information. Third-party cookies are covered by the
third parties' privacy policy.
With the exception of the use of such technologies by our service providers or other authorized third parties, we do not permit any
third-party content on sites (such as item listings, member-to-member communications, classified listings, comments, reviews,
etc.) to include or utilize any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your
personal information. If you believe a listing or other third-party content might be collecting personal information or using tracking
technologies on one of our sites, please report it to [email protected].
Ad networks and exchanges operated by authorized third parties
We may use third parties, such as advertising networks and exchanges, to allow us to serve you advertisements. These third-party
ad networks and exchange providers may use third-party cookies, web beacons, or similar technologies to collect information.
They may also collect your device identifier, IP address, or identifier for advertising (IDFA). The information that these third parties
collect may be used to assist us in providing you with more relevant advertising that we serve on our sites or elsewhere on the
web. Third-party cookies are covered by the third parties' privacy policy.
For more information on third-party advertising-related cookies and how to opt-out of them, please visit one of the following third
party websites http://www.youronlinechoices.eu or http://www.aboutads.info/choices (only available in English).
DNT. Silent.
Other Party Collection. Silent.
DNT. View our California DNT notice
Other Party Collection. Silent.
DNT. California Online Privacy Protection Act Notice.
(1) LinkedIn does not track users, who do not interact with its sharing functionality across the web, and therefore does not use "do
not track" signals.
(2) LinkedIn does not authorize the collection of PII from LinkedIn members on LinkedIn for third party use through advertising
technologies without separate member consent.
To learn more about DNT and LinkedIn's DNT practices, please read on:
On September 27, 2013, California Governor Jerry Brown signed into law A.B. 370, amending the California Online Privacy
Protection Act (CalOPPA) to require website operators such as LinkedIn to disclose: (1) how LinkedIn responds to "Do Not Track
Signals"; and (2) whether third parties collect personally identifiable information (PII) about users when they visit LinkedIn.
Do Not Track
What is Do Not Track? Do Not Track (DNT) is the concept that has been promoted by regulatory authorities, in particular the U.S.
Federal Trade Commission (FTC) for the Internet industry to develop and implement a mechanism for allowing Internet users to
control the tracking of their online activities across websites.
What is a DNT signal? Currently, various browsers - including Internet Explorer, Firefox, and Safari - offer a DNT option that
relies on a technology known as a DNT header, which sends a signal to websites' visited by the browser user about the user's
DNT preference. You can usually access your browser's DNT option in your browser's preferences.
Is there a DNT technology standard? The World Wide Web Consortium (W3C) has been working with industry groups, Internet
browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made on
this issue, progress has been slow, and no standard has been adopted to date. Without a common, industry standard for DNT,
users cannot know how any given company abides by DNT signal they receive from browser headers.
How does LinkedIn respond to the signal? LinkedIn takes privacy and security very seriously, and strive to put our members
first in all aspects of our business. With regard to DNT, LinkedIn currently does not respond to DNT signals in browsers because it
doesn't track individual members across the web with the exception of proactive sharing of articles on LinkedIn (see below).
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Do Not Track Statement Survey
URL
http://www.linkedin.com/legal/cookiepolicy
twitter.com
https://twitter.com/privacy
Date
2014-03-02
2014-03-02
https://support.twitter.com/articles/20
170405
2014-03-02
https://support.twitter.com/articles/20
169453-twitter-supports-do-nottrack#
2014-03-02
bing.com
http://www.microsoft.com/privacystat
ement/en-us/bing/default.aspx
http://www.microsoft.com/privacystat
ement/en-
© 2014 Athena Privacy LLC
2014-03-02
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
What about javascript buttons like "Share on LinkedIn"? As described in our Privacy Policy, javascript buttons ("plugins")
create impressions on LinkedIn's servers when pages with these buttons load in your browser. Because this is a source of
tracking, LinkedIn has taken great care to ensure that our commitment to not follow our members across the web is honored. As
noted in our Privacy Policy, LinkedIn de-personalizes all plugin impressions within 7 days.
Other Party Collection. Does LinkedIn permit third parties to collect personally identifiable information about an individual
consumer's online activities over time and across different Web sites when a consumer uses LinkedIn's site?
As the world's largest professional network, our 100s of millions of members come to LinkedIn to connect with other members, to
find jobs, to be found by other members for any number of professional reasons. LinkedIn is, inherently, a public place, and there
is a lot of personally identifiable information on LinkedIn that is viewable by any visitor. In other words, third parties can find out
about you from the LinkedIn site.
In the DNT context, however, LinkedIn does not authorize the collection of PII from LinkedIn members through advertising
technologies deployed in ads that may appear on LinkedIn without separate consent.
DNT. Silent.
Other Party Collection. Trusted partners like DoubleClick, BlueKai, and Lotame help us serve advertising on and off the LinkedIn
site, and analytics companies like Google Analytics, Quantcast, Nielsen, and ComScore, may also place cookies on your machine.
Please read their privacy policies to ensure that you’re comfortable with the manner in which they use cookies.
DNT. Third-Parties: ... If you prefer, you can turn off tailored ads in your privacy settings so that your account is not matched to
information shared by ad partners for tailoring ads. Learn more about this setting and your additional Do Not Track browser option
here.
Other Party Collection. Third-Parties: Twitter uses a variety of third-party services to help provide our Services, such as hosting
our various blogs and wikis, and to help us understand the use of our Services, such as Google Analytics. These third-party
service providers may collect information sent by your browser as part of a web page request, such as cookies or your IP address.
Third-party ad partners may share information with us, like a browser cookie ID or cryptographic hash of a common account
identifier (such as an email address), to help us measure ad quality and tailor ads. For example, this allows us to display ads about
things you may have already shown interest in. If you prefer, you can turn off tailored ads in your privacy settings so that your
account is not matched to information shared by ad partners for tailoring ads. Learn more about this setting and your additional Do
Not Track browser option here.
DNT. In addition, Twitter supports Do Not Track (DNT). When you have DNT enabled in your browser, Twitter would not receive
browser-related information from our ad partners for tailoring ads. Get more information on DNT, including how to enable it in your
browser.
Other Party Collection. Silent.
DNT. Twitter supports “Do Not Track”
We are committed to providing you with meaningful choices about the information we collect to improve your Twitter experience.
We support DNT for our tailored suggestions and tailored ads. Here’s how:
When you turn on DNT in your browser, we stop collecting the information that allows us to tailor suggestions based on your
recent visits to websites that have integrated our buttons or widgets. We also stop collecting the information that allows us to tailor
ads based on your visits to our ad partners’ websites. Specifically, we stop collecting the unique browser cookie that links your
browser to visits to these websites for tailoring suggestions or ads. For more on how this works, see our privacy policy.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. We also use web beacons to better understand your browsing patterns and compile analytics. These may
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Do Not Track Statement Survey
URL
us/MicrosoftOnlineAdvertising/Defaul
t.aspx
http://www.microsoft.com/privacystat
ement/enus/MicrosoftOnlineAdvertising/defaul
t.aspx?componentid=pspMicrosoftO
nlineAdvertisingOthersModule&View
=description
craigslist.org
http://www.craigslist.org/about/privac
y.policy
pinterest.com
http://about.pinterest.com/privacy/
https://en.help.pinterest.com/entries/
24996501-What-s-this-Do-Not-
© 2014 Athena Privacy LLC
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
include third-party web beacons, which are prohibited from collecting your personal information. We also use identifiers passed to
us by app developers that choose to use our advertising services.
DNT. Browser Controls for “Do Not Track” and Tracking Protection. Some newer browsers have incorporated “Do Not Track”
features. Most of these features, when turned on, send a signal or preference to the web sites you visit indicating that you do not
wish to be tracked. Those sites may continue to engage in activities you might view as tracking even though you have expressed
this preference, depending on the sites’ privacy practices. Because there is not yet a common understanding of how to interpret
the DNT signal, Microsoft does not currently respond to the browser DNT signals on its own websites or online services, or on
third-party websites or online services where Microsoft provides advertisements, content or is otherwise able to collect information.
We continue to work with the online industry to define a common understanding of how to treat DNT signals. In the meantime,
users may continue to opt-out of targeted ads from Microsoft as set forth above.
Internet Explorer (versions 9 and up) have a feature called Tracking Protection that helps prevent the web sites you go to from
automatically sending details about your visit to third-party content providers. When you add a Tracking Protection List, Internet
Explorer will block third-party content, including cookies, from any site that is listed as a site to be blocked. By limiting calls to these
sites, Internet Explorer will limit the information these third-party sites can collect about you. For more information about Tracking
Protection Lists and Do Not Track, please see the Internet Explorer privacy statement or Internet Explorer Help.
Other Party Collection. Advertising Opt-Out Controls. Because cookies may be used for many purposes, users who object to
behaviorally targeted advertising may choose to accept cookies but opt out from that particular use at Your privacy and Microsoft
personalized ads. Companies in the online advertising industry have developed guidelines and programs to help protect users’
privacy, and these industry programs include web pages you can visit to opt out from receiving behaviorally targeted
advertisements from all participating companies (including Microsoft). These pages include:
Digital Advertising Alliance (DAA) Consumer Choice Page: http://www.aboutads.info/choices/
Network Advertising Initiative (NAI) Opt-Out Page: http://www.networkadvertising.org/managing/opt_out.asp
In Europe, you may also visit Your Online Choices: http://www.youronlinechoices.com/
In Canada, for English visit Ad Choices: Digital Advertising Alliance of Canada (DAAC) and for French visit Choix de Pub:
l’Alliance de la publicité numérique du Canada (DAAC)
Individual advertising companies may also offer their own opt-out capabilities plus more advanced advertising choices. For
instance, Microsoft’s advertising preference and opt-out controls are available at Your privacy and Microsoft personalized ads.
Please note that opting out does not mean that you will stop getting ads or see fewer ads; however, if you do opt out, the ads that
you receive will no longer be behaviorally targeted. In addition, opting out does not stop information from being collected.
2014-03-02
DNT. Silent.
Other Party Collection. …
We do not run ads, other than classified ads posted by our users.
We do not share your data with third parties for marketing purposes.
We do not engage in cross-marketing or link-referral programs with other sites.
We do not employ tracking devices for marketing purposes.
We do not send you unsolicited communications for marketing purposes.
We do not engage in affiliate marketing (and prohibit it on CL).
2014-03-02
DNT. Also, we support the Do Not Track browser setting, and you can learn more about how it affects our collection and use of offPinterest data.
Other Party Collection. In addition, some of the information we request may be collected by third party providers on our behalf.
For more information about the providers we use, please see our Help Center
DNT. What’s this “Do Not Track” thing?
Do Not Track (or just DNT) is a preference you can set in your browser to let the sites you visit know that you do not want them
2014-03-02
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Do Not Track Statement Survey
URL
Track-thing-
https://help.pinterest.com/entries/222
05721-Third-party-analyticsproviders-Pinterest-uses
blogspot.com
https://www.google.com/intl/en/polici
es/privacy/
go.com
http://disneyprivacycenter.com/priva
cy-policy/
http://disneyprivacycenter.com/notic
e-to-california-residents/
http://disneyprivacycenter.com/twdcprivacy-controls/online-tracking-andadvertising/
live.com
http://privacy.microsoft.com/enus/default.mspx
http://privacy.microsoft.com/enus/fullnotice.mspx
© 2014 Athena Privacy LLC
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
collecting certain kinds of info about you.
Pinterest totally supports Do Not Track. We think it’s really important that you get to control how your info gets used. That’s why we
give you a number of ways to choose how Pinterest uses your data. And we definitely follow whatever Do Not Track preferences
you have set in your browser.
For all the details, including how to turn on Do Not Track, visit donottrack.us
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Third-party analytics providers Pinterest uses
We use the services of certain providers to help us analyze and improve our services:
On our website and apps, we use Google Analytics. You can opt out of Google Analytics by installing Google's Browser Opt-Out
Add-On.
On our iOS and Android apps, we use Flurry. For more information on Flurry's privacy practices, click here. You can opt out of
Flurry here.
We use a service called Optimizely to run experiments on our site (e.g., testing if you like one design more than another).
Optimizely uses cookies to help us understand how different users are interacting with those experiments. You can opt out of
Optimizely cookies by following the instructions here.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. We collect information through technology, such as cookies, Flash cookies and Web beacons, including when you visit our
sites and applications or use our applications on third-party sites or platforms. Please visit Online Tracking and Advertising for
further information, including Do Not Track and how to disable cookies.
Other Party Collection. We collect information you provide to us when you request products, services or information from us,
register with us, participate in public forums or other activities on our sites and applications, respond to customer surveys, or
otherwise interact with us. Please keep in mind that when you provide information to us on a third-party site or platform (for
example, via our applications), the information you provide may be separately collected by the third-party site or platform. The
information we collect is covered by this privacy policy and the information the third-party site or platform collects is subject to the
third-party site or platform’s privacy practices. Privacy choices you have made on the third-party site or platform will not apply to
our use of the information we have collected directly through our applications.
DNT. Silent.
Other Party Collection. Silent.
DNT. Do Not Track is a standard that is currently under development. As it is not yet finalized, we adhere to the standards set out
in this privacy policy. To learn about Do Not Track, please click here.
Other Party Collection. Advertisers and third parties also may collect information about your activity on our sites and applications
and on third-party sites and applications using tracking technologies. Tracking data collected by these advertisers and third parties
is used to decide which ads you see both on our sites and applications and on third-party sites and applications, but does not
identify you personally and is not associated with your registration account. You may choose not to receive targeted advertising
from many ad networks, data exchanges, marketing analytics and other service providers here. We adhere to the Digital
Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
2014-03-02
2014-03-02
2014-03-02
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Many of our Web sites and online services are supported by advertising.
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Do Not Track Statement Survey
URL
http://www.microsoft.com/privacystat
ement/enus/MicrosoftOnlineAdvertising/Defaul
t.aspx
https://choice.microsoft.com/en-US
espn.go.com
http://disneyprivacycenter.com/priva
cy-policy/
http://disneyprivacycenter.com/notic
e-to-california-residents/
http://disneyprivacycenter.com/twdcprivacy-controls/online-tracking-andadvertising/
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
Most of the online advertisements on Microsoft sites are displayed by Microsoft Advertising. When we display online
advertisements to you, we will place one or more persistent cookies on your computer in order to recognize your computer each
time we display an ad to you. Because we serve advertisements on our own websites as well as those of our advertising and
publisher partners, we are able to compile information over time about the types of pages, content and ads you, or others who are
using your computer, visited or viewed. This information is used for many purposes, for example, it helps us try to ensure that you
do not see the same advertisements over and over again. We also use this information to help select and display targeted
advertisements that we believe may be of interest to you.
You may opt-out of receiving targeted ads from Microsoft Advertising by visiting our opt-out page. For more information
about how Microsoft Advertising collects and uses information, please see the Microsoft Advertising Privacy Supplement.
We also allow third-party ad companies, including other ad networks, to display advertisements on our sites. In some cases, these
third parties may also place cookies on your computer. These companies currently include, but are not limited to: 24/7 Real Media,
aCerno,Inc, AdBlade, AdConion, AdFusion, Advertising.com, AppNexus, Bane Media, Brand.net, CasaleMedia, Collective Media,
Fox Interactive, Interclick, Millennial, PrecisionClick, ROI Media, Social Media, SpecificMedia, TrafficMarketplace, Tribal Fusion,
ValueClick, Yahoo!, YuMe, and Zumobi. These companies may offer you a way to opt-out of ad targeting based on their cookies.
You may find more information by clicking on the company names above and following the links to the Web sites of each
company. Many of them are also members of the Network Advertising Initiative or the Digital Advertising Alliance, which each
provide a simple way to opt-out of ad targeting from participating companies.
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. We collect information through technology, such as cookies, Flash cookies and Web beacons, including when you visit our
sites and applications or use our applications on third-party sites or platforms. Please visit Online Tracking and Advertising for
further information, including Do Not Track and how to disable cookies.
Other Party Collection. We collect information you provide to us when you request products, services or information from us,
register with us, participate in public forums or other activities on our sites and applications, respond to customer surveys, or
otherwise interact with us. Please keep in mind that when you provide information to us on a third-party site or platform (for
example, via our applications), the information you provide may be separately collected by the third-party site or platform. The
information we collect is covered by this privacy policy and the information the third-party site or platform collects is subject to the
third-party site or platform’s privacy practices. Privacy choices you have made on the third-party site or platform will not apply to
our use of the information we have collected directly through our applications.
DNT. Silent.
Other Party Collection. Silent.
DNT. Do Not Track is a standard that is currently under development. As it is not yet finalized, we adhere to the standards set out
in this privacy policy. To learn about Do Not Track, please click here.
Other Party Collection. Advertisers and third parties also may collect information about your activity on our sites and applications
and on third-party sites and applications using tracking technologies. Tracking data collected by these advertisers and third parties
is used to decide which ads you see both on our sites and applications and on third-party sites and applications, but does not
identify you personally and is not associated with your registration account. You may choose not to receive targeted advertising
from many ad networks, data exchanges, marketing analytics and other service providers here. We adhere to the Digital
Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
2014-03-02
2014-03-02
tumblr.com
© 2014 Athena Privacy LLC
Draft for Discussion Purposes Only
10
Do Not Track Statement Survey
URL
http://www.tumblr.com/policy/en/priv
acy
huffingtonpost.com
http://www.huffingtonpost.com/privac
y/
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
DNT. Silent.
