Teradici Naming and
Branding Guide for Partners
2
Table of contents
Teradici Trademark Usage Guidelines............................... 3
What is a trademark? .................................................. 3
Teradici trademark list ................................................ 3
Proper use of trademarks ........................................... 4
Trade Names ...................................................................... 5
Trademark attribution ................................................. 5
Acknowledgement/legal notice ................................... 5
Teradici Product Names ..................................................... 6
Teradici Product Naming Guidelines for OEMs ................. 7
Trademark Graphics Standards ......................................... 8
Teradici basic logotype ................................................ 8
Teradici logotype with pixel cloud ............................... 9
PCoIP logotype ........................................................... 10
PCoIP logotype (for manufacturing processes) ........ 11
Teradici PCoIP Optimized logotype ........................... 12
Background usage ..................................................... 13
Not permitted graphic usage .................................... 14
Questions? ........................................................................ 15
Teradici Naming and Branding Guide for Partners
Nov 2013
3
Teradici Trademark Usage Guidelines
Teradici Corporation has acquired valuable intellectual property rights
through the proper and continuous usage of trademarks to identify its
company and products. These guidelines have been developed for licensees
and other third parties to answer common questions regarding the proper
legal use of Teradici Trademarks and to prevent market confusion that
can result from improper or illegal usage. It is important that you use and
protect these marks properly by identifying these trademarks in all of
your promotional, advertising, instructional or reference materials, which
are distributed to the public, or on your web sites, products, labels or
packaging.
What is a trademark?
A trademark is a word, name, symbol, device, design, or phrase adopted
and used by Teradici to identify its product and to distinguish them from
products by other companies. Trademarks are usually noted with a ™
or a ® symbol. In the United States, a trademark that is noted by a ™ is
not registered with the United States Patent and Trademark Office, and
a trademark noted with an ® has been registered with the United States
Patent and Trademark Office. Trademarks, however, may also be registered
internationally and each country has different laws regarding the proper
notation of trademarks.
Teradici trademark list
The following list is not exclusive and Teradici reserves the right to add
or delete trademarks or modify these usage guidelines at any time,
and Teradici shall provide thirty days prior written notice of any such
modification or deletion.
Teradici®
PCoIP®
PCoIP Optimized ™
Teradici Naming and Branding Guide for Partners
Nov 2013
4
Proper use of trademarks
Please comply with these guidelines when using Teradici trademarks.
1.
A trademark is always a proper adjective that describes a specific person, place or thing. Use a
Teradici trademark as a proper adjective (not a noun or verb) the first time it is used in text. Never
use a mark as a verb:
CORRECT USE
PCoIP® technology allows you to deliver a rich,
uncompromised user experience.
2.
Teradici’s PCoIP® Partner Program
PCoIP® protocol includes intrinsic security
features
PCoIPs can be used throughout your
enterprise
Never hyphenate a trademark:
Remote desktops based on PCoIP® technology
Use PCoIP® portals to access your remote
workstation
PCoIP®-enabled desktops
INCORRECT USE
PCoIPing® into your remote workstations
Never combine two or more trademarks:
CORRECT USE
PCoIP® firmware release for XYZ Company
6.
INCORRECT USE
Never alter a trademark:
CORRECT USE
5.
INCORRECT USE
Teradici® PCoIP® Partner Program
CORRECT USE
4.
PCoIP® allows you to deliver a rich,
uncompromised user experience.
You should choose PCoIP® for all of your
remote workstations.
Never use trademarks in a possessive or plural form:
CORRECT USE
3.
INCORRECT USE
INCORRECT USE
XYZ PCoIP® firmware
Do not combine your marks or third party marks with any Teradici trademarks, either as the name
or your product or in any of your materials:
CORRECT USE
XYZ Company’s product with PCoIP®
technology
INCORRECT USE
Use the XYZ PCoIP® product
Teradici Naming and Branding Guide for Partners
Nov 2013
5
Trade Names
Trade names are the actual business names of companies. Trademarks
and trade names are not the same, even though many companies use their
trade names as trademarks. If you are using “Teradici” as a substitute for
Teradici Corporation, you are using it as a trade name. Because they are
nouns, trade names can be used in the possessive and do not require a
generic term or a trademark symbol. Thus, you should not use a ® after
“Teradici” when it appears as part of the full corporate name or as a trade
name.
