Project Plan: Report Attachment One
Project Name: “Just Another Saturday Night” Project Coordinator: Linda Anderson
Project Time Frame: 2010-June 2013
Needs Assessment/Justification Why is this project needed? Who is most effected, what is the magnitude of the problem What information supports the need for this project?
The national social cost of traffic crashes for which 15–24 year-­‐old drivers are primarily responsible is estimated at $816 million. This accounts for 27 percent of the social cost associated with all injury crashes.1 In the Hawke’s Bay region, the social cost of road crashes was estimated at $195 million in 2009.2 Young drivers are at high risk of being involved in a road traffic crash. In particular, young male drivers (aged 15–19) are approximately nine times more likely to crash (per 100 million kilometres driven) than male drivers in the lowest risk age group (55–59 years). Female drivers aged 15–19 have a lower crash risk than males of the same age, but are seven times more likely to crash (per 100 million kilometres driven) than female drivers in the lowest risk group (55–59 year-­‐olds).3 Drivers aged 15–19 years make up five percent of all licensed car drivers. Yet, between 2009 and 2011, 15–19 year-­‐old drivers accounted for 13 percent of all drivers involved in injury crashes and 11 percent of drivers involved in fatal crashes. Of all young drivers (15–24 years old) involved in fatal crashes between 2009 and 2011, 76 percent were male. Alcohol and/or drugs, losing control and speed are the major contributing factors for young drivers involved in fatal crashes. As crash severity increases, so does the contribution of alcohol and drugs. Between 2009 and 2011, alcohol/drugs were a factor in 34 percent of fatal crashes, 21 percent of serious injury crashes and 12 percent of minor injury crashes. Young drinking drivers make up a large proportion of all drink-­‐driving crashes. Over 40 percent of all drink-­‐driving crashes involve drunk drivers under the age of 24. Of all fatal or serious injury-­‐related crashes in 2008–2010: • 82 percent of the drinking drivers in those crashes were male • 19 percent of all drinking drivers in crashes were aged 15–19, and another 24% were 20–24.4 On 1 November 2009 it became an offence to ‘drive while impaired and with evidence in the bloodstream of a qualifying drug’.5 Penalties for driving while drug-­‐impaired generally reflect those for drink driving. It also became illegal to use a cellphone while driving from 1 November 2009. From 7 August 2011, the legal breath and blood alcohol limits for drivers under 20 years, were reduced to zero.
1 Ministry of Transport. 2012. Young Drivers, Crash Factsheet 2012. Crash Statistics for the Year Ended December 2011. 2 New Zealand Transport Agency. June 2010. Hawke’s Bay Region Road Safety Report, 2005-­‐2009. 3 Ibid. 4 Ministry of Transport. 2012. Alcohol/Drugs, Crash Factsheet 2012. Crash Statistics for the Year Ended December 2011. 5 Land Transport Amendment Act 2009. Drugs targeted include opiates, amphetamines, cannabis, sedatives, antidepressants, and methadone.
Safer Journeys: Area of High Concern: Reducing Alcohol & Drug impaired Driving / Increasing the Safety of Young Drivers Area of Continued Focus: Reducing the Impact of High-­‐risk Drivers “The persistent number of deaths and serious injuries that are alcohol-­‐related suggests New Zealand needs a more effective response to drink driving. If the trend for alcohol impaired driving continues over the 2010-­‐2020 it will reduce New Zealand’s ability to improve road safety.” Road Safety Education: (Safer Journeys 2020) Road Safety Education works in two main ways: Road safety education is a core part of the road safey strategies. 1)Education equips road users with the knowledge and skill they need to reduce the risk to themselves and others. 2)Raising awareness and building knowledge (eg: using school programmes, public events, information pamphlets) 3)Positive influencing behaviour (eg: fact sheets, mass media advertising campaigns) Rationalle By working in partnership with associated road safety partners it is anticipated that the reduction will continue for fatal and serious crashes. It will become normal practice for drivers to be compliant with road rules and consider the safety of all road users. By working across the age spectrum, and a continued focus on young drivers and their peers, it is considered that safe driving will be a normalised behaviour. Also attitudes will change around risk taking and the impacts these have on all road users. While it is acknowledged no single event is entirely responsible for the downward trends in drink driving apprehensions, and serious & fatal crashes in the Hawkes Bay region, it is promising the collaborative work between stakeholders it appears to be contributing to this. For this we acknowledge our partners and their determined work. Strategic Alignment What action plans/strategies does this project align with? -­‐Safer Journeys 2020 -­‐Communities at Risk Register -­‐NZTA Breifing Notes -­‐Road Safety Action Plan -­‐Road Safe HB Strategic Plan Target Audience -­‐Young Drivers -­‐Inexperienced Drivers -­‐Vehicle Passengers -­‐Recidivist Drink Drivers -­‐At Risk Drivers -­‐All Road Users Stakeholders Primary Stakeholders Who is this project aimed at? -­‐Primary: Who will directly benefit -­‐Secondary: Who will indirectly benefit ie: ACC/DHB -­‐Young Drivers -­‐Inexperienced Drivers -­‐Vehicle Passengers -­‐Recidivist Drink Drivers -­‐At Risk Drivers Secondary Stakeholders -­‐Police -­‐Road Safe Hawkes Bay -­‐ACC -­‐Hawkes Bay District Health Board -­‐All Road Users Objectives What do you hope to achieve with this project? Eg: Road Safe HB Strategic Plan -­‐Increase the behaviour and attitude change of all driver’s including young and at risk, inexperienced and recidivist drivers and raise awareness that road safety is everyones responsibility -­‐Increased awareness of all road users that young and at risk drivers pose for everyone -­‐Reduce the incidence and severity of road crashes for all road users with a focus on young and inexperienced drivers -­‐Reduce the incidence and severity of road traffic crashes involving alcohol or drugs and other assciated factors including speed, un-­‐restrained vehicle occupants and fatigue or distracted drivers Strategies (Idea’s) -­‐Provide education opportunities at events including the HB Youth Alcohol Expo, Schools, Community Events etc -­‐Develop support education material that reinforces messages around sober driving, planning to party safely etc -­‐Promote host responsibility requirements including providing substantial food, non-­‐
alcohol drinks and sober drivers -­‐Promote safe party planning by registering parties on the HB Party Register www.partyregisterhb.co.nz -­‐Provide road safety messages that influence drivers to change their attitudes and behaviours towards safe driving therefore increasing the safety for all road users Outcomes -­‐Increased behaviour and attitude change for all driver’s including young and at risk, inexperienced and recidivist drivers and raise awareness that road safety is everyones responsibility -­‐Increased awareness of all road users that young and at risk drivers pose for alll road users and how we can all influence change of attitudes and behaviour -­‐Reduced incidence and severity of road crashes for all road users with a focus on young and inexperienced drivers -­‐Reduction in the incidence and severity of road traffic crashes involving alcohol or drugs and other assciated factors including speed, un-­‐restrained vehicle occupants and fatigues or distracted drivers -­‐ Increased attitudes and behaviour changes towards safe driving for all road users How will you achieve the objectives? What will you do? What positive outcomes do you expect to achieve? Risk Management Risk: Contingency: What possible problems could arise and what solutions could be put into place? -­‐Lack of by in from young and at risk drivers -­‐Lack of by in from general road users -­‐Develop and provide youth specific resources that influence change -­‐Provide information that demonstrates the risks and consequences RoadSafe Hawke’s Bay, Private Bag 6006, Napier 4142
www.roadsafe.org.nz