B11 Dual income families on intermediate incomes living on modern
estates (5.62%)
There are estimated to be approximately 7,000 households of this type with
dependent children in Surrey
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Surrey Early Years and Childcare service: MOSAIC analysis of Childcare Sufficiency Assessment 2008
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Key Features
x Active lifestyles
x Mainstream
x Detached houses
x Two car families
x Packaged holidays
x Good place to live
x Financially confident
x High incomes
x Young families
Type B11 has achieved moderate academic levels. Typically they will have
left school at 16 with some basic qualifications, with the numbers going on to
`A’ levels and degree level being in line with the national average. This level of
attainment is replicated by their children. Throughout their schooling they are
likely to outperform the population as a whole, but not by significant amounts.
They are therefore more likely to achieve 5 or more GCSE passes at Grades
A to C, but many will not proceed to university.
These are generally seen as nice neighbourhoods, with relatively low levels of
crime and anti-social behaviour. The residents fear having their car stolen
more than any other type of crime, although in reality motor crime is average.
Most crime occurs away from the home, typically at work, college or at a place
of entertainment.
Comfortable incomes and savings mean that take up of state benefits is
relatively low.
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Key issues for B11s
B11s are less likely to use nannies or NUISs than other MOSAIC types.
MOSAIC type B11
Childcare use against household type
200.00
180.00
160.00
140.00
Nursey Unit
of
Independent
school
Nanny/Aupair
Holiday
Scheme
Breakfast
club
After school
club
Maintained
nursery
60.00
Pre-school
80.00
Childminder
100.00
Day nursery
120.00
40.00
20.00
0.00
They have no significant issues relating to childcare needs compared with
other MOSAIC types.
They are more likely to source information from parent/toddler groups, health
visitors or their current childcare provider.
They would be more likely to access their free entitlement over 3 days. They
are more likely to use all types of tax credits and less likely to use childcare
vouchers.
Surrey Early Years and Childcare service: MOSAIC analysis of Childcare Sufficiency
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A4
Financially secure couples, many close to retirement, living in
sought after suburbs (4.75%)
There are estimated to be approximately 5,900 households of this type with
dependent children in Surrey
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Surrey Early Years and Childcare service: MOSAIC analysis of Childcare Sufficiency Assessment 2008
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Key Features
x Semi-rural locations
x Good neighbourhood
x Grandchildren
x Drink alcohol daily
x Professional careers
x Good diet and health
x Retirement
x Grown up children
x Wealthy older people
Type A4 is generally well educated. A third have a degree, and most left
school with the O’ and A’ levels required to begin a successful career. There
are relatively few children living in these neighbourhoods. Those that do, if
not in private education, are quite likely to attend voluntary controlled or
voluntary aided schools. They will excel throughout their schooling, although
not perhaps to the extreme heights of children from some other areas of
privilege. However, by the time they leave school they are on a par with these
children.
It is highly unlikely that children from these areas will not speak English at
home, and virtually none will qualify for free school meals.
Anti-social behaviour is rare. This general pleasant ambience in some cases
leads to trust and carelessness, thereby presenting opportunities to burglars.
However, most offences suffered by Type A4 happen well away from home.
These people, throughout their successful careers, have feathered their nests
for retirement. They therefore are likely to have a wide range of savings and
investments, as well as significant numbers of shares. Their only call on the
state is therefore the state pension.
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Key issues for A4s
A4s have a higher proportion of school age children.
Ages of children by MOSAIC type
A4
200.00
180.00
160.00
140.00
40.00
15 - 17 years
and disabled
or with
special
needs
12 - 14 ysear
8 - 11 years
5 - 7 years
60.00
3 - 4 years
80.00
Under 2
years
100.00
2 years
120.00
20.00
0.00
They show no significant preference for type of childcare used but are
marginally more likely to use NUIS or nannies and pre-schools.
They have no significant issues relating to childcare needs compared with
other MOSAIC types.
MOSAIC type A4
Childcare use against household type
200.00
180.00
160.00
140.00
Nursey Unit
of
Independent
school
Nanny/Aupair
Holiday
Scheme
Breakfast
club
After school
club
Maintained
nursery
60.00
Pre-school
80.00
Childminder
100.00
Day nursery
120.00
40.00
20.00
0.00
A4s are more likely to source information from their child’s school and less
likely to use parent/toddler groups, children’s centres or health visitors.
They are less likely to use any form of tax credits and more likely to use
childcare vouchers.
Surrey Early Years and Childcare service: MOSAIC analysis of Childcare Sufficiency
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E30 Young professionals and their families who have gentrified
terraces in pre 1914 suburbs (4.42%)
There are estimated to be approximately 5,500 households of this type with
dependent children in Surrey.
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Surrey Early Years and Childcare service: MOSAIC analysis of Childcare Sufficiency Assessment 2008
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Key Features
x International travel
x City living
x Care for environment
x Gym membership
x Well paid jobs
x Good health and diet
x Financial services / PR
x Singles and couples
x Young professionals
Type E30 is generally well educated, with almost one half having degrees,
and three quarters having at least achieved 5 or more Grades A to C at O’
Level. Their children also do well throughout their schooling, with many going
on to university. Most are unlikely to qualify for free school meals. A significant
proportion come from homes with refugee status, and may not speak English
in the home.