Other Party Collection. Some services that we use (including Third Party Services), such as Google Analytics and Yahoo Web
Analytics, use web tags and may also place their own cookies on your browser, and individual blogs on our network may contain
code that places their own cookies. We also run limited-time studies using web tags, sometimes with third parties, to, for example,
measure the effectiveness of our advertising or email. Note that, unless otherwise disclosed, this Privacy Policy covers our use of
cookies only and does not cover the use of cookies by third parties.
2014-03-02
DNT. Silent.
Other Party Collection. In order to provide our readers with free access to our content, we display advertisements on the Site,
many of which are targeted based on information about you. For example, using information collected through cookies, web
beacons, and other sources, we may use demographic data or information about your online activities or interests to display
targeted advertising that may be relevant to your preferences. Through this process, advertisers reach Site visitors who are most
interested in their products, and you see advertising for products or services in which you may be interested. For more information
on how cookies and other technologies work, please see our discussion of cookies and other technologies.
Third-party advertisers and advertising platforms also may serve targeted ads on the Site. For more information, please see our
section on third party advertising. Please remember that the information practices of third-party advertisers or platforms collecting
data on our site are not covered by this privacy policy.
DNT. Silent.
Other Party Collection. Third parties also may use web beacons on the Site to receive auditing, research, and reporting
information, or to understand your interests and select and deliver to you advertisements that are tailored to your interests.
…
For more information, please visit the NAI's website and Adobe Macromedia's site located here.
DNT. Silent.
Other Party Collection. Some of the advertisements you see on the Site are selected and delivered by third parties, such as ad
networks, advertising agencies, advertisers, and audience segment providers. These third parties may collect information about
you and your online activities, either on the Site or on other websites, through cookies, web beacons, and other technologies in an
effort to understand your interests and deliver to you advertisements that are tailored to your interests.
Please remember that the Huffington Post does not have access to, or control over, the information these third parties may collect.
The information practices of these third parties are not covered by this privacy policy.
These third parties may offer you a way to choose not to have your information used for advertising purposes. For example, some
of these companies are members of the Network Advertising Initiative ("NAI"), which provides a single location where you can opt
out of receiving targeted ads from member companies. To opt out, please visit the NAI's website at
http://www.networkadvertising.org/managing/opt_out.asp. For more information about disabling cookies completely, please visit
the "Your choices" section of the privacy policy.
Please note that if you choose to opt out of having your information used to deliver advertisements tailored to your interests, you
will continue to see advertisements on the Site, but these advertisements may not be as relevant to you.
http://www.huffingtonpost.com/privac
y/cookies-and-othertechnologies.html
2014-03-02
http://www.huffingtonpost.com/privac
y/third-party-online-advertising.html
2014-03-02
paypal.com
https://www.paypal.com/webapps/m
pp/ua/privacyfull?country.x=US&locale.x=en_US
cnn.com
http://www.cnn.com/privacy.html
© 2014 Athena Privacy LLC
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. At this time sites on the Turner Network do not recognize automated browser signals regarding tracking mechanisms, which
may include “do not track” instructions. However, you can change your privacy preferences regarding the use of cookies and
similar technologies through your browser. You may set your browser to accept all cookies, block certain cookies, require your
consent before a cookie is placed in your browser, or block all cookies. Blocking all cookies will affect your online experience and
Draft for Discussion Purposes Only
11
Do Not Track Statement Survey
URL
wordpress.com
http://automattic.com/privacy/
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
may prevent you from enjoying the full features offered at Turner Network sites. Please consult the "Help" section of your browser
for more information.
Other Party Collection. We, our third party service providers, advertisers, advertising networks and platforms, agencies, or our
partners also may use cookies to manage and measure the performance of advertisements displayed on or delivered by or
through the Turner Network and/or other networks or sites. This also helps us, our service providers and partners provide more
relevant advertising.
…
We, our third party service providers, advertisers, advertising networks and platforms, agencies or our partners may also use "web
beacons" or clear .gifs, or similar technologies, which are small pieces of code placed on a web page, to monitor the behavior and
collect data about the visitors viewing a web page. For example, web beacons may be used to count the users who visit a web
page or to deliver a cookie to the browser of a visitor viewing that page.
…
We also use the services of reputable third parties to provide us with data collection, reporting, ad response measurement, and
site analytics, as well as to assist with delivery of relevant marketing messages and advertisements. These third parties may view,
edit or set their own cookies. We, our third party service providers, advertisers, advertising networks and platforms, agencies
and/or partners may also place web beacons for these third parties. The use of these technologies by these third parties is subject
to their own privacy policies and is not covered by this privacy statement.
Ad Choices
Our goal at the Turner Network is to provide you with ads that are relevant to you. Advertising enables us to provide the rich
content for which sites on the Turner Network are known. Often our ads are based on the content of pages you are viewing, but we
also provide ads tailored to your interests. Our hope is that by presenting ads tailored to your interests, we will enhance your
experience across the Turner Network's diverse websites.
For example, if you often visit content on the Turner Network about travel, we may use “web beacons” to infer your possible
interest in travel and may deliver an ad to you related to that interest. It's important to understand that these technologies use
anonymous identifiers within the “cookies” stored in your browser. We offer you choices with regard to interest-based ads. To learn
more about interest-based ads and the choices available to you, please visit our AdChoices page.
2014-03-02
DNT. Silent.
Other Party Collection. Ads appearing on any of our websites may be delivered to users by advertising partners, who may set
cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to
compile information about you or others who use your computer. This information allows ad networks to, among other things,
deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by
Automattic and does not cover the use of cookies by any advertisers.
instagram.com
http://instagram.com/about/legal/priv
acy/#
2014-03-02
http://instagram.com/legal/cookies
2014-03-02
DNT. Silent.
Other Party Collection. We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools
collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that
assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so
that it cannot reasonably be used to identify any particular individual User.
DNT. Silent.
Other Party Collection. Third-party cookies may be placed on your device by someone providing a service for Instagram, for
example to help us understand how our service is being used. Third-party cookies may also be placed on your device by our
business partners so that they can use them to advertise products and services to you elsewhere on the Internet.
…
To learn more about the choices that advertisers provide generally for individuals to influence how information about their online
© 2014 Athena Privacy LLC
Draft for Discussion Purposes Only
12
Do Not Track Statement Survey
URL
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
activities over time and across third-party Web sites or online services is collected and used, visit the Network Advertising Initiative
at http://www.networkadvertising.org/managing/opt_out.asp, the Digital Advertising Alliance at http://www.aboutads.info/, or the
European Digital Advertising Alliance at http://youronlinechoices.eu/.
msn.com
http://www.microsoft.com/privacystat
ement/en-us/MSN/default.aspx
2014-03-02
DNT. Silent.
Other Party Collection. We also use web beacons to help deliver cookies and compile analytics. These may include third-party
web beacons, which are prohibited from collecting your personal information.
walmart.com
http://corporate.walmart.com/privacy
-security/walmart-privacy-policy
2014-03-02
DNT. Silent.
Other Party Collection. You may also opt-out of certain online advertising called interest-based advertising. Interest-based ads
are ads that are served to you based on your browsing behavior. The goal is to show you ads more tailored to your interests.
We may use how you browse and shop in order to show you advertisements on our website that are more relevant to your
interests. As an example, if you browse for electronics with us or other sites, we may show you ads for electronics as you browse
our website. Advertisements may relate to Walmart or our advertising partners. We do not disclose personal data about you with
advertising partners to place an ad for them. We only retain data related to the ads for legitimate business purposes.
In addition, we belong to ad networks that may use your browsing history across participating websites to show you interest-based
advertisements on those websites. You may see ads for Walmart on participating websites based on how you browse our website
and those sites. We do not allow the network provider to provide your browsing behavior on our website to other websites.
Learn more about interest-based advertising, including how to opt out. You may opt-out of either interest-based advertising on our
website, or interest-based advertising on other sites, as described above. Other websites you visit may offer their own opt-out
methods as well. If you do opt-out of interest-based advertisements, you may still see advertisements on websites you visit, just
not ads based on your browsing behavior.
DNT. Browser Based Opt Outs
Some internet browsers (e.g. Internet Explorer, Firefox, Chrome) may offer their own opt outs for interest-based advertising. Not all
of the ad networks and ad service providers we partner with recognize these opt outs. To help ensure you do not receive Walmart
interest-based advertising, follow the instructions above to opt out.
Other Party Collection. To opt out of any Walmart interest-based advertising, either on our websites or other sites, click here.
This may also opt you out of interest-based advertising on other sites as well. To learn more about interest-based advertising, visit
the Network Advertising Initiative (NAI) home page. Websites may also offer their own opt out methods for interest-based
advertising.
http://corporate.walmart.com/privacy
-security/notices/about-our-ads
apple.com
http://www.apple.com/privacy/
http://www.apple.com/legal/privacy/c
alifornia-dnt/
© 2014 Athena Privacy LLC
2014-03-02
2014-03-02
2014-03-02
DNT. California Do Not Track Disclosure
Read about Apple’s compliance with California’s new privacy law. Learn more
Other Party Collection. Apple and its partners use cookies and other technologies in mobile advertising services to control the
number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns. If
you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link
on your device: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be
less relevant because they will not be based on your interests. You may still see ads related to the content on a web page or in an
application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect
interest-based advertising from other advertising networks.
DNT. Apple’s California Do Not Track Notice
Apple does not track its customers over time and across third party websites to provide targeted advertising and therefore does not
respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve
you content, which enables them to tailor what they present to you. If you are visiting such sites, Safari allows you to set the DNT
signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked. If you would like to learn
Draft for Discussion Purposes Only
13
Do Not Track Statement Survey
URL
http://www.apple.com/privacy/use-ofcookies/
http://support.apple.com/kb/HT4228
Date
2014-03-02
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
how to set Safari so that websites do not track you, go here: http://support.apple.com/kb/PH11952.
Other Party Collection. Third parties that have content embedded on Apple’s websites such as a social feature or a stock ticker
may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific Apple website
from a certain IP address. Third parties cannot collect any other personally identifiable information from Apple’s websites unless
you provide it to them directly.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
netflix.com
https://signup.netflix.com/PrivacyPoli
cy
2014-03-02
https://signup.netflix.com/cookies
2014-03-02
imgur.com
http://imgur.com/privacy
2014-03-02
DNT. Silent.
Other Party Collection. We may use cookies, web beacons, or other anonymous tracking information to improve our server's
interaction with your computer, and we may partner with third party advertisers who may (themselves or through their partners)
place or recognize a unique cookie on your browser. These cookies enable more customized ads, content or services to be
provided to you. To trigger these cookies, we may pass an encrypted or "hashed" (non-human readable) identifier corresponding
to your email address to a Web advertising partner, who may place a cookie on your computer. No personally identifiable
information is on, or is connected to, these cookies. To opt-out of these cookies, please go to
http://www.privacychoice.org/choose.
We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (none
of which constitutes personally identifiable information) about your visits to this and other Web sites in order to provide
advertisements about goods and services of interest to you. If you would like more information about this practice and to know
your choices about not having this information used by these companies, click here.
aol.com
http://privacy.aol.com/privacy-policy/
2014-03-02
DNT. Silent.
Other Party Collection. AOL’s offerings may include features or functionalities provided by third parties. In the process of
providing such functionalities within AOL Services, your browser may automatically send certain technical information to the third
party provider. The use of these third-party provided features or functionalities is subject to their own privacy policies.
…
© 2014 Athena Privacy LLC
DNT. Silent.
Other Party Collection. Other Websites, Platforms and Applications
The Netflix service may be provided through platforms or contain links to sites operated by third parties whose policies regarding
the handling of information may differ from ours. For example, you may be able to access the Netflix service through platforms
such as PlayStation systems, Microsoft Xbox, Nintendo Wii, Roku Streaming Player, iPad or iPhone and a number of other
Internet connected devices. While we endeavor to associate with reputable companies, Netflix cannot be responsible for the
information handling practices of these other websites and platforms. These websites and platforms have separate and
independent privacy statements, notices and terms of use, which we recommend you read carefully. In addition, you may
encounter third party applications that interact with the Netflix service. To learn more about these, see our Terms of Use
(www.netflix.com/termsofuse).
DNT. Silent.
Other Party Collection. We and our service providers use cookies and other technologies (such as web beacons) for various
reasons. For example, we use cookies and other technologies to make it easy to access our services by remembering you when
you return, to provide and analyze our services, to learn more about our users and their likely interests, and to deliver and tailor
marketing or advertising. We want you to be informed about our use of these technologies, so this notice explains the types of
technologies we use, what they do and your choices regarding their use.
Draft for Discussion Purposes Only
14
Do Not Track Statement Survey
URL
http://privacy.aol.com/advertisingand-privacy/
© 2014 Athena Privacy LLC
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
Display of Advertising
Your AOL information may be used for the presentation of advertisements. AOL may use ad networks to customize and display
advertising on AOL Services. AOL may share certain information about you as a user (such as age, zip code, or other information
we have collected or received) with certain ad network and service providers to help them deliver more relevant content and
advertisements through their networks. You can learn more about advertising displayed on AOL as well as how you can control the
use of your AOL information for such advertising.
DNT. Silent.
Other Party Collection. The following third party advertisers and service providers may use cookies, web beacons, or other
technologies in connection with advertising, content, and services offered through AOL Services and other sites, including
providing analytics services or helping to operate ad networks. The use of cookies, web beacons, or other technologies by AOL
Advertising and other content and ad network providers is subject to the privacy policies of those third parties. Click on the links
below to learn more about their practices and the choices they provide to you. We may update this list of third-party providers from
time to time, so you should review this supplement and the AOL Privacy Policy periodically.
AOL Advertising
Acxiom
Flurry
Google Analytics
Omniture
Scorecard Research
Session M
Taboola
Tapad
AOL and our advertisers may use additional service providers not listed above. Please visit the Network Advertising Initiative and
the Digital Advertising Alliance for additional information about online advertising where many additional third party providers may
be listed.
Consumer Control
While it is not possible to turn off all advertising, you do have the ability with respect to some of these companies to control
whether or not advertising is customized based on your behavior.
You can opt out of receiving targeted ads from AOL Advertising when you browse the web by visiting the Digital Advertising
Alliance’s consumer choice page and selecting AOL Advertising. Please note that your opt-out choice will apply only to the
browser and device you are using when you opt out. You can make your choice apply to any browser and device you use while
signed into AOL by adjusting your AOL Marketing Preferences.
You can learn how to opt-out of receiving targeted ads from AOL Advertising in mobile apps at Mobile Device Choices.
AOL is committed to complying with the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising
and with the Network Advertising Initiative’s Self-Regulatory Code of Conduct. Users can find out more about interest-based
advertising on the websites of these organizations.
In addition, you can use your browser to control your experience. When you clear the cookies in your browser, you may clear the
information used to build a behavioral profile. Depending on the browser you are using, you can also choose to block third party
cookies (such as cookies from ad networks) or browse in a private browsing mode. As new technologies emerge to control your
experience, we may provide additional information or instructions to manage your preferences.
Opt-Out Durability
Many opt outs are based on a cookie set by your browser that prevents the collection of data connected to a unique anonymous
ID. If you opt-out using this method, the opt-out will generally last for 1-5 years. Please note that clearing the cookies in your
browser may cancel the opt-out. In conjunction with the Digital Advertising Alliance, we offer the Cookie Protector, which will
ensure that your opt-out settings persist regardless of clearing your cookies.
Draft for Discussion Purposes Only
15
Do Not Track Statement Survey
URL
http://privacy.aol.com/cookies-webbeacons/
imdb.com
http://www.imdb.com/privacy
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. What About Third-Party Advertisers?
Our site includes third-party advertising and links to other websites. We do not provide any personally identifiable customer
information to these advertisers or third-party websites.
These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology
to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP
address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs),
and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to
or control over cookies or other features that they may use, and the information practices of these advertisers and third-party
websites are not covered by this Privacy Notice. Please contact them directly for more information about their privacy practices. In
addition, the Network Advertising Initiative offers useful information about Internet advertising companies (also called "ad
networks" or "network advertisers"), including information about how to opt-out of their information collection.
IMDb also displays personalized third-party advertising based on personal information about users, such as information you submit
to us about movies you own or have watched. Click here for more information about the personal information that we gather.
Although IMDb does not provide any personal information to advertisers, advertisers (including ad-serving companies) may
assume that users who interact with or click on a personalized advertisement meet their criteria to personalize the ad (for example,
users in the northwestern United States who bought, watched, or browsed for romantic comedies). If you do not want us to use
personal information that we gather to allow third parties to personalize advertisements we display to you, please adjust your
Advertising Preferences.
reddit.com
http://www.reddit.com/help/privacypo
licy
2014-03-02
DNT. California's 'Do Not Track' law
reddit's website does not currently respond to a Do Not Track ("DNT") or similar signal as it awaits the results of efforts by the
policy and legal community to determine the meaning of DNT and the proper way to respond. reddit does not allow other parties to
collect personally identifiable information from users on reddit.
Other Party Collection. We use a tool called Google Analytics to help us understand how users interact with our website. It tells
us aggregate usage and traffic information, such as how the site was accessed, how long visitors stayed, and the number of firsttime visitors to the site. By knowing how people use the site, we can make it better. To learn more about Google Analytics and how
it uses your data, please visit http://www.google.com/analytics/learn/privacy.html.
We partner with Adzerk to show our users third party ads. Some cookies may be placed during the provision of this service
pursuant to Adzerk's privacy policy.
weather.com
http://www.weather.com/common/ho
me/privacy.html
2014-03-02
DNT. Silent.
