uly 2014
Vol. 25, No. 4
Copre
Co
r sco’s
’ Ove
v rn
r igh
g t Lite
t …
Marks 25 Years of Publishing Wit and Wisdom
This is th
t e message we delivered to
readers of th
t e fi
f rst issue of Overnig
i ht
Lite in October 1990:
Since a publication about copy
p ing
n
would pro
r bably
l turn into a “s
“ nooze letter,
r”
we decided to try
r a dif
iffere
r nt approach.
Rather than hit you between the ey
e es
with a hard selling
n on copy
p ing
ng, it is our
intention just to say
a “hello” to our customers
r each month, share
r a laug
u h or two
and then let you get back to your work.
W hav
We
a e fo
f ll
l owed th
t is philosophy
h in
each issue of th
t e newsletter th
t at we
have designed, produced and mailed
First Class ever since.
A New Era Begins
Copies Overnight (our name back
t en) was just tw
th
t o years old and on th
t e
t reshold of a new era in th
th
t e graphic
arts fi
f eld.
Digital printing (th
t e term hadn’t
even been coined yet, hence “copying”
f r lack of a better term) was in its
fo
infa
f ncy
cy, and we needed to get th
t e word
out to our clients and prospects.
Powerful Communication Tools
“We
W hav
a e alway
a s practiced wh
w at we
preach. Print is th
t e most powerfu
f l
meth
t od of communicating a constant
marketing message.” says Copresco
President and CEO Steve Johnson.
Targeted Newsletters
“We
W hav
a e been a longtime advocate
of targeted newsletters. They create and
build strong relationships by keeping
your name in fr
f ont of new as well as
existing clients.”
So, Copresco went to press with
t
our present-day
a fo
f rmat with
t expanded
technical content while maintaining
our quick-read and lighth
t earted-styl
ye
tradition.
W also added an internet box with
We
t
website addresses fo
f r a wide range of
interesting fa
f cts, fi
f gures and oth
t er
helpfu
f l info
f rmation.
Color Adds Zest
Our fi
f rst color issue, printed in
August 1999, highlighted our digital
color cap
a ab
a il
i iti
t es fo
f r a fu
full range of books,
pub
u lications and manuals.
W occasionally printed in color
We
until we went fu
f ll
l -color with
t each issue
in 2000.
Our Clients Chip In
n 2001, we asked our clients to
participate in an important decisionmaking process. Should Copresco purc ase th
ch
t e latest, greatest color press currentl
t y produced by Xerox or by Indigo.
W wanted profe
We
f ssional opinions
a out wh
ab
w ich
c mach
c ine produced th
t e best
color quality. So, we mailed separate
Lite issues printed on each press to all
of our clients.
Showing Off
To highlight Copresco’s extensive
f nishing capab
fi
a ilities, we hav
a e drilled,
hole-punched, die-cut and laminated
unique Lite issues.
Noteworthy Issues
We have also printed special fo
W
f urpage issues to report signifi
f cant events
like our miraculous 48-hour recovery
f om a devastati
fr
t ng 2012 storm th
t at tore
t e roof off
th
f th
t e plant.
Our Editorial Team
ee Str
t ouse of Wo
W rdcr
c aft
f took ov
over th
t e
helm as editor of th
t e new
e slett
t er in 1992.
Dav
a id Dank
n ovi
v ch
c has handl
d ed design
and lay
ayout since 1997. Ch
C ris Garcia, wh
w o
joined us last fa
fall, is th
t e th
third car
a tooni
n st in
Lite’s
’ 25-year history,
y fo
f ll
l owing Mich
c ael
Campbell and th
t e late Alvin Blick.
Joan Gordon has serv
r ed as our prooff
reader fo
f r th
t e past 10 ye
y ars.
Check Our Progress
f you would like to check out th
t e
progress of Overnig
i ht Lite th
t rough th
t e
years, visit our web
e site.
Archived issu
Ar
s es dat
ating back
c to
t 1997 ar
are
posted onl
n ine in text-onl
n y fo
f r fa
f st downloadi
d ng an
a d in easy-vi
v ew
ewing PDF fo
f rmats.
Let Us Hear from You
We’ll
W
l be more th
t an hap
a py to add your
coll
l eagues and fr
f iends to our newsletter
mail
i ing list.
And, please rememb
m er th
t at your
comments, suggesti
t ons and sub
u missions
are alway
a s welcomed.
http://www.copresco.com
(630) 690-2000 • Fax (630) 690-8182
Fun’s Fine, but...
s its name implies, Lite has al
a way
a s
been a lively pub
u lication, with
t a fu
f ll
page of jokes and cartoons.
