ANALYZING SOCIAL SETTINGS A Guide to Qualitative Observation and Analysis Fourth Edition John Lofland University of California, Davis David A. Snow University of California, Irvine Leon Anderson Ohio University Lyn H. Lofland University of California, Davis THOMSONAustralia · Canada · Mexico · Singapore · Spain United Kingdom · United States CONTENTS List of Figures xvii Preface to the Fourth Edition xix Acknowledgments xxi Introduction: The Aims and Organization of This Guide I. Three Tasks: Gathering, Focusing, and Analyzing Data II. Features and Aspects of Fieldstudies A. Gathering Data: Researcher as Witness and Instrument B. Focusing Data: Social Science Guidance C. Analyzing Data: Emergence III. Audiences IV Yet More Labels for Fieldstudies 1 1 2 3 4 4 5 5 PART ONE GATHERING DATA 7 Chapter 1. Starting Where You Are I. Personal Experience and Biography II. Intellectual Curiosity III. Tradition and Justification 9 9 12 13 Chapter 2. Evaluating Data Sites 1. The Overall Goal 15 15 II. III. Participant Observation and Intensive Interviewing 17 Detailed Assessment of Data Sites 18 A. Evaluating for Appropriateness B. Evaluating for Access 1. Investigator Relationship to Setting 18 21 22 2. Ascriptive Categories of Researcher and Researched 23 3. Difficult Settings 25 C. Evaluating for Physical and Emotional Risks D. Evaluating for Ethics E. Evaluating for Personal Consequences IV. A Concluding Word of Caution 27 28 30 32 Contents Chapter 3. Getting In I. Types of Settings II. The Unknown Investigator A. Public and Quasi-Public Settings B. Private and Quasi-Private Settings III. The Known Investigator A. The "Insider" Participant Researcher Role B. The "Outsider" Participant Researcher Role 33 34 35 36 37 40 41 41 1. Connections 41 2. Accounts 43 a. b. c. d. Content Timing Form Audience/Targets 3. Knowledge 46 4. Courtesy 47 IV Political, Legal, and Bureaucratic Barriers V The Question of Confidentiality Chapter 4. 43 45 45 46 Getting Along I. Getting Along with Self: Emotional and Physical Challenges A. Information Overload B. Deception and the Fear of Disclosure C. Distance and Surrender 1. Loathing 2. Marginalization 3. Sympathy 4. Identification D. Physical Dangers E. Dealing with the Challenges II. Getting Along with Members: The Problems of Developing and Maintaining Field Relations 47 51 54 54 55 56 57 58 59 61 62 63 65 66 A. Strategies to Facilitate the Development and Maintenance of Field Relations 1. Presentational Strategies a. Nonthreatening Demeanor b. Acceptable Incompetence c. Selective Competence 2. Exchange Strategies 67 68 68 69 70 71 xi Contents Β. Strategies to Control Relational Closeness 1. Preempting 2. Finessing 3. Declining and Withdrawing III. Getting Along While Getting Out IV Getting Along with Claimants and Conscience: Ongoing Ethical Concerns V Postscript: Personal Accounts of the Field Experience 72 73 74 75 75 Chapter 5. Logging Data I. Data: Fact or Fiction? II. The Logging Task A. Data Sources 1. Direct Experience 2. Social Action 3. Talk 4. Supplementary Data a. Archival Records b. Physical Traces c. Photographic Data B. Problems of Error and Bias 1. Types of Error and Bias a. Reactive Effects h. Perceptual and Interpretive Distortions c. Sampling Errors 2. Measures to Control Error and Bias a. Sampling Strategies b. Team Research c. Strategic Selection of Informants d. Member Checking C. The Mechanics of Logging D. Protecting Confidentiality III. Data Logging in Intensive Interviewing: Guides and Write-Ups A. Preparing the Interview Guide 1. Puzzlements and Jottings 2. Global Sorting and Ordering 3. Section Sorting and Ordering 4. Probes 5. Facesheets and Fieldnotes 81 82 78 79 84 85 85 85 87 88 89 89 90 90 91 91 91 91 91 91 93 93 94 95 98 99 99 99 100 101 102 103 xii Contents B. Doing the Interview 1. Introduction 2. Flexible Format 3. Ineffective Questions 4. Attending, Thinking, Taking Notes, Taping 5. Separate Forms C. Writing Up the Interview IV. Data Logging in Observation: Fieldnotes A. Mental Notes B. Jotted Notes C. Full Fieldnotes 1. Mechanics 2. Contents a. Be Concrete b. Distinguish Notationally Among Member Comments c. Record Recalled Information d. Include Analytic Ideas and Hunches e. Record Personal Impressions and Feelings f. Reminders 3. Style ν. Interview Write-Ups and Fieldnotes as Compulsion PART TWO FOCUSING DATA Chapter 6. Thinking Topics I. Units and Aspects Combine into Topics ll. Units A. Practices B. Episodes C. Encounters D. Roles and Social Types 1. Roles 2. Social Types E. Social and Personal Relationships F Groups and Cliques G. Organizations H. Settlements and Habitats