Hootsuite
Campaigns
Product Guide
Hootsuite Campaigns empowers digital
marketers with more than 15 types of
different social contests, sweepstakes and
galleries to attract followers and drive leads.
Hootsuite Campaigns delivers high impact,
measurable results across embeddable
microsites, Facebook and mobile devices.
Campaigns is integrated directly into
Hootsuite, so businesses can monitor
campaigns, engage with customers and build
lists for further outreach all from the comfort
of one centralized location.
Hootsuite Campaigns knows that it can seem
daunting to choose between 15 different
kinds of campaigns. When in doubt, use
this guide.
Launchpads
Before you decide the what, you might want to
think about the where. Hootsuite Campaigns
gives you three options-or four, including the
option to run all of them at the same time.
1. Microsite
‹‹Amplifies importance of campaign
‹‹Gives visitors a smaller website to really investigate
‹‹Saves time for your development team
2. Facebook App
‹‹Connect with your customers where they live
‹‹Keep fans within the Facebook experience
‹‹Builds campaign as an app within your Facebook
3. Embedded iframe
‹‹Attracts customers to your site
‹‹Customers stay within your site when participating
No matter which profile you choose, Hootsuite Campaigns
provides full mobile functionality, letting both your team
and your fans participate on the go.
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Social Feed
The world of social media is filled with
potential customers–to make sure you’re
reaching and reacting to as many of them
as possible, consider running a Social
Feed. Social Feeds aggregate content with
chosen hashtags from across a wide swath
of networks. In your Social Feed, you could
have Instagram photo and video content,
videos posted to Twitter, and written Tweets.
Product Features
With a Social Feed, you and your team will be
able to:
‹‹Curate content from across nearly every
popular social network
‹‹Select multiple hashtags from which to pull
in content
‹‹Aggregate multiple kinds of media, including
photos & videos from Instagram and photos,
videos & tweets from Twitter
‹‹Manage incoming content and filter by quality
‹‹Share immediately across all of your accounts
‹‹Highlight the love and creativity of your fans
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Sweepstakes
Sweepstakes offers visitors a clear-cut
value proposition. In exchange for contact
information, entrants get a chance to win
whatever prize you choose. Their simplicity
makes sweepstakes one of the easiest
ways to generate leads for your business;
if you’re looking to learn more about your
customers and how to reach them better,
this campaign is a strong contender.
Product Features
Our Sweepstakes helps businesses:
‹‹Post a clearly defined call to action for your
fans to answer through entry
‹‹Share the link to the sweepstakes across
social media channels
‹‹Understand what motivates your customers
‹‹Accumulate leads for potential interactions
‹‹Learn who and where your fans are
‹‹Incentivize participants to share the
sweepstakes in exchange for more entries
to win
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Commenting
Sweepstakes
Regular sweepstakes excel at lead
generation, but you can also use a
sweepstakes as an opportunity to test public
opinion on how you’re doing. A Commenting
Sweepstakes takes advantage of the
conversational nature of social media to
garner more leads for your organization.
Product Features
Commenting Sweepstakes allows businesses to:
‹‹Add a comment box to your sweepstakes
to gather public opinion
‹‹Get feedback, reviews and ideas from your
customers
‹‹Start conversations thanks to the contact
information provided
‹‹Manage which comments are approved for
public consumption
‹‹Showcase the talents and personalities of
your fans
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Photo
Contest
Photography is a common hobby and a
challenging art—but one that your fans are
more than capable of mastering. Celebrate
the talents of your fans, and get them taking
pictures.
Product Features
With Hootsuite Campaigns’ Photo Contest, you
and your team will be able to:
‹‹Allow fans to upload photos directly from
mobile or desktop to enter your competition
‹‹Curate and moderate entries for relevance
and quality
‹‹Enable voting and commenting to encourage
deeper participation with entrants and their
personal networks
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Video
Contest
Why not encourage the Hitchcocks in
your fanbase with a video contest? For a
few hours work--at most-- they could win
a very enticing prize. Not only will they be
excited by the chance to win, the campaign
will result in multiple fan-made videos
celebrating their love of your brand.
Product Features
If you create a video contest on Hootsuite
Campaigns, you and your team will be able to:
‹‹Create a central contest page to explain and
accept entries to the contest
‹‹Allow participants to upload videos directly
from mobile or desktop
‹‹Prequalify any video before it becomes publicly
viewable
‹‹Accept votes at your discretion, or decide the
winner internally
‹‹Share the winner(s) across your own social
networks
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Essay
Contest
Want to show off the Hemingways among
your customers? Give them a chance to
show off their skills with an Essay Contest.
Their entries can be the length of a Tweet,
and just as shareable.
Product Features
Running an Essay Contest on Hootsuite
Campaigns allows you to:
‹‹Create a simple entry box for your fans
to share their thoughts
‹‹Enable voting to further capitalize on
customer engagement
‹‹Share the best and most creative entries
‹‹Filter and moderate entries so that only the
best and most relevant entries are publicly
displayed
‹‹Get product feedback and insights while
capturing leads in the process
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Caption
Contest
A picture might be worth a thousand words,
but maybe you have fans who can sum
them up in far fewer. Letting them try can
be an entertaining way to encourage usergenerated content (also known as UGC) to
share across your social media channels.
