NATIONAL PTSD BENEFIT GALA
In support of Veterans & First Responders!
VISION, MISSION AND VALUES
Vision – Aid in the Recovery and Treatment of PTSD
Mission – To Remove the Stigma
Values – Planetary Persuasion is committed to surpassing the norm when it comes to TRUST and
INTEGRITY, focusing on unprecedented SERVICE to all levels of contact and to always
demonstrate equality.
Planetary Persuasion Ltd. ™©P: 403-928-3238 F: 587-289-3238
This document cannot be copied in whole or in part for any reason without the prior written consent of Planetary Persuasion Ltd.™©
WHAT IS THE NATIONAL PTSD BENEFIT GALA?
In 2014 I decided to change my life into serving a purpose that was bigger than me. At the time I was the owner and operator
of a very successful Construction/Oil & Gas company out of Calgary, AB. I never stopped being a songwriter and performer, although
I took a hiatus from the career as an International Recording Artist and Singer/Songwriter, it never stopped living inside of me. As the
reality of “WHO” I was became more prominent, I knew that this was my calling and with my motto “Healing the World – One Song at
a Time”, my vision of being the change I wanted to see in the world came to life through Planetary Persuasion Ltd. My dream to help
Veterans & First Responders suffering from PTSD became my purpose in life. This is when I launched The National PTSD Benefit
Gala with a series of House Concerts.
Through the efforts of our team at Planetary Persuasion Ltd. our goal is to reach as many towns and cities across Canada to
not only create awareness but to support programs that do such a vital effort in educating the public and helping those living with
PTSD. Since 2015 I have toured throughout different parts of Canada and as far East as Halifax, NS. and by 2019 we plan to be in
every major city across Canada.
The objective of the Benefit Gala is to create a National awareness of Post-Traumatic Stress Disorder (PTSD) as a
treatable injury and to aid in the removal of the stigma associated with it. Our goal is to fund existing and recognized programs
focusing on the treatment and recovery of PTSD, education on how we can drastically reduce the occurrence of PTSD and focussing
on our ultimate goal “REMOVING THE STIGMA”! By removing the stigma it will make it easier and more viable for uniformed Men &
Women and their families to access the support they need without the fear of losing careers, judgement by colleagues and ultimately
maintaining a healthier life.
Although PTSD is a huge issue amongst our Veterans, Police, Fire & EMS, it is not the only issue. Without proper diagnosis,
treatment and help, PTSD is only the beginning to many other issues that stem from this injury! With access to resources, funding for
existing and new programs there is a way to move forward with PTSD. With these Gala’s we are committed to accessing valuable
solutions to help these Heroes of our great Country.
Planetary Persuasion Ltd. is connecting with credible resources and programs across Canada that will provide healing and
aid in the recovery of these issues. Continuing to work with these organizations and individuals will help to provide ongoing support
and solutions to increased longevity for successful transitions.
As with anything, the same method and rule does not apply to everyone, hence working with different programs and
organizations to ensure a higher success rate on all levels.
To date the funds used to launch this program in its entirety, have come from Planetary Persuasion Ltd and myself. There
has been no outside funding of any kind, and no government grants. Although I would not change one thing that I have done, I have
come to the realization that if I want to continue this incredible work for our Veterans & First Responders we will need assistance from
people like you!
Thank you for your time and we look forward to working with in “Healing the World – One Song at a Time!”©
Let’s all work together to make a difference!
Happy Thoughts,
Jessie Tylre Williams (Planetary Persuasion Ltd.)
WHO IS PLANETARY PERSUASION?
Planetary Persuasion is the body that encompasses the Canadian Singer/Songwriter Jessie Tylre Williams and her dream
and vision as an Artist in "Healing the World – One Song at a Time". In her dream to make the world a better place to be, the
organization Planetary Persuasion came to life.
From International tour dates and intimate acoustic shows to the National PTSD Benefit Gala's and recording albums, the
dream started to grow of being the change she wanted to see in the world turning into a beautiful movement of hope, courage and
determination, hoping to inspire others along the way. Jessie has funded this program in its entirety to ensure its continued
operations, and it is through Planetary Persuasion that allows us to use the business as the body that donates money to PTSD
organizations.