Other Party Collection. F. Use of Cookies, Web Beacons, and Other Technologies by Advertisers, Ad Networks, Ad
Servers, and Analytics Companies
The Weather Channel works with a variety of advertisers, advertising networks, advertising servers, and analytics companies.
These advertisers, advertising networks, advertising servers, and analytics companies use various technologies, and technologies
from third party companies, to collect data in order to send (or serve) relevant ads to users. These technologies may include the
placement of cookies or web beacons, the use of HTML5 LocalStorage, the use of unique or non-unique non-personal identifiers,
or the use of other technologies on our Services, and these technologies may be used to track user behavior, to track how our
Services are being used, and possibly to serve you more relevant ads. These targeted advertisements may appear on our
Services or other services that you visit. This Privacy policy does not cover the use of various technologies by advertisers,
advertising networks, advertising servers, and analytics companies. These companies may also obtain information from services
© 2014 Athena Privacy LLC
Draft for Discussion Purposes Only
16
Do Not Track Statement Survey
URL
Date
http://www.weather.com/common/ho
me/modules/privacyOptoutp1.html
2014-03-02
http://www.weather.com/common/ho
me/modules/opt_out.html
2014-03-02
yelp.com
http://www.yelp.com/tos/privacy_en_
us_20130910
microsoft.com
http://www.microsoft.com/privacystat
ement/en-us/core/default.aspx
© 2014 Athena Privacy LLC
Significant Statements Made about Do Not Track Signals and Other Party Collection
you use from other companies, including without limitation, other websites, mobile website, mobile downloadable applications, and
downloadable applications, and combine that information with information they obtain through these third party technologies on our
Services. You should be aware that The Weather Channel does not have control over these third party technologies or the
information contained in them. For more information about how DoubleClick, and some of the other ad networks, ad servers,
analytics companies, and third party companies use the information collected by the technologies on our services and about your
option not to accept cookies placed by some of these companies on our Services, please visit the following sites: DoubleClick:
http://www.google.com/doubleclick
Nielsen: http://www.nielsen-netratings.com/privacy/sitecensus.htm
comScore and its affiliate, Scorecard Research: http://www.scorecardresearch.com/Priv.html
http://networkadvertising.org/managing/opt_out.asp
and http://www.aboutads.info/choices
These opt-outs are device specific and may not work on all devices. You should be aware that if you choose to opt out through any
of these sites, this does not opt you out of being served advertising. The ads will just not be targeted to you by any party from
which you have opted out.
You can also opt out of future information collection from our Services by ceasing use of the Service or in the case of an
application, uninstalling the application.
DNT. Silent.
Other Party Collection. We have selected a company, Omniture, that will assist us in better understanding the use of our site.
Omniture will place cookies on your computer upon a visit to our site to collect information on our behalf. If you block third party
cookies in your browser settings, this will not block the cookie that Omniture is setting on our behalf. The information Omniture
collects educates us on such things as search engine referral, navigation around our site, traffic driven by promotional ads,
responses to email, and browsing and purchasing information, and allows us to better serve your interests and provide you with
more personalized product offerings. The Weather Channel does not allow Omniture to collect personally identifiable information
on our site and allows Omniture to use the information it collects only on an aggregate basis. Omniture analyzes the information it
collects on our behalf and returns its analysis to The Weather Channel through a secure web connection.
As a visitor to this site, you have the option to block Omniture from collecting your anonymous information on this site. If you have
previously blocked Omniture from doing this, you have the option to change your selection and allow Omniture to again collect
anonymous web information on this site. If you delete your cookies, you will need to opt-out again. To learn more about the various
levels of privacy and confidentiality you can select with respect to Omniture and to exercise your choice, click here.
DNT. Silent.
Other Party Collection. Please use the links below to select your preferred level of data collection by Omniture on this site.
Please note that this selection applies only to data collected on this site, and not to data that might be collected by Omniture on
any other site. Your status is maintained by placement of an "opt-out cookie" on your computer. If this cookie is removed or
deleted, if you upgrade your browser to a new version or if you visit us from a different computer, you will need to return to this
form to re-select your preference.
Anonymous Visitor: Allow Omniture to collect anonymous information regarding your web actions on The Weather Channel's
websites for use by The Weather Channel. All information is used on an aggregate basis. Click Here
Total Opt-out: Do not allow Omniture to capture data regarding your web actions on The Weather Channel's websites for use by
The Weather Channel. Click Here
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
Draft for Discussion Purposes Only
17
Do Not Track Statement Survey
URL
http://www.microsoft.com/privacystat
ement/ENUS/Core/default.aspx?componentid=
pspCookiesModule&view=Descriptio
n
Date
2014-03-02
http://privacy.microsoft.com/enus/default.mspx
http://privacy.microsoft.com/enus/fullnotice.mspx
2014-03-02
© 2014 Athena Privacy LLC
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
DNT. Browser Controls for “Do Not Track” and Tracking Protection. Some newer browsers have incorporated “Do Not Track”
features. Most of these features, when turned on, send a signal or preference to the web sites you visit indicating that you do not
wish to be tracked. Those sites (or the third party content on those sites) may continue to engage in activities you might view as
tracking even though you have expressed this preference, depending on the sites’ privacy practices. Because there is not yet a
common understanding of how to interpret the DNT signal, Microsoft does not currently respond to the browser DNT signals on its
own websites or online services, or on third-party websites or online services where Microsoft provides advertisements, content or
is otherwise able to collect information. We continue to work with the online industry to define a common understanding of how to
treat DNT signals. In the meantime, users may continue to opt-out of targeted ads from Microsoft as set forth above.
Internet Explorer (versions 9 and up) have a feature called Tracking Protection that helps prevent the web sites you go to from
automatically sending details about your visit to third-party content providers. When you add a Tracking Protection List, Internet
Explorer will block third-party content, including cookies, from any site that is listed as a site to be blocked. By limiting calls to these
sites, Internet Explorer will limit the information these third-party sites can collect about you. For more information about Tracking
Protection Lists and Do Not Track, please see the Internet Explorer Privacy Statement or Internet Explorer Help.
Other Party Collection. In addition to the cookies Microsoft may set when you visit our web sites, third parties may also set
certain cookies on your device when you visit Microsoft sites. In some cases, that is because we have hired the third party to
provide certain services on our behalf, such as site analytics. In other cases, it is because our web pages contain content or ads
from third parties, such as videos, news content or ads delivered by other ad networks. Because your browser connects to those
third parties’ web servers to retrieve that content, those third parties are able to set or read their own cookies on your device and
may collect information about your online activities across websites or online services.
...
Microsoft web pages may contain electronic images known as web beacons - sometimes called single-pixel gifs - that may be
used to help deliver cookies on our sites, let us count users who have visited those pages and deliver co-branded services. We
may include web beacons in our promotional e-mail messages or newsletters to determine whether messages have been opened
and acted upon.
We may also work with other companies that advertise on Microsoft sites to place web beacons on their sites or in their
advertisements to let us develop statistics on how often clicking on an advertisement on a Microsoft site results in a purchase or
other action on the advertiser's site.
Finally, Microsoft sites may contain web beacons from third parties to help us compile aggregated statistics regarding the
effectiveness of our promotional campaigns or other web site operations. These web beacons may allow the third parties to set or
read a cookie on your computer. These companies may collect information about your online activities across websites or online
servers, however, we prohibit third parties from using web beacons on our sites to collect or access your personal information. You
may be able to opt out from data collection or use by these third-party analytics companies by clicking the links for each of the
following analytics providers:
Omniture (Adobe): http://www.d1.sc.omtrdc.net/optout.html
Nielsen:http://www.nielsen-online.com/corp.jsp?section=leg_prs&nav=1#Optoutchoices
Coremetrics: http://www.coremetrics.com/company/privacy.php#optout
Visible Measures: http://corp.visiblemeasures.com/viewer-settings
Google Analytics: http://tools.google.com/dlpage/gaoptout (requires you to install a browser add-on)
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. We also allow third-party ad companies, including other ad networks, to display advertisements on our
sites. In some cases, these third parties may also place cookies on your computer. These companies currently include, but are not
limited to: 24/7 Real Media, aCerno,Inc, AdBlade, AdConion, AdFusion, Advertising.com, AppNexus, Bane Media, Brand.net,
CasaleMedia, Collective Media, Fox Interactive, Interclick, Millennial, PrecisionClick, ROI Media, Social Media, SpecificMedia,
Draft for Discussion Purposes Only
18
Do Not Track Statement Survey
URL
https://choice.microsoft.com/en-US
bankofamerica.com
https://www.bankofamerica.com/priv
acy/privacy-overview.go
https://www.bankofamerica.com/priv
acy/consumer-privacy-notice.go
https://www.bankofamerica.com/priv
acy/online-privacy-notice.go
© 2014 Athena Privacy LLC
Date
2014-03-02
2014-03-02
2014-03-02
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
TrafficMarketplace, Tribal Fusion, ValueClick, Yahoo!, YuMe, and Zumobi. These companies may offer you a way to opt-out of ad
targeting based on their cookies. You may find more information by clicking on the company names above and following the links
to the Web sites of each company. Many of them are also members of the Network Advertising Initiative or the Digital Advertising
Alliance, which each provide a simple way to opt-out of ad targeting from participating companies.
…
Finally, we may work with other companies that advertise on Microsoft sites to place Web beacons on their sites in order to allow
us to develop statistics on how often clicking on an advertisement on a Microsoft site results in a purchase or other action on the
advertiser's site.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Advertising
Bank of America advertises on pages within the Sites (including mobile downloadable apps) as well as on other websites and
mobile apps not affiliated with Bank of America. Information collected by us or our advertising service providers through cookies
and other technologies includes the number of people who look at each of the pages on the Sites, search engine referrals,
browsing patterns within the Sites, and responses to advertisements and promotions on the Sites and on websites and apps where
we advertise.
Advertising on our Sites
Bank of America advertises our products and services, including prescreened offers of credit, on pages within the Sites. These
advertisements may take the form of banner ads, splash ads (ads that appear as you sign on or sign off of your online accounts),
and other formats.
…
Online Behavioral Advertising
We also use advertising service providers to help us determine which of our advertisements are most likely to be of interest to you
using certain Other Information such as web pages visited, search keywords entered, or your activities on our Site. We limit access
and collection of information for specific purposes by advertising service providers.
If you prefer we not use relationship based and/or certain Other Information to provide customized content and advertising you
may opt out of relationship based or online behavioral advertising on our Sites.
…
Advertising on third party sites
Bank of America contracts with advertising companies to advertise our products and services on websites and mobile apps not
affiliated with us. We may use Aggregated and De-identified Data and information provided by you to these third party websites to
select which of our advertisements or offers may appeal to you, display them to you and monitor your responses. Third Party
websites are not subject to Bank of America Privacy Notices. Please visit the individual websites for additional information on their
data and privacy practices and opt-out policies.
Online Behavioral Advertising
Some of our customized ads are behavioral advertising, and may be served using data collected through cookies and other
technologies by third party websites. Cookies placed on our behalf by these companies, do not contain or capture Personal
Information. We limit companies that place our ads from using information for any purpose other than to assist us in our advertising
efforts.
Draft for Discussion Purposes Only
19
Do Not Track Statement Survey
URL
Date
https://www.bankofamerica.com/priv
acy/faq/protecting-information-faq.go
nytimes.com
http://www.nytimes.com/content/help
/rights/privacy/policy/privacypolicy.html
2014-03-02
http://www.nytimes.com/content/help
2014-03-02
© 2014 Athena Privacy LLC
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
Bank of America has adopted the use of the Advertising Options Icon on our behavioral ads (excluding ads appearing on platforms
that do not accept the icon). Anyone receiving a behavioral ad may click on the displayed icon to receive more information and can
opt-out at that time or by visiting the third party website's privacy policy for an opt-out mechanism, if any.
You may also opt-out of receiving behavioral ads from many websites through the Network Advertising Initiative's Opt-Out Tool or
other tools provided by the publishing platform.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. The New York Times Home Delivery Web site also transmits non-personally identifiable Web site usage
information about visitors to the servers of a reputable third party for the purpose of targeting our Internet banner advertisements
on other sites. To do this, we use Web Beacons in conjunction with cookies provided by our third-party ad server on this site. For
more information about our third-party ad server, or to learn your choices about not having this non-personal information used to
target ads to you, please click here.
Analytics Technologies. We have hired third parties to provide us information, reports and analysis about the usage, browsing
patterns of users of the NYT Services.
WebTrends tracks and analyzes non-personally identifiable usage and volume statistical information from our visitors and
customers on NYTimes.com. All data collected by WebTrends on our behalf is owned and used by us. For more information about
how WebTrends collects data, please read their privacy policy at https://ondemand.webtrends.com/privacypolicy.asp#PSFV
Audience Science tracks and analyzes anonymous usage and browsing patterns of our Web site users. All data collected by
Audience Science on our behalf is owned and used by The New York Times alone. For more information about Audience
Science's privacy policy, including how to opt out, go to http://www.audiencescience.com/privacy.asp.
We use Localytics and Flurry to track and report on the usage and browsing patterns on some of our mobile applications. For more
information about Flurry and its privacy policy, please go to http://www.flurry.com/about-us/legal/privacy.html. For more information
about Localytics and its privacy policy, please go to http://www.localytics.com/privacy-policy. Flurry and Localytics may
independently record the type of device and operating system you are using, general location information, as well as events that
occur within our apps, such as how often you use our apps. We do not receive that information.
…
Information Collected by Third Parties Using Technology
Some of the services and advertisements included in the NYT Services, including on NYTimes.com and within our mobile apps,
are delivered or served by third-party companies that may place or recognize cookies, Web beacons or other technology to track
certain non-personal information about our Web site users. For example, in the course of serving certain advertisements, some
advertisers may place or recognize a unique cookie on your browser in order to collect certain information about your use of the
NYT Services. In many cases, this information could be used to show you ads based on your interests on other Web sites.
We do not have access to, nor control over, advertisers' or service providers' use of cookies or other tracking technologies or how
they may be used.
Please click here to see a list of third parties that may be using cookies to serve advertising on our Web sites. For example,
Google is one of the companies that serve advertisements onto NYTimes.com. It uses the DART cookie to serve ads based on
your visit to NYTimes.com and other sites on the Internet. You may opt out of the use of the DART cookie by visiting the Google
ad and content network privacy policy.
You have choices about the collection of information by third parties on our Web site:
1) If you would like more information about advertisers' use of cookies, and about your option not to accept these cookies, please
click here.
2) If you would like to opt-out of having interest-based information collected during your visits to this or other sites, click here.
DNT. Silent.
Draft for Discussion Purposes Only
20
Do Not Track Statement Survey
URL
/site/cookies/cookies.html
ask.com
http://about.ask.com/privacy-policy
chase.com
https://www.chase.com/resources/co
nsumer-privacy
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
Other Party Collection. Silent.
2014-03-02
DNT. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform
websites and services that they do not want certain information about their webpage visits collected over time and across websites
or online services.
We are committed to providing you with meaningful choices about the information collected on our website for third party
purposes, and that is why we provide the Network Advertising Initiative and the Digital Advertising Alliance opt-out links above.
However, we do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward
defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.
Other Party Collection. Third parties whose products or services are accessible or advertised through the Services, including
social networking services, may also use cookies or similar tools, and we advise you to check their privacy policies for information
about their cookies and other practices. We do not control the practices of such partners and their privacy policies govern their
interactions with you. We encourage you to read their privacy policies.
…
Online Behavioral Advertising and Mobile. Advertisers and advertising networks place ads (including sponsored links in search
results) on our website and in our mobile applications. These companies, as well as data analytics companies who service them,
may use cookies, pixel tags, mobile device IDs and other similar technologies to collect data about you when you visit our site.
They use the data to enable them to track your activity across various sites where they display ads and record your activities, so
they can show ads that they consider relevant to you. You may opt-out of receiving targeted online advertising from advertising
networks that is delivered on Ask.com and other websites by visiting the following websites:
• Network Advertising Initiative (http://www.networkadvertising.org/)
• Digital Advertising Alliance (http://www.aboutads.info/consumers)
Please bear in mind that there are many more companies listed on these sites than those that drop cookies on our website.
2014-03-02
DNT. Silent.
Other Party Collection. We, or our service providers, and other companies we work with may deploy and use cookies, web
beacons, local shared objects and other tracking technologies for various purposes, such as fraud prevention and monitoring our
advertising and marketing campaign performance. Some of these tracking tools may detect characteristics or settings of the
specific device you use to access our online services.
…
Certain companies we work with may set cookies and use related tracking technologies, such as the clear GIFs discussed above,
throughout our online services or in our communications to support these OBA efforts. If you do not want your information
collected and used by the companies we work with for OBA purposes, you can opt out of this form of OBA by following the
instructions in the next section.
Opting Out of Online Behavioral Advertising
CLICK HERE (to access Evidon Tool to opt out) for a list of those third parties that may use your web-browsing behavior for
OBA and for which you can opt-out of their use of such data.
