L o g o
06.2013
p o L I c Y
&
u S A g e
g u I d e L I n e S
Introduction
The Scientific and Cultural Facilities District has a trademarked logo
which was registered with the Secretary of State’s office in 2001. This
trademark consists of the polar bear “Popsicle” with paws hanging
over a rectangle containing the words SCFD beneath which are the
words “Scientific & Cultural Facilities District,” and a tagline that reads
“Citizens Making It Possible.” The rectangle is black with white letters.
A copy of the logo and words is included within this policy and is
available on the SCFD website.
The SCFD logo is a registered trademark. It is a valuable legal and
intellectual asset, and its unauthorized use is prohibited.
A unified graphic identity serves to strengthen the SCFD name,
and image through a consistent branding, a distinctive mark used
throughout all SCFD-supported events and activities. However,
expanding public awareness of the manner in which public funds are
expended for the benefit of the public is an important aspect of the
SCFD model. While recognizing that public awareness of the SCFD
may be increased through modifications of the traditional logo, the
Board of Directors desires to maintain strict control over the logo and
any variations. The following formal logo policy was adopted by the
SCFD Board of Directors at its regular meeting on June 27, 2013 and
supersedes all previous logo policies.
This document defines the SCFD’ logo use policy, describes the logo in
clear terms, and defines generally accepted and prohibited uses. It does
not attempt to define every imaginable use of the logo, but provides
a clear path to seek approval for logo use. Questions regarding this
policy should be directed to the Executive Director of the Scientific and
Cultural Facilities District.
SCFD Logo Policy & Usage Guidelines
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Symbol
Logotype
The SCFD Logo
The SCFD logo consists of two parts: the SYMBOL and the LOGOTYPE.
• The SYMBOL is the polar bear and the rectangle containing SCFD
• The LOGOTYPE is the words “Scientific & Cultural Facilities District”
and “Citizens Making It Possible”
The relationship between the Symbol and the Logotype is fixed and should
not change.
Proper use of the SCFD logo will incorporate both the SYMBOL and
LOGOTYPE. The LOGOTYPE should never be used without the SYMBOL.
It is understood, however, that certain uses of the SCFD logo may preclude
the inclusion of the LOGOTYPE. For example, use of the SCFD logo on a pin
or badge may necessitate the use of the SYMBOL alone. Whenever possible,
however, the SYMBOL and LOGOTYPE should be used together.
Certain uses may
necessitate use of
the symbol alone,
but whenever
possible the
symbol and the
logotype should
be used together.
Do not modify the type within the SCFD logo.
The SCFD logo has been designed in both a horizontal and vertical format.
Color and Background
The SCFD logo was designed in color and in black and white. The SCFD
Blue color is a match to Pantone® 541. When possible, this color version or
the black and white version should be used. However, some applications may
call for use of color other than the SCFD Blue. In these situations, the entire
SCFD logo must appear in one color only.
When using on a background color, there must be adequate contrast to
ensure legibility of the SCFD logo against the background.
SCFD Logo Policy & Usage Guidelines
SCFD Blue is a match
to Pantone® 541; or
C100, M78, Y32, K21
R0 G59 B112
#003B70
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Reverse Logo Version
A reverse version of the logo has been developed in both
color and black and white. In these versions the LOGOTYPE
appears in white, and there is a white outline surrounding the
bear and the SCFD box. These versions are for use when the
intended background is too dark to ensure adequate contrast
with the positive black or blue logo versions.
Acceptable Use
Recipients of SCFD funds must include the
trademarked SCFD logo as acknowledgment of SCFD
Vertical black logo in reverse
funding on their website and all collateral materials such as
season program announcements, playbills, annual reports,
banners and other materials with the exception of capital
campaign materials and activities or events that are not
supported by SCFD funds.
• The SCFD logo may be resized to accommodate a specific
use, but all text (“SCFD” and “Scientific & Cultural
Facilities District" and "Citizens Making It Possible”) must
remain legible.
• The SCFD logo, when used in a Web or other Internet
application, must be linked to http://www.scfd.org or
packaged with a separate text link to the SCFD URL.
Horizontal color logo in reverse
Horizontal version of the SCFD
logo should not be reproduced
smaller than 1-inch wide.
Vertical version of the SCFD
logo should not be reproduced
smaller than 1/2-inch wide.
SCFD Logo Policy & Usage Guidelines
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Prohibited Use
It is the policy of the SCFD that its trademarked logo be used without
modification and in an appropriate manner in accordance with this policy,
unless the SCFD board has granted permission for a specific, modified form of
the logo. When displaying the trademarked logo, organizations should ensure
that the logo is not reduced below a size that renders the text illegible.
Do not alter the logo.
• The SCFD logo may not be used in any manner that expresses or implies
the SCFD’s endorsement, certification or approval of any product or service
absent express written permission.
• The SCFD logo may be used only as provided by the SCFD. Users may not
alter the logo as to proportions or elements; a user may not animate, morph
or otherwise distort the logo perspective or appearance.
• Users may not alter the SCFD logo to incorporate any other object,
including, but not limited to other logos, icons, words, graphics, photos,
slogans, numbers, design features, symbols, audio files or video files without
the express written permission of the SCFD Board of Directors.
Do not incorporate
any other objects.
OBTAINING PERMISSION FOR MODIFIED LOGO
A recipient organization may, at its own expense,
develop a modification of the trademarked logo
which portrays the polar bear with attire that
is representative of the organization’s cultural
activities. Modifications must maintain the
integrity of the trademarked image. All such
modifications must be submitted to the SCFD
board for formal approval in accordance with
this policy before use in any manner by the
organization.
• Applicants for permission to use a modified
SCFD logo must submit a written request to
the SCFD Board of Directors that includes the
proposed final graphic design in a size no smaller
than 4” x 6” on a plain white background.
SCFD Logo Policy & Usage Guidelines
• Requests for modifications that include colors
other than black and white must be submitted in
the proposed color(s).
• Following their receipt, logo modification
requests will be reviewed at the next regularly
scheduled board meeting whenever possible.
• Use of the logo shall only occur with prior
written permission (e-mail or hard copy) from
the SCFD. The SCFD Board may withhold
approval at its sole discretion and reserves the
right, in its sole discretion, to terminate or
modify permission to display the modified logo
at any time.
Requests for acceptance of modified versions of the
SCFD logo may be submitted to [email protected] or to
SCFD, 899 Logan St., Suite 500, Denver, CO 80203.
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logo versions available
This illustrates the versions of the logo are
available in electronic/digital format for
your use.
These are provided in these file formats:
.AI
Adobe Illustrator format. Vectorbased, which allows for unlimited
scaling.
.EPS Vector-based, which allows for
unlimited scaling.
black vertical positive
black vertical reverse
color vertical positive
color vertical reverse
.JPG Available in both low-resolution
for Web/screen use; and highresolution, for printing. White
background.
.PNG Available in both low-resolution
for Web/screen use; and highresolution, for printing. White
background.
black horizontal positive
black horizontal reverse
color horizontal positive
color horizontal reverse
SCFD Logo Policy & Usage Guidelines
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