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Planetary Persuasion Ltd. ™© P: 403-928-3238 F: 587-289-3238
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NATIONAL PTSD BENEFIT GALA
3-YEAR PLAN FOR PTSD FUNDRAISING CAMPAIGN
2017
 Maintain connections with Communities across Canada to help in raising funds for existing and new
programs
 Establish a solid foundation for annual Benefit Gala’s across Canada
 Form National Partnerships
 Generate a greater awareness to the general public in regards to PTSD – removing the stigma
 Continue to learn and grow in the PTSD Community
 Provide funding for programs to help men and women in service and their families suffering from or affected
by PTSD
 House Concert Series across Canada
2018
Have keynote speakers in each city
Remain engaged in events in Communities across Canada in relation to PTSD
Have implemented strategies for a 24 hour PTSD help line across Canada
House Concert Series across Canada
Have launched “Pilot Projects” across Canada working towards the Recovery & Treatment of PTSD
Provide funding for myriad of recognized PTSD associated programs geared towards the recovery and
treatment of PTSD and continuing to REMOVE THE STIGMA
 Assist in the development and operation of The Camphill Clinic
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2019
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Fully accessible Health Care Clinic/PTSD facility providing multiple treatments – Camphill Clinic
Pilot Projects engaging in the Recovery & Treatment of PTSD (stats to date)
PTSD LED billboard or similar in all main cities
A Gala in every major city across Canada
House Concert Series across Canada
Partnerships throughout Canada with organizations focussed on the treatment and recovery of PTSD
Continue to raise awareness and funding for PTSD
A National PTSD Specific Golf Tournament in Central Canada
Annual package for future PTSD Benefit Galas on a National and International scope
CORPORATE REGISTRATION NUMBER # 79216 9096 RT0001
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Planetary Persuasion Ltd. ™© P: 403-928-3238 F: 587-289-3238
This document cannot be copied in whole or in part for any reason without the prior written consent of Planetary Persuasion Ltd.™©
310 Byron Street South, Suite 4, Whitby, ON LIN 4P8
(Canada Revenue Agency – Charity # 82808-2727-RR0001)
May 25, 2015
Dear Jessie Tylre Williams
On behalf of Wounded Warriors Canada I want to express our unwavering support of Planetary Persuasion & Jessie Tylre Williams
in support of Wounded Warriors Canada. Only through the hard work and dedication by yourself can we continue our mission to
support Canada’s ill and injured military members and their families. Without Jessie Tylre William’s desire to give back to those
who have served their country bravely by hosting this event, we would be unable to bridge those gaps through a wide range or
programs and services that find solutions for our military members in need.
As a privately funded Canadian charity it is solely through the generous support of our partners like Jessie Tylre Williams that we
are able to fund the programs and services we provide annually to our veterans and their families in need. In your efforts you have
truly shown that you stand strong in the belief that every veteran counts and that you will always honour the fallen and help the
living.
Sincerely,
Scott Maxwell
Executive Director
Wounded Warriors Canada
David Macdonald
National Partnerships
Director Wounded Warriors Canada
www.woundedwarriors.ca
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Planetary Persuasion Ltd. ™© P: 403-928-3238 F: 587-289-3238
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Dear Jessie Tylre Williams
On behalf of Society of Atlantic Heroes I want to express our support of Planetary Persuasion &
Jessie Tylre Williams and her work with Society of Atlantic Heroes. The hard work and
dedicated service by yourself allows us Kickstart our mission to provide housing support
Canada’s ill and injured Military members, RCMP, First Responders and their families.
Thanks to Jessie Tylre William’s Effort to give back to those who have served their country by
hosting these Gala event, we will be able to raise enough Capital to build Our Transitional
Housing Support Centre.
It's through the generous support of partners like Jessie Tylre Williams that we can fund the
housing support programs and services we provide to our veterans and their families. Through
your endeavors you have shown true belief that veterans are important and deserving of the
respect and help in dark times. For that we are truly grateful.
Sincerely,
Sgt (ret) Roland Lawless CD
Director of Veterans Outreach
Society of Atlantic Heroes
902 880 4467
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Planetary Persuasion Ltd. ™© P: 403-928-3238 F: 587-289-3238
This document cannot be copied in whole or in part for any reason without the prior written consent of Planetary Persuasion Ltd.™©
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Planetary Persuasion Ltd. ™© P: 403-928-3238 F: 587-289-3238
This document cannot be copied in whole or in part for any reason without the prior written consent of Planetary Persuasion Ltd.™©
December 6th 2016
To whom it may concern:
My name is Jean-Paul Nadeau and I am a retired Navel Petty Officer. My wife and I had the recent
pleasure of attending a PTSD gala that was organized by Miss Jessie Tylre Williams and her team.
