IHA MEXICO
TRADE MISSION
Mexico City & Monterrey, Mexico
June 11 - 16, 2017
T
ake part in an IHA/International Business
Council (IBC) Trade Mission for a turn-key
introduction to an international market.
Meetings, retail tours, receptions, transportation and
hotel details are scheduled in advance, allowing you
to focus on your business rather than the logistical
details. Trade missions also allow for extensive
networking with other industry participants who share
common interests and goals.
Join the IHA-IBC Trade Mission to meet buyers in
Mexico City and Monterrey to increase international
sales into the Mexican market. Through retailer and
distributor meetings and retail tours, participants will
receive a thorough understanding of this key market
and obtain a personal network of key home and
housewares retailers.
SCHEDULE (SUBJECT TO CHANGE)
Targeted retailers in
Mexico City include:
Saturday, June 10 ..........Arrive in Mexico City
Amazon Mexico
Sunday, June 11 .............Retail Tour
Casa Palacio / El Palacio
de Hierro
Monday, June 12 ............One-on-one Retailer Meetings
The Home Store
Wednesday, June 14 ......Fly to Monterrey
Domésticas
Liverpool
Sears
Tiendas Chedraui
Targeted retailers in
Monterrey include:
Famsa
HEB Mexico
Home Depot Mexico
Lowe’s Mexico
Soriana
Tuesday, June 13 ...........One-on-one Retailer Meetings
Wednesday, June 14 ......Retail Tour
Thursday, June 15 .........One-on-one Retailer Meetings
Friday, June 16 ..............One-on-one Retailer Meetings
Saturday, June 17 ..........Depart Monterrey
“Participating in the IHA Trade Mission clearly enhanced our credibility with customers. It
opened new doors for us and accelerated business development with existing customers. The
ability to follow up in person with buyers who had visited us at the International Home +
Housewares Show was invaluable. A huge added bonus was the opportunity to build
relationships with IHA members and staff, sharing knowledge and experience with each other to
the benefit of all. IHA goes above and beyond to maximize the value of each Trade Mission!”
—eric Caldwell
vice President international Business Development
honey-Can-Do international llC
why MexiCO?
n Expanding Middle Class
n Strong Demand for U.S. and Global
Brands and Products
n U.S. Retailers Expanding into Mexico
n Geographic Proximity
n Cultural Similarities to U.S. Consumers
PaRtiCiPatiOn Fee
n IBC Members - $1,950
n 50% discount for second person from the
same company
n IBC Membership is free for Regular IHA
Members
n Non IBC Members - $3,000
Participation fee includes meeting arrangements and
facilitation, in-country group ground transportation and
several group meals. Does not include airfare or hotel
accommodations.
The group will fly to Monterrey together from Mexico
City. Group flight and hotel details will be provided to
registered participants. All attendees are responsible for
booking and paying for their own flights and hotels.
For questions, please contact:
Lori Szudarek at [email protected] or +1.847.692.0116.
Retail OveRview
amazon Mexico
Launched in 2015, Amazon Mexico had the advantage
of entering a market where its positive global reputation
made it easy for consumers to trust the retailer from its
inception to quickly become Mexico’s leading online
retailer. www.amazon.com.mx
Casa Palacio / el Palacio de hierro
El Palacio de Hierro is Mexico’s second largest upscale
department store chain, reporting 2015 sales of approx.
$1.7 billion. The company operates 13 stores under the
Palacio de Hierro brand, located principally in the Mexico
City metropolitan area, in addition to three stores under the
Casa Palacio housewares-focused format.
Famsa
Grupo Famsa is a value-positioned department store that
sells home furniture, large and small home appliances and
electronics. Famsa has over 377 stores throughout Mexico
with annual sales of $791 million and 26 stores in the U.S.
with annual sales of $112.5 million.
heB Mexico
Texas-based HEB Mexico is a grocery and general
merchandise store chain with regional presence in northern
Mexico, operating 54 stores in two formats and reporting
sales of more than $2 billion as of 2015.
home Depot Mexico
U.S.-based The Home Depot is the market leader in Mexico in the
DIY/Home Improvement segment of the retail market, operating 115
stores in the country as of 2015. The Home Depot recently reported
plans to add 20 new stores in Mexico through 2020.
the home Store
Owned by Grupo Gigante, a former leading
general merchandise and grocery store operator,
The Home Store, established in 2009, is a
specialty store chain focused on housewares and
is currently operating 18 stores in various states of
Mexico.
liverpool
Founded in 1847, Liverpool is Mexico’s leading
chain of upscale department stores, operating 109
department stores under the Liverpool and
Fábricas de Francia brands throughout Mexico. The company’s commercial and
services division reported revenues of approximately $5 billion for 2015.
