STRONGER TOGETHER What this session will be
—  A new way of thinking about membership —  Tac7cs to take back to your unit —  A vehicle for leadership within your unit —  A way to bring in more like minded people —  A posi7ve conversa7on —  A place to discuss new ideas What this session will not be… —  The Na7onal Office is a hot mess” session —  “We need to get rid of Ms/Mr. So and So” session —  “I don’t like So and So because” session —  “But it says in the cons7tu7on…” session —  All around gripe session The players —  For a successful membership overhaul to happen, we must build an army of people to par7cipate in the overall success State Conference Officers State Conference Membership Chair Youth State Conference Membership Chair College Chapter Membership Chairs College Chapter Officers Branch Membership Chairs Youth Council Membership Chairs Local Branch Officers and Unit Officers Prison Branch Membership Chairs Principles to building Membership —  You must want to change and you must think change! —  Rethink your strategy —  Coordinate different ac7vi7es for people of all ages! —  Be empowered and bold enough to give sugges7ons, and plan on your own —  Remember the NAACP is a civil rights, and advocacy organiza7on, not a Freedom Fund Dinner Organiza7on Let’s talk about Membership What’s posi?ve about being part of a membership organiza?on? What’s challenging about being part of a membership organiza?on? Who should be a member of the NAACP and a member of YOUR NAACP unit? Principles to Building Membership e
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Recruitment Part 1 : Be in the Know —  Know the NAACP history —  Know your members and poten7al members (use the Membership Toolkit!!) —  Display the mission of the NAACP so people know why they should join and what we stand for The mission of the Na7onal Associa7on for the Advancement of Colored People is to ensure the poli7cal, educa7onal, social, and economic equality of rights of all persons and to eliminate race-­‐based discrimina7on. Recruitment: Get Visible! —  Make sure they SEE you at work in the community —  Get Digital! Make a website, a Facebook page and/or a Twi\er account —  Celebrate your successes in local papers, community bulle7n boards, on community radio, etc. Recruitment Part 3: Get Busy Building Community —  The membership experience begins on day one – before they become members and includes all contact with NAACP —  Treat members and non-­‐members as valued customers —  Do not take members for granted —  Remember why you joined: Community, camaraderie, civil rights, and advocacy. Then convey that to them! Why are you
still a member
of the NAACP?
Reten?on Part 1: Know Your Members —  Defini7on: Reten*on is the process that begins when someone is recruited as a member – and reten7on con?nues everyday thereaPer. —  Use the Membership Toolkit. Once you are able to understand your members you gain be\er insight on how to retain them. —  Since membership is the life blood of the Associa7on, it is not enough to recruit members, we must retain and con7nue to engage them Reten?on Part 1: Know Your Members Users Active Member Checkbook Members Participating Member New Member Reten?on Part 2: Be “regular”! —  Communicate successes to members regularly. And by “regularly”, I mean monthly!-­‐ don’t wait un/l the annual report —  Contact members regularly – make them feel included and valued, encourage them to par7cipate fully —  Establish a regular member mentorship program —  Develop a regular telephone orienta7on for new members —  When a member joins, regularly e-­‐mail a congratula7ons from your President that same day Reten7on Part 2: Get Personal and Personable! —  Add new member photos to your website (GET A WEBSITE/
FACBOOK PAGE!) —  Add new member names and photos to your newsle\er —  Research why people join. Use the Membership Toolkit —  Establish standards for responding to members —  Establish an involvement sub-­‐commiVee of your Membership commi\ee Reten?on Part 2: It’s all about the Strategy! —  Provide details of both former and recent victories to allow people to understand the relevance of the NAACP and their role in wri7ng history —  Finally, always be ready to answer the ques7on “What have you done for me lately”? Repor?ng: Keep Na?onal in the know! •  Proper repor7ng is essen*al to reten7on. •  Timely submission of reports is a great way to recruit and retain members. Late repor/ng slows down the show for everyone. •  Reports can be obtained online at, h\p://naacp.3cdn.net/
36eb39e7991e3d312b_lnm6b9494.pdf and typed. Handwri\en reports should legible •  Memberships should be reported to the Na7onal Membership Department within 15 days of receipt Today’s NAACP Today’s NAACP builds on the victories of yesterday while figh7ng for tomorrow’s successes. Today’s NAACP believes climate jus7ce is as much a civil right issue as criminal jus7ce and we are dedicated to ensuring poli7cal, educa7onal, social and economic equality. The NAACP is a plamorm for advocacy and ac7vism. Our members are our strength. Young and old. People of all backgrounds. Our members are working together to build a be\er future. Join Today’s NAACP and make a difference. Today’s NAACP -­‐-­‐ because the struggle didn’t end in 1964. If each ac7ve Youth and College unit commits to bring in 25 new members, you’ll help increase the NAACP’s youth outreach and youth influence. Youth and College units who bring in at least 25 new members will be recognized by the NAACP Membership Department online. Youth and college units that double their membership will be entered for a drawing to win an iPad. (Unit membership numbers will be evaluated as of October 1, 2012). Revive 25 will begin October 15th and end December 15th. Let's bring in 5,000 new members, new advocates, and new voices! Let’s build today’s NAACP! Contact Your Regional Leadership ________________________ Regional Director [email protected] Andrea Brown-­‐Gee National Membership Director Bethany Criss-­‐June Deputy Director NEVER FORGET, WE ARE STRONGER, TOGETHER!