Tel : 852-2823-6800
Fax : 852-2865-0906
MOL Liner CEO Akihiko Ono’s 2016 New Year Address
Focus of "CARE"
Dear MOL Liner management and staff,
Happy new year.
At the start of 2016, I would like to address our focus of this year.
I have been emphasizing the importance of sales and customer service since the last
AMC meeting in October, where I explained the reason. We must admit that MOL-Liner
is behind the competition and my benchmark analysis reveals 4 areas of our inferiority:
1. Our revenue per unit is lower and NP per unit is also lower than competition;
2. Our space utilization is lower especially in non-dominant legs than competition;
3. Our equipment repositioning cost is much higher than competition, which implies
inefficiency of cargo matching;
4. Our ship cost is higher than competition.
Our voyage cost and bunker cost are same as competition and our administration cost
appeared lower than competition.
Having this observation, I emphasized 5 important points to tackle, which are in essence
as follows:
a. Adjust cargo portfolio to improve cargo mix to fit 2016 market;
b. Improve Customer Service quality and enhance inside-sales to be one of the
customers’ top carriers to be selected;
c. Enhance container inventory forecasting and implement the process of in/out
balancing;
d. Perform precise space control with strong focus of full-use of asset;
e. Reduction of vessel cost.
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Tel : 852-2823-6800
Fax : 852-2865-0906
Particularly item “b” above is of the utmost importance. I strongly believe that Sales,
including Inside-sales and Customer Service must be enhanced to recover our position
to be competitive. I encourage area management to add additional human resource for
reinforcement of this area, where necessary. In order to penetrate this policy and focus
in the organization, I would like to name a catchy slogan, that is “CARE”. CARE
stands for “Care for our customer” “Assure quality” ”Reinforce sales” “Enhance customer
service”.
Let’s do “CARE” in 2016.
Best regards,
Akihiko (Ayke) Ono
CEO MOL Liner
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