TEST
THEME:ADVERTISING
: A R T I C L E S ; P R E SSEtN
MTp L E / p R E S E N
CT
O N TNTt O U S
3 Y E A RP R O F E S S I O NEANLG L I S H
TASK1
Match the two h
l.advertisement
a)a large usuallywoodenstructureusedto carryf
advertisements
2.commercial
b ) a p l a c ea t w h i c hg o o d sa r e r e t a i l e d
3.slogan
c) publicannouncement,esp.of
goodsetc.forsale
or wantedvacancies
4.leaflet
d )celebrity'srecommendation
5.hoarding
e)televisionor radio advertisement
6.point-of-sale
f)publicexposure
T.endorsement
g)sheetof papergiving information
8.publicity
h)catchyphraseusedin advertising
TASK2
Answerthe quest
1.Whatdoesdirect
ail use?
2 . W h a ta r e m a i l d
3.Whatdoesadverti i n g p l a n n i n gh a v et o c o n s i d e r ?
4.Whatmatters
S . W h a ti s T I R a n d A
t h e p l a n n i n gr e q u i r ed e c i s i o nosn ?
?
TASK3
Translatethe fol
l . r e k l a m e tj a u n u p
expressions
into English:
uktu
uzvedlbu
2.ietekmet
uzmanTbu
3.piesaistit
4 . u z r u n asa
t b i e d ri b u
5.raditklientuin
T AS K4
Formtwo-word
eachword onceonlY:
ions.Use
1-.target
a)conference
2.sales
b)audience
3.product
c)agency
4.press
d)launch
5.trade
e)promotion
TASK5
Puta/an,theor o:
L.DoYouenjouSoin$to-concerts?
recommed me
6.Canyou
7.Wehad
dinner -most
goodrestaurant?
expensiverestaurantin town'
TASK6
Put the verbsinto
correcttense:presentcontinuous,pastcontinuousorpresentperfect
Continuous:
1-.What
you,do)now?
)at the moment.
2.
3.We
working'
(listen)tothe radio when it stopped
(listen)to the teachernow'
the test at that time yesterday'
4.They-(write)
(they,do)?
5.Thechildrenlooktired.Wha
6.1
sinceI waseighteen.
{work)here
T A S K7
Write a replyto Ms DonYoungin which you:
a ) t h a n kh e r f o r t h e c a t a l o g u e
b)describewhat kind of toysyou are interestedin
c)accepther offerof a specialdiscount
d)suggesta time and datefor the order
MILLWAYSTOYSLtd
W A Y , M A N C H E S TM
ES
R 26 C S
10GREEN
MrJAdams
HomeStores
L6 RedAvenue
Eastwood
Yourref:
Our ref:DY/S\I1/
l Apr il2014
Su r r e ySUL C H
D e a rM r A d a m s
includesdetailsand pricesof
we havepleasurein sendingyou a copyof our catalogue,which
our comPleterangeof toYs.
to our new Plastica range of model
we would particularly like to draw your attention
cars,whichyou will find on page65 of the catalogue'
per cent on all toys orderedbefore l June'
We can offer you a specialdiscountof 5
We lookforward to receivingyour first order'
YourssincerelY
DONYOUNG
S a l e sM a n a g e r
LITERATURE
ABC'2009'
Kaftans,zvaigzne
Miroslavs
in Enterprise"
English
Business
l-."Modern
MartinWilsonNelson'1987'
2."Writingfor Business"