APPENDIX A DODGE CITY HISTORICAL ESSAY William M. Hunter, M.A. Heberling Associates, Inc. A-1 Dodge City Although seemingly remote, Dodge City has always linked to the broader world in important ways. Dodge City, working through the urban centers of the Middle West, was the meeting place of country and city where cattlemen from the prairie states accessed eastern markets (Cronon 1991:211-212). Indeed, the ecological transformation of mixed prairie into the current agriculture is but one manifestation of the interpenetration of city and country that continues to characterize the production of landscape (Cronon 1991: 212). The settlement of the area around Dodge by migrants from the Old Northwest introduced agents of landscape change into a new environment, one dependent on weather and climate and subject to drought (Cronon 1991:214). Only through extensive irrigation and the development of special techniques could farmers consistently produce staple crops, forcing many to adapt to the conditions and turn from the cultivation of wheat to the raising of livestock. However, if livestock was to become the foundation of a new western agriculture, farmers and ranchers had to transform the landscape by confining or eliminating its original human and animal inhabitants, particularly the vast millions of American bison (Cronon 1991:214). Prior to advent of the railroad, the herd of bison was a defining feature of the grasslands. With the introduction of the world economy into the region, market and sport hunters prized the bison, like the earlier furbearing animals of the east and upper Midwest, as commodities (Cronon 1991:216). The perfection of tanning bison hide by 1870 doomed the herds. Richard Dodge noted “Buffalo were slaughtered without sense or discretion . . . where there were myriads of Buffalo the year before there are now myriads of carcasses” (Cronon 1991:216). In Kansas, the culling of the herd peaked between 1870 and 1873, and within four years of the introduction of the railroad and a market for hides, over four million buffalo were exterminated from the southern plains, sealing the fate of the Great Plains Indians whose ecological livelihood system was destroyed (Cronon 1991:217). With the culling of the buffalo, hunters and others turned to horses, sheep, and longhorn cattle as a replacement for the native stock. The economic disruption and embargos of the Civil War era led to the explosion in the population of longhorn cattle in Texas, and with southern markets shattered by the war, post war entrepreneurs discovered that a longhorn was worth far more in the eastern markets, and searched for ways to get the surplus cattle to market. They needed a place were the southern drover and northern buyer could meet to do business (Cronon 1991:218-219). The rapid construction of the Santa Fe Railroad across western Kansas along the north bank of the Arkansas River led to formation of land and town improvement companies, intent on staking a claim along the railroad line. The Dodge City Town Company, a combination of military officers and Santa Fe planners, established their claim in August 1872, a full month before the formal survey of the railroad through the area (Shortridge 2004:146). Dodge was developed in relationship with the 100th meridian, which not only demarcated the limits of federal land, but also the limits of military law, allowing Dodge City to grow by providing liquor and entertainment. Beyond that, the city was to occupy the A-2 southern most point on the Santa Fe mainline, west of the meridian in an area considered too droughty to provide for regular agricultural settlement, opening it to extensive use by the cattle trade (Shortridge 2004:147). In 1867, Texas longhorns were first shipped from Kansas to Chicago, an era of the great cattle drives had begun. The Santa Fe railroad was active in promoting Dodge as a cattle town, wide-open lands well suited to the needs of drovers, by developing a two-mile long stockyard along its tracks. The traffic blossomed, from 9,540 head of cattle in the first season (1876) to 65,000 head of cattle by 1882 (Shortridge 2004:147). To support its operations, the railroad invested in additional facilities, including pens and machine shops. Dodge City therefore developed as both a cattle town and as a railroad town (Shortridge 2004:147). The great cattle drives, the interpenetration of city and county, are what gave Dodge City both its history, and its heritage. The cowboy, now a mythical figure, was above all an agent whose essential task was to deliver a fattened herd to the metropolitan market, “a wage worker whose task was to ship meat to cities”(Cronon 1991:219-220). Abilene, Ellsworth, Wichita, Caldwell, and Dodge City all briefly reigned as the principal terminus