Certain Chase ads on third-party websites feature an Advertising Options Icon, that when clicked, (i) describes the collection and
uses of data gathered at the relevant third-party website and (ii) provides a way for you to opt out of data collection and use by the
third parties listed for the purposes of OBA. If you choose to opt out, our service provider will communicate your opt out election to
the relevant third-party advertising partners and a cookie will be placed on your browser indicating your decision to opt out. Bear
in mind that because cookies are stored by your browser, if you use different browsers on your computer, or multiple computers
and devices that have browsers and you do not wish to have cookies collect information for OBA purposes, you will need to opt
out of OBA from each browser on each of the computers and devices that you use. Chase currently uses Evidon in
Draft for Discussion Purposes Only
21
Do Not Track Statement Survey
URL
https://www.chase.com/resources/co
nsumer-privacy-notice
https://www.chase.com/snippets/res
ources/modular/fraud-security-faqs
foxnews.com
http://www.foxnews.com/about/priva
cy-policy/
about.com
http://www.about.com/gi/pages/mpriv
acy.htm
© 2014 Athena Privacy LLC
Date
2014-03-02
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
connection with the cross-industry Self-Regulatory Program for Online Behavioral Advertising (to access Evidon Tool to opt
out) (Opens Overlay) managed by the Digital Advertising Alliance (DAA). Please note that even if you opt out of OBA, you may
still receive advertisements from us; they just won’t be customized based on your web-browsing activities on third-party websites.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. At this time we do not respond to browser 'Do Not Track' signals, as we await the work of interested stakeholders and others
to develop standards for how such signals should be interpreted.
Other Party Collection. Third parties that support the Fox News Services by serving advertisements or providing services, such
as allowing you to share content or tracking aggregate Fox News Services usage statistics, may also use these technologies to
collect similar information. Fox News does not control these third-party technologies and their use is governed by the privacy
policies of third parties using such technologies. For more information about third-party advertising networks and similar entities
that use these technologies, see www.aboutads.info/consumers, and to opt-out of such ad networks' and services' advertising
practices, go to www.aboutads.info/choices.
2014-03-02
DNT. Do Not Track Browser Disclosure
Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform
websites and services that they do not want certain information about their webpage visits collected over time and across websites
or online services.
We are committed to providing you with meaningful choices about the information collected on our Websites for third party
purposes, and that is why we provide the NAI "Consumer Opt-out" link and the DAA opt-out link above. However, we do not
recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly
what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.
Other Party Collection. Sometimes, we may facilitate the use by third party platforms of these anonymous cookies, or similar
technology, to help those third parties better target ads to you based on other websites you may have visited. To learn more about
how third parties may collect and use information online, and how you can exercise opt-out choices regarding that information, see
the below Section titled "Information Collected by Third-Parties and Your Ad Choices."
…
Information Collected by Third-Parties and Your Ad & Cookie Choices
Third parties may collect information about you through the Services, including through use of the technologies described above.
We may not have access to, nor control over, these third parties' data collection practices and we do not assume any liability
related to their collection or use. These third parties may use cookies alone or in conjunction with web beacons or other tracking
technologies to collect information about you when you use our Websites. The information they collect may be associated with
your personal information or they may collect information, including personal information, about your online activities over time and
across different websites and other online services. They may use this information to provide you with interest-based (behavioral)
advertising or other targeted content.
For instance, like many other websites and applications, in addition to our own systems, we may use DoubleClick, DoubleClick
Mobile, Google, Google AdMob, nRelate (which is an affiliate of About, Inc.), PubMatic, 24/7 Connect and other third-party Ad
Servers, analytics platforms and data management platforms to serve and display Advertisements, or to collect information about
you and your use of the Services for other analytics purposes. They may use cookies, pixel trackers, web beacons or other
internet or mobile technology to collect non-personal and/or anonymous information about your use of the Services (e.g., click
stream information, browser type, time and date, subject of advertisements clicked or scrolled over) and precise geolocation and
user device identification (if you have provided your consent for such collection) during and about your visits to this site and other
Draft for Discussion Purposes Only
22
Do Not Track Statement Survey
URL
etsy.com
http://www.etsy.com/help/article/480
?ref=ft_privacy
www.etsy.com/help/article/1262
http://www.etsy.com/help/article/329
3
bestbuy.com
http://www.bestbuy.com/site/HelpTopics/PrivacyPolicy/pcmcat204400050062.c?id=p
cmcat204400050062
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. In certain cases, you
have options and choices about the collection and use of information by third parties on our Websites:
For more information about these third-party Ad Networks and opting out of tracking through the NAI, see:
http://www.networkadvertising.org/managing/opt_out.asp.
For more information about interest-based advertising and opting out through the DAA, see: http://www.aboutads.info/choices/
For more information about disabling and controlling third-party cookies in your browser, see:
http://www.aboutcookies.org/Default.aspx?page=1
For more information on nRelate and opting out of browser history tracking, see: http://nrelate.com/privacy-policy/
For more information on PubMatic and opting out of PubMatic's cookie usage, please visit: http://pubmatic.com/opt-out
In addition to the above, we have implemented on our Services certain "Google Analytics" features that support Display
Advertising, including re-targeting. Visitors to our Websites may opt out of Google Analytics, customize the Google Display
Network ads by using the Google Ad Preferences Manager and learn more about how Google serves ads by viewing its Customer
Ads Help Center. If you do not wish to participate in Google Analytics, you may also download the Google Analytics opt-out
browser add-on.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. When you a load a page on Etsy that has a social plug-in from a third-party site or service, such as a Like
or Send button, you are also loading content from that third-party site. That site may request cookies directly from your browser.
These interactions are subject to the privacy policy of the third-party site.
…
Etsy may partner with third-party services who may use various tracking technologies, such as browser cookies or Flash cookies,
to provide certain services or features. These technologies allow a partner to recognize your computer or mobile device each time
you visit Etsy, but do not allow access to personally identifiable information from Etsy. Etsy does not have access or control over
these third-party technologies, and they are not covered by our privacy statement.
DNT. Silent.
Other Party Collection. Etsy sometimes partners with third-party services who may use various tracking technologies to provide
certain services or features. These technologies allow a partner to recognize your computer or mobile device each time you visit
Etsy, but do not allow access to personally identifiable information from Etsy. Etsy does not have access or control over these
third-party technologies, and they are not covered by our Privacy Policy.
2014-03-02
2014-03-02
2014-03-02
DNT. Our websites and mobile applications are not designed to respond to "do not track" requests from browsers.
Other Party Collection. To help us understand and enhance our interactions with you, we may permit web analytics and other
providers to collect and process information on our websites using the technologies described above. We also may share personal
information with those providers. We may have similar arrangements with interest-based advertisers. Interest-based advertising is
covered in more detail below.
INTEREST-BASED ADVERTISING
We use third-party advertising companies to display ads when you visit our websites or other sites on the Internet. These
companies may collect personal and other information about your visits to this and other websites. We may also share personal
information with these companies. In either case, the purpose is to provide ads about products and services that may be of interest
to you.
To learn more about interest-based advertising (also called behavioral advertising), visit www.aboutads.info.
To opt-out of interest-based advertising, use Evidon's Global Opt-Out tool at www.evidon.com/consumers-privacy/opt-out.. There
is also a Profile Manager tool which allows you to manage your interest-based preferences used by ad networks, data aggregators
Draft for Discussion Purposes Only
23
Do Not Track Statement Survey
URL
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
and others.
godaddy.com
http://www.godaddy.com/Agreement
s/Privacy.aspx
2014-03-02
DNT. Silent.
Other Party Collection. We use a tool called “Google Analytics” to collect information about use of this Site, such as how often
users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. Google
Analytics collects only the IP address assigned to you on the date you visit this Site, rather than your name or other identifying
information.
Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site.
This cookie cannot be used by anyone but Google, Inc. The information generated by the cookie will be transmitted to and stored
by Google on servers in the United States.
We use the information received from Google Analytics only to improve services on this Site. We do not combine the information
collected through the use of Google Analytics with personally identifiable information.
Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google
Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this Site by disabling the Google
Analytics cookie on your browser.
adobe.com
http://www.adobe.com/privacy/policy
.html
2014-03-02
DNT. Silent.
Other Party Collection. Adobe websites may also use cookies and similar technologies from other companies that allow us to
improve the effectiveness of our hosted services. Learn more about these Adobe hosted services, which help our customers
provide their audiences with relevant content and advertising.
DNT. Silent.
Other Party Collection. The ad networks we hire to display these ads set their own cookies on your browser and use web
beacons to measure the effectiveness of these ads and to understand your likely interests. We and our ad networks learn which
Adobe ads are shown to you, which ads are clicked on, and on which web page they were displayed.
…
For more general information about interest-based ads and your choices, visit these sites: the Digital Advertising Alliance, the
Network Advertising Initiative, and the Interactive Advertising Bureau (IAB) Europe.
Adobe also runs other kinds of online ad campaigns on social networking websites and other non-Adobe websites and apps.
Some of these ads may be based on information we have about users (for example, customers who have an outdated version of
Adobe Photoshop may see an ad for the latest version). These ads may also be based on information the user provided to the
website or app (for example, Chief Marketing Officers on LinkedIn may see an ad for Adobe web analytics services). If Adobe
provides information to a website or app for these advertising purposes, the information may only be used to display the Adobe ad.
The website and app providers we hire to display these ads may set their own cookies on your browser, and may use web
beacons and device identifiers (such as IP addresses) to measure the effectiveness of these ads and to understand your likely
interests. Adobe and the website or app may learn which Adobe ads are shown to you, which ads are clicked on, and where they
were displayed. Please see the privacy policy of the website or app where an Adobe ad is shown for more information about its
privacy practices and privacy choices it may offer.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
http://www.adobe.com/privacy/marke
ting.html
2014-03-02
http://www.adobe.com/privacy/cooki
es.html
http://www.adobe.com/privacy/optout.html
xvideos.com
http://info.xvideos.com/legal/privacy/
2014-03-02
2014-03-02
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
cnet.com
© 2014 Athena Privacy LLC
Draft for Discussion Purposes Only
24
Do Not Track Statement Survey
URL
https://cbsi.secure.force.com/CBSi/a
rticles/FAQ/Privacy-PolicyHighlights?template=template_mobil
epp&referer=mobilepp.com
https://cbsi.secure.force.com/CBSi/a
rticles/FAQ/mPrivacy-PolicyFAQ?template=template_mobilepp&
referer=mobilepp.com&data=&cfs=d
efault&data=&cfs=default
http://optout.cbsinteractive.com/opto
ut/setOptOut.php
https://cbsi.secure.force.com/CBSi/a
rticles/FAQ/mThird-Party-OnlineAdvertising?template=template_mob
ilepp&referer=mobilepp.com&data=&
cfs=default
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
https://cbsi.secure.force.com/CBSi/a
rticles/FAQ/mPrivacyPrinciples?template=template_mobil
epp&referer=mobilepp.com&data=&
cfs=default
https://cbsi.secure.force.com/CBSi/a
rticles/FAQ/mCookies-WebBeacons-and-Other-SimilarTechnologies?retURL=%2FCBSi%2
Farticles%2FFAQ%2FmThird-PartyOnlineAdvertising%3Ftemplate%3Dtemplat
e_mobilepp%26referer%3Dmobilepp
.com%26data%3D%26cfs%3Ddefau
2014-03-02
DNT. Silent.
Other Party Collection. Our advertisers may have relationships with third parties who deliver their advertisements on our Web
Sites. As part of delivering these ads, the third parties may collect and use information about your activities on our Web Sites (such
as the content you have viewed). These companies may offer you a way to choose not to have your information used for
advertising purposes. To learn more, click here.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Some of the advertisements you see on CBS Interactive Web Sites are delivered by third parties who
also collect information through their own cookies, web beacons, and other technologies about your online activities, either on our
Web Sites or across the Internet, in an effort to understand your interests and deliver you advertisements that are tailored to your
interests. These third parties include advertisers, advertising agencies, and ad networks that may collect information about you
when you view or interact with one of their advertisements and may collect information about your online activities over time and
across different Web sites.
Third parties that may serve, track and/or analyze ads on our Web Sites, and thereby may collect information about your online
activities on such Web Sites include, but are not limited to, the third parties listed on CBS Interactive Third-Party Ad Technology
Providers. These companies may offer you a way to choose not to have your information used for advertising purposes. You can
find more information by clicking on the company names listed on CBS Interactive Third-Party Ad Technology Providers and
following the links to each company's web site.
In addition, some of these companies are members of the Network Advertising Initiative ("NAI"), which offers a single location to
opt out of receiving tailored ads from member companies. To opt out of information collection by NAI member companies, or to
obtain information about the technologies they use or their own privacy policies, please visit the NAI consumer opt out page. Also,
through the Digital Advertising Alliance ("DAA"), several media and marketing associations have developed an industry selfregulatory program to give consumers a better understanding of and greater control over ads that are customized based on their
online behavior across different Web Sites. CBS Interactive is committed to complying with the Self-Regulatory Program for Online
Behavioral Advertising. To learn more and make choices about interest-based ads from participating third parties, please visit the
DAA consumer opt out page.
DNT. Silent.
Other Party Collection. Silent.
© 2014 Athena Privacy LLC
2014-03-02
2014-03-02
2014-03-02
DNT. Some Internet browsers include the ability to transmit “Do Not Track” signals. Since uniform standards for “Do Not Track”
signals have not been adopted, CBS Interactive Web Sites do not process or respond to “Do Not Track” signals. To learn more
about “Do Not Track”, please visit “All About Do Not Track"
Other Party Collection. CBS Interactive Web Sites may also allow third parties to place their own cookies within your browser in
order to serve you with relevant advertising online, to help us measure traffic and effectiveness as described above, to provide you
with access to social media networks, functionality and services, and to allow us to conduct any surveys and research in which you
agree to participate. For instance, Facebook, Google and Twitter include their cookies on CBS Interactive Web Sites to support
social network integration and functionality and for use according to their privacy policies. For more information, please see our
overview of third-party social networking services.
Draft for Discussion Purposes Only
25
Do Not Track Statement Survey
URL
lt&popup=false&categories=&templa
te=template_mobilepp&referer=mobi
lepp.com&data=&cfs=default
googleusercontent.com
https://www.google.com/intl/en/polici
es/privacy/
secureserver.net
target.com
http://www.target.com/spot/privacypolicy
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
CBS Interactive Web Sites also may include third-party web beacons. These web beacons allow third party service providers to
collect certain information such as your IP address, your browser type, and the web page that you visited before arriving at our
Web Sites. These service providers process the information they collect for purposes of auditing, research, and reporting
information about the CBS Interactive Web Sites and advertisements viewed on the CBS Interactive Web Sites. Third parties that
use cookies, web beacons and other technologies to help us with traffic measurement, research and analytics include Omniture,
Comscore, Nielsen and ConfirmIT. Please note that we do not share contact information with these third parties.
…
How Third Parties Use Cookies and Similar Technologies
Some of the advertisements you see on CBS Interactive Web Sites are delivered by third parties who also collect information
through cookies, web beacons, and other technologies about your online activities, either on our Web Sites or across the Internet,
in an effort to understand your interests and deliver you advertisements that are tailored to your interests. These third parties
include advertisers, advertising agencies, and ad networks that may collect information when you view or interact with one of their
advertisements. To learn more, please read about third-party online advertising.
In addition, CBS Interactive works with third parties to help us track the ads that are delivered to you, in particular to control the
number of times you receive the same ad, and to analyze the effectiveness of advertising on the CBS Interactive Web Sites.
Please note that CBS Interactive does not have access to the information these third parties may collect about your interests to
deliver relevant advertising to you, and the information practices of these third parties are not covered by this Privacy Policy.
Third parties that may serve, track and/or analyze ads on our Web Sites, and thereby may collect information about your online
activities on such Web Sites include, but are not limited to, the third parties listed on CBS Interactive Third-Party Ad Technology
Providers.
To find out more about how you can manage the information collected by these companies, see the Managing Cookies section of
this policy.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
Not found.
2014-03-02
DNT. At this time, we do not respond to browser “do not track” signals, but we do provide you the option to opt out of behavioral
advertising. To learn more about OBA or to opt-out of this type of advertising, visit the Network Advertising Initiative website or
Digital Advertising Alliance website.
Other Party Collection. We and our service providers use cookies, web beacons, and other technologies to receive and store
certain types of information whenever you interact with us through your computer or mobile device. This information, which
includes the pages you visit on our site, which web address you came from, the type of browser/device/hardware you are using,
purchase information and checkout process, search terms and IP-based geographic location, helps us recognize you, customize
your website experience and make our marketing messages more relevant. This includes Target content presented on another
website or mobile application, for example, Target Weekly Ad. These technologies also enable us to provide features such as
storage of items in your cart between visits and Short Message Service (SMS)/text messages you have chosen to receive. We
also use Flash cookies for fraud prevention purposes.
In order to provide the best guest experience possible, we also use these technologies for reporting and analysis purposes, such
as how you are shopping our website, performance of our marketing efforts, and your response to those marketing efforts.
Third-Party Automated Collection
Target participates in online behavioral advertising (OBA), also known as interest-based advertising. We use third-party advertising
companies to display ads tailored to your individual interests based on how you browse and shop online. Target adheres to the
Digital Advertising Alliance (DAA) self-regulatory principles for OBA.
Draft for Discussion Purposes Only
26
Do Not Track Statement Survey
URL
wellsfargo.com
https://www.wellsfargo.com/privacy_
security/
https://www.wellsfargo.com/privacy_
security/privacy/
https://www.wellsfargo.com/privacysecurity/privacy/online
https://www.wellsfargo.com/privacy_
security/privacy/individuals
t.co
https://twitter.com/privacy
© 2014 Athena Privacy LLC
Date
2014-03-02
2014-03-02
2014-03-02
2014-03-02
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
We allow third-party companies to collect certain information when you visit our website and to use that information to serve ads
for Target products or services or for the products or services of other companies when you visit this website or other websites.
