2014 Advertising Opportunities
AOA’s 2014
ADVERTISING OPPORTUNITIES
Why AOA?
Enhance Your Visibility with AOA
Take a look at your advertising efforts: Are you reaching your target audience? Where are you
concentrating your company’s marketing budget? In 2014, increase your visibility among the
ONLY practice management association dedicated entirely to the field of otolaryngology: the
Association of Otolaryngology Administrators. Nearly 1,000 administrators and managers
comprise the AOA. Partnering with the AOA in your advertising and marketing efforts
will place pertinent information directly into the hands of those who run and manage
otolaryngology practices every day.
Reach Your Target Audience
We have a diverse membership. Our members’ titles include administrator, director, manager, CEO and
more. More than 75% of our members are in private practices, and about 15% of members are in academic
environments. Our members also have strong purchasing power. According to a recent survey of members,
27.8% of our membership approves major purchases, 69.4% recommend major purchases and 46.3%
approve minor purchases. Advertising with AOA allows you to get your products and services directly into
the hands of those who make the decisions and suggestions in otolaryngology practices.
We Cater to YOU
With opportunities in print, web ads, webinars, email marketing, list rental, exhibiting and sponsorships, we
can help you create a campaign to increase your exposure to our selective audience. We provide you with
multiple opportunities that you can mix and match to build a successful campaign that will help you achieve
your marketing goals. Our specialty-specific members allow you to pinpoint your focus and gain access to
the gatekeepers of more than 700 ENT practices from across the United States. Specialize your advertising
with AOA to showcase your products and services to some of the largest and top-ranked programs and
practices in the country.
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2014 AOA ADVERTISING
About the AOA
About the AOA
MISSION: The Association of Otolaryngology Administrators facilitates
professional and financial development, networking and support to leaders
in Ear, Nose and Throat practice management.
VISION: The Association of Otolaryngology Administrators aspires to be the
association of the most visible, valued and trusted otolarygnology practice
management experts, fostering excellence in the professional achievement,
leadership in practice management, and information to enhance the quality
of otolaryngology practice.
The AOA is a leader in otolaryngology practice management that serves its
members by offering education, networking and resources. The AOA offers
educational opportunities such as webinars and its annual educational
conference to help practice administrators, managers, coders and more
run their practices more efficiently and add money to their bottom line.
There are numerous opportunities to network with fellow members via the
AOA’s website – www.AOAnow.org – as well as face-to-face at the annual
educational conference, a three-and-a-half day educational event that takes
place every fall. The AOA also offers free resources on its website as well as
resources available for purchase, including an accounts receivable manual, a
job descriptions manual and salary and benchmarking surveys.
Use the information below to contact the appropriate member of the AOA
Office to get your company advertising with AOA in 2014.
AOA Office
2400 Ardmore Blvd., Ste 302
Pittsburgh, PA 15221
Main Line: 412-243-5156 | Fax: 243-243-5160
Email: [email protected]
Executive Director
Robin L. Wagner, COPM
Direct Line: 412-243-5156 x 107
Email: [email protected]
Communications Account Executive
Caitlin Price
Direct Line: 412-243-5156 x 110
Email: [email protected]
Webinars Account Associate
Erin Dishong
Direct Line: 412-243-5156 x 102
Email: [email protected]
AOA 2013-14
Executive Council
President
Camille White, COPM
The ENT Center of Central Georgia
540 Hemlock St.
Macon, GA 31201
Phone: 478-743-8953 | Fax: 478-741-9556
Email: [email protected]
President Elect
Danielle DeMaio-DeAngelis, COPM
Thomas Jefferson University Dept of Oto/HNS
925 Chestnut St. 6th Floor
Philadelphia, PA 19107
Phone: 215-955-6784 | Fax: 215-923-4532
Email:
[email protected]
Secretary-Treasurer
Barry Hubert, MBA, CMPE, COPM
Blue Ridge Ear, Nose and Throat
870 State Farm Rd, Ste 101
Boone, NC 28607
Phone: 828-263-5680 | Fax: 828-264-3279
Email: [email protected]
Senior Member-at-Large
Marguerite Wood
ENT of Oklahoma
5402 SW Lee Blvd.
Phone: 580-531-0028 | Fax: 580-531-0026
Email: [email protected]
Immediate Past President
Jeff Dudley
Sacramento Ear, Nose & Throat
1111 Exposition Blvd. Bldg. 700
Sacramento, CA 95815
Phone: 916-736-6670 | Fax: 916-736-9837
Email: [email protected]
Parliamentarian
Julie Farley
Ohio Head & Neck Surgeons, Inc.
