May 2011
Aran Packaging Customer Magazine
Aran presents: TubeBOX, The latest in BIB bags
Works like BIB, feels like a bottle
All the advantages of Bag-in-Box, combined with the prestigious aura of a wine bottle. That, in a single sentence, is the perfect description of our new wine packages, which are currently conquering Europe.
In recent months, Aran has been marketing BIB bags designed for cylindrical packaging to
the leading European wine countries. These bags are now considered the next generation
of BIB solutions for wine. Aran's new product, marketed under the name TubeBOX, enables
the marketing of wine for home consumption in cylindrical BIB packaging that is especially
aesthetic, as it creates the feeling of a fine brandy box. The inner bag holds three liters (3.17
quarts) - the equivalent of four bottles - and it provides the wine with excellent protection, due
to advanced manufacturing technology that ensures improved barrier characteristics, high
sealing qualities, and improved resistance to flex cracking during transport. The packaging
is extremely economical (storage and transport costs are roughly 30% lower than those of
glass bottles), and it is a green, environmentally friendly product - its CFP (carbon footprint)
is especially low. In addition to wine packaging, TubeBOX can be used in other applications,
such as olive oil packaging - a solution that recently has successfully entered the markets of
Mediterranean countries. For further details, please contact us at [email protected].
The tomato: an Italian queen
Whether on pizza or pasta - the two great symbols of Italian cuisine - it's
the liquid tomato‑based products that are the stars: tomato sauce, crushed
tomatoes, and tomato paste. It is no wonder that Italy is the No. 1 country in
Europe when it comes to volume of tomato processing, and that it shares the
second and third places worldwide with China in this field (behind the world
leader - California, USA). Italy processes between 5 and 6 million fresh tomatoes
annually for a variety of tomato-based products. These products are packaged mainly in casks or
tins, as well as in BIB packaging. Italy is also among the European leaders in olive oil production,
and thus it excels in two industries in which BIB packaging plays a central role. "From Aran's
perspective, Italy is a growth market," says Felix Malul, Aran's VP of marketing. "The BIB sector is on
the rise in Italy and we definitely see it as a crucial target market for the coming years."
Aran's managers in
CLFP exhibition
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3
3
When crushed
tomato meets
liquid egg
Aran enters
the beverage
industry
Another tip
from Aran's
"tool box"
Want updates and news?
Visit our website
www.aran.co.il
Packaging
global
success
Cham Foods
(Israel) Ltd. is in
the global Top 5
in tomato powder
production. The
intermediate
product in
its chain of
production,
tomato paste, is
packaged and
transported in
Aran's highquality packaging.
The Feed-Pack
gets feedback.
Cham is one of the world's leading
companies in the field of tomato and
egg products, whether in powder
or liquid form. Cham operates in
Israel's northern region and markets
its products mainly in the US, and to
global markets.
An important component of the
Company's success is the specialized
packaging that Aran has been
providing for many years, both for
liquid eggs (1,000 liter (264.17 gallon)
bags) and tomato concentrate –
Cham's intermediate product, which
serves mainly as a raw material for
tomato powder production. The
Company produces thousands of
tons of tomato powder annually,
and is among the Top 5 producers
globally in this field. It's worth noting
that, for every 20 kg (44.09 lbs) of
tomatoes, Cham produces just one
kilo (2.2 lbs) of powder. "Packaging of
powder is a simple matter, which does
not require aseptic bags, but simply
regular packaging in plastic bags and
cartons," explains Elchanan Hameiri,
an agronomist and food technologist
at "Cham," and an expert on tomato
products. "The solution we get from
Aran is for the more problematic
phase of the product – the tomato
concentrate, most of which we turn into
powder for large food manufacturers,
and only a small amount of which we
market as concentrate. During the
season, large quantities of tomatoes
are brought to our factory, and we
make the concentrate from them. Until
the next phase of production, we store
and convey the concentrate in aseptic
55 gallon bags, which Aran supplies
to us, while providing solutions and
modifications for our special needs."
Elchanan has known Aran for over 25
years, through his various positions
in the Israeli tomato industry. "Aran
develops quality products that are
continually becoming more advanced
technologically; but no less important
are its excellent service, caring attitude,
and warm interpersonal relations with
the customer. There is no doubt that
Aran is a super-professional company
that provides a winning service, for
otherwise it would never see so much
success in the global market."
