Delegate Information
May 11-13, 2017 | JW Marriott Grande Lakes | Orlando, FL
awaken genius
pioneer ideas
Developed via a profound dialogue with key market
players and our extensive proprietary research, the CFO
Summit XXXII program offers indispensable insights.
Chairperson: Jody Billiard, SVP, Chief Accounting Officer,
Coca-Cola Bottling Co. Consolidated
WORLD CLASS BRIEFINGS BY THE LIKES OF
Dominic J. Caruso, EVP and Chief Financial Officer, Johnson
& Johnson
Dori Abendschein, SVP, Chief Financial Officer – North
America, Schneider Electric
Tammy Romo, EVP and Chief Financial Officer, Southwest
Airlines
Zachary Wasserman, SVP and Chief Financial Officer – North
America, VISA
Jonathan Mariner, EVP and Chief Financial Officer, Major
League Baseball (2002-2016)
Jennifer Cabalquinto, EVP and Chief Financial Officer,
Golden State Warriors
Steve Poppen, EVP and Chief Financial Officer, Minnesota
Vikings
Sharon Virag, Chief Accounting Officer and VP, Finance,
Aetna Inc.
Elizabeth Joyce, Deputy Chief Information Security Officer,
Hewlett Packard Enterprises
Grant Fitz, EVP and Chief Financial Officer, Valassis
Alberto Fornaro, EVP and Chief Financial Officer, IGT
The role of the CFO no longer means strictly crunching numbers.
Financial leaders are being asked to manage new challenges;
such as, talent development, big data, industry consolidation
and shrinking margins; all while pursuing sustainable growth.
Success in today’s economic environment requires innovating
the finance function. Modern CFOs must embrace their role as
a strategic leader and arm themselves with the tools to deliver
business value and position their companies for success.
Hafiz Chandiwalla, SVP and Chief Financial Officer, CocaCola Bottling UNITED
Craig Logan, SVP, Corporate Finance, Procurement & Business
Services, Sony Electronics
Marc Thompson, Former Managing Director, America’s
Finance, GE Capital
Olga Tsokova, SVP, Chief Accounting Officer, First Republic
Bank
Adrian Bracy, Chief Executive Officer, YWCA Metro, Former
Chief Financial Officer, St. Louis Rams and Arizona Cardinals
Matt Beamish, VP, Corporate Controller, Coca-Cola Bottling
Co. Consolidated
Doug Weiner, Senior Counsel, Cyber Security, Hewlett
Packard Enterprises
David Muhlestein, PhD, JD, VP, Research, Leavitt Partners
FRESH THINKING – STIMULATING INTERACTIONS – DYNAMIC PARTNERSHIPS
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summit program
Keynote Presentation
Principles-Based Financial Leadership
Dominic J. Caruso, EVP and Chief Financial Officer, Johnson & Johnson
Today’s CFOs must demonstrate strong leadership skills beyond financial competence.
They must be excellent business leaders, meeting evolving market demands with agility,
while also delivering on the company’s financial commitments. Leading from a foundation
of clear principles can help CFOs ensure the success of their finance organizations, as well
as their company. In this session, Mr. Caruso will discuss how CFOs can:
• Clearly articulate strong company values
• Build fundamental pillars that achieve and maintain financial health
• Empower, inspire and develop employees
Keynote Presentation
The Biggest Mistake I Ever Made
Marc Thompson, Former Managing Director, Americas Finance, GE Capital
“Culture eats strategy for breakfast.” As business people, we have all heard and know
these iconic words from Peter Drucker. But do we apply it to our own departments?
Or is performance the only thing that we give merit to?
In this TedTalk-style session, Marc Thompson will deliver a powerful message on leadership
and share the story of the most important lesson he has learned over his 30 year career.