However, a 1995 reader survey told
us th
t at you enj
n oyed th
t e fu
f n but wanted
more technical info
f rmation.
See th
t e progress of Overnig
i ht Lite th
t rough th
t e years,
look up recent issues, join us as a sub
u scrib
i er:
http://www.copresco.com/lite.htm
262 Commonwealth Drive
Carol Stream, IL 60188
Add
ddress Corr
rrectiton Requeste
td
Just as a golfe
f r was ab
a out to tee off
ff, he
ffelt a tap
a on his shoul
u der. He spun around
to see wh
w o wo
w ul
u d dar
a e interru
rupt hi
h s swi
w ng.
A woman handed him th
t is card: “I am
deaff mute. May
a I please play
a th
t rough?”
He wav
a ed her off
ff, ranting ab
a out special
treatment and “how dare you” and on
and on. As he again pulled back to hit
his ball, he was knocked out cold wh
w en
anoth
t er ball smacked him in th
t e back of
t e head. As he regained consciousness
th
he saw
a th
t e woman standing over him,
holding up fo
f ur fi
f ngers.
A
A
Marriage: a union made in heav
a en.
A
A
A
Then again, you can say
a th
t at ab
a out
t under and lighting.
th
A
A
A
A pipe burst in a doctor’s house. He
immediately called a plumb
m er, wh
w o
arrived at once, repaired th
t e pipe in less
t an 30 minutes, and handed th
th
t e doctor
a bill fo
f r $600. “This is ridiculous!” th
t e
doctor protested. “I don’t even make
t at much as a doctor!” “I know,
th
w ” th
t e
plumb
m er shrugged. “Neith
t er did I wh
w en
I was a doctor.”
A
A
A
A
Disney Wo
W rld: a people trap operated
by a mouse.
A
A
As a woman came to aid an accident
victim, a man said, “Step back please!
I’ve had fi
f rst aid training, and I know
first aid!” The woman watched him
f r a moment, th
fo
t en tapped him gentl
ty
on th
t e shoulder. “When you get to th
t e
part ab
a out someb
e ody call a doctor,” she
said, “I’m already here.”
“Why
h are some of your hairs gray
a ?” a
child asked his moth
t er. “Every time th
t at
you do someth
t ing wrong and make me
unhappy,
y ” th
t e moth
t er teased, “one of
my hairs turns grey.
m
y ” The child th
t ought
a out th
ab
t is fo
f r a moment. “Is th
t at wh
why
Grandma’s hairs are all gray
a ?”
F rmer Chicago Cub
Fo
u s outfi
f elder and
Hall of Fa
F mer Andre Daw
a son once paid
a $1,000 fi
f ne fo
f r disputing a call by
umpire Joe We
W st. On th
t e memo line of
his check Daw
a son wrote, “Donation fo
f r
t e blind.”
th
A
A
What’s th
t e most eff
ffective way
a to teach
yourself to rememb
m er your wife
f ’s birth
t day
a ? Fo
F rget it once.
A
A
A
What’s th
t e diff
fference betw
t een a golf
ball and an anniversary present? A
man will spend tw
t o hours looking fo
f r
a golf ball.
A
A
Patient: “How much will it cost to
hav
a e th
t is tooth
t pulled?”
Dentist: “Ninety
t -fi
f ve dollars.”
Patient: “Ninety
t -fi
f ve dollars? Fo
F r just
a fe
f w minutes work?”
Dentist: “We
W ll
l if you would prefe
f r, I
can pull it out slowl
w y…”
Overnight Lite is published monthly by Copresco for the
edification and amusement of our clients and friends.
Subscriptions: Subscriptions to Ove
v rn
r ig
i ht Litite are
complimentary and available only within the United States of
America. To
T subscribe, visit www.
w cop
o re
r sco.com/
m/litite.htm
t
Submissions: Reader comments, suggestions and submissions
of both humorous and technical material are welcomed.
Submissions will be fully credited if requested.
Postmaster: Send address corrections to Copresco’s
Ove
v rn
r ig
i ht Litite, 262 Commonwealth Dr., Carol Stream, IL 60188
Copyright: All contents ©2014 Copresco. All rights reserved.
ISSN 1930-2274
Copresco
262 Commonwealth Drive
Carol Stream, IL 60188-2449
phone (630) 690-2000 fax (630) 690-8182
http://
//www.copresco.com