Retail OveRview
CONTINUED
lowe’s Mexico
U.S.-based Lowe’s Mexico is the second largest DIY/Home
Improvement chain operating in the country. It was established
in Mexico in 2010 and operates 10 stores in five states in the
northern part of the country. In 2014, the company announced
plans to open 50 new stores in Mexico in the following 5 years.
Sears
Established in Mexico since 1947 under the management of
the U.S.-based Sears Holding Corporation, Sears Mexico was
converted to a 100% Mexican-owned corporation in 2010.
Sears Mexico is the second largest department store chain
operating 89 stores throughout the country with reported
annual sales of approximately $1.3 billion as of 2015.
Soriana
With reported 2015 sales of approximately
$6 billion, Soriana is Mexico’s second largest
grocery and general merchandise store chain,
operating 825 retail locations across its various
formats throughout the country.
tiendas Chedraui
Chedraui is among Mexico’s largest grocery and general
merchandise chains, competing directly with Walmart and Soriana.
The company operates 221 stores throughout Mexico, as well as
another 50 stores in the United States under the El Super brand.
Additional insight about the Mexican retail market can be found in a report titled, “Mexico’s Evolving Retail Landscape”
prepared by Business Development Partners, IHA’s Mexico Office. The report is free to IBC members and available for
download from the members-only section of the IBC website at: www.housewares.org/ibc/members
For questions, please contact Lori Szudarek at [email protected] or
+1.847.692.0116
International Housewares Association
6400 Shafer Court, Suite 650
Rosemont, IL 60018 USA
Tel: +1 847.292.4200
www.housewares.org
Mexico Office
Business Development Partners, S.A. de C.V.
Nuevo Leon 95, Desp. 4, Col. Condesa
06170 Mexico, D.F., Mexico
Contact: Lourdes Ramirez
Tel: +52 (55) 5286-9002
www.bdp-americas.com
MEXICO TRADE MISSION
REGISTRATION
June 11 - 16, 2017
Through retailer meetings in Mexico City
and Monterrey, Mexico, participants will
obtain a personal network of key home
and housewares retailers and will gain
a thorough understanding of this key
market through retail tours and
one-on-one buyers meetings.
Attendee Information (please complete a separate form for each attendee) or register online at: www.housewares.org/trade-mission-mexico
Name: __________________________________________________________________________________________________________________
Title: __________________________________________________ Company: ________________________________________________________
Address: ________________________________________________________________________________________________________________
City, State or Province, Postal Code, Country: ______________________________________________________________________________________
Telephone: _____________________________________ E-mail: __________________________________________________________________
URL:____________________________________________________________________________________________________________________
I am registering for:
IBC Members
Non-IBC Members
❏ Mexico Trade Mission
$1950*
$3000**
* Second person from same company $975
Participation fee includes meeting arrangements and facilitation, in-country group transportation and several group meals.
Does not include airfare or hotel accommodations. Group hotel and flight details will be provided for attendees to make individual bookings.
Fee will apply for in-country representatives or distributors joining the mission with a member company
** Join International Business Council (IBC) to benefit from reduced pricing at www.housewares.org/members/ibc
Payment – Participation is considered confirmed upon receipt of full payment
❏ I am enclosing a check in the amount of $__________ (made payable to IHA).
❏ Please bill my credit card: ❏ VISA
❏ Mastercard
❏ American Express
Credit Card Number: ___________________________________________________ Expiration Date: ___________________ Security Code:__________
Name (as it appears on card): ________________________________________________________________________________________________
Cardholder’s Billing Address: __________________________________________________________________________________________________
City, State or Province, Postal Code, Country: ______________________________________________________________________________________
Signature: ______________________________________________________________________________________________________________
Cancellation possible until IHA reaches minimum number of attendees. Program will then be announced as final, after which, cancellations will not be accepted.
Please contact Lori Szudarek at [email protected] or +1.847.692.0116 to register or for additional information.
Email or mail this form to:
International Housewares Association
6400 Shafer Court, Suite 650
Rosemont, IL 60018 USA
Tel: +1 847.292.4200
[email protected]