These companies use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject
of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable
information (e.g. IP address) during your visits to this and other websites in order to provide advertisements about goods and
services likely to be of greater interest to you. These parties typically use a cookie or a third party web beacon to collect this
information.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
DNT. Industry standards are currently evolving and we may not separately respond to or take any action with respect to a “do not
track” configuration set in your internet browser.
Other Party Collection. We respect consumers’ ability to exercise choice in receiving these types of ads on third party sites. We
honor your choice as follows: For this type of advertising placed on third party sites, we participate in the program utilizing the
Advertising Options Icon. If you receive an ad delivered on a third party site in part based on information gathered through the use
of cookies, you may opt out of receiving such ads by clicking the displayed icon and following the instructions or by visiting
aboutads.info. This opt-out works via cookies, so if you delete cookies, use a different device, or change web browsers, you will
need to opt out again. Please note that we respect your choice via participation in the Advertising Options Icon/aboutads.info
program. Industry standards are currently evolving and we may not separately respond to or take any action with respect to a “do
not track” configuration set in your internet browser.
Other parties that may collect information about your web browsing behavior when you use our Site are generally limited to service
providers who may only use any information collected to provide services and marketing for us and not to provide services or
advertising for any other party. Note, however, that we also provide certain widgets or tools on our sites, such as tools that allow
web surfers to easily share information on another platform, such as a social media platform. At other times, information from a
third party may be embedded on our site, such as a map or information streaming from another site, including communications
streaming from a third party social media platform. These widgets, tools, and informational items often function through the use of
third party cookies utilized by the third party site, such as the social media platform. As a result, these third parties may have
access to information about your web browsing on the pages of our Site where these widgets, tools, or information are placed. You
may wish to review information at third party sites, such as social media platforms where you have an account, to determine how
these third parties treat data that they obtain through the use of cookies.
DNT. Silent.
Other Party Collection. Silent.
DNT. Third-Parties: ... If you prefer, you can turn off tailored ads in your privacy settings so that your account is not matched to
information shared by ad partners for tailoring ads. Learn more about this setting and your additional Do Not Track browser option
here.
Other Party Collection. Third-Parties: Twitter uses a variety of third-party services to help provide our Services, such as hosting
our various blogs and wikis, and to help us understand the use of our Services, such as Google Analytics. These third-party
service providers may collect information sent by your browser as part of a web page request, such as cookies or your IP address.
Third-party ad partners may share information with us, like a browser cookie ID or cryptographic hash of a common account
identifier (such as an email address), to help us measure ad quality and tailor ads. For example, this allows us to display ads about
things you may have already shown interest in. If you prefer, you can turn off tailored ads in your privacy settings so that your
account is not matched to information shared by ad partners for tailoring ads. Learn more about this setting and your additional Do
Draft for Discussion Purposes Only
27
Do Not Track Statement Survey
URL
xhamster.com
http://xhamster.com/privacy.php
flickr.com
http://info.yahoo.com/privacy/us/yah
oo/flickr/details.html
pandora.com
http://www.pandora.com/privacy
comcast.net
http://xfinity.comcast.net/privacy/201
4-01/
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
Not Track browser option here.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Advertising Settings and Do Not Track
Opting Out of Behavioral Advertising on the Web: In our effort to provide you with advertisements that may interest you,
Pandora and its third party advertising partners use data we collect or receive in the ways we disclose in this policy to provide you
with relevant ads. To learn about how the online advertising industry uses information it collects to provide you with relevant ads,
and to control whether you want to receive those relevant ads from third party advertisers, please review the information at the
following links:
• Your Advertising Choices on Pandora
• AdChoices
• About Our Ads
Opting Out of Behavioral Advertising on Mobile and Tablet Devices: If you are using an iOS device and you do not want to
receive tailored in-application advertisements that relate to your interests, you may opt-out by accessing the iAd Network
Advertising Settings page in a browser on your iOS-based device. If you are using an iOS 7 or later device, you also may limit the
delivery of tailored in-application advertisements by performing the following steps: Open Settings and tap "Privacy", Scroll to the
bottom of Privacy and tap "Advertising"; Flip "Limit Ad Tracking" to ON.
If you are using an Android-based device and you do not wish to receive tailored in-application advertisements, you can visit
Google's Ads Settings page from a browser on your Android-based device and make your choices there. Pandora does not control
how the applicable platform operator allows you to control receiving tailored in-application ads; thus, you should contact the
platform operator if the above options are no longer available.
Other Party Collection. Advertisers' and other third parties' use of cookies: Advertisers and third-party advertising partners
that deliver ads to you on the Service may place or recognize a unique cookie on your hard drive. These types of non-Pandora
cookies are known as "third party cookies." Advertisers and third-party advertising partners may use third party cookies in order to
collect non-personally identifiable information about you, which may include how many times you have seen their ads or whether
you have interacted with an ad. Most major web browsers provide users with the option to accept or reject third party cookies. The
use of third party cookies is not covered by this privacy policy. We do not have access to or control over cookies placed by
advertisers and other third parties.
Beacons and tracking pixels: Pandora, its third party advertising partners, and tracking-utility partners employ a technology
known as "beacons" or "tracking pixels" (each, a "Beacon"). A Beacon is a small one-pixel-by-one-pixel clear image that is
embedded in HTML content, and is about the size of a period at the end of a sentence. When HTML content containing a Beacon
is rendered, the Beacon transmits anonymous, non-personally identifiable information to a server, such as a numeric count, unique
identifier, or IP address. Pandora and its advertising partners use Beacons to help us better manage content on our Service. For
example, we may place a Beacon in HTML-based emails to let us know which emails recipients have opened, or on a webpage to
count the number of unique visitors to that page. The use of a Beacon allows us to gauge the effectiveness of certain
communications and of our marketing campaigns.
2014-03-02
DNT. Comcast participates in the World Wide Web Consortium's (W3C) process to develop a "Do Not Track" standard. Given that
the definitions and rules for such a standard have not yet been defined, Comcast does not yet respond to "Do Not Track" signals
Draft for Discussion Purposes Only
28
Do Not Track Statement Survey
URL
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
sent from browsers.
The Comcast Web Services comply with the applicable rules of the Digital Advertising Alliance's (DAA) "Ad Choices" program. The
Ad Choices program permits you to opt out of receiving online behavioral advertising by making choices at
Ad Choices
Other Party Collection.
6. Online Tracking Policy
Some of the third-party service providers that Comcast uses to deliver services, content, and advertising on the Comcast Web
Services may collect information from those services, as disclosed in this Privacy Policy. This information may include PII or may
be used to contact you online.
As stated in this Privacy Policy, in the sections titled "7. Advertisements sold by Comcast" and "8. Advertising Networks and
Advertising Sold by Content Providers," we and our service providers may also use cookies to deliver relevant advertising to you
when you visit other websites, including advertising based on the products and services you viewed on the Comcast Web
Services.
…
7. Advertisements sold by Comcast
Comcast, or advertising network providers acting at Comcast's request, may deliver advertisements to you through the Comcast
Web Services, depending on whether you are a registered user or not, as described in more detail below.
All Users
We, or our advertising providers, automatically deliver ads to all users of the Comcast Web Services, whether the users are
registered or not, based on non-personal information including: (i) the IP address associated with your device for purposes of
determining your approximate geographic location; (ii) the type of web page that is being displayed, such as a news or sports
page; or (iii) the content on the page that is shown, such as a sports article about a certain team or a movie review for a particular
movie. Because this advertising activity automatically applies to all users and it is purely contextual, this type of advertising
delivery cannot be customized or controlled by individual users.
Registered Users
If you are a registered user, Comcast may use Your Data, regardless of where we gathered such information, to determine what
type of ad to display to you on the Comcast Web Services. For example, Comcast may use portions of Your Data that it gathered
on www.comcast.net to determine which ad to show you when you visit xfinitytv.comcast.net. In addition, Comcast may send
certain demographic information, like ZIP code, age, and gender to its advertising network providers, so that the advertising you
see is more relevant to you. These advertising network providers will only use such information to display an ad to you on the
Comcast Web Services. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out
using the links provided here. Please note this does not opt you out of being served advertising. You will continue to receive
generic advertisements.
8. Advertising Networks and Advertising Sold By Content Providers
The advertising networks and/or content providers that deliver ads on the Comcast Web Services may use HTTP cookies and
Flash cookies to uniquely distinguish your web browser and keep track of information relating to serving ads on your web browser,
such as the type of ads shown and the web pages on which the ads appeared. In addition, the third parties that provide Web Log
services for Comcast may use cookies to uniquely distinguish your web browser and to keep track of the Websites that your web
browser visits across the service provider's network of Websites. For more information on controlling HTTP cookies, please visit
our "Customer Control" FAQ here. Cookie management tools provided by your browser may not affect Flash cookies. To learn
how to manage privacy and storage settings for Flash cookies click here:
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118
Some of these companies may combine information they collect from the Comcast Web Services with other information they have
independently collected relating to your web browser's activities across their network of Websites. These companies collect and
use this information (which may include personally identifiable information or information that can be used to contact you online)
Draft for Discussion Purposes Only
29
Do Not Track Statement Survey
URL
pornhub.com
http://www.pornhub.com/information
#privacy
blogger.com
https://www.google.com/intl/en/polici
es/privacy/
zillow.com
http://www.zillow.com/corp/Privacy.h
tm
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
under their own privacy policies. More information about these companies, their privacy policies, and the opt-outs they offer can be
found here:
Content providers that sell ads on the Comcast Web Services
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. You may opt-out of cookie tracking and analysis as described in the section below entitled ‘Opting Out of Collection of
Information’. The Services do not otherwise respond to ‘do not track’ signals.
Other Party Collection. Third-party Cookies and Web beacons. We work with service providers and advertising networks to track
and manage cookie information and your activities while you're using the Services and your online activities over time and across
different websites. For example, third-parties may use cookies to deliver advertisements to you based on your visit to the Services.
For additional information, please refer to the section below entitled, "Behavioral Advertising." You may opt-out of cookie tracking
and analysis from any of these service providers and advertising networks by Opting Out of Collection of Information, which is
explained further below.
Some pages of the Services may use third-party Web beacons from Yahoo! In addition to our use of the data to analyze visitor
activity on the Services, Yahoo! may use anonymous information about your visit in order to improve its products and services and
to provide advertisements about goods and services that may be of interest to you.
We have implemented Google Analytics remarketing, which tracks and manages cookie information so that we and third-party
service providers can better deliver advertisements that are relevant and useful to you on Zillow websites and various websites
across the Internet. We have also implemented Google Analytics display network impression reporting to better understand how
ad impressions and ad services are related to visits to our sites. You can customize ads or opt out of these services using the
Google Ads Settings.
…
Behavioral Advertising
We may participate in behavioral advertising. This means that, for example, when you use the Services, we or third party service
providers or advertisers may use cookies or other similar technologies to collect information about your use of the Services
(including mobile applications) or your online activities over time and across different Web sites. Collected information may include
the content you view, the date and time that you view this content, and the Web site that referred you to the Services, and this
information may be associated with your unique browser, device identifier, or Internet Protocol address. These practices help tailor
advertisements that are relevant and useful to you. These tailored advertisements may appear on the Services or on other
websites, applications or properties.
In addition, if you have provided your email address to us, we may use a scrambled, unreadable form (a hash) of your email
address to deliver tailored advertisements to you on the Services or on other websites, including via Facebook’s Custom Audience
Feature or other similar Facebook tools. We will not share your email address with Facebook. Click here to learn about how you
can control the ads you see on Facebook.
You may opt-out of cookie tracking and analysis as described in the section below entitled ‘Opting Out of Collection of Information’.
The Services do not otherwise respond to ‘do not track’ signals.
Opting Out of Collection of Information by Third Parties
Zillow's third-party ad servers, ad network providers, and third-party advertisers (the "Zillow Ad Providers") may provide you with
advertisements that you may see on the Services or on other affiliated websites. To improve the relevancy and help measure the
effectiveness of such advertisements, the Zillow Ad Providers may use cookies, Web beacons, clear .gifs or similar technologies.
Draft for Discussion Purposes Only
30
Do Not Track Statement Survey
URL
conduit.com
http://www.conduit.com/privacy
Date
2014-03-02
http://www.conduit.com/privacy/Web
sitePrivacy
2014-03-02
http://www.conduit.com/privacy/Con
duitMobilePrivacy
wordpress.org
http://wordpress.org/about/privacy/
2014-03-02
nbcnews.com
http://www.nbcnews.com/id/4815078
6
http://www.nbcnews.com/id/4842405
7/ns/about/t/nbcuniversals-privacyprinciples/
http://www.nbcnews.com/id/4843022
1/ns/about/t/nbc-news-privacypolicy/
salesforce.com
http://www.salesforce.com/company/
© 2014 Athena Privacy LLC
Significant Statements Made about Do Not Track Signals and Other Party Collection
These are used to record users' activity, such as the pages visited, and to learn what types of information are of most interest to
the users.
Zillow Ad Providers. Use of these technologies by Zillow Ad Providers is subject to their own privacy policies and is not covered by
our privacy policy. For more information regarding the choices you have about these technologies (such as opting-out), click here
to learn about Zillow Ad Providers participating in the Network Advertising Initiative, and click here to learn about the Zillow Ad
Providers participating in the Digital Advertising Alliance. Zillow has relationships with the following services: Advertising.com,
Atlas, DoubleClick, Google, Intercept, Right Media and BlueKai The Network Advertising Initiative and Digital Advertising Alliance
offer some centralized opt-out tools; otherwise you must visit each provider's website individually and opt out.
Zillow marketing service providers. If you do not want Zillow and its marketing services providers to follow your usage of our
Services via cookies and Web beacons, you can opt out of Cookies/Web beacons from: comScore, Google Analytics, Omniture
and Yahoo! Opting out of these services does not mean you will no longer receive online advertising. It does mean that the service
from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns. Please note that, if you
opt out and later delete your cookies, use a different browser, or use a different computer or other electronic device, you will need
to renew your opt-out choices.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. We, our service providers, advertisers and partners may collect various types of non-PII when you visit
the Website. Examples of non-PII that may be collected from visitors include: Internet protocol address, the type of browser (e.g.,
Firefox, Internet Explorer), type of operating system, (e.g., Microsoft Windows or Mac OS), domain name of Internet service
provider (e.g., Comcast, Verizon or AT&T), Web pages visited, Websites visited before and after visiting the Website, type of
handheld or mobile device used to view the Website (e.g., iPhone, Blackberry), location information, content accessed and
advertisements shown and/or clicked. We may use third parties to conduct web analytics and similar services with respect to an
individual's interaction with our Website.
We may use third party service providers to deliver ads on our Website. These service providers may use cookies (as defined
below) or other tracking technologies to identify your activity on our Website and on third party websites. Tracking data collected
by these service providers is used to decide which ads you see both on our Website and on other third party websites. However,
this tracking information should not identify you personally and should not be combined with personally identifiable information.
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Silent
DNT. Silent.
Other Party Collection. Silent
2014-03-02
2014-03-02
DNT. Silent.
Other Party Collection. Silent
2014-03-02
DNT. Silent.
Draft for Discussion Purposes Only
31
Do Not Track Statement Survey
URL
privacy/
http://www.salesforce.com/company/
privacy/full_privacy.jsp
stackoverflow.com
http://stackexchange.com/legal/priva
cy-policy
zedo.com
http://www.zedo.com/aboutzedo/privacy-policy/
http://www.zedo.com/aboutzedo/opt-out/
buzzfeed.com
http://www.buzzfeed.com/about/priva
cy
hulu.com
http://www.hulu.com/privacy
© 2014 Athena Privacy LLC
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Targeting or Advertising cookies
From time-to-time, salesforce.com engages third parties to track and analyze usage and volume statistical information from
individuals who visit the Company’s Web sites. Salesforce.com sometimes uses cookies delivered by third parties to track the
performance of Company advertisements. For example, these cookies remember which browsers have visited the Company’s
Web sites. The information provided to third parties does not include personal information, but this information may be reassociated with personal information after the Company receives it.
Salesforce.com also contracts with third-party advertising networks that collect IP addresses and other information from Web
beacons (see below) on the Company’s Web sites, from emails, and on third-party Web sites. Ad networks follow your online
activities over time by collecting Web Site Navigational Information through automated means, including through the use of
cookies. They use this information to provide advertisements about products and services tailored to your interests. You may see
these advertisements on other Web sites. This process also helps us manage and track the effectiveness of our marketing efforts.
Third parties, with whom the Company partners to provide certain features on our Web sites or to display advertising based upon
your Web browsing activity, use Flash cookies to collect and store information. Flash cookies are different from browser cookies
because of the amount of, type of, and how data is stored.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
2014-03-02
DNT. Silent.
Other Party Collection. Advertisements served through the Services may be targeted to users who fit a certain general profile
category may be based on anonymized information inferred from information provided to us by a user, including Personal
Information (e.g., gender or age), may be based on the Services usage patterns of particular users, or may be based on your
activity on Third Party Services. We do not provide Personal Information to any ad networks for use outside of the Services.
To increase the effectiveness of ad delivery, we may deliver a file (known as a "web beacon") from an ad network to you through
the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for
advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites.
Because your web browser must request these advertisements and web beacons from the ad network's servers, these companies
can view, edit or set their own cookies, just as if you had requested a web page from their site.
