TOURISM
It is Jerusalem’s policy to encourage tourism activities that celebrate the Town’s natural resources, scenic beauty and rich history in ways that preserve them for future enjoyment. Building on the positive reputation and appeal of the Finger Lakes Region, Jerusalem will support
the promotion of its physical and cultural assets, such as Keuka Lake, local wineries and Native American heritage. Jerusalem understands that tourism is a growing industry, both regionally and nationwide. The Town will continue to identify economic development opportunities related to tourism, such as niche business development and tourism-related services, to
help ensure a stable local economy. Jerusalem will collaborate with other agencies and institutions to coordinate events and activities, making Jerusalem an attractive destination for travelers near and far.
Strategies
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Improve tourism coordination and information sharing opportunities.
Expand opportunities for organized tourism opportunities within the Town.
Increase collaboration among local businesses to attract visitors.
Expand tourism-related services and retail within the town.
Expand partnerships with local, county and regional partners.
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Attendance at local festivals
Estimated number of visitors annually
Number of guests at inns and bed and breakfast establishments each year
Tourism-related revenue and sales
2006 Comprehensive Plan
Policies & Actions
Measures
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STATUS
1. Improve tourism coordination and information sharing opportunities.
A. Establish ongoing/regular communication with tourism agencies in the
county and region.
B. Ensure that Jerusalem is linked to all county and state-sponsored tourism
promotion efforts.
C. Identify and pursue new opportunities where the Town of Jerusalem’s attractions can be promoted locally, regionally and beyond. (e.g. Town brochure)
2. Expand opportunities for organized tourism opportunities within the Town.
A. Work with local travel agencies and tour organizers to ensure that Jerusalem is included in Finger Lakes Wine Tours.
Policies & Actions
B. Develop and promote walking and driving tours within the town (linked to
other communities in the region) that visitors can use to explore the area.
C. Work with the college to develop afternoon outings for students and visiting families on key weekends during the school year (e.g. homecoming, parents’ weekend, etc.)
3. Increase collaboration among local businesses to attract visitors.
A. Organize street sales where feasible to attract pass-through traffic.
B. Promote and conduct organized events and sales among a collection of
business owners in the town. Examples might include scheduled outdoor
sales, open houses and giveaway days.
C. Host community-wide festival and garage sales that will attract visitors to
the area.
4. Expand tourism-related services and retail within the town.
A. Conduct postcard surveys with visitors inquiring about the kinds of goods
and services they would like to see available in the Town of Jerusalem in the
future.
B. Encourage restaurants, gift shops and other service-oriented businesses to
locate in the township.
C. Maintain an inventory of available storefronts, commercial properties and
build-ready sites available for potential business development.
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Jerusalem, New York
STATUS
5. Expand partnerships with local, county and regional partners.
A. Participate in regional task forces, studies and standing committees related
to tourism.
B. Work with other communities in the Finger Lakes Region to organize and
participate in joint advertising and promotional activities.
C. Work with Keuka College in the development of a town brochure.
Policies & Actions
2006 Comprehensive Plan
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