of the herd driven north from Texas. However, the reign was short lived. With the continued immigration of settlers, intent on farming and infill of countryside surrounding the railheads, tensions between Texas cowboys and Kansas farmers, who grappled with the destruction and diseases carried by the longhorns, led to government intervention and a quarantine on Texas cattle. With the enclosure of the commons and the assertion of local agricultural interests, the cattle trade shifted to the north and west. The range had given way to ranches across the short grass prairie. With the establishment of livestock ranching, the ecological transformation of the regional landscape began in earnest, with herds now confined within property boundaries, and interests competed to secure rights to the best grazing land and any source of water, bringing subtle shifts in regional vegetation (Cronon 1991:221). Further, the practice of ranching also heralded the era of enclosure, as the recently (1873) perfected barbed wire fences soon demarked property, formed barriers to movement, and help to transform prairie into pasture (Cronon 1991:221). The flood of grass fed cattle into the eastern markets forced the cattle producers of the Old Northwest to innovate, to take advantage of their regional situation, and overcome high land values and smaller farm size. Their innovation was the development of the feedlot for fattening young cattle from the plains on Midwestern corn. Thus, Longhorn drives in Texas, cattle towns in Kansas, and feedlots in Illinois became linked together in a “new animal landscape that was governed as much by economics and ecology” (Cronon 1991:224). The consolidation of the stock trade in Chicago and its logic of efficiency, which initially funneled the stock into Illinois from a vast region, soon led the dispersal of the meat packing industry back into hinterland. By the 1880s, the successful models of livestock processing were applied throughout the Midwest and plains states, in Kansas City, Omaha, A-3 East St. Louis and St. Joseph (Cronon 1991:257). By the turn of the century, the combined output of former hinterland rivaled that of Chicago. With the collapse of the early cattle trade, Dodge City found itself in a stronger position than other western boomtowns. The relative fertility of the region’s soil, the persistence of grazing land, and the development of Dodge as the seat of Ford County and distribution center for the emerging agricultural economy ensured its economic viability in the wake of the bust. In 1883, the entrepreneur Asa T. Soule founded the Eureka Irrigation Canal Company to divert water from the Arkansas River for farm use. Soule had invested heavily in Dodge City, donating land for a college that would eventually become the site of St. Mary of the Plains College. For four years, hundreds of workers constructed a canal from a point twenty miles upriver from Dodge across country to the community of Spearville, a canal nearly twenty miles in length. Opened in 1888, the canal briefly relieved the threat of drought, although changes to the climate and the lowering of the water table soon made the canal obsolete, prefiguring the desiccation of the Arkansas River. The aggressive development and promotion of the town in the early twentieth century is evident throughout the landscape. Progressive local elites embraced planning, municipal reform, a city-manger plan of government, and an ethic of civic improvement to tame the rougher edges of the former frontier town. The development of landmark buildings, including the 1906 Dodge City municipal building, 1913 Ford County courthouse, 1917 country club, and 1929 city hall represents the desire of local elites to create a civic landscape beyond that of the western myth (Faulk 1977:193). The sparse population of the region also slowed the development of competing urban centers, although the three population centers of Dodge City, Garden City, and Liberal emerged, each to control trade without rivalry with the others prior to the automobile era (Shortridge 2004:264). Yet, in spite of a concerted exorcism, the debt to the cowboy and longhorn persisted throughout the local scene. For example, among the artifacts that have been collected on Boot Hill is Dr. O.H. Simpson’s cement statue of a cowboy, relocated to Boot Hill from the lawn of city hall to join his statue of two steer heads. The invocations of the plaques at the base of the statues expressed a sentiment that, at the time, was viewed as backward looking: “on the ashes of my campfire this city is built” and “my trails have become your highways” (Faulk 1977:195). Throughout mid-century, the Dodge City economy was buoyed by its county seat functions, the ongoing operation of the Santa Fe repair shops, the