the summit program
key topics
The primary objective of the CFO Summit
XXXII is to explore the key aspects and issues
related to financial best practices and their
application as business drivers for innovation
and growth. The Summit’s program topics
have been pinpointed and validated by senior
executives from the financial community as
the top critical issues they face. Key issues for
2017 include:
Why Innovation Should Be Every CFO’s
Top Priority – Defining and measuring value
creation
Finance Transformation – Planning, execution
and change management strategies for success
Cyber Security – Preparation, new threats and
lessons learned from recent data breaches
Capitalizing on the New Regulatory
Environment – What’s next for the ACA, Dodd
Frank and how CFOs can make the most of
Trump administration policy
Keynote Panel Discussion
Financial Leadership through Uncertainty – Parallels from the Business of
Professional Sports
Adrian Bracy, Chief Executive Officer, YWCA Metro, Former Chief Financial Officer,
St. Louis Rams and Arizona Cardinals
Jennifer Cabalquinto, EVP and Chief Financial Officer, Golden State Warriors
Jonathan Mariner, EVP and Chief Financial Officer, Major League Baseball (2002-2016)
Steve Poppen, EVP and Chief Financial Officer, Minnesota Vikings
Resource Deployment with a Purpose –
Driving growth through strategic financial
planning
Keynote Presentation
The Strategic CFO: Managing the Present while Co-Creating the Future
Tammy Romo, EVP and Chief Financial Officer, Southwest Airlines
In today’s business environment, CFOs are becoming more involved with the overall
business and strategy. Once able to rely solely on technical and functional proficiencies,
finance executives now must step away from their balance sheets and embrace their
position as a business partner and operational leader. Tammy Romo has spent over 30
years at Southwest Airlines. In this session, she will share her insights and experiences
leading the company, and how she balances financial discipline with innovation, culture
and branding.
• Developing innovative strategies to remain profitable in today’s economy
• Building active relationships with other members of management
• Expanding your leadership skills to increase your capacity as a trusted advisor
Risk Rationalization – Finding the balance
between innovation and financial discipline
Putting Finance in the Driver’s Seat of the
Digital Disruption – Exploring the big data
opportunity for CFOs
The Strategic CFO – Managing the present
while co-creating the future
Navigating M&A – Overcoming administrative,
regulatory and operational challenges to
integration
Bridging the Talent Gap – Recruiting and
developing the millennial generation of finance
leaders
For first-hand delegate experiences,
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Presentation
Strategic Leadership – How CFOs Can Help Generate Organic Revenue Growth
Grant Fitz, EVP and Chief Financial Officer, Valassis
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Presentation
Building a True CFO Organization – Change Management
Strategies for Finance Transformation
Zachary Wasserman, SVP and Chief Financial Officer – North
America, VISA
In today’s competitive market, organizations are going through
massive finance transformations. For some, these changes are taking
place within a specific function, but many companies are carrying
out complete departmental overhauls. Successfully making this
transformation requires building a team and ultimately redefining
finance’s role within the business. Zach Wasserman joined VISA in
2016 with the goal of building out a world class CFO organization
for the company. In order to execute such a massive task, VISA
underwent a comprehensive talent review, restructuring of how
the department works to support the business, and a crossfunctional realignment of leadership. Join us as Zach Wasserman
provides insight from VISA’s finance transformation journey and the
challenges faced along the way.
Presentation
Putting Finance in the Driver’s Seat of the Digital Disruption
Dori Abendschein, SVP, Chief Financial Officer – North America,
Schneider Electric
Digital maturity and an operating model that contemplates the
current disruptive landscape of technology are directly linked to
improved business performance and achieving cost efficiencies. CFOs
need to understand, and even embrace, the opportunities that new
technologies and approaches present, without getting caught in the
“hype.” Cloud, BPaaS, Analytics, Customer Experience, Process
Automation and so many other leading topics are all part of the current
buzz – but how do you really dispel the myths and leverage the power
of these solutions? This session will explore the kind of initiatives that
Financial Leaders need to support and the required investments or cost
offsets that are often required as part of the equation.
Presentation
Bridging the Talent Gap – Strategies for the Recruitment,
Development and Retention of Millennials
Olga Tsokova, SVP, Chief Accounting Officer, First Republic Bank
In today’s marketplace, the only sustainable competitive advantage
that matters is talent. Finance departments have particularly
struggled in recent years with the recruitment, development and
retention of talent from the newest generation of the workforce.
Failure to attract, develop and retain the best talent is a leading
cause of market share loss and sharp declines in competitiveness.
Finance leaders can no longer avoid developing new strategies to
cater to this group. This session will delve into:
• Identifying key themes to help you lead effectively in the
new environment
• Successfully navigating workforce changes – understanding what
matters to millennials
• Effective internal and external strategies to address workforce
development challenges
• Tracking competencies and skills of a younger and newer workforce
Presentation
Transforming the Finance Function – What it Takes to Get it Right
Sharon Virag, Chief Accounting Officer and VP, Finance, Aetna Inc.