4912 Higbee Ave. NW
Canton, OH 44718
Phone: 330-994-0830 | Fax: 330-492-7192
Email: [email protected]
2014 AOA ADVERTISING
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CONTACT:
Oto’s Scope
Caitlin Price
[email protected] | 412-243-5156 x 110
Print Advertising
The Oto’s Scope is the AOA’s quarterly magazine. This 32- to 36-page printed glossy features articles written by members,
vendors and outside sources that focus on the following areas: operations, marketing, technology, finance, human resources and
leadership. This magazine reaches all Professional and Associate members of our organization, or roughly 90% of our membership.
The magazine also is mailed once yearly as a joint issue to members of the American Academy of Otolaryngology-Head &
Neck Surgery as well as our own membership, totaling nearly 11,000 individuals for that mailing alone. The joint mailing occurs
each year in June.
Advertising below can be purchased for single issues or in package deals. Advertising for the joint issue must be purchased
separately but can be added onto any package deal below for the additional cost.
Issue Pricing (March, September and December)
SIZE
1 ISSUE
2 ISSUES
3 ISSUES
Color Full Page (7.5” x 10”)
$750
$720 (x 2)
$690 (x 3)
Black & White Full Page (7.5” x 10”)
$600
$575 (x 2)
$550 (x 3)
Color Half Page (7.5” x 5”)
$445
$385 (x 2)
$325 (x 3)
Black & White Half Page (7.5” x 5”)
$350
$300 (x 2)
$250 (x 3)
Color Quarter Page (3.75” x 5”)
$280
$250 (x 2)
$220 (x 3)
Black & White Quarter Page (3.75” x 5”)
$225
$200 (x 2)
$175 (x 3)
Color Business Card (3.75” x 2.5”)
$220
$190 (x 2)
$160 (x 3)
Black & White Business Card (3.75” x 2.5”)
$175
$150 (x 2)
$125 (x 3)
Issue Pricing (June/Joint)
SIZE
JUNE ISSUE
Color Full Page (7.5” x 10”)
$900
Black & White Full Page (7.5” x 10”)
$750
Color Half Page (7.5” x 5”)
$600
Black & White Half Page (7.5” x 5”)
$500
Color Quarter Page (3.75” x 5”)
$450
Black & White Quarter Page (3.75” x 5”)
$400
Color Business Card (3.75” x 2.5”)
$375
Black & White Business Card (3.75” x 2.5”)
$350
Submission Reminders:
†† All high-resolution images and fonts
MUST be included when the PDF is
saved.
†† Embedded images must be CMYK,
TIFF or EPS no less than 300 DPI. No
RGB or JPEG images. Do not nest EPS
file into another EPS file.
†† Fonts used must be Type 1 fonts. No
true type or font substitutions.
†† A color proof is required.
Production Requirements:
• Specs must be the exact measurements featured above.
• Only digital files with embedded images and fonts will be accepted. It is the company’s responsibility to
embed images and fonts so the ad reproduces as designed.
• Preferred format: PDF
Issue
Theme
Projected Mail Date
Commitment Deadline
Artwork Deadline
March 2014
Did You Know...?
March 7, 2014
Jan. 24, 2014
Jan. 31, 2014
June/Joint 2014
Time for Change
June 1, 2014
April 11, 2014
April 25, 2014
September 2014
Walk the Line of Success
Sept. 1, 2014
Aug. 1, 2014
Aug. 15, 2014
December 2014
Everything Is Going to be OK
Dec. 5, 2014
Oct. 17, 2014
Oct. 31, 2014
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2014 AOA ADVERTISING
CONTACT:
Banner Ads
Caitlin Price
[email protected] | 412-243-5156 x 110
Website Advertising
The AOA website – www.AOAnow.org – is one of the most valuable
resources available and a huge benefit to membership. Members access
the website to download files from the Practice Management Resource
Library, post questions to our Discussion Forums, learn about our upcoming
educational webinars and more. The AOA website is also the place where
potential members go to learn about the association, and these individuals
can also sign up for a free 30-day trial membership to access some of the
resources mentioned above.
There are several website advertising options, all illustrated below:
Rotating Banner [Size: 1,000 x 320 pixels] – This banner offers an eyecatching view in the center of the AOA home page. Your banner will
rotate as one of five banners on the page. The other four banners all are
AOA-related, leaving your company as the sole outside advertiser in this
space.
Lower Banner [Size: 1,000 x 200 pixels] – This non-rotating banner
appears in the lower center of the home page.