small regional wholesalers, the Dodge City Flour Mill – a symbol of large scale grain farming – and development of St. Mary of the Plains College as the only institution of higher learning in the region (Shortridge 2004:264). The initial development of the Boot Hill Museum in 1931 marked both an acceptance of the changes in the agricultural economy and the rise of the automobile economy; in 1947, the Jaycees became the administrators of Boot Hill Museum, building the recreation of Front Street in 1958, just prior to the urban renewal and destruction of the real Front Street. Unlike the trend toward specialization seen in Garden City (sugar beets) and Liberal (natural gas), Dodge City relied on a diversified, if traditional, economic development program. A-4 The representation of Dodge City in the movies and the links to Hollywood became stronger in the late Depression era, peaking with the premier of Dodge City, starring Errol Flynn, Olivia de Haviland, and Ann Sheridan, in Dodge on April 1, 1939. The popularity of the film and revival of western themed popular culture led to Dodge branding itself “The Cowboy Capital of the World.” The many farcical representations of Dodge in film and novels led many tourists to the town in search of sites that were often the fancy of Hollywood writers. Building on a popular stunt by Dr. Simpson – the placement of cast concrete skulls and boots around mock graves on Boot Hill during a 1932 Rotarians convention – town boosters began to embrace the development of tourist attractions to satisfy the imagination of the tourists (Faulk 1977:196-197). The modern history of Dodge is also lost in the mélange of images of the mythic west. For example, the haunting relic landscape of the Dodge City Air Field, which includes a number of brick chimneys now devoid of their buildings, hangars, and the weed covered runway, is a continuation of the military history that links Dodge City to other Kansas towns and the nation at large (Faulk 1977:193). Dodge City, the “metropolis of southwestern Kansas,” maintained its title as the most populous city through 1950, though its dominance in the region began to fade in the post war era, in spite of the careful maintenance of civic institutions by the local elites (Shortridge 2004:264). Interrupted by World War II, the efforts to create a Dodge City of the imagination began in earnest in the post war era. The post-war years marked the increasing popularity of the mythic West among an American population that had become both industrialized and urbanized, and suddenly exposed to mass marketed entertaining and marketing. In 1947, a collection of town civic organizations, led by the Jaycees, broke ground on Boot Hill to recreate the cemetery, add some fanciful elements, and build a museum around a collection of locally held artifacts (many donated by the Beeson family), and later, a skeleton exhumed near the site (Faulk 1977:197). Local officials promoted an annual festival to lure tourists and support the local economy through the visits and sale of souvenirs. The popularity of the radio and television series Gunsmoke reinforced the tourist economy, resulting in the recreation of Front Street at the base of an excavated Boot Hill. In the modern era, each of the three largest cities in southwestern Kansas bucked a model of decline, more than doubling in population between 1950 and 2000; Dodge City grew from a population of 11,252 people in 1950 to 25,176 in 2000 – and was still outpaced by its two regional rivals (Shortridge 2004:342). Unlike its balanced and traditional economic development approach in the first half of the century, Dodge’s modern growth is a result of specialization in the form of the meatpacking industry, the embrace of the feedlot system, and the rising popularity of center pivot irrigation technology. The production of landscape in Dodge City and Ford County was and is inexorably linked to the moving and processing of livestock. The meat packing industry requires a constant supply of water, which literally flows through the facilities. The management of water was of constant concern to the developers of the town. From the management of springs and wells by the drovers, to the problem of water and public health exposed by the cholera epidemics that swept Fort Dodge, to the modern attempts to grow crops in a semiA-5 arid environment, the region’s farmers never hesitated to manipulate the landscape in search of solution. Widespread adoption of CPI technology as a way to utilize the Ogallala aquifer quickly made the ditch system obsolete, creating a layered landscape of water management throughout the region (Shortridge 2004:343). With abundant water and cheap fuel, southwestern Kansas saw a dramatic increase in irrigated lands through