The diversity of snacking Insights on key trends and innova4ons Introduc4on 2
www.innovadatabase.com
More foods are considered a snack today 3
The snacking landscape is exci4ng 4
Indulgence 5
www.innovadatabase.com
Flavor innova4ons con4nue to deliver excitement Blue Diamond Almonds
Krunchies Spicy Bbq
Flavour Crispy Coated
California Almonds
(UK, May 2015)
Mr Filberts Mexican
Sweet Chilli Mixed
Nuts Snacks (United
Kingdom, Oct 2014)
Anthon Berg Fair Trade
Dark Chocolate with
Almonds, Honey and
Chili (Germany, Aug
2015)
Sweet & savory trends on in all segments Nuts
Whitworths Fusion Chilli
Nutty Cocoa Chaos Snacks
(United Kingdom, Sep 2015)
Description: A combination of
Chilean flame raisins, creamy
cashews, chilli almonds and dark
chocolate balls.
Claims/Features: Resealable foil
pack for extra freshness. Suitable
for vegetarians. Limited edition.
Chocolate
Tonys Chocolonely Puur
Amandel Zeezout: Dark
Chocolate with Almonds and
Sea Salt (Netherlands, Sep
2015)
Description: Creamy Belgian dark
chocolate with crunchy pieces almond
and sea salt. Comes in an aluminum
foil wrapper held in a paper wrapper.
Claims/Features: Fairtrade certified.
Popcorn
Butterkist Discoveries Salted
Caramel Flavored Popcorn
(United Kingdom, Aug 2015)
Description: Popcorn with a
sumptuously smooth caramel
perfectly balanced with a hint of salt.
Comes in a 80g plastic packet.
Claims/Features: 81 calories per 20g
serving. Air popped whole grains.
Source of fiber.
Bite Box launches sweet vs salty snack nuts • 
8
The German company BiteBox presented its range of snack nut boxes, available in
large variety of sophisticated sweet and savory flavors, with different funky names:
•  Coffee To Go: chocolate
coated coffee beans &
cappuccino flavored
almonds
•  Ana’s Beeren: dried
pineapple and strawberries
pieces
•  Waassssup?!: wasabi
coated peanuts
Emerging flavor trends in savory snacks Mustard
Onion & Garlic &
herbs
Zesty
Ethnic
Emerging flavors in cereal & energy bars Pumpkin seeds
Brownie cake
peach
ginger
10
Texture receiving more deserved aCen4on • 
• 
Flavor and smell seems to be the key determinants for taste in consumers’ minds.
However texture, which is more subtle as it is experienced subconsciously, can have
a deciding factor on consumer taste preferences.
• 
Texture gives identity to a product and is considered the delivery mechanism for
flavor.
Source: Theguardian.co.uk, 2014
11
Source: Telegraph.co.uk, 2014
More texture orienta4on in snack categories • 
An increasing number of NPLs is tracked with texture claims for all snacking
categories analyzed.
Snack NPLs tracked with texture claims (Europe, 2010-2014)
Bars
Chocolate
Snacks, nuts & seeds
260%
240%
220%
200%
180%
160%
140%
120%
100%
80%
2010
12
2011
2012
2013
2014
Texture claims by market category Texture claim as percentage of snack introductions by
market category (Europe, 2014)
Total
with almonds
25%
20%
20%
18%
17%
17%
15%
10%
8%
6%
5%
0%
Nuts & seeds
13
Bars
Chocolate
Almonds add crunch to chocolate Cadbury Dairy Milk
Marvellous Creations
Cookie Nut Crunch Covered
in Delicious Milk Chocolate
(United Kingdom, Jun 2014)
14
Nestle Gold Milk
Chocolate Bar with Whole
Almonds (Spain, May
2014)
Rewe Sao Tome Juwel
Elegant Milk Chocolate
With Crunchy Almonds
And Salt (Germany, May
2014)
Texture claims in snacking introduc4ons • 
Crunchy is the most tracked texture claim on almond introductions in snacking.