Neighbours don’t go out of their way to help each other, but households don’t
live in total isolation. Fear of crime is at levels below the national average, and
in general the incidence of crime is also relatively low. Crimes tend to be
related to property, and in particular to cars, and are quite unlikely to involve
violence.
The relative level of affluence means that many will have savings and
investments, together with some significant shareholdings. There is
therefore little reliance on the state for financial assistance.
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Key issues for E30s
Type E30 tend to have higher proportions of pre-school aged children
particularly under 2s.
Ages of children by MOSAIC type
E30
200.00
180.00
160.00
140.00
40.00
15 - 17 years
and disabled
or with
special
needs
12 - 14 ysear
8 - 11 years
5 - 7 years
60.00
3 - 4 years
80.00
Under 2
years
100.00
2 years
120.00
20.00
0.00
They are more likely to be using less childcare than they would like. They are
more likely to use day nurseries and less likely to use breakfast clubs or
holiday schemes than other MOSAIC types.
MOSAIC type E30
Childcare use against household type
200.00
180.00
160.00
140.00
Nursey Unit
of
Independent
school
Nanny/Aupair
Holiday
Scheme
Breakfast
club
After school
club
Maintained
nursery
60.00
Pre-school
80.00
Childminder
100.00
Day nursery
120.00
40.00
20.00
0.00
They would like to use more day nurseries if they were more affordable and
available for longer hours.
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MOSAIC type E30
Day nurseries - What would help you use as much childcare as you
would like?
200.00
180.00
160.00
140.00
If there were more
childcare places
available
If it were better quality
If it were more reliable
If it were available at my
child's school
If it were available closer
to work
0.00
If it were available closer
to home
20.00
If it were available for
more days in the week
40.00
If it were available
evenings / overnight
60.00
If it were available for
longer hours
80.00
If it were more affordable
100.00
If it met my child's
special needs
120.00
They would like to use more childminders if they were more affordable and
available evenings or overnight
MOSAIC type E30
Childminder - What would help you use as much childcare as you
would like?
200.00
180.00
160.00
140.00
If there were more
childcare places
available
If it were better quality
If it were more reliable
If it were available at my
child's school
If it were available closer
to work
0.00
If it were available closer
to home
20.00
If it were available for
more days in the week
40.00
If it were available
evenings / overnight
60.00
If it were available for
longer hours
80.00
If it were more affordable
100.00
If it met my child's
special needs
120.00
E30s are more likely to source information from a children’s centre, local
council or their current childcare provider and less likely to use a school.
They would be more likely to access their free entitlement either over 5 days
per week or over 3 days per week. They are less likely to use any form of tax
credits and more likely to use childcare vouchers.
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C15 Senior white collar workers many on the verge of a financially
secure retirement (4.20%)
There are estimated to be approximately 5,250 households of this type with
dependent children in Surrey.
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Key Features
x Several holidays
x Care for environment
x Older children at home
x Well educated
x Good health and diet
x Good provision for future
x Personal comfort
x Approaching retirement
x Older working ages
Educational attainment amongst C15s is variable. Most have qualifications,
but there is a noticeable over-representation of those leaving school with good
but basic qualifications and those moving on to university. Their children are, if
anything, achieving greater levels of academic success. They significantly
outperform their peers at the highest levels of each of the Key Stages, so
many attain 5 or more good GCSEs. Many more advance to higher
education. These are traditional neighbourhoods where few pupils will not be
speaking English at home. Income levels mean that free school meals are a
rarity.
Social capital is reasonably strong in these neighbourhoods, and there is not a
high level of anti-social behaviour. Type C15 has most fear about crime
involving their car rather than their home or person, although generally their
fear of crime may be viewed as typical of the nation as a whole. Actual crime,
on the other hand, is generally below that experienced by many other Mosaic
Types. Typically offences occur away from the home.
Surrey Early Years and Childcare service: MOSAIC analysis of Childcare Sufficiency
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Key Issues for C15s
C15s are more likely to use childminders than other MOSAIC types.
MOSAIC type C15
Childcare use against household type
200.00
160.00
140.00
Nursey Unit
of
Independent
school
Nanny/Aupair
Holiday
Scheme
Breakfast
club
After school
club
60.00
Maintained
nursery
80.00
Childminder
100.00
Pre-school
120.00
Day nursery
Liklihood of using childcare type
180.00
40.00
20.00
0.00
They would like to use more holiday schemes if they were more affordable
and available at their child’s school.
MOSAIC type C15
Holiday schemes - What would help you use as much childcare as you
would like?
200.00
180.00
160.00
140.00
If there were more
childcare places
available
If it were better quality
If it were more reliable
If it were available at my
child's school
If it were available closer
to work
0.00
If it were available closer
to home
20.00
If it were available for
more days in the week
40.00
If it were available
evenings / overnight
60.00
If it were available for
longer hours
80.00
If it were more affordable
100.00
If it met my child's
special needs
120.00
They are more likely to source information through email, their child’s school
or libraries.
They would be less likely to use their free entitlement over 5 or 4 days. They
are more likely to use all types of tax credits and less likely to use childcare
vouchers.
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Assessment 2008