As pressure to provide more support to the business continues to
increase, finance departments across the globe are undergoing
massive transformations. However, with as high as 75 percent
of such transformations failing, it is critical that CFOs identify
the characteristics of a successful transformations and develop a
comprehensive strategy as they begin these projects. Transforming a
function requires making difficult choices with regard to the activities
finance will invest in and which it will stop. What activities create
value and drive business growth? Beyond technical acumen, what
skill sets are required for a finance department that is a strategic
partner for the business? In this session, hear from one organization
on their finance transformation journey, the challenges faced and
lessons learned on what it takes to be among the small class of
companies that get it right.
Presentation
Policy Update – Exploring the Future of US Health Care and the
Implications for Business Leaders
David Muhlestein, PhD, JD, VP, Research, Leavitt Partners
Health care is once again at the center of today’s political agenda.
But concurrent to the discussion of the future of the Affordable Care
Act (Obamacare), the government is rolling out major bipartisan
legislation (MACRA) that fundamentally changes how physicians are
paid through Medicare. What does all of these mean for employers?
Where does the repeal of the ACA stand? This session will provide
an overview of the current healthcare landscape and what the
implications are for business leaders.
Dual Presentation
Cyber Security Challenges and Perspectives
Elizabeth Joyce, Deputy Chief Information Security Officer, Hewlett
Packard Enterprises
Doug Weiner, Senior Counsel, Cyber Security, Hewlett Packard
Enterprises
There is no question that cyber threats and breaches will continue
to increase. The result is a compromise of confidential information,
disruption of business functions, impact to the brand and, of
course, liability. The legal department has an important role in the
governance and oversight of cyber security with an eye toward
reducing liability. This session will introduce and discuss strategies
CFOs and legal officers should be executing.
• Creating a team effort: C-Suite, Legal, IT, business units and HR
working together to address cyber security
• A global perspective on regulatory activity taking into account
that technology is moving faster than the law
• Advising on cyber risk and challenges beyond data breaches
• Incident response and implications from using intrusive security
monitoring technology to identify threat actor tactics, tools
and techniques
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Dual Presentation
Managing Explosive Growth in a 115 Year Old Company:
Geographical, Cultural and Financial
Matt Beamish, VP, Corporate Controller, Coca-Cola Bottling Co.
Consolidated
Jody Billiard, SVP, Chief Accounting Officer, Coca-Cola Bottling Co.
Consolidated
Over the last three years, Coca-Cola Bottling Co. Consolidated, a
company established in 1902, doubled its revenue to $3.2 billion via
a series of acquisitions. In order to ensure the anticipated returns
of these acquisitions are realized, the finance team has been thrust
to the forefront of an execution-centric organization. As such,
the finance function must be an even more efficient provider of
information to enhance management’s operational and capital
allocation decision making. To accomplish this, Coke Consolidated
has had to introduce organizational design changes, new technology
and significant process enhancement to improve the efficiency and
effectiveness of the financial reporting and general ledger close. In
this session, Coke Consolidated executives will share their insights
and experiences on how you might transform your finance department
to enhance decision making and improve business performance.
Interactive Roundtable Discussion
M&A Execution – Maintaining Stability in the Midst of Integration
Alberto Fornaro, EVP and Chief Financial Officer, IGT
Mergers and acquisitions have the ability to quickly increase market
presence, assets and income, but pose challenges if not managed
properly. It is critical that companies establishing the proper
infrastructure to simultaneously keep the acquired business performing
and integrate at the same time; where stability triumphs speed and
cost savings and vice versa. This session will explore the challenges
of navigating a merger and key infrastructure and financial planning
requirements for a smooth transition.
Panel Discussion
Damage Control – Response and Recovery Lessons Learned from
Data-Breach Survivors
Craig Logan, SVP, Corporate Finance, Procurement & Business
Services, Sony Electronics
Additional Panelists TBD
From system repairs, to legal costs and brand reputation – cyber attacks
can be financially detrimental to an organization. While preventing a
breach in the first place is ideal, history shows that no set of security
measures is completely infallible. How do you minimize exposure after
a breach occurs? It is critical that executives develop a plan of action for
disaster recovery. This panel will bring together a group of executives
who have helped lead their companies out from the wreckage of a
major security breach. Representing a multitude of industries, panelists
will share their experiences, reflect on mistakes made, and lessons
learned in the long run that you can take back to your company.