For example:
Corporate Name: This technology was developed by Teradici Corporation
Trade Name: This technology was developed by Teradici.
Trade Name: Teradici’s latest technology leads the industry.
Trademark: The Teradici® processor leads the industry.
Trademark attribution
On products, packaging, manuals, advertisements and promotional
materials, use a trademark symbol (® or ™) with the most prominent
appearance of a Teradici trademark. These symbols must be used at least
the first time a Teradici mark is mentioned in the text (after the title).
Thereafter, you do not need to use the trademark symbol.
Acknowledgement/legal notice
Use the ® or ™ symbol in connection with any Teradici trademark and the
following acknowledgement of Teradici ownership of its marks and/or
logos:
“[insert permissible mark] [is a/are] trademark[s] of Teradici Corporation
and may be registered in the United States and/or other countries.”
Acknowledgement should appear either at the beginning or end of your
manuals, publications, or other materials.
The Teradici trademarks are valuable intellectual property rights of Teradici.
Please treat them properly in accordance with these guidelines. Misuse of
the Teradici trademarks may subject you to trademark infringement.
Teradici Naming and Branding Guide for Partners
Nov 2013
6
Teradici Product Names
Teradici PCoIP® Zero Client
Teradici PCoIP® Zero Client
Teradici PCoIP® Optimized Thin Client
Teradici PCoIP® Optimized Thin Client
Teradici PCoIP® Software Client
Teradici PCoIP® Software Client for Windows
Teradici PCoIP® Software Client for Mac
Teradici PCoIP® Software Client for Linux
Teradici PCoIP® Software Client for Android
Teradici PCoIP® Remote Workstation Card
Teradici PCoIP® Remote Workstation Card
Teradici PCoIP® Remote Workstation Card + CPU
Teradici PCoIP® Remote Workstation Solution
Teradici PCoIP® Hardware Accelerator (APEX 2800)
Teradici PCoIP® Hardware Accelerator
Teradici PCoIP® Hardware Accelerator LP PCIe Card
Teradici PCoIP® Hardware Accelerator for HP Gen 8 Blade Servers
Teradici PCoIP® Management Console
Teradici PCoIP® Management Console
Teradici Naming and Branding Guide for Partners
Nov 2013
7
Teradici Product Naming Guidelines for OEMs
In all cases, reference is required to PCoIP being a registered trademark of
Teradici Corporation.
Teradici PCoIP® Zero Client naming options:
Teradici PCoIP® Zero Client by {OEM}
{OEM} {Model name} PCoIP® Zero Client
{OEM} PCoIP® Zero Client is NOT allowed.
Teradici PCoIP® Remote Workstation Card naming options:
(formerly Teradici PCoIP host card)
Teradici PCoIP® Remote Workstation Card by {OEM}
{OEM} {Model name} PCoIP® Remote Workstation Card
{OEM} PCoIP® Remote Workstation Card is not allowed.
Referencing the different models:
Reference the different models of Workstation cards by indicating dual based on
TERA2220 or quad based on TERA2240. For example:
Teradici PCoIP® Remote Workstation Card – dual or quad by {OEM}
{OEM} {Model name} PCoIP® Remote Workstation Card – dual or quad
Using your own product name:
If you choose to use your own product name and not to include Teradici and/or
PCoIP in that name we require you to reference Teradici and our technology in the
following manner:
“This product is based on PCoIP® Technology from Teradici
Corporation.”
Reference to PCoIP being a registered trademark of Teradici Corporation is also
required.
Teradici Naming and Branding Guide for Partners
Nov 2013
8
Trademark graphic standards
When our trademarks are used by licensees and other third parties they
must adhere to the graphic standards as shown in this guide. Graphic
standards help to build awareness of the company, improve the perception
of Teradici and its products and technologies, and unify the presentation of
our identity.