The Shakshuka method
2
12 ripe tomatoes – chopped
finely, with all their juice • Olive oil
• 4 eggs • 3 heaping tablespoons
of crushed tomatoes • 2 medium
onions – diced • 2 red peppers
– cubed • 1 light green pepper –
cubed • 2 garlic cloves crushed
• 1 heaping tablespoon of sweet
Hungarian paprika • Hot paprika
according to taste (for those who
like a spicy flavor) • 2 tablespoons
brown sugar • Salt and pepper
according to taste
Preparation
Ingredients for 4 portions
Crushed tomatoes and liquid eggs aren't just the packaging targets of Aran and food producers such as Cham: The combination
of these products in the home kitchen creates one of Israel's most loved foods – Shakshuka. This is not a revolutionary invention:
the dish is known in the US as Eggs in Tomato Sauce, in Spain and South America as Huevos con Salsa de Tomate; it is also be
made, in one form or another, in other kitchens throughout the world. Here is our recipe for Shakshuka. Success is guaranteed!
• In a flat and slightly deep pan, brown the onions for several minutes.
• Add the garlic, and mix for not more than a minute.
• Add the red and green pepper, and fry for about 5 minutes.
• In the meantime, chop the ripe tomatoes and add to the pan. (It is not necessary to
peel them, but this can be done easily by scalding them for a minute in boiling water.)
• Cook for a few minutes while stirring. Add the crushed tomatoes, brown
sugar and spices, and cover. After several minutes of cooking, taste and
season as required.
• Lower the flame, crack the eggs into a bowl, make small hollows in the sauce
with a wooden spoon and drop the eggs carefully into these hollows. Season
the eggs (only) with salt and pepper according to taste, and cover the pan.
• Cook until the eggs reach the desired firmness.
• Best served with thick slices of good bread. Bon Appetit!
A fruit-bearing investment
What does Aran have to offer in packaging for tropical and deciduous fruits?
Where are aseptic bags going? And also: what happens when a fruit disguises itself as a vegetable … or the opposite?
Roughly half the quantity of aseptic packages produced by
Aran is designated for packaging of tropical and deciduous
fruit in a variety of forms: crushed fruit, fruit concentrate, or
diced fruit. The packages, from the BlueSept line, are made
according to customer requirements – most of these customers
are food producers in Spain and Latin America. Aran offers
these customers high-barrier bags suited to oxygensensitive products, such as pineapple, mango, bananas and
strawberries, and other
tropical and deciduous
fruit.In addition to the
packaging solutions for
tropical and deciduous
fruit, the Company offers
aseptic bags (mainly of
the SilverSept line), for
the packaging of citrus
fruits and tomatoes – a
selection of packaging
types in various volumes, including aseptic packages
ranging from volumes of 3 liters to 1,400 liters (3.17 quarts to
369.84 gallons). And now that we have included the tomato
in our discussion of fruit products, let us take a moment to
reflect on a classic question:
Is the tomato a fruit or a
vegetable?
"Fruit" is a botanical term,
which relates to the edible part
of a plant in which the seed is
found. "Vegetable" is a general term for
all green plants. As opposed to "fruit," vegetable is not a
botanical term, but a culinary one – this is what we call
all the vegetables we use for making a fresh salad, or as
a steamed or cooked side dish. The tomato, just like the
cucumber and pepper, is a fruit in botanical terms, despite
the fact that we are used to referring to it as a vegetable.
Eggplant and zucchini also meet the botanical definition
of fruit. Thus, when we eat "vegetables," we are sometimes
actually biting into a fruit (tomato, pepper, cucumber),
sometimes eating the leaves (lettuce, cabbage), and other
times the tuber (potatoes), the floret (cauliflower), or the root
(carrot, beet, and radish). There are indeed foods that are
clearly vegetables (like lettuce), or clearly fruits (like apple
or banana), but for many foods, when we ask whether they
are fruits or vegetables, it depends on whether we want a
botanical or culinary answer…
Something new is fizzing and
bubbling at Aran
Aran is entering the beverage field: It is marketing PostMix bags
to the world's leading cola makers, on the basis of development
of an especially economical, high-quality one-ply bag.