I. Subcultures and Lifestyles 104 104 105 105 106 107 107 108 109 109 110 110 112 112 113 113 113 114 115 115 116 119 121 121 122 123 124 124 125 125 126 126 127 128 129 131 Contents III. Aspects and Topics A. Cognitive Aspects or Meanings 1. Ideologies (and Kindred Concepts) as Meanings 2. Rules as Meanings IV V x 132 132 133 134 3. Self-Concepts and Identities as Meanings B. Emotional Aspects or Feelings 1. Emotion and Practices, Episodes, and Encounters 2. Emotion and Roles 3. Emotion and Organizations 135 136 136 137 138 C. Hierarchical Aspects or Inequalities 1. Hierarchy in Encounters 2. Hierarchy in Roles and Relationships 3. Hierarchy in Groups Two or More Units or Aspects as Topics 139 139 140 141 141 Units, Aspects, and Topics Form a Mind-Set for Coding 143 Chapter 7. Asking Questions 144 I. What Are the Topics Types? A. Single Types B. Multiple Types and Taxonomies 145 146 146 C. Typologizing D. Sources and Rules of Typing and Typologizing II. What Are the Topic's Frequencies? III. What Are the Topics Magnitudes? 148 149 149 I51 IV. What Arc the Topics Structures? V. What Are the Topics Processes? 151 152 A. Cycles B. Spirals C. Sequences 152 153 154 1. Tracing Back 154 2. Tracing Forward 3. Turningpoints VI. What Are the Topics Causes? 155 155 156 A. Requirements of Causal Explanation B. Selected Models of Causal Explanation 157 157 1. Experimental Model 157 2. Statistical Model 3. Contextual Model 158 158 xiv Contents 4. Case Comparative Model 5. Step/Process Model 6. Negative Case Model C. Clarifying the Relationship Between Qualitative Field Research and Causal Explanation VII. What Are the Topic's Consequences? A. Foreground Issues in Examining Consequences 1. Requirements of Inferring Consequences 2. Consequences for Whom or for What? 3. Intentional and Unintentional Consequences B. Examples of the Qualitative Study of Consequences VIII. Where and What ls Agency? A. Passivist Versus Agentic Conceptions B. Agentic Questions Chapter 8. Arousing Interest I. Social Science Framing A. Trueness 1. Theoretical Candor 2. The Ethnographer's Path 3. Fieldnote and Interview Transcript Evidence B. Newness 1. Relating to Existing Work 2. First Report 3. Unusual Setting 4. New Analytic Focus and Perspective C. Importance 1. Questioning Mind-Set 2. Propositional Framing 3. Generic Concepts a. Using Existing Social Science Conceptions b. Discerning New Forms c. Using Metaphors d. Using Irony 4. Developed Treatment a. Conceptual Elaboration b. Balance c. Interpenetration 5. Resonating Content 158 158 158 158 162 163 163 163 163 164 165 165 166 168 169 169 170 170 170 171 171 172 172 173 174 174 175 177 177 178 179 180 180 181 183 184 185 xv Contents II. Social Science Value Commitments 187 Α. Demystification 187 Β. Holistic Dispassionate Understanding 188 III. Other Framings 189 A. Technocratic/Social Engineering Frame 190 B. Liberation Frame 190 C. Muckraking Frame 191 D. Expressive Voicing 191 PART THREE ANALYZING DATA Chapter 9. Developing Analysis I. Strategy One: Social Science Framing A. Eight Forms of Propositions 193 195 197 197 B. A Third Way to Contrast Propositional with Other Writing C. Number of Propositions in a Single Fieldstudy II. Strategy Two: Normalizing and Managing Anxiety III. Strategy Three: Coding A. Two Physical Methods of Coding V 198 200 203 1. Filing 203 2. Computer Databasing 203 B. Types of Coding Files IV. 197 198 204 1. Folk/Setting-Specific Files 205 2. Analytic Files 206 3. Methodological/Fieldwork Files 208 C. Maintaining a Chronological Record 209 Strategy Four: M e m o i n g 209 Strategy Five: Diagramming 212 A. Taxonomies 212 B. Matrices and Typologies 214 C. Concept Charts 215 D. Flowcharts 216 VI. Strategy Six: Thinking Flexibly Chapter 10. Writing Analysis I. Preliminary Considerations 217 220 221 A. Understanding the Social Psychological Dimensions of the Writing Process 221 B. Plan Your Writing Time and Place 223 xvi Contents IL Writing Practices A. Start Writing B. Write on Any Project Aspect, But Write C. Admit Aversion and Write Regularly Anyway D. Trust in Discovery and Surprise in Writing E. Do Not Seek Perfection or the One Right Way F. Divide and Conquer G. Draw on Standard Literary Organizing Devices H. Find Your Own Working Style I. Reread and Revise J. Seek Feedback K. Constrain Your Ego and Related Attachments L. Let It Go III Concluding Observations A. The Fieldstudies Approach as a System of Parts B. The Similarity of All Scholarship 224 224 225 226 228 229 230 231 233 233 235 236 237 238 239 239 References 241 Index 273
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