• What I wish I knew before, during and after a breach
• Rebuilding trust and company reputation with customers
• Steps CFOs and GCs can take today to minimize post-breach
financial costs
Interactive Roundtable Discussion
Re-wire: A Radical Approach to Tackling Diversity and Difference
Jennifer Cabalquinto, EVP and Chief Financial Officer, Golden
State Warriors
The issue of difference sits at the core of many of the world’s crises.
Large corporations today are a microcosm of the globalized world
we inhabit, and hold significant power in shaping our societies
and ideas. Despite decades of work in diversity and inclusion, little
progress has been made because current approaches focus on
specific contexts, short-term results and commercial returns, rather
than taking into account what we know about human behavior and
addressing the social and economic cultures in which we operate. In
order to achieve sustainable, positive change, we need to focus on
how to create a culture of openness, empathy and inclusion – which
in turn enables corporate strategy and drives innovation.
Presentation
Recipe for Success: Finding the Balance between Innovation
and Financial Discipline
As Finance professionals, we love things we can measure and control.
Innovation is hard to measure and control. It’s risky, uncertain and
often involves change. We do not have good tools to evaluate
innovation and those we do have can bias us towards investing in
projects that are more predictable and closer to launch. However,
survival in today’s market is dependent on a company’s ability to
adapt and find new ways to drive future growth. Innovation must
be a top priority. Thus, it is critical that financial leaders establish
a means of measuring success of what seems to be an intangible
variable. This session will delve into
• Why a culture of innovation should begin and end with the CFO
• Defining and measuring “value creation” within your organization
• Resource allocation and investments by purpose
• Taking calculated risks – creating a fail fast, fail cheap mentality
Presentation
CFO-CIO Partnerships: Bridging the Gap between ROI and
Technology Costs
CFOs can no longer rely on old tools and the traditional return on
capital, return on investment, payback period, and all the measures
that CFOs are so familiar with. Rather, financial leaders must
constantly be looking at their business model to derive ways it can
constantly be adapted and how you can finance that evolution.
The relationship between the CFO and CIO has become crucial to
maintaining company vitality and enabling innovation. However,
more often than not, technology and finance leaders are at odds.
CFOs and CIOs must build a close relationship to ensure the necessary
and proper investments are made. In this session, hear from a CFO
and a CIO on how their relationship has evolving in the digital age
and how they have been able to work together to ensure necessary,
yet sustainable investments are made:
• Leveraging analytics to control costs and generate new revenue
• Ensuring IT Investments Produce Business Value
• Identifying strategies to guide strategic decision making and
minimize negative impacts
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the executive delegation
The CFO Summit XXXII delegates will include CFOs, SVPs and VPs of Accounting,
Finance and Treasury and are carefully screened and selected according to the
following criteria:
• Scope of Responsibility
• Sign-off Authority
• Company Revenue
• Interest in Purchasing Products and Services
sample delegate schedule
Each attendee at the CFO Summit XXXII
receives a personalized itinerary based on
their priority selections of conference sessions,
business meetings and special networking
events. Below is a sample of a personalized
attendee schedule.
day 1
CFO Summit XXXII solution provider companies
To ensure the success of the CFO Summit XXXII, marcus evans is pleased to partner
with an exclusive number of leading companies that can provide valuable solutions
and expertise to the attending senior-level decision-makers. Our summit model is
strongly based on our ability to acquire the most innovative and cutting edge industry
suppliers of key solutions and services for direct delivery to the delegation and their
forward thinking corporations interested in staying ahead of the market.
The number of companies in each product or service category is strictly limited to ensure an
appropriate overall balance. These meetings provide a forum for dialogue and information
sharing, on organizational concerns and appropriate, corresponding solutions.