After years of specializing in and leading the world of BIB, about a year ago Aran entered
the PostMix field, and during 2010, it began manufacturing bags for the leading cola makers
in the global market, including Coca-Cola and Pepsi-Cola. PostMix packages are BIB bags
technically adapted to meet the special requirements of syrup packaging for the worldwide food
service market. For this purpose, Aran has developed a special one-ply bag, which combines
great mechanical strength, resilience to flex cracks, cost-cutting measures, and environmental
protection through reduced use of raw materials. It should be noted that manufacture of PostMix
bags requires precise technical adjustment for optimal utilization of the packaged syrup, and
this is accomplished through technical developments that enable maximum removal of 99.9%
of the fluid. Lior Mor, CEO of Aran, related that, in order to enter this
field, the Company made a significant investment, the main part of
which went on the purchase of a special machine for the PostMix field,
and to meeting the strict test requirements of the leading producers. He
added that, "We are talking about a new growth area, in which we see a
significant development horizon, mainly due to our wide experience in the
world of BIB and in packaging solutions for liquid food products."
A tip from Eran
Aran bag
protection
Good to know: another
tip from the toolbox of Eran Tal, technical
services manager for Aran
In order to keep your product in tip top condition you
need to protect the bag and handle it with extreme
care, store it in the safest possible location, keep it
away from sun, extreme heat, bird droppings and
poisonous or ill-smelling articles, . During the filling
process avoid using excess tension & steam, and
please make sure that the filled product will not
drip onto the bag and cause mold and possible
demetalization as time goes by.
For more information please Email me at:
[email protected] or call: +972-54-69-67-888,
Always at your service!
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Aran Europe: doubling production output
In April, 2011, a new machine was added to the Aran Europe
plant, in the Spanish city of Valladolid, where BIB packaging for
wine is made. With the arrival of this machine, the production
capacity of the plant has been doubled, making this packaging
easily available to clients throughout Europe. In Aran's marketing
division, they explain that the need to double production output
stemmed from the high demand for Aran's wine packaging,
throughout both western and eastern Europe. At the plant
in Spain, the Company manufactures two lines of products
specifically for wine packaging: Vinoflex – economical and
transparent one-ply bags, which provide high resistance against
flex cracking, and have outstanding high-barrier characteristics;
and Vinometal – metallic bags combining strength, convenience
and safety, together with environmental protection.
Meet you
at the
agricultural
exhibition
In January and February 2011, the Aran team participated in the leading agricultural
exhibitions in the world of tomatoes: The Tomatec exhibition in the city of Don Benito
(Badajoz), Spain, and the CLFP exhibition in Sacramento, California. Previously, in
November-December 2010, Aran presented its wine packages at the Vinitech exhibition
in Bordeaux, France. We will be happy to keep meeting our friends from all over the world
at future exhibitions!
Needs
packing?
Aran team will
be happy to
pack a unique
solution
for you!
Tel: +972-8-9278830
Fax: +972-8-9228491
[email protected]
www.aran.co.il
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For the young
football players
As part of its contribution to the community,
Aran has undertaken to sponsor a new football
team for children – Hapoel Aran Nachshon
– which plays in the regional league. Under
the sponsorship agreement, the Company is
donating equipment and uniforms to the team
… and also giving cheers of encouragement!
A tribute to the outstanding
employees of 2010
At a festive company event held to mark
the end of 2010 and the start of 2011, we
presented Aran's six outstanding workers,
who received tokens of appreciation
for their contributions in the past
year: Anatoly Konderschevski – line
manager, Boaz Muchnik – information
systems manager, George Belub –
monitoring operator, Vladimir Chevkin
– packer, Ziv Orterger – warehouseman,
Shoshi Yardau – packer.
The festive ceremony concluded a
day of bonding, during which the
employees toured Jaffa, Neveh Tzedek,
and the Station Compound, and saw a
performance of the Mayumana group.
Aran Packaging Customer Magazine ■ May 2011 ■ www.araneurope.com ■ Editing, design &
production: Sarig Ra'ayonot ■ Comments please send to: [email protected]