As a Canadian Veteran, I have seen the effects of PTSD up close in the faces of the men and women
around me, as well as those who served before me.
PTSD is invisible to the common person and sometimes invisible to the person suffering from it. I feel
that the guest speakers may have brought some of the symptoms to light, no one will really admit to
suffering from it because society looks at it as a sign of weakness. After all, what ex-military person
going for a job interview is going to put that information on a resume?
I truly believe the work Jessie Williams is doing is for the greater good and my wife and I support her
fully. We need more people like her in this world and in Ottawa.
Sincerely
JP Nadeau CD
NAME: JP Nadeau CD ERA
| Title: Chief Engineer
Cell: (403)512-7805 Fax: (403)264-4042 E: [email protected]
H&R REIT | 500 Center Street SE Calgary AB T2G 1A6
www.hr-reit.com
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Planetary Persuasion Ltd. ™© P: 403-928-3238 F: 587-289-3238
This document cannot be copied in whole or in part for any reason without the prior written consent of Planetary Persuasion Ltd.™©
JESSIE TYLRE WILLIAMS
“Healing the World – One Song at a Time!”©
International Recording Artist Jessie Tylre Williams is a highpowered and compelling Singer/Songwriter who is full of
passion and drive. This is a perfect match for her humbling
manner, “Healing the World – One Song at a Time”© which truly
showcases what she believes and stands for: music that brings
people together in peace and unity.
Deriving from a non-musical family, Jessie started writing when
she was just 9 years old. After saving up to buy her first guitar
Jessie started putting musical notes to the lyrics that would
soon change the world around her, playing until her fingers
blistered. “Music isn’t something you just wake up to one day
and say you’re going to do, it is in your blood, its who you are!”
At this time she did not know the true effect her music would
have on the world and how much her strength and compassion
would be inspiring for those who listened to the melodies derived from a soulful journey.
No stranger to the music industry, Jessie has won many awards including Nashville TCMA awards for Most Outstanding Showcase
Entertainer of the Year and Most Promising Female Artist of the Year. “The awards are really nice, but they are not what drive me.
What drives me is the desire to change an all too often dim world. It’s important for me that people know and understand I want to be
the difference that I want to see in the world, and I’m so blessed that I can captivate a larger audience through my music. If the awards
mean that I am helping to improve life for others, then there is meaning behind them!”
Jessie surrenders her strong sense of ability through authentic acoustic sounds and melodies derived from the deepest realms of an
intimate and personal journey. In both her writing and performance, Williams demonstrates her raw and inspiring experience of
survival and determination that drives her to create original, empowering material. Each song, like a separate chapter, unfolds a story
of continual hope and courage, moving each listener through her lyrical exposure of emotion.
Originally from Manitoba, Jessie followed a gypsy lifestyle of movement from a young age and turned to music as a way of grounding
herself. Now calling Alberta home, she continues as a passionate singer and songwriter preaching the potential of sound and voice as
a healing medium gaining her musical influence through lending a hand to help others that need support during their own hardships.
Her latest video “Breathe” shows us her raw and inspiring lyrics – “Just Breathe”, giving the listener hope in those moments of feeling
overwhelmed and consumed by life’s daily challenges. Her compelling music has shown us that life is all about living and enjoying the
moment you are in now.
Jessie’s hard work and determination will prevail with strength and growth for the Nat’l PTSD Benefit Gala dates across Canada and
soon to be international tour dates. Raising awareness and abolishing the stigma of PTSD is only the beginning of Jessie’s influential
vision. “It feels so good to give back, to leave a piece of me wherever I go. Something I feel so blessed to be able to do. We must never
stop believing. Where there is life - - there truly is hope. Music is such a powerful force and it can really heal and transform lives!”
Media Relations: P: (403) 928-3238 E: [email protected]
Tickets and Tour Info please visit: www.jessie-williams.com/tour
Twitter & Instagram: @JessieTylre
Facebook: Jessie Tylre Williams
YouTube: https://www.youtube.com/watch?v=bEIKgzE4ihg
“Healing the World – One Song at a Time!”©
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Planetary Persuasion Ltd. ™© P: 403-928-3238 F: 587-289-3238
This document cannot be copied in whole or in part for any reason without the prior written consent of Planetary Persuasion Ltd.™©