2014-03-02
DNT. Do Not Track. Hulu supports Do Not Track browser settings. If you enable Do Not Track settings in the browser you are
using, Hulu will not store or use information about websites you visit using that browser other than Hulu.com. To learn more about
Do Not Track, including how to turn on Do Not Track, visit http://allaboutdnt.com/.
Other Party Collection. Are there other parties collecting information from or about me that I should be aware of while using the
Hulu Services?
• Service Providers. Companies that provide services to us and our business partners - including companies that assist
with payment processing, website, user, and business analytics, data processing, account management, advertising,
and other services - may collect information from or about you. However, our agreements with these service providers
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URL
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
limit the types of information these companies collect, how they may collect it, and how they may use it.
• Other Websites and Platforms. The Hulu Services may be provided through Internet websites or other platforms
operated by other companies. For example, you can access the Hulu Services currently on our business partners'
websites and using Internet connected devices such as your Microsoft Xbox 360, Nintendo Wii, Roku Streaming Player,
iPad or iPhone. Websites and platforms like these may be co-branded with our name or logo, but they are not operated
or maintained by us, and we are not responsible for the privacy practices of the websites or platforms operated by third
parties. If you are using the Hulu Services on another website or platform, you should check the privacy policy of the
other website or platform to determine how it handles any information it collects from or about you.
• Social Networking Services. You can use the Hulu Services with social networking services, such as Facebook and
connect your Hulu account with your social networking account. When you choose to share information about your
activities on the Hulu Services with social networking services, Hulu may send information about you to these services,
including information about your use of the Hulu Services. Social networking services also may collect certain technical
information about you, such as the IP address of the device you are using to access the Hulu Services and the URL of
the page you are viewing. For more information about how Hulu works with social networking services such as
Facebook, please click here.
Advertisers, Advertising Technology Companies, and Advertising-Related Service Providers. Hulu places advertisements both on
and off the Hulu Services and also carries advertisements from other companies, often with the ability to click through to websites
or properties run by these other companies. Advertisers, advertising technology companies, and service providers that perform
advertising-related services for us and our business partners may use cookies, web beacons, and other technologies to collect
information from or about you in order to tailor advertisements, measure advertising effectiveness, and enable other
enhancements. For more information about third-party advertising and Hulu, please click here.
How does third-party advertising on Hulu impact me?
Hulu carries advertisements from other companies, often with the ability to click through to websites or properties run by these
other companies.
• Clicking on or Viewing Ads. When you click on or view an advertisement, the advertiser, advertising technology companies, and
service providers that perform advertising-related services for us and our business partners may collect some
information from or about you. The information practices of these advertisers, advertising technology companies, and
service providers that perform advertising-related services are governed by their own privacy policies and are not
covered by this Privacy Policy. Please be aware that Hulu does not warn you when you have chosen to click through to
another website or property when using the Hulu Services. We recommend that you familiarize yourself with the privacy
policies of such websites or properties to determine how they handle any information they separately collect from you.
• Use of Cookies and Other Technology in Third-Party Advertising. Advertisers, advertising technology companies, and service
providers that perform advertising-related services for us and our business partners may use cookies, web beacons,
and other technologies to collect information from or about you in order to tailor advertisements, measure advertising
effectiveness, and enable other enhancements. This information includes your use of the Hulu Services, websites you
visited, advertisements you viewed, and your other activities online. The information practices of these advertisers,
advertising technology companies, and service providers that perform advertising-related services are governed by their
own privacy policies and are not covered by this Privacy Policy.
• Information Shared with Advertisers and Advertising-Related Service Providers. Hulu may share the information collected
from or about you in aggregated or non-personally identifiable forms with advertisers and service providers that
perform advertising-related services for us and our business partners in order to tailor advertisements, measure
advertising effectiveness, and enable other enhancements. This information includes your use of the Hulu Services,
websites you visited, advertisements you viewed, and your other activities online. However, our agreements with these
advertisers and service providers that perform advertising-related services limit the types of information shared with
these companies and how they may use it.
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Do Not Track Statement Survey
URL
http://www.hulu.com/off_hulu_cookie
s
hootsuite.com
https://hootsuite.com/privacy
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
Opting Out of Third-Party Behavioral Advertising. Some of these advertisers, advertising technology companies, and service
providers that perform advertising-related services for us and our business partners may be members of the Network Advertising
Initiative ("NAI"), a cooperative of online marketing companies that offers a centralized tool for opting out of behavioral advertising
delivered by each of its member companies. If you would like to obtain more information about the NAI and make choices about
their members’ use of your information, please click here. Some of the third parties that collect information on the Hulu Services in
order to provide more relevant advertising to you participate in the Self-Regulatory Program for Online Behavioral Advertising. This
program offers a single location where users can make choices about the use of their information for ad targeting. To learn more,
please click here.
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
nfl.com
http://www.nfl.com/help/privacy
2014-03-02
DNT. Silent.
Other Party Collection. Third-Party Ad Serving and Audience and Traffic Measurement Services: We may use a third-party
network advertiser to serve the advertisements on the Website or may use a traffic measurement service to analyze the traffic on
the Website. Network advertisers are third parties that display advertisements based on your visits to this Website and other
websites you have visited. Third-party ad serving enables us to target advertisements to you for products or websites you might be
interested in. Audience and Traffic Measurement Services allow us to collect anonymous traffic and behavior information from the
Website by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the Website
cookies, the Website's advertisers, sponsors and/or traffic measurement services may themselves set and access their own
cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to
show you advertisements or content you might be interested in. Note that any images (or any other parts of a web page) served by
third parties in association with third-party cookies may serve as web beacons, which enable third parties to carry out the
previously described activities. Other companies' uses of their cookies are subject to their own privacy policies, not this one.
Please visit http://www.networkadvertising.org/optout_nonppii.asp in order to learn more about the information collection practices
and "opt-out" procedures of third-party ad servers we may use.
aweber.com
http://www.aweber.com/privacy.htm
2014-03-02
DNT. Silent.
Other Party Collection. In addition to our own cookies, our third party advertisers may use them to both improve the performance
of our service and provide features such as advertising. You can restrict the use of cookies or delete them from your browser at
anytime by configuring your browser settings. (Please note that restricting cookies can interfere with some of the functionality of
our website.)
…
Advertising
We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites.
Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on
this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information
used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being
served advertising. You will continue to receive generic ads.
vimeo.com
http://vimeo.com/privacy
2014-03-02
DNT. Silent.
Other Party Collection. Information collected by third-parties. We may allow third-parties, including our authorized service
providers, IAC companies, advertising companies, and ad networks, to display advertisements on our site. These companies may
© 2014 Athena Privacy LLC
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Do Not Track Statement Survey
URL
dailymail.co.uk
http://www.dailymail.co.uk/home/arti
cle-1388040/Privacy-PolicyCookies.html
Date
2014-03-02
http://www.dailymail.co.uk/home/arti
cle-1388152/Privacy-policy-cookiesfrequently-asked-questions.html
2014-03-02
http://www.dailymail.co.uk/home/arti
cle-2149459/Controlling-basedadvertising-party-cookies.html
2014-03-02
© 2014 Athena Privacy LLC
Significant Statements Made about Do Not Track Signals and Other Party Collection
use tracking technologies, such as cookies, to collect information about users who view or interact with their advertisements.
Unless expressly stated otherwise, our website does not provide any personal information to these third parties. This information
allows them to deliver targeted advertisements and gauge their effectiveness. Some of these third-party advertising companies
may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad
targeting from member companies (www.networkadvertising.org).
DNT. You can unsubscribe from these user and location based services or withdraw your consent to receiving Personalised
Advertising at any time by setting the ‘Do Not Track’ preference in your browser. More information about how to do this is available
by visiting our ‘controlling interest based advertising and other third party cookies’ page. You can also set the ‘Limit Ad Tracking’
property located in the settings screen of your Apple iPhone or iPad, or by resetting your Android ID through many of the apps that
do this available in the Play Store. You can also stop all information collection by uninstalling applications on your device. You
may use the standard uninstall process available as part of your mobile device.
Other Party Collection. Advertising services
We gather anonymous information such as on the types of pages visited, and keywords searched on in order to build an overall,
but anonymous, picture of interests or preferences based on individual users browsing habits so that we can offer a more personal
experience. To this information, we include information relating to a user’s country, region and connection type gathered from
elements of the IP of the browsing device. This practice is a core method used by our group to make our online advertising more
efficient for our advertisers and more relevant to consumers.
With permission from our advertisers, we also collect information about their sites, for use on their advertising campaigns. This is
often called Retargeting, or Remarketing, and involves showing ads to groups of users that have, for example, visited that client’s
homepage.
We will also gather information, still anonymously, on the users that reach an action page on an advertiser’s site. This allows us to
monitor how many sales or actions we achieve for a client, and therefore how effective our advertising is.
In order to know how many advertisements we serve, how many times these are clicked, how many advertisements we show to a
given user and how many customer actions these generate, we use cookies when we show advertisements on a page.
As well as our licensed ad servers, ads are also often served from third-party ad servers, such as those of media agencies, which
all use cookies to track the same metrics as ours do.
DNT. Silent.
Other Party Collection. How can I control interest based advertising and other tracking cookies?
In addition to the controls available on your computer there are also other ways of controlling interest based advertising and other
tracking cookies.
Please note that most of these controls work by setting a cookie that over-rides the interest based advertising cookie. If you delete
all your cookies you will also delete the controls to remove cookies, therefore deleting your opt-out preference. In this instance you
would need to opt out again.
For more information on how to control interest based advertising, please see our section on ‘controlling interest based
advertising’.
DNT. Silent.
Other Party Collection. Controlling interest based advertising and other third party cookies.
In addition to the controls available on your computer there are also other ways of controlling interest based advertising and other
tracking cookies and the links to each are provided below. For more information, please see our privacy policy and cookies FAQ.
Internet Advertising Bureau (IAB) "Your Online Choices" page. This allows you to control interest based advertising from each of
the ad networks represented by the IAB.
Network Advertising Initiative (NAI) control page. This allows you to control behavioural advertising from each of the ad networks
represented by the NAI.
Digital Advertising Alliance’s self-regulatory program for online behavioural advertising control page.
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URL
usatoday.com
http://www.usatoday.com/legal/priva
cynotice.html
© 2014 Athena Privacy LLC
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
MailOnline websites also uses other third parties and partners which have websites where you can control their interest based
advertising cookies:
admeld.com
Nexac
Advertising.com
Paddypower
adnxs.com
Quantserve
atdmt.com
TidalTV
Audience Science Tvguide.stv.tv
MIG/mookie1.com Tynt
bluekai.com
Visualdna
doubleclick.net
wunderloop.net
exelator.com
Wowcher
Grapeshot
Yahoo
invitemedia.com
Media Math
imrworldwide
Rightmedia
Luminate
Appnexus
mathtag.com
Lotame
It's possible to have control on how your browsing activity within sites is recorded by analytics cookies. MailOnline uses two
different analytics tools, which you can control:
Omniture
Google Analytics
DNT. Silent.
Other Party Collection. Data Collected in Connection with Ad Serving and Targeting
We operate in compliance with the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising,
www.aboutads.info.
We may use cookies, web beacons and similar technologies, and/or a third-party ad serving software, to automatically collect
information about site users and site activity, and we may use this information to, among other things, serve targeted
advertisements on this site. The information collected allows us to analyze how users use the site and to track user interests,
trends and patterns, thus allowing us to deliver more relevant advertisements to users.
We also may use third-party service providers, to target and serve some of the advertisements you see on the pages of our Site.
We may share technical or aggregate information about your interaction with our Site, such as type of pages viewed and
categories of interest, from our Site with these service providers for their use in displaying ads on our Site. These providers may
use their own cookies, web beacons and similar technologies to collect similar information from our Site. These service providers
may use that information, sometimes in conjunction with similar information gathered through other websites, to deliver
advertisements on this Site, and on other websites that participate in our service providers’ advertising networks, that are tailored
to match the perceived interests of consumers. The information obtained by our third-party service providers also may be used to
help measure and research an advertisement’s effectiveness, or for other purposes.
Unless you affirmatively provide information, the data collected in connection with the ad serving and ad targeting on our Site does
not identify you personally and does not include your name, address, email address or telephone number, but it may include
device identifying information such as the IP address, MAC address, cookie or other device-specific unique alphanumerical ID of
your computer.
The use and collection of information by third-party advertising service providers are governed by the relevant third party’s Privacy
Notice and are not covered by our Privacy Notice. If you would like more information about the information collection practices of a
particular service provider, or if you would like more information on how to opt out of a service provider’s information collection
practices, go to www.aboutads.info. You can opt out of the use of cookies by DoubleClick, one of our service providers, by visiting
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Do Not Track Statement Survey
URL
outbrain.com
http://www.outbrain.com/legal/privac
y-713/
http://www.outbrain.com/legal/cookie
s/
thepiratebay.se
None found.
fiverr.com
http://fiverr.com/privacy-policy
usps.com
http://about.usps.com/who-weare/privacy-policy/privacy-policyhighlights.htm
http://about.usps.com/who-weare/privacy-policy/welcome.htm
http://about.usps.com/who-weare/privacy-policy/cookie-opt-out.htm
groupon.com
http://www.groupon.com/privacy
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
http://www.google.com/intl/en/policies/privacy. Additionally, many of our advertising service providers are members of the Network
Advertising Initiative ("NAI"). You can obtain more information about these advertising service providers' information collection
practices, and opt out of such practices (and at the same time opt out of the collection practices of other, or all, NAI members) by
following the opt out instructions on the NAI's website at http://www.networkadvertising.org/managing/opt_out.asp. If you would
like more information on how to opt out of information collection practices, go to http://www.aboutads.info.
2014-03-02
DNT. Silent.
Other Party Collection. We may use third party analytics vendors to evaluate and provide us with information about the use of the
Service. We do not share Personal Information with these third parties, but they may set and access their own cookies, pixel tags
and similar technologies on your Device and they may otherwise collect or have access to information about you, including Usage
Information.
We may also use third party redirects, which will redirect you through a third party server before redirecting to the final landing
page. On this redirect, the third party may place its own cookies, pixel tags and similar technologies on your device (e.g. for
purposes of retargeting) and collect or have access to information about you, including Usage Information.
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Advertising Cookies
We may use third party service providers to deliver ads or promotions related to the Site. These service providers may use cookies
or other tracking technologies to identify your activity on our Site and on third party websites. However, this tracking information
does not identify you personally, is not combined with personally identifiable information from the Site and is subject to the privacy
policies of the related third party service providers.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Ad banner cookies—On behalf of the USPS, persistent cookies and beacons (described below) may be
set and managed by third party advertising suppliers to support ad banners. Ad banner cookies are set when you view or click on
an ad banner on usps.com, or an ad banner on another site for a USPS product, and persist for no more than five years.
…
Third Party Web Analysis Tools
The Postal Service does not allow Web analysis tools to be used by third parties, except for service providers who help us in
performing site analysis or providing a particular product, service, or advertisement. Service providers may use session cookies,
just like the USPS does, solely to improve the use of the site. Service providers may only use persistent cookies and beacons if
specifically approved by the USPS, which uses must comply fully with this policy.
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
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Do Not Track Statement Survey
URL
ups.com
http://www.ups.com/content/us/en/re
sources/ship/terms/privacy.html
indeed.com
http://www.indeed.com/legal
forbes.com
http://www.forbes.com/fdc/privacy.ht
ml
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
2014-03-02
DNT. Silent.
Other Party Collection. You may see certain ads on other websites because we participate in advertising networks. Ad networks
allow us to target our messaging to users through demographic, interest-based and contextual means. These networks track your
online activities over time by collecting information through automated means, including through the use of cookies, web server
logs and web beacons. The networks use this information to show you advertisements that may be tailored to your individual
interests. The information our ad networks may collect includes information about your visits to websites that participate in the
relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data
collection takes place both on our websites and on third-party websites that participate in the ad networks. This process also helps
us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, select
here.
2014-03-02
DNT. 12. Do Not Track Requests
We do not respond to the browser “Do Not Track” (DNT) signal if enabled by the user in their web browser. When we set or read
cookies on non-Indeed sites that have integrated our job search and display features, we do so in order to provide a personalized
job search experience to users on those sites. We do not share any information about your use of Indeed with those third-parties.
When third-parties that we have integrated into Indeed sites (as described in the Indeed Cookie Policy) set or read their own thirdparty cookies, they may or may not respond to the DNT signal.
Other Party Collection.
•
Marketing: We use Cookies from third-party partners such as Google for marketing purposes. These Cookies allow us to
display Indeed promotional material to you on other sites you visit across the Internet.
•
Referral Tracking: We use Cookies to associate user activity with the third party web site that referred the user to our
Website. These third-party partner web sites receive credit for the activity of users they refer to our Website. We do not
share any personal information or information about individual user activities with these partner entities.
…
Indeed uses the AdWords and Remarketing Lists features of Google Analytics for Display Advertisers. Indeed and Google use
first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to
inform, optimize, and serve ads based on your past visits to our Website. This means that vendors including Google will display
Indeed promotional material on other sites you visit across the Internet.
You may opt-out of Google Analytics for Display Advertisers including AdWords and opt-out of customized Google Display
Network ads by visiting the Google Ads Preferences Manager. To provide web site visitors more choice on how their data is
collected by Google Analytics, Google has developed an Opt-out Browser add-on, which is available by visiting Google Analytics
Opt-out Browser Add-on, to enable you to opt-out of Google’s programs.