Product Features
Caption Contests help you highlight the best
of your visual marketing efforts, the best
photography of today and the creativity of your
userbase. Using a Hootsuite Caption Contest
allows you to:
‹‹Select the image of your choice to be
captioned by your fans
‹‹Moderate and and filter entries to highlight the
best of your fans’ work
‹‹Share the entries across social media channels
(Facebook, Twitter, Pinterest and Google +)
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Twitter
Contest
Twitter is home to some of the most creative
communication online, and the writers of
the cleverest Tweets carry a great deal of
weight there, with thousands of followers for
the most skillful wordplay. Twitter Contests
inspire your fans to stretch their fingers and
their imaginations.
Product Features
Using a Twitter Contest allows you to:
‹‹Create a centralized contest page to describe
contest details and view entries
‹‹Capitalize on the creativity and innovation in
your fanbase
‹‹Create a hashtag and/or require a mention in
order to enter
‹‹Monitor and moderate the contest in real-time
to showcase the best of your fans
‹‹Aggregate fans’ entries to broadcast across
social media
‹‹Enable voting, encouraging users to to share
and support the best Tweets
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Twitter
Feed
Twitter never sleeps; someone in the world
at any time could be tweeting about your
business. Establishing a Twitter feed serves
to present the thoughts and feelings of your
customers in real time, reinforcing
that you are a business that proudly cares
and listens.
Product Features
Establishing a Twitter Feed allows you to:
‹‹Input the hashtags that you’d like to curate
‹‹Allow custom approval of Tweets to highlight
your most dedicated and creative fans
‹‹Immediately share the best UGC on your
own social media channels
‹‹Permanently host the Twitter stream on
a microsite or Facebook tab
‹‹Showcase corporate events and conferences
in real-time to facilitate community
engagement
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Instagram
Contest
For the past 5 years, Instagram has been the
place to see and share high-quality lifestyle
photography. In the meantime, it’s become a
prime social network for brands wanting to
showcase their fans and their product.
A photography contest here is competitive—
and rewarding.
Product Features
With an Instagram Contest you can:
‹‹Curate entries on a centralized contest page
‹‹Accept entries via a hashtag or required
mention
‹‹Enable voting and commenting on entries
‹‹Share promising entries on your own
Instagram page or other social networks
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Instagram
Gallery
Competition can be healthy, but keeping
fans in a constant state of competition can
lead to fatigue. With an Instagram Gallery,
you can gather photos for constant display.
Product Features
When you set up an Instagram Gallery, you have
the ability to:
‹‹Gather all brand-relevant Instagram content in
one centralized location
‹‹Share exceptional photos in real-time with
your fans
‹‹Allow users to share their favourite branded
content across their social networks
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Sign Up
The simplest way of all to generate leads
is just to let your fans step forward and be
recognized. There’s all sorts of incentives
that don’t require a four-figure piece of bait;
offer your loyal customers a chance to know
about product launches, milestones, and
upcoming sales and promotions before
anyone else.
Product Features
Building a Sign Up campaign helps you:
‹‹Post a simple form/landing page for customers
to register
‹‹See what aspects of your organization the fans
consider most relevant
‹‹Steer future marketing campaigns in favour of
your strongest or smallest audiences
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Poll
Polls help you gauge public opinion of
the world with questions that will incite
engagement from your customers. Not only
can they serve as a bellwether, polls can
better help you celebrate accomplishments
of your organization or steer your practices
to better answer your customers’ needs.
Whether you’re building the character of
your brand or your own understanding of
your customers’ lives and desires, go to
the polls.
Product Features
Using Hootsuite Campaigns to build a poll gives
you the ability to:
‹‹Build a multiple choice question to weigh the
opinions and priorities of your fans
‹‹Promote the poll in real-time to hear the most
voices possible
‹‹Add ability to turn on registration fields to
collect leads
‹‹Encourage your fans to share the poll across
their social networks
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Quiz
One of the best ways to build enthusiasm
for a brand is through entertaining and
engaging quizzes. With eye-catching titles
that demand to be clicked upon, and with
positive, fun results that encourage sharing
across social media, they’re fodder for water
coolers around the world.
Product Features
When creating a quiz in Hootsuite Campaigns,
you’ll be able to:
‹‹Add your original copy and visual content to
our convenient template
‹‹Turn on registration fields to generate leads
‹‹Ask text or multiple choice questions with
both right and wrong answers
‹‹Upload the quiz into a microsite, Facebook
page or your homepage to drive traffic and
engagement
‹‹Encourage and/or incentivize entrants who’ve
finished to share the quiz across their own
social networks
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Voting
Gallery
A Voting Gallery offers your fans a chance
to vote on images such as new products
or marketing materials. They provide all
the usability of polls with all the likability of
visual content. Want to know which designs,
products or flavors your fans prefer? A
Voting Gallery is a fantastic way to find out.
Product Features
With a Voting Gallery, you and your team can::
‹‹Upload your own curated images and calls to
action to a centralized location
‹‹Share the campaign across social media to
encourage high voter turnout
‹‹Add form fields to collect leads from each vote
‹‹Analyze the demographic data of voters to see
how you can anticipate specialized wants and
needs
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Want to learn more?
Visit our website to learn more about how
Hootsuite Campaigns can help your business.