the 1960s and 1970s, most of which shifted to the production of feed crops and an increase in the cattle population. Faced with outdated facilities in increasingly crowded urban areas, the meatpacking industry turned its attention to the small cities of southwestern Kansas (Shortridge 2004:343). Accustomed to regional economic dominance and diversified economy, the transition to the meatpacking economy was more difficult than in other cities. As recently as the 1960s, Dodge City seemed economically secure with its blend of railroad related investment, wholesale and retail trade, tourism boosted by the popularity of Gunsmoke, and the only fouryear college in the region. Each institution would falter, with the sharp decline of tourist traffic, loss of the Santa Fe Shops, decline in the retail sector and finally, with the closing of St. Mary’s of the Plains (Shortridge 2004:346). The success of the first modern meatpacking enterprise in Garden City in 1965 showed the industry the benefits of both the regional amenities and the friendly local government that helped link the modern industry to the cattle drives of the 1870s. The large number of cheap cattle, the rise of a regional economic ensemble, and pro-development governments balanced the problems of transportation and the more serious problem of a labor supply in the sparsely-populated region. The shifts in the geographic scale that occurred with the development of the Interstate Highway system through Kansas and the improvement of the state highway system have transformed both the actual and imaginative geographies of Dodge City. No longer located on the principal thoroughfare, Dodge experienced a sustained drop in tourist traffic. In 1977, author Odie Faulk noted some of the same problems that still confront Dodge, noting “the center of town is dilapidated, with decaying buildings housing businesses struggling to compete with more modern shopping centers on the fringes of the city . . . [yet] history is a local business, one good for the economy of the town” (Faulk 1977:198). Yet, it was the rise of the diesel truck and improvements in transportation that undermined the tendency toward consolidation of the meatpacking industry that the railroad system had promoted and led to the diffusion of the meatpacking industry even further into the traditional hinterland, closer to the cattle and the labor needed to process them (Cronon 1991:259). With development of the Arkansas Valley’s irrigation potential, HyPlains Dressed Beef established a small plant amid the growing feedlots in Dodge City in 1972. However, the long tradition of Dodge’s economic vitality may have discouraged local interests from embracing the industry in the manner of its competitors. With the success of Iowa Beef Processor in luring a Mexican and Vietnamese pool of labor to Garden City, Excel Corporation of Wichita moved quickly to develop the facility on the eastern edge of Dodge in 1980, suddenly changing the economic and demographic character of the town (Shortridge 2004:344). Unlike Garden City and Liberal, the Dodge City community has had less cordial relationship between long time residents and new immigrant workers. In the recent past, A-6 National Beef purchased the small HyPlains facility expanding its capacity to 1,010 workers, and Cargill acquired Excel, boosted production, and expanded its Dodge City workforce to 2,560 workers (Shortridge 2004:346). The landscape of Dodge City, though largely the product of historical forces that post-date its reign as Queen of the Cowtowns, retains many reminders of the mythologized American West. What empty spaces there are, are often filled in by the imaginations of visitors (DeLyser 2001:24). The landscape of Dodge City may appear to most visitors, as well as to many residents, to be a landscape of a specific historical past, instead of a landscape that three generations have reinterpreted to convey meanings and associations that are unlike what the original landscape authors had in mind (DeLyser 2001:24-25). Historian C. Robert Haywood explored in detail the many histories hidden by the mythic west, focusing on the “neglected society” of ordinary (middle class) life after the cattle era. Many aspects of Dodge City history and heritage are underrepresented in the narrative histories, the landscape, and within the imagination. Perhaps the greatest underrepresented aspect of the history and heritage of the region, particularly in light of the current demography, is that of the Catholic Church and its communicants, early and important contributors to the Dodge City scene. The heritage is present, in the form of the Coronado Cross that commemorates the first celebration of the Catholic mass in the region, in the Sacred Heart Cathedral that is one