Dove Commercials Worksheet
Name____________________________
Date_______________
Before viewing the Dove Evolution video:
1. Look at this photo and comment on it. What is it trying to do – persuade, inform, or
entertain? What are your feelings or reactions to it?
2. Look at these two photos. Are they identical? What is different, if anything, about
them? Are they the same person?
Justify your answer:
Adapted by Rusty Hopewell, Burlingame SD Wellness Coordinator, 2014 View the Dove Evolution video: https://www.youtube.com/watch?v=hibyAJOSW8U
3. What is the video’s message(s)? What do you think the goal of this “ad” is and do you
think it’s effective? Is it trying to persuade, inform, or entertain?
4. How is its message the same as or different from other advertisements?
5. Is this message effective? Why or why not?
6. Watch the billboard sequence (0.50sec – 0.59sec) again: Two girls are walking by this
billboard. Which way are they walking? How might this fact be important? Why?
7. Review your answers on page 1. Think about what you got right and what you might
change if you answered them after viewing the video.
8. Watch Beauty Pressure by Tim Piper (https://www.youtube.com/watch?v=Ei6JvK0W60I)
a. How did this clip make you feel?
b. What do you think the purpose of this clip was? To Persuade, inform, or entertain?
Why?
c. What impacts, good or bad, do you think the beauty industry is having on our lives?
d. What other things do you think boys and girls can do to lessen any negative impacts
of the beauty industry?
Discuss: How do you feel about advertisers telling us what we should look like? Is
it ethical?
Adapted by Rusty Hopewell, Burlingame SD Wellness Coordinator, 2014