2013 AOAnow.org Home Page Views and Visitors
January – 22,483 page views & 7,433 visitors
February – 117,621 page views & 8,260 visitors
March – 58,418 page views & 8,938 visitors
April – 21,068 page views & 10,543 visitors
May – 22,034 page views & 11,679 visitors
June – 31,916 page views & 14,836 visitors
July – 25,582 page views & 14,233 visitors
August – 20,521 page views & 11,925 visitors
September – 18,397 page views & 12,525 visitors
October – 21,578 page views & 11,186 visitors
November* – 5,277 page views & 2,338 visitors
*As of Nov. 8, 2013
Banner Ad Pricing
DURATION*
TYPE
COST
Rotating Banner (1,000 x 320 pixels)
SIZE
60 days
Static
$500
Lower Banner (1,000 x 200 pixels)
60 days
Static
$350
Lower Box Banner (1,000 x 200 pixels)
60 days
Animated
$450
*Those interested in longer ad durations can contact Caitlin Price at the AOA Office for specialized pricing.
Production Requirements:
• Company must provide artwork for all ads.
• Banners must be received in the exact measurements stated above.
• All banners should be at least 72 DPI but no more than 150 DPI.
• A URL must be provided to link to the advertisement.
• Companies must provide coding for all animated banners.
• Required format: .jpg
2014 AOA ADVERTISING
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CONTACT:
Dedicated eBlasts
Caitlin Price
[email protected] | 412-243-5156 x 110
Email Advertising
Dedicated eBlasts are an excellent way to get your company’s message directly into the inboxes of our members. You craft the
message – including all of the wording, branding and graphics – and provide us with HTML code (or we can create it for you, for an
additional charge). We then send the email from the AOA on behalf of your company to our entire membership, which consists of
more than 900 individuals.
From products and services to upcoming educational events and meetings, Dedicated eBlasts can serve as a wonderful tool
to share timely information in an eye-catching, graphical manner. Beginning in 2014, companies are limited to sending one (1)
Dedicated eBlast every quarter, with a maximum of four emails per year, in order to limit the amount of email we are sending to
our members.
Dedicated eBlast Pricing
TYPE
1 BLAST
2 BLASTS
3 BLASTS
4 BLASTS
Company-Provided HTML (YOU create it)
$500
$460 (x 2)
$400 (x 3)
$375 (x 4)
In-Office Creation (WE create it)
$550
$510 (x 2)
$450 (x 3)
$425 (x 4)
Production Requirements:
• All provided HTML must have photos already linked
What We Need:
and hosted on company’s end.
†† Raw HTML in .html or .txt format (if
• Provided HTML should be “camera-ready” in that it
choosing the Company-Provided
only requires copying and pasting into the AOA email
HTML option)
system.
†† Any graphics, logos and copy (if
• Companies who choose the In-Office Creation option
choosing the In-Office Creation
must provide all graphics, logos and copy as well as an
option)
idea or concept of layout and design.
†† Subject line content
• Company will receive preview of eblast before it is
distributed to membership. Minor edits (formatting,
spelling errors, etc.) will be allowed at this time. Any major edits or significant changes to content could
require an extra fee.
NOTE:
Slandering of any other company in the content of a Dedicated eBlast is strictly prohibited. All Dedicated
eBlast content will be reviewed by the AOA Office prior to releasing the email. The AOA has the authority to edit or
reject any material it deems to be in violation of this stipulation.
Maximize Your Exposure with an Advertising Package
To get the most out of your advertising experience with AOA, we are offering several package deals to utilize multiple
avenues. Choose from one of the options below, or contact Caitlin at the AOA Office to customize your own package.
Package 1 – $1,300
1 full-page Oto’s Scope ad1
1 Dedicated eBlast
60-Day Small Box Website Banner Ad
Package 2 – $1,850
3 half-page Oto’s Scope ads1 OR 1 fullpage ad and 1 half-page ad
2 Dedicated eBlasts
60-Day Small Box Website Banner Ad
Package 3 – $2,500
4 half-page Oto’s Scope ads2 OR 2 fullpage ads
4 Dedicated eBlasts
60-Day Small Box Website Banner Ad
These advertising package Oto’s Scope ads are only valid on the March, September and December issues. You can upgrade
to the June issue for an additional fee.
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This package includes half-page ads in all four issues of the Oto’s Scope or your choice of any two issues for full-page ads.
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2014 AOA ADVERTISING
CONTACT:
Webinars
Erin Dishong
[email protected] | 412-243-5156 x 102
Infomercial Advertising
The AOA offers webinars to its members roughly once per week.
