March 10-12, 2016
Newport Beach Marriott Hotel and Spa
Newport Beach, CA
WHEN
WHAT
Thursday, March 10, 2016
12:15 – 1:45
1:45 – 3:00
3:00 – 3:30
3:30 – 4:45
**GPS
5:00 – 7:00 PM
Registration Opens
Sign up for optional Affinity Dinner*
Lunch
Welcome, Intros and Overview of Conference
Plenary
Fundraising Effectiveness: Overview - James Greenfield, ACFRE, FAHP
Introduction to the Association of Fundraising Professionals (AFP) Fundraising Effectiveness
Project (FEP), Growth in Giving Initiative (GIG), and the AFP Fundraising Fitness Test
Break
Plenary
Fundraising Effectiveness Project: Girl Scout Results – James Greenfield, ACFRE, FAHP
A participative workshop based on AFP Fitness Test data submission: Analysis and
interpretation of individual Council giving statistics on donor retention, gift retention, upgraded
gifts, lapsed donors, etc., including gift size performance.
Hosted Reception
Special Guests: Brian N. Gott - Los Angeles-based film & TV producer, entrepreneur, investor
and philanthropist and Bailee Madison, actress and philanthropist, currently starring as Young
Snow White in the ABC fantasy drama Once Upon a Time. Bailee also appeared in the Hallmark
film entitled Smart Cookie as Daisy, an eager girl hoping to prove herself as a Girl Scout. Brian
and Bailee will share how celebrities use their visibility and social media following to promote
favorite charities.
Dinner on your own. Optional Dutch treat *Affinity Dinners
Friday, March 11, 2016
7:00-8:00 am
Breakfast
8:00-8:45
Plenary
Transforming Board Members into Fundraising Superheroes – Carol Weisman, President,
Board Builders, Inc.
Are your board members interested in fundraising, but don’t know how to make that first ask?
Or, does your board think asking for money is for development officers only? In this session,
we will identify common road blocks for board members and turn Diana Prince and Clark Kent
on your board into Wonder Woman and Superman!
**GPS
**GPS
8:45 – 10:00
Plenary
Showcase of Promising Practices
(Live Webinar with National Audience)
Tired of the same old, same old? This showcase will reveal new, bold ideas for your fundraising
plan – and what’s working well at councils across the Movement.
10:15–10:30
Break
2016 National Philanthropy Conference
March 10-12, 2016
Newport Beach Marriott Hotel and Spa
Newport Beach, CA
WHEN
10:30–11:45
**GPS
**GPS
12:00–1:30
1:45 – 5:15
**GPS
**GPS
6:00 – 8:00
WHAT
Concurrent Sessions
The Case for Support – Elena Pak, CDO, Girl Scouts of the USA
Investing in girls has a ripple effect – making every dollar donated worth that much more.
Learn how to craft a case statement that resonates with donors and highlights how your council
is impacting girls every day.
Roundtable with CEO’s – Carol Weisman, President, Board Builders, Inc. Join us for an
engaging networking and learning session with your fellow council CEO’s.
Lunch – Donor Moment
Plenary
How to Make the Ask - Carol Weisman, President, Board Builders, Inc.
Many experienced and effective board members and chief executives are intimidated when it
comes to asking for money. Staff also can experience real anxiety despite years of experience.
What can be done? For starters, we can stop rehearsing what we want to say to major donors
and concentrate on what we want to learn about major donor fundraising. In this highly
interactive session, Weisman will cover:
 What steps you need to take before you approach a prospect for a gift.
 Once you’ve done the homework, how do you start a conversation with prospects,
common pain points along the way, and how to reinforce your case on behalf of girls as
part of making the ask.
Dinner and Networking
Saturday, March 12, 2016
7:00 – 8:00
Breakfast
8:00 – 10:30
The Power of Planned Giving – Cyndee DiLeo, GSUSA; Katie McCollom, GSUSA; Dianne Belk,
Founding Chair of the Juliette Gordon Low Society and Council Colleagues.
A planned giving program can provide a sustainable revenue stream for the next generation of
girls in your council. Unlike other planned giving sessions, this interactive session is designed so
that no matter where you or your council are with respect to planned giving knowledge and
execution, you’ll leave with new information and concrete next steps.
Closing Session
Summary, Evaluation & Happy Birthday Girl Scouts
10:30 – 11:30
* Affinity Dinners – After Thursday evening’s reception, you are invited to join a group of 6-8 council and GSUSA staff for
dinner around a topic of common interest. Those wishing to participate should sign up at registration.
** The GPS Zone - Concurrent to plenaries and sessions, you also have the option to drop into the GPS Zone.
Throughout the day, the GPS Zone will be staffed with specialists from a variety of areas. If you need advice and
directions to help you troubleshoot your toughest issues, bring them to the Zone. Discussions will be limited to very
small groups.