CFO Summit XXXII solution provider product and
service categories
Account Reconciliation
Advanced Planning & Optimization
Budgeting & Forecasting Solutions
Business Applications
Business Performance/Process Management
Business Process Outsourcing
Capital Markets Advisory
Corporate & Electronic Payment Systems
Corporate Strategy Consulting
Corporate Travel & Expense Management
Credit & Collections Scoring
Debt Recovery & Collection Services
Derivatives/Swaps/Hedge Accounting
Document Management Solutions
Dynamic Discounting/Supply Chain Financing
eInvoicing
Employee Mobility Services
Corporate Benefits & Executive Compensation
Expense Management Solutions
Facilities Management
Finance & Accounting Outsourcing
Finance Consulting & Advisory
Fleet & Fuel Management
GRC Solutions
Insurance & Risk Management
Investor Relations
M&A Advisory
Non-Salary Cost Reduction
Organizational Change Management
P2P Automation
Recovery Audit
Risk Management Solutions
SEC Reporting
Strategic Sourcing & Procurement Solutions
Supply Chain Management & Logistics
Tax, Accounting & Auditing Services
Tax Incentives
Transaction Advisory
Treasury & Cash Management
Working Capital Optimization
11:00 – 01:00 pm Event Registration
01:00 – 01:15 pm Chairperson Opening Remarks
01:15 – 02:00 pm Opening Keynote Presentation
02:00 – 02:45 pm Conference Presentation
02:45 – 03:30 pm Conference Presentation
03:30 – 05:30 pm Business Meetings
05:30 – 06:30 pm Keynote Presentation
06:30 – 07:30 pm Welcome Cocktails
07:30 – 10:00 pm Networking Dinner
day 2
07:00 – 08:00 am
Networking Breakfast
08:00 – 09:00 am
Keynote Presentation
09:00 – 11:00 am
Business Meetings
11:00 – 11:15 am
Networking Break
11:15 – 12:00 pm Conference Presentation
12:00 – 12:45 pm Conference Presentation
12:45 – 02:00 pm Networking Luncheon
02:00 – 03:00 pm Conference Panel Discussion
03:00 – 05:00 pm Business Meetings
05:00 – 05:45 pm Conference Presentation
05:45 – 06:30 pm Conference Presentation
06:30 – 07:00 pm Free Time
07:00 – 09:00 pm Networking Reception
day 3
07:00 – 08:00 am
Networking Breakfast
08:00 – 09:00 am
Conference Presentation
09:00 – 10:30 am
Business Meetings
10:30 – 11:15 am
Conference Presentation
11:15 – 12:00 pm Closing Keynote Presentation
12:00 – 01:00 pm Networking Luncheon
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what makes the CFO XXXII Summit different
• A strictly invitation-only event; selection of delegates according to criteria such as
scope of responsibility and size of company
• Restricted number of delegates in order to facilitate successful networking
opportunities
• Personalized summit and meeting schedule to suit individual requirements and
provide an efficient use of time
• Keynote presentations, case studies and interactive sessions by world-class industry
experts and pioneers
• A relaxed but professional business environment, in which to explore new ideas,
strategies and technical developments with industry colleagues, experts and peers
• Access to the secured summit website, providing information on other delegates
and each solution provider prior to the event
• Individual pre-arranged one-on-one business meetings with senior representatives
from key industry solution providers
• An invitation which covers two nights’ accommodation, all Summit materials, meals
and leisure activities during the Summit
• An opportunity to relax and enjoy the superb facilities at the prestigious JW
Marriott, Grande Lakes
the venue
secured summit website
the organizers
• Summit session overviews allow delegates to choose from a selection of summit
and interactive sessions to best suit their business needs
• Presenter biographies determine which presenters are most likely to assist in
benchmarking and improving initiatives
• Profiles of attending solution providers, offer relevant information to enable
delegates to plan their personal event schedule
• Inform delegates of social activities taking place at the event
• Post-event summit documentation provides complete documentation of all
executive presentations immediately after the Summit
The marcus evans group has over 30
years experience in the production of
premium business events. Known globally
for our unwavering dedication to quality and
excellence, we aid our clients in achieving their
strategic goals by providing market leading
business intelligence otherwise inaccessible
to them.
CPE Accreditation
marcus evans is registered with the National Association of State Boards
of Accountancy (NASBA) as a sponsor of continuing professional education
on the National Registry of CPE Sponsors. State boards of accountancy
have final authority on the acceptance of individual courses for CPE credit.