Texture claims on almond introductions in snacking
(West Europe, 2012-2014)
8.0%
7.3%
Snacking introductions
Snacking introductions with almond
7.0%
6.1%
6.0%
In % of introductions
6.0%
5.0%
4.0%
3.0%
2.0%
2.0%
1.6%
1.4%
1.0%
1.0%
0.6%
1.0%
0.6%
0.9%
0.8%
Smooth
Chewy
Creamy
0.8%
0.3%
0.4%
0.2%
0.3%
0.2%
Thin
Tender
Moist
0.0%
Crunchy
15
Crispy
Soft
Crunchy is the key texture in almond snacking Snacking Essentials
Sweet Almonds (United
Kingdom, Aug 2014)
16
Gut Bio Knusperriegel
Nussmix Mit Honig:
Crunchy Nut Bars With
Honey (Germany, May
2015)
Real Quality Suss & Kross
Knusperpralinen:
Cornflakes And Almonds
in Milk Chocolate
(Germany, Feb 2015)
Convenience www.innovadatabase.com
On-­‐the-­‐go trends on in snacking categories • 
As the boundaries between snacks blur, Innova Market Insights tracks a proliferation
of portable, convenient snack concepts across different categories.
Development of global product launches tracked suitable for
on-the-go
160%
140%
120%
115%
117%
2011
2012
133%
137%
2013
2014
100%
100%
80%
60%
40%
20%
0%
2010
Bars & nuts ideal format for on-­‐the-­‐go Soy Soya Party Graines Se
Soja, Toastees, Amandes
Et Raisins Secs Bio:
Organic Toasted Soy
Seeds, Almonds And Dried
Raisins (France, Jul 2015)
19
Mother Earth
Brekkie On The Go
Apricot & Almond
with Toasted Muesli
Bites (New Zealand,
May 2014)
Eat Natural Mixed Nut Bar:
Coffee & Chocolate with
Peanuts and Almonds (UK, Nov
2014)
Convenient snacks to-­‐go or by mail 20
Snacks rise to the occasion 21
www.innovadatabase.com
Marke4ng to 4me of day: from energy to indulgence For each snacking occasions, what are the most
important considerations when deciding what to eat?
Evening Snack
Late Night Snack
50%
0%
22
29%
17%
19%
19%
26%
10%
21%
21%
16%
12%
23%
25%
16%
15%
10%
5%
10%
6%
3%
20%
13%
30%
25%
25%
22%
40%
16%
Afternoon Snack
45%
Morning Snack
Snacks launched for specific moments of day Alpen Mixed Cereal Bars:
Fruit And Nut with Milk
Chocolate (Greece, Sep
2014)
23
Jordans Breakfast 6
Multigrain Bars With Juicy
Fruits & Sliced Almonds
(United Kingdom, Sep 2014)
Earth Control Breakfast
Booster Nuts & Berries
(Netherlands, Jul 2014)
Healthier op4ons 24
www.innovadatabase.com
Healthy snacking is becoming more popular 25
High/source of fiber and protein claims growing Health claim as percentage of total snacking introductions (Europe,
2010 vs 2014)
2010
2014
5%
4.7%
4%
3%
3.3%
2.9%
2.5%
2.7%
2.7%
2%
2.1%
1.7%
1.9%
1%
0.9%
0%
High/source of fiber
26
No added sugar
Low fat
High source of protein
No trans fats
The fiber and protein trend boosts NPD ac4vity in snacks Itsu Pick N Mix Almonds
And Superfruits (United
Kingdom, Sep 2015)
27
Protein Snacks Protein
Bites: High Protein Snack
in Peri Peri Chilli Flavor
(UK, Feb 2014)
Exquise 3 Mega Barres De
Cereales Amades,
Noisettes, Chocolat: 3
Cereal Bars With Chocolate,
Hazelnuts And Almonds
(France, Oct 2014)
Protein has entered snacking categories • 
• 
Protein claims are increasingly tracked in various (snack) categories.
The claim is well established in categories like cereal bars and yogurts.