of the tallest and highest buildings in downtown Dodge, and the modern Cathedral of Our Lady of Guadalupe, the first cathedral church built in the 21st century. Yet, within the discussion of history and heritage tourism, this particular aspect of the region was unmentioned. Beyond the establishment of the mass in the 16th century, Catholics were instrumental in the establishment and development of Dodge City. A Jesuit priest celebrated the first modern mass in the region at Fort Dodge in 1869, and three Catholics were among the seven founders of the city (Faulk 1977:120-121). The church assigned a resident priest in 1875, the year of Dodge City’s establishment. To establish a Catholic presence in the broader region, a monastery was established at Windthorst in 1878, the beginning of a small German Catholic community. The edifice that became Sacred Heart Cathedral was built on the town promontory in 1882 (Faulk 1977:121). The landscape of Dodge City reflects a long American fascination with the mythic West, as seen within the Anglo-American imagination, refracted as it is through film, art, advertising, fiction, and legend. The Dodge historian Robert Haywood noted that the geographic imagery of Dodge City is a “mythical realm, set apart from the rest of the United States” (1991:xi). The historian Richard White noted that the West is one of the most imagined regions on earth (White 1991:613). Along with similar towns like Tombstone, Arizona, and Deadwood, South Dakota, Dodge City represents the last of the “wide open frontier towns” of both myth and reality (Faulk 1977:191). Yet, unlike its contemporaries, Dodge was first built in a boom around the Cowboy and was able to sustain itself and grow in the wake of the inevitable bust. A-7 That most of the historic fabric of the nineteenth century is absent, and much of the landscape has been filled with modern additions, does not necessarily undermine the evocative power of the Dodge City of the imagination. Haywood notes that Dodge City had ceased to be wild soon after its establishment, and the dominant impress of material culture owed more to Victorian fashion than western ethos (1991). That is not say that visitors will not notice the absences, but that the absence need not stand in the way of their finding the mythic West in place. In Dodge, the landscape is as important for what is missing as for what remains (DeLyser 2001:30). Visitors to Dodge also confront the changes in environment beyond material culture, notably the quiet of the modern downtown and reproduction of Front Street at Boot Hill, with the exception of train and automobile traffic, as well as the introduction of the unmistakable odor of the feedlots and packing plants. The majority of tourist visitors to Dodge are white and middle class, although the many Hispanic transients and their families who pass through Dodge are not represented in tourism figures. Unlike the settlers who tried to recreate eastern landscapes and lifestyles in Kansas, visitors to Dodge carry “cultural knowledge of the mythic West” with them, which is seen in or through the landscape as it is, excusing the less popular aspects of history that are present and overlooking the absences (DeLyser 2001:24). The Dodge City that visitors experience stands for much more than its specific history. The material fragments of Dodge City at its peak suffice to spark the imagination of visitors. Yet, to oppose a mythic West to the reality of contemporary Dodge City is to “create a false dichotomy and collapse a completely intertwined history” (DeLyser 2001:25-26). Just as the historical reality of Dodge City helped to create the mythic West, the mythic West helped to create Dodge City as a place. From journalists to television actors, the widespread dissemination of exaggerated tales of the west led many western towns to live up to their reputations. The reconstructed Front Street may not be authentic, but to the visitor, it “satisfies a need” (Faulk 1977:199). Because of staffing issues and museum practices, the artifacts displayed throughout the recreated Front Street are separated from the visitors, literally behind glass. Some have noted the sense of detachment from the artifacts, while others noted the potential of limiting access even further, of engendering the voyeuristic enthusiasm of looking into a space through a window and imagining what is inside (DeLyser 2001:31). If anything, the well maintained Front Street, devoid of wear and broken elements such as windows, forms something of barrier to the notion of the mythic west. The production of landscape in Dodge City was influenced by the diffusion of both material and abstract culture from the east, as well as the adaptation of those transplanted practices to entirely note environmental