Complaints regarding registered sponsors may be submitted to the
National Registry of CPE Sponsors through its website: www.learningmarket.org
This course carries a program level of intermediate requiring a minimum pre-requisite of
one year as an active practicing licensee. There is no advance preparation necessary for
this Group Live activity and should it be completed in entirety attendees will be eligible
for 11 CPE credits in the Finance field of study.
The JW Marriott Orlando, Grande Lakes is
situated on 500 meticulously manicured acres.
Enjoy a memorable meal at one of our seven
renowned restaurants serving everything from
upscale Italian to authentic sushi to farm-totable American cuisine. Play a challenging
round of golf on our beautiful 18-hole course,
or indulge in a massage or facial at our awardwinning three-story spa. Gather with friends
or colleagues in one of our 46 sophisticated
event venues, then retreat to luxurious guest
rooms boasting plush bedding, LCD TVs,
elegant marble bathrooms and inspiring
views of the lush Florida scenery. Enjoy an
unforgettable stay at JW Marriott Orlando,
Grande Lakes.
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At marcus evans, we craft products that
empower our clients to drive organizational
growth and achieve effective decision-making.
Our clients’ focus on continuous improvement
creates a strong basis for an ongoing dialogue,
allowing us to evolve our abilities to address
their needs successfully.
Developing major sector-focused business
events, marcus evans provides unique
networking opportunities across diverse
industries and professions. We aim to meet
all of your strategic information requirements
through premium products delivered through
a variety of media. We consider innovation to
be vital. Our extensive proprietary analysis of
our clients’ business needs enables us to equip
you with the tools you need for future success.
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a selection of attendees from previous marcus evans
CFO summits
VP, Finance Transformation
AIG
SVP & CFO
Just Born Inc
testimonials
SVP & CFO
Anthem
SVP, CFO
K-VA-T-Food Stores Inc.
marcus evans summits are the highestvalued business events that I attend. Definitely
an investment in your future success.
VP, Financial Planning & Analysis
Apollo Education Group Inc
CFO
Merge Healthcare - an IBM Company
Finance Director & Controller - WFSI
Archer Daniels Midland Company
Regional CFO North America
Newmont Mining
Corporate Controller
California Dairies Inc.
CFO
POET
CFO
Celestar Holdings Corporation
Regional VP of Finance & CFO - Latin America
Regus
CFO & Treasurer
Clarke Power Services Inc
VP - Finance
Rent-A-Center Inc.
Senior Director, Financial Planning
& Analysis
Coca-Cola Bottling Co. Consolidated
SVP, Finance & Corporate Treasurer
Schwan Food Company
SVP - Corporate Controller
Costco Wholesale
VP, Finance - NA
Diebold Incorporated
EVP, Finance
EFA
SVP, Finance and Inventory
FullBeauty Brands
Vice President of Finance
Goya Foods Inc.
VP, Finance Integration
Hanesbrands Inc
CFO & CAO
HRG Group
CFO
Isolux Corsan LLC
CFO
Johnson & Johnson Innovation
CFO
Services Group of America
VP & CFO
Siemens Division Energy Management
Senior VP and CFO
Sonoco
VP, Finance
South University
VP, Finance
Southern Wine & Spirits of America Inc.
CFO
Sperian Energy
SVP & CFO
Texas Mutual Insurance Co.
SVP Finance
The Leukemia & Lymphoma Society
CFO
Xerox Technology
SVP, Finance, Bank of America
Exceptional event! Each session had a qualified
subject matter for speaker and materials
were consistently impactful. The breadth and
relevance of topics was spot on.
Senior Vice President, MGM Resorts
International
Worthwhile time spent. Excellent speakers,
great moderator and well planned program.
CFO, Fabrinet
Well organized, relevant theme, with a diverse
and interesting mix of attendees.
CFO, Johnson & Johnson Innovation
Very impressive summit! High caliber
presentations, great networking, superior
content and nice Location.
CFO, Clarke Power Services
The event provided me with new perspectives
to common issues CFOs struggle with. It gave
me new ideas on how to approach existing
problems. The presenters were knowledgeable
engaging and charismatic.
Integration CFO, IBM
Great overall experience, Solid content
meaningful presentations and non invasive
way to understand service providers.
VP, Finance, Rent-A-Center
First class in every aspect. It is a great
opportunity to network with executives of
a variety of companies and discuss common
problems/opportunities.
SVP & Corporate Controller, Costco Wholesale
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