Market penetration of protein claims for snacking related
categories (Global, 2010 versus 2014)
20%
19.8%
18%
16%
14%
12%
10%
8%
11.9%
10.3%
6%
4%
2%
4.9%
3.8%
1.0% 2.3%
Fruit Pouches
Savory/Salty
Snacks
0.0%
5.9%
3.7%
0%
Cereal & Energy
Bars
28
Snack Nuts &
Seeds
Yogurt
Nuts a natural source of protein • 
An increasing number of nut based snacks are tracked with protein related claim
Graze Punchy Protein Nuts Chilli And Lime
Cashews, Almonds And Lightly Salted
Peanuts (UK, Jul 2015)
29
Claims/Features: 8g of natural protein. No artificial
colors, flavors or preservatives. The sleeve is
biodegradable, 100% recyclable and made with wood
from a sustainable forest.
Musclefood Natural Almonds (United
Kingdom, Apr 2014)
Description: Carefully selected nuts bursting
with protein and fiber, with no added salt or
flavoring and 100% GM free.
Protein snacks with almonds • 
• 
The main protein platforms are sports/active lifestyle (muscle building) and weight
management (satiety). The latter is increasingly applied in mainstream products.
Many protein products mention the protein content in grams front of pack.
Layenberger Lowcarb One
Protein Cookix Vanille Mandel:
Protein Bar with Vanilla and
Almond Flavors (Germany, Jun
2015)
30
Claims/Features: Contains high protein
and a greatly reduced carbohydrate
content More than 34% protein and less
than 14% carbohydrates. Due to the high
protein content, the LowCarb One
Protein CooKix saturate long.
Clif Mojo Sweet And
Salty Trail Mix Bar: Dark
Chocolate Almond
Coconut (United States,
Mar 2015)
Slim Fast Protein Meal
Bar: Sweet & Salty
Chocolate Almond (United
States, Feb 2015)
Clean label is here to stay, and so are nuts Nakd Pecan Pie Bar (Netherlands, Apr 2015)
Simple Truth Raw Almond
(United States, Feb 2015)
Raw Health Vibrant Living Organic Zesty Lemon &
Chia Balls (United Kingdom, Jan 2014)
31
Clean label trends on for other categories as well • 
Clean labels claims (no additives, organic, GMO-free and natural) show
stable growth in the snack categories.
NPL tracked with a clean label related positioning type
(Europe, 2010-2014)
Cereal & Energy Bars
Snack Nuts & Seeds
Growth
2010-14
Chocolate
1400
+16.2%
1200
1000
800
+22.7%
600
+30.5%
400
200
0
2010
32
2011
2012
2013
2014
Nuts +fruits seems to be a natural match Healthy People Cashews
And Fruit Raw Snack
(Belgium, Feb 2015)
Description: Cashews combined
with tasty dried fruits (raisins,
cranberries and black currants).
Claims/Features: A healthy and
delicious snack. Source of
minerals.
33
Simply Balanced Organic
Seed And Grain Cluster
Trail Mix (United States,
May 2015)
Nutisal Sweet And Lightly
Salted Tropical Mix
(Finland, May 2015)
Description: Organic seed and
grain cluster trail mix including
fruits, seeds and nuts, ..
Description: A sweet and salty
mix of nuts and dried fruits
(peanuts, cashews, papaya,
pineapple, raisins, coconut
and pistachios) ..
Claims/Features: Certified USDA
organic. Non-GMO project
verified.
Claims/Features: Dry roasted
nuts. No oil added.
Organic claim strengthens almond’s naturally healthy image • 
19% of snacking introductions launched in Europe during 2012-2014 with almonds
claimed to be organic.
Alnatura Nusskern
Mischung: Nut Mix
(Germany, Nov 2014)
34
Les Accents Du Soleil Bio
Amandes Toastees
Nature: Organic Toasted
Almonds (France, Aug
2015)
Secrets D Energie
Picorez Des Amandes
Grillees Salees Bio:
Organic Roasted And
Salted Almonds (France,
Oct 2014)