Infomercial webinars are 30- or 60-minute presentations that allow
a company to discuss its products and services with association
members. Members will register for free to attend all infomercial
webinars and can also order the digital recording before or after the
live presentation. Successful infomercials combine education as well
as product promotion.
The webinars are hosted within our platform, Adobe Connect,
and moderated by a staff member at the AOA Office. The 30-minute
webinar presentations allow a 25-minute presentation with 5 minutes
for questions and answers at the end. The 60-minute presentations
allow a 50-minute presentation with 10 minutes for questions and
answers at the end.
Companies will receive a listing of attendee names, practice
names and practice phone numbers of everyone who attended the live presentation. Companies will not receive any information
from individuals who purchase the recordings after the live webinar presentation; however, those who purchase the recording will
have access to the entire presentation – including handouts – that will have your company’s information.
Infomercial Pricing
TYPE
COST
30-Minute Infomercial Webinar Presentation
$700
60-Minute Infomercial Webinar Presentation
$1,250
What We Need:
(Two Months Prior to Presentation)
†† Company name and logo (.jpg format
preferred)
†† Speaker name, credentials and brief
bio
†† Presentation description with bulletpointed objectives
Past Infomercial Webinar Topics:
• Reimbursement for Balloon Dilation
• Accreditation
• Balloon Sinuplasty
• Marketing Your Practice
• Hearing Aid Sales
• EMR Solutions
SAVE THE DATE:
AOA-32 in Nashville
The AOA’s 32nd Annual Educational Conference will be held Oct.
8-11, 2014, at the brand-new Omni Nashville in Nashville, TN.
There are numerous opportunities to connect and meet with our
members face-to-face, from purchasing a basic booth space to
sponsoring events and signage. The conference attracts more
than 300 attendees as well as industry-leading speakers. Learn
more about the various opportunities AOA-32 has to offer in our
exhibitor prospectus (due out January 2014) or by visiting www.
AOAnow.org/AOA32 or calling the AOA Office at 412-243-5156.
2014 AOA ADVERTISING
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CONTACT:
Additional Opportunities
Caitlin Price
[email protected] | 412-243-5156 x 110
Other Advertising
The AOA offers several other options to showcase your brand and increase your visibility with our membership. We are also
open to working with your company to customize an advertising campaign specific to your needs to target our members. Please
contact Caitlin Price to discuss either of the opportunities below or to pitch your own ideas.
Resource Guide Business Listing
In February 2014, the AOA will mail a Resource Guide that will list all of the resources that AOA offers, including webinar
subscriptions and recordings, manuals, surveys and more. The Resource Guide will also include an Industry Business Directory
with various sizes and styles of company listings and will be distributed to our membership and prospects.
There are several options to choose from for the February Resource Guide. The listing options are:
Business Listing – The cheapest option, the Business Listing will include:
• Company name
• Company address
• Company contact person
• Contact phone number
• Website URL
• Company description (50 words or less)
Business Listing with Logo – This listing includes everything above plus a high-resolution graphic of your company’s logo.
Business Card-Sized Ad – Your company will create a 3.75” x 2.5”-sized full-color ad that will run in the business listing. (Please
see the specs on page 4 for the business card ad specifications.)
Full-Page Ad (inside front and inside back covers) – Your company will create a 7.5” x 10” ad that will run either on the inside
front or inside back cover. Please specify which location you prefer for your ad, and contact the office to check availability.
TYPE
COST
Business Listing
$100
Business Listing with Logo
$150
Business Card-Sized Ad
$200
Full-Page Ad
$500
Issue
Projected Mail
Date
Commitment
Deadline
Info/Artwork
Deadline
Resource Guide
Feb. 1, 2014
Jan. 10, 2014
Jan. 17, 2014
What We Need:
†† Business Listing: Company
name, address, contact
person, phone number,
website URL and company
description (50 words or less)
†† Company logo in .ai, .eps or
.pdf format, full color, no less
than 300 DPI (if applicable)
†† Business card-size or full-page
ad following the specs on
page 4
Mailing List
Purchase a one-time-use mailing list of our members to send our
membership collateral from your company. Reach nearly 1,000 ENT
management professionals in one mailing. Sent materials must be preapproved by the AOA Office.
TYPE
One-Time-Use Mailing List
COST
$500
NOTE:
Any abuse of the one-time-use-only policy will result in additional
charges to your company.
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2014 AOA ADVERTISING
Partner with AOA
Interested in partnering with
AOA to create a year-round
alliance and to strengthen your
company’s presence? Contact
Robin at the AOA Office at 412243-5156 x 107 to learn more
about partnership opportunities.