Indeed marketing service providers. If you do not want Indeed and its marketing services providers to follow your usage of our
services via cookies and Web beacons, and to learn more about these providers and their privacy policies, please visit each site:
Nielsen, comScore, Criteo, Yandex (Russia website only), Optimizely, Marketo, Sift Science, Demandbase, Olark, Perfect
Audience. Opting out of these services does not mean you will no longer receive online advertising. It does mean that the service
from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns.
2014-03-02
DNT. Silent.
Other Party Collection. Please be aware that Forbes.com sponsors, advertisers and partners or affiliates with co-branded
modules or sections on Forbes.com may collect personally identifiable information about you while on our website. The information
practices of those parties are not covered by this privacy statement. We encourage you to be aware when you leave our site and
to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement
applies only to information collected by us.
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Do Not Track Statement Survey
URL
avg.com
http://www.avg.com/content/AVG201
3R2/us-en/privacy
http://www.avg.com/wwen/privacy#cookies
washingtonpost.com
http://www.washingtonpost.com/priv
acypolicy/2011/11/18/gIQASIiaiN_story.
html
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
…
Business partners of Forbes.com, vendors providing hosting and other services for Forbes.com, third party analytics providers, as
well as advertisers who contract directly with a third-party service to serve their advertisements on our website may set their own
unique cookies through your browser. We do not have access to these cookies or any information that they may contain. If you
would like more information about this practice and about your option not to accept cookies placed by these companies, please
click here.
…
Forbes.com also uses a reputable third party to collect information, including through the use of web beacons, browser cookies
and other tracking technologies. We may collect via web beacons various data provided by your browser while you are on our site
and elsewhere where we may be acting as a 3rd party. This data is collected in the aggregate, but may include or be associated
with other non-PII or PII that users have voluntarily submitted.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection.
Analytics Cookies. These cookies are used to collect information about how visitors use the AVG website. We use the
information to compile reports and to help us improve our site, make it more user-friendly and monitor that it is performing
correctly. The cookies collect information in an anonymous form about visitor’s activity on our website, as well as about from where
visitors have come to the site and the pages they have visited. Cookies in this category are set by Avg.com or third party domains.
rd
3 Party Tracking Cookies. These cookies are used to collect information about how visitors use our website and what keywords
they used which led them to our site, which websites they have visited, as well as traffic sources where they come from in case of
our marketing campaigns. We use this information to compile reports and to help us improve our site. The cookies collect
information in an anonymous form. These cookies are set either by the Avg.com or third party domains.
rd
3 Party Integration Cookies. These cookies are used to integrate 3rd party functionality in our website, such as YouTube
videos, feedback forms or social media icons that allow visitors to share our content. Cookies in this category can be set by the
following domains: YouTube.com, Twitter.com, Linkedin.com, Facebook.com.
2014-03-02
2014-03-02
DNT. Do-Not-Track Signals and Similar Mechanisms. Some web browsers may transmit “do-not-track” signals to the websites with
which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always
clear whether users intend for these signals to be transmitted, and there currently is disagreement, including among participants in
the leading Internet standards-setting organization, concerning what, if anything, websites should do when they receive such
signals. Washingtonpost.com currently does not take action in response to these signals, although, if and when a final standard is
established and accepted, washingtonpost.com may reassess how to respond to these signals. In the meantime, and as described
above, you can opt out of DoubleClick’s use of cookies to tailor advertising to you by visiting http://www.google.com/intl/en/privacy/
, and you can opt out of certain other vendors’ use of cookies to tailor advertising to you by visiting http://www.aboutads.info/.”
Other Party Collection.
Advertisers and Links: washingtonpost.com advertisers, or Web sites that have links on our site, may also collect personally
identifiable information directly from you, and these parties may collect such information over time and across different websites.
The information practices of companies collecting data on our site or Web sites linked to washingtonpost.com are not covered by
this privacy statement.
…
How can I opt out of online advertising cookies?
Online advertising for washingtonpost.com is delivered by the vendor DoubleClick. DoubleClick places cookies on your browser to
facilitate serving particular ads – for instance, to help determine whether you have seen a particular advertisement before, to tailor
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Do Not Track Statement Survey
URL
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
ads to you if you have visited our site before, and to avoid sending you duplicate advertisements. You can opt out of DoubleClick’s
use of cookies for these purposes by visiting http://www.google.com/intl/en/privacy/.
In some cases, we and advertisers on washingtonpost.com and other sites work with other third-party vendors to help deliver
advertisements tailored to your interests. These vendors include ad networks and audience segment providers, and they place
cookies on your browser to collect information about your online activity (e.g., the sites and pages you have visited) in order to help
advertisers deliver particular ads on our site and other sites that they believe you would find most relevant. You can opt out of
those vendors’ use of cookies to tailor advertising to you by visiting http://www.aboutads.info/.
Often our advertisers contract with a third-party service to host their ads. In this case, an ad serving vendor contacts the
advertisers’ hosting service for a particular advertisement. In that case, an independent cookie may be used by the third-party
service. We do not have a mechanism to allow visitors to opt-out of cookies from vendors with whom we do not have a contractual
relationship.
dropbox.com
https://www.dropbox.com/privacy
2014-03-02
DNT. Silent.
Other Party Collection. Analytics. We also collect some information (ourselves or using third party services) using logging and
cookies, such as IP address, which can sometimes be correlated with Personal Information. We use this information for the above
purposes and to monitor and analyze use of the Service, for the Service’s technical administration, to increase our Service’s
functionality and user-friendliness, and to verify users have the authorization needed for the Service to process their requests. As
of the date this policy went into effect, we use Google Analytics. To learn more about the privacy policy of Google Analytics, click
here, and to learn how to opt out of that service click here.
bbc.co.uk
http://www.bbc.co.uk/privacy/
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
DNT. None
Other Party Collection. Aggregated Information
It is important to note that at no time will we or our service providers attempt to identify you individually, and at no time do we know
who you are or what pages you individually have been looking at - we simply aggregate the relevant information to create the
market segments of groups of people. We will at all times seek to comply with the regulatory framework applicable to onsite
behavioural targeting technology in our implementation of it on BBC.com. Our "onsite behavioural marketing" functionality is
different from other forms of behavioural targeting in that we only look at your journey across BBC.com and we do not use or share
data with or from other websites.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. To support our journalism, we sometimes embed photos and video content from websites such as flickr
and YouTube. Pages with this embedded content may present cookies from these websites. Similarly, when you use one of the
share buttons on a BBC website, a cookie may be set by the service you have chosen to share content through. The BBC does
not control the dissemination of these cookies and this tool will not block cookies from those websites. You should check the
relevant third party website for more information about these.
http://www.bbc.co.uk/privacy/cookies
/international/
2014-03-02
http://www.bbc.co.uk/privacy/informa
tion/protecting/your-choices.html
http://www.bbc.co.uk/privacy/informa
tion/protecting/your-information.html
http://www.bbc.co.uk/privacy/cookies
/managing/
http://www.bbc.co.uk/privacy/cookies
/managing/cookie-settings.html
2014-03-02
livejasmin.com
http://new.livejasmin.com/en/policy/#
personaldata
© 2014 Athena Privacy LLC
2014-03-02
2014-03-02
2014-03-02
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
Draft for Discussion Purposes Only
40
Do Not Track Statement Survey
URL
amazonaws.com
http://aws.amazon.com/privacy/
(incorporates amazon.com’s privacy
policy, addressed elsewhere.)
http://www.amazon.com/gp/help/cust
omer/display.html/ref=footer_privacy/
188-72083379636560?ie=UTF8&nodeId=468496
http://www.amazon.com/b/?&node=5
160028011
reference.com
http://www.reference.com/privacy
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
2014-03-02
DNT. Silent.
Other Party Collection. Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that
appear on our sites directly to your browser. They automatically receive your IP address when this happens. They may also use
cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies
or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party
websites are not covered by our Privacy Notice or this Interest-Based Ads page. Please contact them directly for more information
about their privacy practices.
Advertising Preferences
Amazon offers you choices about receiving interest-based ads from us. You can choose not to receive interest-based ads from
Amazon. You will still see ads but they will not be personalized. Please visit your Advertising Preferences page to learn how to set
this preference.
You can also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the
Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral
Advertising by visiting the opt-out pages on the NAI website and DAA website.
2014-03-02
DNT. Do Not Track Disclosure
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform
websites and services that they do not want certain information about their webpage visits collected over time and across websites
or online services. We are committed to providing you with meaningful choices about the information collected on our website for
third party purposes, and that is why we provide the NAI “Consumer Opt-out” link and the DAA opt-out link above. However, we do
not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly
what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.
Other Party Collection. Advertisers: Advertisers and advertising networks use tracking technologies to collect information about
users' computers or mobile devices and their online activities (for example, web pages visited and searches made) as well as
general geographic location and use that information to display targeted ads to users. We sometimes allow these ad companies to
collect such information when you use our sites and apps to enable them to display targeted ads to you.
Analytics Companies: We allow analytics companies to use tracking technologies to collect information about our users'
computers or mobile devices and their online activities. These companies analyze this information to help us understand how our
sites and apps are being used. Certain versions of our App have an "Opt out of Tracking" setting, which permits you to opt out of
being tracked by third party analytics companies.
…
Cookies: When you visit our sites, we place "cookies" (small text files) on your computer to recognize you. We do this to store
your preferences and track your use of our sites. Ad companies place cookies on your computer to track your activities across
various sites so that they can display targeted ads. Some ad companies and game developers use "flash cookies" for ads and
games that use Flash media technology.
Many ad companies are members of the Network Advertising Initiative. NAI members allow users to opt out of being tracked by
cookies. To opt out of cookie tracking by NAI members, you may visit http://www.networkadvertising.org/ and click on the
Draft for Discussion Purposes Only
41
Do Not Track Statement Survey
URL
drudgereport.com
http://www.intermarkets.net/ourCom
pany/legal/index.html
constantcontact.com
http://www.constantcontact.com/sec
urity
http://www.constantcontact.com/lega
l
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
"Consumer Opt-out" button. Companies may also be members of the Digital Advertising Alliance ("DAA") and to opt out of cookie
tracking by DAA members, you may visit http://www.aboutads.info/choices/. Finally, to learn how to remove cookies, you may visit
these links: deleting cookies and deleting flash cookies. By using our site and products, you give us explicit consent to place
cookies and other tracking technology on your computer or mobile device.
Pixel tags: We embed pixel tags (also called web beacons or clear GIFs) on web pages, ads, and emails. These tiny, invisible
graphics are used to access cookies and track user activities (such as how many times a page is viewed). We use pixel tags to
measure the popularity of our features and services. Ad companies use pixel tags to measure the number of ads displayed and
their performance (such as how many people clicked on an ad).
Mobile Device IDs: If you're using an app, we use mobile device IDs (the unique identifier assigned to a device by the
manufacturer), instead of cookies, to recognize you. We do this to store your preferences and track your use of our apps. Unlike
cookies, device IDs cannot be deleted. Ad companies use device IDs to track your use of the app, track the number of ads
displayed, measure ad performance and display ads that are more relevant to you. Analytics companies use device IDs to track
information about app usage.
2014-03-02
DNT. Silent.
Other Party Collection. The use and collection of information by our third-party advertising Service Providers is governed by the
individual privacy policies of those providers.
The majority of our advertising Service Providers are members of the NAI. You can obtain more information about these
advertising service providers’ information collection practices, and opt out of such practices (and at the same time opt out of the
collection practices of other, or all, NAI members) by following the opt out instructions on the NAI’s website at
http://www.networkadvertising.org/managing/opt_out.asp
…
Some of our Service Providers may use their own cookies and Web beacons in connection with the services they perform on our
behalf. If you would like more information about these practices and to know your choices about not having this information used
by these companies, please click here.
…
In some cases, Intermarkets works with other third-party vendors to help deliver advertisements tailored to your interests. These
vendors include ad networks and audience segment providers, and they place cookies on your browser to collect information
about your online activity (e.g., the sites and pages you have visited) in order to help advertisers deliver particular ads that they
believe you would find most relevant. You can opt out of those vendors’ use of cookies to tailor advertising to you by visiting
http://www.networkadvertising.org/managing/opt_out.asp.
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. We may from time to time engage third parties to track and analyze information about your activity on our
Sites, including data gathered by cookies or web beacons. For example, we use Adobe® SiteCatalyst® and Adobe®
Test&Target® to improve the performance of our Sites, to run tests on the effectiveness of our Sites and marketing efforts and to
improve user experience. For more information on the SiteCatalyst and Test&Target services and privacy policies, see
http://www.adobe.com/privacy.html. All such data is only used for the purposes described in this section.
…
Online Advertising
We also use pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad
management partners and enable our partners to recognize a unique ad impression cookie on your Web browser, which in turn
enables us to learn which advertisements bring users to our Sites. With both cookies and web beacons, the information that we
2014-03-02
Draft for Discussion Purposes Only
42
Do Not Track Statement Survey
URL
Date
http://www.constantcontact.com/calif
ornia-privacy
http://support2.constantcontact.com/
articles/FAQ/1288
wsj.com
http://online.wsj.com/public/page/priv
acy-policy.html
2014-03-02
http://online.wsj.com/public/page/coo
kie-policy.html
2014-03-02
2014-03-02
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
collect and share is anonymous and not personally identifiable. We give all Internet users the choice to opt-out of receiving our ad
impression cookie. If you opt out, your web browser will be associated with a generic "opt-out" cookie, which will prevent us from
associating any non-personally identifying information with your browser. Our "opt-out" cookie has no expiration date. Keep in
mind that participating in our opt-out program does not prevent you from seeing our online ads; instead, information about the
online ads we serve to you will not be recorded. If you wish to opt-out of receiving this cookie, see
http://www.constantcontact.com/opt-out-info.jsp.
Our ad management partners include Adobe Systems Inc. (AdLens™), Facebook, Inc., LinkedIn Corporation, Google Inc., and
ValueClick, Inc. (Mediaplex®). For more information about our ad management partners, including information about how to optout of these technologies, visit the privacy policies on their websites.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Other Information We Collect Automatically When You are Online
When you access and interact with our Dow Jones Online Services, we and our service providers may automatically collect certain
information about those visits. For example, in order to permit your connection to the Dow Jones Online Services, our servers
receive and record information about your computer, device, and browser, potentially including your IP address, browser type, and
other software or hardware information. If you access the Dow Jones Online Services from a mobile or other device, we may
collect a unique device identifier assigned to that device ("UDID"), geolocation data, or other transactional information for that
device.
Dow Jones and our service providers also may use cookies and other tracking technologies (such as browser cookies, pixels,
beacons, and Adobe Flash technology including cookies) when you visit or use the Dow Jones Online Services. Third parties that
support the Dow Jones Online Services by serving advertisements or providing services, such as providing users with the ability to
comment on content, allowing users to share content, customizing content based on usage, or tracking aggregate site usage
statistics, may also use these technologies to collect Other Information. Please see the Dow Jones Cookie Policy here for more
information about our use of these technologies.
DNT. Silent.
Other Party Collection. 3. HOW DO THIRD PARTIES USE COOKIES ON THE SITE?
In some circumstances, we may work with third parties to provide services on our Site. For example, we use analytics services
supported by third party companies who generate analytics cookies on our behalf. We may not have access to these cookies,
although we may use statistical information arising from the cookies provided by these third parties to customize content and for
the other purposes described above. These companies may also transfer this information to other parties where required to do so
by law, or where such other parties process the information on their behalf.
Third-party advertisers and other organizations may also use their own cookies to collect information about your activities on our
Site and/or the advertisements you have clicked on. This information, which may be combined with other information acquired from
third parties, may be used by them to serve advertisements on our Site and third party sites that they believe are most likely to be
of interest to you based on content you have viewed.
Third-party advertisers may also use this information to measure the effectiveness of their advertisements and to track aggregate
usage statistics.
We may not control these third-party cookies and their use may be governed by the privacy policies of the third parties employing
these cookies. To learn about these cookies and to disable or reject third-party cookies, please refer to the relevant third party’s
website.
bleacherreport.com
© 2014 Athena Privacy LLC
Draft for Discussion Purposes Only
43
Do Not Track Statement Survey
URL
http://bleacherreport.com/pages/priv
acy
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
DNT. b. Opting out of collection of your information for Tracking / Advertising: At this time sites on the Turner Network do
not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions. Please
refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other
tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on
your mobile device. Note that disabling cookies and/or other tracking tools prevents Bleacher Report or its business partners from
tracking your browser’s activities in relation to the Service, and for use in targeted advertising activities by third parties. However,
doing so may disable many of the features available through the Service. If you have any questions about opting out of the
collection of cookies and other tracking/recording tools, you can contact us directly at [email protected]
Other Party Collection. e. Analytics information. We may directly collect or use third-party analytics tools to help us measure
traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device as part of a web
page request, including the web pages you visit, your browser add-ons, your browser’s width and height, and other information that
assists us in improving the Service. We collect and use this analytics information in aggregate form such that it cannot reasonably
be manipulated to identify any particular individual user.
…
f. Ads on Bleacher Report: We may also share certain information such as your location, browser and cookie data and other
data relating to your use of our Service with our business partners to deliver advertisements (“ads”) that may be of interest to you.