Always use the authorized reproduction materials available from Teradici.
Do not attempt to re-create the designs, nor animate them or augment
them with additional designs.
Teradici basic logotype
The Teradici basic logotype is a design mark, and consists of the word
‘Teradici’ in a modified font. It is our primary trademark. It is only to be used
in positive (black) or reversed in white and must not be modified in any way
or combined with any other designs.
Clear space surrounding the
Teradici logotype must equal the
height of the letter “i”.
The minimum height of the letter
“i” is 0.25”
Teradici Naming and Branding Guide for Partners
Nov 2013
9
Teradici logotype with pixel cloud
The Teradici logotype with pixel cloud is an alternative design mark for use
when vertical space permits, when no other graphic elements are nearby,
and the reproduction method is able to adequately reproduce the pixel cloud
elements and colours.
Do not attempt to modify the design or colours in any way. Do not use the
pixel cloud without the Teradici logotype, nor alter the spatial relationship
between the Teradici logotype and pixel cloud.
Do not use this design mark if it will result in a smaller ‘Teradici’ than
would otherwise occur if only the Teradici basic logotype were used. Do not
use this design mark at sizes so small that the pixel cloud image becomes
indistinct.
Clear space surrounding the
Teradici logotype and pixel cloud
must equal the height of the
letter “i”.
The minimum height of the letter
“i” is 0.25”
Teradici Naming and Branding Guide for Partners
Nov 2013
10
PCoIP logotype
This design mark is the default mark to be used by licensees and third
parties. It is to be used on all Original Equipment Manufacturer (OEM)
products and in product literature. In cases where the reproduction method
and size may result in the clarity of the mark being compromised, use the
alternative design mark specifically created for manufacturing purposes.
This design mark is only to be used in positive (black) or reversed in white
and must not be modified in any way or combined with any other designs.
Clear space surrounding the
PCoIP logotype must equal the
height of the letter “I”.
The minimum height of the letter
“I” is 0.25”
Teradici Naming and Branding Guide for Partners
Nov 2013
11
PCoIP logotype (for manufacturing processes)
This alternative design mark is to be used in cases where the reproduction
method and size may result in the integrity of the mark being compromised.
It is only to be used in positive (black) or reversed in white, or, when
impressed, raised, injected or otherwise manufactured directly in the
product material, may be the same colour as the product to which it is
applied.
This design mark must not be modified in any way or combined with any
other designs, and must not be obscured by the shape of the product or
when the product is in use.
Clear space surrounding the
PCoIP logotype must equal the
height of the letter “I”.
The minimum height of the letter
“I” is 0.25”
Teradici Naming and Branding Guide for Partners
Nov 2013
12
Teradici PCoIP Optimized logotype
The Teradici PCoIP Optimized logotype may only be used for products
developed as part of the PCoIP Optimized program. It is only to be used in
positive (black) or reversed in white and must not be modified in any way or
combined with any other designs.
Clear space surrounding the
PCoIP logotype and pixel cloud
equals the height of the letter “I”.
The minimum height of the letter
“I” is 0.25”
Teradici Naming and Branding Guide for Partners
Nov 2013
13
Background usage
The Teradici trademarks may also be used in reverse on a solid color
background or on photographs with limited tonal value of sufficient
contrast. The Teradici logotype with pixel cloud may not be used on any
background except white or black.
Teradici Naming and Branding Guide for Partners
Nov 2013
14
Not permitted graphic usage
Do not re-create the trademarks using different fonts.
Do not modify the trademarks in any way.
Do not animate the trademarks in any way.
Do not apply color or to the trademarks.
Do not combine the trademarks with other non-Teradici trademarks.
Teradici Naming and Branding Guide for Partners
Nov 2013
15
Questions?
If you have questions or would like further information regarding Teradici Trademarks, please
contact Teradici Marketing department as follows:
Teradici Corporation
ATTN: Channel Marketing
#101-4621 Canada Way
Burnaby, BC V5G 4X8
Email: [email protected]
www.teradici.com
Teradici Naming and Branding Guide for Partners
Nov 2013