and social conditions. Environmental hazards have long played a role in the making of the regional landscape. Dramatic events like the blizzard that heralded the end of the cattle era, to the tornadoes, to the massive floods of 1942 and 1965 that led to federal construction of the massive flood control measures that line the now dry bed of the Arkansas River, the landscape reflects a struggle against a difficult environment. In southwestern Kansas, Dodge City is one of three cities that dominate economic activity in the region, and in spite of cooperative ventures and cross promotion, must A-8 recognize that it is competing with Liberal and Garden City for resources and trade. Each community has grown in the past decade; each boasts viable institutions, and each is dealing with demographic and cultural changes because of the meatpacking industry. Yet, Dodge City must somehow parley its unique history and imagined heritage into a positional good to offset some of the advantages of rival Garden City, which is equidistant from the urban centers of Amarillo, Colorado Springs, and Wichita and has been far more aggressive in diversifing its economic and cultural outlook, particularly in regard to new immigrants. REFERENCES Cronon, W. 1991 Nature’s Metropolis: Chicago and the Great West. W.W. Norton & Company, Inc., New York. DeLyser , D. 2001 When Less is More: Absence and Landscape in a California Ghost Town. In Textures of Place: Exploring Humanist Geographies. P. C. Adams, S. Hoelsher and K.E. Till, editors. University of Minnesota Press, Minneapolis, Minnesota. Faulk, O.B. 1977 Dodge City: The Most Western Town of All. Oxford University Press, New York. Heywood, C. R. 1991 Victorian West: Class and Culture in Kansas Cattle Towns. University of Kansas Press, Lawrence, Kansas. Shortridge, J .R. 2004 Cities on the Plains: The Evolution of Urban Kansas. University Press of Kansas, Lawrence. White, R. 1991 Worster, D. 1979 “It’s Your Misfortune and None of My Own”: A New History of the American West. University of Oklahoma Press, Norman. Dust Bowl: The Southern Plains in the 1930s. Oxford University Press, New York. A-9 APPENDIX B STAN HERD MURAL INSTALLATION B-1 3TAN(ERDCATTLEDRIVEANDRAILROADMURALS APPENDIX C DODGE CITY’S DIGITAL MEDIA CENTER CONCEPTUAL SUMMARY Tom Zachman KONQ/KDCC C-1 DODGE CITY’S DIGITAL MEDIA CENTER CONCEPTUAL SUMMARY Tom Zachman, KONQ/KDCC Dodge City, KS THE PARTY’S ON THE INTERNET! Traditional Mass Media companies are facing new challenges in reaching an audience that has modified its behavior by relying more on internet sources for their information and entertainment. The most dynamic shift is in the way internet surfers are now ‘pulling’ their information and entertainment in a time frame that suits them. Conventional Media Broadcasters can only hope that their audience is tuned-in when they ‘push’ their message. This problem is extremely evident when airing paid advertising. A DIGITAL MEDIA CENTER! Conceptually, the DODGE CITY DIGITAL MEDIA CENTER is an independent ‘go to’ source for the creation and dissemination of all Audio, Video, Text and Graphics necessary for Dodge City area entities wishing to promote their organization and events. Additionally, businesses should be provided the opportunity to buy-in and join the Party. The creation of the DODGE CITY DIGITAL MEDIA CENTER to produce information and entertainment pieces for ‘Netcasting’ that Surfers can download, view and share at their convenience will provide a Promotional Outlet for Dodge City that will be freely available for decades. DYNAMIC DIGITAL PRESENCE! Very quickly, new wireless internet broadcasting technologies (commonly called WiMax) will be implemented throughout this region and the globe. Dodge City should begin building a truly interactive Web presence that rides along this broadcasting stream. This website should include real-time voice/video broadcasts to these newly deployed WiMax mobile receivers. Additionally, another website format (commonly called “dot Mobi”) is being developed to provide low-bandwidth transmissions to small-screen devices such as Blackberrys and cell phones. Dot Mobi communication will become instrumental in providing real-time information to travelers wanting current information regarding lodging, weather and special events. C-2 WHAT IS NECESSARY TO GET STARTED? Modern equipment, current software and aggressive Professionals. 10/11/2008 C-3 APPENDIX D AG EXPO CENTER CONCEPTUAL PLANS Dodge City, Kansas D-1 APPENDIX E A BEEF VISITOR/EDUCATION CONCEPT The following concept for a beef industry-related education center was developed by a local resident who believes that such a center would be of interest to area visitors and residents. E-1
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