Cra$ing Powerful Stories that Inform, Persuade, Inspire, and Entertain
#W309
ATD InternaKonal Conference
Denver, CO
REBEKAH CHANG
VIET HOANG
WHAT IS A STORY? “A narraKve about a character dealing with an obstacle to achieve some important goal.”
– J. SIGNORELLI
 C -­‐HARACTERS – Who is the story about?  R -­‐ELATIONSHIP – How do the characters relate to each other?  A -­‐CTION! – What do the characters want?  F -­‐EELING – How should the audience feel?  T -­‐AKE-­‐AWAY – Why should we care? CHARACTERS “… there are three aspects your need to know: the physical, sociological, and psychological.”
– QUOTE FROM “ THE THREE DIMENSIONS OF CHARACTER”
RELATIONSHIP “I don’t think there is any truth. There are only points of view.”
– ALLEN GINSBERG
ACTION “You take people, you put them on a journey, you give them peril, you find out who they really are.”
– JOSS WHEDON
FEELING “Feelings and emoKons are the universal language.”
– JUDITH WRIGHT
TAKE-­‐AWAY
“Knowledge without applicaKon is simply knowledge. Applying the knowledge to one’s life is wisdom – and that is the ulKmate virtue.”
– KASI KAYE ILIOPOULOS
1.  Once upon a ;me… 2.  Every day... 3.  But one day… 4. Because of that... (and then) 5.  Because of that... 6.  Because of that... 7.  Un;l finally... 8.  And ever since then... BEGINNING TURNING POINT 1 MIDDLE TURNING POINT 2 END / MORAL “What that means is…”
Charlie and the Chocolate Factory Willy Wonka, Grandpa Joe, Charlie Frozen Anna, Elsa, Olaf The Lion King Mufasa, Simba, Timon Rudolph the Red-­‐Nosed Reindeer Rudolph, Santa, Donner The Sound of Music Maria, Captain Von Trapp, Liesel Star Wars Luke, Han, Princess Leia CONTACT INFORMATION
REBEKAH CHANG rebekah@storycra$andtell.com (310) 977.1489
VIET HOANG viet@storycra$andtell.com (310) 872.7101
FEEDBACK COUNTS!
 Your feedback helps ATD con;nue to provide top-­‐notch educa;onal programs that help you stay on top of a changing profession.  Evalua;on forms for this session are available via the mobile app and at the following link:  w ww.tkconference.org/aNendees WHAT’S YOUR STORY?