Bleacher Report may allow third-party ad servers or ad networks to serve advertisements on the Service. These third-party ad
servers or ad networks use technology to send, directly to your browser or mobile device, the ads and ad links that appear on the
Service, and will automatically receive your IP address when they do so. They may also use other technologies (such as cookies,
JavaScript, device identifiers, location data, and clear gifs, see above) to compile information about your browser’s or device’s
visits and usage patterns on the Service, and to measure the effectiveness of their ads and to personalize the advertising content.
Bleacher Report does not sell, rent, or share the information we collect directly from you or about you from third parties with these
third-party ad servers or ad networks for such parties’ own marketing purposes, unless you choose in advance to have your
information shared for this purpose. Additionally, you may wish to opt-out of receiving cookies by adjusting your browser settings to
refuse cookies or to alert you when a cookie is placed. See “Your Choices About Your Information” below.
Please note that an advertiser may ask Bleacher Report to show an ad to a certain audience of Users (e.g., based on
demographics or other interests). In that situation, Bleacher Report determines the target audience and Bleacher Report serves
the advertising to that audience and only provides anonymous aggregated data to the advertiser. If you respond to such an ad,
the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach.
The Bleacher Report Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please
consult the respective privacy policies of such advertisers or contact such advertisers for more information.
optmd.com
http://optmd.com/privacy.html
2014-03-02
DNT. Silent.
Other Party Collection. Silent.
upworthy.com
http://www.upworthy.com/privacy
2014-03-02
DNT. Silent.
Other Party Collection. Ads on Upworthy: We may also share Non-Personally Identifiable Information with our business
partners to deliver online advertisements (“ads”) that may be of interest to you. Upworthy may allow third-party ad servers or ad
networks to serve advertisements on the Service. These third-party ad servers or ad networks use technology to send, directly to
your browser or mobile device, the ads and ad links that appear on the Service, and will automatically receive your IP address
when they do so. They may also use other technologies (such as cookies, JavaScript, device identifiers, location data, and clear
gifs, see above) to compile information about your browser’s or device’s visits and usage patterns on the Service (without using
any Personally Identifiable Information), and to measure the effectiveness of their ads and to personalize the advertising content.
Upworthy does not sell, rent, or share your Personally Identifiable Information with these third-party ad servers or ad networks for
such parties’ own marketing purposes, unless you choose in advance to have your information shared for this purpose. However,
© 2014 Athena Privacy LLC
Draft for Discussion Purposes Only
44
Do Not Track Statement Survey
URL
homedepot.com
http://www.homedepot.com/c/Privac
y_Security
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
please note that if an advertiser asks Upworthy to show an ad to a certain audience and you respond to such an ad, the advertiser
or ad server may conclude that you fit the description of the audience they are trying to reach. The Upworthy Privacy Policy does
not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such
advertisers or contact such advertisers for more information. IF YOU ARE NOT INTERESTED IN RECEIVING PERSONALIZED
ADS ON THE SERVICE, THEN SEE THE “YOUR CHOICES ABOUT YOUR INFORMATION” SECTION BELOW FOR
INFORMATION ON HOW TO ADJUST YOUR PRIVACY SETTINGS.
DNT. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities
tracked. These browser features are not uniform, so we are not currently set up to respond to those signals.
Other Party Collection. Tracking Tools We Use
We collect personal and other information about users over time and across different websites when you use this website or
service. We also have third parties that collect personal information this way. We or our vendors use several common online
tracking tools to collect this information. These may include browser and flash cookies. We may also use web beacons and similar
technologies. We use these tools: •
To track new visitors to our websites. •
To recognize returning customers. •
To store your
password if you are registered on our website. •
To provide you with advertising content in which we think you will be interested.
As part of this customization, we may observe your behaviors on this website or on other websites. We may also get information
about your browsing history from our trusted business partners and vendors. •
So we can better understand our audience, our
customers, our website visitors, and their respective interests.
Controlling Our Tracking Tools
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be
set to reject browser cookies. To control flash cookies, click here. Why? Because flash cookies cannot be controlled through your
browser settings.
If you configure your computer to block cookies, you will limit the functionality we can provide when you visit our websites. If you
block or delete cookies, not all of the tracking that we have described in this policy will stop.
…
Controlling Online Interest-Based Ads
We sometimes work with online advertising vendors to provide you with relevant and useful ads. This may include ads served on
our websites or mobile applications. This may also include ads served on other companies’ websites. These ads may be based on
information collected by us or third parties. For example, information a third party collects when you register for a website, like
your zip code. This might be used to target an ad for people in your area. These ads may also be based on your activities on our
websites or on third party websites.
To opt out of having your online behavior collected for advertising purposes, click here.
wikia.com
http://www.wikia.com/Privacy_Policy
© 2014 Athena Privacy LLC
2014-03-02
DNT. Silent.
Other Party Collection. Wikia uses some of those cookies and the data tracked by some of those cookies in conjunction with
various advertisers and advertising networks. Wikia has no control over the cookies and other information collected by advertising
and advertising networks which service ads on Wikia, and this policy does not apply to the information collected in regard to either
of those services.
…
Online behavioral advertising
This site works with third parties, including advertising companies and website analysis firms, who use cookies to collect NonPersonally Identifiable Information ("Non-PII") when you visit our Site and third party sites about your surfing activities. This NonPII, collected through cookies, is typically used by these third party advertising networks to serve you with advertisements while on
third party sites tailored to meet your preferences and likely interests. If you want to prevent a third-party advertiser from collecting
Draft for Discussion Purposes Only
45
Do Not Track Statement Survey
URL
fedex.com
http://www.fedex.com/us/security/pri
vacy-policy-2.html
pch.com
http://privacy.pch.com/
(Note: Includes survey of associated
tabs in same URL.)
© 2014 Athena Privacy LLC
Date
Significant Statements Made about Do Not Track Signals and Other Party Collection
data, currently you may either visit each ad network's web site individually and opt out, or visit the NAI gateway opt-out site to optout of all network advertising cookies. Click here for the NAI gateway opt-out site,
http://www.networkadvertising.org/managing/opt_out.asp
2014-03-02
DNT. Except as otherwise stated in this Privacy Policy, FedEx Digital Platforms do not generally follow do not track or comparable
signals sent by web browsers.
Other Party Collection.
Our policy is not to give, sell or otherwise distribute the Personal Information collected to third parties outside of FedEx (unless
required by law) to allow such third parties to conduct their own marketing activities for their own benefit; provided, however, in
some cases we may use suppliers to assist us in collecting, using or otherwise processing for our benefit the information obtained
for the purposes described in this Privacy Policy, including market research. Our practice is to require our suppliers to conduct
such activities consistent with this policy and our requirements. In addition, your Personal Information may be combined with nonpersonal information to customize your FedEx experience on The FedEx Digital Platforms and on third party sites.
…
Does FedEx use advertising companies to serve ads on third party Internet sites?
Yes, FedEx uses select advertising companies to serve relevant FedEx ads on third party Internet sites. Currently FedEx uses
Double Click, Adobe, Accuen and X+1. FedEx does not provide any Personal Information to these advertising companies to allow
them to use such data for their own purposes, or for the benefit of any other party. These advertising companies may, however,
place their own cookies or third party cookies on your browser to personalize your FedEx related experience on third party sites.
You can choose not to allow these advertising companies to use their cookies to serve you ads on third party Internet sites.
Several of these companies, Accuen, Google and X+1, are members of the Network Advertising Initiative. You can opt-out of ad
targeting from NAI member companies in a single location. To learn more, please click here. To opt-out of other ad targeting by,
DoubleClick and Adobe, you can review the parties' privacy policies for instructions on how to opt-out.
Adobe: Privacy Policy: http://www.adobe.com/sea/privacy.html
Opt-Out: http://www.adobe.com/privacy/opt-out.html
DoubleClick DART:
Privacy Policy: http://www.google.com/intl/en/privacy/ads/
For more information about marketing cookies and other technologies, and to opt-out, go to the following sites:
http://www.networkadvertising.org/optout_nonppii.asp
http://www.aboutads.info/
http://metrics.fedex.com/optout.html
2014-03-02
DNT. Silent.
Other Party Collection. When you access PCH offered applications at social media sites like Facebook you allow us to access
certain information from your profile at those sites. For example, when you access a game or application using the Facebook
Platform, Facebook will usually provide the application your User ID, as well your friends' User IDs (or your friend list). The
information you allow us to access is affected by the privacy settings you have established at the social media site. You can
control and find out more about these settings at Facebook at facebook.com/settings/?tab=privacy.
Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or
interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site,
and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third
party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company
providing it.
…
Some of our business partners (e.g., tracking utility company) use cookies and tracking pixels on our site. We have no access to or
Draft for Discussion Purposes Only
46
Do Not Track Statement Survey
URL
capitalone.com
http://www.capitalone.com/identityprotection/privacy/
http://www.capitalone.com/identityprotection/privacy/statement/
kohls.com
http://www.kohls.com/catalog/comm
on/content.jsp?pageName=securityp
rivacy
att.com
http://www.att.com/gen/privacypolicy?pid=2506
http://www.att.com/Common/about_
us/privacy_policy/print_policy.html
© 2014 Athena Privacy LLC
Date
2014-03-02
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
control over our partners' use of these technologies..
DNT. Silent.
Other Party Collection. Silent.
DNT. Silent.
Other Party Collection. Third-Party Advertising
We may partner with third parties such as Yahoo, Microsoft (Atlas technology) and [x+1] to deliver advertisements and monitor
activities on our own website and other websites. We may monitor advertisement “click-throughs,” Web traffic, statistics, and/or
other activities in order to improve browsing experiences on our website. Our partners may use cookies, Web beacons, and/or
other monitoring technologies to compile statistics about website visitors.
These third parties are subject to their own privacy policies. If you prefer that Yahoo not record information about your site visits,
you may visit Yahoo at http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/details.html to register your preference. You may
also register your preference for a number of other third-party advertisers including Microsoft (Atlas technology) and [x+1]
at http://www.networkadvertising.org/choices/ or you may adjust your browser settings to reject cookies.
2014-03-02
DNT. You should be aware that our Site may not recognize Do Not Track header information from some or all browsers.
Other Party Collection.
Kohl’s may also use service providers and/or third-party analytic companies acting on behalf of Kohl’s to implement these cookies,
pixel tags and similar technologies to help us track, collect and analyze this information to improve our Site.
(b) Technology Used to Serve Advertisements on Websites. Kohl’s and our third-party vendors, such as Google, use first- and
third-party cookies to inform, optimize and serve ads based upon a user’s past visits to our Site, and to report upon how Kohl’s ad
impressions and other ad services are related to the Site. We may combine and associate the information we collect through these
technologies with other information we have collected from and about you. This collective information may be used for interestbased advertising (also called "online behavioral advertising") in order to personalize your online experience, improve our website,
and to tailor our marketing to you. To learn more about this process or to opt out of this type of advertising, click here.
…
California residents are also advised that Kohl’s (and certain third parties authorized by Kohl’s) does track users’ behavior on our
Site and across websites for the purpose of serving targeted ads, for instance, or as further described in the "How We Use Your
Information" above. As noted, we use third-party advertising vendors that use first- and third-party cookies to gather information as
customers interact with Kohl’s Site and interact with other websites. Once gathered, this information helps us to serve ads on our
website and other websites. For information about opt-out programs that our third-party advertising vendors may participate in, and
the effect of opting out, you can visit http://www.networkadvertising.org/choices/.
2014-03-02
DNT. "Do Not Track" Notice: Because the providers of "do not track" and similar signals do not yet operate according to
common, industry-accepted standards, AT&T currently does not respond to those signals. For more information on Do Not Track,
please visit www.allaboutdnt.com.
Other Party Collection. Web Site Data Collection: We do not knowingly allow other parties to collect personally identifiable
information about your online activities over time and across third-party web sites when you use our websites and services. AT&T
provides information about the opt-out choices it makes available, and the opt-outs choices provided by certain third-party website
and mobile application analytics companies we use here.
DNT. "Do Not Track" Notice: Because the providers of "do not track" and similar signals do not yet operate according to
common, industry-accepted standards, AT&T currently does not respond to those signals. For more information on Do Not Track,
please visit www.allaboutdnt.com.
Other Party Collection. Web Site Data Collection: We do not knowingly allow other parties to collect personally identifiable
information about your online activities over time and across third-party web sites when you use our websites and services. AT&T
2014-03-02
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47
Do Not Track Statement Survey
URL
Date
http://www.att.com/gen/privacypolicy?pid=13692
2014-03-02
http://www.att.com/gen/privacypolicy?pid=24339
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
provides information about the opt-out choices it makes available, and the opt-outs choices provided by certain third-party website
and mobile application analytics companies we use here.
DNT. Silent.
Other Party Collection. . Do you use my information to send me advertising?
Yes. We may use information like the preferences you have expressed and interests you have demonstrated on our websites, in
our stores and through use of our products and services, to provide you with marketing information and advertisements for AT&T
products and services. Those ads may be delivered on our websites and mobile applications. This is called "first party" advertising.
It is part of our service relationship and you are not able to opt-out from this type of advertising.
Our advertising affiliate, AT&T AdWorks, and our advertising partners may also use anonymous information gathered through
cookies and similar technologies, as well as other anonymous and aggregate information that either of us may have to help us
tailor the ads you see on non-AT&T sites. For example, if you see an ad from us on a non-AT&T sports-related website, you may
later receive an ad for sporting equipment delivered by us on a different website. This is called "online behavioral advertising,"
which is a type of Relevant Advertising.
2. Do you use my information for other types of Relevant Advertising?
Yes. AT&T AdWorks also uses information we get through your use of our products and services, from our advertising partners,
and information like your age and gender to deliver Relevant Advertising that is not online behavioral advertising. We combine
your anonymous information with that of other users into aggregate "audience segments." These segments are based on particular
interests and/or factual characteristics that everyone in that audience segment is likely to share. We might use that information to
send you advertisements that are relevant to those interests or characteristics.
We are careful to create Relevant Advertising with aggregate audience segments that are large enough that you can't be identified
individually.
DNT. Silent.
Other Party Collection.
•
Online Advertising from AT&T Adworks: You can opt-out of all Relevant Advertising delivered by AT&T AdWorks on
your computer by visiting this page. You will need to opt-out on each computer browser you wish to exclude.
• Mobile Advertising from AT&T Adworks: You can opt-out of receiving Relevant Advertising delivered by AT&T
AdWorks by visiting this page on your mobile device. You will need to opt-out on each mobile device you wish to
exclude.
o You also can follow the steps below:
 From your AT&T mobile device you want to opt out, go to http://adworks.att.com/mobileoptout
 Make sure you are on the AT&T wireless network, and not on any Wi-Fi
 Choose the blue Opt-Out button. You should receive the following message: "Thank you. This
device will not be receiving AT&T AdWorks Relevant Advertising"
• Online Behavioral Advertising from AT&T and Other Advertisers: You can opt out of online behavioral advertising
from our advertising partners and others at the Network Advertising Initiative (NAI) here. You will need to opt-out on
each computer browser you wish to exclude.
• Advertising on att.net: You can opt-out of receiving targeted online ads from Yahoo! when using our att.net email
service or other Yahoo! services here.
• Additional Advertising Opt-Out Choices: You can opt out of online behavioral advertising from other companies who
have joined an association called the Network Advertising Initiative.
Information about Cookies and Similar Technologies: To limit collection of data on web sites that may be used for advertising,
go here for information on how to manage cookies and other similar technologies on your computer.
americanexpress.com
© 2014 Athena Privacy LLC
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Do Not Track Statement Survey
URL
https://www.americanexpress.com/u
s/content/legal-disclosures/onlineprivacy-statement.html
© 2014 Athena Privacy LLC
Date
2014-03-02
Significant Statements Made about Do Not Track Signals and Other Party Collection
DNT. Silent.
Other Party Collection. We (and our Service Providers or Third-Party Ad-Servers) also collect information through Cookies and
Similar Technologies. Most Cookies and Similar Technologies will only collect De-Identified Information such as how you arrive at
our website or your general location. However, certain Cookies and Similar Technologies do collect Personal Information. For
example, if you click Remember Me when you log in to our website, a cookie will store your username.
We (and our Service Providers or Third-Party Ad-Servers) may collect information using Cookies and Similar Technologies about:
• the device you use to browse our websites or use our apps (for example, we may collect information about the operating
system or the browser version and the type of device you use to open electronic communications from us);
• the IP Address and information related to that IP Address (such as domain information, your internet provider and
general geographic location);
• browsing history on our websites or apps (such as what you search for, the pages you view, how long you stay, and how
often you come back);
• how you search for our websites or apps, from which website you came from, and which of our Business Partners’
websites you visit;
• which ads or online content from us and our Business Partners you view, access, or click on;
• your browsing activities over time and across other websites, following your visit to one of our websites or apps;
• whether you open our electronic communications and which parts you click on; and
• the location of your mobile device (for example, when you use our mobile websites or apps to register to receive
location-based content).
We (and our Service Providers or Third-Party Ad-Servers) may also collect information made publicly available through third-party
platforms (such as online social media platforms), through online databases or directories, or that is otherwise legitimately
obtained. This information may be governed by the privacy notice(s) provided by the third party at the time of collection.
…
You have choices about how American Express uses your information, such as how we market to you or how we manage Cookies
and Similar Technologies.
We participate in the Digital Advertising Alliance (DAA) self-regulatory program and adhere to the DAA Principles for Online
Behavioral Advertising. Click here to learn more about the DAA and your choices related to Targeted Advertising.
If you do not want to receive Targeted Advertising from American Express, click here.
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